Amazon Officially Delays Prime Day 2020

As speculated, Amazon has shelved its signature summertime shopping holiday for a later date than usual this year. 

The annual e-commerce mega-event typically kicks off in mid-July, and the postponement was assumed as COVID-19 created complications. Amazon did not provide a replacement date for Prime Day, only giving away that “This year we’ll be holding Prime Day later than usual.” via an Amazon spokesperson. Despite an officially announced date, it’s been reported that Prime Day will occur sometime in September of this year.

Prime Day started in 2015 with heavily discounted products available exclusively to Amazon Prime subscribers to celebrate Amazon’s 20th birthday. Since the inception of Prime Day, it has rivaled Black Friday and Cyber Monday for the calendar’s most massive commerce days. In 2019, Prime Day was extended to 48 hours, with 18 participating countries. Over 175 million items were purchased, surpassing sales from Black Friday and Cyber Monday 2018 combined.

Prime Day sales per year, from Statista

With this immense influx of sales from the over 150 million Amazon Prime subscribers, Prime Day has been an incredible opportunity for sellers to extend their reach and boost their sales. Like the holiday season, it requires unique planning for sellers as they gear up to optimize their chance to make the most of the sales spectacular.

All sellers should circle the eventual date of Prime Day as soon as that is announced, so keep an eye out for updates. In the meantime, we recommend penciling in September for the expected Prime Day 2020.

Prime Day always presents a humongous opportunity for sellers to take advantage of the sales promotion and deep discounts.

For sellers, Prime Day prep begins well before the event kicks off, as making sure you’re well-positioned with marketing and inventory to get peak value as a result of the additional exposure from the sales extravaganza.

Be sure to stay posted to our blog, as we’ll be sure to keep you updated on the latest happenings surrounding Prime Day and other aspects of selling on Amazon to keep you informed!

Product and market research is absolutely critical to ensuring you’ve got the edge on your competition all of the time, but the importance of that edge amplifies during times of increased sales.

Make sure you’re the most informed seller in your market by utilizing tools like Market Intelligence and Competitor Intelligence to have the upper hand and dominate your market!

How to Get Amazon Reviews: Automated Review Conversion from Viral Launch 

Email Follow-Ups. Are. Dead. 

     As an Amazon seller you know first-hand how difficult getting product reviews can be; as well as how important they are to the success of your product. Reviews are the social proof that many shoppers ultimately base their purchasing decisions on. With feedback being so vital to a product’s performance, some sellers even resort to less-than-legitimate ways of generating reviews such crafty email follow-ups that contain manipulative messaging. Sellers may offer a free product in exchange for an “honest review” and some may even go so far as to buy product reviews through a third-party (these practices are against Amazon Terms of Service and could result in account suspension.) 

     Of course, not all sellers are violating ToS with email follow-ups that use these kinds of black-hat tactics. In the past, a legitimate email follow-up was arguably the best way to get real reviews from your customers. However, the rules around the type of language that is appropriate for email follow-ups changes frequently and staying on top of the current allowed verbiage is very difficult. Luckily, in Q4 of 2019, Amazon quietly released a feature within Seller Central that is disrupting this outdated method and offering much better results. Not to mention, this practice is 100% Amazon-sanctioned! 

Amazon’s ‘Request a Review’ button

    As some of you may have noticed, there is a new button located on your Order Details page within the Seller Central dashboard. You can find this by navigating to a completed order, clicking on “order details,” and then in the upper right-hand corner should be a button labeled “request a review.” This button will send an email, from Amazon, requesting feedback. See figure below. 

     Once this button is pressed, Amazon will prompt you with a few notifications as they send an email to the customer requesting a product review. The messaging is simple and straightforward allowing for quick feedback from the customer. The email customers receive allows them to simply leave a star rating (a 1-5 star rating with no written review) which greatly increases the likelihood of product feedback. 

