How to Sell on Amazon in 8 Simple Steps: A Complete Guide

If you’re reading this, chances are you’re among the hundreds of millions who have made an Amazon purchase. But have you ever wondered about the other side and thought about how to sell on Amazon? In this step-by-step guide, we’ll tackle the basics of becoming an Amazon seller, answering questions and providing helpful tips outlining the fruitful opportunity of selling on Amazon.

Whether you want to start a profitable side hustle or you’re ready to become your own boss, many choose the massively lucrative opportunity to sell on Amazon. But despite what some online marketers would have you believe, it isn’t just a magical money-making scheme.

While the tech giant has transformed into a dynamic global platform, opening doors for countless sellers to showcase their products to an ever-expanding audience, the marketplace and its hundreds of millions of daily customers do not ensure success.

Success takes an adequate budget, hard work, a lot of research, and plenty of dedication. In actuality, many people who start their Amazon journey quit before they ever have a chance to succeed.

But with hard work, business savvy, a vision, you can maximize your potential to start, build, and scale a successful online business. In this guide, we’ll learn how to sell on Amazon step-by-step. Let’s dive into how you can start your Amazon journey on the right foot on the path to entrepreneurial success.

Is Selling On Amazon Worth It?

The question that often lingers in the minds of aspiring online entrepreneurs is, “Is selling on Amazon worth it?” It’s a valid inquiry given the potential rewards and challenges of establishing a presence on the world’s largest e-commerce platform. To make an informed decision, one must consider various factors such as the market’s competitiveness, the time and effort required, and the potential financial returns.

Let’s delve into this question and explore the key aspects that can help you understand the appeal of selling on Amazon and use that to determine whether the journey of selling products on Amazon is truly worthwhile for you.

Amazon’s retail e-commerce dominance

In our increasingly digital world, e-commerce has opened up the global marketplace like never before. Unlike opening a brick-and-mortar shop in your local shopping center, an e-commerce business becomes open 24/7/365 all over the globe. While e-commerce’s origin dates back as early as 1982, it wasn’t until the mid-to-late ’90s that online retail began to make waves with the public.

Amazon and eBay launched online marketplaces in 1995, and how we shop has never been the same. Gradually, more and more consumers recognized the ease and expansive reach of e-commerce, and before long, buying items online became commonplace and the preferred method of shopping for many.

Over the decades, e-commerce has steadily grown in volume. In 2023, 20.8% ($6.31 trillion) of all retail purchases are expected to occur online. And that piece of the retail pie is expected to grow larger for the foreseeable future as millennials and Gen Z become a larger segment of the buying population.

Those numbers speak to the strength of e-commerce, but why Amazon? Well, Amazon doesn’t just lead the pack among online marketplaces; it dominates. As of August 2023, Amazon boasts nearly 50% of the e-commerce market in the United States. Amazon’s primary competitors, eBay (6.6%), Apple (3.9%), and Walmart (3.7%), could join forces and still not come close to overtaking Amazon’s top spot in e-commerce.

A Massive, Loyal Customer Base

“Meet your customers where they are.”

The best businesses go where their customers are, not the other way around. And based on the numbers, when people go to shop online, they overwhelmingly go to Amazon. In 2022, Amazon reported 168.5 million U.S. Prime subscribers. Analysts project that number to grow to 180 million by the end of 2024.

These customers are heavily incentivized and invested on purchasing on the Amazon marketplace. This enormous audience has their payment already plugged into their account and they’re ready to buy items with just a few clicks. If Amazon were a supermarket, it would be crowded with a sea of customers with their cards out ready to pay. For business owners, an audience of this size with buying intent presents opportunities that are almost unfathomable outside of Amazon.

If you want to set up a shop in digital real estate, the choice is clear: Amazon is the place to be for online businesses.

A Built-In Service Tailor Made for Entrepreneurs

In addition to its e-commerce popularity, Amazon makes it easy for online business owners through its Fulfillment by Amazon (FBA) service. Amazon describes the FBA program and its benefits below:

Fulfillment by Amazon (FBA) is a service that allows you to outsource order fulfillment to Amazon. Sign up for Amazon FBA to send products to Amazon’s global network of fulfillment centers and offer customers free, two-day shipping through Prime. When a customer makes a purchase, Amazon fulfillment specialists can pick, pack, and ship the order. We can also provide customer service and process returns for those orders.

To sum it up, Amazon allows you to outsource difficult, expensive, time-consuming aspects of running a business for a fee. The service streamlines the behind-the-scenes work to simplify the work, while eliminating much of the risk and inconveniences you’d face if you chose to sell products on Shopify, eBay, or in a brick-and-mortar environment.

Simply put, Amazon makes it as easy as possible for shoppers to shop and sellers to sell, creating the ideal marketplace for both parties.

8 Easy Steps To Start Selling On Amazon

The good news is that getting started is not as complex as it might seem. In fact, we’ve broken it down into eight easy-to-follow steps that will take you from having an idea to becoming a full-fledged Amazon seller. So, if you’re ready to turn your entrepreneurial dreams into reality, let’s dive right into the eight simple steps to kickstart your journey and become an Amazon seller.

1. Find a Product to Sell on Amazon

Now that you’ve decided to sell on Amazon, your first step is determining what you want to sell. The research you conduct at this initial stage is one of the most important tasks in this entire process. The data you gather and the product choices you make from that data will determine the success or failure of your entire project.

Finding promising opportunities depends on more than imitating the success of a popular product or competing against products with mediocre Amazon product pages. You’ll need to thoroughly research the products, competition, keywords, and market trends before deciding.

Before formulating ideas, be aware of the various selling methods on Amazon. Consider your situation and resources when deciding which selling method makes the most sense for you.

Methods of Selling

  • Retail arbitrage is generally a great starting point for an Amazon newbie. Otherwise known as RA, retail arbitrage is when you visit retail stores such as Walmart or Target, buy discounted products, and then resell them on Amazon at a higher price. What’s great about this technique is you can get your feet wet selling on Amazon without a huge investment upfront. Online arbitrage is the same idea, only that sellers buy discounted products online and resell them on Amazon.
  • Private label is perhaps the most scalable model for selling on Amazon. With private label, you find a generic product and a manufacturer who can make the product in bulk at a cheap price. Then you tweak the product, add your logo and business information, and sell it under your own brand.
  • Wholesale means you buy products directly from a major brand (such as Nike, L’Oréal, or Fisher-Price) at wholesale price and sell them on Amazon. The difference between this and private label is that with wholesale, you’re buying products directly from an already established brand and then selling them under their brand name with their approval.

This guide specifically deals with private label, since it’s the most scalable, while still being a viable option for a newer seller. Your first step to getting started with private label is to start brainstorming product ideas. The possibilities are endless, but you can’t pick a product randomly and expect to make money. The best method for finding the best product ideas is to use data. Doing so will help you identify products with existing demand, which results in high sales potential for you. To gather this data, your best option is to use product-finding software with market analysis capabilities.

Our favorite Amazon product research tool is Product Discovery. This tool provides you with a list of product ideas that match your budget and sales goals. With a few simple filters, you can easily locate product markets where you can compete as a new seller.

If this is your first product, your market criteria should look something like this:

  • Decent revenue: We suggest a range of $10,000-$25,000
  • Low reviews: We suggest a maximum of 250 reviews
  • Search volume: We suggest a minimum of 5,000 searches
  • Sales to review ratio: We suggest a minimum of 3 (This means the average monthly sales are at least 3x the number of average reviews. Reviews are the toughest barrier to entry in a market, so you want to make sure you have plenty of sales opportunities to gather reviews and compete with existing sellers.)

These criteria are just a starting point, and you should customize them to your own goals. The more personalized your inputs, the better your results will be!

After gathering a list of products you’re interested in, you’ll need to validate your ideas. Again, you must use accurate data to ensure you’re choosing a product that sets you up for success. Market Intelligence integrates with Product Discovery, so you can dive right into the validation stage. This process helps you avoid oversaturated markets or markets where your sales potential is low. When you plug your ideas into Market Intelligence, you should analyze the following:

  • Barrier to entry: How easy will it be to enter a market and compete with the existing brands? If there are already many established, successful brands with high sales and many customer reviews, your chance of success will be low. The ideal market for new sellers features low competition and high demand.
  • Revenue and profit potential: How much can you make with this product? The ultimate measure of how well a business performs is profit, and each business will have different goals. In Market Intelligence, you’ll see how much each existing product makes per month, which will help you determine how much you can expect to make once the product is up and running. Remember to look at market averages, not just a few outliers, so you can accurately predict revenue. And don’t forget: you will encounter costs such as manufacturing, shipping, and Amazon fees. (We added a cost calculator to help with this).
  • Monthly sales: How many units are sold each month? To understand how many products you need to order from the manufacturer (which is typically in China and leads to long shipping times), it’s important to know how much demand for this product currently exists on Amazon. Look at how many units are sold each month for products on the first few pages for the product’s main keywords, keeping in mind that you’ll likely need to order at least 2 months’ worth upfront.
  • Market trends: How does this product sell throughout the year? Certain markets are seasonal and see spikes in sales during certain times of the year related to holidays or seasonal changes. You’ll need to anticipate these trends for inventory management reasons, and if this seasonality doesn’t appeal to you, it would be best to avoid products that depend on demand at certain times of the year.

The Amazon marketplace can be overwhelming, especially to newer sellers, but by using software like this to gather data and help find strong product ideas, you exponentially increase your chances of success and steer clear of common missteps or rookie mistakes. Also, by conducting research with data for Amazon, you can eliminate the guesswork and run your business with confidence.

*Note: Before selecting a product, ensure you can source it for a price that allows for a healthy margin. Use a site like Alibaba.com to get an initial idea of how much you will have to spend per unit, and don’t forget to account for shipping.

