7 Amazon Seller Tools To Boost Your Business

“A carpenter is only as good as their tools.” – unknown origin. The same goes for amazon seller tools.

While we won’t claim to know much about carpentry, we can confidently say this quote is just as applicable regarding selling on Amazon.

It’s simply unrealistic to expect to do run an Amazon business without some help.

Fortunately, there’s no shortage of Amazon seller tools to help you save time, stress less, and skyrocket sales.

But not all tools are created equally. To help you efficiently run your business, here are a few of the best Amazon seller tools to optimize your process!

Glorify

Consider Glorify to be your one-stop-shop for product images. With its backgroundremoving tool, a massive collection of stock images and models, and templates created for Amazon, Shopify, Instagram, and many other e-commerce platforms in mind, Glorify is the perfect tool for anyone who needs product photography.

Just as Canva makes graphic design a breeze for novices, Glorify simplifies product photography for e-commerce entrepreneurs. Designed to fit the needs and wants of online brands, Glorify is a time-saving, sales-converting necessity.

It’s no wonder 51,000+ entrepreneurs utilize Glorify for their design needs. With their tools, you can handle all of your product photography needs other than taking the actual pictures. Speaking of which…

Dripped Image Product Photography

When creating your Amazon listing, the value of product photography cannot be understated. In the old days of Amazon? Sure, you could skimp on high-quality product images and still pick up sales. But in 2021? High-resolution, professional images are a necessity for any seller looking for long-lasting success.

But not just any photographer will do. You’ll want a photographer with experience in e-commerce. One who knows the value of eye-catching product photography that shows how a product might be used.

That brings us to Dripped Image.

Photographer/owner Jason Weller has plenty of product photography experience under his belt, in addition to years capturing sports, concerts, and events from around the world with his camera. The result? Professional-quality photos that highlight the best of your product and lifestyles that wouldn’t feel out of place in a prestige magazine.

Alibaba

Although simple, it’s vital to remember one of the foundational elements of a successful product is the product itself. You can do everything right to identify a winning product idea, create a product listing with captivating images and search engine optimized copy, and perform advanced advertising strategies. But if you have a crummy product, you’ll likely be inundated with negative reviews and experience dwindling sales.

Thus, it’s critical that you find a manufacturer or supplier that you can trust to deliver a quality product and work with to make improvements.

Ironically, Alibaba appears much like Amazon, but for Amazon sellers.

Alibaba became one of the world’s largest companies, largely on the strength of its B2B e-commerce platform. Buyers choose from hundreds of importers and exporters worldwide to find their ideal product.

The sheer size of Alibaba’s marketplace makes it convenient for Amazon sellers looking for a perfect supplier.

[RELATED: 11 Tips to Source Best Selling Products on Amazon]

The Amazon Seller App

Selling on Amazon is an incredible opportunity for those with the entrepreneurial spirit and attitude, and has paved the way for countless people to make their dreams come true and find financial freedom.

So it only makes sense that the go-getter ethos of entrepreneurs can lead to intense competition in the pursuit of perfection. As a result, that commitment and determination can lead to constant tinkering and monitoring of your store’s performance. And unlike traditional retail stores, your store is open 24/7/365.

Thus, you’ll want to keep an eye on the many aspects of running a business when away from the computer screen.

The Amazon seller app lets you take many aspects of managing your Amazon business from Seller Central with you everywhere you go.

Use the Amazon Seller app to track sales, fulfill orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.

Amazon

Thankfully, the Amazon seller app lets you manage your business so you can live your best life!

Viral Launch

With the wide variety of responsibilities on an Amazon seller’s plate, a true one-stop-shop just isn’t realistic. However, Viral Launch has you covered when it comes to reliably accurate product and market research.

Viral Launch’s data-packed Market Intelligence tool

Whether you’re starting on Amazon and looking for your first product or managing a sizable catalog of ASINs, Viral Launch’s comprehensive software suite can help you make intelligent decisions backed by a treasure trove of Amazon data.

For those looking for a profitable product to sell, the Product Discovery tool reverse engineers results based on filters you apply based on your goals and resources. Our most popular tool, Market Intelligence, provides continuously updated sales data that sellers can peruse to be a master of their market.

Once you’ve found your product idea, utilize Keyword Research to find a complete keyword list to maximize SEO and experiment with your listing in Listing Builder. Track your rivals with Competitor Intelligence to know their every move so you can counter strategically. Automate and optimize PPC campaigns in Kinetic and monitor your rank performance by keyword with Listing Analyzer.

With thoughtfully integrated tools, Viral Launch truly is a one-stop-shop for Amazon product research. With pricing packages catered to your needs based on where you are in your Amazon journey, you don’t need to spend an arm and a leg to gain that numerical advantage.

Simply put, Viral Launch’s Amazon seller tools offer almost everything a seller could ask for. In business, there’s no greater advantage than the statistical advantage.

Listing Dojo

Split Testing tests potential changes and provides data for you to optimize multiple aspects of your listing.

One of the most anxiety-inducing facets of running a business is understanding the possibility that you’re not maximizing your potential.

Is my hero image costing me sales? Would a price decrease significantly boost sales and increase profitability? Would tweaking the product title lead to more traffic?

These are just a few of the countless questions you may have about your Amazon product listings. Implementing significant changes to your listing can be nerve-wracking due to the unknown outcome. Luckily, you can find the answers with actual results by split testing in smaller doses with Listing Dojo.

With Listing Dojo, you can let the data make the decisions. Listing Dojo allows you to run tests on your listing’s title, price, images, or description. As you run the split testing, you’ll be able to see how these changes are impacting your bottom line. Once the tests have run for an appropriate amount of time (recommended: 7 day minimum), you’ll have informative reports comparing and contrasting each’s performance. You may be surprised at how one minor tweak can impact your bottom line.

Moreover, Listing Dojo is entirely free, making it a no-brainer for maximizing profitability.

The Empire Flippers Valuation Tool

The topic of selling your Amazon business is one we’ve tackled recently, and the business valuation tool from Empire Flippers is the best starting point you’ll find. You can fill out their brief form at no cost, and they’ll run the numbers for your company evaluation.

Within minutes, you can discover your business’s estimated valuation to consider if selling is right for you.

Once you’ve received your valuation, you receive a breakdown that operates as a SWOT analysis for your valuation. , the tool provides automatic feedback to help you understand your valuation at a categoric level. Consequently, you can keep that feedback in mind as you advance your business.

An innovator in the e-commerce business transaction industry, Empire Flippers is as trustworthy as they come. Whether considering selling your business or not, every seller should take a few minutes to understand their business a little better from a buyer’s perspective. And if selling sounds right for you, you can certainly entrust the Empire Flippers team to guide you through the process.

In conclusion, these Amazon seller tools are among the many that can make life easier. What Amazon seller tools have been a tremendous asset for you? Let us know in the comments!