     Reviews can only be requested on orders that are completed and can also only be requested once. This limits the amount of messages customers are receiving and prevents sellers from abusing this feature by spamming past buyers with emails. Shown below is an example of a product review email a customer might receive. 

VL’s programmatic solution to requesting reviews

     Since the “request a review” button is found within the orders details of each individual purchase, even medium-sized sellers would need to navigate hundreds of unique pages in order to request reviews for daily purchases. However, Viral Launch has automated this process with the release of Review Automation. As an add-on to the Market Intelligence chrome extension, VL subscribers will have the functionality of requesting reviews for all eligible orders with just a few clicks!

The first step is to grant permissions in order for the extension to function properly. From the “Manage Orders” page in Seller Central, click on the extension icon and follow the prompt to grant permissions. From there, you can begin requesting reviews in bulk for all of your eligible orders!

Click “request reviews” to have Amazon reach out to your customers on your behalf and request product feedback. Then just sit back and watch the reviews and ratings start flooding in!

     With this new capability offered by Viral Launch, sellers are able to request reviews from individual orders without navigating into the order details for each. To simplify things even further, sellers can request reviews from all eligible orders within a specified date range! The extension will then denote which orders have a pending review request as to make sure sellers aren’t attempting to send more than one email. 

What impact will Amazon’s ‘Request a Review’ button have on my business?

     There are several ways this new feature will impact sellers. Converting sales into reviews has never been easier so it’s something everyone should be taking advantage of to help better their product’s positioning in the eyes of potential customers. Our take on the impacts of this update are as follows:

  • Email follow-ups will quickly become old news…
    • Review rates from email follow-ups have always been very low and relatively ineffective compared to the early results of Amazon’s new ‘Request a Review’ button. 
  • New products will be able to build a solid review base much more quickly… 
    • With review rates being up to 5x higher than traditional email-follow ups, new products will gain traction in their markets and become legitimate competitors.
  • Review counts for high-volume products will skyrocket… 
    • While new products will find it easier to build an initial base of reviews, top sellers will see review numbers increasing at an exponential rate. 
  • Average product star ratings will begin to improve… 
    • Since feedback is often left when a shopper has a negative experience, the ease of leaving a 5-star review will balance out the average rating on less-than-stellar products. 

     A study done by Marketplace Pulse is reinforcing some of our theories around the impacts this new feature will have. Since September (when the ‘request a review’ button was added) the Amazon listing for Apple Airpods has increased its number of reviews from less than 3,000 at a 4.4 star rating to over 38,000 with a 4.6 star rating! Since peak Q4, this listing has been generating over 600 product ratings/day. Another interesting thing to note is that the majority of feedback left has been in the form of star ratings without a written review. The screenshot below comes from a Marketplace Pulse article analyzing the rate at which Apple Airpods have received reviews vs ratings. As illustrated, it’s easy to tell that shoppers are much more inclined to leave feedback on past purchases if the process is simplified down to just one click.

How can I get this awesome functionality?!?!

     For those of you with a current Market Intelligence subscription, you can access this new review tool now at no extra fee. So log into Seller Central today and start building reviews at 5x the rate of your outdated email follow-up!

     For anyone without an active Viral Launch subscription, don’t worry! For a limited time, we’re offering a subscription to Market Intelligence and Review Automation for only $10/month when you use coupon code REVIEWSPLEASE at checkout! This discounted offer will only be available through 3/7/2020 so click here to subscribe today! 

How to Prepare for the Amazon Policy Crackdown on Product Titles

The title of a product on Amazon carries a lot of weight when it comes to organic rank and click-through rates, and if your listing isn’t in step with the official style requirements, the upcoming Amazon policy enforcement should motivate you to make some changes.

Amazon recently announced that on July 22 it will be “suppressing ASINs from Amazon Search that violate Amazon’s title guidelines.” According to the announcement, the reason behind this new enforcement is that titles that don’t comply with Amazon’s guidelines “result in a poor customer experience.”

