Follow The Data: How To Grow Your Amazon Business by Growing Your Team

Ashley Kinkead has incredible experience hiring a virtual (AND in-person) team to scale her Amazon business and eCommerce operations.

Loyal Follow The Data listeners may have noticed growth and scaling are a steady topic in 2021. While “solopreneurs” are undoubtedly a major part of the Amazon seller community, hiring others to help run your business is necessary for large-scale growth.

Often times, the entrepreneurial mindset comes with a penchant for independence. For beginner sellers with a brand or two on Amazon, this can be a perfect opportunity to harness that competitive drive for success to execute your visions.

However, the bandwidth required for mass scaling is just too large for one person to sustainably handle. Luckily, sellers can grow their team to assist with the growth of their business. But the process of building a team for your Amazon business is one most sellers aren’t quite familiar with.

Ashley and Cameron dive deep into the world of hiring to scale in this episode of Follow The Data.

HIGHLIGHTS:

When turning your solo business into a team, who’s the first person you should bring on?

So you want to grow your team? Where do you even start? As aspects of Amazon become more sophisticated, elements that go into running an online business become more specialized. Ashley walks us through her recommendations for laying the foundation for building your team and reveals her first hire.

When you should consider first hiring for your Amazon / eCommerce business?

While we often speak in generalities that cover most of the Amazon seller community, no two businesses operate the same.

Find out how to properly scale your team as you grow.

Doing too much too soon, or doing too little too late can doom your attempt at growth. The relationship between scaling your team and scaling your company can be a complex one. Ashley provides her insight based on her years of e-commerce experience.

What can you do to help your employees AND your business grow together – how to properly support and pour into your employees?

Leading a team is about more than just growing profits, it’s also about helping your team grow. In addition to the monetary compensation, a part of the value for employees is personal and professional development. As an employer, investing in your team members can be a mutually beneficial opportunity for your business and the individual success of your team.

With much of 2021 ahead of us, what strategy tips and advice does Ashley have for the remainder of 2021?

After a hectic 2020, the opportunity for success selling on Amazon has never been greater. Along the way, pick up helpful tips and tricks to accelerate your online business in the year ahead.

Need to get started before considering growing your team? Enroll in our FREE course to guide you through becoming an Amazon seller.

A huge thanks to Ashley for taking the time to share her experiences and expertise with us on the show. Be sure to check out Ashley’s Amazon-based Facebook group (among other connections) here.

How many members are on your team? What’s been your experience with bringing others into your online business? Drop a comment and be sure to let us know!

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How to Sell Your Amazon Business and Boost Your Valuation

“If you’re going to sell a business, this is the best business in the world to sell.”

The concept of buying and selling Amazon businesses is becoming a hot topic in the FBA community. We chat with an expert on the topic to learn more.

Ryan Gnesin, a purchaser of countless Amazon businesses and brands as the Founder and CEO of Elevate Brands, comes on the show to talk through top-level advice when it comes to selling your Amazon business and increasing your total valuation to make more money!

In this episode of Follow The Data, Ryan breaks down the different methods of selling, advice in going through the entire process, how to prepare, and what to expect. It isn’t too often we have a guest come on the show to talk through Amazon business valuations, and this couldn’t come at a better time than early 2021.

Whether you’re just starting to sell on Amazon or looking to sell your Amazon business, this is a must-listen for anyone looking to maximize the worth of their online business.

HIGHLIGHTS

What do you think the business of ‘selling Amazon brands’ will look like in 2021 and beyond?

In the last few years, the buying and selling of Amazon brands has exploded. Companies like Thrasio and Heroes are receiving massive funding from venture capital firms to expand and buy more Amazon brands from sellers. Ryan breaks down what the subject may look like for the near-future.

Many current sellers are unaware of what the process actually involves. So what does a sale actually look like?

Since the prospects of selling an Amazon business have raised considerably in recent years, many sellers have no idea where to start with what the selling process entails. We ask Ryan for a brief summary of what the process looks like to help build expectations on where to start.

At what point should a seller actually consider selling their business?

