amazon seller news Archives

Conquer Keywords on Amazon: Viral Launch’s Keyword Manager

Optimizing your product listing for keywords on Amazon can quickly skyrocket sales and unlock your product’s full potential.

There are plenty of ways to make money on Amazon, but for those who choose the FBA route, optimizing your listing for keywords on Amazon is a must regarding maximizing your opportunities for sales success.

Whether through organic search or the advertising route, understanding your product’s popular (and less popular) keywords is essential to reach customers searching for your product.

That’s why we created Keyword Manager, our comprehensive keyword tool that helps you stay on top of your keywords in every single way.

Quite simply, Keyword Manager is your go-to tool for all things keyword related. With stakes higher now than ever, it’s crucial to ensure your keywords are on-point during the hectic holiday season.

All you need to do to get started is sign up for a plan that includes Keyword Manager and grant MWS and Seller Central authorization, and let Keyword Manager go to work with creating your personalized, all-in-one keyword dashboard.

What exactly does Keyword Manager do?

Keyword Manager includes nearly all the keyword data you could ask for, personalized for you.

Keyword Manager delivers an encyclopedic list of keywords for your product, along with various metrics to help you understand, track and strategize your keywords like never before, all in one easy-to-view spot.

Consider it a digital checklist for all your keyword needs no matter where you’re at in your Amazon selling journey.

Making sure your listing’s copy includes all of your product’s essential keywords, checking for indexation, finding organic and sponsored rank positioning, displaying badges such as Amazon’s Choice and presenting the search volume for these keywords are just a few of the handy things Keyword Manager does automatically for each and every one of your products listed on Amazon.

How does Keyword Manager identify your most valuable keywords on Amazon?

That would be our revolutionary ARCS™ algorithm!

ARCS™ (ASIN Relevance and Conformity Semantics) programmatically determines the most relevant and important keywords for products on Amazon. Think of it like a reverse ASIN search on steroids.

The data science team at Viral Launch cooked up ARCS™ to evaluate up to 10,000 keywords and 500,000 products to determine the critical keywords for a given product.

This process plays an instrumental role in finding and sorting the keywords you should be most interested in regarding your product’s performance. Of course, you can also manually add any keywords in Keyword Manager to ensure every last one of the keywords you care about is displayed.

What are the Keyword Manager Dashboard Metrics?

Priority Score

Priority Score is a rating from 0-1000 that indicates a keyword’s importance based on search volume analysis. This score is based on our proprietary algorithms and is a good indicator for which words are most important to get into your listing. Of course, you want your highly-relevant, high-search-volume words in your listing.

Relevancy Score

Relevancy Score is a scale between 0-1000 that rates how relevant each keyword is to your seed keyword. To determine relevance, Keyword Research runs a massive Reverse Market Lookup. This is similar to a Reverse ASIN Lookup, but bigger and better.

Volume Estimate

The Volume Estimate metric showcases how often customers search for a given phrase on Amazon. Our search volume estimate numbers arrive via our Keyword Research tool and utilize a proprietary formula to determine search estimates over the past 30 days. When you click on the number, you’ll find historical search volume estimates, which come in handy regarding seasonality.

CPC Bid

A suggested keyword’s bid cost for Amazon’s Sponsored Ads, based on our tracking and recommended best practices.

Opportunity Score

Opportunity Score is a rating from 0 to 1000 that measures a keyword’s potential to rank based on a market analysis of each keyword’s top-selling products. A low score means most competitors are using the term in their listing and thus low opportunity. But a high opportunity score means that the top 10 listings don’t include the term (or some variation of that term) in their listing. Adding high-opportunity keywords to your listing is a quick and easy way to pick up some easy rankings with solid volume.

Used in Listing

It’s as simple as it sounds! Is this keyword in your listing? Our Listing Builder tool lets you cross off keywords as they’re added to your listing’s copy, but this aspect of Keyword Manager works for already-written listings to ensure your listing is fully optimized for search.

Indexed?

Contrary to popular belief, utilizing a keyword phrase in your listing doesn’t guarantee that it will index for the keyword in question. While it’s most likely you will index for those keywords, there are exceptions. This column helps prevent blind spots for keywords in your listing that you’re not indexing for, allowing you to move keywords into higher-priority places to achieve indexation and become eligible to rank.

Organic Rank

Where is your product ranking for this particular keyword? You can sort this column by your highest-ranking keywords to get a feel for where your products are the most visible without advertising. Also, an arrow pointing up or down may accompany the number in this column if applicable, indicating whether you’re trending upwards or downwards lately. You can click into this number to see your ranking over time as well for a longer view into your trajectory.

Never miss a beat when tracking keywords

During the busiest sales days of the year, Keyword Manager’s keyword-tracking capabilities should be your best friend.

Of course, tracking keywords all year round should be on all Amazon sellers’ radar, but the holidays and signature sales events raise the stakes substantially. Tracking keywords allows you to monitor your performance and manage your visibility virtually in real-time. By doing this, you can quickly limit the amount of ground lost when you drop in rank and optimize your offering while ascending.