As shown in the news release above, the announcement mentions some specific requirements:

  • No promotional language can be used, such as “free shipping” or “100% quality guaranteed.”
  • Other examples would be “Best Seller” or “Hot Item.”
  • No non-readable characters can be used, such as HTML code.
  • The length of a title can’t exceed 200 characters. Titles must include “product identifying information,” which describes what the product is, such as a garlic press or first aid kit. 

Although not mentioned in the announcement, the Amazon Style Guide also contains a number of further requirements, such as using all caps or special characters (such as ! or $) being prohibited. 

No one wants their business to be disrupted, so it’s important to understand the effect of what this new level of Amazon policy enforcement may have on your brand, and then take some practical steps to ensure you can maintain your visibility and sales.

What This Means for Amazon Sellers

The most important element of a product listing is its title, and having it optimized for organic search is a vital part of gaining visibility under any conditions. 

The “suppression from search” for those who violate the title guidelines is open to interpretation,  but the announcement indicates that this suppression would actually be a removal from search entirely. 

Amazon mentions that if a product title is penalized, “[o]nce the issue is fixed, we will remove the search suppression and the ASIN will appear back on Amazon search.”

From this statement, the penalization wouldn’t be a matter of your product taking a drop in organic ranking and be languishing many pages deep in a search. It would be an outright elimination from organic search, and the effect on your product’s visibility and sales would bring your business to a halt.

Considering the amount of products that exist in Amazon’s marketplace, how quickly they will be able to roll out this tighter enforcement is uncertain. It likely won’t happen immediately, yet ensuring your title is compliant with the style guide so that your product remains searchable should be your current top priority. 

Getting Your Listing Ready for Compliance 

To avoid losing visibility, ranking, and sales, we’ve provided a list of crucial steps for becoming compliant with the title guidelines.

In case you aren’t clear on the guidelines or need access to them, we’ve created a downloadable spreadsheet, Amazon Style Guides by Category. It breaks down what the title counts have previously been for each category and provides links to the style guides for each category. The announcement states that title character counts cannot exceed 200 characters, so it remains to be seen if certain categories will continue to be limited to 50 characters. 

Another requirement in some categories is that businesses must include their brand name in their product titles. Although this helps promote your brand, it essentially restricts the character limit even more, forcing business to balance visibility, precision, and helpful information.

In order to be prepared before the deadline arrives, these five tasks will help you stay compliant and avoid any issues:

1. Access your style guide from our spreadsheet and track down the category-specific limitations for your title. Find what the exact character count and if you’re exempt from having to include your brand name. Keep in mind that the style guides may be updated after this article has been published, so be sure to stay up-to-date.

2. Write a new title, staying within the new limit for your category and including your brand name, if required. Our tool Listing Builder can help you quickly devise a new one and move any previous info from your title into your bullet points.

3. Set up organic rank notifications for a particular keyword in Keyword Manager. Go to the Notification Settings, and under Rank Change Notifications, choose to receive messages based on whether the rank increases or drops, or only if it drops. You can then specify how high or low you want the rank positions to be and in this instance you should set wide parameters for the notifications. The tool will then message you if your organic rank changes after the new policy goes into effect. (You can also receive notifications on your Sponsored Rank, as shown in the GIF below.)

4. Set up buy box and Best Seller Rank notifications in Competitor Intelligence for your ASINs. If any changes occur, you’ll be informed and can respond. Using CI, you can track keywords a competitor is targeting and indexed for, and see the keywords’ organic rank. You can then choose to receive change alerts for the keywords’ ranking. This can occur on an hourly basis, as shown below.

5. If you’re notified that your ASIN is affected, implement your new title and bullets to your product listing. After you make this update, Amazon will re-index your listing, so you’ll temporarily see a drop in your organic ranking, but based on your sales history, reviews, and traffic, you’ll see your rank resume its position.

