amazon sellers Archives

Free Amazon Chrome Extension for FBA Sellers

Discover how to build, grow and scale your Amazon business with the Market Intelligence, the best Amazon Chrome Extension for sellers.

Is your Amazon research process fully optimized? If you aren’t using the Market Intelligence Chrome extension from Viral Launch, your product research regimen could likely use a boost! Utilizing Viral Launch’s Amazon Chrome Extension for sellers can save you time, effort, and clicks while still providing the powerful data crucial to your business.

At any stage of selling on Amazon, performing product research stands as a constant task. While the data you value most might change, analyzing market trends and checking in on the competition is perhaps the one commonality all Amazon sellers perform, making it a distinctively important part of the selling process.

Due to the numerous data points, complexity, and tedious nature of digging into the data of individual products and segmented markets, it’s no wonder why Amazon sellers often view product research as grunt work.

The importance of product research regarding an Amazon business’s success is why we created Market Intelligence, packed with accurate sales estimates and virtually every key metric about the Amazon marketplace you could ask for. But why the Chrome Extension? It’s simple: to streamline your product research process for maximum efficiency.

What is the Market Intelligence Chrome Extension?

It’s exactly what it sounds like! The industry-leading Market Intelligence tool from Viral Launch has been a favorite for Amazon sellers for years. The Chrome extension lets you bring Market Intelligence directly to Amazon pages. Once you’ve installed the Market Intelligence Chrome extension and have an active subscription including Market Intelligence, you can skim through Amazon and pull up in-depth insights into the marketplace with the click of a button.

This tool provides real-time insights into competitors’ sales and marketing strategies, including pricing, sales volume, and keyword rankings. Armed with this information, sellers can adjust their approach to remain competitive in the marketplace.

Amazon Market Intelligence Chrome Extension: New Features

What data can I find in the Market Intelligence Amazon Chrome Extension for sellers?

AI-powered insights and billions of Amazon data points give a seller’s advantage no other tool can provide. Access historical trends, monthly sales, monthly revenue, keyword search volume, and much more, all while browsing products on Amazon.com. You can use this data to make smart sourcing decisions, discover products that haven’t been found, and start or scale your eCommerce business.

In the Chrome extension, you’ll find five unique tabs: Sellers, Keywords, Trends, Analysis, and Calculator.

Sellers

The Sellers tab stands as the primary section of the Chrome extension, with the data points found in the standard Market Intelligence tool. When on an Amazon search results page or Product Detail Page, the extension populates information for that product that’s been tracked over time. Brand name, monthly revenue, unit margin, monthly sales, and review quantity are just a fraction of the data in this tab. Additionally, you can track products with the push of a button, which will transfer to your Viral Launch account.

Keywords

The Keywords tab takes information from our Keyword Research tool, showing a complete list of similar or related keywords on a search page. The most popular data point within Keywords is estimated search volume, with the most accurate estimates driven by our innovative data science. You can find the most popular keywords used to find products like the one you’re searching for, along with the average price, sales, and revenues for each keyword market.

Trends

You can find quick-hitting information about the selected market in the Trends tab. You can quickly see any price changes, the best-selling period, and annual sales trends. At the same time, a chart with years of data tracking shows peaks, valleys, and stagnation points.

While performing product research, it’s easy to make mistakes based on outdated data. As any seller knows, things change quickly. If a product generated sales and search volume in the past but is on a downward trend or has increased competition, your research can do more harm than good. The Trends tab seeks to help avoid these mistakes and help you get a better feel for the trajectory of a product or market.

Analysis

Like a great virtual assistant, the Analysis tab offers AI-generated insights into a market. You can find helpful tips, warnings, and alerts to help make you aware of issues such as seasonality, saturated markets, price declines, and more. Consider the Trends tab an extra set of eyes, offering an enhanced outlook on potential pitfalls. For example, the image below details that Amazon sells products in this market, a helpful tidbit when perusing a market.

Calculator

The Calculator tab lets you calculate fees and potential profit per unit sold. This feature uses industry standards from our FBA Calculator and averages to deliver a rough idea about profitability. Since costs may differ for different sellers, you can edit the numbers if you have a more precise and personalized range of costs for a more accurate approximation.

How much does the Market Intelligence Chrome Extension cost?

It’s free, sorta! Technically, the extension is free and available as an add-on to anyone in the Google Chrome browser. However, if you’re not subscribed to a Viral Launch subscription plan, you’ll quickly find the data inaccessible. Once installed and activated, you’ll be asked to sign in with your Viral Launch credentials. After doing so, you’re ready to take your research outside the Viral Launchpad.

