Follow The Data Podcast: Conquering Christmas and New Years

On this episode of Follow The Data, host Cam Yoder speaks with Michael Begg, founder of AMZ Advisers. Together, they identify key roadblocks through the rest of the year and discuss the best seller strategies to overcome them.

For Amazon sellers, the grind never stops!

With Thanksgiving, Black Friday, and Cyber Monday in the rearview, we look ahead to help you conquer Christmas and New Years. This week’s Follow The Data podcast details strategies to end 2020 on a positive note and pick up momentum for 2021.

Not many people are on top of the Amazon game quite like Michael Begg, founder of AMZ Advisers. AMZ Advisers is a full-service agency that drives remarkable results for Amazon sellers. With years of running a full-service agency under Michael’s belt, he’s seen it all and specializes in staying prepared for every situation.

Amidst a holiday season unlike any other, we appreciate Michael sharing his expertise on the show. Cam and Michael tackle topics such as what roadblocks can sellers expect in the upcoming months, best offensive and defensive strategies, and what to expect in 2021.

If you have any questions for Michael or Cameron from today’s episode, let them know by dropping a comment on the video. Huge shoutout to Michael for coming on the show – let’s crush the rest of the year!

Lastly, be sure to stay in touch, as we’ll continue pumping out content to keep you informed to help you end 2020 with a bang.

Head here to stay plugged into the Follow The Data podcast: https://virallaun.ch/FTD

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To get in touch with Michael and learn more about AMZ Advisers:

Visit AMZAdvisers.com
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Follow The Data: Advanced Amazon Seller Strategy Hacks for Black Friday / Cyber Monday

On this installment of Follow The Data, Danny Carlson of Kenji ROI walks us through advanced seller strategies that will make this your best Black Friday and Cyber Monday yet!

It’s that time of the year! Black Friday and Cyber Monday are coming up fast, and sellers who position themselves for success will ride a sales wave into 2021. Danny Carlson of Kenji ROI dropped by to chat with Follow The Data host Cam Yoder to provide insights on what tips and tricks Amazon sellers should be using to rise to the top and rake in sales from this holiday season.

With just a few days until Thanksgiving, Black Friday, and Cyber Monday, time is running out to set your listing up for success.

While savvy sellers have spent months prepping their product catalog for this holiday season, the days leading into the holidays are crucial. No matter how well you’ve developed your Q4 plan to this point, the week of requires unique strategies both offensively and defensively, that can make a tremendous difference when executed on the precipice of Black Friday.

As CEO of Kenji ROI, Danny has served over 500 Amazon sellers and created photos, video, copywriting, and graphics for over 1,240 listings. Kenji ROI assists sellers with PPC Management, creative services, and review boosting emails.

Danny was gracious enough to share groundbreaking strategies and seller tactics that are sure to give you an edge over the competition when it matters most.

HIGHLIGHTS

Getting to know Danny, his entrepreneurial journey, and his Amazon experience. (0:00)

Danny Carlson and Kenji ROI have been a force in the Amazon selling space for years. Before he drops groundbreaking tips, take the time to hear about Danny’s success and background.

What will Danny be doing for his clients and what advice would he give to sellers in the week of Black Friday and Cyber Monday? (3:51)

“Failing to prepare is preparing to fail.” – John Wooden

The importance of proper preparation in this busy time cannot be understated. Your competition understands how valuable a holiday season windfall can be, and they might be more incentivized to participate in black hat tactics. Too many sellers don’t prepare for these instances, and Danny breaks down what your competitors might try and how to defend yourself.

There’s no better time to rank highly through search than the holidays. While it might be late in the game to make a dramatic change, every spot you climb means more sales. How can you ascend the ranks in a short amount of time? Danny breaks it down here.

Amazon Advertising in the week of Black Friday / Cyber Monday: Using Modified Broad Match Ads, An Underutilized but Valuable Tool (9:27)

PPC Advertising is one of the surefire ways your product gets in front of customers, but everyone knows this. What’s the best way to setup PPC without breaking the bank?

Modified Broad Match Ads can be the magic bullet for you. It’s super easy to set up and helps sellers get the most bang for their buck when appropriately created. Danny gives his insight on why this overlooked method of PPC provides the most opportunity.

After Black Friday and Cyber Monday, what should sellers do to prepare for Christmas? (20:35)

Once Black Friday and Cyber Monday pass, there’s nearly a month of increased sales. Not all preparation is created equally, and that’s especially true in these unprecedented times. You better believe Danny has already looked into the possibilities and how you can prepare for them. Tune in to hear what this one-of-a-kind holiday season might look like after Cyber Monday and how it affects your planning.

