Amazon Seller Podcast: Conquering Amazon PPC with Sumner Hobart

We spoke with expert Amazon seller Sumner Hobart to discuss Amazon PPC best practices for beginners and pros.

When stepping back to notice big picture Amazon trends, the continued emergence of Amazon Advertising stands out. It is one of the biggest takeaways from the past few years.

While Amazon Advertising has skyrocketed, it still may be in its early stages. Analysts speculate Amazon Advertising may be a $600 billion business within the next 2-3 years. It is safe to say Amazon PPC is here to stay.

Conquering Amazon PPC is shifting from an elective skill to a prerequisite for success as a seller. In the not-so-distant future of selling on Amazon, the arms race for dominating a market will likely be through advertising.

Because PPC is transitioning from the elective stage, it’s still a facet of selling that gives many sellers headaches. But fear not, and try to view this as an opportunity, not a roadblock. By gaining PPC knowledge and experience now, you can distance yourself from the competition for short-term gains and long-term dominance.

To help, we chatted with Sumner Hobart, an Amazon PPC maestro who has utilized PPC to power his business and change his life through FBA. Tune in as we pick his brain to break down Amazon PPC tips and tricks on your way to advertising like a pro!

HIGHLIGHTS

Get to know Sumner and his story of how selling on Amazon helped transform his life. (0:00)

Selling via FBA has changed so many lives, helping them live out their dreams through entrepreneurship. We say hello to Sumner and get to know his story from his experience before selling on Amazon, how he got into it, and how he turned it into a rewarding career and lifestyle.

When should sellers start running PPC campaigns? (5:22)

One common refrain we’ve heard from sellers considering making the leap into PPC is that they don’t think the time is right. We chat with Sumner to hear about his path in PPC and how sellers can know if they’re ready or not to introduce their product to ads.

What goals should sellers new to PPC be considering to determine success? (14:30)

Not all campaigns are created with the same goals in mind. Sumner explains the primary objectives behind PPC campaigns, and discusses what steps you take to accomplish these goals through ad campaigns.

Sumner shines a light on which campaigns outside of the norm should sellers examine in PPC and how to put them into place. (26:34)

After explaining some of the basic PPC campaigns, we dive a little deeper with Sumner on more niche campaigns. While the basics are tried and true, sellers can find more success and learn more about their performance by getting a little more creative ith their campaign structures.

Does driving external traffic play a role with PPC? If so, how can a seller integrate it into their strategy? (44:37)

Over recent months, the emphasis on driving external traffic has been further incentivized by Amazon. In terms of overall strategy, the ability to drive traffic from outside of Amazon continues to rise as well. Building a following on social media, growing an email list of potential customers, or driving traffic through ads from Google, Facebook, TikTok, or other spaces outside of Amazon can be extremely valuable.

Sumner breaks down how driving external traffic and PPC can go hand-in-hand to strategically grow and scale your Amazon business to new heights.

A huge thanks to Sumner for chatting with us and sharing his expertise. You can stay in touch for more helpful FBA gems by connecting with him on LinkedIn, or pick up tricks of the trade through his selling courses.

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Follow The Data Podcast: Finding Success in E-Commerce with Ashley Armstrong

How does one pave their way into the world of e-commerce? We spoke with Ashley Armstrong to find out.

Since the beginning of 2020, the popularity of e-commerce has skyrocketed. Finding Success in E-Commerce can be as easy as one, two, three.

After years of steady growth, the COVID-19 pandemic accelerated online businesses to new heights. With increasing interest from media to shine a spotlight on the industry, even more people have recognized the limitless potential that comes with selling on Amazon.

But not everyone is jumping right in, even after conducting the research. Why?

Undoubtedly, fear of failure is a leading reason and one that’s entirely fair. But how do we overcome that fear, and what steps should be taken to mitigate risks?

We dialed up Ashley Armstrong, an e-commerce rockstar with 10+ years of experience in online businesses, to discuss these issues.

Loyal listeners of the Follow The Data podcast may recognize Ashley, as this isn’t her first time on the show. Last time, we honed on the topic of how to grow businesses through virtual assistants. This time, we focus the conversation on more big-picture ideas.

Tune in for an in-depth discussion on overcoming fear, the importance of building a support system, and how she’s taking on a leadership role to bring together women in e-commerce.