If you’re ready to find the ideal product for your Amazon business, sign up for a free trial. You can find 25 product ideas and validate 5 of them for free! Have questions about getting started on Amazon? Contact our team 24/7 at service@viral-launch.com.

2. Open an Amazon Account

Once you’ve chosen a product to sell, make it official and open a Seller Central account, which will be the hub of your online business. This portal is where you’ll add product listings, manage inventory, view reports, and more. You can open this on desktop or on the official Amazon Seller app.

You’ll start by signing up with a valid email address and then be prompted to add the following information. Make sure you have all the info you need on hand to make the process a little smoother:

  • Business name and address
  • Telephone number
  • Credit card/bank information
  • Tax information (If you have an LLC, add your EIN. If not, you can use your SSN)

When you start making sales, Amazon will deposit payments directly into your bank account every two weeks. After clicking Next, you’ll enter your billing information. During the signup, you‘ll also choose which account type to sign up for. You have two options regarding how selling on Amazon works:

  • Individual: This account type gives you access to 20 product categories and restricts you to a maximum of 40 items sold monthly. You’ll be charged a fee of $1 per item sold, although there is no monthly subscription fee.
  • Professional: With this option, you’ll have access to 30 product categories and are eligible, upon approval from Amazon, to sell in the additional restricted categories. This account costs $39.99 per month.

If you’re just looking to sell off some old books, you’ll probably want an Individual account. If you plan to flip items through Retail Arbitrage, you must decide how ambitious you want to be. A Professional account will be best if you plan to sell more than 40 products monthly. As a brand-new seller, there’s no need to pay $39.99 a month until you’re actually selling your product. Just before your inventory arrives at the warehouse, you can easily switch over to the Professional plan.

3. Choose Your Fulfillment Method

The next step is to choose the method of fulfillment for your products. Fulfillment refers to the responsibilities of storing, picking, packing, and shipping products to customers. The two options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM):

  • FBA: This method can be best defined using Amazon’s terms: “You sell it. We ship it.” Using the FBA model, you send your products to be stored in an Amazon fulfillment center. Then, Amazon will pick, pack, and ship your products when a customers order. Amazon also takes care of customer service issues, such as returns. It’s an easy-to-use, hands-off model, but it’s important to know that additional fees are involved.
  • FBM: Using this method, you list your products on Amazon and handle all aspects of storage and order fulfillment. You are also responsible for any late, missing, or damaged packages.

The infographic below outlines the pros and cons of each selling method. For a more in-depth comparison, check out our blog article, FBA vs. FBM: A Full Comparison for Amazon Sellers.

4. Create Your Amazon Listing

In this step, you’ll log into Amazon Seller Central and create your product listing, the page where a shopper will learn about and purchase your product. A product listing is your opportunity to show consumers what your product is, what it does, and why they should buy it. It’s important to be as accurate as possible when describing your product. Include all the necessary information, including ingredients, materials, and dimensions.

What this looks like on Amazon:

To have your product listed on Amazon, you’ll need to be assigned a specific product number from Amazon, known as a Fulfillment Network Stock Keeping Unit (FNSKU). However, to acquire one, you’ll first need to get a universal product code (UPC), which is a bar code. UPCs are created by the standards organization, GS1 US, and you can obtain your product’s UPC from their website. To get your FNSKU process started, you’ll need to obtain a UPC, which can take some time. Then once you’ve received it, you can create your product listing on Amazon.

The most crucial element in a listing is the keywords, and the effectiveness of your listing depends on your deployment of them. You could write some great copy for your listing, but if you haven’t included the keywords people are using to search for your type of product, your listing won’t be found. In a later step, you’ll ensure your listing is optimized with top keywords to earn strong organic search results and draw traffic. For now, let’s get acquainted with the bare essentials of creating a listing.

A product listing consists of the following elements:

  • Title: The title is the most important element in your listing since it’s what Amazon focuses on the most regarding keyword ranking. In addition to your main photo, the title is what shoppers will see first In a search results list. Keep in mind that a title should give an accurate overview of what your product is and does. For some products, this will mean including dimensions or quantity counts. It’s also crucial that you include the most important keywords here.
  • Bullet points: In Amazon, these bullet points are known as product features. This is where you can elaborate on and highlight important aspects of your product. This is also where you’ll want to include any important keywords you didn’t fit into your title.
  • Product description: Your product description is where you can write in greater detail about your product and expand on what you covered in the bullet point section. Although brevity and keyword placement are key in the title and bullet points, the product description is where you can establish brand voice.
  • Backend keywords: This section doesn’t appear on your live listing, so your customers won’t see it. This is where you should input any related keywords you couldn’t fit in the main parts of your listing. You can include foreign-language keywords here along with misspelled words to gain the most visibility.
  • Photography: Each listing can have a maximum of nine product photos. The first and most important image in your photo set is called the hero image. This is the main image shoppers see when looking at your product in search results or your listing page. In addition to your hero image, you can add images to show your product in use, known as lifestyle photos. Remember, e-commerce product photography is crucial, as customers can’t feel or see your product in person.

5. Find a Manufacturer

Let’s say you’ve decided to sell private-label products as an FBA seller. Where do you get your inventory? The goal of this step is to answer that question. It’s time to research the potential manufacturers and decide on the best one for your business.

Among the most popular sourcing options for private-label manufacturers is Alibaba. Alibaba is a great place to begin your search for an overseas manufacturer who can supply bulk orders of your product, and is the most popular choice for Amazon sellers when it comes to sourcing products.

When making this choice, make sure you do your research and choose a legitimate company to work with. Alibaba provides its own quality assurance metrics, such as its Verified Supplier and Gold Supplier memberships. These designations are certified by third-party groups outside of Alibaba and confirm the business’s legitimacy. When looking at a supplier’s product page, you can view information that includes their response rate and the number of transactions they’ve had in the last six months.

We recommend creating a list of 10 or more suppliers and contacting each of them. Alibaba offers a messaging system for contacting a manufacturer; just click the Contact Supplier button on the product page.

In assessing each one, you’ll be looking for several different characteristics. You’ll want to avoid any language barriers and find someone who will be easy to understand. Pay attention to how quickly a supplier responds to messages. Also, they should provide satisfactory answers to your questions and ask thoughtful questions of their own regarding size, color, and other specifications. It will also be preferable to find an experienced supplier familiar with Amazon’s requirements and seller needs. You’ll also want to know how flexible they’ll be if you need to make changes after placing an order.

Pricing is also a vital point since you’ll want to source a quality product that meets your budget. Once you have prices from each supplier, go to Viral Launch’s FBA calculator to ensure you can make a profit. To estimate your potential profit, you’ll need to know the cost of goods sold, the shipping costs to Amazon, and the selling price of your product on Amazon.

After communicating with each supplier, narrow down your list to two or three and request product samples from each of them. Also, buy some competitor products from Amazon and compare them. It may seem unnecessary, but you’d be surprised at the details you may notice when judiciously reviewing a product. After reviewing everything, you can decide on which supplier to work with.

For more in-depth information about finding a manufacturer, listen to this episode from Viral Launch’s podcast, Follow the Data.

6. Order and Ship Your Product

In the last step, you’ve decided on the best supplier for your product, so now you can place your first full order. We recommend that you order enough product for at least a two-month run of inventory.

Since you’ll be ordering from an overseas supplier, you’ll have a few different payment options.

  • Bank wire (or telegraphic transfer): This method is the riskiest since you pay directly to the supplier’s bank account before receiving your order. Of the other methods, this requires the least amount of fees. Manufacturers usually prefer these kinds of payments, but we recommend using a different option, especially when forming a new supplier relationship.
  • Credit card/PayPal: This is a more reliable and secure payment method, but it comes with additional fees. Because of the security involved and the ability to cancel a payment, many who sell on Amazon prefer this method. However, due to fees, some manufacturers will not accept these for large orders.
  • Escrow service: Alibaba provides this payment option, essentially a combination of the previous two. Your payment is sent to the supplier, but it’s held by Alibaba until you confirm the receipt of your product. This is a great middle-ground; try to find a manufacturer willing to accept Alibaba pay or similar, which protects you and them.

Before paying, you’ll need to plan where your goods will be shipped depending on your selling plan. You’ll also need to provide the supplier with box labels, pallet labels, and FNSKUs.

If you choose FBA, the destination will be one of Amazon’s fulfillment centers. Additionally, you’ll need to notify Amazon that your order is coming by creating an inbound shipment in Seller Central. If you choose FBM, your manufacturer will send your product directly to you or to your desired warehouse. You can work with your manufacturer and a freight forwarder to handle shipping logistics.

Lastly, you’ll want to consider an inspection. You can have a third-party inspection company check over your inventory to make sure it’s up to your standards, either in the country of origin or in the United States. Alibaba has an inspection directory to help you find an affordable provider in the origin country. We recommend an inspection on your first order, with inspections every few orders after that to ensure the highest quality.

7. Optimize Your Listing

In this step, we return to the product listing from Step 4 to do some search engine optimization (SEO). The goal with a listing optimization is to ensure the listing will reach the greatest number of consumers seeking your product. As discussed earlier, using the most relevant keywords will be crucial to creating a listing that earns a high search ranking and draws traffic.

You may have already started gathering the important keywords from the earlier product research step, but if you haven’t, entering your product in Keyword Research will give you a list of the top keywords to include. You’ll want to write a title that artfully incorporates the top keywords without confusing the customer. The following is an example of a well-optimized title for a first aid kit:

First Aid Kit Emergency Preparedness Medical Supplies for Home, Office, School, Car, and Travel – 150-Piece Small Basic Kit with Full Range of Medical Supplies for Treating Common Injuries

It includes vital keywords associated with the product from Keyword Research and lets consumers know exactly what they’d receive upon purchase.

