3 Amazon SEO Tips from Viral Launch Lead Copywriter Yale Schalk (Follow the Data Ep. 22)

3 Amazon SEO Tips from Viral Launch Lead Copywriter Yale Schalk (Follow the Data Ep. 22)

Keywords are what set your listing up to rank well and sell well, but there’s a catch. People also need to understand what your product is and what it does from your copy. How can you inform shoppers and do Amazon search optimization at the same time? Join hosts Cameron Yoder and CEO Casey Gauss for this conversation with Viral Launch Lead Copywriter Yale Schalk. And find out how to set up the best possible listing with these 3 Amazon SEO tips.

 

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Follow the Data Show Notes

Podcast Transcript

CAMERON YODER:
Contrary to common belief, getting ranking on Amazon is not about lowering your BSR. It’s about getting sales attributed to a keyword. Keywords are what set your listing up to rank well and sell well, but there’s a catch. People also need to understand what your product is and what it does from your copy. How can you inform shoppers and capture all your product’s keywords at the same time?

I’m Cameron Yoder, your host for Follow the Data: Your Journey to Amazon FBA Success. In this show we leverage the data we’ve accumulated at Viral Launch from over 30,000 product launches and our experience working with 6500 brands to help you understand the big picture when it comes to Amazon and, more importantly, the best practices for success as an Amazon seller.

In today’s episode I sit down with our Lead Listing Specialist, Yale Schalk, to talk about the best practices for writing an Amazon listing. We’ll talk about the keyword research, writing for Amazon SEO and how to convert shoppers. Let’s jump in.

So okay, we have Yale in with us today. Casey’s also sitting in on this.

CASEY GAUSS:
What’s up, guys?

CAMERON YODER:
So we’re talking to Yale today about listing optimizations. First, Yale, thank you so much for coming in on the show. How are you feeling about being on the podcast?

YALE SCHALK:
Awesome. Awesome, Cam. Really, really excited to debut on our expertly-produced podcast, which by the way I just want to say that everyone should be subscribed to, and you know, every morning you wake up just find your nearest rooftop and shout it and tell everyone. But yeah, excited for that and really excited to kind of jump into some key information that I really know is going to help a lot of people out there.

CAMERON YODER:
Yale is also already on the ball with recommending the podcast, which is great. I love it. Yale is our Lead Listing Specialist, okay? And he’s been a veteran writer with 10 years of experience writing about retail products. So he’s written for brands like Nike, Adidas and Reebok and is known in the office for his excellent taste in sneakers, okay? So actually Yale, what is your favorite pair of sneakers?

YALE SCHALK:
Oh, wow, that’s – it’s literally an impossible thing to answer. You know, obviously, I was raised on Michael Jordan and Air Jordan sneakers, so I can at least narrow it down to that, but from there it’s all bets are off. There’s just too many.

CAMERON YODER:
Well, all that being said, Yale is definitely deserving to be on this podcast talking about listing optimization when it comes to Amazon specifically. But before we dive into Amazon-specific SEO and Amazon-specific listing ops, I want Yale – Yale, can you touch on just SEO in general, SEO as a practice?

YALE SCHALK:
Absolutely, for sure. So you know, when people think of, you know, the term SEO or, you know, properly search engine optimization, you know they think of Google, right? They think of, you know, their minds go right to Google because Google is this ubiquitous thing that is just out there. So but SEO is not confined to Google. You know, it’s like if you’ve ever seen the movie The Matrix, you know at the end when Neo sees everything in just this digital rain, and it’s just like streaming lines of green code everywhere, you know, I like to think of SEO like that. I think it’s, you know, it’s very much in the fiber of anything that you search on the internet, and it’s necessary, you know, any time that you type something into a search bar.

CASEY GAUSS:
Well put.

CAMERON YODER:
Yeah, The Matrix.

CASEY GAUSS:
I love that analogy. If you haven’t seen The Matrix you just missed out on a great analogy.

CAMERON YODER:
Watch The Matrix, buy some sneakers, and then you’ll be set. So that’s general SEO, right? So can you move further maybe into like, I don’t know, Amazon or Google specifically?