HIGHLIGHTS

Get to know Ashley Armstrong and what she’s been up to since we last spoke. (0:00)

With more than a decade in e-commerce in a variety of roles, Ashley’s one of the best resources in the Amazon selling space. We check in on what she’s been up to over the pandemic, with so many changes in e-commerce in such a short span. Finding Success in E-Commerce can be done.

As more people recognize the tremendous opportunity that comes with selling online, what’s the number one reason people don’t make the leap into e-commerce? (6:39)

With so many green lights for the industry, why aren’t more people taking the leap into e-commerce? Fear. Fear of failure or the doubts that come with learning something new can create the devil on your shoulder, telling you all the reasons not to do something big.

Amazon sellers come from all types of backgrounds, with each one providing valuable lessons to guide them to success. How did Ashley’s background in athletics work to her advantage? (8:49)

One of the beauties of e-commerce is that it’s open to people that from diverse backgrounds. And people are able to use their life experiences as resources that fuel them to success. With a background in sports, Ashley explains the crossover of the athlete’s mindset and how it applies to e-commerce.

We’ve talked about how fear can be your worst enemy when it comes to starting an online business. From the perspective of a potential entrepreneur, how do we overcome that fear? (20:09)

Unfortunately, you can’t separate the determination for success from the fear of failure regarding e-commerce. Cam and Ashley break down how to cope with fear and certain opportunities to consider before taking that step forward.

How can you turn your losses into lessons that fuel long-term e-commerce success? (32:57)

While we can work with fear and take strategic steps to mitigate risk, failure is not something that can be eliminated entirely. In fact, some of the more prominent names in e-commerce have experienced failure at some point. Ashley tells us about a time she took a loss and used it to her advantage.

Why has Ashley pivoted to running a seller community for women? (39:04)

Throughout our discussion, we’ve mentioned how important it can be to have a support system. Whether it’s about product research, strategy, or personal support to take care of our mental and emotional health, it’s crucial to be around people who have your back.

Online, it can be very much a lone wolf mentality. Additionally, finding female representation in the Amazon selling space can cause someone to feel like even more of an outcast. As the Amazon seller community grows larger, Ashley’s looking to fill the gap for representation from women in e-commerce. Finding Success in E-Commerce is great.

With her extensive background and great knowledge, we look forward to seeing that community grow.

While we typically talk more nuts and bolts of Amazon, such as product research or PPC, understanding the barriers that prevent aspiring entrepreneurs from achieving their dreams and how to overcome fear and doubt is an essential conversation worth having.

As always, a huge thanks to Ashley for taking the time to share her vast knowledge with us. You can stay in touch with her on her website or by joining her network for women in e-commerce.

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Getting Started on Amazon with Ecom Dave-Following the Data

Are you getting started on Amazon or thinking about launching your own online business? We spoke with Ecom Dave to discuss how to kickstart an Amazon business in 2021 and how to avoid common mistakes that get in the way.

Over the past 18 months or so, the Amazon marketplace has made plenty of waves. Whether it’s been about record-setting numbers, expansion into new countries, or competitors such as Shopify or Walmart looking to duplicate its success, there’s plenty of buzz on the topic. Here are some tips to getting started on amazon.

To anyone who likes making money (and who doesn’t?), this may seem like your signal to get in on the action. There’s plenty of opportunity on Amazon and the industry is still growing rapidly.

But before jumping in headfirst, there are plenty of considerations to make.

As with most things that go through massively evolving growth, things change quickly. As recently as 5 or 10 years ago, just starting an Amazon business may have been enough to fast track your success.

With a more mature marketplace, new sellers must enter more strategically than in the past.

That’s why we spoke with Ecom Dave, a superstar seller and seller mentor in the Amazon community. He takes us through his journey as a seller, how Amazon has evolved over the years, and how sellers can build their business the right way.

Tune in to the whole conversation for a free-flowing conversation packed with plenty of helpful Amazon tidbits!

HIGHLIGHTS

Get to know Ecom Dave and his experience with e-commerce. (0:00)

If you aren’t familiar with Ecom Dave, take a second to learn his fascinating journey from bartending and failing at his first attempt at selling on Amazon to launch a successful online business and becoming one of the biggest names in the Amazon seller community.

