Tag: how to sell on amazon

5 Ways to Use ChatGPT as an Amazon Seller

What is ChatGPT?

In recent months, ChatGPT has garnered significant attention due to its versatility and wide range of applications. This AI chatbot can be utilized for various purposes, including writing tasks such as essays, poems, blog articles, and even music composition. It also proves valuable for coding and debugging, text translation, data set discovery, complex question answering, math equation solving, and more. This makes it a great tool for Amazon sellers who want to improve their customer service and marketing efforts.

As with any new technology, ChatGPT has both pros and cons.

Pro: It is a powerful tool for automation and efficiency.

Con: At its core, it is still a machine.

ChatGPT lacks the capacity for nuanced understanding, critical thinking, and emotional intelligence.

Despite its limitations, ChatGPT can be an invaluable marketing tool for Amazon sellers when used appropriately and strategically. Below, we outline five effective ways to boost Amazon sales using ChatGPT:

Boosting Amazon Sales Using ChatGPT: 5 Effective Strategies

Generate Product Listing Copy

Compelling product descriptions play a vital role in enticing visitors to make a purchase. If writing them from scratch seems daunting, ChatGPT can assist in generating content for new listings, including titles, bullet points, and product descriptions that highlight features and benefits. For instance, a prompt like “Create an Amazon listing title for a set of bamboo bed sheets” can be a starting point for ChatGPT to generate relevant content.

Optimize Listings with Keyword Research

Creating quality content and optimizing product listings are crucial for a successful Amazon store. While there are online tools available for keyword research, they can be expensive and require a learning curve. ChatGPT can assist by generating a list of high-volume keywords for free. Simply provide a product-related prompt, like “create a list of keywords for an Amazon ad on bamboo bed sheets.” Although it may not be as comprehensive as dedicated tools, it offers a starting point that can be fine-tuned to specific requirements. This feature is useful for new listings or optimizing existing ones.

Leverage Social Media

Influencers

Leveraging social media influencers can significantly impact product sales in the eCommerce sector. However, identifying suitable influencers can be time-consuming. ChatGPT can simplify this process by searching for influencers within specific criteria. You can instruct ChatGPT to “Find influencers with 20K to 75K followers on Instagram in the home and lifestyle niche.” Once you have a list with contact information, ChatGPT can even help draft an outreach message to engage with these influencers.

Social Media Content

Social media remains a crucial platform for promoting Amazon products, whether or not influencers are involved. Engaging social media posts can effectively advertise new products or entice first-time buyers to try your brand. ChatGPT can assist in creating social media content by providing text, images, captions, and hashtags. For example, you can instruct ChatGPT to “Create social media content for a bamboo bed sheet promotion and offer a $5 coupon to first-time customers using the code BAMBOO5.” This helps drive customers to your listing and encourage conversions.

Create Advertising Content

Sponsored brand ads that appear in relevant Amazon search results are a popular method for sellers to reach more customers. Crafting compelling headlines is crucial for effective ads. When you find yourself lacking inspiration, ChatGPT can help by generating a list of headlines. Make sure to provide necessary guidance, such as character count limits, by instructing the chatbot to “Write a headline of 60 characters or less highlighting the benefits of my Bamboo bed sheets.” Even if the initial results aren’t perfect, a few adjustments can refine them to your liking.

Provide Timely Customers Service

Promptly addressing customer inquiries and concerns is crucial for maintaining customer satisfaction, especially when dealing with negative experiences. However, it can be challenging to respond to dissatisfied customers while maintaining a professional and empathetic tone. ChatGPT can assist in drafting personalized responses that address the customer’s concerns in a courteous and helpful manner.

To utilize ChatGPT for this purpose, you can provide a prompt like, “A customer is unhappy with the bed sheets they purchased from me and wants a refund or product replacement. How do I respond?” By leveraging ChatGPT’s capabilities, you can draft a well-crafted and tailored response that shows your commitment to resolving the issue and ensuring customer satisfaction.

Conclusion

Using ChatGPT for Amazon marketing provides valuable support and inspiration, giving you an edge with your Amazon seller account. While ChatGPT won’t handle every aspect of your marketing strategy, these tools can prove beneficial in generating ideas and content. If you find that the information provided by ChatGPT doesn’t fully meet your needs, try adjusting your prompts. By exploring its potential as an Amazon marketer, market researcher, copywriter, and more, you can obtain different outputs and uncover valuable insights.

It’s important for marketers to experiment with these tools, even if immediate value isn’t apparent. By familiarizing yourself with ChatGPT and similar AI technologies, you’ll gain valuable experience and stay ahead of the curve. So, take advantage of ChatGPT’s capabilities to enhance your Amazon marketing efforts and discover new possibilities for growth and success.

Stay tuned for an exciting announcement from Viral Launch! Coming soon, our revolutionary AI-powered Amazon seller tool will transform your selling experience and supercharge your success.

Amazon’s Strategy Shift: Regional Warehouses and Faster Delivery Impact on Search Results and Customer Experience

In a bid to prioritize delivery speed and enhance customer experience, Amazon has undergone significant changes to its logistics strategy. Recent reports indicate that the e-commerce giant is now focusing on regional warehouses to streamline its shipping process. We will explain this potential change, highlighting Amazon’s shift from a national to a regional model and its potential impact on search results. Let’s delve into the details.

Amazon Strategy Shifts

The Push for Faster Delivery

Amazon’s Vice President of Transportation, Udit Madan, has emphasized the company’s commitment to accelerating the delivery process. By expanding its warehouse footprint, Amazon has increased its ability to ship items within specific regions of the United States at a faster pace. The company’s efforts to revamp its delivery and inventory systems during the pandemic have played a crucial role in achieving this goal. According to Madan, Amazon’s data reveals a strong correlation between delivery speed and customer retention, underscoring the importance of efficient logistics operations.

Embracing Regional Warehouses

To optimize its delivery network, Amazon has divided the United States into eight regions, strategically locating regional warehouses across the country. The rationale behind this approach is to store commonly ordered items in each region, allowing for more localized and cost-effective shipping. By leveraging the increased warehouse space, Amazon aims to minimize the distance items travel between fulfillment centers and customers. The shift from a national to regional model reflects the company’s desire to reduce costs while capitalizing on the improved proximity to customers.

Impact on Search Results

One notable aspect of Amazon’s regional warehousing strategy is its potential influence on search results. The company may prioritize items that are geographically closer to a user when displaying search results. By doing so, Amazon aims to expedite shipping times and reduce associated costs. While this change could benefit customers by offering faster delivery, it raises questions about how it may affect sellers, particularly smaller ones. Larger sellers with products available across multiple regions may have an advantage over smaller sellers who cannot distribute their products as widely.

Increased Efficiency and Customer Satisfaction

Amazon’s efforts to establish regional warehouses and streamline its logistics network have resulted in notable improvements. The company now reports fulfilling 76% of orders from a warehouse within the same region as the customer, compared to 62% in the previous year. Additionally, the distance items travel between fulfillment centers and customers has decreased by approximately 15%. The expansion of same-day delivery centers, which store essential items for quick delivery, has also contributed to enhanced efficiency. Madan reveals that the use of same-day delivery has grown by 50% in the first quarter of 2023, with an increasing number of customers opting for this expedited option.

Conclusion

As Amazon continues to prioritize delivery speed and improve its logistics network, the shift towards regional warehouses has emerged as a significant development. By placing items closer to customers and reducing shipping distances, the company aims to offer faster and more cost-effective deliveries. While the impact on search results remains to be fully understood, the growing emphasis on regional warehousing is undoubtedly transforming Amazon’s fulfillment capabilities.

In the ever-changing landscape of Amazon and its dynamic search result placement algorithms, sellers need reliable tools. With Viral Launch’s comprehensive suite of Amazon seller tools, sellers can confidently navigate any changes thrown their way. From product research and keyword optimization to listing optimization and product launch services, Viral Launch equips sellers with powerful insights and data-driven strategies to compensate for any potential losses in search result placement. By leveraging Viral Launch’s tools, sellers can stay ahead of the competition, identify profitable opportunities, and optimize their listings to maximize visibility, ultimately driving sales and achieving long-term success.

Viral Launch is here to help you understand and adapt to the ever-evolving Amazon strategy!

How Much Does it Cost to Sell on Amazon in 2023?

It’s no secret that the cost of living has gone up in recent months. This also applies to the costs of running a business, like Amazon selling.

If you’re an Amazon seller already, you might have noticed that as of January 17, 2023, the Amazon fee increase has impacted your bottom line.

Even Amazon, the biggest retailer in the world, had to adjust to the rising costs. As a result, they shifted some of the burdens onto Amazon Sellers.

This post will cover all of the different Amazon fees, what they are, how fees have changed, and how much it costs to sell on Amazon in 2023.