YALE SCHALK:
Absolutely. So the way it works is basically that, you know, the input for a search is almost always language, and then the search algorithm uses that language to return a set of results, and then to get your content in that results list you have to give the algorithm basically what it wants. So then that begs the question, okay, so what does the algorithm want? In terms of Google SEO, that’s about proving credibility with, you know, relevant headings and meta-descriptions and links, and of course language for Amazon. It’s different from the standard SEO set up in that the results exist within Amazon’s platform. You know, for example, you don’t navigate to a different domain when you click on a result. So Google looks for site credibility with links and traffic, while Amazon looks for language, you know, or specifically keywords. So it’s really important for everyone to keep in mind that Amazon is really its own ecosystem when it comes to how searches are conducted and how those searches help determine the results you get when you or, you know, your potential customer, is looking for something.

CASEY GAUSS:
And I think it’s important to mention that – I think this is a stat from either 2016 or 2017, but over I think it’s like 55% of product searches begin on Amazon. So when it comes to king of search engines, when it comes to product searches, I think Amazon takes the crown.

YALE SCHALK:
Absolutely.

CAMERON YODER:
And that’s something I don’t think a lot of people think of, simply put, Amazon as a search engine. But in fact, like you said, it is, and listings in a sense really are all about SEO when it comes to Amazon specifically. So Yale, would you be able to introduce to us just some tips, maybe three basic tips that you have for everyone when it comes to listing optimization and keyword optimization on Amazon?

YALE SCHALK:
Absolutely, for sure. And you know, I think the good set up for this is like, you know, obviously everyone wants the highest visibility for their product. You know, ideally that’s page one. That’s what everyone wants to be on Amazon. So you really cannot afford to overlook the importance of keywords when assembling your product listing. You know you can have, and you know I never tire of saying this, but like you can have breathtaking photos, and you can have the most exquisite product description, but you know, without the proper keywords and the correct placement of those keywords in the listing, you know you’re basically – you know you’ve got a Ferrari with no engine. You know, it’s looking amazing, but it’s not going anywhere. So I just really want to emphasize, you know, first off that, you know, you can’t just throw information together and hope something happens. You know, I can tell you that it won’t. It doesn’t work that way. So it’s vital to get that keyword foundation in place.

So I would say for the first tip is plurals, plurals of words. So Amazon says that they account for plurals of words. So if you search swaddle blanket, you know, you’ll get different results than if you search swaddle blankets. So some listings will have, you know, both the plural and the singular form of the keyword while others won’t. So when someone searches blankets it’s, you know, hard for the algorithm to determine, you know, what exactly that person is expecting. So the algorithm is very smart, but it has its blind spots, and so one of the blind spots is it doesn’t know, you know, for example for this example that, you know, if you’re looking for multi-packs of swaddle blankets or if they’re looking for all the swaddle blankets on Amazon, so having both forms of the word, you know, or multiple forms of those words, those keywords, is really important for you to show up in any search related to your main search terms.

CAMERON YODER:
So tip number one, overall is suggesting to use both the singular and plural form of your primary keyword, or how many keywords do you think this would apply to?

YALE SCHALK:
I would say as long as you’re starting with your root keyword you want to kind of work in maybe the most common – and this is something that you’ll be able to kind of see in your keyword research, but and you’ll be able to notice patterns of what people are searching for, but usually you’ll just find like those simple little variations, those little, like little degrees of that root word, you know, just plurals and just different tenses of the word that people might throw in there when they’re searching for products.

CASEY GAUSS:
I think it’s important to mention also, I think one common mistake, and I don’t know if this is one of the tips, but you know, people always want to know am I indexed for this word. So just because you’re indexing for a word does not mean that you’re driving the same amount of keyword power or keyword juice, however you want to refer to it, to those words. So this is an important concept, and you’ll hear more about it.

YALE SCHALK:
For sure.

CAMERON YODER:
Let’s go on to tip number two.

YALE SCHALK:
Tip number two. Tip number two is keyword stuff the title. Yeah, you heard that right. Keyword stuff the title. So there’s been – this has always sort of been a philosophical debate on, you know, are you going to be rewarded if you keyword stuff? Are you going to be penalized if you keyword stuff? But I can tell you in the case of Amazon, in the Amazon world you’re going to be rewarded. So the title is definitely the most important, you know, real estate in your listing in terms of SEO. So you should really use as many keywords as you can fit, you know, without compromising quality or under-serving your character limit or overstepping that. I mean when you overstep that’s definitely something you’ll be penalized for, but so you know, what do I mean by compromising quality? So you know you have to make sure that you’re showing shoppers the information they’re looking for, like you know, things like ounces or fluid ounces might be important to consider, you know, if they’re considering price, or you know, certain features like dimensions or certifications like organic are there to include. So you know, this tip is really about just including as many super relevant keywords, you know, while leaving just enough space for those important, you know, product tidbits that people are looking for.