Since the extension is free, it’s something every Viral Launch subscriber should add to their browser extensions.

Conclusion

In summary, the Viral Launch Chrome Extension is a powerful tool for e-commerce sellers looking to streamline their research for maximum efficiency and convenience. With real-time data on product sales, revenue, and profitability, the extension has certainly become a popular choice for entrepreneurs looking to succeed in the competitive world of e-commerce.

Whether you’re a seasoned seller or just getting started, the Viral Launch Chrome extension is a tool that can help you achieve your goals and grow your business on Amazon. Thus, if you haven’t already, download the Market Intelligence Amazon Chrome extension for sellers today and incorporate it into your Amazon research tool set!

Amazon Prime Early Access Sale: Prime Day 2.0?

According to a report from Insider, Amazon sellers reaping the benefits of July’s annual Prime Day may not be waiting too long before another retail holiday to boost sales. Leaked documents from Amazon detail plans for a potential Amazon Prime Day – like sales event in October named the Prime Early Access Sale.

While we can only speculate at this time, the “Early Access” name may imply an opportunity for Prime members to receive early access to the following month’s Black Friday deals. Amazon sellers will surely want to pay attention to more information about this potential sales event as more information becomes available.

Veteran sellers will remember this would not be the first major sales event in Amazon history held in October, as the COVID-19 pandemic pushed back Prime Day 2020 from its usual mid-summer date to October 13th and 14th.

How major could the Prime Early Access Sale be?

“This event is one of the best deals events of the year and Prime members would be crazy to miss it,” one document said. Also according to the Insider reporting, some third-party sellers report receiving invitations to submit deals for the event.

Whether officially billed as a precursor to Black Friday or not, an Amazon-led sales event in October could mark the unofficial kickoff to the holiday shopping season.

Seemingly since the massive success of the initial Prime Day in 2015, speculation has persisted that Amazon could add a second major sales event. The duration of Prime Day has slowly increased from 24 hours to 48 hours in 2019, which is the current span of the sales period. After years of establishing Prime Day as one of, and perhaps the most important shopping event on the calendar, Amazon may be looking to the next idea to expand its reach in e-commerce.

After a period of unforeseen and fortuitous growth in the wake of the coronavirus outbreak, the re-opening of brick-and-mortar retail and a downturn in consumer spending have served as a reminder that meteoric growth can’t sustain linear growth forever.

By adding a second signature sales event, Amazon could provide some juice for third-party Amazon sellers to bolster sales heading into the very busy holiday season.

Master your market with the powerful Amazon data of our Market Intelligence tool!

After yet another colossal Prime Day in July during which 24 countries participated in days of deals, any Amazon promotion should be prepared for and meticulously planned for, as it can skyrocket sales and make a tremendous difference in your bottom line.

The timing of the event adds even more weight to this opportunity, with the potential for an avalanche of sales and reviews to enhance visibility for your product and make your product more appealing to shoppers in the run-up to Black Friday and the ever-so-crucial holiday season.

The addition of a second major sales date before the busiest time of the year could be a much-welcomed accelerant to bolster sales.

Stay on top of Prime Early Access Sale updates and Amazon seller news by subscribing to our email list!

Amazon Approved Sellers List: 100 Countries Added

The world of Amazon sellers just grew more extensive, adding 85 new countries to the Amazon Approved Sellers’ list.

At last, Amazon appended to its list of approved countries for seller registration to many previously barred from registration. In all, the latest update to the list includes 85 brand-new additions.

To many, it serves as a bit of surprise that such a substantial number of countries could still be added to the Amazon marketplace. Although Amazon’s grown into one of the world’s largest companies since its founding in 1994, the recent inclusion of nearly 100 new countries to the approved sellers’ list shows it’s still growing.

Pakistan, Saudi Arabia, South Africa, and Venezuela are among the notable new additions to the marketplace. With this revision, few countries are omitted from the directory of approved countries, with 188 countries now approved for seller registration. For the most part, only countries with strict sanctions, such as North Korea and Cuba, remain excluded from the Amazon Approved Sellers list.

What this means…

After record growth in Q1 2021 and setting up more international marketplaces, Amazon shows no signs of slowing down. Allowing more sellers into the marketplace only figures to accelerate that upward trajectory.

For aspiring Amazon sellers in the newly approved countries, this update encourages aspiring entrepreneurs to enter the marketplace by removing a major barrier to entry. Now, they can get in on the growing number of third-party sellers cashing in on the billions of dollars generated in the marketplace.