What strategies should sellers be considering to grow their brand into 2021? (31:39)

As the marketplace continues to evolve, what should Amazon sellers be doing to stay ahead of the game? In Danny’s experience, he’s worked with sellers of all backgrounds and stayed up-to-date on the latest in trends. Danny drops knowledge on what you can do to start 2021 off on the right foot.

Be sure to tune in to the rest of the show for every valuable tip and tidbit so you can have the upper hand over the opposition in your market!

At Viral Launch, we believe the more informed seller wins. And that’s never been truer than now. A special thanks goes out to Danny for talking shop with us, and for sharing these crucial tips and tricks. In what is sure to be one of the busiest holiday seasons ever, these hacks could be all the difference you need to dominate the remainder of 2020.

To keep up with Danny and the team at Kenji ROI…

Connect with Danny on LinkedIn
Visit Kenji ROI’s site at https://www.kenjiroi.com/
Check out Danny Carlson’s Actualize Freedom Podcast

Follow The Data: How To Start An Amazon Consulting Business & Elevate Your Brand

In this episode of Follow The Data, Britt Englund breaks down the lessons she’s learned consulting and managing enormous brands on Amazon!

Much like Liam Neeson in Taken, successfully selling on Amazon requires a very particular set of skills. Quite often, sellers are short on time, experience, or knowledge to optimize each aspect of their online business.

When your business could use some outside help, hiring an experience brand consultant to develop strategies, establish best practice processes, and develop a network can catapult your Amazon business to the next level.

We spoke with Britt Englund, a noteworthy Amazon seller consultant and brand strategist, to learn more about her expertise in Amazon consulting!

HIGHLIGHTS


Getting to know Britt Englund (0:00)

Before we dive deep into the world of starting an Amazon consulting business, get to know about Britt and her vast Amazon experience. With around 10 years on the platform, you’ll be hard-pressed to find someone more immersed into Amazon trends, standards and strategies.

Going into 2021 and beyond, why is brand development so important on Amazon? (4:24)

Visibility and brand recognition can make all the difference in eCommerce! Britt breaks down the logic on the latest Amazon branding trends. Should sellers be utilizing the same tactics on Amazon on all eCommerce platforms? Find out here from an expert.

What are the tools sellers can utilize to separate their brand from the competition? (7:30)

The market on Amazon is as competitive as ever. Britt offers insight on what options exist for sellers to elevate their brand past competitors, with a strong focus on how to approach influencer marketing.

Selling cross-platform became more popular in 2020 during the COVID-19. Should sellers be using other eCommerce platforms? (23:40)

Logistical issues meeting increased demand at the onset of the COVID-19 pandemic opened the door for eCommerce competitors such as Walmart and Shopify. Was this a one-off instance, or should sellers exclusive to Amazon pursue expanding their online business beyond Amazon?

As Amazon continues to mature, the interest in brand consulting is booming. What’s the process of consulting and what should aspiring consultants be doing to achieve their goals? (26:40)

Amazon brand consulting is an emerging market, with interest and demand rising exponentially. Britt saw the rise of Amazon consulting early and positioned herself as an expert at helping brands reach their potential. She thoughtfully analyzes her path and what should prospective brand consultants be doing to set themselves up for success?

What is the biggest thing sellers should be focusing on for Q4 and beyond? (36:41)

It’s the busiest time of the year! With the wave of sales during the holiday season ahead, sellers need to be on top of their game. As time runs out on 2020, Britt breaks down how sellers can optimize their Q4 and set themselves up for a profitable 2021.

A special thanks to Britt Englund for taking the time to talk shop with us on the show! You can keep up with her on LinkedIn for more.

Follow The Data is a podcast by Viral Launch for Amazon sellers hosted by Cam Yoder, an expert on all things Amazon. Available on iTunes, Spotify, and all your favorite platforms, be sure to like and subscribe to receive exclusive content and updates when new episodes release!

Deliverr: Skyrocket Your Amazon & eCommerce Business Through Third Party Fulfillment (3PL) FBM

In this episode of Follow The Data, we’re interviewing Michael Sene from Deliverr – one of the top 3PL companies eCommerce sellers are tapping into for explosive growth.

Amazon’s revolutionary two-day Prime shipping changed the logistics game forever and played a sizable role in making it the eCommerce powerhouse it is today. Fulfillment by Amazon (FBA) is one of the many pillars that make becoming an Amazon seller appealing and possible.