What Fees Do Amazon Sellers Have To Pay?

Depending upon which type of Amazon business model you operate, there are a number of fees that you will have to pay in order to sell your products on the Amazon platform.

Here is a breakdown of all of the fees that Amazon charges:

Selling Fees

Amazon selling fees are based on the product’s price and are charged per item sold. The fee is a percentage of the sale price plus a minimum fee.

Fulfillment By Amazon (FBA) Fees

There are a number of different fees within the FBA fees, including storage fees, pick and pack fees, and shipping fees. The amount will vary depending on the size and weight of the product.

Referral Fees

The referral fee is a percentage of the item’s sale price and varies based on the category in which the item is sold.

Advertising Fees

To run Pay Per Click (PPC) ads on the Amazon selling platform, sellers must pay Amazon to display these. These fees are based on the cost-per-click model, where the seller pays every time someone clicks on their ad.

Subscription/ Amazon Seller fees

There are two different seller account options – Individual or Professional. An individual account is free, and a Professional account is $39.99 per month.

Returns Processing Fee

If a seller uses Amazon’s Fulfilment By Amazon program, they may be subject to processing fees based on the type and size of their item(s) should there be any returns.

Long-term Storage Fees

Sellers who use FBA and keep their inventory in Amazon’s fulfillment centers for more than one year will be charged long-term storage fees.

How Have Amazon FBA Fees Changed In 2023?

Previously, Amazon has attempted to keep fee changes low by reducing or eliminating certain fees like customer returns.

Starting in 2022 some of those fees were put back onto sellers, particularly FBA fulfillment fees, which will continue into 2023.

Fuel prices and inflation are the main reason for the Amazon fee increase.

Here are some of the changes sellers can expect to see:

Fulfillment Fees

The outbound FBA fees have increased on average by $0.22.

However, FBA still remains super competitive as the $0.22 rise is much cheaper than all other logistics providers.

The reason for the price increase is to cover the costs of increased shipping fees, fuel prices, and inflation.

Storage Fees

Amazon FBA storage fees change depending on the time of year.

Here are the changes in storage fees:

  • Off Peak (January – September): increase of $0.04 per cubic foot
  • Peak (October – December): increase of $0.20 per cubic foot

As of April 1, 2023, a storage utilization surcharge will be brought in for sellers who have high levels of inventory taking up space.

The surcharge will be relative to the cube of recent weekly sales and will affect around 8% of sellers who have the highest volume of storage relative to sales volume.

There will also be a surcharge for sellers with aged inventory stored for 271-365 days.

FBA Removal and Disposal Fee Changes

FBA removal and disposal fees are determined based on the size tier, per unit fee, and the item’s shipping weight.

These fees will increase between $0.45 to $1.06 for standard-size products and between $1.62 to $4.38, depending on the shipping weight of your product.

Amazon Selling Fee Increase Summary

Here is a summary of what’s changing for FBA sellers:

  • Non-peak storage fees are increasing by $0.04 per cubic foot for standard-size items and $0.03 per cubic foot for oversized items.
  • Effective April 15, 2023, the aged inventory surcharge will apply to items sitting in Amazon warehouses for 180 days or more, excluding product categories such as watches, apparel, shoes, and jewelry.
  • An average of $0.20 reduction in returns processing fees for Apparel and Shoes category products.
  • FBA Returns and Disposal fees will almost double.

How Can Sellers Reduce The Cost Of Amazon Selling ?

The rise in fees can impact a seller’s bottom line, but there are some ways to maintain healthy profit margins.

Here are some suggestions to help keep costs down and maintain healthy profit margins:

Optimize Your PPC Ads

Sellers can spend a lot of money on unnecessary clicks to their PPC ads that don’t convert.

Pay close attention to your campaigns and make sure that you’re not paying for clicks that don’t have a high chance of converting.

The best way to run Amazon PPC ads is with a killer PPC Management tool like the Viral Launch Kinetic PPC Tool.

How does the Kinetic tool help sellers get more out of their PPC ads?

  • Control results – Can create more customizable rules to achieve the highest return on ad spend.
  • Maximize Profits – Gain access to more data to see what is impacting ad campaigns.
  • Clear Strategies – Integrating the Viral Launch research tools directly into the Kinetic PPC tool helps conversions of relevant keywords, improves organic rankings, and drives organic sales.
  • Create Automation – Set up automated rules to control your results around the clock. Ensures sellers don’t lose ranking or overspend on ads.

Optimize Product Listings

Optimizing your product listing so that it is ranking for the most relevant, and highest converting keywords is the best way to increase organic ranking and traffic to the listing.

The most important parts of a product listing to Optimize to increase rankings are:

  • Product Title
  • Product bullet points
  • Product Description

Use the Viral Launch Keyword Research tool to audit your listing, and find high-converting keywords, longtail keywords, and other search terms to add to your product listing.

Stay On Top Of Your Inventory

Monitor inventory levels and make sure they don’t become too large by taking advantage of seasonal discounts or promotions.

This is especially important if you store products in Amazon FBA warehouses as this will help avoid long-term storage fees or surcharges.

Review Product Prices

Make sure your prices remain competitive so you don’t lose customers to competitors. You can also focus on selling high-margin products to increase profits despite the increased fee structure.

What Amazon Sellers Should Not Spend Money On

Expensive Tools

There are many different tasks involved when it comes to running a successful Amazon store, so naturally, there are many different tools to solve problems and provide services for Sellers.

Cutting unnecessary monthly subscriptions to tools that are not always required is will help free up cash flow.

Viral Launch, however, offers a “one-stop-shop” array of tools that sellers will require to run their businesses successfully, all under one subscription fee.

Expensive Training/Courses

There are some fantastic Amazon FBA Courses available to sellers, but most of them come with a premium price tag. In some cases, courses can cost upwards of $5k!

Viral Launch has a FREE course hosted on the teachable platform where sellers can learn the basics of Amazon, confidently build an online business, and get one step closer to financial freedom:

As well as the free course, the Viral Launch YouTube channel has a lot of great information videos

Legal Fees

Too many sellers are too hasty to incorporate their business in the early phases of getting started. Setting up an LLC, or establishing a legal structure for your business is something that can be expensive and something that can be done further down the line when the business is more established.

Realistically, How Much Does It Cost To Start An Amazon Business?

There are many factors to consider when putting a price tag on a business startup. But here are what Sellers could expect to spend on starting their own Amazon store:

  • Ordering Product Samples – $100
  • First Inventory Order – Average price for 500units + shipping = $2000
  • UPC Code – $30
  • Amazon Professional Seller Account – $39.99p/m

Grand Total = $2,170

You will also need to invest in Amazon PPC in order to run a successful launch campaign. You should expect to spend around $10 per day for the first month. Be sure to use the best PPC Tools in order to maximize the effectiveness of your ads.

Unless you are a skilled creative, you may also need to hire a designer for your product’s logo and product packaging, and a photographer for your product listing photographs.

Cashflow

Something that I feel is not talked about enough with newbie sellers is the matter of Cashflow.

You will need access to enough working capital to be able to afford a second inventory order before you receive payment from the first. (Ideally, you should be placing another order with your supplier as soon as your first inventory reaches the FBA centers)

If you have to wait until you are sold out of your product before you can place a second order, your product will be out of stock for far too long and any organic ranking that you achieved with your launch will be lost by the time your inventory is replenished.

So as a rule of thumb – I figure out my first month’s startup costs, and double it!

Is Starting An Amazon FBA Business Still Worth It?

The answer is YES!

Starting an Amazon FBA business still remains a very viable way to start an online business. The potential for success is huge. With the right planning and strategy, Amazon selling can be a great choice if you’re looking to start your own business and work toward financial freedom.

Be sure to plan ahead and budget carefully so that you remain in control of your finances. Keeping track of costs and staying on top of fees will help you avoid unexpected surprises, while also managing cash flow correctly will ensure that your business continues to grow over time.

Remember – it’s important not to get carried away with unnecessary expenses when starting out. These can quickly add up over time. Careful spending, coupled with the right tools and resources, is essential to getting your business off the ground.

Viral Launch makes this process even easier by giving you all the necessary tools and resources to get started on Amazon. With Viral Launch, you can easily manage your daily activities, monitor changes in the marketplace, track product performance, optimize PPC campaigns, and launch new products – all under one subscription fee!

How To Sell On Amazon Without Inventory

Starting an Amazon business can be highly lucrative, but one of the downsides to selling on Amazon is needing space to store the products you sell.

As your business expands, so do the requirements for space. The need to streamline the process of getting products shipped to customers.

In this post, I will explain how to sell on Amazon without inventory and the different ways to run an Amazon store that require little-to-no involvement with actual physical inventory.

Amazon FBA

FBA stands for Fulfilment By Amazon.