In the past, sellers from these newly added countries could still sell on Amazon. However, they’d be forced to establish their business in a country on the approved sellers’ list.

However, exclusion from the list served as a hurdle for those looking to enter the Amazon marketplace. For example, Pakistan stands out as a new addition among newly approved countries as the home of one of the largest Amazon seller groups in the world.

While many in the group sold on Amazon before Pakistan was approved, countless others entered the Amazon marketplace as virtual assistants. Certainly, removing restrictions and breaking down barriers to entry may stimulate them to become sellers in their own right.

Our interview with Saqib Azhar, serial entrepreneur, Amazon mentor, and leader of the Ecommerce by Enablers Facebook group

In previously banned countries with a strong Amazon presence like Pakistan, many celebrated the newly opened doors. As Azhar notes, Amazon represents a massive opportunity for Pakistan to improve the country’s economy. Additionally, he believes FBA can be a promising opportunity for the country’s youth to discover financial freedom.

Fulfillment by Amazon (FBA) has proven to be an incredibly rewarding opportunity for aspiring entrepreneurs. After a record-setting 2020, e-commerce continues to thrive in 2021. Even more encouraging, market analysis projects Amazon to be responsible for 50% of all e-commerce retail sales in 2021.

How To Become an Amazon Seller in 8 Simple Steps

Our guide on how to become an Amazon seller.

All in all, the excitement from newly added countries underlines the opportunity provided with FBA. While many industries experience turbulence and many unknowns, selling on Amazon offers a tremendous opportunity with an even brighter outlook.

Lastly, sign up for our newsletter to stay in the loop with all things Amazon!

Amazon PPC Management: Common Amazon Advertising Mistakes

Every day, more Amazon sellers make the smart decision to start incorporating advertising into their seller strategy. Unfortunately, many get their Amazon advertising experience off on the wrong foot, committing costly blunders. Learn good Amazon PPC management from the experts!

At Viral Launch, we specialize in assisting sellers through each and every stage of their Amazon selling journey, and PPC is no different.

For that reason, we pay close attention to our customers, Amazon news and updates, and the pulse of the Amazon seller community. Amazon has ramped up the importance of advertising over the past few years, and is impacting Amazon sellers now more than ever.

Due to this, we’ve witnessed many seller mistakes or flawed teachings within the community.

Since Amazon PPC management can often seem like a foreign language to sellers, often don’t realize these mistakes until it’s too late. That’s why we’re here to clear the air to discuss a few common mistakes and why you should avoid them.

Subscribe to our YouTube channel for more great Amazon tips and tricks.

1. The “set it and forget it” fallacy

Contrary to what some in the industry say, good Amazon PPC management isn’t set up for “set it and forget it” strategies. As much as we hate to be the bearer of bad news, there are simply too many variables involved for a campaign to run unattended.

Ignoring your campaign performance once it’s gone live is wasteful at best and downright dangerous at worst. By monitoring campaigns regularly, sellers can recognize trends and optimize accordingly.

Now, thankfully, Amazon advertising doesn’t need to be monitored too closely. You don’t need to agonize over your data reports every few minutes or hours. But we do recommend checking in daily, especially early on in your campaign lifespan.

Of course, as you make strategic adjustments and allow your campaigns to run, less changes will be needed. But it’s paramount that sellers understand that PPC is a process.

If we’ve learned anything about the Amazon seller community, it’s how fiercely competitive sellers can be when it comes to their business. Undoubtedly, at least one of your competitors is meticulously monitoring their campaign performance so they can make tweaks that give them the edge.

Sellers who view PPC as a “set it and forget it” aspect completely miss the point and are practically begging for competitors to take a larger market share.

2. Not doing enough homework

At all stages of selling on Amazon, performing intelligent, data-based research is necessary for success. So why do some sellers seem to think they can run sustainably profitable campaigns that maximize success without doing their homework?

Sure, sellers likely know their high-performance keywords, but PPC is a different game. Many sellers think they know what they’re doing when setting up campaigns, but sellers who do thoroughly intensive research know what they’re doing.

What are your margins? Which keywords would be most beneficial to run ads for? Should you add negative keywords to avoid wasteful spending? Are there any competing listings your listing performs well for in product-targeting ads?

These are only a few of the many strategic questions sellers should take into consideration before crunching the numbers to find tactful answers.