Our Listing Builder tool provides an efficient and simplified way to create a listing, helping you build each element. Enter your title, features/bullet points, product description, and backend keywords, and you’ll generate an optimization score, telling you how effective your listing is. If it needs some work, the score will tell you. You can experiment with your listing by adding keywords and moving them into different sections from the displayed list, and watching the score fluctuate to figure out what works and what doesn’t.

If this sounds too time-consuming or not up your alley, consider LaunchGPT, our AI-powered tool that creates your product listing copy for you! Using Amazon keyword data from our comprehensive set of tools, LaunchGPT takes the basics of your product and strategically generates copy for each segment of your customer-facing listing. It’s like ChatGPT but tailored specifically to the needs of Amazon sellers! Simply provide some basic info about your product, and within minutes, a ready-made product listing is created for you.

When you have a well-optimized listing, copy it into your Amazon seller account and get one step closer to starting an Amazon business. Be sure to check out our in-depth guide on how to optimize your product listing for more!

8. Start Driving Sales

Your business as an Amazon seller officially begins now. Once you have your product listing completed and products ready to ship, it’s time to go live and sell on Amazon.

However, there’s much more to it than just throwing up a product listing and expecting sales to start rolling in. To set yourself up for success, you’ll want to increase your visibility. We recommend a couple of different tactics:

  • Running a pay-per-click (PPC) campaign.
  • Offering a product giveaway, or what we call a product launch.

PPC Campaigns

PPC campaigns are essentially the “sponsored content” advertisements you’ve probably seen when browsing products on Amazon. In these campaigns, you bid for your advertisement to appear in sponsored ads for a keyword related to your product. When a consumer searches for that keyword, your ad appears and you pay a small amount of money to Amazon for each click your ad receives. This helps generate visibility initially and gets your product in front of more people than you would otherwise.

Product Launches

Another way to get your product more visibility is through product launches. These will help kickstart your listing through deeply discounted sales. This helps Amazon’s algorithm understand your product as important for the keywords in your listing, and the goal is to increase your product’s rank in search. The higher a product ranks on Amazon, the greater your sales opportunity. Most shoppers don’t make it past the first page when browsing, so page-one positions for major keywords are essential.

Your Amazon search results ranking should rise with a launch, providing exposure to consumers and the chance to drive significant sales. Sales and rank both influence each other. As your sales increase, your organic ranking will increase. As a result, this exponentially helps visibility to drive sales and cause your rank to continue to rise.

Want to learn what not to do when launching? Check out our 9 Common Launch Mistakes to Avoid.

Amazon Seller FAQs

If you’re considering entering the world of Amazon selling, you likely have numerous questions about how to get started, what to sell, how to optimize your listings, and much more. In this section, we’ll address some of the frequently asked questions that arise when embarking on your journey as an Amazon seller, providing you with valuable insights and guidance to help you hit the ground running on the platform.

Do I need a business license to sell on Amazon?

No, you do not need to acquire a business license to sell on Amazon.

However, we recommend enrolling in Amazon Brand Registry to enjoy a bevy of benefits for your Amazon business. Enrollment in Brand Registry requires an actively registered or pending trademark for your brand. The Brand Registry program unlocks Enhanced Brand Content, protects your brand from imitators, and a host of other helpful benefits that enhance your Amazon offerings.

But a business license is not among Amazon seller requirements.

Is selling on Amazon free?

Although you do not need to pay anything for a Seller Central account, selling on Amazon isn’t free. Amazon offers a Professional selling plan and an Individual selling plan to sell on its platform. As previously mentioned, the Professional account costs $39.99 per month with no per-item fee and the Individual account doesn’t have an upfront fee but incurs a $0.99 charge for each item sold.

Of course, it does cost to sell on Amazon since it requires money to purchase inventory if you source your products and Amazon seller fees via its FBA program and a per-item referral fee exist. Consider these Amazon selling fees as an investment into your own business.

What is dropshipping?

Drop shipping is a business model where you don’t have to keep any inventory. You simply act as the middleman between your customers and the supplier who stocks the product. This selling method is how to sell on Amazon without inventory on hand.

Whenever you receive an order from a customer, you place the same order with your supplier, and they will ship it directly to your customer. If this sounds appealing to you, please check out our deep dive into how to dropship on Amazon.

How to find products that are in demand on Amazon?

Viral Launch’s Product Discovery tool! Product Discovery has helped hopeful Amazon sellers uncover untapped product markets to reverse engineer top items to sell on Amazon for years. Built on real-time and historical data by tracking Amazon’s full catalog, Product Discovery lets you customize your search by crucial metrics like search volume and sales that can play a vital role in finding in-demand products.

Once you think you’ve unearthed a gem of a winning product idea, validate it with extra data from Market Intelligence to earn the data-informed advantage and proceed with confidence.

What is the average monthly income for Amazon FBA?

Results vary, but according to one poll, nearly half of Amazon third-party sellers make between $1,000 and $25,000 per month. Needless to say, this number relies on pricing, sales, and competition. With no guaranteed sales and no upper limit, there’s a substantial gap in potential monthly income.

Start Selling On Amazon Today

If you’re ready to take the plunge and start selling on Amazon, there’s no time like the present to get started! With its vast customer base, unparalleled infrastructure, and a myriad of resources at your disposal, Amazon offers an incredible platform for aspiring and seasoned entrepreneurs. With determination, a clear plan, and reliable, accurate data on your side, you can turn your business aspirations into a thriving reality.

The reliable and accurate data? That’s where we come in. The Viral Launch software suite boasts solutions for Amazon sellers at all stages. From finding prospective products to sell to creating your product listing to managing your buy box strategy and advertising efforts, Viral Launch gives you the competitive edge with trustworthy data based on years of incessantly tracking the Amazon market.

Start your 14-day free trial to the Viral Launch software suite today to start your Amazon journey with tools trusted by thousands of Amazon sellers. With premium tools and walkthroughs to help you utilize the tools to the best of your ability, our software is tailor-made to help Amazon sellers confidently conquer every step of the selling process.

Starting your Amazon selling journey today begins with just a few simple steps. Each phase brings you closer to your goals, from product selection and account setup to optimizing your listings and engaging with customers. So, don’t wait any longer. The world of e-commerce awaits, and there’s no better time to start than now.

Amazon Email Marketing: 3 Strategies To Boost Sales and Grow Your Brand

Amazon is the world’s top retailer, with its ecommerce sales expected to reach $746.22 billion in 2023. So selling on Amazon can be a lucrative venture for many sellers.

Email marketing is a good way to reach your Amazon customers and promote your products. In fact, the Litmus State of Email Report shares that email marketing is the most effective marketing channel to grow your sales and revenue.

That said, Amazon has strict rules on how sellers should communicate with customers. For example, you can only send permitted Amazon seller messages to shoppers who reach out with purchase-related queries. Emails like discount offers, order confirmations, and thank you notes are prohibited.

As a result, you need to explore other options to engage customers better and build your ecommerce business. We’ll look at three ways to do so to help you boost customer engagement and sales without breaking Amazon rules.

1. Build Your Own Email List

Building an email list directly on the Amazon platform may cause the ecommerce retailer to suspend your store permanently. That means you can only communicate with buyers in the Amazon Buyer-Seller messenger. 

Although you can send promotional emails using the Tailored Audiences tool, you can only do so from the Amazon domain. And you still won’t own your customers’ email addresses.

That’s why you need a proactive strategy to acquire customers’ emails outside of Amazon’s platform, where you can communicate with repeat customers and market your products without breaking Amazon’s rules.

With that in mind, let’s look at some ways to build an email list outside of Amazon:

Add Popup and Sign-Up Forms to Your Homepage

Popup and sign-up forms help you grow an email list of permission-based, engaged subscribers. As a result, these forms can be excellent tools to grow your list through your ecommerce website

You can use an email marketing service like Sender to create beautiful popups and sign-up forms to boost your chances of grabbing visitors’ attention and getting them to sign up for your email list. 

Create Squeeze Pages

A squeeze page is a special landing page designed to capture email addresses from visitors by restricting access to specific content, which the user can access after giving their contact information.

Squeeze pages are usually short, but they almost always include the following:

  • A headline that clearly shows the benefit you’re offering;
  • Supporting text that gives the website visitor enough information to make a decision;
  • A signup form embedded on the page with one or two fields that allow users to opt in without leaving the page.  

Here’s an example from Marie Forleo, an influential entrepreneur and motivational speaker:

The squeeze page is effective because of the following:

  • A headline with an offer that’s hard to ignore — Learn How to Get Anything You Want;
  • Clear call-to-action (CTA) encouraging users to act immediately;
  • Assurance that users can unsubscribe anytime.

Use Social Media Marketing to Generate Email Signups

Your social media fans typically follow you because they enjoy your content. That’s why promoting your email list on social media platforms is an excellent way to grow customer engagement.

One of the most effective ways to achieve that is to use the bio section since it’s what people see first when they land on your social media profile. Moreover, you can use that section to talk more about your business, so users can understand the advantages of joining your email list. 

Here’s an example from OmieLife:

The brand offers a 10% discount on the first order to entice followers to subscribe to its email list.

2. Offer Customers Valuable Content Consistently

Offering valuable content to your recipients consistently will help you build customer loyalty. A 2023 Semrush report shows that 44% of brands succeeded in their marketing efforts by improving the value and quality of their content.

When done well, sharing valuable content with prospects can help guide them through the customer journey and increase sales.

Some examples of how you can share high-quality content with your Amazon customers include:

  • Creating video tutorials to demonstrate how your products work;
  • Adding quality product images to your emails;
  • Sending regular Amazon emails that address customers’ concerns.

With that in mind, let’s look at some effective marketing emails you can send to customers to engage them and increase sales and revenue:

Welcome Emails

Welcome emails are the first messages you send recipients after they purchase something from your ecommerce store or join your email list. According to Invesp, 74% of consumers expect a welcome email after joining your subscriber list.