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15 eCommerce Trends Every Online Seller Should Know in 2021

When Amazon made its first sale (for a book) online in 1995, we didn’t see the direction eCommerce was heading. 

Ecommerce sales in the US are ever-growing. According to eMarketer, it’s expected to hit $6.5 trillion by 2025. 

Whether you’re selling digital or physical products online, you need to always keep an eye on the trends. 

This will enable you to get more traction, drive more traffic to your website, increase sales, and better position your brand to win.

So what are the latest eCommerce trends?

The truth be told, eCommerce reached an all-time demand in 2020, given the effects of COVID-19. This acceleration is expected to continue as we move into 2021 and beyond.

That said, here are 15 eCommerce trends every seller should know in 2021:

1. Mobile Shopping is Expanding

Your customers want to shop conveniently via their mobile phones. Hence, it’s important to improve their shopping experiences. More so, since it’s estimated that over 73% of eCommerce sales will occur on mobile devices by the end of this year.

These figures should inspire you to embrace new mobile technologies and customer service tools to help maximize your sales.

Today, consumers trust brands to deliver quality products and services. Ecommerce brands such as Home Depot3Wishesand Zappos deliver the best products and offer fair refund policies.

Consumers feel more comfortable today when they shop online via their mobile devices than ever. Millennials and Gen Z, in particular, use computers, mobile devices, and the internet a lot. 

So you can understand why mobile shopping is growing.

2. Young Consumers Are Transforming The Online Business Space 

According to this study, 2 out of 3 young consumers between the ages of 18 and 34 are spending money to purchase items online now than they did before the pandemic hit. 

They increased their online spending by 57%.

In contrast with the older generation: consumers between the ages of 55 and above, whose online spending increased by 41%. 

That said, it’s important to pay attention to this younger generation of shoppers. These shoppers are not as naive or indecisive as you might think. They make most of their shopping decisions without asking their parents, friends, or spouses for permission.

They can get all the information they need from online resources or learn from online learning and tutoring platforms such as Udemy, Skillshare, etc. 

Therefore, you need to start optimizing your eCommerce store and products for them if you want to increase your sales potential.

So where can you find the younger consumers? You need to consider social media networks. 

Gear your efforts towards social media marketing — since more than 50% of young consumers who purchase items from independent brands get recommendations via social media.

3. Conduct Robust Customer Experiment 

This eCommerce trend is a wake-up call. If you’ve not been following your customers closely, it’s time to start paying attention to their needs and wants.

Conducting rapid customer research helps you to identify key opportunities for serving your audience better. 

Steve Borges, the co-founder of Big Light, believes the most effective way for retailers to keep pace with the ever-changing customer needs, preferences, and behaviors involves engaging in rapid customer research to drive innovation.

In Borges’ words, “Retailers are operating in an environment where change is the only constant.”

Essentially, driving innovation that will impact customer experience is going to be more relevant this year and beyond than ever. 

Brands need to laser-focus on the customer needs, which means listening to customers and taking feedback to help design their concepts better.

Whether you’re operating your eCommerce business through a remote working team or you meet in-person, it’s important to start listening to your customers. They’re the reason why you’re a brand in the first place, so give them attention.

4. Connect Using Social Commerce

Your customers are on social media, so you need to be there as well. 

Effective social selling can reward your team building efforts if you encourage every team member to spread the word via their social profiles.

Successful eCommerce stores are active across different platforms and channels, and reach customers where they’re relaxed and spending more time. 

Customers are taking bold steps due to the pandemic, in ways they shop on the internet. “Merchants need to get creative with how they engage with customers today,” says Alli Burg, Shopify strategic partnerships manager.

Burg predicts that social commerce will grow in 2021 and beyond. Her predictions are based on several factors, especially the big announcement that Shopify made in 2020 to develop deeper integrations with Facebook, Google, and more recently TikTok.

Facebook Shops, for example, allows brands and individuals to design a customized online storefront — to aid customers who are looking to buy products via Facebook and Instagram apps. 

Interestingly, the checkout is powered by Shopify. This is a new development in the eCommerce space, and hopefully, you’ll take advantage of it. Here’s a good example:

5. AI and AR Will Improve Online Shopping Experience

How much do you spend online? Are you leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to improve your sales online?

According to Juniper Research, online sellers are expected to spend $7.3 billion on AI by 2022. At the end of the day, AR technologies will be used by 120,000 stores to enrich customers’ buying experiences.

AI will be beneficial to consumers, in particular. Because it can offer personalized guidance and recommendations while they’re online. Thus, giving the customers the same experience they usually get in-store.

Artificial Intelligence can use the shoppers’ past purchase history to recommend products they’re most interested in and more likely to purchase. For example, web hosting providers such as Bluehost, DreamHost, and even WPX Hosting track visitors on their websites and use their browsing data to retarget them.

On the other hand, Augmented Reality (AR) will enable customers to inspect products before they checkout successfully. The customer can see and feel the product they intend to buy — purchase completing their purchase. 

As you implement AI and AR in your online sales strategy, you’ll increase your conversions dramatically and decrease the return rate. 

More so, with advancement in customer service tools such as predictive dialer, phone calls can also be used to convince customers to complete their purchase while they’re still on the website.

6. The Emergence of New Payment Options 

As an online seller, you need to embrace new payment gateways. Currently, most eCommerce brands accept wallets — such as Apple Pay, PayPal, Google Pay, and Samsung), in addition to the typical debits and credit cards.

In 2020, we’ve seen a surge in Bitcoin payments. This trend is going to get stronger this year and beyond. 

It offers tremendous benefits for online sellers, such as low or zero transaction fees and no reverse transactions.

Smart online stores are already capitalizing on this new payment gateway. For example, Overstock partnered with Coinbase to accept Bitcoin as a payment method from its customers.

This year, be prepared to see many online stores integrating cryptocurrency payment options at scale. 

This trend will also provide extra layers and guide online shoppers on how to stay safe online, while using this new payment option.

7. Dynamic Pricing Will Gain More Attention 

Did you know that dynamic pricing offers a viable way to attract new customers and stay competitive? “It’s a tailored pricing strategy based on individuals’ willingness to pay,” says Matter Economics.

The right pricing model can significantly increase the demand for a particular product. If you don’t price your product correctly, you’ll discourage sales and push your customers away.

The right price is mainly the ideal price your customers are willing to pay based on what your product is worth. You also need to consider what price will offer you the maximum possible profit.

Source data

As consumer needs continue to change, it’s valuable to use dynamic pricing software — such as Prisync or Omnia Retail to determine the best price for your products. 

Most of these tools provide a ton of resources and real-time insights into your market, competitors’ prices, demand, and the perceived value of your product to help define a benchmark pricing that will make everyone happy.