Viral Launch’s Kinetic PPC Tool allows you to implement data, strategy, and profitability rules into your ad campaigns. Sign up for your free trial to avoid these Amazon Advertising mistakes!

Get Your 14-Day Free Trial to Viral Launch

3. Disregarding strategy or structure for your ads

Often, PPC rookies decide to test out advertising under the impression that if you spend money, sales will come in. But without strategy or structure into those campaigns, they’re likely doomed before they begin. Whether it stems from foolishness or a lack of understanding, the result ends the same.

For the most part, ad campaigns should be created with two goals in mind.

To Drive Profitable Sales
Nobody ever lost money taking a profit. Sellers emphasizing profitability are simply looking to make sure they aren’t spending too much for a sale to be profitable. Their most important metric is likely Average Cost of Sale, or ACoS, with a focus on it being as low as possible.
To Improve Organic Rank
While less popular, this is an excellent strategy for sellers more focused on long-term growth. In this strategy, sellers largely ignore ad profitability in the short term as they’re looking to drive in sales for keywords to boost organic rank. As we know, organic rank remains the best way to position your listing for sales. Sellers who utilize this strategy are prioritizing long-term profitability over short-term gains.

With Viral Launch’s Kinetic PPC tool, avoiding Amazon Advertising mistakes by structuring campaigns to achieve your strategy can be done like never before.

Why not both?

In a perfect world, sellers can do both. But due to competition for highly valuable keywords, it may not be profitable to appear for keywords with the highest search volume. In this case, sellers who want to drive profitable sales should likely pursue lesser-used keywords at a lower cost. Those who prioritize organic rank may embrace short-term inefficient spending to rank higher and cash in on organic sales.

Within these strategies, there are a few different campaign structures you can utilize to achieve your goals. Not knowing how or why to structure campaigns to achieve your goals makes advertising a long and unnecessarily circuitous hassle.

4. Not taking advantage of the unique targeting methods

Each seller, product, and market are unique. Because of this, there isn’t a one-size-fits-all solution for your product’s success.

Luckily, there are a few different targeting methods and ad types sellers can choose from to find which ones are right for them. However, sellers often don’t explore all the options that exist for them to become PPC rockstars.

Although we certainly understand time and money are not in abundance for sellers, take a little time to study the different ad types available to you. Amazon Advertising has grown exponentially in recent years, and as a result, Amazon has made countless advancements in this space.

With new features appearing in the Advertising Console somewhat regularly, it’s rare that sellers have turned every stone in the search for PPC success. Dedicating the time to learn and experiment can go a long way towards staying ahead of the curve and gaining an edge over your competition.

[You may be interested in A Complete Guide to Amazon Advertising Types for Beginners]

5. Trying to do too much, or too little

We know, we know. It’s vague, but it’s the truth!

Especially for beginners, finding the right balance of budget, keywords, and ad groups can be difficult. Even worse, beginner mistakes can cause sellers to avoid PPC altogether instead of knowing where things went wrong.

While you certainly don’t have to spend an arm and a leg on your first campaign, setting a budget to $5 or $10 a day isn’t going to lead to enough sales or exposure to draw any insight worth applying in the future. Not giving your campaigns the resources to succeed will ensure they don’t.

Regarding doing too much, sellers can often put too many keywords into a campaign without the budget to support it. If you prefer to start small, that’s perfectly fine and likely savvy. But starting small with budget should likely be coupled with starting small with keywords.

Handling Campaigns

Additionally, sellers frequently apply the “helicopter parent” mentality to their campaigns. As we mentioned earlier, paying close attention to your campaigns is recommended, but hyper-focusing on them can lead to more problems than it solves. Be sure to let your campaigns run long enough to develop a statistically significant sample size before making tweaks. Constant tinkering before campaigns have run long enough is tempting, as data informs the seller. But without a sizable sample, making changes can be a result of being misinformed instead of uninformed.

Finding the perfect balance may take time, but sidestepping these common Amazon advertising mistakes can put you on the fast track for success.

Wrapping It Up: Amazon PPC Management

The five highlighted Amazon advertising mistakes are only a few of many common errors that can affect sellers. We hope you avoid them all and skyrocket your business to new heights.

To learn more about Amazon PPC management, sign up for our free Amazon PPC 101 course!

Enroll in our free Amazon PPC 101 Course

The Amazon Product Documents Program Explained

Amazon’s latest seller program aims to cut down on returns, increase customer satisfaction, and improve the buyer and seller experience.

Recently, the Amazon Product Documents Program was unveiled; a helpful resource for sellers to upload electronic documents for potential customers to view.

