How To Launch a New Product on Amazon

Launching a new product on the Amazon marketplace involves a lot more than you might realize at first. It’s not just a matter of listing the product. You also have to find and incorporate high-quality images and written content, organize early promotions and advertising strategies, generate early reviews, and ultimately make the product visible. It sounds like a lot — but the right guide can help get you launching new products on Amazon in no time.

These early steps are critical to the product’s long-term success and your own growth as an Amazon seller. Those who put enough time and effort into their product launches can gain traction and market share faster. As Amazon CEO Jeff Bezos recently revealed, third-party sellers now generate more revenue on the marketplace than Amazon itself.

This also means that the market is getting more crowded and that gaining exposure is increasingly difficult for every new Amazon product launch. From choosing the right product to planning out the right launch strategy, however, there are a few things you should know — and a few things you should avoid — to get a leg up when launching a new product on Amazon.

First of All, There’s No Point in Launching a Product If It’s Not the Right One

Before you ever get started launching a product on Amazon, you must choose the right product. Start by researching several product markets as thoroughly as possible so that you can set realistic expectations. For example, in some markets, first-page products can sell 10,000 units per month, but it’s often unrealistic to expect you’ll reach those numbers quickly.

You can raise sales volume faster in niche markets with thinner competition. However, these markets typically see lower sales volume, so make sure you have a thorough understanding of your expected sales before entering the market. You can forecast revenue and measure barrier to entry using Amazon product research tools.

With that in mind, you’ll also have logistics and manufacturing costs, as well as Amazon fees, marketing, advertising, research, content production, and other costs to consider. You need to thoroughly understand where your point of profitability lies so you have a goal to aim for. Then, you can plan a much more successful Amazon product launch strategy.

Once You Know What You Want to Sell, Find Out How to Successfully Launch an Amazon Product

If implemented correctly, a new Amazon product launch will drive sales early, and early sales are critical in helping you gain early traction in the market, improve your keyword ranking, and net some early reviews to give your product an advantage.

In addition, early sales can teach Amazon’s algorithm that your product is a quality option for shoppers, which helps promote easier ranking and sales growth in the future. Shape your Amazon product launch strategy using these six steps as a guide:

1. Take time to read the terms of service.

Before launching any product, carefully read and understand Amazon’s terms of service. You’ll want to do everything you can to give your product the best chance at success, but you do not want to risk your account by unwittingly violating the rules.

2. Be prepared not to make a profit at first.

Properly driving success on Amazon while sticking to the terms of service takes capital, so be prepared not to make a profit with early sales. Amazon’s market isn’t a get-rich-quick platform; running your online business is just like running any other business. That means stimulate long-term sales requires spending on marketing and advertising, offering discounts, and more.

3. Reorder inventory before you run out of stock.

As you watch your sales and profits, you may be tempted to wait until your initial inventory runs out before ordering more. If you do so, you’ll risk running out of stock before you can replenish it. Being out of stock means shoppers will bypass your product listing, and it can negatively impact the listing’s keyword ranking.

4. Take advantage of early review generation.

Keeping an adequate amount of stock is important, but buyers might still scroll past a product that hasn’t even been reviewed yet. In one e-commerce study, up to 79% of buyers say they check reviews before making any purchase on Amazon. You can sign up for Amazon’s early reviewer program, set up and send out email sequences to customers, and craft a social media announcement strategy that adheres to Amazon’s terms.

5. Take advantage of Amazon’s massive customer base.

Unlike using your own branded website, Amazon’s biggest benefit is that it brings customers to you. The challenge is getting your product in front of them, which means focusing on Amazon SEO. Generate as many sales as possible up front, which will kick-start your listing’s keyword ranking. After all, thousands of people are already searching for your type of product. Now, it’s your job to get in front of them. Amazon sponsored ads are a great way to put your new product in front of eager shoppers. Learn how to run ads with our free Amazon advertising course.

6. Keep researching after the product launches.

The more you know, the smarter decisions you’ll make when it comes to ordering, listing, advertising, and scaling. Use data to gain insights into missed keywords, sales trends in your market, and your advertising opportunities. The insight you gain will help you create an even more effective strategy the next time you have a new Amazon product launch.

The path to a successful Amazon product launch strategy is different for every seller, product, and market. But the most important tips for any successful Amazon product launch are to understand what kind of market you’re getting into, to ensure that your expectations align with what’s possible in that market, and to drive initial sales. To learn more about what it takes to launch your product successfully on Amazon, sign up for your free trial with Viral Launch today.

40,000 Strong: Viral Launch Reaches 40K Product Launches

Here at Viral Launch, our mission is to help you meet your goals as an Amazon seller, big or small (although we always advocate for dreaming big!).

While we don’t spend too much time resting on our laurels or patting ourselves on the back, we just reached an important milestone. This milestone in particular has had a direct impact on the lives and dreams of our clients as well as our company. And we think taking the time, however briefly, to recognize where we’ve been and what we’ve done is a great way to help keep our feet pointed due north as we push ahead to the future.