CASEY GAUSS:
And I always like to say, you know, I would much rather have, you know, a 3% lower click through rate because my title isn’t as beautiful but rank for, you know, twice as many keywords or three times as many keywords simply because I’m putting them in the title versus having that super short, you know, elegant, you know, four-word title that has like my brand name and just a few other words. Let’s say it’s a frying pan, so brand, you know, stainless steel frying pan. There are so many additional words that you need to be including in your title to maximize the position and total volume of keywords that you can rank for; well, rank well for. And so yeah, I would much rather have this longer title, rank for so many more keywords than you have this beautiful title that may drive slightly higher click through rates.

CAMERON YODER:
Yale, what’s your opinion on having the brand name in a title?

YALE SCHALK:
It’s awesome that you mentioned that because I was just going to follow up on that point. Yeah, a thing that I really want to talk about for a second is not insisting on including brand names in titles. I empathize with, you know, every seller that, you know, wants to do that. I mean, everyone wants to have the competitive advantage and get their brand out there, but I would say that you have to apply a pass/fail in terms of your brand name. So look at it this way. You just have to treat it as another keyword, and if there aren’t a ton of people searching for your brand name, then it’s always a good rule of thumb to substitute in an actual, you know, high-volume search term instead of your brand name. And I know that there might be a conception out there that, you know, people aren’t going to see your brand and you know, that’s something like that’s going to be a disadvantage for you, but you know, don’t worry. It will show up – you know, your brand is going to show up in the subheading. You just want to make sure that you make the most use of the title.

CASEY GAUSS:
Yeah, to summarize it, people, you know, aren’t searching your brand name. If they are searching your brand name they’re going to see it in the search results. It says, you know, by brand in most categories. And even if not, if they’re searching for your brand name they should know what your packaging looks like because you should have cohesive labels or packaging or whatever in your photos. They will recognize your brand. You should not be concerned about them recognizing or not recognizing your brand. And by including that brand name in your title you’re just wasting super, super valuable character space.

CAMERON YODER:
I think the question should be what more valuable words you can put into your title that would take the place of your brand name.

YALE SCHALK:
Absolutely.

CAMERON YODER:
Yale, what is tip number three?

YALE SCHALK:
Tip three, prioritize keywords and then write your copy. Yeah, this is another thing that I’ve seen a lot where maybe sellers get focused on, you know, really fleshing out their copy, their listing, and they’re focused on, you know, stuffing as much information and even sort of messaging, you know, that they’ve come up with into the listing. But I would say that, as we’ve said, you know keyword is king, and you really have to sort of like lay that foundation first and then, you know, work in your copy from there. You know, again, it seems to make a lot of sense to look at your listing from your sort of branding ideas and everything like that. But you’ve got to get the keywords right, and then you know, then you can provide the insight and wrap everything around that.

CASEY GAUSS:
I think this fits well, actually, with your second tip, which was keyword stuffing the title. In a lot of cases I think people have a rough time picturing where – and correct me if I’m wrong, Yale, but people have a tough time picturing where to get started with keywords, and so maybe they’ll write – they’ll try to eloquently put together like a string of words that connect well, maybe have some keywords in, and then they’ll try to like piece together other keywords that they want to put into the sentence that they’ve developed.

YALE SCHALK:
Right.

CASEY GAUSS:
When in this case you’re saying like no, start with the foundation, like with your title. Let’s say with your title. Start with the foundation of as many keywords of like a bunch of high-end keywords, keywords that are going to convert or have a lot of traffic leading to them. Start with that foundation of all those keywords, and then maybe piece them together. Is that what you’re saying?

YALE SCHALK:
Oh, for sure, for sure. I mean you really do, like we said, with the title you really have to get the right keywords up there upfront and you know obviously try to assemble those in, you know, the most beautiful way that you can and sort of balance, you know, walk that line of getting the keywords and getting the product information up there for people, and then from there it’s really just a matter of prioritizing.