Safety information, user guides and manuals, fact sheets, and instructions for use are just a few of the vital documents that eligible sellers can upload to improve their customer experience.

Previously, sellers needed to include these documents as inserts with their purchase, making them only available to customers who had already made a purchase. Now, this information can visible to customers as they shop.

Amazon describes the program below.

These are customer-facing documents that will be shown on your product detail pages. They are intended to provide pre-purchase information and post-purchase support content to customers. Adding product documents to your product detail pages can result in higher conversion rates, lower customer support costs, increased sales, and fewer returns when used effectively.
Amazon’s About Product Documents

Of course, with any new program, there are questions. Below, we’ll answer a few of the initial questions to help you get familiar with the new program.

Why does the Amazon Product Documents program exist? Who does it benefit?

Customers and all eligible sellers who utilize the program benefit by increasing the quality of seller-to-buyer communication.

Before purchasing, customers can see important information about the product they’re purchasing. For instance, a customer may purchase a product that is more difficult to assemble than they anticipated, contains materials they don’t approve of, or be sized differently than anticipated. Typically, these transactions end with some combination of an unsatisfied customer, a return, or a poor review.

Amazon Product Documents allow sellers to be more transparent with customers regarding crucial product information. As a result, a more informed customer is more likely to be a satisfied customer. Additionally, a seller that is more transparent about product information is more likely to make a sale, avoid a negative review, and generate brand loyalty.

All in all, the program is mutually beneficial for the seller and the buyer.

Who Can Participate?

Registered brand owners in the Amazon Brand Registry program.

The Product Documents Program is the latest perk of being brand registered. While purely speculation, we’d imagine this is unlikely to become available for non-brand registered sellers any time soon.

[RELEVANT: A Guide to Amazon Brand Registry]

How much does it cost to join?

That’s right! There is no fee to join the Amazon Product Documents Program.

What types of documents can be uploaded?

At the moment, this is a complete list of the types of documents and formats allowed as a part of the Amazon Product Documents Program:

Safety Information (PDF)
Certificate of Analysis (PDF)
Certificate of Compliance (PDF)
User Guide (PDF)
User Manual (PDF)
Specification Sheet (PDF)
Comparison Chart (PDF)
Product Documentation (PDF)
2D CAD (PDF, DWG, DXF)
3D CAD (PDF, EDRW, EPRT, IGS, SLDPRT, STP)
Application Guide (PDF)
Brochure (PDF)
Compatibility Guide (PDF)
Emergency Use Authorization (EUA) (PDF)
EUA Amendment(s) (PDF)
FAQ (PDF)
Instructions for Use (IFU) (PDF)
Fact Sheet (Patient) (PDF)
Fact Sheet (Provider) (PDF)
Safety Information (PDF)
Size Guide (PDF)
Troubleshooting Guide (PDF)

How do I get started?

Amazon provides the following instructions for uploading documents from start-to-finish!

To upload documents for your product in Amazon Seller Central:

Go to Inventory > Manage Product Documents.
Click Upload New Documents.
Choose a name for the document you are uploading. This is only for your reference. Customers will not see this name.
Select a document type from the list of allowed document types.
Choose the language or languages that are present in the document you are uploading.
Choose a file to upload. Files must be:
- Less than 10MB
- PDF format except for CAD drawings
- CAD drawings may be in PDF, dwg, dxf, igs, eprt, edrw, sidprt, or stp format
Search by ASIN or product name and follow the on-screen prompts to associate one or more ASINs with the document you are uploading. At least one ASIN must be applied to the document for it to be uploaded.

Once submitted, your content may take seven business days to be reviewed for adherence to below mentioned Amazon guidelines for product documents. It may take longer during peak times. Documents that do not adhere to these guidelines will be rejected.

Once approved, it can take up to seven business days to publish on the detail page of the ASINs to which it applies. If the document status is “Not approved,” view the rejection reasons by clicking Edit for a specific document and make the changes.”

Conclusion

Above all, the Amazon Product Documents Program appears to be a great option to improve customer experience. For eligible sellers with applicable documents, we highly recommend joining this program as soon as possible!

As always, any opportunity to stand out from the competition on Amazon is an edge worth exploring. Uploading product documents with important information may boost consumer confidence and increase the likelihood of turning a click into a conversion.

Even more likely, these document uploads are likely to be an incredibly helpful resource for customers that will decrease the probability of a return and/or negative review. Recently, Amazon has taken much of the onus of customer satisfaction out of the seller’s hands. While this creates less work for sellers, it also takes away control for sellers.