So all philosophical waxing aside, here’s the big news: earlier this month, Viral Launch officially hit 40,000(!) Launches. That’s 40,000 of our clients’ products that we’ve Launched, helping them take one more step toward success.

How We Got Here

Let’s take a moment to consider how far we’ve come. You may already know some of this, especially if you’ve been a follower of Viral Launch for a while, but let’s quickly recap.

In addition to our Launch milestone, Viral Launch also recently celebrated a birthday. Our company turned 4 years old in early October and then a few days later, we surpassed the 40,000 Launches mark (happy birthday to us!). Pretty cool for a company not even a half a decade old.

We also had a pretty epic birthday celebration:

Having worked in leadership roles at other companies, Viral Launch President/COO Mitch Black said it’s important, especially for a young company, to take a step back once in a while to celebrate success.

“It’s important we take note of milestones like this for all of our constituents including customers, employees, the community and our affiliates,” Mitch said. “It’s a milestone in just a few years in business that not only measures our short-term success, but is indicative of our long-term success.”

Viral Launch President/COO Mitch Black

We’ve come a long way since our humble beginnings. Our CEO and Co-Founder, Casey Gauss, along with Co-Founder Jordan Dekker conceptualized Viral Launch in the fall of 2014 while the two were in college, and the company was founded shortly thereafter.

But they never expected their dorm room dream would one day turn into a full-fledged company.

“When we created Viral Launch, we initially set out to create a small service as a side project,” Casey said. “I never would have dreamed that we would run thousands of Launches, let alone tens of thousands!”

A few months after the inception of Viral Launch, Casey had taken most of the control of the company and had set his sights on making Viral Launch a success in the long-term as well.

The months and years following consisted of hard work and dedication, as well as a little bit of luck, that contributed to our success. This includes Casey programming the original Viral Launch platform with socks on his hands because he couldn’t afford heat in his apartment. What doesn’t kill you, right?

Viral Launch Co-Founder/CEO Casey Gauss

“Looking back, I am both blown away at the incredible number of Launches we’ve been able to run and honored that we’ve had the chance to help so many brands and entrepreneurs over the last four years,” Casey said.  

Things have also come full circle as Jordan has recently re-joined the team as our own in-house ecommerce expert.

If you want to read more about the humble beginnings of Viral Launch and how we got here, check out Casey’s blog post on the topic.

You can also check out this video from Casey’s personal Vlog, with awesome footage captured over the years.

 

What this Means for Viral Launch

While hitting 40,000 Launches is a cool milestone for us as a company, we’re more concerned about how that has affected the amazing entrepreneurs we’ve worked with.

“Hitting this milestone is a key indicator based on volume that says we care about our customers,” Mitch said. “It is a testament to all the Viral Launch employees that we continue to provide a high level of customer service that has enabled over 40,000 Product Launches.”

These days, we’re running hundreds of Product Launches a day, which helps to generate valuable keyword ranking and additional revenue for our clients.

Running Launches also helps us gather data to provide better, more informed services and tech to our clients.

“Looking toward the future, the data we’ve been able to gather through these 40,000 Product Launches has been instrumental to shaping our product roadmap and laying the foundation for some game changing new technologies we have in the works,” Casey said.

Where We’re Going

Reaching a milestone like this is all the more reason to keep pushing the envelope to provide the best software and services to our clients. Because at the end of the day, that’s why we’re here! Accolades like this along the way are nice, but to us this just means we’ve created something that can truly help people and people are noticing.

So to anyone and everyone who has used our software or services, we want to extend a huge THANK YOU for letting us be a part of your journey.

Looking ahead, this milestone means we’ve got a lot to look forward to and a lot more work to be done.

“I see the future as bright for us,” Black said. “We exist to help build the most dominant brands in ecommerce through innovative and data-driven automation. This measure is validation we are on the right path. Viral Launch will continue to empower brands through technology and data to become leading forces on Amazon – the world’s largest ecommerce marketplace.”

With that being said, keep your eyes open for what’s to come from Viral Launch. We’ve got a lot of really cool stuff planned for the future, some of which is coming your way very soon!

And once again, thank you for helping make Viral Launch what it is today!

Amazon Product Launch Strategy From the Experts at Viral Launch

What Makes for a Successful Amazon Product Launch?

After your listing goes live, it’s time to start driving sales with a successful Amazon product launch.

Because regardless of how great your product is, if no one’s buying it, it doesn’t matter. Being successful in this space all comes down to product visibility.

When someone searches for your keyword, you want to be the first product seen. The tricky part? Most people aren’t looking past Page 1.

But in the crowded Amazon marketplace, how do you get there? It starts with having the right product launch strategy. And after working with over 8,000 brands to run more than 35,000 launches, Viral Launch knows exactly how to create a successful launch campaign. Our launch experts are ready to help you today!

