Amazon product listing optimization Archives

Amazon Analytics: Which Metrics Amazon Sellers Should Pay Attention To

According to one McKinsey study, data-driven brands can outperform competitors by up to 20%. While the study was done on public companies, the same concepts still apply to Amazon sellers in terms of important Amazon Analytics.

Using Amazon analytics is a key unlock to ensuring your business performs and grows as much as possible. But with the influx of information available, it can be challenging to focus on the metrics that truly matter.

In this guide to Amazon analytics, we’ll go through the details of the most critical insights for your business:

Conversion Rate
Click-through Rate
Retention Rate (Repeat Sales)
Market Basket Analysis
Search Queries
Average Prices

What is Amazon Analytics?

Before we dive deeper into specific metrics, let’s do a quick overview of Amazon Analytics, what these metrics are, and who has access to them.

Amazon Analytics is available for sellers in the Amazon Brand Registry and not for third-party sellers—so the reports aren’t accessible to just anybody. If you aren’t part of the registry yet, know that it can take some time for you to get registered, but you will gain access to the following benefits (among others):

Sponsored brand ads
Amazon Analytics
A+ Content

You can use Amazon Seller Data analytics to improve business performance by using customer and product-related data to enhance your strategies. It will allow you to position your products better and add an edge to your store compared to generic sellers who might not have the information you gain from Amazon Analytics.

Conversion Rate

Let’s say, for example, that you’re an Amazon seller, and one of your most popular products typically gets 1000 views per day and about 50 or 60 sales in the same time frame. This puts your conversion rate at around 5-6%, which actually isn’t that bad!

Conversion rate is essentially your percentage of conversion or how many converts you have compared to your number of visitors. This metric is arguably one of the most important because it tells you how well you’re actually selling your products beyond exposure alone.

A good conversion rate is vital because you need viewers to actually buy your products in order for you to make a profit. Moreover, the benefits of a good conversion rate have plenty of downstream impacts on your business because you are likely to get the following:

More exposure
More reviews
More repeat customers

Note, however, that conversion rate isn’t everything. You could have insanely high conversion rates yet still fail your bottom line because you were not able to manage your expenses versus your sales.

The key here is balance.

Make sure you already have a sustainable model first where you can successfully source and sell on a profit. If you keep your expenses too high, then you’d also have to increase your sales to match in order to break even—good conversion rate or otherwise.

And if your conversion rate is less than desirable, it’s time to assess and ask yourself the following questions:

Are you selling an inferior product?
Are you reaching the wrong target market?
Are the reviews deterring potential customers from making a purchase?
Are you not providing sufficient product information?
Are you often not in stock?

The goal of these questions is to assess where you’re going wrong. Because at the point of viewing, the issue is no longer exposure—the customer is already seeing your product. The problem now becomes solely about how you sell and, potentially, the quality of your work.

Getting to the root of the issue is essential if you want to grow and progress your business. Without diagnosing the reasons for your low conversion, you’ll be stuck repeating the same patterns over and over, which is the last thing you want as a business.

Click-Through Rate (CTR)

Your click-through rate is the number of clicks versus the number of impressions. This number indicates how many people actually click on your campaigns—ideally, around 2-3% of impressions.

This Amazon metric is another vital piece of the puzzle because it allows you to assess the efficacy of your campaigns. You will probably benefit most from this when used alongside A/B testing. For example:

Millennials vs. Gen Z as a target market
Advertising in California vs. Florida
A funny catchphrase vs. a more serious heading
A video vs. a GIF

When you compare two differently produced ads to one another, it will be easier to determine which methods will earn you a higher CTR.

But remember, with A/B testing, you need to be careful not to change, ideally, more than one thing at once. If you release wildly different ads, the sources of the disparity in CTRs may become imperceptible.

Retention Rate (Repeat Customers)

With Amazon Analytics tools, you will also be able to assess how many of your customers eventually go on to become repeat customers.

While it might not seem that relevant initially, your retention rate lends helpful information as to what makes your brand stick. It could boil down to any of the following:

Good quality
Reasonable price
Accommodating customer service
Excellent product-market fit
Brand authenticity

Paying attention to your retention rate is crucial because you’ll easily be able to address any issues that come up when your retention rate drops. Did you recently change suppliers? Have you let customer service slip a little bit? Has your product not been reaching the right market?

The questions are endless—and the answers are incredibly valuable.