Welcome emails establish your relationship with new customers. Therefore, you can use these emails to tell your brand’s story and highlight what makes your business unique to boost customer engagement.

Here’s an example from Spotify:

Review Request Emails

A review request email is sent to consumers for feedback on your products or services and customer interactions. According to a 2023 BrightLocal Consumer Survey, 34% of customers said they’d leave a review if you requested them to do so through email. 

As a result, an Amazon feedback request email will help you collect crucial findings about your products from customers. That way, you can improve your Amazon email campaigns and offer shoppers better experiences.

Here’s a brilliant review request email from J.Crew:

Anniversary Emails

Anniversary emails are automated messages you send to recipients to celebrate the day they purchased their first product from your ecommerce website. These emails encourage high-spend customers to buy more, increasing your sales and customer retention.

Anniversary emails typically have personalized offers, such as discounts and coupons, to increase open and click-through rates.

Here’s an excellent example from Busuu:

Product Update Emails

If you’ve taken the time to implement a new feature into your product, don’t be shy about letting subscribers know about it. Only make sure to frame these emails as up-to-date and ready to address your customers’ biggest challenges.

Doing so will help you improve customer satisfaction, user engagement, and even revenue. 

Here’s a brilliant product update example from Worksuite:

Promotional Emails

Promotional emails are messages that offer incentives to customers to encourage them to make a purchase so you can drive sales and revenue. Most often, the emails have a limited time, so customers feel the need to act fast.

You can create promotional emails for:

  • Seasonal or holiday sales;
  • New arrivals;
  • Customer-exclusive deals;
  • Contests and giveaways.

Here’s an example from Barnes & Noble:

3. Use Social Proof To Build Credibility and Trust

In today’s digital world, credibility and trust are key elements for a business to succeed. And using social proof in your Amazon email marketing campaigns is an excellent way to achieve that.

The report from BrightLocal shows that 81% of shoppers are likely or highly likely to give a positive review if they feel your brand went above and beyond to offer them an exceptional experience. So give your Amazon customers what they want.

For instance, you can use interviews and surveys to determine specific issues consumers face when using or purchasing your products on Amazon. Then, use your emails to show them how to solve the problems. 

As a result, you’ll get positive testimonials and reviews to attract potential customers and establish your brand as credible and trustworthy.

Best Tools To Build Your Amazon Email Marketing Strategy

An email marketing tool will help you build your subscriber list and create email drip campaigns that offer personalized and valuable content to customers. 

Let’s look at some of the best email marketing platforms that can help you engage customers:

1. Sender

Sender is an affordable and powerful email and SMS automation tool that empowers you to engage with your customers and grow your brand and revenue.

The platform lets you easily create and send stunning emails, which you can pick from its library of premade templates or design your own in minutes with a drag-and-drop builder. You can also create beautiful popups and forms to generate leads and convert them to customers.

On top of that, you can build high-converting automated workflows with custom triggers to deliver targeted, personalized, and perfectly-timed emails to your subscriber list. That way, you’re able to help prospects become customers faster.

Key Features:

  • Email and SMS marketing automation;
  • High-converting popups and sign-up forms;
  • Drag-and-drop design builder and free library of prebuilt templates;
  • Smart segmentation and personalization;
  • Real-time reporting and analytics to track your Amazon email campaign performance.

Pricing: Free Forever plan. Premium plans start at $8 per month for up to 2,500 subscribers.

2. HubSpot

HubSpot is a marketing platform that offers free email marketing capabilities with advanced functionalities designed to help Amazon sellers grow their sales. The marketing software provides customer relationship management (CRM), sales tools, automation workflows, a website builder, and an operations hub.

You can use data from their advanced CRM system to deliver personalized user experiences. That means you’re able to design customized email campaigns for each customer based on their needs and preferences. 

HubSpot also includes features like contact forms, popups, live chat, and other tools to build your subscriber list.

Key Features:

  • Sync your customer data with HubSpot CRM;
  • Email personalization and segmentation;
  • A/B testing and analytics to optimize your Amazon email marketing campaigns.

Pricing: Free plan. Premium plans start at $20 per month for up to 1,000 marketing contacts.

3. Klaviyo

Klaviyo is an email marketing service provider that allows Amazon sellers to create effective sign-up forms and popups for lead generation. 

The tool also offers attractive templates that work with dynamic blocks. As a result, you can modify the template and choose what customers see based on their data. 

In addition, Klaviyo lets you segment your customers and analyze data to help you focus on personalization, automate various emails, and boost your ROI.

Key Features

  • Email marketing automation;
  • Predictive analysis;
  • Personalization and advanced segmentation;
  • Performance and reporting metrics for your Amazon email campaigns.

Pricing: Free plan. Premium plans start at $20 per month for up to 500 contacts.

4. Mailchimp

Mailchimp is a platform that offers email marketing for Amazon sellers. It helps them set up automation workflows that trigger messages based on customer behavior. As a result, Amazon sellers are able to drive more engagement and sales.

The email marketing tool also helps you deliver personalized emails based on chat interactions, support tickets, and survey responses to boost customer loyalty and growth.

Mailchimp also integrates with your frequently used tools to help you send subscribers more data-driven and relevant messages to increase customer lifetime value.

Key Features:

  • Email automation features to send welcome, re-engagement, and abandoned cart emails;
  • Real-time reports and analytics;
  • Content Optimizer for AI-powered email campaign improvements;
  • Prebuilt templates to create landing pages and popup forms.

Pricing: Free plan. Premium plans start at $13 per month for up to 500 contacts.

5. GetResponse

GetResponse is a complete Amazon customer engagement tool that enables sellers to drive more sales.

The platform enables you to create various segments and send targeted and highly personalized email campaigns using data from your GetResponse account. 

GetResponse also integrates with other business tools, which can open opportunities for upselling, cross-selling, repeat sales, and add-on sales.

Key Features:

  • Drag-and-drop email editor and prebuilt templates;
  • Upsell and cross-sell email campaigns;
  • Advanced segmentation.

Pricing: Free 30-day trial. Premium plans start at $15.58 per month (billed yearly).

Key Takeaways

The return on investment (ROI) of a well-planned ecommerce email marketing campaign is pretty high. In fact, it has the highest ROI of any marketing method, returning around $38 for every dollar invested

So if you’re an Amazon seller, email marketing can be an excellent tool to get more reviews, boost sales, and increase customer loyalty.

In summary, the best ways to engage customers without breaking Amazon rules include:

  • Building your own email list outside of Amazon;
  • Offering customers valuable content consistently;
  • Using social proof to build credibility and trust.

Introducing LaunchGPT: The Ultimate AI-Powered Amazon Listing Optimization Tool

Viral Launch is proud to announce its newest innovation for Amazon sellers — LaunchGPT, an AI-fueled tool for total Amazon listing optimization

Leverage the power of artificial intelligence to fuel your Amazon Listing optimization efforts to new heights with LaunchGPT, the one-stop shop for mastering your Amazon product listing.

As the capabilities of AI tools increase, it only makes sense to incorporate these game-changing technologies into your Amazon business. At Viral Launch, we are dedicated to staying on top of the latest advances and finding every edge possible to help Amazon sellers achieve their entrepreneurial dreams.

We also know your Amazon listing matters, playing a foundational role in how customers find your product within the saturated Amazon marketplace and how important it is when it comes to converting clicks into customers.

With these details in mind, we created LaunchGPT, a state-of-the-art Amazon listing generator that optimizes every single element in your product listing.

How LaunchGPT Works

LaunchGPT introduces generative pre-trained transformers made famous by ChatGPT into the Viral Launch software suite. In the past, the Viral Launch Keyword Research tool and Listing Builder tools worked in tandem as Amazon listing software, performing your SEO dirty work and organizing them for you to create copy for your product listing.

LaunchGPT takes care of the final step, taking your product’s Amazon SEO keywords and integrating them into your listing with copy designed to convert customers by highlighting your product’s attributes. Save hours of time and money that would otherwise be used to pay a copywriter or for the tools needed to maximize SEO on Amazon by letting LaunchGPT hunt down Amazon keyword data and create your listing within minutes.

By combining advanced AI SEO tools with the convenient and comprehensive Viral Launch software database, creating compelling product copy you can feel confident including in your listing has never been more convenient.

Amazon Listing Optimization Made Easy

LaunchGPT grants you the luxury of an expert Amazon SEO specialist and Amazon copywriter at your fingertips at all times, with unbelievable ease.

Simply enter basic product details such as a product name, brand name, and a brief description with any unique selling points or a quick explanation of its benefits. Choose your language, tone of voice, and formatting options to align with the character counts available for your listing.

Once you’ve completed these steps, you can provide an outline for the bullet points to highlight specific aspects of your product for a bit more hands-on approach. After that, LaunchGPT hunts for all keywords related to your product, showcasing the search volume for each one and prioritizing appropriately to ensure maximum visibility.

Select Go, and voilà! Like magic, our listing generator utilizes AI writing tools to craft your listing with your comprehensive keyword list. Therefore, your generated listing ensures indexation and enhances your organic ranks as customers purchase your product.

With just a few quick steps, LaunchGPT makes it easy for anyone to create keyword-optimized listings that maximize sales potential.

Tailored to the needs of Amazon Sellers

Obsessively engineered for the Amazon marketplace, LaunchGPT boasts features designed to Amazon’s unique platform.

Unlike ChatGPT or other automated writing tools, our advanced AI software is designed specifically for Amazon. As a result, it primes your product for longstanding success by tailoring copy unique to the Amazon marketplace.