8. Consumers Are Embracing Environmental Topics 

Truly, green consumerism is gaining traction. Brands need to recognize this movement and key in. 50% of digital consumers say that environmental concepts drive what items they spend their money on, and where to buy them.

Creating sustainable practices can help an eCommerce brand to stay afloat and relevant in the consumers’ minds.

When developing an online sales strategy, make sure it’s environmentally-friendly. 

For instance, if you sell products on Amazon FBA (Fulfilment By Amazon), then imbibe the practice of sourcing products from fair-trade vendors, manufacturers, and organizations. 

This is a great way to create a greener eCommerce space.

9. Consumers Will Buy More From Independent Businesses 

The truth is that consumers’ shopping habits have changed.

In a study conducted by Shopify, 57% of consumers are willing to purchase from new brands. They want to take that first step to establish a connection. Isn’t that amazing?

From all indications, online shoppers are switching to independent and small businesses that were affected by the pandemic. Even medical companies that deal with empty capsules and other related products are recording consistent sales already.

They want to support them. 37% of consumers prefer to shop with independent businesses to support them, than they did during the pre-COVID-19 era.

Most independent brands offer quality customer support. That’s why consumers are making this shift. There’s also a growing interest in unique products and hand-crafted items. 

For example, over 2.2 million Etsy sellers saw an increase in daily sales during the pandemic, especially as some of them pivoted towards homemade face masks.

10. Personalization is the Future

Personalized online experiences drive sales. That’s exactly what 50% of shoppers want to see when they visit any online store.

If you want to create the best customer experience, you can’t afford to treat your audience like everyone else. They deserve to be recognized and appreciated.

Online shoppers will likely switch to another store if they get poor product recommendations. Remember that recommendations are driven by the consumer’s purchase history or browsing behavior.

You need to take personalization more seriously. 

From the eCommerce emails you send out to your customers to the online campaigns and information you share with a consumer group to your interactive infographic and video content (use a video maker like Promo.com to speed up the process), make them relevant and personalized to your customers.

11. Visual Commerce is Dominating  

The human brain processes visual information 60,000X faster than text. That’s why the future of eCommerce is visual marketing.

Selling products online comes with a ton of challenges. With online sales, there’s no physical interaction with the consumer. That’s why it’s tough — unless you use visual commerce to engage your buyers.

Visual commerce is the next generation of typical static visuals. Companies that sell mattresses, now utilizes interactive elements in their creatives to engage with buyers a lot better. 

Good sleep is critical, hence, online sellers in this industry should get creative with visual commerce, especially when running ads. 

Savvy online sellers no longer use static product photos, they usually incorporate other types of visual elements — such as interactive content, consumer-generated media, engaging videos, and augmented reality.

If you’re looking to boost your online sales, it’s high time you tap into this visual commerce trend. Here’s why: 

75% of online users in the US search for visual content before purchasing a product online. So you have the chance to make more sales from your marketing efforts if you tap into visual commerce.

12. Creative Advertising Strategies Will Grow

There’s a growing trend in the use of 3D and CGI in advertising. It all started in 2020, particularly in the beauty industry. 

Fran Boyd, art director at Shopify Plus agency Underwaterpistol, believes this trend will continue in the new year.

Needless to say, these creative means of advertising products and services online prove to be more cost-effective than traditional advertising strategies.

When you capitalize on CGI animations, you create an avenue to be able to edit and improve the final result in multiple ways.

Now that COVID-19 restrictions are causing teams and crews to work remotely, CGI projects have become the go-to option for modern-day advertising. They’re also smoother to organize.

Another great example of creative advertising in eCommerce is how Ciaté London used an outside-the-box strategy to promote their new makeup range. 

As you can, the promotion was simple. The team projected a large smiley face onto the Houses of Parliament in London and the Brooklyn Bridge in New York.” This happened on World Emoji Day!

It gave people the chance to smile at such a tricky time. Excitedly, consumers loved the approach and the organization saw significant results from this campaign.

13. Online Purchases Will Include B2B Products 

2020 was a record year for disruption. Several companies emerged to help curtail the pandemic with hyper-focused products and services. 

Many businesses evolved in their digital transformation efforts amid global changes. Zoom became one of the best webinar software to host online meetings — since employees couldn’t meet at the office.

Consumers had fewer or no alternative options for buying the products they needed. They turned to online stores to find all of the products they needed.

While food, fashion, gadgets, and other essential items were prominently purchased online, they weren’t the only items people needed. 

Consumers started placing orders for furniture, vehicle parts, and even luxury items used by business executives. . 

These changes in consumer preferences and buying habits may gradually slow down now that people have resumed their normal routine, but the trend will continue to grow.

B2B eCommerce brands are expected to shift their marketing strategies — because customers are not only buying items they need for themselves but what their teams and families need in their home office (for example). 

They can leverage B2B portals and tools such as Hotjar to better understand which sections of their website are being clicked.

As an online seller, make sure your products can be purchased online. There’s no excuse. 

14. Self-Service Platforms Will Gain Greater Popularity 

Self-service platforms have become part of our daily lives. It all started in 2020 when small businesses and solopreneurs tapped into digital opportunities to reach their target audiences. Self-service portals are truly the way to go!

This year, platforms that deploy and allow merchants to sell products online conveniently, without having to write codes or hire expensive developers will thrive

So, how can you take advantage of this eCommerce trend?

You can integrate your online store with platforms that can help you sell your products with all of the essential tools you need. 

Platforms such as Kajabi, Kartra, and Shopify can help you set up product pages, create funnels, and accept payments from international customers. 

You can also use sales enablement tools to power your sales processes when selling to a global audience.

15. Influencers Will Become Brand Partners

Smart eCommerce businesses are leveraging influencers on Instagram, Twitter, Facebook, and even LinkedIn to promote their products. 

And the influencer marketing industry is huge, it’s valued at $9.7 billion in 2020.

If your brand doesn’t like to create content (which is key to generating brand awareness and driving sales), you can tap into the huge fan base of your favorite influencers and celebrities.

In 2021, many established brands and small businesses will resort to influencers as content creators. They’ll also promote the products on their social accounts.

This form of digital advertising can be easily tracked since the influencer can create high-converting landing pages where interested fans can visit to learn more about the offer. This process will be quick, since they can create responsive landing pages with free landing page builders as quickly as possible.

Ecommerce brands can also take advantage of the new features that most social media platforms provide. The algorithm tends to reward businesses that utilize these new features. 

For example, Instagram Reels often generate more organic reach than regular posts or stories. So whenever a new feature is announced, get on board and experiment.  

Conclusion 

With the evolving trend in eCommerce technology and changes in the consumer shopping habits, you need to stay abreast of these eCommerce trends in 2021. 

Keep in mind that no trend is superior to the other. Regardless of the trend you decide to adopt, make sure your focus is on improving the customers’ shopping experiences when they visit your online store. 