What mistakes are the new wave of Amazon sellers making? (9:31)

When learning a new skill, knowing what not to do can be as critical as knowing what to do. Steering clear of common missteps can make the difference between a dud and a stud, with thousands of dollars at stake. Dave walks us through his process and thinking while assisting new sellers and where many are going wrong.

How getting started on amazon impacted Dave’s lifestyle? (13:25)

Let’s be real. Most of us don’t work because we love the work. We work to afford the best lifestyle we want.

One of the main allures of selling on Amazon is the ability to be your own boss, build your business, and live the life you’ve always wanted. That’s certainly the case for Dave, who walks us through his daily routine compared to before he began selling on Amazon.

Dave walks us through what aspects he believes have personally contributed to his Amazon business? (22:10)

A seller’s mentality at approaching their business plays a tremendous factor in the outcome of the business. When running your own business, your business’s success or failure and overall imprint becomes inescapably related to person running it.

The Amazon seller community is quite diverse in terms of mentality and approach, so while there certainly is no “one-size-fits-all” mentality, each person’s strengths or weaknesses can make an impact on their business. Getting started on amazon can have a large impact. Dave explains how his personality and experiences played a role in his ultimate success.

Before we say goodbye, Dave offers some final advice for Amazon sellers who are kicking off their FBA careers. (27:00)

If we were to dive into all the aspects that go into selling, the Follow The Data podcast would be longer than an episode of the Joe Rogan show. So before the conclusion of this conversation, we asked Dave what other tips or topics he’d like to cover that hadn’t been covered already.

A huge thanks to Dave for taking the time to share his valuable expertise. For more tips and tricks to starting and succeeding on Amazon, check out his website! You can also connect with Dave on Instagram, LinkedIn, and Facebook.

As always, drop your email below to receive the latest Amazon seller news and updates!

Amazon International: Selling in Amazon Japan

In this episode of Follow The Data, John Cant of Rising Sun Commerce joins Cameron for a deep dive on tips and strategy to jump into Amazon Japan.

Amazon Japan is quickly becoming a hotspot for Amazon sellers to diversify online sales.

As international e-commerce sales continue to spike, more sellers are recognizing the massive potential of expanding their online business in additional marketplaces. The Amazon seller community continues to mature, and for many sellers expanding internationally may be a more profitable expenditure than adding another product or increasing marketing spend.

Behind only the United States, Germany, and United Kingdom, Amazon Japan serves as one of the companies largest marketplaces, with net sales almost doubling since 2016.

When it comes to selling on Amazon Japan, nobody knows it better than Rising Sun Commerce. Host Cam Yoder chats with John Cant of Rising Sun Commerce to discuss the pros and cons of expanding your business to Japan, best practices for finding success selling in Japan, and what NOT to do

This episode covers a handful of essential tips to consider when jumping into Amazon Japan (as well as any international marketplace). John, who has years of experience selling in Amazon Japan, shares his biggest tips and strategies for catering products, listings, and experiences for the Japan marketplace.

If you’ve ever considered going international with your Amazon business, or would consider Japan as a possible extension, this is a great starting point.

[You may also be interested in Follow The Data: Growth & Expansion Through Amazon International]

HIGHLIGHTS

Find out John’s story and learn Rising Sun Commerce’s history (0:00)

To kick things off, John explains his e-commerce experience and how Rising Sun Commerce began. With the U.S. Amazon marketplace doing much of the company’s heavy lifting, why pursue Amazon Japan?

One common mistake from sellers is to assume customers act similarly across marketplaces. How does buyer behavior in Japan vary from other countries? (3:22)

Customer behavior changes depending on where you’re selling, so selling isn’t a One Size Fits All approach for expanding internationally. John breaks down what distinctions exist with Japanese customers in comparison to American or European customers.

Where does Japan rank in priority for seller consideration? (5:09)

When considering expanding your brand internationally, selecting the ideal country to start selling in is often the first question. With Amazon continuing to expand internationally, John explains why Amazon Japan is such a promising opportunity.

A top-selling product in the United States doesn’t guarantee similar success abroad. Continuing the conversation on buyer behavior, what categories perform better or worse in Japan? (7:02)

While finding out if Amazon Japan is right for you, market and product research is a necessity. Get an expert’s perspective on what products tend to do well and which ones fizzle out in Japan.