FBA is the process of selling and shipping products through the Amazon platform. It is the most popular way of running an Amazon business with 96% of sellers choosing the FBA business model.

How does FBA work?

The seller sends all inventory directly to the Amazon Fulfillment centers, and then Amazon handles all aspects of selling, storage, and shipment for you.

This allows sellers to focus on the more important aspect of the business, like sourcing more products to sell and launching them to increase their profits.

The Pros Of Selling With Amazon FBA

There are many benefits of running an Amazon FBA Business, here are some of them:

  • You’re able to sell private-label products online without having to hold any inventory yourself.
  • Amazon will keep your products in their Amazon fulfillment centers and send them out to the customer as soon as they order.
  • Over 200 Million customers are searching for products on Amazon per month. The FBA business model allows you to take a slice of the very large pie that already exists.
  • Amazon FBA requires very little time commitment after the initial setup, making it perfect for those just getting started with online businesses.
  • You can access powerful analytics tools to track the performance of your products.

The Cons Of Selling With Amazon FBA

Selling with Amazon FBA is a great way to generate passive income, but it doesn’t come without its problems:

  • FBA is a competitive business model, but there are many great FBA courses that can guide you to get an advantage over the competition
  • Starting an FBA business can require a high financial investment in wholesale quantities of inventory.
  • You are not in control of the customer service experience for your products (although the FBA experience tends to be world-class)
  • You may find it difficult to differentiate yourself from other sellers on Amazon.

Dropshipping

Dropshipping is a business model where the seller doesn’t actually hold any inventory, but instead uses a third-party supplier to ship products directly to the customer.

Dropshipping is the best way to sell on Amazon without inventory. Not only do you not need to store inventory – you don’t even need to own any!

How Does Dropshipping Work?

You simply act as the middleman between your customers and the supplier who stocks the product.

Once a customer places an order on your Amazon store, you then forward the order to your supplier who will then send the product directly to the customer.

The Pros Of Dropshipping

• No need to purchase or store any inventory.

• Can offer a wide variety of products without investing in additional storage space or staff.

• You don’t need to worry about shipping or packaging orders.

• You can focus more on marketing and growing your sales rather than managing the day-to-day operations.

• Overhead costs are much lower as there is no need for additional storage space.

The Cons Of Dropshipping

• Less control over the quality of the products being shipped as you are relying on a third-party supplier.

• Highly competitive business model, so you may have lower profit margins in order to compete.

• The customer service experience is out of your hands and any issues relating to delivery or product quality must be handled by the supplier.

• There may be delays in getting orders processed

Use Third-Party Logistics Companies

Third-Party Logistics (3PL) companies are businesses that provide outsourced services such as warehousing, inventory management, and order fulfillment.

Essentially, A third-party logistics company would offer the same service as Amazon FBA.

3PLs help sellers save time, money, and resources by managing the shipping process for them and are a great way to sell on Amazon without inventory.

For some sellers, using a 3PL may not make the most sense. Amazon FBA could offer the same service, but more efficiently run and cost-effective for sellers.

Not to mention that a 3PL wouldn’t be able to offer the same next-day delivery service as FBA would to Prime members.

The best time to consider working with a 3PL is when you are a new seller. Especially a new seller who wants to increase their storage capacity during sales events, like Black Friday or Prime Day.

Sellers can add the FBM (Fulfill By Merchant) option to the product listing, and be able to offer higher qualities of products to allow for an increase in sales during the sales event.

The Pros Of Using 3PLs

Much like Amazon FBA, working with a Third-party Logistics company is a great way to run a passive Amazon business. Here are some of the benefits of working with a 3PL:

• No need to manage or store any inventory.

• Access competitive rates without having to pay for additional staff or storage space.

• Increased flexibility in terms of pricing. You won’t be paying for shipping costs upfront or storing your own products.

• You can focus on marketing and growing your business, rather than managing the day-to-day operations.

• You have access to powerful analytics tools to track performance and inventory levels.

• Scale quickly without having to invest in additional staff or storage space.

The Cons Of Using 3PLs

The downside to working with third-party inventory solutions is that Amazon already provides a world-class solution. This is very difficult to compete with.

Here are some of the other cons to working with a 3PL:

• You may not have as much control over customer service as you would if you were handling all of the processes yourself.

• Certain 3PL companies may require minimum orders, which could limit your ability to manage costs effectively.

• There is a risk that something may go wrong with the order fulfillment process and it’s out of your hands if it does.

Sell Digital Products

Selling digital products is the ultimate answer to “how to sell on Amazon without inventory”. Technically, your product doesn’t ‘physically” exist!

Digital products are any type of product that is available in digital forms, such as ebooks, video lessons, software programs, music downloads, etc.

Selling digital products is an attractive option for those who want to know how to sell on Amazon without inventory. It eliminates the need to purchase or store any physical inventory.

The Pros Of Selling Digital Products

• You don’t need to worry about shipping or packaging orders.

• You have access to a global market since you can easily deliver your product digitally in any corner of the world.

• No need to manage returns or defective products. You are simply delivering information rather than a physical product.

• You don’t need to worry about buying or storing any inventory, which reduces overhead costs.

• You can easily scale up your product offering without having to invest in additional storage space or staff.

The Cons Of Selling Digital Products

• Margins may be tight since customers are used to paying significantly less for digital products than physical ones.

• You will have to deal with digital theft, as it is easy for customers to copy and distribute your work without permission.

• There is a risk that the customer may not be satisfied with the product, which could lead to negative reviews or refunds.

• It can take time and resources to create high-quality digital products,

How To Get Started Selling On Amazon

Whether you decided to sell on Amazon leveraging the FBA model, or sell digital products, the process is similar in regards to set up.

If you’re a complete newbie and need some guidance on:

  • how to start an Amazon store,
  • how to source products,
  • how to launch your brand,
  • and how to scale your business,

Viral Launch has an incredible FREE course that will show you how to do all of these tasks and more:

In Summary

Hopefully, this post has shown you 4 ways how to sell on Amazon without inventory.

Selling on Amazon without inventory can be a great way to start or expand your business.

There are several options available, such as dropshipping, using third-party logistics companies, and selling digital products.

Each of these methods has its own pros and cons. It’s important to carefully consider which one is right for you before taking the plunge.

No matter what option you choose, with the right strategy in place, you can find success selling on Amazon without investing in any inventory.

How to Find Products to Sell on Amazon: Advanced Amazon Product Research Strategies for Experienced Sellers

When it comes to thriving in the competitive world of eCommerce, selling on Amazon remains one of the most lucrative avenues, especially for experienced sellers. The question that every seller faces at some point or another is: How to find products to sell on Amazon?

According to Marketplace Pulse research, there are currently over 6.3 million third-party sellers on Amazon, with over 50% of them selling on Amazon in North America. This statistic highlights the fierce competition among Amazon sellers and the need for advanced product research strategies to stay ahead.

This guide will dive deep into some of the most effective and advanced Amazon product research strategies. Experienced sellers can leverage these strategies to gain the competitive edge they need to make their desired sales.

Overview of Advanced Amazon Product Research Strategies

What is advanced Amazon product research?

When it comes to selling on Amazon, there are a few secrets you need to know to succeed, and one of them is knowing how to find products to sell on Amazon. 

Product research involves all the processes used to identify profitable product opportunities. Analyzing key metrics such as market trends, demand, and competition are pivotal to this process.

According to Jim Pendergast, Senior Vice President at altLINE Sobanco, “Experienced sellers may need to dig deeper and go beyond the basic Amazon product research techniques that everyone is already using. That’s where the magic of advanced Amazon product research comes into the picture.”

Advanced Amazon product research goes beyond just scratching the surface. It involves a more in-depth approach to identifying the most profitable and less competitive product opportunities on Amazon. You can remove the guesswork from your product research using an Amazon product research tool and other techniques to analyze data, uncover hidden trends, and make data-driven decisions.

Advanced Amazon product research may require that you invest a significant amount of your time and effort. However, you can be sure that it will pay off handsomely in terms of increased sales and revenue.

Importance of advanced Amazon product research

There are many reasons why sellers on Amazon should be intensely interested in conducting product research and leveling up their strategies.

First, it lets you identify and explore potentially profitable opportunities and niches. Amazon product research can aid you in identifying gaps in the market and finding the perfect product categories – those in high demand but with low competition. This will set you apart from the crowd and help sky-rocket your sales.

Furthermore, Amazon product research can provide you with a head-start by aiding in evaluating and assessing competitors and the potential lucrativeness of a product before committing your time and money to it. This can save you money, as it can prevent you from investing in goods that won’t assist you in reaching your financial targets.

Knowing how to find products to sell on Amazon using an Amazon product research tool and advanced product research techniques can help you refine your product descriptions for search engines and improve your product’s visibility in search results. 