You should only implement new trends when you’re looking to establish stronger relationships with your customers. While it’s important to make profits, it should be your key driver.

Ecommerce Is Thriving in 2020 — and Only Growing Stronger

There’s no better time than now to jump into e-commerce.

For those considering leaping into e-commerce by starting their own Amazon business, recent trends and forecasts for the industry indicate the e-commerce gold rush is far from over.

Online retail has continued to roar in 2020. Business Insider reports e-commerce sales for consumer packaged goods grew 83% during the April to early-July period compared to 2019. 

Industry projections suggest the shift in consumer spending is more of a flash point than a temporary flash-in-the-pan.

With so many encouraging signs and a promising trajectory, it’s no wonder starting your own online business continually ranks among the top ways for aspiring entrepreneurs to start their empire and design their own path to financial freedom.

Don’t get left sitting on the sidelines! Get on the field and create your Viral Launch account today to start conducting market research to find WINNING products.

The outlook for e-commerce is already bullish, but don’t be surprised if 2020 outpaces projections as a result of the COVID-19 pandemic. The ongoing pandemic has wreaked havoc on many industries, and traditional retail has been one of the sectors hit the hardest.

Retailers and department stores reliant on brick-and-mortar retail such as Neiman Marcus and JCPenney have filed for bankruptcy, while many others in the sector also find themselves on the ropes. For in-person retail, it’s just the latest blow for an industry running out of margin for error.

Does this mean people have stopped spending? Not at all. The pandemic hasn’t shifted if people will spend their money, but how they will spend it. Instead of heading out to stores and malls, consumers are staying inside and buying online.

How do we know this to be true? Look no further than Amazon, the leader in e-commerce who recently released their Q2 2020 earnings report

Amazon is responsible for 50 percent of all e-commerce trade, a strong indicator of industry health and momentum.

On July 30th, Amazon reported $88.9 billion in revenue, up from $63.4 billion in Q2 2019. The e-commerce behemoth is only growing more powerful as e-commerce continues to pick up momentum making FBA (Fulfillment by Amazon) selling an extremely profitable business opportunity with the right resources and strategy.

But This Is Just The Beginning

As traditional retailers flock to Amazon, e-commerce will only grow stronger and continue to take a larger piece of the pie. But will the arrival of major first-party sellers take a chunk away from third-party sellers?

So far, the answer has been an overwhelming no, as sales from 3P sellers continue to grow year-after-year.


Graph via MarketplacePulse.com

“Third-party sales again grew faster this quarter than Amazon’s first-party sales,” confirmed Jeff Bezos, CEO of Amazon. Amazon’s first-party sales were up 49%.

“Our 3P sellers, largely comprised of small and medium-sized businesses, also stepped up to make more selection available for customers. And as a result, these small and medium-sized businesses have seen significant growth in their sales. Our third-party seller services revenue grew faster than online stores revenue in Q2, with strong growth in both fulfillment by Amazon and merchant fulfilled or MFN seller sales. Third-party units continue to represent more than half of overall unit volume, helped by improved quarter-over-quarter growth in active sellers.”

— Brian Olsavsky, CFO of Amazon

Amazon Is Still Growing

The demand from customers on Amazon has never been higher, with over 150 million Amazon Prime subscribers. For years, the biggest barrier for an e-commerce breakthrough was product availability and customer convenience. 

Amazon has grown to an international powerhouse thanks to its platform designed to make the process of buying and selling online easy for those on both sides. For sellers, Amazon has opened the doors for aspiring entrepreneurs with their massive warehouses for storage and their two-day Prime shipping program.

These assets are advantages that have simplified or entirely erased areas of concern for those with entrepreneurial ambitions.

While the light to jump into the e-commerce game is as green as ever, it won’t stay green forever.

Every minute of experience you have on Amazon is valuable for growing your brand and maximizing your profits. Because each minute is more experience over others who will be entering the marketplace as the industry continues to grow.

Fortune favors the bold and the informed

At Viral Launch, we understand starting your online business can be an exciting, but intimidating leap. At Viral Launch, we’ve made it our goal to provide everything you need to have the data and strategy to succeed. If you haven’t already, sign up for a Viral Launch account today and gain access to your free trial to see all the powerful insights you can glean from our vast amount of Amazon data. With Viral Launch’s Product Discovery and Market Intelligence tools, you can scout the market to find winning products that align with your resources and goals.

Follow our step-by-step guide to Amazon product research to help you find the perfect product for you! Be sure to join our Facebook community of sellers from all walks of experience. Don’t be shy to join in the conversation.

There’s likely to be no better time than now to get your online business off the ground and be your own boss! Amazon’s seller-friendly platform, Viral Launch’s powerful data, and an emerging market are the perfect storm for your entrepreneurial success!

Selling on Amazon vs eBay: Which Is Better?

Online Shopping is seeing year after year growth.  In fact, Retail e-commerce sales worldwide are forecast to nearly double between 2016 and 2020.  If you’ve thought about selling online, now is the time to ride the e-commerce wave to boost revenue.  But which online marketplace should you invest your time, resources, and products?  Should you diversify or go all in on one?  While there are several online marketplace options to sell, we’ll specifically be comparing selling on Amazon vs eBay in this post.

AMAZON SELLERS VS. EBAY SELLERS

In this year’s letter to shareholders, Amazon announced that, “Over 300,000 U.S.-based SMBs started selling on Amazon in 2017.” That’s a lot of new sellers on the platform, and that doesn’t even capture the individuals sellers and larger brands who are all rushing to list their product in Amazon’s ecommerce catalog.

Amazon Sellers

Amazon’s brand awareness as the go-to online store with lightning fast deliveries and excellent customer service draws shoppers like a giant consumer magnet. And that makes it very appealing for sellers. So appealing that many sellers on the platform do not sell their product anywhere else. But with more and more sellers jumping on the platform, competition has increased. And that means customer expectations have increased too.

It’s not enough to ship a product from your garage and have it arrive a week after purchase. Customers want their orders at their doorstep tomorrow. And they want that product to be quality. If it’s not, one bad review can knock down your rating and potentially your conversion rate and your ranking.

Overall, what this more competitive landscape means for the type of sellers on Amazon’s platform is that they are becoming more and more higher-caliber. They are becoming more and more competitive. Those who succeed and win a good ranking position know how the platform works, and they know how to succeed.

eBay Sellers

eBay sellers on the other hand span a wider range. Unlike Amazon, there are not large brand names on the platform. But there is a wide spread of seller types from large, competitive sellers with some brand recognition to the online-yard-sale individuals who are selling single items they are trying to get rid of.