CASEY GAUSS:
Yeah, and this is what I was kind of alluding to earlier that I didn’t want to go into because I didn’t want to steal Yale’s thunder, but just because you are indexed for a word does not mean you are driving the same amount of ranking power. So what this means is just because you have, you know, keyword XYZ in your description that yes, you – or a bullet point or whatever – yes, you will be indexing for that, but just because you are indexing because the word is in a bullet point doesn’t mean you’re driving the optimal amount of power, and you’ll drive that optimal amount of power by having it in the title, preferably the highest volume keywords at the beginning.

CAMERON YODER:
Yale, can you touch on just a little bit about how much energy people should be putting into their bullets, into their descriptions or their backend keywords? I think a lot of people tend to freak out about the bullets as much as they do the title. And you already mentioned that the title is going to be your primary keyword ranking driver, but where are the other aspects of a listing when coming into this?

YALE SCHALK:
Oh wow, yeah, so you the – yeah, of course, like we said, the title is obviously the most important part, and you know, where the keywords are really prioritized there. But from there I think the most important point for crafting your listing is to keep in mind that buyers by and large are on Amazon to basically scan information. They’re not there to, you know, read novel length listings, and a lot of the times yes, you know, obviously your product information is obviously helpful when they’re, you know, comparing products and trying to make a decision. But a lot of the time they’re just scanning that information, and they need it very succinctly. They need it very concisely, and that’s really going to a lot of times be the difference between, you know, someone adding your product to cart and checking out and, you know, maybe passing over and going with someone else. So yeah, definitely keep that in mind. You know, think of it in terms of a priority list. So the title is the number one priority, then the bullets number two, product description three, and so on. So yeah, definitely assemble your information accordingly.

CAMERON YODER:
Yale, is there anything else that you’d want people listening to know, even if it’s just in general, about listing ops or if you’d want to summarize in any way? What more, what else do people need to know?

YALE SCHALK:
I would say, you know, I think the thing that comes to mind most for me is that each segment of the Amazon selling process is so important. And you know, that’s really why Viral Launch exists. You know, we exist to help you get that right. You know, so I would say use our software. Get in touch with us to do your product photography. Get in touch with us to do your listings. You know, we really have – we’ve really refined and really perfected the entire process. So you know, we really are here to help you be successful.

CAMERON YODER:
That’s great. Casey, do you have anything to add?

CASEY GAUSS:
No, Yale’s just been killing it. You know I think that too many people – you know, I’ve definitely seen plenty of people say, you know, I don’t have time for keyword research. I don’t have time to put into my listing so I just threw something up, and I’m moving on. Essentially people just look at it as just another box to check, and the thing is like Yale mentioned at the very beginning of the listing, or sorry, the podcast, the listing is absolutely critical to achieving success on Amazon, especially as you continue to enter more and more competitive markets. The greater the level of competition, the greater your listing needs to be from a, you know, keyword structure standpoint. So if this is not on point it’s going to be so much more difficult for you to drive rankings, to sustain rankings and to drive sales. And so if you aren’t willing to take the time to invest in this listing, you know, I think your Amazon FBA journey is going to be pretty difficult.

CAMERON YODER:
This is one of those – it’s another one of those no-brainers. It goes with photos. Like why would you not have the best photos possible? Why would you not have the best listing optimization possible? If you don’t optimize this, if you don’t put energy or effort into it, then you’re not going to get the results that you could if you would have put that time or those resources into it.

CASEY GAUSS:
Yeah, it’s just another corner that people like to cut that really ends up biting them, you know, later.

CAMERON YODER:
Don’t cut corners. In this case one of those corners is listing optimization. So do not cut listing optimization.

CASEY GAUSS:
Yeah, I got good feedback from somebody at a conference that I spoke at this weekend, and they loved the – you know, everybody’s looking for that silver bullet. And we say you don’t need a silver bullet. You need an arsenal. And one of those weapons in your armory needs to be an amazing listing.

CAMERON YODER:
Well thank you so much, Yale, for joining us and for providing so much valuable information on listing ops.

YALE SCHALK:
Absolutely.