Once you possess a robust knowledge of the key terms clients are searching for, you can devise superior titles, descriptions, and tags for your products. This will facilitate your products to appear higher in the search results, ultimately increasing their visibility and the likelihood of generating more revenue.

Advanced Amazon product research techniques

Having recognized the significance of Amazon product research, the subsequent step entails examining the methods for executing and leveling these methods up. A few of these include the following:

• Reverse Engineering:

It entails carefully scrutinizing the best-selling products in a specific market segment and disassembling their attributes, constituents, and pricing to construct a comparable or superior product.

Reverse engineering can provide you with invaluable insights into what constitutes a specific product’s success. Subsequently, you can apply this knowledge to design a product that surpasses your competitors.

• Bundling:

It involves grouping related products and selling them at a reduced cost. This approach can be highly effective since it enhances the assessed value of the product and stimulates customers to purchase multiple items at once, increasing the seller’s earnings.

• Keyword research:

When customers visit Amazon to explore products, they enter keywords or phrases pertaining to their desired purchase.

By conducting thorough keyword research, you can discover high-traffic search terms that can increase your product’s visibility to prospective customers. This tactic can enhance the likelihood of attracting customers to your product when they conduct a search.

• Identifying and analyzing competitor products and listings:

Acquiring a comprehensive understanding of the competitive landscape and identifying effective strategies to differentiate your offerings is a crucial step. By evaluating the offerings of your competitors, you can identify opportunities to improve your existing products and establish unique selling points that set your products apart.

• Finding unique or custom products to sell:

There exist numerous products that are not commonly available on Amazon or that can be personalized to meet the specific requirements of clients. If you can find such unique or bespoke products, you will achieve a competitive edge and entice niche markets that might not be adequately served by existing products.

These strategies, when applied effectively, can lead to a significant increase in sales and profits and, ultimately, success on Amazon.

However, it is noteworthy that the online shopping landscape continuously changes, and what was effective in the past may not inevitably be fruitful today. Therefore, you must remain updated on the most recent product research trends and tools, including how to find products to sell on Amazon, to facilitate expanding your business on Amazon.

Identifying and analyzing competitor products and listings

Techniques for identifying and analyzing competitor products and listings

When selling on Amazon, one of the most critical factors determining your success is how well you understand your competition. Taking time to identify and analyze your competitor’s products and listings will help you locate loopholes you can capitalize on to stand out from the crowd.

Below are some proven methods of identifying and analyzing your competitors on Amazon.

• Conduct keyword research:

Look up keywords and phrases related to your product or niche on Amazon. 

Anthony Martin, Founder and CEO of Choice Mutual, adds, “Go through the top results and analyze the listings to see what your competitors are doing – what they are selling, how they are positioning their products, and the specific keywords they are targeting.”

• Use Amazon’s “Customers who bought this also bought” feature:

Many sellers on Amazon still don’t know how useful this feature is in helping to identify related products that their customers are also interested in. You must analyze these products to see if your competitors offer them.

• Utilize Amazon’s “Sponsored Products” ads:

These appear on Amazon’s search results page and are a great way to identify and track your competitors. Study these ads to find out what products your competitors are promoting and what keywords they are targeting.

• Analyze your competitor’s product reviews:

Knowing what customers think about your competitor’s products is invaluable when selling on Amazon. Such reviews may provide detailed insights into consumers’ preferences, empowering you to utilize this data to enhance your product offerings.

Having made significant progress in recognizing your competitors, the next phase involves analyzing their product listings. Here are some crucial elements that you should pay attention to:

• Product title:

In this case, it’s crucial to take a few hints from how your competitors are naming their products. Are they utilizing brief or lengthy titles? Are they integrating their brand name? Or are there any other descriptive terms they are utilizing? Answering these questions will aid you in devising your unique and appealing product title.

• Product Description:

Your product description is the perfect avenue to exhibit and highlight your product’s distinctive characteristics and advantages. You can analyze the product descriptions of your competitors and explore methods to distinguish your products from theirs.

• Images:

To draw the interest of potential buyers swiftly on Amazon result pages, deploying catchy images is crucial. One of the most effective techniques to accomplish this is utilizing exceptional-quality images. It is necessary to look at the images used by your competitors to present their products, compare them with yours, and ascertain if there is room for improvement.

Make an effort to identify and analyze the products and listings of your competitors. You will obtain precious insights that reveal how to find products to sell on Amazon efficiently, including what’s effective in your niche, and give you ideas for enhancing your offerings.

Finding unique or custom products to sell

Strategies for identifying and sourcing unique or custom products

Eric Mills, Owner of Lightning Card Collection, says, “As a novice seller on Amazon, it is essential to steer clear of selling products already excessively saturated with competition. This will help you to minimize the risk of being overshadowed by the already established market players.”

To stand out among the multitude of other Amazon sellers and draw in shoppers searching for something distinct, exclusive, or personalized, it is advisable to discover a means of distinguishing yourself. An excellent approach to achieving this is by finding unique or bespoke items to sell.

However, recognizing and procuring these unique products that can put you ahead of the competition may present a challenge. Below are some suggestions that can steer you in the right direction as you embark on your quest to discover one-of-a-kind or personalized products to sell on Amazon:

• Search for handmade products:

Handmade products hold a significant spot in the hearts of numerous buyers, and these consumers are usually prepared to pay a higher price for them. Websites like Etsy, a platform for vintage and handmade items, offer a wide range of handmade products. Additionally, it’s a good idea to prioritize visiting craft fairs and exhibitions to discover artisans who produce one-of-a-kind products.

• Consider private label products:

Not sure what private label products are? Don’t fret. They are products you don’t manufacture yourself but can be sold under your brand name. After receiving the product, all you have to do is customize it to your taste and make it appealing to customers. 

This strategy can be very effective, primarily when you identify a currently trending product with few customization options.

• Take advantage of online marketplaces:

There are so many online marketplaces, such as DHgate, where you can find reliable suppliers specializing in custom or unique products.

You can ask these suppliers if they offer a range of customization options. Options, such as different colors, sizes, or materials, so you can be creative and bring your unique product to life.

• Work with a designer:

If you have a specific idea in mind for a unique product but need to know how to put the pieces together, you can employ the services of a designer to create a custom design.

Where to find designers? Easy! You can go on sites such as Upwork and Fiverr or attend design conferences and events to network and collaborate with designers in person.

You need to be ready to explore new opportunities and put your creativity to use when trying to learn how to find products to sell on Amazon. These unique products might just be what you need to take your sales game to the next level!

Tips for finding and working with suppliers for custom products

Identifying unique source products can be overwhelming, particularly if you lack experience collaborating with suppliers. Here are some pointers to facilitate and streamline the process of discovering and engaging with manufacturers of bespoke items:

• Know your product requirements:

Before commencing your search for suppliers, it is vital to carry out research. Have a distinct understanding of your product requirements, including the type of material, dimensions, and design you desire.

A clearly outlined product specification will make explaining to potential suppliers what you are looking for easier and ensure you get the exact product you want.

• Check supplier credentials:

When encountering a potential supplier, look at their credentials. It’s imperative to find a supplier with substantial expertise in dealing with your category of merchandise and a favorable reputation in the industry.

• Request samples:

To discover the appropriate supplier, demand samples of products from potential suppliers. This will grant you a glimpse into the quality of their work. Asking for samples should assist you in determining whether you intend to proceed and collaborate with the supplier.

• Negotiate prices:

While collaborating with suppliers, it is crucial to ensure that you negotiate cost-effectively to secure the best deal. Disclose your budget and expectations transparently, and do not be reluctant to negotiate a deal that is favorable to you.

Conclusion

In the world of e-commerce, the competition is intense. Only the most seasoned sellers who implement advanced product research techniques will prosper.

Although traditional product research strategies are still utilized, they possess limitations, and sellers who exclusively rely on them are likely to miss numerous opportunities.

Performing advanced product research requires time, energy, and resources. Sellers must allocate resources to reliable tools and stay current with the most recent advancements to make more informed decisions.

By implementing the strategies detailed in this guide and continuously refining their tactics, sellers will know how to find products to sell on Amazon, maintain a competitive edge, and establish themselves for long-term success in Amazon’s marketplace.

Top 5 Profitable Amazon Product Categories: Find Your Niche Today

If you’re an Amazon seller, you already know that choosing the right product categories can make or break your sales. Some are simply more profitable than others, making it crucial to focus on those that are in high demand and offer good profit margins. In this blog post, we’ll explore the most profitable Amazon product categories and provide some insights into why they’re so successful. 

Finding profitable product categories can be a daunting task, but it doesn’t have to be. With tools like Viral Launch’s Product Discovery or Market Intelligence, sellers can quickly and easily identify high-potential products and categories to target. These tools use data-driven insights to help sellers make informed decisions about which products to sell and which markets to target. By leveraging Viral Launch’s expertise and resources, sellers can stay ahead of the competition and maximize their profits on Amazon.