Nevertheless, there is still no one-size-fits-all solution when it comes to your retention rate. And the data might not come as fast as you need to be a dynamic and responsive seller.

For example, a seller specializing in consumer goods may have a much higher short-term retention rate than sellers who sell gadgets simply because of how different sales typically look in these different segments. If you’re selling cheaper, high-volume items like snacks, you’re more likely to have a higher retention rate.

Search Query Dashboard

The search query dashboard is a relatively new Brand Analytics feature that lets you take an in-depth look at your query numbers.

In this dashboard, you gain access to a lot of valuable data, such as:

Search Volume
Rank
Conversions
Clicks
Impressions
Cart Adds
Total Searches

All in the context of search queries. And with this new information, sellers can now see compiled data on paid and organic search data for each search term—allowing for better, more improved marketing strategies.

This all boils down to where your customers hear about your products—ads or organic traffic. When you can pinpoint where your customers are coming from, then you will be able to tailor your marketing strategies to serve specific areas better.

For instance, if most of your customers come from ads, it might benefit you more to improve your SEO strategies rather than increase ad spending.

Information from the dashboard can also help spot trends early and identify sales opportunities within a given time frame. Because the dashboard shows which search queries are ranking, it will be easier to assess the audience’s needs.

Market Basket Analysis

Your market basket analysis is one of the most exciting things to gain from Amazon product analytics.

The market basket is the term used to refer to a set or bundle of products that are often bought together at the same time, such as:

Toothbrush and toothpaste
Coffee beans and syrups
Metal straws and insulated cups

And the list goes on. The bundle could even be comprised of products that do not conventionally go together, which is why market basket analysis is so valuable.

If your customers are purchasing unexpected products together, you never would have been able to predict that—missing out on the potential sales made from selling in bundles.

In other words, a market basket analysis allows you to understand your customers needs better. Why are they buying this product and that product together? What needs do these products fill?

The answers to those questions may be inferred from the results of your market basket analysis.

And although at first, it may seem like the benefits stop at creating bundles of products, this simply isn’t the case. As a seller and business owner, you will benefit immensely from understanding your customer, which you can do by analyzing their needs.

Average Selling Price and Average Order Value

With Amazon Analytics, you can also determine your Average Selling Price (ASP) and Average Order Value (AOV). While different, these two are helpful metrics to boost your bottom line.

Let’s start with your Average Selling Price. Your ASP is the average amount you make per item that you sell. Keep in mind that average data can be significantly skewed by outliers, so if you have 20 items below $20 but have one thing at $500, know that that will substantially impact your ASP.

Your ASP is a valuable piece of information because it tells you how many times people need to purchase from your store for you to reach a sales threshold. A higher ASP might benefit your business because then fewer people would have to buy your product for you to turn a profit.

Nevertheless, a higher ASP may not always be a good thing, especially if you’re dealing in an industry with low-priced goods.

Similarly, your Average Order Value is the average amount each buyer spends per order. This is a pretty similar metric to ASP, only that you’re using the number of buyers as opposed to products as your baseline.

Using ASP and AOV, you can better determine how many products you need to sell and how many buyers you need to convert to achieve your goals. These numbers are most useful for financial analysis like:

Break-even analysis
Gross Profit
Gross Margin
Target Revenue
Budgeting

As an Amazon Seller, it can be easy to get caught up in marketing data, but using information from Analytics to assist your financial process is equally important. With the correct data, you can successfully create projections and support the long-term goals of your business.

Why Should You Pay Attention To These Metrics?

At the end of the day, not all data points are made equal. Some pieces of information are more valuable than others, especially considering the context of your industry and the types of products you sell.

For example, retention rate might be more useful in the short-term for a seller of fast-moving goods while less critical (but not entirely irrelevant) for a seller of appliances.

Regardless, all those metrics mentioned above are vital to the success of your Amazon store because they focus on the most important thing: data.

If there’s one thing you’re sure about when running a business, it’s that the data will not lie to you. It doesn’t matter how much or how little effort went into a marketing campaign. If the customers don’t like it, the data will show the truth.

Numbers like your retention rate and CTR are good points of analysis for your business because they allow you to view your brand factually. As an owner, you may experience plenty of bias concerning your products, and data is a fantastic way to bypass this scenario.

Tips for Analyzing Amazon Analytics

Numbers, even valuable ones, are just a bunch of gibberish if you don’t know what they mean. And the same is true for Amazon product analytics.