On top of how to sell an Amazon business, knowing when to sell is equally important. Especially for sellers who built their brand from scratch, it can feel impossible to master the timing. It’s an age-old dilemma. When business is booming, why sell it? When sales are down, the offers likely aren’t at their peak. Ryan offers insight on when sellers should consider selling.

What are the core foundational principles you look for when purchasing Amazon businesses?

While buyers of Amazon business appear to be buying more than ever, it’s not without foundational principles. Of course, these businesses are looking for key elements when deciding on if a business is worth buying and evaluating its worth. Ryan lets us in on what buyers are looking for when making an offer.

What can sellers do early on to set themselves up for long-term success?

Whether looking to sell or not, building a healthy foundation is crucial for sustainable success. As someone who evaluates Amazon companies, Ryan gives his perspective on mistakes to avoid and tips to get your brand off on the right foot.

A special thanks to Ryan for joining us and sharing his wealth of expertise. You can check out his company website to learn more about buying and selling Amazon brands.

As the life cycle of Amazon businesses evolves, we’ll be there speaking with the experts to help you stay informed from trusted minds.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

Follow The Data: Creating A Distinctive Brand Identity With Emma Schermer Tamir

On this episode of Follow The Data, host Cam Yoder chats with Emma Schermer Tamir to discuss how to create a distinctive Amazon brand identity.

In 2021, branding is key for building and expanding your Amazon business.

Emma Schermer Tamir, owner and marketing expert of Marketing by Emma, is sharing her expertise on product branding and listing optimization in this episode of Follow The Data.

Branding is VITAL to the current and future success of any Amazon product. Emma’s here to give advice on principles to elevate the experience customers get from a product’s branding, and how a listing plays a direct role in that experience.

It’s crucial to remember that your brand is more than your logo and packaging. Everything you do creates your brand identity, whether it’s

Tune into this week’s episode to learn tips and tricks for maximizing your brand and optimizing your copywriting.

HIGHLIGHTS

What are the major areas of focus for copywriting and Amazon listing changes in 2021? (3:19)

As Amazon continues to evolve, sellers should be aware of the changing landscape. Periodically, it’s worth re-examining your listing’s copy to ensure you’re following Amazon style guidelines, utilizing proper tactics, and avoiding breaking any of the guidelines.

What does a good, well-established brand identity look like? (13:35)

We’re certainly aware that much of the discussion regarding branding can seem vague or generalized, making it difficult to learn the specifics. Before we dive deeper into the topic of branding, Emma provides her expert opinions on what goes into developing a strong brand identity.

Why is branding so important on Amazon? What’s the outcome of a strong brand? (21:51)

Within the Amazon marketplace, space for communicating your branding is limited and also given to all of your competitors. So what makes it so important? In short, the same reason it’s demanding is the same reason why it’s invaluable. Emma breaks down the benefits of owning a strong, unique brand identity.

Before saying goodbye, Emma provides a few final thoughts and helpful advice to remember while building your Amazon brand identity. (36:19)

Emma leaves us with a few gems of advice that should always be on your mind when considering your branding. As she mentions, your brand identity is happening whether you’re consciously crafting your brand or not. Creating your brand identity with a thoughtful, intentional strategy can pay off to help you stand out from the crowd.

A special thanks to Emma for sharing her expertise on building your Amazon brand identity. But her knowledge isn’t the only value you can gain from her.

In addition to all of the incredible information Emma gives in this episode, she provides listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

Follow the Data Podcast: Maximizing Brand Potential With Dr. James Richardson

With a unique perspective, growth specialist Dr. James Richardson chats with us to discuss a four-part approach for driving exponential growth.

On this episode of Follow the Data, host Cam Yoder chats with Dr. James Richardson, an absolute master of growth about growing your business.

As the Owner of Premium Growth Solutions, he’s helped more than 75 CPG brands with strategic planning and growth, including Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Frito-Lay, Mother Kombucha, and many more.

He’s a master of his craft, with a LOT of knowledge to offer. We’re talking principles of scale here, and while the context is given around that of a CPG brand, the principles James outlines are applicable specifically to any eCommerce company seeking growth.