While Amazon sellers battle the high expectations of customers on the Amazon platform, eBay sellers battle quite the opposite: the idea that all items on eBay are used or second-hand. This is probably one of the reasons that eBay sellers list their products on multiple marketplaces. eBay attracts a different kind of customer too, which lends it to certain products more than others.

AMAZON CUSTOMERS VS. EBAY CUSTOMERS

In the selling on Amazon vs eBay discussion, both have unique customer bases that set them apart and make them more or less favorable to certain products. Before you decide where to list your product, you’ll want to make sure that there is good demand for it with the customers on the platform.

Amazon Customers

Amazon is the most popular online store in the United States, according to Statista. It has by far the largest market share for ecommerce. So who are these Amazon customers? Compared to customers on other ecommerce platforms, they are generally more educated and more well-off than the average American. Here are the four most distinguishing traits of Amazon customers:

  1. Younger. According to Digital Commerce 360, over 50% of Amazon shoppers are under the age of 45. Prime customers tend to be even younger than the average Amazon shopper, with 18 – 34 being the most Prime-heavy age group.
  2. Higher Income. Amazon customers are predominantly male and tend to have higher incomes. Amazon captures 90% of the 50 – 100K income shoppers, and 89% of the 100K+ shoppers. And even for shoppers with an income under 50K, Amazon still captures 73% of the market.
  3. Bigger Spenders. Prime members are especially keen on Amazon’s free 2-day shipping and tend to buy more than non-Prime members. And with Prime membership in 64% of US households, that means Amazon customers are spending more on the platform than ever before.
  4. Trust the Amazon brand. Amazon customers trust the Amazon brand for quality products, timely delivery, and excellent customer service if anything does go wrong with an order. Amazon customers are also sometimes unaware that they are even purchasing from a seller at all. Thinking rather that they are purchasing “an Amazon product.”

Overall Amazon has captured most US shoppers, especially those under 45 years old, making over 50K. And since their customers do tend to be wealthier, they come with higher customer expectations. This is especially true of Prime members, Amazon’s biggest shoppers. The Amazon brand is one that customers deeply trust and masks the marketplace experience for customers by providing them with fast shipping and incredible customer service.

eBay Customers

eBay, though not as popular as Amazon, continues to be a big player in ecommerce. According to Statista, “In the first quarter of 2018, eBay reached 171 million active users.” And though smaller than Amazon’s customer base, 171 million is still undeniably significant. Here are the four most distinguishing traits of eBay customers:

  1. Older. eBay customers tend to be older than Amazon customers, with 61% over the age of 45. Like Amazon, they tend to be mostly male.
  2. Medium income. While an exact income range for eBay customers is hard to pin down, it seems to generally be lower than the average income for Amazon customers.
  3. Deal hunters. eBay customers also tend to come in with the expectation that they will pay less for the item they are looking for. While Amazon used to be a lot more competitive on price, customers, especially Prime customers, seem to be willing to pay more for the convenience of 2 day shipping and a wide-reaching catalog.
  4. Less trust in eBay brand. eBay customers do not trust in the eBay brand name in the way that Amazon customers trust the Amazon brand name. Rather, they trust the brand of the seller they are purchasing from. The expectations for customers satisfaction are put on the seller rather than on eBay as the platform.

Overall, eBay is still a significant size market that is more popular with older shoppers, especially those over 45. Since their customers tend to be of average means, they are more motivated to find the best price and pay less for the item they are looking for.  eBay customers are much more aware of eBay as a marketplace than Amazon sellers and trust the brands of the sellers they purchase from rather than eBay’s brand.

AMAZON PRODUCTS VS. EBAY PRODUCTS

The types of products that customers buy on Amazon and on eBay are different. Each platform has its own strengths and draws shoppers for those specialties. It’s important to know these comparisons when weighing up selling on Amazon vs eBay.  

Amazon Products

Amazon’s catalog has 562 million products in its catalog with Clothing, Shoes & Jewelry being the biggest category by far. Amazon’s top selling categories are:

  • Consumer electronics
  • Home and kitchen
  • Publishing
  • Sports and outdoors

eBay Products

eBay’s catalog has well over 1 billion live listings. According to the site, some of its best selling products include:

  • Electronics
  • Fashion
  • Video games
  • Collectibles

While both sites sell electronics and fashion items, Amazon sells far more books than eBay. Amazon also sells more Sports and Outdoor equipment whereas eBay sells more collectible items. Shoppers looking for unique, vintage, or antique items will look to a platform like eBay. And shoppers looking for books, outdoor equipment, and items that they need to arrive quickly will look to Amazon.

AMAZON FEES VS. EBAY FEES

As we look at fees in the selling on Amazon vs eBay comparison, the associated fees are a crucial factor.  We’ve written a fuller blog focused on Amazon seller fees, but we’ll give an overview of both here.

Amazon Fees

Amazon fees vary depending on how the item is sold. There are two main ways to sell a product: as an individual or as a professional. An individual is anyone selling less than 40 items a month. Think college students selling their used textbooks. Professional sellers are those looking to supplement or replace their income, including retail arbitrage sellers, online arbitrage sellers, wholesale sellers, and private label sellers.

Individual Seller

  • Per-item fees
  • Referral fees
  • Closing fees

Referral fees depend on product category but are typically 15% with a minimum fee of $1.00. See the full list of referral fees by category here. Closing fees are $1.80 per item sold and apply only to media items such as books, DVDs, music, software & computer/video games, videos, and video game consoles.

Professional Seller

  • Professional account subscription
  • Referral fees
  • Closing fees
  • Shipping fees (if applicable)

A professional seller account is $39.99/month and replaces the per-item fee charged to individual sellers. Referral fees depend on product category but are typically 15% with a minimum fee of $1.00. See the full list of referral fees by category here. Closing fees are $1.80 per item sold and apply only to media items such as books, DVDs, music, software & computer/video games, videos, and video game consoles. Some professional sellers use Amazon’s fulfillment program (Amazon FBA) to store, pack, and ship their products to customers. FBA has its own fees, which you can see here.

eBay Fees

eBay fees are seemingly less complicated than Amazon fees. But eBay is set up for individual sellers with individual items more than it is set up for sellers with multiple skus (stock keeping unit) and multiple items for each sku. There are two main fees that eBay charges sellers:

  • Insertion or listing fees
  • Final value fee

The insertion fee works a little differently depending on how you are selling your products. If you are selling individual products auction-style, eBay gives you 50 free listings per month with a $0.35 insertion fee after your 50th item.

If you are listing a product with a fixed price and hundreds or thousands of items in stock, eBay will charge you an insertion/listing fee up front and every 30 days until all items sell out or you or eBay closes the listing.

The amount you pay for this insertion fee is calculated based on what eBay calls the total start price of the listing. The total start price is the sale price of the product multiplied by the number of items available for sale. So if you’re selling a $15 t-shirt and have 1,000 on the listing, the insertion fee will be based on a start price of $15,000.00.