Stay Compliant, Stay Successful

The recent announcement regarding titles has received a variety of different reactions, and many sellers may be asking why it took Amazon so long to enforce its own policy. Whether you’re in favor of the crackdown or giving it the thumbs-down, ensuring your title meets Amazon’s policy requirements will keep you from being penalized with a loss in visibility and help maintain your sales opportunities. 

For any help getting in step with Amazon’s product title guidelines, contact us at service@viral-launch.com. Our team can ensure your product listing complies with Amazon’s style guide and is optimized to increase your visibility, conversions, and business growth.

The Importance of Ad Position in Your Amazon Sponsored Ads

What items are at the top of your Amazon to-do list? When it comes to maintaining your sales, you should be dedicating a significant amount of time to tracking and improving your Amazon Sponsored Ad campaign performance. Identifying potential issues and fixing them before your campaigns start to perform poorly can save lots of time and headache in the long-run.

Let’s dive into the most important metrics to monitor in your Sponsored Ads, and how you can add smart automation to increase your success rate on Amazon.

A Common Amazon Sponsored Ads Mistake

Constantly optimizing your ad campaigns is so important because Amazon’s algorithms are designed to reward products that perform well, and even a single day with low sales volume will negatively impact your sales velocity. As a result, both your organic rank and paid rank will suffer.  

As you’re managing Sponsored Ads campaigns, it is very important that you pay attention to every single ranking movement, ensuring that you know when your ad is performing well. Getting this right will not only result in a well-performing campaign, but it will also help your promoted listing gain organic positions. (If your goal is to push organic rankings via sponsored ads, make sure that your listing is optimized for your targeted keywords before starting the campaign.)

Many advertisers fail with Sponsored Ads because they don’t know how the platform works. They’ll throw marketing dollars into this advertising channel without any sort of plan in place. One of the causes of this behaviour is that Sponsored Ads is one of the hottest topics in the Amazon space and every Amazon “guru” out there is trying to monetize this trend by selling information that is often not backed by data. The result is hundreds of new sellers starting to advertise on Amazon only because they’ve been told to do so, and they’re afraid of missing out if they don’t join the trend. Classic FOMO.

Guess what? This behaviour will get you in big trouble.

The Ad Strategy that Can Change Everything

Amazon’s Sponsored Ads engine is run by a sophisticated algorithm. Understanding its mechanism is not easy, even if you have some previous experience running campaigns on Google Ads (formerly Google AdWords). There are so many moving parts that it takes just one of them performing poorly to jeopardize your whole campaign.

Many people make the mistake of thinking that building campaigns in Amazon’s Sponsored Ads is just the same as in Google Ads. Unfortunately, this is not the case. While Google Ads is designed to drive traffic from different channels and optimize based on the trackable goals that you specify (eg. lead, purchase, view of a key page, etc.), Amazon’s Sponsored Ads optimization algorithm is designed to favour ads that make Amazon more money.

This, of course, changes everything.

One of the things that I’ve learned over years of managing campaigns on Google Ads is that your campaign performance will only be as good as you are at managing it. For instance, the mistake that most people make with Sponsored Ads is to focus solely on ACoS which is not the best KPI (Key Performance Indicator).

For a campaign to be profitable, you need to first know your breakeven point. This is determined by your listing’s conversion rate, cost-per-click and, of course, the maximum cost that you are willing to pay to acquire a customer (Max CPA). Once you have these metrics, you need to calculate your maximum cost-per-click that you can afford to pay to be profitable.

You can use the following formula to calculate your maximum cost-per-click:

The table below will help you to calculate what your Max CPC should be based on the metrics mentioned above:

  • Sale Price = The price at which your product sells or is sold at after its price has been reduced.
  • CoGS = Cost of Good sold including Amazon fees and various manufacturing costs.
  • Max CPA = (Sale Price – CoGS = CPA) The maximum cost you can afford to pay to acquire a customer and break even.
  • Listing CR = Your current listing’s conversion rate (you can find this number in your Seller Central’s business reports)
  • Max CPC = The maximum cost you can afford to pay for a click and still make money.