Furthermore, by uploading your own documents and making them easily accessible to potential sellers, you have the chance to gain control back. As a result, you can turn would-be 1-star reviews into 5-star reviews by giving the customer everything they need for a happy transaction.

Amazon International: Sell on Amazon Japan

In this episode of Follow The Data, John Cant of Rising Sun Commerce joins Cameron for a deep dive on tips and strategy to jump into Amazon Japan.

Amazon Japan is quickly becoming a hotspot for Amazon sellers to diversify online sales.

As international e-commerce sales continue to spike, more sellers are recognizing the massive potential of expanding their online business in additional marketplaces. The Amazon seller community continues to mature, and for many sellers expanding internationally may be a more profitable expenditure than adding another product or increasing marketing spend.

Behind only the United States, Germany, and United Kingdom, Amazon Japan serves as one of the companies largest marketplaces, with net sales almost doubling since 2016.

When it comes to selling on Amazon Japan, nobody knows it better than Rising Sun Commerce. Host Cam Yoder chats with John Cant of Rising Sun Commerce to discuss the pros and cons of expanding your business to Japan, best practices for finding success selling in Japan, and what NOT to do

This episode covers a handful of essential tips to consider when jumping into Amazon Japan (as well as any international marketplace). John, who has years of experience selling in Amazon Japan, shares his biggest tips and strategies for catering products, listings, and experiences for the Japan marketplace.

If you’ve ever considered going international with your Amazon business, or would consider Japan as a possible extension, this is a great starting point.

[You may also be interested in Follow The Data: Growth & Expansion Through Amazon International]

HIGHLIGHTS

Find out John’s story and learn Rising Sun Commerce’s history (0:00)

To kick things off, John explains his e-commerce experience and how Rising Sun Commerce began. With the U.S. Amazon marketplace doing much of the company’s heavy lifting, why pursue Amazon Japan?

One common mistake from sellers is to assume customers act similarly across marketplaces. How does buyer behavior in Japan vary from other countries? (3:22)

Customer behavior changes depending on where you’re selling, so selling isn’t a One Size Fits All approach for expanding internationally. John breaks down what distinctions exist with Japanese customers in comparison to American or European customers.

Where does Japan rank in priority for seller consideration? (5:09)

When considering expanding your brand internationally, selecting the ideal country to start selling in is often the first question. With Amazon continuing to expand internationally, John explains why Amazon Japan is such a promising opportunity.

A top-selling product in the United States doesn’t guarantee similar success abroad. Continuing the conversation on buyer behavior, what categories perform better or worse in Japan? (7:02)

While finding out if Amazon Japan is right for you, market and product research is a necessity. Get an expert’s perspective on what products tend to do well and which ones fizzle out in Japan.

What are the first steps a seller can take to start selling in Japan? (15:14)

You’ve done the research. Selling in Amazon seems like an opportunity worth pursuing. You’re ready to take the next steps. But where do you even start? John lays out the step-by-step gameplan for expanding to Amazon Japan.

These important questions and answers are only a fraction of the valuable insights from a proven expert. Be sure to tune into the entire show to find out if Amazon Japan is right for you!

As always, we greatly appreciate John’s time and expertise. If you have any questions for John, reach out to him directly at: jc@risingsuncommerce.co.uk Or visit his site to jump straight into Amazon Japan strategy.

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Follow The Data: How To Grow Your Amazon Business by Growing Your Team

Ashley Kinkead has incredible experience hiring a virtual (AND in-person) team to scale her Amazon business and eCommerce operations.

Loyal Follow The Data listeners may have noticed growth and scaling are a steady topic in 2021. While “solopreneurs” are undoubtedly a major part of the Amazon seller community, hiring others to help run your business is necessary for large-scale growth.

Often times, the entrepreneurial mindset comes with a penchant for independence. For beginner sellers with a brand or two on Amazon, this can be a perfect opportunity to harness that competitive drive for success to execute your visions.

However, the bandwidth required for mass scaling is just too large for one person to sustainably handle. Luckily, sellers can grow their team to assist with the growth of their business. But the process of building a team for your Amazon business is one most sellers aren’t quite familiar with.

Ashley and Cameron dive deep into the world of hiring to scale in this episode of Follow The Data.

HIGHLIGHTS:

When turning your solo business into a team, who’s the first person you should bring on?