But it isn’t the only way to store your products and fulfill your orders on time.

Amazon coach and Follow the Data host Cam Yoder sat with Michael Sene from Deliverr to discuss the advantages of Fulfillment By Merchant (FBM) third-party logistics.

Like Amazon Prime, Deliverr boasts fast and affordable shipping options that enable multi-channel logistics to sellers of any size. However, unlike Prime, Deliverr allows for fulfillment on orders outside of Amazon. As a result, they’re simplifying the fulfillment experience and allowing sellers the opportunity to explore omnichannel options.

When COVID-19 hit, Amazon sellers saw their inventory (and profit) freeze. Many started searching for alternative options for fulfillment and researching the growing industry of 3PL companies such as Deliverr.

Alternative fulfillment options allow you to maintain the shipping speed and convenience necessary to continue growing while opening the door to easily host and sell your products on websites like Walmart, Shopify, Wish or eBay (not to mention protecting your eCommerce operations when big events like COVID-19 or the holidays hit).

Check out this installment of the Follow The Data podcast for more information on 3PL companies like Deliverr and if FBM via 3PL is right for your business.

HIGHLIGHTS

Who is Michael? What is Deliverr? (0:00)

Get to know Michael Sene, Director of Sales and Partnerships at Deliverr. If you haven’t already heard of Deliverr, get up to speed with one of the companies to watch in ecommerce.

On Deliverr’s rise, and why merchants are flocking to their service. (1:45)

Based in San Francisco, Deliverr has skyrocketed since its 2017 inception thanks to its speedy and affordable fulfillment platform. Michael breaks down what solutions they’re offering to innovate the fulfillment space and become a preferred service for sellers.

Fulfillment has made significant strides in recent years. What do the next 2-3 years of fulfillment look like? (16:00)

The appeal of Amazon Prime’s two-day shipping changed eCommerce forever, but it’s not the end of advancements in shipping fulfillment. Is same-day shipping a realistic possibility? Sene gives us a look into what Deliverr is doing to shape the future of fulfillment.

What should sellers be thinking about when considering the migration to a 3PL? (22:41)

For existing Amazon sellers, change can feel like a risky proposition and is easy to put off. But Amazon is continuously evolving, and all avenues to earn a leg up on the competition should be weaponized. Sene provides his expert insight on what aspects should be considered when migrating from FBA to FBM using a 3PL.

What sets Deliverr apart from the competition? (26:45)

Deliverr is at the forefront of transforming logistics as we know it, but they aren’t the only 3PL. Hear from the expert on why Deliverr is the hottest name in logistics with seemingly limitless potential.

For more information on whether Deliverr is right for you, be sure to head to their website. With powerful integrations and shipping options for Amazon, Walmart, Shopify, Wish, and more, Deliverr is an up-and-coming 3PL that is shifting eCommerce as we know it and helping sellers fulfill their dreams.

How To Grow Your Amazon Business Using Virtual Assistants with Ashley Armstrong

On this installment of Follow the Data, we chat with Ashley Armstrong on the topic of virtual assistants and how they can explode your Amazon business.

Being an entrepreneur doesn’t mean you have to do it alone. With so many responsibilities while running your own business, certain aspects are best left delegated to others. Enter the virtual assistant. Virtual Assistants can simultaneously make your life easier while helping you grow your business exponentially.

Ashley Armstrong of www.AmazAuthority.com joins Cam Yoder on the Follow the Data podcast to share her savvy experience as an Amazon consultant. Topics we dive into include where to find virtual assistants and best hiring practices, when to start considering adding a virtual assistant, and what tasks should you be delegating to others.

While this may seem like a tactic used only by advanced sellers, it’s not as difficult as you might think! Check in with Cam and Ashley on this episode of Follow the Data for an invaluable discussion on the subject!

HIGHLIGHTS

There’s plenty to unpack from our in-depth conversation with Ashley. Be sure to listen to the podcast or watch the video to pick up tips and tricks from an accomplished eCommerce consultant. Whether you’re just getting started on Amazon or an established pro, there’s a ton of helpful insights to take your business to the next level.

A look into Ashley’s Amazon journey. (1:27)

Trust us, you’ll want to hear Ashley’s fascinating journey. From authoring Amazon best-selling books and creating her own probiotics to her role assisting Amazon businesses reach their full potential.

