How Much Does it Cost to Sell on Amazon in 2023?

It’s no secret that the cost of living has gone up in recent months. This also applies to the costs of running a business, like Amazon selling.

If you’re an Amazon seller already, you might have noticed that as of January 17, 2023, the Amazon fee increase has impacted your bottom line.

Even Amazon, the biggest retailer in the world, had to adjust to the rising costs. As a result, they shifted some of the burdens onto Amazon Sellers.

This post will cover all of the different Amazon fees, what they are, how fees have changed, and how much it costs to sell on Amazon in 2023.

What Fees Do Amazon Sellers Have To Pay?

Depending upon which type of Amazon business model you operate, there are a number of fees that you will have to pay in order to sell your products on the Amazon platform.

Here is a breakdown of all of the fees that Amazon charges:

Selling Fees

Amazon selling fees are based on the product’s price and are charged per item sold. The fee is a percentage of the sale price plus a minimum fee.

Fulfillment By Amazon (FBA) Fees

There are a number of different fees within the FBA fees, including storage fees, pick and pack fees, and shipping fees. The amount will vary depending on the size and weight of the product.

Referral Fees

The referral fee is a percentage of the item’s sale price and varies based on the category in which the item is sold.

Advertising Fees

To run Pay Per Click (PPC) ads on the Amazon selling platform, sellers must pay Amazon to display these. These fees are based on the cost-per-click model, where the seller pays every time someone clicks on their ad.

Subscription/ Amazon Seller fees

There are two different seller account options – Individual or Professional. An individual account is free, and a Professional account is $39.99 per month.

Returns Processing Fee

If a seller uses Amazon’s Fulfilment By Amazon program, they may be subject to processing fees based on the type and size of their item(s) should there be any returns.

Long-term Storage Fees

Sellers who use FBA and keep their inventory in Amazon’s fulfillment centers for more than one year will be charged long-term storage fees.

How Have Amazon FBA Fees Changed In 2023?

Previously, Amazon has attempted to keep fee changes low by reducing or eliminating certain fees like customer returns.

Starting in 2022 some of those fees were put back onto sellers, particularly FBA fulfillment fees, which will continue into 2023.

Fuel prices and inflation are the main reason for the Amazon fee increase.

Here are some of the changes sellers can expect to see:

Fulfillment Fees

The outbound FBA fees have increased on average by $0.22.

However, FBA still remains super competitive as the $0.22 rise is much cheaper than all other logistics providers.

The reason for the price increase is to cover the costs of increased shipping fees, fuel prices, and inflation.

Storage Fees

Amazon FBA storage fees change depending on the time of year.

Here are the changes in storage fees:

  • Off Peak (January – September): increase of $0.04 per cubic foot
  • Peak (October – December): increase of $0.20 per cubic foot

As of April 1, 2023, a storage utilization surcharge will be brought in for sellers who have high levels of inventory taking up space.

The surcharge will be relative to the cube of recent weekly sales and will affect around 8% of sellers who have the highest volume of storage relative to sales volume.

There will also be a surcharge for sellers with aged inventory stored for 271-365 days.

FBA Removal and Disposal Fee Changes

FBA removal and disposal fees are determined based on the size tier, per unit fee, and the item’s shipping weight.

These fees will increase between $0.45 to $1.06 for standard-size products and between $1.62 to $4.38, depending on the shipping weight of your product.

Amazon Selling Fee Increase Summary

Here is a summary of what’s changing for FBA sellers:

  • Non-peak storage fees are increasing by $0.04 per cubic foot for standard-size items and $0.03 per cubic foot for oversized items.
  • Effective April 15, 2023, the aged inventory surcharge will apply to items sitting in Amazon warehouses for 180 days or more, excluding product categories such as watches, apparel, shoes, and jewelry.
  • An average of $0.20 reduction in returns processing fees for Apparel and Shoes category products.
  • FBA Returns and Disposal fees will almost double.

How Can Sellers Reduce The Cost Of Amazon Selling ?

The rise in fees can impact a seller’s bottom line, but there are some ways to maintain healthy profit margins.