So you want to grow your team? Where do you even start? As aspects of Amazon become more sophisticated, elements that go into running an online business become more specialized. Ashley walks us through her recommendations for laying the foundation for building your team and reveals her first hire.

When you should consider first hiring for your Amazon / eCommerce business?

While we often speak in generalities that cover most of the Amazon seller community, no two businesses operate the same.

Find out how to properly scale your team as you grow.

Doing too much too soon, or doing too little too late can doom your attempt at growth. The relationship between scaling your team and scaling your company can be a complex one. Ashley provides her insight based on her years of e-commerce experience.

What can you do to help your employees AND your business grow together – how to properly support and pour into your employees?

Leading a team is about more than just growing profits, it’s also about helping your team grow. In addition to the monetary compensation, a part of the value for employees is personal and professional development. As an employer, investing in your team members can be a mutually beneficial opportunity for your business and the individual success of your team.

With much of 2021 ahead of us, what strategy tips and advice does Ashley have for the remainder of 2021?

After a hectic 2020, the opportunity for success selling on Amazon has never been greater. Along the way, pick up helpful tips and tricks to accelerate your online business in the year ahead.

Need to get started before considering growing your team? Enroll in our FREE course to guide you through becoming an Amazon seller.

A huge thanks to Ashley for taking the time to share her experiences and expertise with us on the show. Be sure to check out Ashley’s Amazon-based Facebook group (among other connections) here.

How many members are on your team? What’s been your experience with bringing others into your online business? Drop a comment and be sure to let us know!

Get the latest Amazon news and updates sent straight to your inbox. Drop your email below!

Amazon Pakistan: Insights from Saqib Azhar

Saqib Azhar, leader of the largest amazon seller group, talks through his Amazon-focused growth strategies in 2021. and gives insight into how he built an enormous, highly engaged Amazon pakistan group on Facebook.

For the latest installment of Follow the Data, Saqib Azhar graciously shares his Amazon knowledge with host Cam Yoder. From starting your own business to training a country for taking on entrepreneurship, Azhar possesses one of the more influential voices in the Amazon seller community.

Azhar is the CEO and Co-Founder of Enablers and the leader of the world’s largest Facebook group for Amazon sellers.

At Enablers, Azhar’s mission is to combat unemployment in Pakistan by empowering and educating the youth to sell on Amazon. While most Amazon sellers seek to establish themselves, Azhar aims to lift a nation along with him.

With over a decade of e-commerce experience and a perspective unlike any other, Saqib has plenty of unrivaled knowledge to share. In other words, this is a must-listen for serious Amazon sellers.

Be sure to check out the show for advanced Amazon seller strategy from one of the world’s most knowledgable resources!

HIGHLIGHTS

Get familiar with Saqib Azhar and his unique experience as an Amazon seller and community leader. (0:00)

Enjoy the episode? Like and subscribe to our YouTube channel or wherever you listen to podcasts! Don’t miss out on the Amazon seller insights within our hundreds of episodes.

With years of experience in the Amazon space, how does Saqib plan on growing his business in 2021? (7:12)

As a long-time seller who manages one of the largest seller groups and teaches aspiring Amazon sellers, Saqib knows the ins and outs of Amazon in a way few others do. Don’t miss out on his valuable insights on how to take your Amazon business to the next level in 2021!

Saqib witnesses plenty of new sellers entering the marketplace. What common mistakes do beginner sellers make when starting out? (15:13)

Like many aspects of life, the beginning stages are an excellent opportunity for a learning experience. However, beginners on Amazon quite literally can’t afford to commit beginning blunders. Saqib shares common beginner mistakes, so you can accelerate the learning curve and avoid rookie mistakes.

On how he grew his community so rapidly. (25:49)

As e-commerce continues to grow, the ability to build a community around a product or a brand allows for explosive results. Further, Saqib breaks down how what has powered the growth of his company.

Before we say goodbye, Saqib offers sage advice for Amazon sellers. (31:29)

The entrepreneurial spirit and desire to be self-sufficient leads many to Amazon. But that same mentality can be their downfall on such a wide-ranging platform. To wrap up the conversation, Saqib leaves us with sound advice.

A special thanks to Saqib for stopping by to chat! Be sure to check out Saqib’s website for more details on their offering and mission to expand Amazon to Pakistan. Check out the eCommerce by Enablers Facebook group.

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Introducing Amazon Accelerate: A Free Virtual Conference for Sellers

Attention all Amazon sellers and those interested in starting their own online business!

Amazon is hosting Amazon Accelerate, a free-to-attend virtual summit taking place from September 1–3. Amazon boasts the conference as the “biggest-ever U.S. event dedicated to seller success.”