From the keyword list derived from our proprietary Amazon search volume data to the automated title, bullet points, and product description, LaunchGPT takes care of the Amazon-specific needs of Amazon sellers.For example, it automatically avoids banned words and phrases, keeping you in good standing with Seller Central by avoiding costly shadowbans and restricted visibility.

Unlike ChatGPT or other automated writing tools, our advanced AI software is designed specifically for Amazon. As a result, it primes your product for longstanding success by tailoring copy unique to the Amazon marketplace.

Additionally, LaunchGPT allows you to select from different languages such as English, Spanish, French, German and more. Consequently, you can take your Amazon business international and obliterate issues presented by language barriers.

At every stage of generating a product listing, LaunchGPT combines expert-level sales copywriting skills with masterful Amazon insights for a groundbreaking innovation to fortify the foundation of your marketplace success.

Conclusion

Make the absolute most of your product listing with Viral Launch’s AI Listing Generator, LaunchGPT. Create, optimize, and dominate your competition through state-of-the-art AI marketing tools. Through the power of automation, our revolutionary tool drives traffic to your listing and helps turn that visibility into cash. Eliminate the guesswork regarding Amazon listing optimization, increase profits, and trim your business’s bottom line simultaneously with LaunchGPT.

Transform your online business by bringing it into the new era with LaunchGPT’s powerful, cutting-edge Amazon listing optimization capabilities today!

Get started with LaunchGPT today to bring your business into the new era and see how this powerful, state-of-the-art technology transforms your online business.

The Future of Amazon Selling: AI & eCommerce

AI Tools (Artificial intelligence) are rapidly changing the way Entrepreneurs are running their businesses in order to stay competitive, and this is certainly true for eCommerce and Amazon sellers.

If you’re an Amazon seller and your top competitors are leveraging AI tools to optimize their product listings, improve their Amazon SEO keywords or create the highest converting PPC ads, you’re going to be eating their dust as you get left behind!

In this post, I’m going to share with you why leveraging AI in your Amazon business is imperative to your future success, how AI tools can increase your profits whilst reducing your workload, and which tasks you should use AI tools for.

What Are AI Tools?

AI tools, (Artificial Intelligence tools), are digital tools designed to automate and optimize various business processes.

These tools use machine learning algorithms to analyze, interpret, and make decisions base on data input.

Entrepreneurs and business owners are using them to enhance the quality and speed of decision-making, improve the quality and efficiency of business operations, and keep up with the latest trends to stay ahead of the competition.

AI tools are a game changer for online businesses that want more output in less time!

How Amazon Sellers Can Use AI Tools

It’s no secret that selling on Amazon can be a highly competitive market. With thousands of sellers gunning for the top spot, it takes more than just great products to stand out from the crowd.

In order to succeed on Amazon, sellers need to have mastered the following aspects of their business:

  • Source a high demand – low competition product
  • Create a successful launch campaign (run PPC ads on the Amazon platform)
  • Create a highly optimized Amazon product listing
  • Receive positive reviews from customers

Sourcing Products

Sourcing products is still best done by a human because communicating with suppliers and building real relationships are important to running a successful eCommerce store. 

Having the ability to negotiate, and get a “feel” for your product (literally, touching and testing a product sample) can’t be done using AI.

However, finding products to sell through product research strategies is something that can be done using AI…

AI Product Research

Amazon sellers are able to use AI tools to discover lucrative products to sell on the platform. 

AI Product Research tools can provide sellers with comprehensive data on product performance, including historical sales data, estimated revenue, and profitability metrics. This information allows sellers to make informed decisions, minimizing the risks associated with product selection.

With the help of AI, sellers can streamline their product research process and maximize their chances of finding successful and in-demand products to sell on Amazon.

AI Tools For Amazon PPC Campaigns

The biggest issue sellers face when running PPC ads on the Amazon platform is knowing which keywords to target.

By leveraging the power of AI SEO tools, sellers can gain valuable insights into customer behavior, keyword research, and even competitor analysis. 

This information can be used to create more targeted, and higher-converting ad campaigns meaning higher profits for sellers.

AI Tools To Create An Amazon Product Listing

Crafting a highly optimized product listing on Amazon will ensure the A10 Algorithm boosts your product listing up the rankings on page 1.

However, creating the content on your product listing can be tough! Especially if you hate writing content or looking for the best keywords to add to your listings. Luckily, there is an Amazon listing description generator tool available from Viral Launch.

Viral Launch has created an AI Tool that will help sellers to craft the perfect Amazon Product Listing. 

This AI Amazon listing software uses keyword volume and focuses on the most relevant keywords to add to the product listing to improve a listing’s organic ranking. The tool even knows to stay away from keywords that Amazon flags.

AI Customer Service Tools

Amazon sellers can effectively utilize AI Customer Service Tools to enhance their customer support.

With AI Customer Service Tools, sellers can utilize chatbots or virtual assistants to provide immediate responses to customer inquiries, resolve common issues, and offer personalized assistance.


These tools can handle a wide range of customer queries, freeing up seller resources and improving response times. 

AI Customer Service Tools can analyze customer interactions, sentiment, and feedback, allowing sellers to gain valuable insights into customer preferences and pain points. By leveraging these tools, Amazon sellers can enhance customer satisfaction, increase efficiency, and build positive relationships with their customers.

Pros and Cons of AI Tools for Amazon Listings

Like any form of technology, AI tools come with their own set of pros and cons. Here are some of the main advantages and disadvantages of using AI tools for Amazon sellers:

Pros:

  1. Automation: AI tools automate various time-consuming tasks, such as inventory management, repricing, and order processing. This saves sellers significant time and allows them to focus on more strategic aspects of their business.
  2. Data-driven insights: AI tools can analyze vast amounts of data and provide valuable insights regarding customer behavior, market trends, and competitor strategies. Sellers can leverage this information to make informed decisions and optimize their product offerings.
  3. Enhanced customer experience: AI-powered chatbots and customer service tools can handle customer inquiries and provide support 24/7. This improves response times, increases customer satisfaction, and ultimately leads to higher sales and better reviews.
  4. Pricing optimization: AI algorithms can analyze market conditions, competitor prices, and demand patterns to suggest optimal pricing strategies. This helps sellers maximize profitability while remaining competitive in the market.
  5. Improved product recommendations: AI tools can analyze customer preferences and purchase history to generate personalized product recommendations. This enhances the shopping experience, increases cross-selling opportunities, and boosts customer loyalty.

Cons:

  1. Initial setup and learning curve: Implementing AI tools requires time and resources to set up, integrate with existing systems, and train employees. There may be a learning curve associated with using the tools effectively, requiring additional training and adjustment periods.
  2. Cost: AI tools often come with a price tag, and the more advanced the tool, the higher the cost. For small-scale sellers with limited budgets, the expense of implementing AI tools may outweigh the potential benefits.
  3. Dependency on technology: Relying heavily on AI tools means that sellers become more dependent on the technology. Any technical issues, system failures, or inaccuracies in AI algorithms can disrupt operations and affect business performance.
  4. Lack of human touch: While AI tools provide efficiency and automation, they may lack the human touch in certain areas, such as customer support. Some customers may prefer interacting with a real person, especially for complex inquiries or complaints.
  5. Potential algorithm bias: AI algorithms are only as good as the data they are trained on. If the training data contains biases, such as gender or racial biases, the AI tools may inadvertently perpetuate those biases in decision-making processes.

Conclusion

AI tools are almost certainly the future when it comes to streamlining business operations and tasks.

However, it is essential for Amazon sellers to carefully evaluate the pros and cons, consider their specific business needs and resources, and choose AI tools that align with their goals and strategies. 

Regular monitoring, fine-tuning, and combining AI tools with human expertise can help reduce potential drawbacks and maximize the benefits.

Streamlining Inventory Management for Amazon eCommerce Businesses

In the fast-paced world that is eCommerce, inventory management plays a pivotal role in the success of Amazon sellers. Inventory efficiency is crucial for maintaining customer satisfaction, maximizing profits, and scaling operations. If you are an Amazon seller, you’re in good company — or, at least, lots of company. There are around 150,000 other third-party sellers that make up 58% of all of Amazon’s annual sales.

With millions of products available on Amazon, ensuring that you keep optimal stock levels, avoid stockouts, and minimize excess inventory is a delicate balancing act. Luckily, there are simple inventory management strategies you can follow tailored specifically for Amazon eCommerce business owners.

Embrace Automation

Automation is a game-changer when it comes to streamlining inventory management processes. By leveraging this tech as an Amazon seller, you can automate various eCommerce tasks such as inventory tracking, order fulfillment, and stock replenishment. It not only saves time but also reduces the risk of human error. 

Automation tools offer benefits such as centralized inventory management, real-time data synchronization, and automated stock alerts, — allowing you to stay on top of your Amazon inventory levels effortlessly. This will keep customers happy and save you money in the long run — even if you put up a little bit of an investment in automation tools in the beginning. 

Leverage Sales and Inventory Reports

Amazon provides sellers with comprehensive sales and inventory reports that offer valuable insights. These reports contain data on sales velocity, popular products, slow-moving items, and stock levels. By regularly analyzing these reports, you can make data-driven decisions about inventory replenishment, identify trends, and adjust strategies accordingly. 

Calculate Your Reorder Point

Just-in-Time (JIT) inventory management is a strategy you can implement when calculating your reorder point (ROP). It’s aimed at minimizing inventory carrying costs by ordering and receiving goods only when they are needed for production or customer orders. By implementing JIT, sellers can reduce the risk of overstocking, minimize storage costs, and improve cash flow. 

However, it is essential to maintain a reliable supply chain and closely monitor lead times to ensure the timely delivery of products Lead time is the amount of time a customer may wait between ordering and receiving a product. 

Determining the ROP using these factors is crucial. This is the inventory level at which a new order should be placed to replenish the stock before it runs out. Figuring out an optimal ROP allows you to:

  • Avoid stockouts; 
  • Optimize inventory levels; 
  • Increase revenue; 
  • Fulfill orders quickly. 