CAMERON YODER:
Well, that is all for this week. Thank you so much for listening to Follow the Data. For more insights and reliable information about how to succeed on Amazon, subscribe to the podcast and check us out on YouTube. For those of you who are looking for your next great product I have a series of product discovery walk-throughs videos on our YouTube channel that show you really how to leverage the tool. Just search Viral Launch on YouTube, go to our page and look for my face in one of the videos. Don’t forget to leave us a review and let us know what you think of the show. And if you really like the show and you like what we’re doing here at Viral Launch, tell your fellow Amazon sellers about us. We want to be a resource for sellers and the information source in this space. So please tell your friends, spread the word and share the show with other Amazon sellers.

Thank you, again, so much for listening. Feel absolutely free to hit us up on Facebook or tweet at us if you have any questions or feedback. And if you want to be featured on the show or have an Amazon related question or an idea for an episode, feel free to leave us a voicemail. Our number is 317-721-6590. Also feel free to just hit us up on Facebook or tweet at us if you want to be featured on the show, too. We can always take those questions and feature them on the show if you don’t want to call in. Until next time, remember, the data is out there.

6 Amazon Keyword Research Tips from a Listing Specialist

What is keyword research?

Keyword research is the process of finding and collecting relevant words and phrases that online shoppers use when looking for your product. 

The key to a great listing is great keyword research. There are plenty of tools out there that boast their expertise in finding you all the keywords you need for your product, cutting down the time you need to spend on keyword research and making you money by improving your listing. It sounds too good to be true, right? And that’s because it is. You’re not going to be able to find all the best keywords in the same place.

The best way to find the highest volume of relevant keywords that will help you to index, rank, and increase your product’s visibility is to do good, old-fashioned, multi-source keyword research. Great keyword research is not something you can afford to skimp on if you want your product to be successful and can be the difference between making hundreds of dollars or hundreds of thousands of dollars. Here are some of the techniques that we use to write incredibly powerful Amazon listings:

 

  1. Start with a Tool

Tools aren’t perfect, but they are a good place to start. The main keywords for your product will be obvious. Just ask yourself, “What is this product?” If it’s a ball pump, that’s likely your main keyword. If it’s a dog treat, that’s probably your main keyword. Start with that basic word or phrase and feed it to one of the many Amazon Seller keyword tools. Then take the list of keywords that your tool spits back at you, and begin to comb through, taking out words that do not apply to your product.

Keyword tools are great at producing volume, which feels impressive, but there is only so much space in a listing with restrictive character limits. And even if you do stuff your listing full of these tool-generated keywords, the question is: are those keywords relevant to your product and are they ultimately helping your listing?

Unfortunately, from my experience testing out different keyword tools, the answer is no.

For example, if you search for keywords related to ball pump with Scientific Seller, some of the keywords that it suggests are “ballet, shoes, women, thrower, and tent.”

These keywords might be relevant to your product if it comes with women’s ballet shoes or a tent. No judgment. But that’s what you have to determine as you go through the keyword research results that you get from your tool. You’ll probably need to tweak your searches, doing some broad keywords and more specific phrases, but no matter how you do it, you’re going to have to audit your list for quality.

 

You’ll see the same kind of noise with all of these tools: Merchant Words, Magnet, Google Keyword Planner, and the list goes on. Even still, a tool can speed up your keyword research by providing you with a long list of words that appear around your main keyword. That said, there still isn’t anything that compares to the human brain in distinguishing between relevant and irrelevant keywords for your product.

Make sure to search more specific variations of your main keyword. If your product is organic, try “organic dog treat.” If it’s made in the USA, search “dog treat made in USA.” If it comes with a free toy or doubles as a toy, look up “dog treat toy.” Once you’ve explored these variations and have a robust list, start looking at your competition.

 

  1. Poach Your Competitor’s Keywords

With a solid start to your keyword research, it’s time to check out your competition. I’m not talking about reverse ASIN lookups. This is another alluring solution to cutting down on keyword research time. The problem with reverse ASIN lookups is that you get no competitive edge if you only take your competitor’s’ keywords. You have to take that and more to really push your product above the rest.

Looking at competitors is a good way to fill in gaps in your research. For example, let’s say you searched for dog treat, doggy treat, organic dog treat, dog treat made in the USA, and dog chew, using your keyword tool. You probably missed a few keywords that apply to your product.

Just by scanning the titles of “dog treat” search result page 1 competitors, you might see words like “natural, healthy, flavored, grain free, training treats, gourmet, smoked, delicious, and tender” Add the keywords that apply to your product to your list.