Accordingly, sellers can expect to discover insights, strategies, and techniques from experts to help their business thrive.

What is Amazon Accelerate?

The biggest name in e-commerce has set two unique agendas; one for current sellers, another for those just starting or interested in selling on Amazon. More than 60 sessions hosted by Amazon pros covering all aspects of the platform are currently scheduled throughout the three-day event.

Among scheduled events, conversations with successful sellers and educational walkthroughs stick out as great resources. Especially for FBA beginners, the summit provides a tremendous learning experience.

“Amazon is deeply invested in empowering small businesses, and this is an important time for us to come together and learn from each other as we navigate new economic realities,” said Jeff Wilke, CEO worldwide consumer at Amazon.

Third-party sellers make up 50% of all sales on Amazon, and it appears the company realizes the health of its small businesses is a catalyst for their success.

“It’s our good fortune at Amazon to partner with a large, vibrant community of sellers,” Wilke said. “Accelerate will help small businesses find new ways to grow and expand while also creating new connections.”

Are there any presenters?

Namely, Wilke is one of four featured Amazon Accelerate speakers and will kick off the event with a fireside chat. In addition to Wilke, fellow speakers include Dharmesh Mehta, Amazon’s vice president of worldwide customer trust and partner support, Devesh Mishra, VP of Worldwide Supply Chain, and Amazon fashion group leader Christine Beauchamp.

As a result, sellers can expect content centered around the latest in online selling tools, programs, and services. Also, prospective sellers anticipate timely information about how to adapt and prepare for a successful holiday season, along with a Build Your Business Toolkit.

Don’t miss out on the Amazon Accelerate summit! Sign up and confirm your virtual seat here to be a part of the seller spectacle. You can create your schedule ahead of time with their Agenda Builder once signed up.

If you’re unable to join the action live, don’t fret! All keynotes and breakout sessions will be available on-demand for registered attendees the day after they air through September 30th. At that point, the materials can be found within Seller University.

For additional resources on how to get your Amazon business off the ground or take your existing one to the stratosphere, subscribe to our YouTube channel, where we have content for every step of your Amazon journey!

We’ll cover the event and provide updates on important takeaways. Come back next week as we’ll be summarizing and breaking down all the big happenings from the seller summit!

Amazon Seller News: Business Info To Be Displayed

In this round of Amazon news and updates, the hot topic of seller privacy comes into play.

Recently, Amazon announced that business name and address will be displayed on the public-facing seller profile page beginning September 1, 2020.

Amazon states the change has been made to “help customers learn more about the businesses of a seller and the products that they are selling. We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.”

The change is the latest in a series of Amazon news and updates to increase accountability and deter the sales of counterfeit or unsafe goods on their platform.

Chiefly, this is significant for third-party sellers as many don’t operate from a traditional office location. Seller Central requires an address when registering for an account, and it’s common for third-party sellers to post their home address.

All sellers, but especially third-party sellers, should take a few minutes to make sure their account is set up to their liking for this impending change.

How will my information appear?

While this change is new for the US Amazon marketplace, it’s consistent with practices for international markets such as Europe, Japan, and Mexico.

An example of how the Business Name and Address appear to customers within a Seller Profile.

The address will be displayed to all shoppers, but customers have to do some digging to find it. As a result, your business name and address will only be displayed on your Seller Profile page. By and large, this page generates sparse traffic.

To find this page, a customer would have to click on the seller name in the Buy Box or under the Additional Sellers if an item has more than one seller available.

Customers can view Seller Profiles by selecting the company name in the Buy Box.

Can I keep my information private?

If you sell from home but don’t want your home address listed, options exist. For example, registering for a PO Box. Additionally, setting up an alternative such as a UPS Mailbox to maintain personal privacy.

Customers remain advised to use Buyer-Seller Messaging to communicate electronically, so an influx of mail to your business address is unlikely. Still, it would only make sense for sellers to establish a line of separation in public and private information.

Lastly, Amazon recommends taking the following steps to ensure your information is current and what you want publicly displayed:

1. First, login to your Amazon seller account.

2. In the Settings menu at the top right corner of Seller Central, click Account Info to view the Seller Account Information page.

3. In the Business Information section, click the links for the information that you want to view.

4. To change your business name, click Display Name and to change the address, click Business Address. Enter the new information or edit the current information.

5. Once completed, click Submit to save.

Be sure to stay posted on the latest Amazon seller news and updates!