From electronics to toys and games, we’ll cover the categories that are making the biggest impact on Amazon and provide some tips for sellers looking to capitalize on these trends. So, whether you’re just starting out or looking to expand your product offerings, read on to discover the most profitable Amazon product categories.

Top Amazon Product Categories

1. Electronics

When it comes to product categories that are consistently profitable on Amazon, electronics is certainly near the top of the list. Not only are electronics some of the most in-demand products on the platform, but they also offer sellers the potential for high profit margins. In fact, according to a recent report by Jungle Scout, the electronics category was responsible for more than $96.97 billion in sales on Amazon (US) in 2022, making it one of the top selling categories on Amazon.

Within the electronics category, there are a few specific product categories that stand out as Amazon trending products:

  • Laptops: These are a hot commodity, as remote work and online learning continue to drive demand for high-quality, portable computing devices.
  • Smartphone: People upgrade their devices seeking out the latest features and technology. 
  • Smart home technology: Devices like thermostats, security cameras, and voice assistants are increasingly popular.
  • Gaming consoles
  • Headphones
  • Home theater systems

What’s particularly appealing about selling electronics on Amazon is the potential for high profit margins. While it’s true that some electronics can be expensive to source and ship, the demand for these products can make up for the extra cost. Additionally, many electronics have a high retail value, which means that sellers can mark up their prices and still offer competitive pricing. 

Of course, it’s important to research each product category and carefully consider factors like competition and seasonality before diving in. With the right strategy, though, electronics can be a very lucrative Amazon product category.

2. Health and Personal Care

The Health and Personal Care category has emerged as a growing segment on Amazon. With the increase in health awareness among consumers, this category has seen rapid growth in recent years. The convenience of online shopping and competitive pricing offered by Amazon makes it an attractive option for customers looking to purchase health and personal care products.

Some of the best-selling health and personal care products on Amazon include:

  • Vitamins and supplements: Vitamins and supplements category has seen steady growth in recent years, with a wide range of products from various brands. 
  • Personal hygiene products: Shampoo, soap, and toothpaste, etc.
  • Medical equipment: This subcategory has seen significant growth on Amazon, with products like blood pressure monitors, thermometers, and nebulizers being among the best-selling items.

The Health and Personal Care category also has the advantage of the potential for high profit margins. Many of these products have a high markup, making it easier to generate a healthy profit margin. 

However, researching products in the health and personal care category is crucial. As these products may be FDA-regulated, they could require specific labels, disclaimers in their product descriptions, and other selling requirements. Failure to comply with these regulations can result in legal consequences, such as account suspension or even lawsuits, making it imperative for sellers to understand and follow all necessary guidelines. 

3. Home and kitchen 

It is no surprise the Home and Kitchen category is one of the most profitable given the demand for products that make our lives easier and more comfortable. According to Amazon, home and kitchen products have been among the top-selling categories for several years. This category includes a wide range of products from small kitchen appliances to furniture and home decor. In 2021, the category saw a surge in sales due to the COVID-19 pandemic, as people spent more time at home and invested in their living spaces.

Some of the best-selling home and kitchen categories on Amazon include:

  • Home appliances: Air fryers, coffee makers, and blenders have been trending products on Amazon due to their convenience and functionality.
  • Cooking utensils
  • Home decor 

Sellers can also utilize Amazon’s Best Sellers in Home & Kitchen page to keep track of the top-selling products in this category and stay ahead of the competition.

4. Beauty and Personal Care

The beauty and personal care category is one of the fastest-growing and most profitable categories on Amazon. With the rise of social media and influencer marketing, people are being ”influenced” to invest in high-quality beauty and personal care products. In fact, in 2022, beauty and personal care e-commerce sales more than doubled that of 2019.

Some of the best-selling beauty and personal care categories on Amazon include: 

  • Skincare
  • Hair care: Hair care products, such as shampoos, conditioners, and styling products, are also in high demand, especially those that address specific hair concerns such as hair loss, thinning, and damage.
  • Makeup

With the right strategy, sellers can achieve high profit margins in this category by offering unique and high-quality products that meet the needs and preferences of their target audience.

However, it should be noted that some of these products may also be FDA regulated and require more intensive research. For example, the FDA’s definition of a “medical device” is considerably vague meaning products like facial rollers and electric toothbrushes are regulated. Sellers should be aware of potential restrictions and requirements when selling products in the Beauty and Personal category. For more information on products that have been cleared by the FDA, check out Amazon’s permitted products list.

5. Toys and Games

Toys and games have always been popular on Amazon, especially during the holiday season when people are searching for gifts for their loved ones. 

The toys and games category is a diverse one, with products for children of all ages as well as adults who enjoy playing board games or building sets. The vastness and diversity of this category means more opportunity for sellers regardless of competition. According to eMarketer, the toys and hobby category on Amazon generated $33.38 billion in sales in 2022, and this number is expected to grow in the coming years.

Some of the best-selling toys and games categories on Amazon include: 

  • Action figures
  • Board games
  • Puzzles 

The potential for high profit margins in the toys and games category is significant, especially for products with a loyal fan base or popular licenses. 

Final Thoughts

We’ve covered some of the most profitable Amazon product categories including, electronics, health and personal care, home and kitchen, beauty and personal care, and toys and games. Each category has its unique characteristics and offers potential for success. 

However, this is just the tip of the iceberg. With Viral Launch’s Amazon seller software suite, sellers can further research each category with real-time data to identify profitable opportunities and stay ahead of the competition. Choosing the right product category is crucial to step in the Amazon seller journey. 

Whether you’re new to Amazon or a seasoned seller, it’s essential to stay up-to-date with the latest trends and research each category thoroughly to find the right product to sell. By doing so, you can increase your chances of success and thrive in the ever-changing world of e-commerce.

5 Steps – How To Prepare For Amazon Prime Day 2023

Amazon Prime Day 2023 runs from July 12 to 13 for 48 hours.

Prime Day is a great opportunity for Amazon sellers to take advantage of the influx of Prime members on the Amazon platform.

Sellers can gain a huge boost in sales and revenue because of the big increase in consumers searching for lightning deals and discounted items.

The lead time for getting more stock manufactured, shipped, and stocked in the FBA warehouses can sometimes take up to 3 months, so now is the time to start getting ready. 

This post will cover exactly how to prepare for Prime Day 2023.

Step 1 – Offer Different Prime Day Discounts

Some sellers decide to ignore Prime Day and rely solely on the increase in customers on the platform to experience a boost in sales.

I wouldn’t recommend doing this!

The idea of Prime Day is that Amazon Prime Members gain access to the sales event, and can expect to find discounted items.

Consumers are actively searching for deals, and when you don’t appear to be offering any, you’re likely to be bypassed and your competitors will get the sale.

Offering a different range of discounts is a great way to entice customers to purchase your products.

Here are 4 different ways to do this:

Prime Day Deals

If you are planning on offering Prime Day Deals, then you should submit your offers to Amazon before April 28, 2023.

Prime Day Deals are an investment and will not suit every budget.

They come with a rather large fee, but it’s usually worthwhile as your product will gain much more visibility during the sales event, and sellers will see a healthy ROI.

If you’re a new seller and you don’t have access to a large marketing budget, then Prime Day Deals won’t be worth your while, and you should look to offering Prime Exclusive Discounts instead…

Prime Exclusive Discounts

Prime Exclusive Discounts are discounts that you can offer to Amazon Prime members only.

This is a great way to incentivize customers with an existing Amazon Prime subscription and make them feel like they are getting value from their membership.

These discounts don’t come with the same hefty fee as Prime Day Deals, but they might not be as effective depending on your product category and target audience.

If you decide to go down this route then you need to submit your offers to Amazon before May 5th, 2023.

Run Promotions

You can also run promotional campaigns during Amazon Prime Day 2023.

These promotions could be in the form of a free gift or bonus for customers who purchase your product, or you could offer free shipping to incentivize customers to purchase from you.

These types of promotions are great because they don’t require as much lead time, and they give customers an added incentive to choose your product over others.

Step 2 – Optimize Your Product Listing

A highly optimized Amazon product listing is your best chance of increasing your conversion rate over the Prime Day period.

It’s important to do this now instead of a few days before Prime Day because you want to gain as much traction with your ranking and Best Seller Rating.

Here are the best 3 ways to optimize your product listing in preparation:

  1. Check your Product listing Keywords
  2. Improve product images
  3. Increase your reviews

Optimizing Product Listing Keywords

Optimizing your product listing so that it is ranking for the most relevant, and highest converting keywords for your product search terms is vital to increasing your conversion rate, and organic ranking on Amazon.