The other main fee that eBay charges is a final value fee. The final value fee is a percent of the final amount the buyer pays, including shipping and handling but not tax. Final value fees are typically about 10% with a cap of $750.00. So if a customer purchases all 1,000 of your $15 t-shirts, your final value fee would be capped at $750.00 rather than being the full $1,500.00.

eBay also charges a few additional fees:

  • Listing upgrades
  • Select category fees

Sellers have the option to pay small fees for listing upgrades like bold font, subtitles, international site visibility, dual category inclusion, Gallery Plus, and Listing Designer. These fees depend on the price of the item and the duration of the upgrade. See all options here.

eBay also charges additional fees for items sold in certain categories, including motor vehiclesreal estate, and select business and industrial items.

Who Should Sell on eBay

Because eBay is a smaller marketplace, it is a great way to get your feet wet with e-commerce. You can start selling on eBay with a lot less money, and drop shipping is a viable option. Customer expectations on eBay are lower, and eBay as a platform is more lenient when it comes to requirements for listing your product and customer satisfaction.

Who Should Sell on Amazon

Because Amazon is a bigger marketplace, it is more competitive. That means the cost to compete is higher but also that the reward for success is higher too. There are thousands of product markets that see healthy sales every month where competition is still low. And if you are lucky enough to find one of these markets, the rewards for performing well on Amazon are greater than they will ever be on eBay.

If you have a smaller budget and are thinking of drop shipping, Amazon is probably not the place for you. With high customer expectation, Amazon has strict requirements for their sellers. If you find yourself with too many unhappy customers and late orders, you could be off the platform.

But if you have a bit more of a budget to work with and are looking to sell a large volume of products to a large audience (especially if you are looking to utilize Amazon’s FBA program), selling on Amazon is the way to go.

Recap

Selling online is a huge opportunity for business entrepreneurs.  As you research selling on Amazon vs eBay, you’ll want to know the buyer demographics, marketplace strengths, fee comparisons, and the seller options available to you.

  • Amazon buyers have generally higher income and are younger while the average eBay buyer is older and looking for a bargain.
  • eBay is more lenient with a lower barrier of entry while Amazon is more competitive but with a higher potential for sales
  • eBay has fewer fees than Amazon and will generally be more profitable but requires you to be more hands on with the whole process.
  • Amazon buyers expect higher quality and faster shipping while eBay buyers sometimes assume the products are second hand or less quality.

 

Dispelling Myths: Diversification (Follow the Data Ep. 5)

 

Follow the Data Episode 5: Diversification

Selling your product on Amazon alone is a bad business model. Or is it? Join Viral Launch CEO Casey Gauss and Amazon Seller Coach Cameron Yoder as they discuss whether diversifying your business efforts across multiple ecommerce platforms is really worth it.

Follow the Data Show Notes

  • Amazon is the go-to online retailer today, and Prime shipping is a huge incentive for shoppers. According to RetailWire, “The average Prime program participant spends $1,300 per year,” and Prime membership is only increasing, which means the potential for third-party sellers continues to grow.
  • Check out this recap of 2016 Amazon third-party sales. With 2017 shaping up to be an even bigger year, there’s no denying that Amazon offers third-party sellers a sales opportunity like no other online retailer.
  • Another great recap from last year is this infographic by Visual Capitalist, depicting online market share.
  • Take a look at these Viral Launch Case Studies for a few examples of sellers who decided to double down on their Amazon businesses and saw huge results
  • Don’t forget to check out our redesign of Market Intelligence. With a brand new look, a built-in FBA calculator, and the most accurate sales estimates in the galaxy, Market Intelligence has everything you need to streamline your sourcing process. Check it out at viral-launch.com/newMI
  • Want to be on the show? Leave us a voicemail at (317) 721-6590

 

Podcast Transcript

Casey Gauss:                      

Approximately 55% of online shoppers start their product search on Amazon.  As an online retailer you know Amazon is the place to be.

 

Cameron Yoder:              

But is selling strictly on Amazon the most profitable approach?  I’m Cameron Yoder.

 

Casey Gauss:                      

And I’m Casey Gauss, your host for Follow the Data: Your Journey to Amazon FBA Success.  In this show we leverage the data we’ve accumulated at Viral Launch from over 20,000 product launches and our experience working with 5,500 brands to help you understand the big picture when it comes to selling on Amazon, and most importantly, the best practices for success as an Amazon seller.

 

Cameron Yoder:              

The first four inaugural episodes of Follow the Data are all part of our Dispelling Myths series in which we explore topics that have garnered a lot of conversation among the Amazon seller community but until recently have not been proven or disproven using factual evidence.

 

Casey Gauss:                      

We’ll talk about why these Amazon theories make sense and what the data is saying about what’s actually happening.

 

Cameron Yoder:

Today we’re talking about diversification.  Now there’s this conversation happening among sellers, whether to focus solely on Amazon or whether to diversify and sell on other platforms.  We’ve heard a lot of people talk about this at conferences.  For example, some sellers are listing their products on eBay or Walmart, Shopify, BigCommerce, Squarespace or other big names  that others are talking about. But this is the conversation today.  The conversation is whether it’s worth it or not. Casey, you’re passionate about this.  Take it away.

 

Casey Gauss:                      

Yeah, so I mean it’s pretty much like public knowledge at this point that – or general consensus:  Okay, I need to diversify away from Amazon as soon as possible because Amazon is going to ruin my business.  And I totally get it, right.  So everybody assumes it is like okay, I have a business on Amazon.  I have to diversify right away.  And there’s just a lot of issues with that.  So basically – but I get it, right.

 

Cameron Yoder:              

But why do people think that right away?

 

Casey Gauss:                      

Yeah, yeah

 

Cameron Yoder:              

Why is that?

 

Casey Gauss:                      

I mean it totally makes sense.  At the end of the day if you are amazing at Google PPC and/or Facebook ads and this is just a talent that you have, then it completely makes sense.

 

Cameron Yoder:              

Sure.

 

Casey Gauss:                      

And I totally get it, right.  So the area of seller that we see this happen the most are the guys that are doing, you know, they hit that million dollar a year mark, or maybe the 1 to like 3, maybe 1 to $5 million a year mark, and then they really, really want to protect what they have.

 

Cameron Yoder:              

You’re saying diversify – like those are a lot of people that you see consider diversifying?

 

Casey Gauss:                      

Yeah, yeah, yeah.  So once they get to this mark they’re like wow, I really want to protect what I have, and so what is the biggest threat?  Well, the biggest threat is that I’m on the Amazon platform.  I don’t control the customer, which is a totally valid consideration, right?  Those are definitely – I totally see where you’re coming from.  But there’s a few issues with that.  