What are the first steps a seller can take to start selling in Japan? (15:14)

You’ve done the research. Selling in Amazon seems like an opportunity worth pursuing. You’re ready to take the next steps. But where do you even start? John lays out the step-by-step gameplan for expanding to Amazon Japan.

These important questions and answers are only a fraction of the valuable insights from a proven expert. Be sure to tune into the entire show to find out if Amazon Japan is right for you!

As always, we greatly appreciate John’s time and expertise. If you have any questions for John, reach out to him directly at: jc@risingsuncommerce.co.uk Or visit his site to jump straight into Amazon Japan strategy.

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Follow the Data: How To Buy or Sell an Amazon Business with Greg Elfrink from Empire Flippers

Follow The Data host Cam Yoder chats with Greg Elfrink, Director of Marketing at Empire Flippers, about the growing trend of buying or selling Amazon businesses.

The topic of how to sell an Amazon business dominated discussions in the FBA community throughout 2020 and persisting into the first quarter of 2021.

As companies centered around buying Amazon businesses raise hundreds of millions in venture capital funding, it’s apparent the market is growing for buying or selling online businesses. And with every massive funding round announcement, a brighter spotlight is placed upon how profitable FBA can be.

Emerging markets like this are often flush with unanswered questions that lack trustworthy leaders, so we spoke with Greg Elfrink of Empire Flippers to find out the facts about buying or selling online businesses.

With nearly a decade under its belt, Empire Flippers serves as one of the first marketplaces for e-commerce businesses, and they’ve been an industry leader ever since.

[YOU MAY ALSO BE INTERESTED IN: How Much Is Your FBA Business Worth: A Guide to Evaluating Your Online Business]

During our discussion, Greg lays out the landscape of e-commerce business transactions in 2021, what goes into a valuation of an online business, and much, much more.

Expect to walk away from this episode knowing what steps you need to take to set your business up for long-term success and to get insider-perspective from one of the top Amazon brokerages in the world.

PODCAST HIGHLIGHTS

Get up to speed with Greg and his unique journey into e-commerce. (0:21)

Like many sellers, Greg had an interesting background before making the leap to e-commerce. Learn how Greg went from working on an oil field in Alaska to helping Empire Flippers make its mark as an industry leader.

Empire Flippers were one of the first online marketplaces for Amazon businesses. What was it like being an innovator at the start, and how has the industry changed lately? (3:01)

The Empire Flippers team has overseen the transformation of the Amazon business marketplace. While Greg wasn’t with Empire Flippers at the start, the practice of buying or selling online businesses has taken off during his tenure. Greg shares his perspective on his experience and how much things have changed in a brief amount of time.

Cam asks the burning question: is now the right time to sell your business? (15:45)

With more capital than ever behind the companies buying up small Amazon businesses, it’s never been a better time to sell an e-commerce business. With this in mind, is now the time to sell and cash in? Is it just the beginning?

Greg breaks down the questions you should be asking yourself to deduce if selling your business is right for you.

How long should your Amazon business operate before considering selling? (22:48)

The markedly increased flow of venture capitalist money invested into e-commerce businesses validates the unbound potential of starting an FBA business. The prospect of flipping an Amazon business invites a new type of Amazon seller, who may be looking to start fast, sell off, and repeat. But the life cycle and growth of an Amazon business provides a wrinkle in that strategy. Greg masterfully explains how long an Amazon business should be active before selling.

Before we say goodbye, Greg leaves us with some last words of advice (42:32)

Although we put Greg on the spot for wisdom on demand, he didn’t disappoint. When it comes time to sell an Amazon business, it’s understandably difficult to do so. After all, these successful Amazon businesses provided life opportunities, and it’s only natural that emotions get in the way. As Greg explains, be sure to fall in love with the process, not the business.

A special thanks to Greg for his time and valued expertise on the show! Additionally, if you have any questions for Greg or want to reach out about selling your Amazon business, you can get in touch with him at greg@empireflippers.com.

Lastly, if you have an Amazon business, be sure to check out Empire Flippers’ free Valuation Tool! It makes finding out the value of your business quick and easy.

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Follow The Data: From Part-Time Amazon Seller to Running an E-Commerce Agency

Fernando Campos talks through lessons learned developing a wildly-successful Amazon agency, and how Amazon sellers can adopt the same strategies in 2021+ to grow their own e-commerce businesses.