The best way to check that your listing is properly optimized for the most relevant keywords is to audit the following sections of your listings:

  • Product Title
  • Product bullet points
  • Product Description

How To Audit Your Listings For Keywords

The best and most thorough way to audit your product listing for Keywords is to re-perform keyword research for your product’s root keyword.

Root keyword – is the shortest, most obvious search term for your product.

Then double-check that your listing includes all of the other longtail search terms for your product and make sure that they are properly placed within your listing.

This product launch checklist dives deep into how to properly optimize your product listing to increase rankings and conversion rates.

Optimize Product Images

There are two points of focus with your product images:

  • The main image
  • secondary images

The main image helps to win the click, and the secondary images convert customers into buyers.

So make sure your images are effective in their roles.

Your main product image should have:

  • Pure white background
  • No badges or text
  • Product without packaging
  • Images should be square
  • All extra white space cropped out
  • As high-quality as possible
  • Use ALL the space

Your secondary images should:

  • Have any color background (lifestyle images showing the product in use at home, or wherever the product belongs)
  • Images should be square
  • Be as high quality as possible
  • Use text overlays to communicate the benefits
  • Use all 9 product image slots
  • Show benefits
  • Reiterate bullet points
  • Showcase the product dimensions

Increase Your Product Reviews

The more reviews you have, the more likely customers will be to trust your product and make a purchase.

Gaining positive reviews is also a ranking factor for the A9 Algorithm that Amazon uses to select which products earn the highest rankings in the search terms.

There are several ways to do this:

  • Create product inserts that your suppliers add to your product packaging.
  • Send follow-up emails to offer support and ask for any feedback.
  • Offering exclusive promotions/discounts in exchange for reviews.
  • Reaching out directly via social media platforms for reviews.

[Disclaimer]

It would be a breach of Amazon’s terms if you directly ask customers for a positive review, you are allowed to follow up to make sure that customers are happy with their purchase and to offer support should they need it.

By offering this level of service, customers will feel much more obligated to want to leave positive feedback in the form of a review, but a review cannot be incentivized or specifically asked for.

Step 3 – Increase Inventory

Running out of inventory can cause your organic ranking to plummet whilst you’re waiting for your stock to replenish.

Your search ranking should be maintained at all costs, so increasing the level of inventory in storage over the Amazon Prime Day 2023 sales event to account for the boost in sales is vital.

How Do You Know How Much More Stock To Buy?

Amazon Sellers (myself included) have experienced Prime Day sales reaching up to 3 times higher than normal sales, in some cases even more.

So as a rule of thumb, figure out your average daily sales per product, times it by three, and then double it (because Prime Day is a 2-day event).

How To Increase Storage Capacity Limits

For new sellers, or for sellers with a poor Inventory Performance Index (IPI) increasing your FBA storage capacity isn’t possible.

If you hold inventory for too long or have a low ‘sell-through rate’, then your IPI score may be too low for Amazon to want to increase the capacity for you to increase your levels of inventory.

The best way to increase your IPI score is to increase your sell-through rate.

Increasing your sell-through rate will naturally decrease your excess inventory score, by shifting the products that were sat for too long in storage.

Amazon wants your products to spend as little time in their fulfillment center as possible, so increasing your sell-through rate, and decreasing your excess inventory score can help you to earn a higher IPI, resulting in more storage availability.

Step 4 – Offer FBM If You’ve Reached Your FBA Storage Capacity

If you’ve maxed out your FBA storage capacity, and don’t have enough stock to meet the demand of Prime Day sales, then it makes sense to offer FBM sales.

FBM stands for ‘Fulfilled By Merchant’ and means you store the products in your home or a local warehouse, and take care of shipping them with your own courier services or Amazon Shipping Services.

Having a backup plan is key when it comes to Prime Day success, especially if you are unable to increase your storage capacity with FBA.

Your FBM inventory will automatically win the buy box and you can fulfill the products yourself.

Step 5 – Run PPC Ads

Running PPC (Pay Per Click) ads is a great way to drive traffic to your products and give them a boost in rankings.

You can create targeted campaigns specifically for Prime Day, with a higher budget than normal.

Your advertising budget should be reflective of the sales you anticipate making during the event, so calculate the extra cost versus potential profit, and then decide how much you want to spend on it.

It’s also a great idea to run PPC ads in the months leading up to Prime Day to improve your organic rankings.

Running your PPC ads on Amazon is much more effective when you use a PPC management tool like the Viral Launch Kinetic PPC Tool. 

Kinetic PPC provides sellers with more data to easily analyze campaigns and search term information, meaning you can easily maximize profits on ad campaigns.

There is much more automation when you use a PPC tool like Kinetic PPC, rather than running ads on the Seller Central platform.

Once you have sales and conversions coming in from your PPC campaigns, make sure to keep an eye on them and optimize your campaigns.

The way to do this is to check the performance regularly and adjust bids or add/remove keywords as needed depending on which ones are performing the best.

Amazon Prime day 2023 FAQ

When is Amazon Prime Day 2023?

Amazon Prime Day runs from July 12 to 13

What is Amazon Prime Day?

Amazon Prime Day is a global shopping event exclusive to Amazon Prime members, offering amazing deals and discounts on a variety of products.

How can Sellers make the most of Prime Day?

Prepare your inventory and create campaigns to target Amazon shoppers during the event. Make sure you are monitoring your stock levels at all times, and increase your storage capacity if necessary. You should also be running PPC ads to boost the visibility of your products and create a backup plan with FBM sales in case your FBA inventory maxes out. Leverage social media platforms off of the Amazon platform too, to help drive traffic to your listings.

What types of deals can you find on Prime Day?

Prime Day offers a wide range of deals including discounts on electronics, home appliances and furniture, fashion, toys, and more.

What are the most profitable product categories on Amazon Prime Day?

Toys, electronics, home appliances, and fashion are some of the most profitable product categories on Prime Day. Other popular categories include beauty products and pet supplies.
The top 2 most profitable categories on Amazon Prime Day are:
#1: Toys and kids’ and babies’ items (32%)
#2: Electronics, computers, and office tools (21%)

How to Dropship on Amazon in 2023

If you’re looking to start a successful eCommerce business in 2023, then you’ll want to consider learning how to dropship on Amazon.

Drop shipping can be a very lucrative business model, and with low start-up costs and very few overheads, you can see why entrepreneurs are seeing big returns for small input.

In this article, we’ll teach you everything you need to know about how to dropship on Amazon, including what drop shipping is, how it works, and how you can scale your business to great heights by leveraging the right tools.

What Is Amazon Dropshipping?

Drop shipping is a business model where you don’t have to keep any inventory. You simply act as the middleman between your customers and the supplier who stocks the product.

Whenever you receive an order from a customer, you place the same order with your supplier, and they will ship it directly to your customer.

Here Is How To Dropship On Amazon:

  1. You (the entrepreneur) source a product to sell
  2. You then find a supplier for the product
  3. You list the product on Amazon
  4. The Amazon customer purchases your product on Amazon
  5. You then purchase from the supplier and get them to send it directly to the customer’s address.

It’s all about positioning yourself as the middle person so you’ll never have to invest in large quantities of stock, pay storage fees, or ship container loads of inventory to Amazon fulfillment centers.

The Different Types Of Dropshipping:

When it comes to dropshipping on Amazon, there are a few different types you’ll need to be aware of:

Private label Amazon dropshipping – this is when you source a product from a supplier (usually in China), then customize and brand it with your own logo. You can then list the product on Amazon as your own branded product.

Retail arbitrage Amazon dropshipping – this is where you source products from retail stores, then list them at a markup on Amazon. When an order comes in, you purchase the product from the store and have it shipped directly to your customer.

Wholesale Amazon dropshipping – this involves finding wholesalers who offer large discounts on products. You’ll then list them on Amazon and take orders from customers. When you get an order, you purchase the product from the wholesaler in bulk and they ship directly to your customer.

Print-on-demand Amazon dropshipping – print-on-demand services allow you to list your own designs or artwork on products such as t-shirts, mugs, or phone cases. You don’t need to buy any inventory upfront and only pay for the product when an order comes in.

Is Amazon DropShipping Profitable?

Yes, Amazon drop shipping is still a viable business model that can generate significant profits.

The great thing about dropshipping on Amazon is that there are no upfront costs and the overhead expenses are minimal: all you need to get started is to source a product and list it on the platform.

How Does Amazon Dropshipping Compare To Other Amazon Business Models?

Dropshipping on Amazon is just one of many different ways to start an online store. Each model has its own advantages and disadvantages.

For example, with dropshipping, you have low start-up costs as you don’t need to purchase any inventory upfront. However, the margins are usually small and it can be hard to scale a business quickly due to the limited selection of products available.

Other popular ways to sell products on Amazon are Amazon FBA Private Label, Wholesale, Online Arbitrage, Bookselling, and Handmade.