Here, the true value lies in storytelling: how well can you capture the customer’s desires behind just a handful of numbers? How do you know what happened behind the scenes when all you have for proof are these random digits?

Understandably, knowing the story behind your data is challenging; at the very least—here’s how you can make it easier.

A/B Testing

We mentioned this in passing earlier, but A/B testing is key if you want to obtain valuable data. If you don’t A/B test where applicable, you’ll be stuck guessing what factors impact your insights.

A/B testing is a pretty simple concept. You test drive two or more variations of the same campaign in an effort to ascertain which one of them is the best. Reviewing results after testing the variations will allow you to uncover the information you would have otherwise not gotten without testing variations.

Metrics are Interconnected

Most of the metrics we mentioned above are connected to each other in some way. Analyzing each metric in the context of another metric provides a clearer picture of what’s happening with your Amazon products.

For instance, let’s say that you, an Amazon seller, are worried about your decreasing average sales price and increasing AOV after a major shop revamp where you added more low-value items. If you are going to look at your ASP alone, alarm bells will probably start ringing in your head. And if you’re looking at AOV alone, you’d probably be relieved.

But when you look at both of them together and assess the facts of the situation, it’s pretty clear what happened. You added more low-cost items to your portfolio, which decreased your ASP but increased your AOV because customers were more likely to buy low-cost items even though their total would increase.

Pay Attention to Time

Time is an invaluable factor in the success of your analysis because not all periods are the same. There might be times during the year when your shop naturally has more sales (e.g., holidays), while you may not have as many at other times.

If you consider time in your assessments, you are more likely to catch variations due to seasonality and the cyclic nature of product interest.

Plus, you’ll then be able to tell which periods are better to run campaigns in and which months of the year you need the most stock.

Conclusion: Amazon Analytics

Amazon now provides sellers with so much information through Amazon Analytics, and capitalizing on the most important ones can do plenty of good for your business.

While maneuvering the many different metrics may be initially challenging, it gets easier with practice and constant technique readjustment.

For even more Amazon data and seller solutions, Viral Launch is here! The Viral Launch software suite for Amazon sellers offers insights into product ideas, keywords, competitors, and even Amazon PPC automation. Soar past your competition with accurate, real-time and historical data.

How to Make Your Amazon Listing More Visible

Congratulations! You’ve developed a product and finally got it set up with an Amazon listing! All that hard work is now ready to pay off… but HOLD ON! Why isn’t your product showing up as one of the top items when you search for it on Amazon? If nobody sees your product, how are you going to make a profit? You’ve got to get seen! Fortunately, there are several simple strategies to put in place to greatly increase the visibility of your Amazon listing! Let’s get started:

Create Those Keywords!

You may have heard of keywords before, but if not, please listen up! Because they are a fairly simple way of amping up your listing’s notoriety as long as you know which ones to use. Let’s begin with the actual definition:

Keywords are the words and phrases people look for when searching for something online.

It is very important to compile a list of keywords relating to your Amazon listing. From there, you can enter these words into the backend of your listing’s search engine optimization (SEO) bar. BUT FIRST, how the heck do you discover which keywords are YOUR keywords? Here are some helpful tips:

In the Amazon search bar, type in a range of words to see what the drop-down suggestions are. Compile a list of whatever words are relevant to listings like yours.
Check out any competitor results to see what is already out there and then compare what you learn.
Utilize long-tail and short-tail keywords while making your list. Long-tail keywords are rather specific and usually have a low search volume. They may have a higher conversion rate because the customer typically knows exactly what they are looking for. Short-tail keywords represent broader searches that typically have high search volume and may have lower conversion because the customer is browsing for different options.

Do you need help finding the right keywords? Check out our Keyword Research tool to help get your listing higher on Amazon.

A Great Title!

GRAB YOUR POTENTIAL CUSTOMER’S ATTENTION with a catchy title. The product title (product name) is one of the primary fields used by Amazon and search engines to measure the relevance of a detail page as part of a customer search. To increase the chances of someone clicking on your title, try incorporating the following:

Your title should consist of only the minimal amount of information needed to identify the product.
Keep the length of your title somewhere between 60 and 80 characters for optimal efficiency. Longer titles usually are tougher to read than shorter ones. It’s also a good idea to check the titles of similar products that land at the top of an Amazon search page.
Make sure the title matches what is on your product’s physical packaging.
NEVER use all caps in your title. Rather, just capitalize the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
If your title contains numbers, list them as numerals (1,2,3) instead of spelling them out (one, two, three).
Lastly, your title can include proper punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.). You can also use abbreviated measurements like “cm”, “oz”, “in”, and “kg”.