Why, when, and how to use virtual assistants to scale your eCommerce business. (7:26)

Being an entrepreneur requires a multitude of skills that don’t necessarily fall under the same umbrella. So how do you ensure all aspects of your business are hitting their potential? In the long run, virtual assistants can take your business to the next level. Ashley breaks down her experience and advice on how to use virtual assistants to maximize your business.

For beginners, what core tasks should entrepreneurs be delegating to virtual assistants? (16:59)

“Deciding what not to do is as important as deciding what to do.” – Jessica Jackley, entrepreneur.

Ashley gives her valuable insight into the specific tasks early-stage sellers should be looking to assign to others. Ultimately, utilizing specialists to perform tasks can do wonders in terms of boosting your efficiency.

Advice for entrepreneurs who have reservations delegating aspects of their business to others. (40:47)

A huge draw of entrepreneurship in the first place is the allure of controlling your own success through hard work and wise decisions. But that same mentality can cause sellers to have reservations delegating aspects of their business to others. Ashley perfectly states the importance of letting go, and explains the overwhelming benefits of virtual assistants.

Tips for finding virtual assistants and how to avoid rookie mistakes. (46:27)

Don’t know where to start with connecting with a virtual assistant? No worries! Ashley’s got you covered with a few of her recommendations on where to find top talent to work with across many categories.

Be sure to sign up for Ashley’s FREE five-day challenge to improve your listings for the holidays. Also, you can connect with her on Facebook and her primary website.

Follow the Data is a Viral Launch podcast for eCommerce sellers exploring the depths of the Amazon marketplace. Join your host Cameron Yoder, Amazon Expert, as he leverages the data we’ve accumulated here at Viral Launch from tens of thousands of product launches. Alongside various guests, he will help you understand the big picture when it comes to selling on Amazon and the best practices for how to grow your Amazon business.

[Tom Wang] From Failed Products to Million Dollar Seller

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Million Dollar Amazon Seller, Tom Wang shares his journey from one, two, three failed products to million dollar seller.  He shares his strategies on how to get started, when to quit your job, how to scale, how to rank and more.  Don’t miss this episode, filled with inspiration, strategies and powerful insights.  If you’re ready to get started on Amazon, download our free guide, “3 Steps to Finding Your Next Great Product.” https://discover.viral-launch.com/

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Amazon Advertising Getting More Expensive??

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Are you spending more on Amazon and getting less ROAS?  Or are you yet to crack the code on how to use Amazon Advertising to grow your business?  Well, tune in to this episode of Follow The Data as Casey breaks it down.

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Building Your Dream Team, with Nathan Hirsch

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In today’s episode, Casey Gauss and Nathan Hirsch of Freeeup.com talk about what it takes to scale your business the right way, with the right people. If you are on the precipice of taking your Amazon business to the next level, it’s important to get out of the day-to-day grind so you can focus on the larger strategy.  But, how do you find the right people? When is the right time to hire your first (or next) team member? What are the 3 types of people that you can hire? How much can I afford to pay?

Join Casey and Nathan as they break it all down. 

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Encouragement on your journey to success on Amazon

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In today’s episode, Casey Gauss has an apology for you…and some inspiration to get you to the next level of success in your Amazon business.  You will definitely be encouraged to continue on your journey and feel assured of the possibilities that are still available for sellers just like you. Tune in for a great dose of motivation to push you through the next phase of your business. 

Bonus:  Casey mentions Viral Launch’s Products Not To Sell list.  If you’d like access to this list that we update regularly, click here: http://bit.ly/PNTS_podcast.

If you haven’t yet, sign up for a free trial on our suite of software tools and start dominating Amazon today! http://bit.ly/FTDpodcast_trial.                                                                                                                                                                                                                                                                                                                                                                      

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Major New Discovery: The Mind Blowing Insights Hidden in Brand Analytics

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If you’re a brand-registered Amazon seller, you should now have access to Brand Analytics in Seller Central. There are incredible insights buried within this data that you can use to make smarter decisions and real improvements. In today’s episode, Casey reveals the unbelievable data that our Data Scientists have uncovered within Brand Analytics. 

You may think you know the answers to these questions…

  • Where do I need to rank for my keywords to drive significant sales?
  • Can I claim market share without ranking organically for my main keywords?
  • How important is review rating for a product like mine?

But you’ll be surprised to learn the real answers.

We have those real answers. Just for you. And this is huge. Don’t miss this week’s episode.

If you want to learn more about our Data Science as a Service (DSaaS), click here to learn more: http://bit.ly/Podcast_BA.  To read the full blog post on Brand Analytics, click here:  http://bit.ly/Amazon_BA1.

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