What Are The Pros and Cons Of Amazon Dropshipping?

The pros of Amazon dropshipping include:

  • Low start-up costs – you don’t need to purchase any inventory upfront, making it a great choice for entrepreneurs who are just getting started.
  • You can offer a wide selection of products – you can source products from anywhere in the world, giving you access to a much wider selection than you’d be able to find in a physical store.
  • No need for storage space – since you don’t need to buy any inventory upfront, you don’t have to worry about finding a place to store it.

The cons of Amazon dropshipping include:

  • Lower profit margins – since you’re not buying the product in bulk, you’ll have to charge a higher price to make a profit, which can make it difficult to compete with other sellers.
  • Risk of counterfeit products – since you’re sourcing from third-party suppliers, there is a risk that some of the products could be counterfeit or low quality.

How Much Does Dropshipping On Amazon Cost?

The cost to dropship on Amazon will vary depending on your product and supplier, but generally, you can expect to pay for the following:

  • Shipping costs – if you’re using a third-party supplier, you’ll need to pay for the cost of shipping the product to your customer.
  • Amazon fees – Amazon will take up to 15% of every sale as their fee.
  • Advertising costs – if you want to get more sales on Amazon, you’ll need to invest in advertising campaigns such as Amazon PPC or sponsored products.
  • Platform fees – depending on which platform you’re using to manage your drop shipping business, there may be an additional fee associated with it.

Unlike private label and wholesaling, a dropshipping business doesn’t require you to invest in or hold any inventory of your own.

Instead, when the consumer pays for their purchase from your store, use a portion of the proceeds to buy that product from a supplier and have them send it directly to the buyer.

This drastically reduces your start-up costs and overheads, making Amazon Dropshipping one of the most cost-effective ways to get started selling products online.

Here is a list of things that you should invest in to run your eCommerce store efficiently:

  • Amazon professional seller account – $39.99 per month
  • Product samples from your chosen supplier
  • Amazon Pay Per Click (PPC) advertising
  • Viral Launch for product discovery, optimizing listings, finding the best-converting keywords, and PPC management

Typically, the average dropshipping profit margins are between 10-30%, depending on the product.

Which, for a relatively passive income is very good!

How To Dropship On Amazon

Now that you know a little more about the business model, he is the steps you need to take to learn how to dropship on Amazon.

Step 1 – Set Up An Amazon Seller Central Account

There are two options when it comes to selling on Amazon – you can use the individual seller Amazon account or the professional seller Amazon account.

Each has its own advantages, but the professional plan is best if you want to dropship products on Amazon as it will allow you access to their full PPC tools, run promotions, and create bulk listings easier.

The professional seller account has a capped fee of $39.99 regardless of how many products you sell, whereas the individual seller account charges a $.0.99 fee per unit.

Step 2 – Finding Products To Sell

This step is the most vital part of starting your online store, and it’s crucial you get it right.

Viral-Launch has made it much easier to find high-demand, low-competition products to start selling by leveraging the Product Discovery tool.

If you’re unsure how to get the most out of this tool, there are two tutorial videos on the Product Discovery tool page, showing you how to get the most of out it.

But in order to find the high-demand, low-competition products, I would recommend starting your product search off with the following criteria in the KEYWORD tab:

  • Price range between $40-$100
  • Minimum monthly sales of 500>
  • At least 300 reviews

To avoid any complications with restricted products or products with any other limitations that could slow your growth, I would recommend sticking to the 5 main categories that sell very:

  • Baby
  • Sports & Outdoors
  • Home & Kitchen
  • Pets
  • Garden & Outdoor

Once you enter these details into the Product Discovery tool, you will be given a list of potential product ideas, with a star rating Idea Score, along with the product’s average revenue and sales velocity.

The top product idea that came up from my very basic search was products for running.

I would then click the button below the product keyword and head to the Viral-Launch Market Intelligence page:

Viral-Launch Market Intelligence provides me with a deep analysis of all the product ideas within the Running keyword and gives them a more detailed idea score star rating:

These tools will give you a huge advantage in finding the best products to start your Amazon dropshipping business.

Step 3 – Finding Products To Sell On Your Amazon Store

Once you have a list of viable product ideas, you then need to focus on finding a supplier.

The first place to start would be AliExpress, as they offer a wide range of products and have thousands of suppliers all around the world.

When looking for new suppliers, you should focus on finding those that can create custom branding for your product packaging and labels. This way, you will be able to make your brand stand out from the competition.

Once you have narrowed down your list of suppliers, you should make sure to ask them for samples. This way, you can assess the quality of their products before committing to a large order.

Also, make sure to read the reviews and check out the ratings of any supplier you are considering working with – this will give you an insight into the quality of their products and customer service.

Step 4 – Create Your Listings On Amazon

Once you have chosen your supplier, it’s time to create your product listings in Amazon Seller Central, or you can also build your listing in the Listing Builder tool.

You will need to gather the following information for each listing:

  • A product title,
  • Images,
  • Bullet points,
  • Descriptions,
  • Pricing

Product Title

The key factors that Amazon considers when ranking products are the keywords in the product title, sales velocity, and the number of positive reviews.

So the best place to start would be finding the best keywords for your product title, and the rest of your listing.

The Viral Launch Keyword Research tool will help you find the most powerful keywords for both your Product Title and Product Description.

The product title should be structured in a way that the strongest keyword for your product, is at the very start of your title.

Product Images

The product photos on your listing are a great way to increase sales by showing customers the main features of your product.

The images should be 1000×1000 pixels and you should use all photo slots on your listing.

If you’re unable to take great photos yourself, you can always ask your supplier to provide you with high-resolution photos of your product.

Product Bullet Points

The product bullet points are the second most important part of the text on your Amazon product listing, after your product title, so they should be keyword rich.

Product bullet points are the best opportunity to tell your customers how purchasing your product will benefit them and solve their problems.

Product Description

The product description should summarize all the features and benefits of your product that you mentioned in the bullet points section, as well as any important information about how to use it. You can create amazing product descriptions using online AI Tools.

Pricing

Finally, you need to set a price for your product that will be competitive enough to generate sales without leaving too much margin on the table.

The Viral Launch Pricing tool will help you find the right price for your products by analyzing your competition and calculating the optimal price point.

Tips For Success In Your Amazon Dropshipping Business

Running a successful dropshipping business on Amazon can be a daunting task, so here are some tips to make sure you get the ball rolling.

1. Promote Your Listings

Running PPC Amazon ads will massively boost your exposure to your product listing, will increase your organic ranking for your chosen keywords, and will drastically increase your sales.

2. Set Up Your Storefront Properly

Make sure to create an attractive storefront with all of your product listings and images in place. This will give customers the chance to shop with ease, and it will also make a great first impression.

3. Utilize Social Media & Advertising

Social media is a great way to get the word out about your business and attract new customers.

You can post about sales, discounts, promotions, and other news related to your business on social media platforms like TikTok, Facebook, Instagram, and Twitter.

You can also create ads on different platforms to promote your products and direct customers to your store. And more over, you can find your competitor ads & can create your ads better than them.

4. Monitor Your Products & Pricing

Make sure you keep an eye on competitor prices and adjust yours accordingly if needed – this will help you stay competitive and maximize profit margins for each product.

5. Offer Excellent Customer Service

Providing excellent customer service is an essential part of running a successful dropshipping business on Amazon.

Make sure you provide prompt and courteous responses to customer inquiries, as well as handle any product returns or refunds in a timely manner.

Round Up Of How To Dropship On Amazon

Hopefully, this post provides you with a clearer view of how to dropship on Amazon.

Dropshipping on Amazon is a great way to start an online business and make money without having to manage inventory or handle shipping.

The key to success in dropshipping on Amazon lies in:

  • Sourcing the right products
  • Finding great suppliers
  • Optimizing your product listing,
  • Use the right keywords for your title and description,
  • Creating attractive product images and bullet points,
  • Setting a competitive price,
  • and providing excellent customer service.

By following these tips, you can increase your chances of success in selling products on Amazon as a dropshipper.

How To Dropship On Amazon FAQs

Who handles processing customer returns with Amazon Dropshipping?

The return policy is the same for anything you sell on Amazon.

Although, unlike the FBA business model – You as the seller will be responsible for the returns, not Amazon. The returns will need to be sent back to your location.

What are the upfront investments required?

Dropshipping on Amazon is a very low barrier to entry with regard to start-up costs. You would need to invest in:

– Amazon professional account – $39.99 per month
– Product samples from your chosen supplier
– Amazon Pay Per Click (PPC) advertising
– Viral Launch for product discovery, optimizing listings, finding the best-converting keywords, and PPC management

Do I need an LLC to start Amazon dropshipping?

No you don’t have to start an LLC to drop ship on Amazon, although it will be a good idea to set one up as your own eCommerce store grows in revenue.