It’s as easy as 1-2-3 to start tracking keywords in Keyword Manager. Simply tick the box next to Rank Change Notifications for the desired keyword and customize your notifications in the following pop-up. Boom!

If you’re not constantly checking your inbox, you can always customize your email app settings to ensure you receive Viral Launch emails as push notifications to ensure you’re primed to act on these changes as quickly as you’d like to.

Since visibility is king on Amazon, this element is a no-brainer to stay on top of your game all year round, but especially during the busiest times of the year when things can change rapidly and have resounding repercussions.

Wrapping it up

Regarding tracking keywords on Amazon, nobody does it better than Viral Launch’s Keyword Manager. Within the software suite, you can easily discover new insights, track performance, and take swift action to supercharge your Amazon business for peak performance.

During this holiday season and beyond, beef up your keyword game with the all-encompassing Keyword Manager to always be on top of your game. Once you’ve added your product to Keyword Manager, it’s like adding a high-powered, mastery-level assistant to your team with handy tips for improving your business.

Get started today and make the most out of this holiday season and ride into 2023 on a wave of sales!

Get started for FREE with the entire Viral Launch software suite today!

Amazon Prime Day 2022 Was The Biggest Prime Day Ever — And Small & Medium-Sized Businesses Took Advantage

Despite mounting concerns about inflation, Amazon Prime Day 2022 staked its claim as the “biggest” Prime Day in Amazon’s history, according to Amazon.

At this point, it should come as a surprise to no one that Amazon Prime Day stands out as one of the premier shopping events on the calendar. But the shopping holiday further solidified its spot even further with a blockbuster 2022 showing.

Setting sales records in 2020 and 2021 in spite of a global pandemic that wreaked havoc on supply chains and created an uncertain future on the shopper side, Prime Day continued to prove its status as a market force in the face of inflation concerns in 2022.

Prime Day 2022 Fun Facts

Prime members worldwide purchased more than 100,000 items per minute during this year’s Prime Day event.
Customers in the U.S. used Prime Day to celebrate summer, purchasing more than 1.2 million pairs of sunglasses and more than 1 million swimsuits
Some of the best-selling categories in the U.S. this Prime Day were Consumer Electronics, Household Essentials, and Home
Prime members worldwide did the most shopping from 9 a.m.—10 a.m. PT on Tuesday, July 12 during the entire Prime Day event

Global Amazon Prime Day sales from 2015 to 2022 via Statista

As the ever-changing market ebbs and flows, it’s apparent Prime Day has become unassailable as a sales mega-event that brings billions of dollars into the Amazon marketplace during what was previously a lull in the retail calendar.

Zeroing In On The Prime Day Sales Bump

Using Viral Launch’s Keyword Research and Market Intelligence tools, we can get a more zoomed-in view of how the Prime Day bump can impact a product market.

For example, let’s look into a top-selling product that goes hand-in-hand with the millions of swimsuits and sunglasses: water bottles. More specifically, the insulated water bottles that keep your drink cool when the weather heats up in the summertime.

Search volume for “insulated water bottle” spikes in July. Data via Viral Launch’s Keyword Research tool.

It’s safe to assume that the warm weather of the summer will lead to scorching sales of insulated water bottles, but Prime Day boosts interest in the product to a new level.

Viral Launch’s Market Intelligence tool shows a significant jump in average sales over the past 90 days since Prime Day for insulated water bottles.

In the image above taken from Market Intelligence, you can see a small dip before Prime Day, followed by a sizable uptick in sales from customers thirsty for a good deal.

The data detailed in the Estimated Sales Trend graph represents the average monthly sales using the previous 30 days for a running average. The quick rise in sales after July 12 that continues to grow before a small drop represents the 30 days of sales including the two-day Prime Day.

As a marquee sales event, Prime Day represents a tremendous opportunity for third-party sellers to break through and prosper like never before.

“We were thrilled to be part of the Amazon Prime Day promotion of small businesses, and we experienced a 326% increase in sales during Prime Day.“
Renee Manzari, founder and CEO of Livity Yoga, a sustainable yoga brand based in Baltimore, Maryland.

This quick infusion of sales can be a huge boon for a profitable summer with long-lasting results. In addition to escalating sales, Amazon businesses can ride the wave of sales towards receiving coveted reviews to boost consumer trust and see a rise in organic rank to boost visibility as the holiday season approaches.

Small and medium-sized Amazon sellers crush Prime Day

Amazon’s Small Businesses to Win Big Sweepstakes, which ran from June 21st through the conclusion of Prime Day on July 11, brought massive sales to smaller online businesses, resulting in more than $3 billion in sales on more than 100 million items. During the promotion, customers were incentivized to shop with smaller storefronts by receiving entries into sweepstakes for prizes such as an all-expenses-paid trip to the Super Bowl and exclusive merchandise, among other rewards.

The promotion’s existence and substantial success lend credence to Amazon’s commitment to smaller and medium-sized sellers, as they have repeatedly stated that smaller businesses are an essential part of their greater success.

