Follow The Data: From Part-Time Amazon Seller to Running an E-Commerce Agency

Fernando Campos talks through lessons learned developing a wildly-successful Amazon agency, and how Amazon sellers can adopt the same strategies in 2021+ to grow their own e-commerce businesses.

In our latest conversation on how to effectively grow and scale online businesses in 2021, Follow the Data host Cam Yoder chats with Fernando Campos, co-founder of MarketplaceOps, an agency that helps e-commerce brands maximize their potential.

Fernando is a true Amazon success story, and has progressed from a part-time Amazon seller to starting an agency that helps e-commerce brands accelerate their growth through proven seller practices.

Fernando’s sophisticated understanding of the processes that go into building a brand based on his years of experience is extraordinary. With a background in tech and specializations in operations, product development, and finance, he is certainly a thought leader in brand growth.

[Related: Hiring to Scale: How To Scale Your Amazon Business by Growing Your Team]

Tune in for expert advice, advanced seller strategies, and areas of emphasis to get an edge on your competition!

HIGHLIGHTS

Get to know Fernando, who’s evolved from a part-time seller to helping run a successful eCommerce agency. (0:18)

Welcome back, Fernando! We had Fernando on the podcast way back in 2018, and much has changed in three years. Since then, he’s found even greater success in e-commerce as the industry continues to revolve. Find out Fernando’s history and why he’s an authority on elevating eCommerce businesses on a massive scale.

After building successful Amazon brands of his own, why make the leap to starting an agency? (2:13)

Likely, we’ve all heard the adage, “If it isn’t broke, don’t fix it.” So why make the switch from running your own business to helping manage and promote others? Fernando walks us through his experience and why he decided to start an agency for online companies.

Knowing what Fernando knows now, what advice would Fernando give himself before starting his agency? (12:28)

Hindsight is 20/20, but unfortunately, we have to gain experience before gaining the insights. In e-commerce, few are willing to share details about their success and failures. Luckily, Fernando lets us in on some lessons he’s learned since he was a beginner in e-commerce.

The importance of generating traffic from outside of Amazon has fluctuated over previous years. How and who should focus on external traffic? (18:05)

There are many conflicting thoughts regarding the importance of driving external traffic in the Amazon seller community. As selling on Amazon continues to be more nuanced, sellers should be aware of this hot topic from trusted minds. Hear Fernando’s tips and advice not just on how to create external traffic, but who should be emphasizing this practice.

Based on current trends and habits, what do the next few years of e-commerce look like? (27:31)

If the last year has proven anything, it’s shown how difficult predicting the future can be. However, those with a finger on the pulse regarding the past and present of e-commerce have a distinct advantage on what lies ahead.

Of course, we are grateful for Fernando hopping on the show and sharing his expertise. We hope his tips, tricks, and strategies help you take the next step to scale your Amazon business. You can get in touch with him through email at fernando@marketplaceops.com. Be sure to check out MarketplaceOps to learn more about their management and strategy offerings.

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Follow the Data Podcast: Conquering Christmas and New Years

On this episode of Follow The Data, host Cam Yoder speaks with Michael Begg, founder of AMZ Advisers. Together, they identify key roadblocks through the rest of the year and discuss the best seller strategies to overcome them.

For Amazon sellers, the grind never stops!

With Thanksgiving, Black Friday, and Cyber Monday in the rearview, we look ahead to help you conquer Christmas and New Years. This week’s Follow The Data podcast details strategies to end 2020 on a positive note and pick up momentum for 2021.

Not many people are on top of the Amazon game quite like Michael Begg, founder of AMZ Advisers. AMZ Advisers is a full-service agency that drives remarkable results for Amazon sellers. With years of running a full-service agency under Michael’s belt, he’s seen it all and specializes in staying prepared for every situation.

Amidst a holiday season unlike any other, we appreciate Michael sharing his expertise on the show. Cam and Michael tackle topics such as what roadblocks can sellers expect in the upcoming months, best offensive and defensive strategies, and what to expect in 2021.

If you have any questions for Michael or Cameron from today’s episode, let them know by dropping a comment on the video. Huge shoutout to Michael for coming on the show – let’s crush the rest of the year!

Lastly, be sure to stay in touch, as we’ll continue pumping out content to keep you informed to help you end 2020 with a bang.

Head here to stay plugged into the Follow The Data podcast: https://virallaun.ch/FTD

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To get in touch with Michael and learn more about AMZ Advisers:

Visit AMZAdvisers.com
Send an email to mike@amzadvisers.com
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Seller Strategy Series | Tom Wang: Increasing Sales, Brand Development & Successful Mindsets

Seller Strategy Series | Tom Wang: Increasing Sales, Brand Development & Successful Mindsets

The goal of this series is to talk through high-level Seller Strategies from Amazon Sellers who are killing it in the CURRENT Selling Game. We’re talking through what they’re doing to scale their business: What’s currently working, what’s NOT working, where underpriced attention is, where you should be investing your time, and where Amazon is headed in general.

In today’s episode, I’m talking with Tom Wang, a Seller of his own who’s been implementing a lot of high-level strategy and is VERY in-tune with what other sellers are going through. Part of what we talk about in this episode involves developing a healthy entrepreneurial / Amazon-oriented mindset. Let’s dive in.

Check out our YouTube for more content: http://bit.ly/VLsubscribe
Subscribe & Comment on the latest video to see if you win a $50 Amazon Gift Card!
Get Connected To Tom here! EcomHub.com

 

Listen on iTunes   Listen on Stitcher

Seller Strategy Series | Liran Hirschkorn: ‘Killing It’ On Amazon

Seller Strategy Series | Liran Hirschkorn: ‘Killing It’ On Amazon

It’s easy to get stuck in ruts as an Amazon Seller. When trying to do everything alone, not only do you feel like you don’t have anyone that can relate to what you’re going through, but you don’t have anyone to bounce ideas off of. Without others to process with, ideas stagnate, sales slow, and your full potential can’t be reached. We’re changing that with this Series. This episode is the start of a periodic series we’re starting to pull out Seller Strategies from Amazon Sellers who are killing it in the CURRENT Selling Game. We’re talking through what they’re doing to scale their business: What’s currently working, what’s NOT working, where underpriced attention is, where you should be investing your time, and where Amazon is headed in general.

In today’s episode, I’m talking with Liran, a Seller who’s been in the game for a LONG time, and has successfully established himself as an Amazon Entrepreneur. There is a LOT of practical knowledge and strategy you’ll be walking away with. No Seller should feel like they’re alone in the process of Amazon. The goal of this is to mitigate that feeling of loneliness or stagnation. Let’s get started.

Check out Liran’s Podcast: bit.ly/Liran
Seller Summit: bit.ly/GSS_2018

 

Listen on iTunes   Listen on Stitcher