Will the supplier send products in branded packaging?

Sending your products with branded packaging is something that I would highly recommend asking your supplier to work with you on.

I would also advise working with your supplier to create packing slips and inserts into your packaging with information on other products and offers.

Something that Amazon prohibits, is the dropshipping model of online arbitrage where you purchase products individually from other online retailers like Walmart and sell them on Amazon and the product arrives to the customer in Walmart packaging.

Do I need a professional amazon seller account?

It’s not essential to have a professional seller account, but you will experience far fewer limitations when you invest in a professional seller amazon account.

Selling Medical Supplies on Amazon

If the last few years have taught us anything, it’s how very precious and fragile good health really is. And what that means is that consumers of every age, ethnicity, gender, and social status are looking for new, better, and more affordable ways to cultivate long-lasting wellness. That also means that there has perhaps been no better time than now for clinics, healthcare facilities, and purveyors of medical products and services to consider selling medical supplies on amazon.

However, marketing your facility or your products on Amazon is likely going to require a markedly different approach to promotions than your business is used to. This article examines strategies medical practices and suppliers can use to achieve success selling medical supplies on amazon.

Making Money Selling on Amazon

It doesn’t seem to matter anymore what your industry is — if you’re not selling on Amazon, you’re missing out. In fact, reports show that 89% of Amazon sellers are profitable, and that 37% saw profits increase throughout 2022.

As more of the population become comfortable operating online, many of our needs previously defined by brick-and-mortar or in-person experiences are being revolutionized. Telehealth, for example, is facilitating long-distance connections between doctors and patients across the globe. In the same way, medical service and product providers are seeing success using the Amazon marketplace as well.

restricted categories on amazon: Getting the Appropriate Permissions

Amazon is, literally, the largest marketplace in human history. It enables sellers of every stripe to reach a truly global customer base. 

Perhaps not surprisingly, though, access to medical products and service providers has traditionally been quite limited and subject to extensive federal and international regulation. That does not mean, however, that medical product providers and practices cannot avail themselves of Amazon’s tremendous market reach.

What it does mean, though, is that if you want to market your medical practice or product on Amazon Stores, you’re probably going to need to jump through some hoops. For instance, if your product or service is regulated by the FDA, as many health-related ones are, then you’re going to fall into a restricted category. 

That will require you to meet certain conditions before you’re permitted to market your business, product, clinic, or service on Amazon. In most cases, this will require you to receive FDA approval, adhere to FDA standards, and comply with certain labeling requirements as defined by Amazon.

Using Data-driven Marketing

Once you have received the appropriate permissions and met the relevant requirements for marketing on Amazon, you can turn your attention to defining a platform that works. If you are a local medical practice or a smaller-scale manufacturer of medical products and devices, you aren’t likely to have much experience in marketing to a global audience.

The prospect may, indeed, be daunting, but don’t despair. Marketers today have more and better tools than ever before for understanding and reaching their target audience. The key to reaching your ideal client on Amazon is data. 

Data-driven marketing enables you to understand who your target client is, what they want, what they need, and what they require. But these aren’t the only insights to be gleaned through data. Data can also help you define patterns of behavior in your target audience, including identifying the types of online content that pique their interest and generate the most clicks. 

Once you’ve defined what kind of content your target audience is looking for regarding medical services, devices, and products, you can craft your Amazon marketing materials accordingly.  

Marketing Your Practice Through Online Relationship Building

One of the most important things to bear in mind when you’re learning to leverage the power of Amazon to market your medical practice is that your goal is not to advertise. Your goal is to build relationships. 

Marketing your medical practice, product, or service is, fundamentally, about starting an ongoing conversation with your target customer base. The Amazon Store is only one prong of a larger strategy in which you cultivate an engaging and engaged online presence in order to connect with your target audience. 

Thus, linking your Amazon Store with your business’s website is an ideal way to take your business relationships from merely transactional to truly transformational. You might use blogs, discussion forums, and even online events to help your target clients learn about your practice, your company, and the products and services you provide.

In the process, you will be building a sense of community in your client base. The more audience members connect with you and with one another, the better able you will be to identify and respond to their evolving health needs.

The connected Amazon Store, then, is the domain where you endeavor to meet those needs. Your Amazon Store becomes the locale where you are able to respond to the conversation you are having with your clients through your product and service innovations featured there.

Selling Medical Supplies on Amazon: The Takeaway

The provision of medical products and services is truly a labor of love and, now more than ever, medical practices and health product companies can serve a global market. Unleashing the tremendous power of Amazon Stores is an ideal way to access this international customer base. However, doing so effectively requires strategy, calling on stakeholders to improve their marketing strategy for a new, more diverse, and far larger target audience. This requires marketers to ensure they have the appropriate permissions and adhere to relevant guidelines for marketing on Amazon. 

This also requires marketers to tap into the tremendous power of data to define the target audience, understand their behavior, and align their marketing strategy accordingly. Finally, improving marketing through Amazon Stores means integrating Amazon into a more comprehensive and compelling digital strategy. Cultivating a robust digital presence enables medical practices and product purveyors to engage in an ongoing conversation with the target audience, building client relationships that can last a lifetime.

Viral Launch’s accurate data coupled with our powerful tools, provides Amazon sellers with everything they need to succeed. Create an effective marketing strategy, boost visibility, and see sales skyrocket with Viral Launch. Sign up today and get your first 14 days free!

FNSKU Vs. ASIN: Understand the Difference Between Them

When selling on Amazon, it is important to have your particular product properly registered so that it can be uniquely identified on the platform. Amazon has an extremely large catalog of products, so your product has to be differentiated from the rest. Now, that unique identifier can come in the form of an ASIN and FNSKU number. Your product will be assigned both of these numbers by Amazon, but what exactly do they mean? Oftentimes people confuse one for the other, but make no mistake, they each provide something different. We will delve into these differences below so that you have a better understanding of what they do.

What is an FNSKU? 

An FNSKU represents a type of barcode that Amazon uses to identify a product and connect it with a particular seller. It stands for:

Fulfillment Network Stock Keeping Unit

Just like an ASIN, an FNSKU is also a unique 10-digit code assigned by Amazon. Only an FNSKU is for you, the Fulfillment By Amazon (FBA) seller, and encompasses the specific products you are listing. (If you are fulfilling orders by yourself (FBM), then you do not need to worry about an FNSKU.)

Amazon uses the FNSKU code for tracking products within their internal fulfillment centers. After listing your product on Amazon and it shows up on your inventory page, Amazon automatically generates the FNSKU labels that you will need to print off and affix to the packaging of all products you send to Amazon. Any and all UPC or EAN codes that exist need to be covered up with a blank label or the FNSKU label to avoid any confusion or your products ending up in commingled inventory.

Sometimes an FNSKU is confused with a UPC code because they are both used to identify what a specific product is. The difference is that a UPC can be used in every store or online marketplace, whereas the FNSKU is unique only to Amazon.

What is an ASIN? 

An ASIN is one of the more common acronyms within the Amazon seller space. It stands for:

Amazon Standard Identification Number

Basically, every product on Amazon utilizes its own 10-digit ASIN, which can be found on its Amazon listing. Usually, the number is near the bottom amongst the “Additional Information” section. It is also present within the product page’s URL. 

Even variations of the same product still each get their own, unique ASIN. For instance, if you’re creating two variations of cellphone cases, by color, Black and Grey, you would end up having three ASIN’s: 1 for Black, 1 for Grey, and 1 for the main “parent” item that binds the two together. However, the parent ASIN is never seen in a search.

ASINs can be used by sellers to look up products on Amazon and check to see if they are eligible to list the products. An actual product name can also be searched, however an ASIN will provide a product’s exact match. 

FNSKU vs ASIN: The Printing Factor

A common question Amazon sellers have is whether both the ASIN and the FNSKU need to be printed onto their product’s labels. It all depends on whether you ship products directly to your customers (FBM) or ship your products to Amazon who then ships to your customers (FBA).

  • FBM: Because FNSKUs are generated by Amazon, you do not need to print them on your FBM labels. Feel free to utilize that space for anything else.
  • FBA: If Amazon is shipping out your products, then you need to follow all regulations it has set forth. In order to be a legit vendor with Amazon, you have to include both the ASIN and FNSKU somewhere easily visible for an efficient fulfillment process. 

In Closing

The main difference between an ASIN and an FNSKU is the purpose of the code. An ASIN code is used for identifying items on Amazon’s website as opposed to in the Amazon FBA warehouses. An FNSKU code is used for shipping products to Amazon warehouses and to make sure the products are properly identified in the Amazon FBA warehouses. It may not seem like it, but understanding the difference between ASINs and FNSKUs is very important when starting out as a seller on Amazon. Things can get confusing when there are so many numbers involved. At least now, you have some good sense on what number goes where!

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