In our latest conversation on how to effectively grow and scale online businesses in 2021, Follow the Data host Cam Yoder chats with Fernando Campos, co-founder of MarketplaceOps, an agency that helps e-commerce brands maximize their potential.

Fernando is a true Amazon success story, and has progressed from a part-time Amazon seller to starting an agency that helps e-commerce brands accelerate their growth through proven seller practices.

Fernando’s sophisticated understanding of the processes that go into building a brand based on his years of experience is extraordinary. With a background in tech and specializations in operations, product development, and finance, he is certainly a thought leader in brand growth.

[Related: Hiring to Scale: How To Scale Your Amazon Business by Growing Your Team]

Tune in for expert advice, advanced seller strategies, and areas of emphasis to get an edge on your competition!

HIGHLIGHTS

Get to know Fernando, who’s evolved from a part-time seller to helping run a successful eCommerce agency. (0:18)

Welcome back, Fernando! We had Fernando on the podcast way back in 2018, and much has changed in three years. Since then, he’s found even greater success in e-commerce as the industry continues to revolve. Find out Fernando’s history and why he’s an authority on elevating eCommerce businesses on a massive scale.

After building successful Amazon brands of his own, why make the leap to starting an agency? (2:13)

Likely, we’ve all heard the adage, “If it isn’t broke, don’t fix it.” So why make the switch from running your own business to helping manage and promote others? Fernando walks us through his experience and why he decided to start an agency for online companies.

Knowing what Fernando knows now, what advice would Fernando give himself before starting his agency? (12:28)

Hindsight is 20/20, but unfortunately, we have to gain experience before gaining the insights. In e-commerce, few are willing to share details about their success and failures. Luckily, Fernando lets us in on some lessons he’s learned since he was a beginner in e-commerce.

The importance of generating traffic from outside of Amazon has fluctuated over previous years. How and who should focus on external traffic? (18:05)

There are many conflicting thoughts regarding the importance of driving external traffic in the Amazon seller community. As selling on Amazon continues to be more nuanced, sellers should be aware of this hot topic from trusted minds. Hear Fernando’s tips and advice not just on how to create external traffic, but who should be emphasizing this practice.

Based on current trends and habits, what do the next few years of e-commerce look like? (27:31)

If the last year has proven anything, it’s shown how difficult predicting the future can be. However, those with a finger on the pulse regarding the past and present of e-commerce have a distinct advantage on what lies ahead.

Of course, we are grateful for Fernando hopping on the show and sharing his expertise. We hope his tips, tricks, and strategies help you take the next step to scale your Amazon business. You can get in touch with him through email at fernando@marketplaceops.com. Be sure to check out MarketplaceOps to learn more about their management and strategy offerings.

Want the latest Amazon news and updates sent to your inbox? Drop your email below to always be in the know!

Follow The Data: How To Grow Your Amazon Business by Growing Your Team

Ashley Kinkead has incredible experience hiring a virtual (AND in-person) team to scale her Amazon business and eCommerce operations.

Loyal Follow The Data listeners may have noticed growth and scaling are a steady topic in 2021. While “solopreneurs” are undoubtedly a major part of the Amazon seller community, hiring others to help run your business is necessary for large-scale growth.

Often times, the entrepreneurial mindset comes with a penchant for independence. For beginner sellers with a brand or two on Amazon, this can be a perfect opportunity to harness that competitive drive for success to execute your visions.

However, the bandwidth required for mass scaling is just too large for one person to sustainably handle. Luckily, sellers can grow their team to assist with the growth of their business. But the process of building a team for your Amazon business is one most sellers aren’t quite familiar with.

Ashley and Cameron dive deep into the world of hiring to scale in this episode of Follow The Data.

HIGHLIGHTS:

When turning your solo business into a team, who’s the first person you should bring on?

So you want to grow your team? Where do you even start? As aspects of Amazon become more sophisticated, elements that go into running an online business become more specialized. Ashley walks us through her recommendations for laying the foundation for building your team and reveals her first hire.

When you should consider first hiring for your Amazon / eCommerce business?

While we often speak in generalities that cover most of the Amazon seller community, no two businesses operate the same.