This episode is a MUST-LISTEN for anyone with an interest in building a successful online business or maximizing their brand potential.

HIGHLIGHTS:

Who is Dr. James Richardson? (0:00)

Dr. James Richardson’s atypical journey into marketing from cultural anthropology is certainly a unique one. His distinctive background helps provide a peerless perspective on business. Before divulging into his four-step process for scaling your business, get familiar with his background.

Is Amazon An Optimal Starting Place for Your Business? (15:56)

With an extensive background helping a diverse set of businesses spanning many marketplaces, Dr. James Richardson breaks down the pros and cons of starting your business on Amazon.

The Importance of Design for Online Businesses for Growth (22:52)

In a prior generation of selling on Amazon, the bar for your product design and packaging was incredibly low. But in 2021, design and packaging should be strategically considered before going live.

Finding The Next Trend & Why Many Innovators Innovate on Accident (40:55)

With so many looking for the next “sexy” product market, many find it purely by accident. Citing Siggi’s Icelandic yogurt, Dr. James explains how these trends often happen by catching on with unintended niche groups.

Thanks to Dr. James for sharing his acute tips for growing your business. For even more of his expertise, check out his new book, Ramping Your Brand: How to Ride The Killer CPG Growth Curve.

Why Listening Is One of The Most Important Things A Business Can Do (60:48)

Too many business owners, especially ones in niche categories ignore feedback from the average Joe. Dr. James Richardson explains why receiving feedback from mainstream customers early in the process can pay off exponentially. To effectively scale, taking objective feedback from customers is key.

A special thanks to Dr. James for sharing his many insights with us! For even more of his astute expertise, check out his book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. You can also keep up with Dr. James at Premium Growth Solutions or connect with him on LinkedIn.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

A Chat With Saqib Azhar, Leader of the Largest Amazon Seller Facebook Group in Pakistan

Saqib Azhar talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built an enormous, highly engaged Amazon group on Facebook.

For the latest installment of Follow the Data, Saqib Azhar graciously shares his Amazon knowledge with host Cam Yoder. From starting your own business to training a country for taking on entrepreneurship, Azhar possesses one of the more influential voices in the Amazon seller community.

Azhar is the CEO and Co-Founder of Enablers and the leader of the world’s largest Facebook group for Amazon sellers.

At Enablers, Azhar’s mission is to combat unemployment in Pakistan by empowering and educating the youth to sell on Amazon. While most Amazon sellers seek to establish themselves, Azhar aims to lift a nation along with him.

With over a decade of e-commerce experience and a perspective unlike any other, Saqib has plenty of unrivaled knowledge to share. In other words, this is a must-listen for serious Amazon sellers.

Be sure to check out the show for advanced Amazon seller strategy from one of the world’s most knowledgable resources!

HIGHLIGHTS

Get familiar with Saqib Azhar and his unique experience as an Amazon seller and community leader. (0:00)

Enjoy the episode? Like and subscribe to our YouTube channel or wherever you listen to podcasts! Don’t miss out on the Amazon seller insights within our hundreds of episodes.

With years of experience in the Amazon space, how does Saqib plan on growing his business in 2021? (7:12)

As a long-time seller who manages one of the largest seller groups and teaches aspiring Amazon sellers, Saqib knows the ins and outs of Amazon in a way few others do. Don’t miss out on his valuable insights on how to take your Amazon business to the next level in 2021!

Saqib witnesses plenty of new sellers entering the marketplace. What common mistakes do beginner sellers make when starting out? (15:13)

Like many aspects of life, the beginning stages are an excellent opportunity for a learning experience. However, beginners on Amazon quite literally can’t afford to commit beginning blunders. Saqib shares common beginner mistakes, so you can accelerate the learning curve and avoid rookie mistakes.

On how he grew his community so rapidly. (25:49)

As e-commerce continues to grow, the ability to build a community around a product or a brand allows for explosive results. Further, Saqib breaks down how what has powered the growth of his company.