This formula will change everything, as you will learn that, often, the keywords you’re currently targeting are not the best-performing. Consequently, you will be more profitable if you focus on those that you can afford to buy clicks for (based on your max CPC).

Once you have this step figured out, the next big metric to monitor is your ad position.

If you are familiar with Google Ads, you probably know that one of the most popular bidding strategies is the “bid to position.” In fact,Search Engine Land even wrote a script to automate this. Of course, having your ad show in position one is the goal for most advertisers, as this will not only increase the ad visibility but get you the highest CTR (ad copy plays a big role here)  which means more traffic. This rule is significantly more important with Amazon Sponsored Ads given that nearly 70% of Amazon.com shoppers place orders using a mobile device.

Keep in mind that higher position means, often, higher CPC so you have to focus on conversion rate optimization first (if you listing’s conversion rate is low) and ensure that you can afford to pay a higher CPC that allows you to compete for position #1.

Now that you know how important your ad position is, it is imperative that you build and structure your campaigns in a way that allows you to achieve this result while minimizing your ad spend.

Keep Track of Your Ad Position

After testing this theory with outstanding results for the past nine months, we decided to build a tool that allows Amazon advertisers to monitor their ad position and receive notifications alerting you when your ad is losing positions. Keyword Manager shows exactly where your product is ranking so that you can precisely measure the results of your efforts. You can even view historical data to see where your ads are at now compared to where they’ve been in the past.

Alongside your Sponsored Ad rank, Keyword Manager shows helpful metrics such as Amazon’s Choice Badge notifications, Amazon’s relevancy score, search volumes, suggested CPC bids, organic rank position, whether or not you’re indexed, and more. No other tool shows you these many keyword insights.

Try Keyword Manager out for yourself. Whether you’re implementing a new Sponsored Ads strategy with profitability in mind, or you’re monitoring your indexation and keyword rank, Keyword Manager equips you with the metrics you need to position your listing for success.

Track Your Ad Position

Amazon Sales Tax: Everything You NEED To Know | Avalara

Amazon Sales Tax: Everything You NEED To Know | Avalara

Amazon Sales Tax has always created a HUGE debate among Amazon Sellers. Who’s responsible for collecting? Where should you collect? What’s happening now? What’s happening in the future?

This is one HUGE aspect of your business that you need to get right. Today, we’re bringing Scott Peterson onto the show. Scott has an incredibly impressive involvement with Sales Tax, and is also a part of Avalara. He’s here to break down what Sellers need to know now, and what Sellers need to know for the future. 

Take notes. You don’t want to miss what Scott has to say. 

Check out Avalara: Avalara.com

Listen on iTunes   Listen on Stitcher

(Part 2): Shipping & Freight Forwarding: Tariffs, Policy Changes & Q4 / Q1 Strategy With Flexport

(Part 2): Shipping & Freight Forwarding: Tariffs, Policy Changes & Q4 / Q1 Strategy With Flexport

Shipping, Importing and Freight Forwarding is perhaps one of THE most confusing, yet essential, aspects to selling on Amazon. There are a LOT of changes happening in the Amazon space right now. Policy changes, Tariffs, Q4, Q1… and we’re breaking it ALL down in this two-part series.

I’m bringing Michael from Flexport onto the show – you’ll learn what Flexport’s all about in the intro of the topic discussion, just know that Flexport is on TOP of the Freight Forwarding and Shipping Logistics game, AND is focused on innovating in the Amazon space. They’re incredible at what they do, and have incredible perspective for what’s going on right now.

This week, which is part 2, we’ll be touching on general best practices and some solid Q4 / Q1 strategy. Pay attention here everyone, there’s a LOT to digest, but this information is ESSENTIAL.