Find out how to properly scale your team as you grow.

Doing too much too soon, or doing too little too late can doom your attempt at growth. The relationship between scaling your team and scaling your company can be a complex one. Ashley provides her insight based on her years of e-commerce experience.

What can you do to help your employees AND your business grow together – how to properly support and pour into your employees?

Leading a team is about more than just growing profits, it’s also about helping your team grow. In addition to the monetary compensation, a part of the value for employees is personal and professional development. As an employer, investing in your team members can be a mutually beneficial opportunity for your business and the individual success of your team.

With much of 2021 ahead of us, what strategy tips and advice does Ashley have for the remainder of 2021?

After a hectic 2020, the opportunity for success selling on Amazon has never been greater. Along the way, pick up helpful tips and tricks to accelerate your online business in the year ahead.

Need to get started before considering growing your team? Enroll in our FREE course to guide you through becoming an Amazon seller.

A huge thanks to Ashley for taking the time to share her experiences and expertise with us on the show. Be sure to check out Ashley’s Amazon-based Facebook group (among other connections) here.

How many members are on your team? What’s been your experience with bringing others into your online business? Drop a comment and be sure to let us know!

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How to Sell Your Amazon Business and Boost Your Valuation

“If you’re going to sell a business, this is the best business in the world to sell.”

The concept of buying and selling Amazon businesses is becoming a hot topic in the FBA community. We chat with an expert on the topic to learn more.

Ryan Gnesin, a purchaser of countless Amazon businesses and brands as the Founder and CEO of Elevate Brands, comes on the show to talk through top-level advice when it comes to selling your Amazon business and increasing your total valuation to make more money!

In this episode of Follow The Data, Ryan breaks down the different methods of selling, advice in going through the entire process, how to prepare, and what to expect. It isn’t too often we have a guest come on the show to talk through Amazon business valuations, and this couldn’t come at a better time than early 2021.

Whether you’re just starting to sell on Amazon or looking to sell your Amazon business, this is a must-listen for anyone looking to maximize the worth of their online business.

HIGHLIGHTS

What do you think the business of ‘selling Amazon brands’ will look like in 2021 and beyond?

In the last few years, the buying and selling of Amazon brands has exploded. Companies like Thrasio and Heroes are receiving massive funding from venture capital firms to expand and buy more Amazon brands from sellers. Ryan breaks down what the subject may look like for the near-future.

Many current sellers are unaware of what the process actually involves. So what does a sale actually look like?

Since the prospects of selling an Amazon business have raised considerably in recent years, many sellers have no idea where to start with what the selling process entails. We ask Ryan for a brief summary of what the process looks like to help build expectations on where to start.

At what point should a seller actually consider selling their business?

On top of how to sell an Amazon business, knowing when to sell is equally important. Especially for sellers who built their brand from scratch, it can feel impossible to master the timing. It’s an age-old dilemma. When business is booming, why sell it? When sales are down, the offers likely aren’t at their peak. Ryan offers insight on when sellers should consider selling.

What are the core foundational principles you look for when purchasing Amazon businesses?

While buyers of Amazon business appear to be buying more than ever, it’s not without foundational principles. Of course, these businesses are looking for key elements when deciding on if a business is worth buying and evaluating its worth. Ryan lets us in on what buyers are looking for when making an offer.

What can sellers do early on to set themselves up for long-term success?

Whether looking to sell or not, building a healthy foundation is crucial for sustainable success. As someone who evaluates Amazon companies, Ryan gives his perspective on mistakes to avoid and tips to get your brand off on the right foot.

A special thanks to Ryan for joining us and sharing his wealth of expertise. You can check out his company website to learn more about buying and selling Amazon brands.

As the life cycle of Amazon businesses evolves, we’ll be there speaking with the experts to help you stay informed from trusted minds.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

Follow The Data: Creating A Distinctive Brand Identity With Emma Schermer Tamir

On this episode of Follow The Data, host Cam Yoder chats with Emma Schermer Tamir to discuss how to create a distinctive Amazon brand identity.

In 2021, branding is key for building and expanding your Amazon business.

Emma Schermer Tamir, owner and marketing expert of Marketing by Emma, is sharing her expertise on product branding and listing optimization in this episode of Follow The Data.