Before we say goodbye, Saqib offers sage advice for Amazon sellers. (31:29)

The entrepreneurial spirit and desire to be self-sufficient leads many to Amazon. But that same mentality can be their downfall on such a wide-ranging platform. To wrap up the conversation, Saqib leaves us with sound advice.

A special thanks to Saqib for stopping by to chat! Be sure to check out Saqib’s website for more details on their offering and mission to expand Amazon to Pakistan. Check out the eCommerce by Enablers Facebook group.

Enjoy this episode? Like and subscribe to our YouTube channel for Amazon seller updates and conversations with Amazon’s brightest minds.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

Enroll in our FREE course on how to become an Amazon seller!

What It’s Like Starting an Amazon Business in 2020 & 2021 With Kae Peterson

Is it too late to start an Amazon business in 2021? Not at all! We spoke with Kae Peterson, an Amazon seller who launched her brand in the past year.

On Follow The Data, we aim to cover the hottest topics for Amazon sellers. In this episode, we tackle the most common question we receive from those interested in starting their own online business: Is it too late to get in the game?

The short answer: absolutely NOT.

In this episode, host Cam Yoder chats with Kae Peterson, who knows firsthand that starting an Amazon business remains an excellent opportunity for entrepreneurs.

Kae’s background and experience in the volatile entertainment industry pushed her to search for more consistent, reliable income sources.

With an entrepreneurial spirit and appetite for learning, Kae charted her own path into Amazon and eCommerce. After successfully launching her first product in the past year, she’s looking to expand her business and online presence in the new year.

Be sure to check out the video below to learn how Kae made her leap into the Amazon marketplace, her recommended best practices for starting from scratch, and some inspirational gems to get your mind right!

HIGHLIGHTS:

INTRO (0:06)

Get to know Kae! Although a newbie on Amazon, she’s no rookie in entrepreneurship. Dating back to 2013, she’s ran a brick-and-mortar store and experienced success with music and modeling. So what led her to selling on Amazon?

It’s one thing to consider the prospect of selling on Amazon, it’s another to go through the stages before selling your first product. Kae walks us through the evolutions of her learning experience. (5:26)

Even with Kae’s unique background, her learning experience is a fairly common one. Once you’ve decided to start your online business, it’s all about finding a process that works for you. Finding experts you can learn from and accurate, reliable tools to discover and validate clever product ideas makes all the difference.

Additionally, Kae includes one crucial mistake that taught her a vital lesson with the product-finding process.

The cost of starting up an Amazon business can be a major deterrent. But Kae didn’t let the start-up costs slow her down, funding her own business in a creative way. (9:56)

Faced with the issue of not having the funds to confidently start her Amazon business, Kae took matters into her own hands. While programs such as Amazon Lending exist, the prospect of taking out a loan can be scary. So Kae started her own business as a way to fund her bigger vision, becoming a perfect example of how you can grind your way to make your dreams reachable.

Possessing a big picture strategy and learning from past experience are crucial for growth. What’s in Kae’s roadmap for finding products in 2021? (14:15)

There’s no greater teacher than experience. With her first Amazon product experience down, Kae offers insight on the elements of a product idea that gained emphasis for future products.

You’ve started selling on Amazon, but what happens next? Kae outlines her goals for in regard expanding her brand after launching. (22:15)

Every seller jumps into Amazon with goals and a purpose that is driven from within. Those components can determine your path beyond your first product launch.

With so much emphasis on making sure your first product is a home run, it can be easy to feel lost once the product is launched. Listen as Kae breaks down her long-term goals and what’s in-store for her brand for the year ahead.

Certainly, 2020 presented a unique experience for Amazon sellers. What issues are on the radar for sellers in the new year? (27:34)

After the past year, we could all use a dose of optimism. 2020 showed that challenges, both foreseeable and unforeseeable, will continue to persist and the successful will take them as they come and persevere.

A special thanks to Kae Peterson for hopping on the show and sharing her experience starting an Amazon business to this point. Make sure to give her a follow in the links provided below to follow her on her Amazon journey!