Reducing lead time is a big benefit of calculating your ROP. If you know when to restock, you can predict when and how much you need to satisfy customer demand. The way you determine ROP is by adding together lead time, safety stock, and basic stock. Safety stock includes the number of days’ worth of inventory you keep as excess in case of emergencies. Basic stock is the number of days’ worth of inventory you typically keep in stock. 

Then, you multiply that by how many units you typically sell per day. The ROP that you calculate is the trigger point at which you reorder inventory. For example, if your ROP is 5,000 units, you will reorder — or set your stock replenishment automation to reorder — stock when you are down to 5,000 units. This way, you can ensure that you always have enough inventory to fulfill customer orders without overstocking and wasting valuable resources.

Utilize Fulfillment by Amazon

Fulfillment by Amazon (FBA) allows you to run an Amazon eCommerce business without physically storing inventory yourself. Amazon has a global network of fulfillment centers that can fill orders for you. This helps you cut down on shipping times, as well, because warehouses may be closer to where your buyers are located. Leveraging FBA not only offloads the burden of inventory management but also provides you with benefits like reliable shipping, customer service, and increased access to Amazon Prime members. Often, Amazon Prime subscribers are looking for the two-day shipping option and will be more likely to buy if it’s available. 

You simply ship your stock to an Amazon fulfillment center and take care of the admin work remotely. Then, Amazon fulfillment employees will pick, pack, and ship the orders that come in. Amazon also offers incentives for new FBA sellers, such as free promotional clicks on ads, free shipping to fulfillment centers, free storage, free liquidations, and free return processing. If you decide to implement FBA, you can focus on other aspects of your eCommerce business while Amazon takes care of inventory storage, order fulfillment, and customer returns. Just be aware that FBA puts restock limits on your inventory based on purchase volume.

Consider Dropshipping and Print-on-Demand

If you don’t want to house inventory at all, look into dropshipping and print-on-demand models. Dropshipping allows sellers to partner with suppliers who handle inventory storage and order fulfillment. Print-on-demand enables you to offer customized products without holding any inventory. These models eliminate the need for upfront investment in inventory, making it easier for you to start and scale your Amazon business.

Moving Forward on Amazon

Efficient inventory management is vital for the success of your Amazon eCommerce business. By embracing automation, calculating your ROP, utilizing sales and inventory reports, leveraging FBA, and exploring alternative models like dropshipping and print-on-demand, you can streamline your inventory management processes. In the long term, you’ll save more money and ensure success in your eCommerce business.

Reasons Behind Abandoned Ecommerce Shopping Carts and How to Reduce Their Frequency

One of the major challenges eCommerce companies face today is cart abandonment. It is a persistent problem that significantly impacts the overall performance and success of an online store. Ecommerce shopping cart abandonment occurs when a shopper adds items to their virtual cart, browses the website, and then exits the site without finalizing their purchase. This situation is all too common in the world of eCommerce, and the statistics are alarming. So, why is shopping cart abandonment a problem for retailers? With the average abandonment rate hovering around 70%, businesses are losing a substantial portion of potential revenue and customers.

So, what can you do to minimize this phenomenon in your business?

In this article, we will examine key aspects of the online shopping experience and share steps you can take to optimize your eCommerce store so that customers follow through with their purchases. We will also suggest various marketing strategies for you to implement to re-engage lost customers and encourage them to complete their transactions.

Read on to discover how to optimize your online shopping experience, retain valuable customers, boost your revenue, and secure your eCommerce business’s long-term success.

1. Complicated checkout process

One of the main reasons for shopping cart abandonment is the long and confusing checkout process. Many eCommerce companies want to add numerous fields in the checkout process to try to get to know their customers better. However, client expectations differ – they prefer quick and easy shopping. Therefore, the first thing you can do is minimize form elements and only ask for necessary information. Moreover, to save even more time, try to minimize typing tasks with features such as drop-down menus or auto-filling forms. It’s worth considering offering a guest checkout, which would save the amount of time it takes to create an account on your website.

Another way to make the checkout process more user-friendly is by streamlining site navigation. Try to reduce the number of screens from initiation to completion to help your clients save time and guarantee a better shopping experience. Inform them about how many steps are left to finalize the transaction and allow them to effortlessly return to each step if they want to make any changes. You can also consider providing clear instructions to guide customers through the process.

A good practice that your customers will surely appreciate is the auto-save capability for abandoned carts. This solution ensures that customers do not lose their selected items when they return to your website, even after leaving it for a while. It demonstrates that you care about their time and preferences. Moreover, you can use this feature to re-engage customers and bring them back to the purchasing process.

To summarize, a surefire way to keep users away from checkout is a clunky user experience. Unless you simplify the process as much as possible and remove all friction, you will have users leave before they make the purchase. However, appropriate decisions require knowledge in this area. If you don’t have the expertise in this or a UX specialist on your team, it’s worth considering working with an outside consultant or UX agency.

2. Website performance issues

Slow loading, frequent errors, crashes, inadequate mobile optimization, and website security issues can negatively impact your eCommerce platform and deter customers from completing purchases. You need to address these problems to create a seamless and secure shopping experience. One solution is to regularly perform website audits, especially after making any significant structural or design changes or adding new pages. Tools like site audit by SE Ranking can help assess essential security, speed, and usability metrics while providing guidance on how to resolve identified issues.

Source: SE Ranking

Additionally, it’s essential to implement strategies that prevent downtime, such as using reliable web hosting services and keeping your software up-to-date. You also need to prioritize security by conducting regular checks to avoid data breaches and hacking attempts. 

Why is UX important? Addressing even minor performance issues can significantly improve the overall customer experience, preventing potential eCommerce shopping cart abandonment and ensuring a more successful eCommerce operation. Thus, it is essential to test and analyze your shopping cart and checkout process, identifying weak points and optimizing performance accordingly.

3. Unexpected Costs (taxes, shipping fees, and others)

Unexpected costs, such as taxes and shipping fees, can negatively affect the customer experience, especially when they are not clearly communicated upfront. This lack of transparency can lead to cart abandonment, as customers may be put off by the final price at checkout. To address this issue, you should display the estimated delivery cost alongside each item even before it is added to the cart.

Source: Amazon

An effective option is to create a simple calculator that allows customers to input their zip code for a more accurate quote. Transparency is highly valued by online shoppers, and being transparent will help you gain more loyal clients.

If possible, consider offering free shipping or discounts to encourage purchases. If you offer relatively inexpensive products, you might consider offering free shipping with a minimum purchase threshold. This approach not only improves customer satisfaction, but can also lead to an increase in average order value.

4. Account Creation 

Forcing users to create an account or register to finalize a purchase can be counterproductive. It disrupts the purchase cycle and may deter potential customers. According to Baymard Institute research, 24% of people abandon their online shopping carts because the site requires them to create an account.

To increase customer satisfaction, offer guest checkout options and never force users to create an account.

Source: eBay

If you want to collect emails and other contact information for remarketing purposes, consider doing so after the purchase. A good option is to prompt users to create an account on the purchase confirmation page, allowing them to use the saved data from the completed order.

To encourage account creation, provide clear benefits such as: “Join our loyalty program for exclusive discounts and early access to new products” or “Register now to receive personalized recommendations based on your purchase history.” You can also highlight practical benefits such as shipment tracking or having access to all invoices in one place.

Once you’ve successfully enticed users to sign up for an account, reduce the risk of them abandoning the registration process. Avoid lengthy, complicated fields and complex password requirements. Instead, offer guidance on how to create a secure password if needed. A convenient option for setting up an account quickly is the ability to register through well-known platforms like Gmail and Facebook. This way, users save time as most fields are filled automatically.

5. No incentive for researchers to return

Online shoppers often meticulously research various products, brands, and deals before making their final purchasing decision. Consequently, they add items to their eCommerce shopping cart for easy reference or comparison, intending to return later to complete the purchase.

To increase the likelihood of them returning to your website, implement service-oriented solutions such as “email my cart” or “visit summary” offers. Additionally, consider setting up retargeting ads to remind customers of their incomplete orders and entice them back to your store.

Another crucial step is to provide comprehensive product information on your site. This approach can prevent potential customers from seeking additional details elsewhere. Incorporating customer reviews of purchased products can also be beneficial, allowing potential buyers to access genuine feedback directly on your site instead of from other sources.

6. Lack of Personalization

Retailers often possess valuable customer data but struggle to understand how to utilize it effectively to prevent shopping cart abandonment. Addressing this issue is crucial for improvement.

By employing personalization techniques such as:

  • Displaying tailored product recommendations
  • Greeting customers by name
  • Saving customer preferences (such as shipping addresses and payment methods)
  • Showcasing content relevant to their interests and behavior

You can create a more engaging shopping experience.

Moreover, personalized retargeting ads can have a significant impact on getting qualified leads to return to an eCommerce site. Statistics show that brands that segment different retargeting audience lists based on specific customer behaviors have seen more than 1300% ROIs.

For example, featuring the exact product a person added to their eCommerce shopping cart before abandoning it, rather than a generic ad, can encourage customers to return and complete their purchase.

When crafting personalized, triggered cart abandonment emails, consider the customer’s profile and the context of their journey, including their reasons for cart abandonment and stage in the buying process. Identifying these factors will help automation to enhance customization to offer product recommendations that complement the saved cart items.

7. Payment issues

In today’s fast-paced world, people appreciate convenient payment methods. Around 9% of customers abandon their shopping carts online because the retailer doesn’t offer enough payment options.

Offering a wide range of payment options can significantly reduce cart abandonment. Some popular payment methods include shopping apps (such as PayPal), digital wallets (such as Apple Pay and Google Pay), and buy now, pay later options (such as Shop Pay Installments and AfterPay).