The 3 lists for products affected by Tariffs:
List 1: http://bit.ly/VL-List1
List 2: http://bit.ly/VL-List2
List 3: http://bit.ly/VL-List3

Here the link to file for an exemption:
http://bit.ly/Tariff-Exemption

Listen on iTunes   Listen on Stitcher

(Part 1): Shipping & Freight Forwarding: Tariffs, Policy Changes & Q4 / Q1 Strategy With Flexport

(Part 1): Shipping & Freight Forwarding: Tariffs, Policy Changes & Q4 / Q1 Strategy With Flexport

Shipping, Importing and Freight Forwarding is perhaps one of THE most confusing, yet essential, aspects to selling on Amazon. There are a LOT of changes happening in the Amazon space right now. Policy changes, Tariffs, Q4, Q1… and we’re breaking it ALL down in this two-part series.

I’m bringing Michael from Flexport onto the show – you’ll learn what Flexport’s all about in the intro of the topic discussion, just know that Flexport is on TOP of the Freight Forwarding and Shipping Logistics game, AND is focused on innovating in the Amazon space. They’re incredible at what they do, and have incredible perspective for what’s going on right now.

This week, which is part 1, we’ll be talking a LOT about Amazon’s Policy change and what’s happening with Tariffs. Next week, in part 2, we’ll be touching on General best practices and some solid Q4 / Q1 strategy. Pay attention here everyone, there’s a LOT to digest, but this information is ESSENTIAL.

The 3 lists for products affected by Tariffs:
List 1: http://bit.ly/VL-List1
List 2: http://bit.ly/VL-List2
List 3: http://bit.ly/VL-List3

Here the link to file for an exemption:
http://bit.ly/Tariff-Exemption

Listen on iTunes   Listen on Stitcher

5 Amazon Sourcing Mistakes Sellers Are Making | Elena Saris

5 Amazon Sourcing Mistakes Sellers Are Making | Elena Saris

Manufacturing and Sourcing is an INCREDIBLY important subject for optimizing the sales process of your Amazon storefronts. There are certain steps that you need to implement in your Seller processes. Oftentimes, however, Sellers aren’t even aware of the fact that they don’t have all of the necessary steps in place. Sellers miss out on thousands of dollars, or miss out on time invested, because they weren’t aware of one small step they could take — or because there’s something else they could be doing that will save them hundreds of hours down the line. This doesn’t just apply to sourcing and manufacturing processes on Amazon… but that’s our focus for today.

Keep up to date with us on Instagram:
bit.ly/Cameron_Insta
bit.ly/Casey_Insta

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How to Find Manufacturers for Amazon Products: A Crucial Step in Building Your Brand

The journey to selling on Amazon can be a long one. The first step is of course choosing a product that matches your budget in a market that you can confidently break into. Next up is turning your idea into a tangible product! You may be wondering how to find manufacturers, especially if you are a first-time Amazon seller, but it is easier than you may think.

Finding a supplier or manufacturer can be an intimidating process for experienced and first-time sellers alike. You want to find a supplier that will not only supply you with stock, but will also become a business partner with you as your company grows.

Domestic vs. Overseas

Your first step is to decide whether to buy from a domestic or overseas supplier. Most sellers will end up sourcing from China because the costs are so much cheaper, even after accounting for shipping and quality inspections. There are benefits and disadvantages to both, and it will ultimately come down to your personal preference and budget.

Advantages of sourcing overseas:

  • Cheaper production costs
  • More manufacturers to choose from
  • Wider variety of products

Disadvantages of sourcing overseas:

  • Turnaround time is longer
  • Harder to ensure the manufacturer’s legitimacy
  • Quality of goods is not guaranteed
  • Little to no legal safeguards or payment protections
  • Shipping is more expensive and must clear customs
  • Communication barriers and cultural differences may be hard to navigate

Advantages of sourcing domestically:

  • Quality is perceived as higher
  • Shorter turnaround and shipping times
  • Easier to verify the legitimacy of the manufacturer
  • More legal safeguards and payment protections

Disadvantages of sourcing domestically:

  • Production costs are dramatically higher
  • Fewer product options

You do not have decide between one or the other right away; just keep those factors in mind as you begin your search.