Connect with Kae:
Instagram @Iamwankaego & @GetThatCoinSisCEO

Head here to stay plugged into the podcast: https://virallaun.ch/FTD

Try the full suite of Viral Launch tools for FREE: http://virallaun.ch/FreeTrial

And as always, be sure to drop your email in the box below to receive the latest on Amazon!

Follow the Data Podcast: How Sellers Can Reclaim FBA Fees With SellerLocker Founder Joseph Abitol

Are YOU missing out on thousands of dollars because of hidden Amazon inventory and fulfillment fees?

Happy new year! On this installment of Follow The Data, host Cam Yoder chats with Joseph Abitol, founder of Seller Locker on how you can start 2021 on the right foot by saving your business from hidden yet costly Amazon FBA fees!

While most FBA sellers just accept Amazon-related fees as the cost of business and focus solely on driving sales, Joseph Abitol explains this is a mistake that could be costing your business a hefty amount of cash.

Well, a penny saved is a penny earned. But how exactly do you earn this money?

Cam and Joseph dive headfirst into how to identify the areas where you might be losing money. Additionally, Joseph provides a quick three-step process to remedy those losses!

HIGHLIGHTS

Need proof of SellerLocker’s methods? Joseph shares his screen and showcases how one seller recovered over $400,000 in fees! (6:04)

In this space, unfortunately it’s common that “gurus” will use inflated or false numbers to showcase their alleged expertise. But this isn’t that. If there were any doubt about sketchy math, Joseph provides the proof that others won’t show.

The three-step process Joseph recommends that all sellers can do, with or without SellerLocker (8:36)

SellerLocker originated as a tool for the elite sellers on Amazon, but has developed methods that every seller can use to be reimbursed for lost money. Depending on the size of your business, this is an explosive, groundbreaking method to help improve your bottom line.

When you sell on Amazon, it’s easy to trust the system in place. But given the massive amounts of lost money, should sellers be skeptical? (11:30)

Cam asks the hard-hitting question. If this money has been missing, how can sellers trust the system in place? It’s less devious than you think, and Joseph breaks down why the reimbursed money and how Amazon already reimburses sellers for some of these fees you may not be aware of.

Step #2: Follow Up On Your Claims (14:08)

In step one, Joseph shows you how to open a claim. And too many sellers stop there. Following up on your claim is the only way to get your money back, and SellerLocker has methods to automate this process so you can save money automatically.

Step #3: Managing Your Documents (19:21)

Always keep your receipts! This isn’t just a helpful tip for shoppers, it’s also one for Amazon sellers. When reporting these issues, Amazon asks for proof through documentation, just as a store will ask for a receipt to issue a return. SellerLocker showcases what documents you’ll need, and how to create a system to organize your documents.

Closing advice from Joseph on getting into ecommerce in 2021 (30:24)

Is 2021 too late to get into the ecommerce game? Nope! Even Joseph’s dad is looking to get into the selling space to take advantage of the massive amounts of money sellers are making. With the right tools and strategy, you could be one of them.

A special thanks to Joseph for hopping on the pod and sharing these invaluable insights! SellerLocker is a great software tool that automates this money-saving process for you that we highly recommend checking out!

Up to $2M Annual Sellers click here to sign up: https://2m.sellerlocker.com/?fp_ref=v…
2M+ Sellers click here to sign up: https://sellerlocker.com/enterprise?f…

Want money-saving hacks, advanced seller strategies, and the latest updates sent straight to your inbox? Drop your email in the box below to stay a step ahead of the competition!

Follow the Data Podcast: Holiday & 2021 Amazon Advertising Strategy With Destaney Wishon from BetterAMS

On the centennial episode of Follow The Data, host Cam Yoder chats with Amazon ad expert Destaney Wishon from BetterAMS to discuss PPC tactics to crush holiday season and 2021.

Amazon advertising strategy is frequently cited as one of the most challenging aspects of running an FBA business. But this difficulty should be viewed as an opportunity, not a roadblock.

As the importance of advertising grows more consequential, knowing the tips and tricks to turn what is an impediment for many sellers into a sales and growth accelerator for your product catalog.