You can start by prioritizing primary payment methods like MasterCard, Visa, and PayPal and then expand to more specialized options when viable. Additionally, consider optimizing forms for updating payment information and creating a payment recovery plan.

However, it’s not only limited payment options that can discourage customers from completing a purchase. Other factors may include an outdated site design, not having an SSL certificate, unfamiliar brand names, or payment gateways. These issues can raise concerns about your site’s reliability and security. To address these concerns, consider incorporating user-generated content, such as reviews and testimonials, to build customer trust.

8. Lack of Customer Support

When making a purchase, users often need assistance, and a prompt response can help them make the right decision. To address this issue, consider investing in technology and adopting an omnichannel approach to provide seamless support throughout the shopping experience. Experiment with offering live chat or other support tools, even if only for a trial period.

One viable option is to implement a chatbot for handling simple and repetitive tasks, freeing human agents for more complex inquiries. An automated assistant can respond instantly and 24/7, significantly affecting customer satisfaction. According to Tidio, 62% of respondents would rather interact with a customer service chatbot than wait for an agent to respond. However, ensure that customers can easily connect with a live representative if the chatbot’s assistance proves insufficient.

Providing timely and effective customer support can significantly reduce eCommerce shopping cart abandonment rates and lead to more completed transactions. After implementing such solutions, monitor the impact they have on sales and customer satisfaction. This will help you determine if the investment is worth it.

9. Insufficient return policy

In online shopping, an important issue for customers is the return policy. After adding items to their cart, they often seek information on return policies and warranties. To address this issue, link to the return policy early in the process. This will help customers feel more comfortable purchasing. 

Source: Amazon

However, visibility is not the only factor; offering a simple customer service system to facilitate returns is also essential. Statistics show that up to 66% of shoppers would spend more with a generous return policy. Unfortunately, many stores impose strict limits on returns, such as restrictive timeframes or charging for return shipping.

To find the right solution for your store, start by tracking the number of returns and associated costs. Then, consider offering a free, 30-day return policy. Test this approach for a month or two to evaluate any increase in sales and compare it to the added costs to determine if it’s a profitable strategy for your business.

Summary

As you can see, addressing eCommerce shopping cart abandonment is essential for businesses to maximize revenue and enhance customer satisfaction. By streamlining the shopping experience, offering tailored support, and fostering transparency, you can encourage customers to complete their purchases. Remember to regularly monitor the results when implementing these strategies and improvements to ensure your business remains responsive to customer needs.

By prioritizing customer-centric solutions, you can foster long-term loyalty and pave the way for continued success. Good luck!

How To Sell On Amazon Without Inventory

Starting an Amazon business can be highly lucrative, but one of the downsides to selling on Amazon is needing space to store the products you sell.

As your business expands, so do the requirements for space. The need to streamline the process of getting products shipped to customers.

In this post, I will explain how to sell on Amazon without inventory and the different ways to run an Amazon store that require little-to-no involvement with actual physical inventory.

Amazon FBA

FBA stands for Fulfilment By Amazon.

FBA is the process of selling and shipping products through the Amazon platform. It is the most popular way of running an Amazon business with 96% of sellers choosing the FBA business model.

How does FBA work?

The seller sends all inventory directly to the Amazon Fulfillment centers, and then Amazon handles all aspects of selling, storage, and shipment for you.

This allows sellers to focus on the more important aspect of the business, like sourcing more products to sell and launching them to increase their profits.

The Pros Of Selling With Amazon FBA

There are many benefits of running an Amazon FBA Business, here are some of them:

  • You’re able to sell private-label products online without having to hold any inventory yourself.
  • Amazon will keep your products in their Amazon fulfillment centers and send them out to the customer as soon as they order.
  • Over 200 Million customers are searching for products on Amazon per month. The FBA business model allows you to take a slice of the very large pie that already exists.
  • Amazon FBA requires very little time commitment after the initial setup, making it perfect for those just getting started with online businesses.
  • You can access powerful analytics tools to track the performance of your products.

The Cons Of Selling With Amazon FBA

Selling with Amazon FBA is a great way to generate passive income, but it doesn’t come without its problems:

  • FBA is a competitive business model, but there are many great FBA courses that can guide you to get an advantage over the competition
  • Starting an FBA business can require a high financial investment in wholesale quantities of inventory.
  • You are not in control of the customer service experience for your products (although the FBA experience tends to be world-class)
  • You may find it difficult to differentiate yourself from other sellers on Amazon.

Dropshipping

Dropshipping is a business model where the seller doesn’t actually hold any inventory, but instead uses a third-party supplier to ship products directly to the customer.

Dropshipping is the best way to sell on Amazon without inventory. Not only do you not need to store inventory – you don’t even need to own any!

How Does Dropshipping Work?

You simply act as the middleman between your customers and the supplier who stocks the product.

Once a customer places an order on your Amazon store, you then forward the order to your supplier who will then send the product directly to the customer.

The Pros Of Dropshipping

• No need to purchase or store any inventory.

• Can offer a wide variety of products without investing in additional storage space or staff.

• You don’t need to worry about shipping or packaging orders.

• You can focus more on marketing and growing your sales rather than managing the day-to-day operations.

• Overhead costs are much lower as there is no need for additional storage space.

The Cons Of Dropshipping

• Less control over the quality of the products being shipped as you are relying on a third-party supplier.

• Highly competitive business model, so you may have lower profit margins in order to compete.

• The customer service experience is out of your hands and any issues relating to delivery or product quality must be handled by the supplier.

• There may be delays in getting orders processed

Use Third-Party Logistics Companies

Third-Party Logistics (3PL) companies are businesses that provide outsourced services such as warehousing, inventory management, and order fulfillment.

Essentially, A third-party logistics company would offer the same service as Amazon FBA.

3PLs help sellers save time, money, and resources by managing the shipping process for them and are a great way to sell on Amazon without inventory.

For some sellers, using a 3PL may not make the most sense. Amazon FBA could offer the same service, but more efficiently run and cost-effective for sellers.

Not to mention that a 3PL wouldn’t be able to offer the same next-day delivery service as FBA would to Prime members.

The best time to consider working with a 3PL is when you are a new seller. Especially a new seller who wants to increase their storage capacity during sales events, like Black Friday or Prime Day.

Sellers can add the FBM (Fulfill By Merchant) option to the product listing, and be able to offer higher qualities of products to allow for an increase in sales during the sales event.

The Pros Of Using 3PLs

Much like Amazon FBA, working with a Third-party Logistics company is a great way to run a passive Amazon business. Here are some of the benefits of working with a 3PL:

• No need to manage or store any inventory.

• Access competitive rates without having to pay for additional staff or storage space.

• Increased flexibility in terms of pricing. You won’t be paying for shipping costs upfront or storing your own products.

• You can focus on marketing and growing your business, rather than managing the day-to-day operations.

• You have access to powerful analytics tools to track performance and inventory levels.

• Scale quickly without having to invest in additional staff or storage space.

The Cons Of Using 3PLs

The downside to working with third-party inventory solutions is that Amazon already provides a world-class solution. This is very difficult to compete with.

Here are some of the other cons to working with a 3PL:

• You may not have as much control over customer service as you would if you were handling all of the processes yourself.

• Certain 3PL companies may require minimum orders, which could limit your ability to manage costs effectively.

• There is a risk that something may go wrong with the order fulfillment process and it’s out of your hands if it does.

Sell Digital Products

Selling digital products is the ultimate answer to “how to sell on Amazon without inventory”. Technically, your product doesn’t ‘physically” exist!

Digital products are any type of product that is available in digital forms, such as ebooks, video lessons, software programs, music downloads, etc.

Selling digital products is an attractive option for those who want to know how to sell on Amazon without inventory. It eliminates the need to purchase or store any physical inventory.

The Pros Of Selling Digital Products

• You don’t need to worry about shipping or packaging orders.

• You have access to a global market since you can easily deliver your product digitally in any corner of the world.

• No need to manage returns or defective products. You are simply delivering information rather than a physical product.

• You don’t need to worry about buying or storing any inventory, which reduces overhead costs.

• You can easily scale up your product offering without having to invest in additional storage space or staff.

The Cons Of Selling Digital Products

• Margins may be tight since customers are used to paying significantly less for digital products than physical ones.

• You will have to deal with digital theft, as it is easy for customers to copy and distribute your work without permission.

• There is a risk that the customer may not be satisfied with the product, which could lead to negative reviews or refunds.

• It can take time and resources to create high-quality digital products,

How To Get Started Selling On Amazon

Whether you decided to sell on Amazon leveraging the FBA model, or sell digital products, the process is similar in regards to set up.

If you’re a complete newbie and need some guidance on:

  • how to start an Amazon store,
  • how to source products,
  • how to launch your brand,
  • and how to scale your business,

Viral Launch has an incredible FREE course that will show you how to do all of these tasks and more:

In Summary

Hopefully, this post has shown you 4 ways how to sell on Amazon without inventory.

Selling on Amazon without inventory can be a great way to start or expand your business.

There are several options available, such as dropshipping, using third-party logistics companies, and selling digital products.

Each of these methods has its own pros and cons. It’s important to carefully consider which one is right for you before taking the plunge.

No matter what option you choose, with the right strategy in place, you can find success selling on Amazon without investing in any inventory.

Supply Chain Technology: Innovations to Benefit Your Amazon Store

Revolutionize Your Amazon eCommerce Store with IoT, 5G Networks, and Green Tech Supply Chain Innovations

Running an Amazon eCommerce store can offer significant advantages, such as access to a global marketplace of consumers drawn to the well-known brand. However, simply having a connection to Amazon doesn’t guarantee success. Many business owners have found that an Amazon storefront is not enough to protect against external threats. This is evidenced by the struggles that many eCommerce businesses still face years after the pandemic first impacted the economy. To safeguard your business, it’s important to adopt tools and strategies that enable you to run operations in a way that appeals to consumers and encourages repeat engagement.