 

So what I typically see happen is that those sellers that try to begin diversifying – one, they’re paying all this money for these courses teaching you how to diversify, which generally don’t work.  But the thing is that people forget what got them to that 1 to $5 million a year mark, and what got them to that 1 to $5 million a year mark is launching more products on Amazon and/or really just figuring out that launch process on Amazon.  If you’re doing, you know, $2 million a year, you know how to launch products on Amazon.  And so how do you go to $4 million?  How do you go to $10 million?  Well, you just launch more products through that same exact process you’ve already established.  The answer is not to go and diversify.  Anyways, so –

 

Cameron Yoder:              

Well do you think having – do you think having a presence on these other platforms does contribute to extending your – as other people would say – brand reach?

 

Casey Gauss:                      

Yeah, so I think that you should have at the very least a Shopify store.  I think that you should go and have – you should have somebody on your team go and list your products on these other platforms.  I mean just by happenstance, you know, if you are the only vitamin C serum – which isn’t the case – but if you’re the only vitamin C serum on Walmart, yeah, you’re going to get some traffic.

 

Cameron Yoder:              

Sure.

 

Casey Gauss:                      

Right?  But you – I don’t think that you should be consid — spending a considerable amount of time on these other platforms.  But again, we’ll get into that –

 

Cameron Yoder:              

Sure.

 

Casey Gauss:                      

– in a minute.  So basically at the high level people want to protect what they have.  I totally get it.  There’s a lot of gurus that are pushing for people to diversify.  We’ll get into that in a minute.  But again, you know, if this guru that is, you know, absolutely killing it is telling you that they’re doing this or that you should be doing this, no, you know I totally understand why you think that.  And again, logically it makes sense.  Okay, I’ve had this success on Amazon.  People like my brand or whatever.  Brand is in quotes.  Then like I will be able to go and replicate this in these other platforms.  And the answer is just no.  It just doesn’t happen that way.  So, yeah.

 

Cameron Yoder:              

Let’s take a look at – so one main aspect of what other people are saying in this argument for diversifying is that a seller can control the buyer experience more, right?  So in Amazon – you touched on this at the beginning, but when a seller is on Amazon the control of the buyer experience is not – it’s not that much.  You can’t control it as much as you would in your own website, for example.  So people, again, are saying, right – and correct me if I’m wrong – but people are saying that oh, my argument for diversifying is that I can control my buyer experience.

 

Casey Gauss:                      

Yeah, and I totally get what you’re saying, but my answer to that is, for how many people, right?  Oh yeah, you can go and control the conversation for 100 new customers a day.

 

Cameron Yoder:              

Right.

 

Casey Gauss:                      

But I’m going to go sell 5000 units a month on Amazon, right?

 

Cameron Yoder:              

Right.

 

Casey Gauss:

The problem is yeah, you get to control the buyer experience, but for how many people?

 

Cameron Yoder:              

Yeah.

 

Casey Gauss:                      

You know what I mean?  Like sure you can have control of 100 people a month that are coming and visiting your Shopify store or that you’re paying an insane amount of money to get to your Shopify store or wherever.  But I’m going to be on Amazon selling 5000 units a month while you’re selling 100 units a month on Shopify.  We’ve seen, you know, we’ve seen this happen so many times where basically sellers, they’re doing really well on Amazon.  Again, these are the guys doing that 1 to 5 million, sometimes a little bit more, but then they try to diversify.  They try to get into retail, or they try to push heavily into Shopify, and they spend all of their time or a good portion of their time not growing their Amazon business.  And so what happens is yeah, maybe you grow revenue by 5% or something, but what we see happen a lot of times is in the meantime their Amazon business starts to lose traction.  It starts to lose market share. They get out of tune with what’s working.  And they’re just, you know, out of touch.  And so competitors just start to pass them by.

 

So yeah, they started making a little bit extra money on their Shopify store or whatever, but they’ve really started to lose out on their Amazon business.  They are trying to avoid the very situation they end up creating, which is they are trying to protect their sales for the long-term by diversifying, and calculating opportunity costs they lose out on sales in the long term.

 

Cameron Yoder:              

Right.  Other arguments that people have, which I think there is kind of one main answer and you already touched on it to all of these, a couple reasons that sellers opt into listing on different platforms, there’s a pretty comprehensive list.  One is a lower barrier to entry.  So again, Walmart is an example.  Walmart has a much lower barrier to entry than Amazon.  There’s less competition. There’s no monthly fees or startup fees, lower listing or product fees, and you own your own storefront, right?  But, but like you said, I feel like all of these arguments can be honestly just like crushed with the fact that all of the traffic is on Amazon.

 

Casey Gauss:                      

Yeah, okay.  Lower product fees, okay, yeah.  I’ll pay – versus paying let’s say it costs $5 to ship my widget and sell on Amazon.  But it only costs $1 to sell on Walmart.  No, that’s great, but you’re still only selling 100 units.  And so –

 

Cameron Yoder:              

But dude, you don’t have a $35 monthly fee.

 

Casey Gauss:                      

Those things just don’t make sense.  So really I mean we’ve worked with over 5500 brands.  I have really good relationships with guys that are doing 100 million a month.  Whoa.

 

Cameron Yoder:              

Holy –

 

Casey Gauss:                      

100 million a month would be insane.

 

Cameron Yoder:              

I’d like to meet them.

 

Casey Gauss:                      

Yeah, me too.  100 million a year, 50 million a year, guys that are doing – plenty of guys that are doing around 20 million a year, and everybody in between, right?  And the thing is is I do not know – I’m not aware of any seller that has successfully taken their success on Amazon and then brought or built a considerable revenue stream outside of Amazon from their private label business.  Like it just absolutely doesn’t make sense.  These guys that have a major $35 million brand, it’s the third-largest brand in their category, in the top-level category: I’m talking cell phones and accessories or beauty or health and household.  Like these guys have the third-largest brand by volume, and their sales on their website, they’re spending – they have a huge team, and they’re spending a good amount of money trying to drive those sales on their website.  And they’re just not seeing the volume.

 

So what – you know I have some friends that they do 50 million a year, and they tried pushing on their website, and they realized it just didn’t work.  And they saw a dip in revenue when this happened like two years ago.  And now they’ve just doubled down on Amazon because they know exactly how to launch products when it comes to Amazon.  So they just doubled down on that.  

 

The opportunity is on Amazon, and if you are spending, you know, a week – let’s just say a day.  You’re spending a day out of your week trying to build these other sales channels.  Well that’s a day a week that you’re not building your Amazon business.  And so for every dollar, you know – these are arbitrary numbers, but it’s something like for every dollar you spend building your Amazon business you get $10 back, let’s just say.  But for every dollar you spend building your Shopify business you’re getting like $1.50 back.  Maybe you’re getting $2.00, but probably not.  You know, net net across your Amazon sales in everything you’re seeing maybe $1.05, or you’re seeing $0.95 out of that dollar spent.