It can be tempting to go for sheer volume when you’re researching, but be intentional about only adding keywords that relate to your product. For example, if your dog treat is a crunchy treat, don’t use words like “jerky” or “soft.” Your listing may index or even rank for those keywords, but you won’t convert well.

If your product isn’t something that shoppers are searching for, try to find contested keywords with a mix of products in the page 1 search results and add them to your keyword research list.

 

  1. Venture Outside of Amazon

Now that you’ve rounded out your keyword research with keywords from your top competitors, it’s time to broaden your research to other e-commerce platforms like Jet.com and Walmart.com. I like to check Google’s Shopping section in my keyword research as well. You’ll find many of the same products on these sites. Sometimes they use slightly different keywords, and sometimes there are completely different products with their own unique keywords.

Sticking with the dog treat example, I picked up “pet food, chewing, habits, basted, biscuit, vitamins, minerals, freshen breath, real, ingredient, and chewy.”

Depending on the product, I’ve found this step in my keyword research to be either extremely beneficial or very redundant. Either way, it’s always worth checking. Even just finding a few unique keywords to add to your listing can improve sales month over month. Make sure to search multiple variations of your product’s main keyword or keyword phrase to get the best showing of your online competitors.

Once you’ve covered all your bases on the high-level keywords, it’s time to burrow down into the more specific and more technical keyword research.

 

  1. Use What You’ve Got

Make sure to include your product’s ingredients or materials in your keyword research. Look for common abbreviations or nicknames associated with each component, and research the associated benefits to understand the different ways that your product helps your customer and the different features shoppers might be looking for.

Make sure to add any conditions that your product or your ingredients address, but be cautious with including diseases. Keywords like “heart disease” or “cancer” are sometimes flagged as faulty claims.

 

  1. Utilize Sponsored Ads

Sponsored Ads, or PPC ads, can be another great tool for keyword research. With Automatic ads, Amazon shows your product as a sponsored ad for what it considers to be relevant keywords based on your product’s information. After an Automatic Ad campaign, you can download a keyword report and figure out which keywords your product performed best for.

To start an Amazon Sponsored Products campaign with Automatic Targeting, head to Seller Central > Advertising > Campaign Manager. When creating the campaign, set your daily budget, which is the amount you’re willing to spend in one day, and your bid, which is the maximum amount you are willing to pay when someone clicks your ad.

Run your Automatic campaign for a couple of weeks, and then download the keyword report, which can be accessed in Seller Central under Reports > Advertising Reports > Search Term Report. Once you’ve got the report, you can view the keywords that Amazon ran your ad for, the number of impressions (or views) the ad got, the number of clicks on the ad, and the number of orders made on that ad.

You’ll want to prioritize keywords with high conversion rates in your listing, and you might even want to run through your keyword research routine again with a new focus on these high conversion keywords. High conversion means that for the customer search term entered, your ad got a lot of clicks and orders relative to the number of impressions. For keywords with relatively high clicks but not many orders, you’ll want to consider why shoppers clicked but didn’t buy.

Using Automatic ad campaigns is a quick and fairly simple way to uncover new search terms and determine keyword relevance.

 

  1. Read Related Blog Posts

To round out your collection of technical keywords, look to long-form content like blog posts and product reviews. Especially when researching for backend search terms, related blog posts are a great source of low-volume technical keywords that can help you index for a wider variety of searches, increase your organic sales, and improve your overall rank.

I find buyer guides to be the most keyword-rich, especially for more specific language. In order to appeal to the well-informed and uninformed shopper alike, you’ll want to include simple keywords as well as specific “buzzwords” that shoppers may have encountered in their product research.

I usually find good quality content by searching things like “Which X to Buy” or “Best X for Y,” where X is the main keyword for the product and Y is a condition that the product offers a solution to.

 

Summary

If you follow this tried-and-true keyword research process, you will find a wide variety of relevant keywords that are specific to your product and that can help you to index, rank, and convert. The more honest you are about your product, starting with your keyword research, the more closely your product will match a shopper’s expectations and the more likely you are to convert.

Keyword research is so foundational to a successful listing. It’s worth spending the time to hunt down a diverse collection that will help increase your product’s visibility.

If you’re managing multiple products and don’t have time to go in depth with this kind of keyword research, Viral Launch is always here to lend a hand. Call a coach today to find out how a listing optimization can help your Amazon business.