While many eCommerce businesses focus on marketing campaigns to generate a good reputation, it’s the logistical elements that truly impact customers’ experiences with online shopping. Implementing technologies that streamline the journey from production to the consumer’s hands can be crucial to your success.

The Internet of Things

Whether your Amazon eCommerce store is small or large, it is crucial to maintain efficient operations. Reducing areas of wastage and lapsed productivity in the supply chain can make a significant difference to your bottom line. The internet of things (IoT) offers increasing opportunities for stores to improve operations and mitigate losses.

The IoT is a connected system of devices that collect data and influence supply chain functions directly or through recommendations to human collaborators. Currently, the IoT is invaluable for Amazon eCommerce stores in supporting inventory management throughout the supply chain.

Sensors on each product mean that devices in the production line, warehouse, and shipping system provide real-time data on the location and condition of inventory. This enables sellers and consumers to see where items are at any given time. Moreover, the IoT data can connect to artificial intelligence (AI)-driven inventory management software to make more agile decisions about restocking or warehouse layouts.

In warehouses, sensors connected to smart devices can automatically control the temperature and other ambient conditions of the space. This is particularly important when supplying perishable or sensitive goods. The use of devices onboard vehicles to monitor item conditions during delivery can prevent potential issues by allowing drivers to make necessary adjustments to the storage compartment.

Therefore, Amazon eCommerce stores can benefit significantly from IoT technologies in improving supply chain operations and achieving more significant financial gains.

5G Networks

Some of the most important innovations in supply chain technology are not just limited to devices or software. The infrastructure of technological systems is just as important. Currently, the 5th generation of network connectivity is being introduced in a growing number of areas. It’s becoming apparent how essential it could be to the supply chain as it’s incorporated into eCommerce fields.

The main impact of 5G on the supply chain is its potential for reducing disruptions. Its low latency and greater bandwidth capacity ensure that devices and software platforms remain connected to each other while maintaining high-speed connections. This is critical for supply chains that depend on data transfer technology, such as the aforementioned IoT devices, to operate at their maximum capacity.

In addition, 5G is invaluable for maintaining communication systems between supply chain partners. It enables lag-free video, audio, or text contact between businesses, which can be especially helpful in high network traffic areas where previous network generations would experience disrupted connections. Logistics managers can track route conditions and provide immediate journey adjustments to drivers to mitigate delivery issues. Moreover, 5G can also be vital for customer service, as more eCommerce businesses are relying on chatbots as initial contact points that require fast data transfers to be most effective.

Green Tech

The importance of eCommerce stores committing to eco-friendly operations is becoming increasingly evident. Not only are there ethical obligations to minimize the impact of climate change and protect local ecosystems, but there is also a commercial imperative to consider. More and more consumers are basing their purchasing decisions on a company’s environmental practices. Using green supply chain technology and promoting it through marketing efforts can significantly benefit your Amazon store.

To start, energy-efficient practices using smart technology can help reduce resource consumption during operations. Connecting production and inventory equipment to smart utility management applications can ensure that minimal resources are utilized. Additionally, utilizing smart lighting and HVAC systems is essential for ensuring that these elements only operate when necessary. These tools can be programmed to automatically shut off lighting and temperature controls when unoccupied spaces are detected.

The adoption of renewable energy in the supply chain is also increasing. Specifically, solar power is transforming the industry. With more affordable and reliable solar technology available, more companies can install solar panels on their premises. This not only reduces utility expenses but also reduces the environmental impact of traditional energy sources. In the future, solar panels may even be used to power vehicles. This could benefit your Amazon eCommerce store by enabling greener and more cost-effective last-mile deliveries.

Conclusion

Regardless of the size of your Amazon eCommerce store, utilizing effective supply chain technology can have a positive impact. Incorporating devices in the Internet of Things (IoT) can enhance inventory management and ensure the quality of perishable products. Implementing 5G networks can provide a stable infrastructure to build your operations on. Investing in eco-friendly technology such as solar panels and energy-efficient tools can reduce costs and enhance your brand reputation. With an effective supply chain being crucial to the growth of your business, utilizing the right technology can give you a competitive advantage.

Why a Cash Flow Pinch Can Kill Your eCommerce Business

Cash flow is the backbone of any eCommerce company. It is crucial to keep cash flow moving smoothly. If it becomes too much of a pinch point, it can kill the business. Cash flow is defined by the amount of cash available to your business throughout its operations. It is usually measured every month, and the primary source of promote cash flow for eCommerce businesses comes through selling product. 

Cash flow is crucial for businesses and shows how much money passes through the operations. Yet, it is not the same as a profit. The funds received from customers are collected under the term cash flow. Businesses still need to pay for expenses like rent, labor, utilities, taxes, and other fees. Every company has a constant fluctuation of cash flow. The amount of cash received (and when) depends on supply and demand and the business’s monthly expenses. With proper data management, a company’s ever-changing cash flow can still be predictable and manageable and enable sound business decisions. 

Why Is Cash Flow Important

Cash flow is the backbone of a business, so if it fails, the company fails. A recent study from CB Insights found that a third of companies failed because they ran out of cash. One-third of businesses also fail due to an insufficient market for the product they are selling. Which then leads to a lack of cash flow. Improperly managed cash flow streams can lead to poor decision-making, a misunderstanding of how a company’s money is spent, and ultimately be the downfall of a business. 

Companies need to prioritize their cash flow to ensure that their business will stay afloat and reap more benefits from adequately managed cash flow. As businesses manage their cash flow, they pay close attention to how their money is spent and control their finances. When a company has a positive cash flow, it improves the relationships with its partners and customers and promotes brand loyalty. It can also help businesses find their strengths and weaknesses, and how best they can expand. 

What Promotes Cash Flow 

There are a few ways that businesses can promote cash flow and ensure that they will thrive. The first step in promoting cash flow is planning and forecasting. In order to spend money correctly, businesses need to know how much money will be coming in and when. With a better idea of how money flows through a business, there will be less overspending and fewer mistakes when judging how much money the company has. 

With planning comes a strategy of what businesses should spend money on and when. Companies should plan when their cash flow is coming in and the best allocation of that money. If there is a low demand for a particular product, there is no need to spend cash flow on an abundance of inventory. Companies should find what is a priority for spending and what needs the most attention. Pay close attention to what needs fixing. This will promote more cash flow and allow attention to shift to minor issues. 

Cash flow improves when companies receive money faster and hang onto it longer. Speeding up the process of obtaining cash can incentivize customers to choose a faster form of payment. Companies can hold on to money for longer by buying inventory, earning interest, and elongating the amount of time before paying expenses. This sales cycle gives control over when costs pay off and how much money is in the business at one time. 

What Challenges Cash Flow 

Many daily challenges come along with maintaining cash flow. Businesses that forecast their finances consistently can learn how to work around everyday challenges. Conversely, companies that do not find solutions to these problems end up with cash flow as a bigger pinch point, which can negatively impact the entire operation. 

Some common challenges with cash flow include delayed payments from customers. Sometimes, purchases can happen pretty quickly. Businesses may not reap the benefits of the purchase and experience a time with a shortage of cash. Less cash flow is caused by bank deposits holding money. Or if a large sum of cash flow to buy equipment or machines, leading to businesses waiting for new revenue. Companies unaware of their total cash flow, or spend their cash flow before secure income experience negative cash flow. The life of the business is then solely dependent on the speed of its recovery.

How Payability Can Help 

Payability recognizes the difficulties that eCommerce businesses face with cash flow. The funding programs are built for eCommerce businesses that need assistance filling the gap between paying expenses and receiving revenue. eCommerce businesses no longer have to worry about the risk of cash flow with the help of Payability. To see if your company qualifies for Instant Access to your marketplace payouts, visit Payability.com and apply now.

Thank you Payability for your guest post. For more information on Payability, head to their site. To better your selling business and software tools, head to Viral Launches main page.

Retail Ready? When to Start an Amazon PPC Campaign

The truth is: You should not scale up or aggressively run PPC before you are retail ready.

A majority of advice that comes down the line on selling is focused on Amazon PPC campaigns. You are able to find hundreds of articles conveying “The best PPC campaign” or “Do this to build sales”  for your business. Yet, not many articles go over when you should focus on PPC campaigns and start investing in those areas. 

Retail Ready comes first

You and your business need to be retail ready in order to successfully run Amazon Advertising. Set yourself up correctly with reviews, correct SEO and keywords, product photos, etc. It is okay to not immediately jump into PPC, it is the safer route. A majority of sellers want to quickly scale up and aggressively run PPC in order to get ahead and set the curve. The truth is, if you are starting out right now, you are going to have to slow down. 

Most of the differentiating ad types on Amazon simply use your existing listing as the ad itself. Sponsored brand ads that are largely designed to drive awareness even include the listing elements such as product photography and reviews. 

Don’t pay before you are ready.

You are paying Amazon to show your listing to more shoppers. If you start paying for more people to see your listing before it is ‘retail ready’ you are bound to get low click through rates and low sales. Regardless, Amazon will still happily take your advertising budget.

There are millions of sellers out there all running PPC as well. Before getting your feet wet, have all of your ducks in a row. Join Amazon seller community groups and ask questions in the forums, learn all there is to know about PPC while still building the business. Once your business is running smoothly and is retail ready, then create the PPC strategy and implement it. 


Doing this will save you time, energy, and a lot of money at the backend. Save your reserves and don’t jump the gun. If you need resources on Amazon PPC specifically, this guide will give you more insight into how Amazon runs their programs. Viral Launch has their own guide as well utilizing the Ad Manager tool and Kinetic.

Exit mobile version