Here are some suggestions to help keep costs down and maintain healthy profit margins:

Optimize Your PPC Ads

Sellers can spend a lot of money on unnecessary clicks to their PPC ads that don’t convert.

Pay close attention to your campaigns and make sure that you’re not paying for clicks that don’t have a high chance of converting.

The best way to run Amazon PPC ads is with a killer PPC Management tool like the Viral Launch Kinetic PPC Tool.

How does the Kinetic tool help sellers get more out of their PPC ads?

  • Control results – Can create more customizable rules to achieve the highest return on ad spend.
  • Maximize Profits – Gain access to more data to see what is impacting ad campaigns.
  • Clear Strategies – Integrating the Viral Launch research tools directly into the Kinetic PPC tool helps conversions of relevant keywords, improves organic rankings, and drives organic sales.
  • Create Automation – Set up automated rules to control your results around the clock. Ensures sellers don’t lose ranking or overspend on ads.

Optimize Product Listings

Optimizing your product listing so that it is ranking for the most relevant, and highest converting keywords is the best way to increase organic ranking and traffic to the listing.

The most important parts of a product listing to Optimize to increase rankings are:

  • Product Title
  • Product bullet points
  • Product Description

Use the Viral Launch Keyword Research tool to audit your listing, and find high-converting keywords, longtail keywords, and other search terms to add to your product listing.

Stay On Top Of Your Inventory

Monitor inventory levels and make sure they don’t become too large by taking advantage of seasonal discounts or promotions.

This is especially important if you store products in Amazon FBA warehouses as this will help avoid long-term storage fees or surcharges.

Review Product Prices

Make sure your prices remain competitive so you don’t lose customers to competitors. You can also focus on selling high-margin products to increase profits despite the increased fee structure.

What Amazon Sellers Should Not Spend Money On

Expensive Tools

There are many different tasks involved when it comes to running a successful Amazon store, so naturally, there are many different tools to solve problems and provide services for Sellers.

Cutting unnecessary monthly subscriptions to tools that are not always required is will help free up cash flow.

Viral Launch, however, offers a “one-stop-shop” array of tools that sellers will require to run their businesses successfully, all under one subscription fee.

Expensive Training/Courses

There are some fantastic Amazon FBA Courses available to sellers, but most of them come with a premium price tag. In some cases, courses can cost upwards of $5k!

Viral Launch has a FREE course hosted on the teachable platform where sellers can learn the basics of Amazon, confidently build an online business, and get one step closer to financial freedom:

As well as the free course, the Viral Launch YouTube channel has a lot of great information videos

Legal Fees

Too many sellers are too hasty to incorporate their business in the early phases of getting started. Setting up an LLC, or establishing a legal structure for your business is something that can be expensive and something that can be done further down the line when the business is more established.

Realistically, How Much Does It Cost To Start An Amazon Business?

There are many factors to consider when putting a price tag on a business startup. But here are what Sellers could expect to spend on starting their own Amazon store:

  • Ordering Product Samples – $100
  • First Inventory Order – Average price for 500units + shipping = $2000
  • UPC Code – $30
  • Amazon Professional Seller Account – $39.99p/m

Grand Total = $2,170

You will also need to invest in Amazon PPC in order to run a successful launch campaign. You should expect to spend around $10 per day for the first month. Be sure to use the best PPC Tools in order to maximize the effectiveness of your ads.

Unless you are a skilled creative, you may also need to hire a designer for your product’s logo and product packaging, and a photographer for your product listing photographs.


Something that I feel is not talked about enough with newbie sellers is the matter of Cashflow.

You will need access to enough working capital to be able to afford a second inventory order before you receive payment from the first. (Ideally, you should be placing another order with your supplier as soon as your first inventory reaches the FBA centers)

If you have to wait until you are sold out of your product before you can place a second order, your product will be out of stock for far too long and any organic ranking that you achieved with your launch will be lost by the time your inventory is replenished.

So as a rule of thumb – I figure out my first month’s startup costs, and double it!

Is Starting An Amazon FBA Business Still Worth It?