Nail That Description!

Be sure and deliver a detailed explanation of your product’s usage, features, and benefits in the bullets and description sections. Also, add any specific product information that may not be explained anywhere else in the listing. Here are some helpful particulars on precisely what to put in your product description:

Include any brand names.
Add in all sizes when applicable.
Add what type of material the product is made of, like polyester for a shirt.
Include important details like colors, packaging, and quantity.

For an even more comprehensive list of product description details, check out Amazon Seller Central for every guideline.

High-Quality Images!

If you want to increase your product’s visibility, then you’d best make sure its images are of the highest quality. Make certain your product looks great and has all of its features showcased front and center. This is going to help make your product stand out from a crowd of competitors, which will help boost your overall Amazon visibility.

To get high-quality images of your product you can either hire a professional photographer or utilize a wide range of online tools to create images yourself.

The Price is Right!

The price of your product can greatly influence its sales growth and conversion rates, which leads to better visibility. By researching your competitors, you can understand how to give your product a competitive price and make compelling price point adjustments along the way.

You can adjust your product’s pricing automatically through Amazon’s Automated Pricing page, without having to revisit the SKU every time you want to make a change. There are also other ways you can optimize your price point such as:

Take shipping costs into consideration. Offering free shipping is a great way to increase your sales. Be sure to clearly spell out your shipping policy and utilize Amazon’s Info & Policies page to adjust shipping settings.
Create a Competitive Buy rule or a Competitive Lower Price rule through Amazon’s Compare Prices page. This will allow you to automatically match your product’s competitive price which will increase your chance of being featured in the Buy Box.
Run A/B testing with different price points to see if it makes a difference in your sales.
Keep track of your product’s Brand Dashboard ranking and manage your product reviews. Positive reviews lead to a better search ranking, so be sure to follow the best practices for maintaining positive feedback/ratings.

In Closing

Congratulations again! In addition to having a soon to be bestselling Amazon product listing, you now have some helpful tips for getting it seen by the widest customer audience possible. Take some time to research the above suggestions and see what works best for your particular product. Remember, you have already laid out the groundwork by getting your listing up and running. Now is the time to finesse its finer points to give online customers a proper representation of how wonderful your product truly is!

Amazon Product Listing Optimization Using Keyword Research

In the pursuit of maximum visibility, too many sellers neglect keyword optimizing their product listing.

You’ve performed product research and found the perfect product to sell. You found the right manufacturer. You’ve created your Seller Central account and are ready to start your FBA career. Next up: Product Listing Optimization.

It’s time to get down to business on your Amazon marketing strategy! That begins with making sure your product listing is set up for maximum visibility and able to convert shoppers to buyers.

We consider your product images and copy to be the foundation of a successful Amazon marketing plan. Every aspect of your selling experience will benefit from high-quality images and sales-inducing copy optimized for search.

Want the latest Amazon news and updates sent to your inbox? Sign up below!

Although many don’t think of Amazon as a search engine, that’s precisely what it is.

Amazon is responsible for roughly half of all e-commerce sales, and nearly 90% of Amazon’s product views come from searches.

Is your listing optimized to take advantage of this humongous audience?

Sellers who don’t optimize their listing to reach all the customers for their product are not only leaving sales on the table; they’re encouraging customers to buy from competitors, resulting in ranking changes that further minimize your visibility. Whether creating a new listing or enhancing your existing listing, Viral Launch’s Keyword Research tools are all you need to maximize visibility, increase exposure, and most importantly — boost sales.

STEP 1: Find your seed keyword

First, we’ll need to determine our seed keyword. In the Amazon world, this would be the most relevant keyword that has the highest search volume. In other words, the most popular term that customers are using to find your product on Amazon.

Think about the product you want to sell. If you were a customer, what would I search for my product to show up as a result?

For some products, this is as simple as it sounds. But for others, it can be trickier than you’d think.

Consider soft drinks. Is it soda, pop, or are you like me and use “Coke” as a catch-all for every fizzy beverage? Without a doubt, this likely depends on where you’re from or where you currently live.