What to Look for in a Supplier

Your goal should be to find a supplier that you can have a lucrative long-term partnership with. As you begin searching for suppliers that can create your product, look for those who exhibit these traits:

Good communication: Do they respond to your messages in a timely manner? Do they ask for clarifications?

Helpful: Do they answer your questions completely? Are they honest about setbacks and shipping delays? Are they willing to have a quality control inspection done by a third party?

Reputable: What do other vendors in the space say about them? Will they provide copies of their business licenses and agree to a property inspection?

Experienced: Have they been in business for 3 years or longer? How many orders do they process every year?

Flexibility: If there is a problem with production, are they willing to work with you to find a solution?

Affordable: Do your profit margins allow you to work with them? Are they willing to negotiate prices?

In addition, look for suppliers who make a wide range of products and can keep up with your growing Amazon business. If your orders increase dramatically, or if you want to diversify your products, you want a supplier who will be able to meet your needs right now as well as in the future.

Finding a Supplier

Compile a list of at least 10 suppliers to make initial contact with so you can find the right partner as quickly as possible. The process may seem overwhelming at first, but there are multiple sources of information that can speed up your search and make it easier.

Directories

The internet is a great place to start looking for suppliers. Most online directories allow you to browse products and get in touch with suppliers worldwide, all in one place.

Alibaba is the largest online wholesale manufacturing directories and one of the most popular one-stop shops for sellers looking to source their products from overseas.

We actually just hosted a Webinar with Alibaba.com, talking a bit about Q4 but also about sourcing and manufacturing! Check it out in the video below:

Because counterfeit accounts are harder to track on such a massive database, Alibaba offers several supplier verification categories to protect buyers from fraud and increase payment security, including (but not limited to):

  • Trade Assurance: Your payment is protected if the supplier does not ship on time or if the product quality does not match what you specified in your contract.
  • Gold Supplier: Suppliers with a gold rating have gone through a verification process by an approved third party inspector.
  • Customs Data: You can access the public trading records of all the companies that have shipped into the United States.
  • Inspection Service: If you make an order through Trade Assurance, you have the option to get a quality control inspection from an Alibaba approved third-party inspection company.

 

 

To further narrow down your choices, you can filter search results by vendors that have Trade Assurance and Gold Supplier badges. You can also browse the supplier’s company profile to check their certifications, production capacity, and physical location to determine their legitimacy before making initial contact.

Other popular online directories include:

Trade Shows

Trade shows offer buyers a chance to talk directly with a large number of potential suppliers at one time. The Canton Fair is the largest and longest-running trade fair in China and takes place twice a year. Most booths display finished products, but you should still ask if they can do custom orders. You can also collect free product samples instead of paying expensive airfare to ship them. Being able to communicate face-to-face with suppliers is essential for building trust and developing a better relationship for future orders.

 

Source: CantonFair.net

References

Ask businesspeople and other eCommerce sellers in your professional network about how to find manufacturers that would work best for your needs. You are more likely to get an honest assessment of a supplier’s capabilities from someone who has worked with them in the past. If you develop a rapport with a supplier who ends up not being a good fit, do not be afraid to ask them for recommendations.

Always keep your profit margins in mind as you look for a supplier. Pay attention to minimum order quantities, and add up the costs of production, including shipping and FBA fees to determine if you could actually make a profit.

You may be able to put yourself into a better financial position by negotiating prices with your supplier. For more tips on how to find and negotiate with a manufacturer, be sure to check out our Follow the Data podcast episode on the subject.

 

 

Final Thoughts on How to Find Manufacturers

Finding the right manufacturer takes patience, perseverance and a little elbow grease, but by the end you will be one step closer to making your Amazon dreams a reality. Here at Viral Launch, we want to provide you with all the information you need to become a successful Amazon seller. For more on Amazon selling strategies, we encourage you to subscribe to our blog, check out our Youtube channel, and listen to our Follow the Data podcast.