The answer is YES!

Starting an Amazon FBA business still remains a very viable way to start an online business. The potential for success is huge. With the right planning and strategy, Amazon selling can be a great choice if you’re looking to start your own business and work toward financial freedom.

Be sure to plan ahead and budget carefully so that you remain in control of your finances. Keeping track of costs and staying on top of fees will help you avoid unexpected surprises, while also managing cash flow correctly will ensure that your business continues to grow over time.

Remember – it’s important not to get carried away with unnecessary expenses when starting out. These can quickly add up over time. Careful spending, coupled with the right tools and resources, is essential to getting your business off the ground.

Viral Launch makes this process even easier by giving you all the necessary tools and resources to get started on Amazon. With Viral Launch, you can easily manage your daily activities, monitor changes in the marketplace, track product performance, optimize PPC campaigns, and launch new products – all under one subscription fee!

How Much Does it Cost to Sell on Amazon? Fees and Costs to Consider

We know figuring out the cost to sell on Amazon can be overwhelming. It may even be what’s been holding you back. This breakdown of common Amazon selling costs will help new sellers get a basic understanding of the main costs you’ll incur and some of the other charges you may face. Because when it comes to managing your money, you never can be too informed.

There are countless reasons why people choose to start selling on Amazon. Some just want to supplement their income, while others are looking to become their own boss and build a full-time business. Part of Amazon’s incredible appeal is that it gives every seller the opportunity to make money in a highly profitable marketplace. Just look at the graph below to see how far Amazon’s yearly sales have come. You can imagine all the possibilities for profit!

While it’s free to list products on the Amazon marketplace, all sellers incur fees. Keeping up with Amazon’s varying seller fees is crucial for the success of your business. The difference in profit and loss can be very slim, especially when you’re just starting out. If you’re not making more than you’re spending on startup, selling fees and other costs, your business will quickly be in trouble.

We encourage you to understand the following Amazon selling plans and seller fees to be a successful, well-informed seller.

The Two Amazon Selling Plans

The first cost to sell on Amazon may come sooner for some. Amazon offers two types of account plans for third-party sellers: Individual and Professional.

Available for a $39.99 monthly subscription fee, the Professional selling plan is designed for those who plan on selling more than 40 items per month.

The Individual plan has no monthly fee and is intended for people planning on selling fewer than 40 items per month. Keep in mind that this isn’t the number of listings, but the number of actual products sold. This free plan requires very little setup, and all fees will be taken out of your final payout once your product sells.

On the other hand, inventory management, bulk uploads and gift wrap options aren’t offered to Individual sellers. Both selling plans allow you to list products in more than 20 different product categories, with another 10 categories available only to Professional sellers who apply for and meet the requirements for them.

Choose the selling plan that’s best for you and your selling aspirations. Established eCommerce sellers with other online storefronts and driven individuals looking to start a venture that pulls in significant income are ideally suited for Professional selling plans. But if you’re just looking to get your feet wet, you can always set up a free Individual account and switch to a Professional account later. 

The Main Amazon Selling Fees

Amazon selling fees will vary based upon the seller program you sign up for, the size and weight of your product, and the time of year. Because the cost to sell on Amazon is dependent upon your unique situation, this is often a source of confusion for new sellers.

That being said, there are 5 main types of fees for third-party sellers who self-fulfill orders that you need to know about:

  • Monthly subscription fee
  • Per-item fees
  • Shipping fees
  • Referral fees
  • Variable closing fees

Individual sellers are held responsible for per-item fees as well as referral fees and any applicable variable closing fees. Pro merchant sellers will incur referral fees and variable closing fees when applicable.



Monthly Subscription Fees

As we previously mentioned, monthly subscription fees only apply to Professional selling accounts. Warranting any special circumstance, you will first be charged during the registration process.

Per-Item Fees

Similarly, only Individual sellers will be charged a $0.99 per-item item fee for each product sold.

Shipping Fees

All items sold by Individuals will face shipping and handling fees. When you ship an order, you’ll receive a standardized shipping credit from Amazon. Shipping credits for Individual sellers will vary depending on the product category and the shipping method selected by the buyer.