From this example, you can see how colloquial language can change depending on geography and how the same product may have a few different primary keywords.

Finding the right seed keyword is one of many reasons why Viral Launch’s Keyword Research tool is a must-have for writing your listing. Filled with years of search volume data, Keyword Research makes the process of finding a seed keyword and knowing your primary keywords a simple one.

For the remainder of our SEO exercise, Keyword Research plays a huge role not only regarding what keywords we use but where we place them. The proprietary keyword metrics such as Priority Score, Relevancy Score, and Opportunity Score provide valuable insights for us to draw from and prioritize our keywords.

Dig around with keyword research before deciding upon your seed keyword. You may be surprised at what keywords fetch the most searches for your product.

Step 2: Find Relevant High-Volume Keywords

Filter out keywords that aren’t relevant to your product. Use the filters to customize your keyword list, removing competitor brand names and any keywords that don’t apply to your product.

After you’ve found the right seed keyword, you’ll have a comprehensive list of related keywords along with helpful data points such as Viral Launch’s exclusive Priority Score and Relevancy Score. We recommend sorting by search volume estimates, as these are going to be where much of the traffic via search.

Sort this list by search volume estimates to get an idea of what keywords or phrases people are using to find your product. Since search volume estimates are an incredibly powerful indicator of consumer demand on Amazon, we can quickly see which keywords are being used to find your product and the depth of the market.

Ensuring that your product is indexed for the majority or all of your keywords are the first step in making sure your listing shows up for customers. Without indexing for these keywords, achieving sustainable sales is an uphill battle, to say the least.

As you filter through your list, you’ll find keywords that don’t apply to your product, such as competitor brand names. Unless you’re selling one of these brand names, it’s best to remove them entirely from your keyword list.

How to Filter

We recommend using the “Keyword Excludes” filter to take irrelevant or inapplicable keywords for maximum efficiency. Due to Amazon’s robust size, it’s impossible for a machine to automatically pull a keyword list ONLY related to your product. But the “Keyword Excludes” filter allows you to take out keywords that do not apply to your product. Once completed, you’ll have a keyword list made exclusively for your product.

In the image listed for this step, you’ll see I’m filtering out “La Croix” since that is a competing brand. Further down the list, this brand name is mentioned multiple times. Filtering it out just once will get rid of all mentions of “La Croix” with that exact spelling.

For the same reasons we remove results with competitor names, you’ll want to eliminate other results that aren’t relevant to your product, such as size, color, dosage, or product specifications that don’t apply to your product.

Once you’ve finished filtering, put these keywords into action by adding them into your listing’s copy. You can do this yourself OR use a tool like Listing Builder to make the process much more streamlined.

STEP 3: Piece It All Together

The beauty of Listing Builder is that it allows for experimentation with your listing’s copy and enables real-time feedback for you to see how each change affects your listing.

Creating a listing can feel a lot like putting a puzzle together, and Listing Builder empowers you to move the pieces around to see what works.

You’ll see your filtered-down list of keywords, sortable by search volume estimate, priority score, and opportunity score. On the right, you’ll see the fields for an Amazon listing that you can use without affecting your actual listing.

As you type each keyword in, you’ll notice that each keyword will be crossed off your list. This feature assists you to be as space-efficient as possible with your listing. Likewise, Amazon doesn’t place extra weight on keywords for repeated use, so once you’ve used it once, there’s no need to add it again for SEO.

Know your (character) limits

Your product listing has a character limit for title and bullet points, typically between 50 and 200 characters for each. Your limit depends on what category Amazon recognizes your product as, and this can play an enormous impact on how you execute your strategy.

If you include your brand name in your title to align with Amazon’s style guide, 50 characters become even less. Product listings with 50 character titles will have to be more “meat and potatoes” while extended character limits allow more room for sales-inducing, descriptive language.

Across all listings (except for listings with EBC), you will have up to 2000 characters to use at your discretion.

HOOK CUSTOMERS IN WITH YOUR TITLE

You never get a second chance to make a first impression, and your title is the first impression on the shopper. A thoughtfully crafted title and a professional main product image are a recipe for you to get customers to choose your product over the other search results.

Amazon recommends starting your title with your brand name. We always recommend meeting their style guidelines to ensure you don’t get your listing suppressed.

Staying within their guidelines can be a pain and stand in the way of the keyword or phrase you’re just dying to fit within your limits. But we must remember this is only part of doing business since not following the guidelines can defeat the purpose of optimizing the copy in the first place.