Not many have a handle on the latest Amazon advertising strategy hacks than Destaney Wishon, CEO and Co-Founder of BetterAMS. Thankfully, Destaney sat down to chat with us to share her extensive knowledge of PPC strategy.

With timely advice on what you should be doing right now, how to handle the holidays, and what the near-future of Amazon advertising may look like, you’re not going to want to miss out on this invaluable information!

HIGHLIGHTS

3 Key Holiday Season Differences for Amazon Sellers in 2020 (2:25)

On and off Amazon, 2020 has been a year like no other. If you’re an experienced seller, using reports from 2019 can be helpful. However, there are a few major differences to consider when strategizing for the rest of the year and into 2021.

Why you should diversify your ad spend (6:04)

Is your Amazon advertising strategy outdated and in need of a revamp? Destaney gives her valuable insight on why narrow ad spend isn’t enough anymore.

How to steal traffic from big-name players (11:10)

More and more major brands are coming to Amazon, but this doesn’t spell defeat for third-party sellers. On the contrary, it presents strategic opportunities to steal traffic and sales from major retailers.

On using remarketing post-Black Friday for sustained gains (14:20)

Black Friday and Cyber Monday are in the rearview, but you can still capitalize on that traffic! Destaney presents the strategy to boost sales from the exposure supplied by Black Friday and Cyber Monday throughout the holiday season.

Using new headline search policy to attract sales (17:08)

As any experienced seller knows, Amazon is continuously changing and evolving. In the busy day-to-day process of selling on Amazon, some of these changes will be overlooked by the competition. Staying up with the latest Amazon updates gives you an edge over your competition. Destaney explains a recent advertising update, and how you can use it to your benefit.

2020: The Year of the Advertiser (23:40)

Over the past year, Amazon has provided even more advertising tools for sellers. As these tools mature, advertising figures to be even more prevalent in the marketing mix. Destaney breaks down a few critical advertising elements that all Amazon sellers should be implementing into their foundational advertising.

A special thanks to Destaney for joining the show and sharing her Amazon advertising strategy expertise! Keep up with BetterAMS on their website or Facebook for even more helpful information and solutions.

Stay up-to-date on the latest seller strategies, tips and tricks, and conversations with the biggest names in FBA by liking and subscribing to Viral Launch on YouTube and the Follow The Data podcast channel!

Follow the Data Podcast: Conquering Christmas and New Years

On this episode of Follow The Data, host Cam Yoder speaks with Michael Begg, founder of AMZ Advisers. Together, they identify key roadblocks through the rest of the year and discuss the best seller strategies to overcome them.

For Amazon sellers, the grind never stops!

With Thanksgiving, Black Friday, and Cyber Monday in the rearview, we look ahead to help you conquer Christmas and New Years. This week’s Follow The Data podcast details strategies to end 2020 on a positive note and pick up momentum for 2021.

Not many people are on top of the Amazon game quite like Michael Begg, founder of AMZ Advisers. AMZ Advisers is a full-service agency that drives remarkable results for Amazon sellers. With years of running a full-service agency under Michael’s belt, he’s seen it all and specializes in staying prepared for every situation.

Amidst a holiday season unlike any other, we appreciate Michael sharing his expertise on the show. Cam and Michael tackle topics such as what roadblocks can sellers expect in the upcoming months, best offensive and defensive strategies, and what to expect in 2021.

If you have any questions for Michael or Cameron from today’s episode, let them know by dropping a comment on the video. Huge shoutout to Michael for coming on the show – let’s crush the rest of the year!

Lastly, be sure to stay in touch, as we’ll continue pumping out content to keep you informed to help you end 2020 with a bang.

Head here to stay plugged into the Follow The Data podcast: https://virallaun.ch/FTD

Try the full suite of Viral Launch tools for FREE: http://virallaun.ch/FreeTrial

Subscribe to our YouTube channel: http://virallaun.ch/Subscribe

Connect with our Amazon Facebook group, & other social channels: http://virallaun.ch/connect

To get in touch with Michael and learn more about AMZ Advisers:

Visit AMZAdvisers.com
Send an email to mike@amzadvisers.com
Give AMZAdvisers a like on Facebook

Follow The Data: Advanced Amazon Seller Strategy Hacks for Black Friday and Cyber Monday

On this installment of Follow The Data, Danny Carlson of Kenji ROI walks us through advanced seller strategies that will make this your best Black Friday and Cyber Monday yet!