Keep in mind you must ship the order even if the shipping credit received is less than your total shipping cost. You may need to adjust your shipping and/or product price to offset the difference.

Only media products sold by professionals will incur shipping costs and use the same fixed rates. Media products, commonly called BMVD, include the following:

  • Books
  • DVDs
  • Music
  • Software
  • Computer/Video Games
  • Video
  • Video Game Consoles

Understanding shipping and handling fees will help make sure you don’t spend most (or even all of) your profit simply getting the product to the buyer.

Referral Fees

Another main cost to sell on Amazon is a referral fee, which all sellers must pay for each item sold. Some categories are set up with a per-item minimum referral fee, so you’ll either pay the referral fee or the per-item minimum fee, whichever one is greater. Take a look at Amazon’s fee schedule here.

Most categories have a 15% referral fee, but it can go as low as 6% (personal computers) to a high of 45% (Amazon device accessories). Minimum referral fees are either $1 or $2, with jewelry and watch categories having the higher cost.

The referral fee for media products is based upon the item price and doesn’t include shipping and handling. All other referral fees are calculated using the total price charged to the customer with shipping and handling included.

Make sure to research your referral fees as this could impact which category you choose to sell in!

How much money do you really need to sell on Amazon?

Check out this video for a closer inspection with more detailed cost examples. Don’t forget to like, comment or subscribe:

Variable Closing Fees

Both Individual and Pro sellers have to pay a variable closing fee for each media/BMVD item sold. A flat rate of $1.80 will be added on top of your referral fee.

For more information on fees and to see specific examples, check out our other post on Amazon seller fees.  

Main FBA Fees

For third-party sellers who don’t self fulfill orders, the cost to sell on Amazon will also include FBA fees. Being a part of the Fulfillment by Amazon program means all of your orders will be picked, packed and shipped by Amazon instead of by you or your business. They’ll also provide basic customer service for your products.

FBA fees are paid in addition to all account, referral and closing fees that you meet the criteria for.

There are 2 primary types of FBA fees:

  1. Fulfillment Fees: Charged per unit and include picking and packing your orders along with shipping and handling, basic customer service and return processing unless your product is in a category with free returns
  2. Monthly Storage: Priced per cubic foot and is the cost of storing units in Amazon’s fulfillment centers

Order fulfillment fees are based upon the overall size and weight of your product, which is separated into 2 tiers: standard and oversize. This includes all inner and outer packaging materials like shoe boxes, blister packs and other types of retail packaging.

Monthly storage fees will depend on the product size and calendar month. You’ll pay based upon your daily average volume. Note that prices go up significantly around the holidays, October thru December. See the chart below for a full breakdown. You can find specific FBA fee examples here.



It’s important to take these standard FBA costs into consideration as they may impact your business plan.

There are many benefits of FBA, including Prime eligibility and being eligible for Free Super Saver Shipping on orders over $25. Both will lead to better product placement on Amazon. So while there are extra costs involved with FBA, for many sellers, the increased product visibility and less hands-on inventory management make it worthwhile. Ultimately, this is up to you.

You can, however, use Viral Launch’s free FBA Calculator to estimate your standard FBA fees and help ensure you won’t be operating at a loss. Also make sure to check out the U.S. FBA inventory storage fees and policy changes instituted in 2018.

Other FBA Fees

You may face additional FBA fees on top of the 2 primary fees. Some are optional and others only apply to certain sellers and situations. They include:

  • Inventory Removal: Charged per item removed if you pull inventory or remove unsold stock
  • Return Processing: Charged to products with free customer returns and will be the same amount as fulfillment fees
  • Repackaging: Charged to repackage eligible items following a return in order for resale
  • Labeling Service: Charged per item when you have Amazon apply barcodes to your products for you
  • Long Term Storage: Charged if inventory sits unsold for 6 months to 1 year
  • FBA Prep Service: Charged per unit to items you have Amazon package and prep for fulfillment 
  • Unplanned Prep Service: Charged if a product isn’t packaged or prepared for storage to Amazon’s standards
  • Multi-Channel Fulfillment: Charged when you have Amazon fill orders for any products you sell on other eCommerce websites
  • Inventory Placement: Charged when you send all of your inventory to one fulfillment center and Amazon distributes it to other fulfillment centers for you

These aren’t all of the additional FBA fees you could incur. Be aware there may be extra costs involved. Pay attention to your monthly invoice to see what you’re being charged for! You can typically rectify the situation to avoid being charged in the future.