DON’T BE A BOT

A common mistake that sellers make is keyword stuffing. Keyword stuffing describes including as many keywords as possible without regard for readability or sense. Not only is keyword stuffing against Amazon-style guidelines, but it’s also not shopper-friendly.

Nobody wants to read your keyword list, so don’t make it your product listing! All too often, sellers use various keyword stuffing methods and see great optimization scores, but wonder why their product isn’t selling.

Writing a keyword-optimized listing is both an art and a science. It requires the science of search data with the art of integrating these keywords into your listing in sales-inducing language.

Ideally, your listing is indexed for each and every keyword on your list. Depending on character limits and how many keywords are relevant for your product, this might not be possible. But don’t panic! This underlines the importance of being strategic with which keywords get left on the cutting room floor.

Our end goal is to increase rank, which occurs when you achieve sales through searches for keywords that you’re indexing for. Don’t get too caught up writing to the algorithm! Remember the goal is to inform and market to the reader you’re trying to convert to a customer!

MAKE SURE YOUR BULLET POINTS HAVE BITE

Once your title has been expertly crafted, the bullet points should be next up on your order of operations. This is where customers get to know your product. What’s unique about it? What sets it apart from the competition?

The bullet points are an excellent place to boast selling points and add keywords that couldn’t be squeezed into the title. Most listings will include five bullets, so think about 5–7 selling points of your product. Prioritize them, and place them in a way that makes the most sense.

Sticking with our fictional soda example, let’s highlight a few of the selling points to start it off.

TASTE THE TROPICS: Quench your thirst with a can of our refreshingly sweet, all-natural orange soda

Within 100 characters, we caught the shopper’s attention with a catchy slogan, informed the customer it comes in a can, and highlighted two major selling points for our fictional orange soda: it’s refreshing and completely natural.

We’re answering customer questions while addressing a few primary benefits of this particular soda. We’ve used a few crucial keywords as well, all without appearing to stuff them unnaturally.

CLOSE THE DEAL WITH A KILLER PRODUCT DESCRIPTION

The customer found your product and liked what they saw with your title and header image. They saw your bullet points, and they haven’t left looking for competitor products. You’ve got this customer on the hook.

Now close the deal.

Psychologically, the customer is looking for a final reason to buy or not buy your product. Answer any potential questions they may have. Show and tell the customer why your product is superior to others on the market.

Your product description likely has a 2000 character limit and offers minimal indexing weight. But do not make the mistake of ignoring this section because it won’t increase your visibility.

The longer character limit and lack of indexing weight make this area ideal for describing your product’s selling points.

Take on the mentality of a customer. What’s in this product? How is it made? What sets it apart from Competitor X? How does this product make my life better?

Answering these questions could be the difference between a customer adding to cart or starting their search over again.

DON’T SKIP THE BACK-END SEARCH TERMS

Sellers frequently make the mistake of leaving their back-end search term areas blank! Just because customers can’t see them doesn’t mean they don’t have value.

The backend search term fields are a terrific way to grab “low-hanging fruit” in the form of relevant search terms containing common misspellings or search queries made in foreign languages. Toss those lower relevance keywords that you weren’t able to squeeze into the title or bullet points here.

The backend search-term field is a lifesaver for including keywords that wouldn’t make sense to include in a product listing such as common misspellings and Spanish phrases.

Importantly, leaving this area blank willingly misses out on thousands of searches each month and the sales that come with them.

Also, you’ll see optional areas to fill out, such as Intended Use, Target Audience, Other Attributes, and Subject Matter as backend fields. While we have found no significant correlation between these fields, Amazon occasionally tweaks its algorithm.

Despite the lack of tangible benefits, we recommend filling these fields in case these fields come into play later.

In Conclusion

An expertly crafted, keyword-optimized product listing makes you more likely to land you on the coveted Page One of results. Of course, this comes after sales trickle through via the keywords you’re indexing for. Then, you’ll see your rank improve so you can start receiving

Both inexperienced and veterans sellers should optimize their product listings for maximum performance. Optimizing your product listing by keyword is a tactic that rookie and experienced sellers alike should be doing. Trends change, so it’s worth monitoring your keyword performance and optimization score every few months. Monitoring keywords keeps you on top of your game and give your product detail page an edge over the competition.