Branding is VITAL to the current and future success of any Amazon product. Emma’s here to give advice on principles to elevate the experience customers get from a product’s branding, and how a listing plays a direct role in that experience.

It’s crucial to remember that your brand is more than your logo and packaging. Everything you do creates your brand identity, whether it’s

Tune into this week’s episode to learn tips and tricks for maximizing your brand and optimizing your copywriting.

HIGHLIGHTS

What are the major areas of focus for copywriting and Amazon listing changes in 2021? (3:19)

As Amazon continues to evolve, sellers should be aware of the changing landscape. Periodically, it’s worth re-examining your listing’s copy to ensure you’re following Amazon style guidelines, utilizing proper tactics, and avoiding breaking any of the guidelines.

What does a good, well-established brand identity look like? (13:35)

We’re certainly aware that much of the discussion regarding branding can seem vague or generalized, making it difficult to learn the specifics. Before we dive deeper into the topic of branding, Emma provides her expert opinions on what goes into developing a strong brand identity.

Why is branding so important on Amazon? What’s the outcome of a strong brand? (21:51)

Within the Amazon marketplace, space for communicating your branding is limited and also given to all of your competitors. So what makes it so important? In short, the same reason it’s demanding is the same reason why it’s invaluable. Emma breaks down the benefits of owning a strong, unique brand identity.

Before saying goodbye, Emma provides a few final thoughts and helpful advice to remember while building your Amazon brand identity. (36:19)

Emma leaves us with a few gems of advice that should always be on your mind when considering your branding. As she mentions, your brand identity is happening whether you’re consciously crafting your brand or not. Creating your brand identity with a thoughtful, intentional strategy can pay off to help you stand out from the crowd.

A special thanks to Emma for sharing her expertise on building your Amazon brand identity. But her knowledge isn’t the only value you can gain from her.

In addition to all of the incredible information Emma gives in this episode, she provides listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

Follow the Data Podcast: Maximizing Brand Potential With Dr. James Richardson

With a unique perspective, growth specialist Dr. James Richardson chats with us to discuss a four-part approach for driving exponential growth.

On this episode of Follow the Data, host Cam Yoder chats with Dr. James Richardson, an absolute master of growth about growing your business.

As the Owner of Premium Growth Solutions, he’s helped more than 75 CPG brands with strategic planning and growth, including Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Frito-Lay, Mother Kombucha, and many more.

He’s a master of his craft, with a LOT of knowledge to offer. We’re talking principles of scale here, and while the context is given around that of a CPG brand, the principles James outlines are applicable specifically to any eCommerce company seeking growth.

This episode is a MUST-LISTEN for anyone with an interest in building a successful online business or maximizing their brand potential.

HIGHLIGHTS:

Who is Dr. James Richardson? (0:00)

Dr. James Richardson’s atypical journey into marketing from cultural anthropology is certainly a unique one. His distinctive background helps provide a peerless perspective on business. Before divulging into his four-step process for scaling your business, get familiar with his background.

Is Amazon An Optimal Starting Place for Your Business? (15:56)

With an extensive background helping a diverse set of businesses spanning many marketplaces, Dr. James Richardson breaks down the pros and cons of starting your business on Amazon.

The Importance of Design for Online Businesses for Growth (22:52)

In a prior generation of selling on Amazon, the bar for your product design and packaging was incredibly low. But in 2021, design and packaging should be strategically considered before going live.

Finding The Next Trend & Why Many Innovators Innovate on Accident (40:55)

With so many looking for the next “sexy” product market, many find it purely by accident. Citing Siggi’s Icelandic yogurt, Dr. James explains how these trends often happen by catching on with unintended niche groups.

Thanks to Dr. James for sharing his acute tips for growing your business. For even more of his expertise, check out his new book, Ramping Your Brand: How to Ride The Killer CPG Growth Curve.

Why Listening Is One of The Most Important Things A Business Can Do (60:48)

Too many business owners, especially ones in niche categories ignore feedback from the average Joe. Dr. James Richardson explains why receiving feedback from mainstream customers early in the process can pay off exponentially. To effectively scale, taking objective feedback from customers is key.

A special thanks to Dr. James for sharing his many insights with us! For even more of his astute expertise, check out his book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. You can also keep up with Dr. James at Premium Growth Solutions or connect with him on LinkedIn.

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