“We made a bet that bringing selling partners into our store would not only be a win for customers … but it would also be a win for small businesses …”
Dave Clark, CEO Worldwide Consumer, Amazon

Time and time again, Amazon is sure to call out and create programs targeted at helping smaller businesses succeed. Between 2019 and 2020, Amazon invested more than $30 billion in various programs, services and tools for the growth of its small businesses.

In Amazon’s Q2 2022 earnings report released on July 28, Amazon reported third-party sellers account for 57% of all items sold on its platform, the highest percentage ever reported.

Is Now Your Time To Get In The Game?

With so much positive momentum for third-party Amazon sellers, there may not be a better time than now to get off the sidelines and venture into the world of selling on Amazon.

Start your FREE 14-day trial to Viral Launch’s Pro Tier today!

As e-commerce continues to assert itself as the preferred method of shopping and Amazon Prime’s subscriber base in excess of 150 million and growing, it’s clear Amazon’s robust marketplace is the place to be for those looking to try their hand at entrepreneurship.

For those interested in starting their own online business, sign up for your free trial of Viral Launch’s comprehensive software suite, with invaluable insights and sales data to kickstart and maintain your Amazon business.

And don’t forget to check out our handy guidelines to becoming an Amazon seller to help you understand the Amazon terrain and avoid common roadblocks on your journey to entrepreneurial success. With years of experience closely tracking and monitoring millions of Amazon products and assisting thousands of sellers succeed in the Amazon marketplace, we’ve got the goods to fast-track your booming online business.

What’s Going On with Amazon Search Results?

Recently, Amazon search results have gotten a little wonky. What’s the deal?

Over the weekend, attentive Amazon sellers started noticing strange, extreme changes in organic rank for their products. Suddenly, products that were mainstays atop organic search results vanished. Instead of appearing in the most desirable digital real estate on Amazon, they could be found deeper in the seldom seen pages of search.

As a result, sales plummeted for many top sellers as visibility severely declined. Meanwhile, product listings that typically don’t receive much traction benefitted from taking up top spots usually held by competitors.

Destaney Wishon of BetterAMS discovered the issue early on, and made a quick and helpful explainer outlining an example of the issue with Amazon search results.

At first, the sudden change flummoxed Amazon sellers. Was Amazon continuing to crackdown on sellers generating fake reviews? Did the ranking algorithm change?

According to Amazon, it’s simply an error that’s in the process of being corrected.

We are aware some customers are having issues with search results. We are working to resolve this as quickly as possible.
Amazon Technical Support

While many Amazon sellers state things have returned to normal for them, some sellers report the glitch has not been resolved as of Tuesday. Additionally, Amazon has not released a statement indicating that the issue has been completely resolved.

As any Amazon seller will tell you, organic rank remains the holy grail for Amazon sellers. Any rise or drop will significantly impact a product’s bottom line. With this in mind, monitoring your organic or advertising rank can be vital for tracking your product’s performance.

ALWAYS know when your keywords are rising or falling within Amazon search results with Keyword Manager

Of course, we’ll continue to monitor the situation as more information becomes available.

Be sure to sign up for our newsletter to stay in the loop with all things Amazon.

Amazon News: GTIN Policy Update

On Thursday, Amazon Seller Central shared a reminder regarding GTINs that could result in products becoming invalid.

In a recent Seller Central update, Amazon reminded sellers that a unique GTIN (Global Trade Item Number) is a requirement for its marketplace in most categories. Amazon warned that listed products without an acceptable GTIN would be removed if corrective actions aren’t taken in time.

As the update states, “GTINs are considered invalid if they are not GS1-vended or not recognized by the brand owner.”

The reminder arrives as Amazon continues to ensure its marketplace is up-to-code and worthy of consumer trust. Above all, GS1 provides standards for industries to allow products, services, and information to move efficiently and securely to benefit of businesses and consumers.

What You Can Do

Sellers can check to see if their products are in danger of being considered invalid due to the GTIN policy by visiting the Fix Your Product tool in Seller Central.

Affected listings will be displayed in the At Risk listings section.

If you don’t have any at-risk listings, no further actions are needed.

To fix any affected ASINs, you can submit a letter of authorization or a licensing agreement that meets the following criteria:

Includes the name and address of the brand’s rights owner
Legible: it is not too blurry and not too light or dark
Displays the manufacturer name and contact information
Includes the seller’s legal business name or the seller name that corresponds to your Account information page in Seller Central
Includes the seller’s physical address
Must be in English
Includes a GS1 certificate
Note: We recommend that you obtain your GTINs directly from GS1 (and not from other third parties selling GTIN licenses) to ensure that the appropriate information is reflected in the GS1 database. For more information on licensing EANs or UPCs from GS1, refer to the GS1 website.

Also, it should be noted this is not a change of policy, but a reminder of the rules and guidelines. For the official statement from Amazon, please refer to the Seller Central statement.

Lastly, be sure to check your status within Seller Central immediately to avoid any future complications.

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Tag: amazon seller news