With Keyword Research and Listing Builder, it’s never been easier for sellers to create their keyword-optimized product listing. If you have any questions about Amazon’s guidelines, their product page style guide comes in handy.

Additionally, our customer support team is always willing to help provide clarity. Sign up today and select a plan that includes our listing optimization software bundle to maximize your listing today

Stand Out From the Crowd With Amazon Product Listing Optimization Scores

By the end 2020’s first quarter, more than half of sales on Amazon’s marketplace were through third-party sellers. It’s grown even more competitive since then, and Amazon product listing optimization is the best strategy for sellers to avoid getting lost in the crowd.

An Amazon listing score is a measure of how well your listing adheres to the keyword strategy that our Keyword Research tool has suggested for your product. The research tool uses search volume directly from Amazon’s data combined with a forecasting formula generated by in-house data scientists for statistics you can trust.

We generate the Amazon listing score by analyzing the keyword list the tool gathers related to the primary keyword you’ve chosen for your product. It’s based on how many of the suggested keywords are in the listing, how keywords with the highest search volume are prioritized by placement, and how many of them are the most relevant.

What’s the Value in an Amazon Listing Score?

The forecasting formula we utilize is proprietary, though it’s based on applied weights in volume, relevancy, priority, and keyword phrasing. This means you can use the Amazon listing score to optimize any listing, at any time, with the highest-quality keywords of the moment.

These three strategies will help you get the most value out of the Amazon listing score:

1. Optimize listings from the start.

The point of Amazon listing optimization is to make your listing eligible for indexing and ranking for a keyword. Optimized listings on Amazon are the most visible ones, and greater visibility is essential for being ranked higher.

Think of your listing’s copy as a foundational piece. Once you’ve successfully indexed for a keyword, you’re eligible to be ranked as you generate sales through keywords, increasing your likelihood of organic sales as your ranking climbs. Enhancing a listing’s keyword ranking also boosts your chances of organic sales by putting your listing directly in front of customers’ eyes (at zero cost).

2. Grab the low-hanging fruit of keywords.

The keyword opportunity score within the Listing Builder and Keyword Research tools will help you find the low-hanging fruit: keywords that receive search volume but are largely neglected.

For example, if you sell first-aid kits, indexing for a niche phrase like “first-aid kit for cars” could be what puts your listing in front of customers. Also, include common phrases in other languages, like Spanish, and common misspellings in the listing’s back-end search terms.

3. Keep listing optimization reader-friendly.

Your product’s Amazon listing score will help you ensure the listing is optimized, but it’s up to you to make it as reader-friendly as possible. Keyword stuffing is a terrible strategy, and Amazon will do its best to weed it out. Amazon listing optimization is both an art and a science. Use marketing-minded language while incorporating the right keywords to masterfully create a listing that’s not only optimized, but also set up specifically to drive sales.

A lot of Amazon sellers rely on trial and error, blindly tweaking their listings’ keywords, copy, or photos without any hard data to back up their decisions. Gain a greater competitive advantage by using keyword research and our Amazon listing score to optimize your Amazon listings with proven, high-quality keywords and phrases.

Amazon Listing Optimization | Drive Keyword Exposure & Sales

Originally Posted: 8/3/2016

“I still work hard to know my business. I’m continuously looking for ways to improve all my companies, and I’m always selling. Always.” – Mark Cuban

Over the last two years we’ve launched over 9,500 products and created hundreds of listings. We track multiple keywords for each listing we promote, which provides us with an incredible amount of data and insight! Here are the major keys to understanding how to optimize your listing for optimal success.

Drive Sales By Ranking For Everything

As we mentioned on a blog post (Product Launches More Effective Than Ever),Amazon’s A9 algorithm is highly (and usually exclusively) favoring the keywords contained in your listing. Sales are still king to achieving keyword ranking, but you must have the relevant keywords within your listing in order to achieve ranking for them.

There have been a number of instances in which a seller launching a product through our system, comes to us because they are not seeing their targeted keyword increasing in the search rankings. When we investigate, we discover they didn’t have one of the targeted keywords anywhere in their listing.

That sounds like a no brainer, but when you consider the fact that there are many possible search terms possibly related to your product, hitting each one can be a daunting task. Amazon is cracking down on listings not adhering to character limit specifications, making it even more difficult to hit all those possible search terms.

For example, if you don’t have the keyword “best” in your listing (preferably your title), then your listing may not show up when potential customers search “best grill gloves”, or “best gloves for grilling”, etc..