What a Product Launch Does

Amazon rewards sellers who bring in outside traffic and sales with more predominant search placements. Product launches, also referred to as promotional giveaways, are a common practice on the platform and a way to help boost sales, which in turn will benefit ranking. The concept is pretty simple, although it can seem confusing at first, especially for new sellers.

So, let’s break it down a bit more.

A product launch is designed to project your listing to Page 1 for a major keyword or phrase relevant to your product. Remember, the higher you rank, the closer you are to Page 1 (if you’re not there already!). The goal is to get your listing to appear in organic search results and increase your organic sales.

Shoppers like launches for the discounted prices. Sellers benefit from launches because they can:

  • Boost keyword ranking
  • Improve organic traffic for a better conversion rate
  • Increase sales velocity and sales history
  • Give your product more authority on Amazon.com

Boosting your sales means more than extra money in your pocket. Increasing your sales velocity improves your ranking, and products with a higher rank have better visibility. It truly is a cycle, with one thing impacting another for better or for worse.

Who Would Benefit from a Launch?

Once you’ve selected a product, found a supplier and got your listing up and going, you want to see those sales rolling in. The truth is, without any outside effort, you’re really leaving it to Lady Luck for your product to take off.

Launches can help any seller gain a competitive edge. If you’re new to Amazon, you’re starting from scratch with no reviews and no sales. That makes it awfully tough to get your product in a good position to sell. Running a launch puts your product in front of more buyers right from the start. Who wouldn’t want that?

If you’re an established seller, launches can help a stagnant product sitting on Page 20 start moving again. And even if your product is selling, is it selling enough? Are your margins being met? Use a launch to drive exposure and move your listing up in ranking and in search results.

Developing an Amazon Product Launch Strategy

Letting your listing become lost in the crowd leaves you with untapped potential. More importantly, untapped profit. Running a launch can be very beneficial, but be aware it’s an upfront investment. Also, note that not every Amazon product launch strategy is the same. Everyone in the space has their own opinion of what works and what doesn’t. Regardless of what approach you take, make sure you:

  • Pay attention to your bottom line and don’t let the wrong launch strategy cost you money in the long run.
  • Take advantage of the holidays and/or special sales days. Target the influx of holiday shoppers, and remember to run launches before big sales events like Cyber Monday and Prime Day in particular.

Check out this podcast with VL Launch Director Andrew Field for more tips on launching your next product.

The VL Launch Strategy

Viral Launch has long been known as a successful launch platform. Let’s learn the basics behind our Amazon launch strategy.

First, we’ll determine a keyword (we recommend targeting no more than 4) with a good search volume that will convert well for your product. Next, we’ll analyze the market to determine the number of units required to give away at a discounted price on our own buyer deal site. This discount typically ends up being about 90% off and is based on the sales of Page 1 products.

We typically recommend running a giveaway for a period of 7-10 days. This is long enough for Amazon to recognize the sales, but still short enough to limit the number of products being given away.

Amazon’s algorithms are always being updated and tweaked, so it’s important to stay up to date on best practices. Some sellers are finding success with shorter launches/higher giveaway days, even to the point of only giving away a large number of units for one day. We are currently doing testing and looking at our large data set to keep everyone informed.

Creating Your VL Amazon Product Launch

Before you begin to reap the benefits of your unique Amazon product launch, you need to set and schedule it on our platform.

You’ll be required to input the following:

  • Target keyword
  • Launch duration
  • Units to give
  • Promo price
  • Coupon codes

Once that’s all set, the system will take it from there. A major advantage of the VL launch platform is its ease of use. You don’t have to be an expert in any way! And while launches can easily be set up by yourself, you can always talk with a Viral Launch Seller Coach to receive expert advice and guidance.

Maintaining Your Rank After a Launch

A successful Amazon launch strategy will see a listing increase in rank and ideally land on Page 1. But you don’t just want a better ranking, you want better sales, too. How can you maintain your rank position and rack up more sales numbers? Here are 4 ways:

  1. Listing Optimization: Maximize your ranking and purchasing potential by optimizing your listing. Use relevant, high-volume keywords, and find the high-opportunity keywords that competitors aren’t targeting. The better you position your product with high-ranking keywords, the more you’ll boost your visibility.
  2. Price Strategy: Price your product in line with your competition. If your price is a lot higher than most of the Page 1 competitors, you probably won’t convert as well.
  3. PPC: Paying for sponsored ad content can also drive people to your listing. Similar to promotional giveaways, PPC (Pay Per Click) generates traffic through targeted keywords and can contribute to ranking improvement.
  4. Customer Service: While you can’t incentivize reviews, you can encourage review generation with great customer service and email follow-up campaigns. When customers have a pleasant shopping experience with you, the more likely they are to leave reviews and even promote your product themselves.

Recap

Keyword ranking and visibility on Amazon are crucial for your success. Launches are a fast, easy way to increase your rank, sales, and reviews.

Watch this VL launch series for more information on how to run a launch and learn more about our proven strategy. Schedule yours or talk with a Viral Launch launch expert today!

 

 

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