It’s that time of the year! Black Friday and Cyber Monday are coming up fast, and sellers who position themselves for success will ride a sales wave into 2021. Danny Carlson of Kenji ROI dropped by to chat with Follow The Data host Cam Yoder to provide insights on what tips and tricks Amazon sellers should be using to rise to the top and rake in sales from this holiday season.

With just a few days until Thanksgiving, Black Friday, and Cyber Monday, time is running out to set your listing up for success.

While savvy sellers have spent months prepping their product catalog for this holiday season, the days leading into the holidays are crucial. No matter how well you’ve developed your Q4 plan to this point, the week of requires unique strategies both offensively and defensively, that can make a tremendous difference when executed on the precipice of Black Friday.

As CEO of Kenji ROI, Danny has served over 500 Amazon sellers and created photos, video, copywriting, and graphics for over 1,240 listings. Kenji ROI assists sellers with PPC Management, creative services, and review boosting emails.

Danny was gracious enough to share groundbreaking strategies and seller tactics that are sure to give you an edge over the competition when it matters most.

HIGHLIGHTS

Getting to know Danny, his entrepreneurial journey, and his Amazon experience. (0:00)

Danny Carlson and Kenji ROI have been a force in the Amazon selling space for years. Before he drops groundbreaking tips, take the time to hear about Danny’s success and background.

What will Danny be doing for his clients and what advice would he give to sellers in the week of Black Friday and Cyber Monday? (3:51)

“Failing to prepare is preparing to fail.” – John Wooden

The importance of proper preparation in this busy time cannot be understated. Your competition understands how valuable a holiday season windfall can be, and they might be more incentivized to participate in black hat tactics. Too many sellers don’t prepare for these instances, and Danny breaks down what your competitors might try and how to defend yourself.

There’s no better time to rank highly through search than the holidays. While it might be late in the game to make a dramatic change, every spot you climb means more sales. How can you ascend the ranks in a short amount of time? Danny breaks it down here.

Amazon Advertising in the week of Black Friday / Cyber Monday: Using Modified Broad Match Ads, An Underutilized but Valuable Tool (9:27)

PPC Advertising is one of the surefire ways your product gets in front of customers, but everyone knows this. What’s the best way to setup PPC without breaking the bank?

Modified Broad Match Ads can be the magic bullet for you. It’s super easy to set up and helps sellers get the most bang for their buck when appropriately created. Danny gives his insight on why this overlooked method of PPC provides the most opportunity.

After Black Friday and Cyber Monday, what should sellers do to prepare for Christmas? (20:35)

Once Black Friday and Cyber Monday pass, there’s nearly a month of increased sales. Not all preparation is created equally, and that’s especially true in these unprecedented times. You better believe Danny has already looked into the possibilities and how you can prepare for them. Tune in to hear what this one-of-a-kind holiday season might look like after Cyber Monday and how it affects your planning.

What strategies should sellers be considering to grow their brand into 2021? (31:39)

As the marketplace continues to evolve, what should Amazon sellers be doing to stay ahead of the game? In Danny’s experience, he’s worked with sellers of all backgrounds and stayed up-to-date on the latest in trends. Danny drops knowledge on what you can do to start 2021 off on the right foot.

Be sure to tune in to the rest of the show for every valuable tip and tidbit so you can have the upper hand over the opposition in your market!

At Viral Launch, we believe the more informed seller wins. And that’s never been truer than now. A special thanks goes out to Danny for talking shop with us, and for sharing these crucial tips and tricks. In what is sure to be one of the busiest holiday seasons ever, these hacks could be all the difference you need to dominate the remainder of 2020.

To keep up with Danny and the team at Kenji ROI…

Connect with Danny on LinkedIn
Visit Kenji ROI’s site at https://www.kenjiroi.com/
Check out Danny Carlson’s Actualize Freedom Podcast