Word forms, tense, and pluralization all play a factor in how your product performs in search.

Placement also plays a factor. With that said, it is worth mentioning that our data, has shown a decrease in the degree to which Amazon weights the keyword placement.

The upside to the complexities of building an Amazon listing is that if your listing is well optimized, promotions and/or organic sales can help you rank for an insane number of keywords.

Here is an example of a launch we ran for a customer in the mid-high competition supplement market targeting just one keyword. Because his listing was well optimized, you can see he was able to achieve keyword ranking for 10 competitive keywords!

If your listing is not well optimized, you’re missing out on the opportunity of ranking for many more keywords! That means you are also missing out on sales!

Optimize Content For Conversions

Once your product is ranking in search and customers are clicking on it, you have to be able to convince them to buy! What is the point in ranking if you are not able to drive sales?

Truly great listings are able to synergistically marry keywords with sales inducing language.

Your content has to be well poised to convince the potential customer that your product is exactly what they are wanting to buy.

After writing hundreds of listings, we’ve developed a series of best practices that help us create the best listings on Amazon. In our listing optimizations, not only do we provide the keyword driven and sales inducing content, but our branding expert also conducts a product presentation analysis that offers tremendous insight into how customers perceive your product and brand from an outsider’s perspective.

As Amazon becomes more and more competitive, you HAVE to do everything extremely well in order to compete let alone survive. We want you to prosper! So we’ve put together an extremely talented team that can help you go above and beyond your competitors and take your sales to a new level!

We would love to help improve your sales by increasing your listing’s potential keyword exposure and sellability, so we have a 50% off discount, but only for the next 24 hours!

Coupon: LAUNCHMYLISTING

Link: HERE!

We will be back tomorrow with another great deal!

Wishing you the best in all your entrepreneurial endeavors

Related Posts:

Amazon Product Launches More Effective Than Ever

Amazon Product Photography | Upgrade Your Listing & Sales

Originally Posted: 8/1/2016

“67% of consumers consider image quality “very important” when making a purchase online” -BigCommerce.

Searching through products on Amazon is a highly visual experience. Try shopping with your eyes closed…kinda difficult. That is a little extreme, but imagine if there were no images, just text. Would you feel comfortable making a purchase without knowing what the item looks like? When scrolling through search results, customers are looking at your product images quickly judging whether or not the product is exactly what they are looking for. They are paying attention to how the product makes them feel, and depending on the item, what others will think about the product.

Here is an example:

How does this product’s images make you feel? When looking at the photos are you convinced this product is going to make your home more “homey”? Is it going to add to the ambience you are searching for?

What if you were scrolling and then saw this product? Based solely on these photos which product would you buy? At the very least, which are you more likely to click on to find out more about?

You are losing out on serious sales if a competitor’s product appears to:

Be more attractive
Better satisfy the customer’s need(s).
Be of a higher quality

These are all obtainable simply through high quality product photography.

Why We HAD To Begin Offering Product Photography

The reason we HAD to begin offering product photography is because we are seeing so many of our customers hit page 1 for their main keywords, but they were being devoured by their competitors because they didn’t have a listing that was ready to convert. Their photos and aesthetics were sub-par and could not compete against the well converting products that already had an established footing. The days of throwing up mediocre photos and being able to generate tons of sales are over. Why? Because competition has pushed the market to demand better design, aesthetics, listings, etc.

Once we noticed the dramatic increase in sales our clients achieved by improving their photos, offering product photography became one of our top suggestions. The problem was, sellers would find “professional photographers” to shoot their products and come back to us with photos that were of the same poor inconsistent quality. This happened over and over. So we knew we had to take matters into our own hands to help our clients overcome their competition and see true success in the market. We have spent countless hours researching and developing our photography services to help you drive more clicks and sales, while improving your customer’s experience. The results have been incredible.

We are hyper-focused on helping entrepreneurs grow their businesses. Breathtaking Amazon product photography is one tool you MUST have in order to reach new heights of success now and in the future.

To help you improve sales and upgrade your product’s photos, we have a 55% off discount lasting only 24 hours!

Coupon: LAUNCHMYPHOTOS

Link: HERE!

Please take advantage of this deal. Not for our sake, but for yours. At this price, it’s not a money maker for us. Images are so important, and we really want to help you move your sales forward with an upgrade to your listing!