 

And so, you know, I do think that you should diversify.  Like I said at the beginning, you know, if you have the team or you have the skill set – if you have the skill set to drive an insane amount of Facebook ads or whatever, yeah, definitely check out that model.  But you still need to run the math and calculate: Do I make so much more money when I’m spending that same amount of time and that same amount of money pushing my Amazon brand?  Well, then do that.  You know, like – and again –

 

Cameron Yoder:              

Keep on going

 

Casey Gauss:                      

So the other argument for diversifying is everybody’s afraid of getting banned from the Amazon platform, and now their revenue stream dries up.  That’s what these guys that are selling $1 million, $5 million a year, that’s what they’re so afraid of.  And the thing is is we’ve worked with 5500 brands, right, and we know of a lot more, of course, right?  I only know – we only know of one brand that has actually gotten banned from the platform, and these guys were asking for it.  Like these guys had gotten suspended so many times.  They just kept doing, you know, whatever it was that was getting them suspended, and they were pushing the envelope in every direction.  And you know, eventually Amazon said no, we don’t trust you guys to reinstate you because you’re just going to keep doing this stuff.  You guys are banned.  You guys are not able to sell on the Amazon platform.

 

And so at the end of the day, again, thousands and thousands of brands – we’ve definitely seen people get suspended, but they get pushed right back up.  And so I don’t know how legit that fear of getting banned is.  I understand why you’re afraid, of course.  I totally get it.  But at the end of the day, how likely is it to happen?  Well, according to our sample size –

 

Cameron Yoder:              

Not very.

 

Casey Gauss:                      

– one in 5500, which is pretty low. I would like to think that it’s more. And again, the thing is is sure, you can go spend a ton of time trying to diversify.  But in reality will you be successful at it?  You know, I really doubt it.  The data just does not show us in the 5500 brands that we have worked with. That it is likely that you can take your Amazon success and turn it into external success.

 

Cameron Yoder:              

I like to relate, I like to relate this subject to – and Casey, you’ve heard this before – I like to relate this, the idea of diversifying, to the gold rush, right, like the classic American gold rush where once people heard that there was a ton of gold in one place they all rushed to it, right?  I feel like Amazon is that source of gold right now. More and more people are starting to hear about it, and not that – I mean there was a limited amount of gold, right, and not that Amazon is going to run out or go out of business or anything, but the game is changing as time goes on.

 

Casey Gauss:                      

And it’s getting more difficult.

 

Cameron Yoder:              

And it is getting – it is.  It is.  The gold has not run out yet at all.  If you see this huge mine of gold that you know is there, it’s Amazon, then why would you go to another gold mine, like Walmart or Etsy, that you can’t see the gold?  Like sure there’s some benefit there, and there will be benefit in the future. I think, just in terms of taking advantage of the moment, that’s the best thing.

 

Casey Gauss:                      

Yeah, you know, I think maybe if you have that 1 to $5 million brand and you have a team, then maybe you can hire somebody that’s great at customer acquisition or digital advertising or whatever.  And they can try to build those sales, and you know, they can be compensated accordingly.  And you can have them focus on that, but what you need to be focused on is on what you know how to do really well, and that is selling on Amazon.

 

Cameron Yoder:              

Right, right.  And opportunity cost, right?

 

Casey Gauss:                      

Yes.

 

Cameron Yoder:              

Like it’s going to cost something.  If you choose to focus on another platform, it’s going to cost time

 

Casey Gauss:                      

Yeah, and again, every minute that you’re spent focused outside of Amazon, a competitor is focused on Amazon, and they’re just going to steal that opportunity or that potential from you down the road.  But I think that people are really underestimating the value of the Amazon business right now.

 

Cameron Yoder:              

Yeah, I agree.

 

Casey Gauss:                      

I think that time will show us that your brand is actually more valuable than you think.  And again, going back to Cam’s comment of reviews being the currency, like this is the way to go.  Yeah.

 

Cameron Yoder:              

It is.

 

Casey Gauss:                      

So basically to sum everything up, Amazon is huge right now.  It’s still growing.  It’s supposed to be growing an insane amount. They’re just snagging such a big portion of the e-commerce sales.

 

Cameron Yoder:              

Remember.  Remember what got you here, right?

 

Casey Gauss:                      

Yeah.

 

Cameron Yoder:              

Remember what got you here and triple down on it.

 

Casey Gauss:                      

Right.  Yeah.  So yeah, basically at the end of the day we don’t know anybody—doesn’t matter if they’re doing 100 million a year, 50 million a year—it doesn’t matter. We don’t know anybody that has successfully gone and diversified.  Does it mean it’s not possible?  No, it’s definitely possible.  But that’s not what’s happening.  That’s not where you should be focusing.  You need to be focusing on building your Amazon business.  Are we biased in saying that?  Yes.  Is it the truth?  Is that what the data is saying? Yes.

 

Cameron Yoder:              

Yes.

 

Casey Gauss:                      

Does it make logical sense?  No, not really, but it’s the truth.

 

Cameron Yoder:              

Well hey, that is all for this week.  Thank you so much for joining us on Follow the Data.  For more reliable information about what’s really happening on Amazon subscribe to the podcast and check out the Viral Launch blog at Viral-Launch.com

 

Casey Gauss:                      

And don’t forget to leave a review on iTunes if you like the podcast.  We really appreciate your feedback.  We love, love honest feedback.  We love to hear what your thoughts are.  And if you enjoyed the podcast and want other people to hear it, please share.  Reviews also help other people to understand how good or terrible of a job we’re doing.

 

Cameron Yoder:              

We’ll link to all of the information and sources that we referenced in this episode in today’s blog post.  Check out the blog and subscribe to our email list to stay up-to-date on all the latest Amazon updates and best practices.

 

Casey Gauss:                      

Want to be featured on the show?  Leave us a voicemail and tell us your thoughts on today’s episode, or ask us any of your Amazon questions.  Our number is 317-721-6590.  Join us next week when we dispel the myth of suspension.  Until then, remember, the data is out there.

Cameron Yoder:

Hey! I wanted to let you know about a webinar that Casey and I hosted last night where we made an exciting announcement. We’ve updated our product research tool, Market Intelligence, with a brand new look, easier navigation, and a built-in FBA calculator. If you missed us last night, you can find our announcement and our walkthrough of the tool on our YouTube channel. The calculator feature is super slick, essentially calculating how much it costs to break into a market showing you upfront costs, month expenses, monthly profit, and total profitability.

 

Market Intelligence offers sellers the most accurate sales estimates in the galaxy and up to 2 years of historic sales data so you can see big market trends like price and overall sales. With the newly integrated FBA calculator, this latest version of Market Intelligence really does have everything that you need to research your next product. Visiti viral-launch.com/newMI to check it out and to start your free trial.