Other Costs to Consider

While fees will be a considerable part of your total costs, don’t forget there are initial startup and other optional charges to consider, especially for private label sellers, that can help you get ahead of the game.

Product Research

When it comes down to it, your main cost to sell on Amazon depends upon the product you choose as fulfillment and shipping fees will vary from there. You need to make smart product choices, but with so many items out there, how are you supposed to choose? And how do you even know if it’ll be profitable?

Sure, you can search manually, but automated product finders will streamline and simplify the process. The Viral Launch Product Discovery tool can help you quickly find high-potential products that meet your unique wants and needs. After inputting criteria like your desired monthly sales, selling price, review count, and monthly revenue, it provides you with a comprehensive list of products, keywords, brands and categories that match your search parameters.



Sourcing and Manufacturing

When ordering samples, keep in mind that you’ll likely be paying a much higher price for manufacturing and air shipment. This can usually be negotiated into the cost of the initial order, but it’s an additional expense to be prepared for. Samples typically cost $100-200 with shipping, but this will depend on the size, weight, and type of product.

Once you have your first product figured out, you need to place a larger order. During this phase, you’ll also want to determine packaging options from the supplier and obtain a UPC for the product to get an FNSKU from Amazon. You can purchase a new barcode from GS1 as a GS1 Barcode can typically be linked to an FNSKU.

Listing Optimization

Since shoppers can’t see your product in person like they would at a store, your listing copy and photos need to convey all pertinent information about your product. A great listing gives you a competitive edge and helps persuade a shopper into purchasing.

At its core Amazon is a search engine, and you need to optimize written content to work within this search engine. Relevant, high-volume keywords bring shoppers to your listing. Using a Keyword Research tool helps you find valuable keywords with high search volumes or opportunity, which will increase the ranking of your listing and allow it to be seen by more shoppers.

Putting your listing copy and photos in the hands of experts like those at Viral Launch not only minimizes the work for you, it ensures your listing will be optimized in a way that maximizes your ranking and purchasing potential.  

Marketing and Giveaways

Amazon is a crowded marketplace that’s all-too easy to get lost in. When shoppers visit your category, you want to be the first product they see. Organic sales and keyword ranking are crucial, and marketing and giveaways can help accomplish this.

Giveaways, called Launches at Viral Launch, are targeted giveaways to project your listing to Page 1 for a major keyword, with the goal of increasing your organic sales. We typically recommend running a giveaway for a period of 7-10 days. This period of time is long enough for Amazon to recognize the sales but short enough to limit the number of products being given away.

PPC, short for for Pay Per Click, is another way to drive visibility to your Amazon listing through paying for sponsored ad content. Set a daily budget and bid on a click price. Amazon will post your listing as an ad for targeted keywords. You won’t pay anything unless the ad is clicked on by a shopper.

These optional, though very beneficial, costs can help you in the long run and should be taken into consideration as you develop and grow your Amazon business.


Multiple factors will determine your cost to sell on Amazon. And while there’s no set magic number for everyone, there is certainly plenty of helpful advice from experienced sellers out there.  

New sellers need to be aware of the following costs:

  • Purchasing and/or manufacturing products
  • Packaging, shipping and handling
  • Selling fees
  • FBA fees
  • Other business fees

Although these may not be applicable to all sellers, it’s important to know they exist and could come into play in the future.

Amazon seller fees hinge upon your account plan, product, product category and type of fulfillment. Barring any special circumstance, sellers are paid every 2 weeks. Make sure your profit margin can cover your expenses—doing so right from the start will boost your ability to become a successful Amazon seller.  

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