Tag: increase amazon sales

In Amazon’s recent letter to shareholders, the company announced that for the first time ever, “more than half of the units sold on Amazon worldwide were from third-party sellers.” With every passing day, competition on Amazon gets more intense. It may seem like many of the quick-win markets are quickly becoming crowded, but there are often easy opportunities to put new and differentiated products out there that, with a little help, can increase Amazon sales.

In order to stay relevant on the world’s largest ecommerce marketplace, you have to find new ways to differentiate your products while keeping costs low.  Whether you’re just sourcing a product or already selling, we’ve got 3 simple tips to help you increase Amazon sales by differentiating your products.

TIP #1 — Before you source, find market gaps to fill

As you narrow down your list of product ideas and hone in on a market, start reading competitor product reviews. You want to identify common complaints and recurring frustrations.

Are most of the products in the market flimsy and cheap? Maybe customers were looking for a different version of the product. Maybe they felt their options were too expensive.

Once you’ve identified a few common complaints, ask your supplier if they can make changes to address these pain points. You’ll want to make sure that any changes to the product are inexpensive and that your costs will still be low enough for you to compete in your market when it comes to price.

In other words, don’t add a $2.00 improvement to a $3.00 product. Keep your costs low while improving on the current best selling products in the market. It could be as simple as choosing a different color or material for your product without even changing the function.

Just make sure that demand for that change is there. Don’t ask your supplier to make you an aquamarine lemon squeezer just because it’s your favorite color. Look at the numbers to make sure they support your decision.

You can use Keyword Research to find if there is demand for these differentiating features. For example, if you search the term iphone case with Keyword Research, you’ll find iphone 6s case blue gets 1,660 exact searches a month and blue iphone 6s case gets 2,494 exact searches a month.

This demonstrates a definite desire for blue iphone cases. But there are only about 2 listings on page 1 for the term iphone case that are blue. With almost 2,500 searches a month, you can probably assume that blue is a desirable color for this product for a portion of the market.

It makes sense to do this kind of research during the sourcing process so that you can evaluate the cost of differentiating a product before you jump into a market. But this is also something you can do once you have a product that is selling. You can always ask your supplier to make small changes to improve your product.  This all might seem like nitpicking, but each tweak will help you increase Amazon sales for your products.  

TIP #2 — Show shoppers that your product is better with your hero image

Photos are still a differentiator. Until the majority of sellers begin to actually invest in high quality photos, this still remains one of the best ways to differentiate your product.

If nothing else, invest in a few quality studio shots to use for your hero image. Your hero image is the main image for your product – the one that shoppers see on a search result page.

By purchasing a few professional hero images, you can split test them to find the optimal image for you product.

Product photography is extremely undervalued by most FBA sellers but so important to increase Amazon sales. It is the way that people judge your product. Even before they see price, shoppers see your hero image.

Elements of a hero image that gains clicks and conversions:

  • A spotless, professionally edited, pure white background
  • Crisp, clean, and accurate portrayal of the product
  • Expert composition that shows off your product and provides the information shoppers need about what is included

Being informative with your photos does not mean putting text on your images. If you want messaging in your hero image, put it on the packaging for your product. Using text in your main image is against Amazon’s Product Image Requirements, and it clutters the images, making it look tacky and unprofessional.

It’s not always enough to just get shoppers to a product page. Once they are there, use lifestyle images to help shoppers understand how the product is used, what size it is, and how it might look in their day-to-day lives.

Use well-written Amazon SEO copy that helps shoppers understand the benefits of your product. Then, once you’ve convinced a shopper that your product is the best, make sure they have a great experience. Speedy and professional customer response go a long way when questions and complaints come in.

TIP #3 — Expand your product’s visibility with Sponsored Ads

It’s not enough to put a product up on Amazon and just expect it to start selling. Make sure shoppers can find it by running a launch and/or running sponsored ads. Even if you run a launch and are ranking on page one for your main keyword, sponsored ads can help expand your visibility and increase Amazon sales.

You can use Keyword Research to find high-volume keywords that are hyper relevant to your product. Use the keywords that you find to set up broad match campaigns. Let them run for a week or more, and then see which keywords are most profitable for you.

Take the most successful keywords from your broad match campaign and put them into a phrase match campaign with slightly higher bids. Then let it run for another week before you come back and reevaluate. If there are a few keywords that are really performing well, put them into an exact match campaign and increase your bid a little more.

In this way, you can cater your sponsored ad spend so that it is optimized to increase Amazon sales. When you find the best keywords for your product, you can hit the sweet spot of minimal spend and maximum return. A small ad spend can go a long way to increasing your product’s visibility, sales, and overall ranking.

It’s not too late to get into a good market. Find that sweet spot in the market by differentiating your products. Discover the perfect product to sell today with the Viral Launch sourcing software suite.

 

If you had to determine the most important aspect of an Amazon listing, what would you say?

The star rating? The photos? The BSR? The description?

While all of these elements are certainly important at some capacity (and some more important than others), we believe that the most important and underrated aspect of a listing is the product’s title.

The title has tremendous ranking power for a listing. With a keyword-rich title, a product will be indexed for numerous keywords. Add some sales, and that listing can be ranking really well across hundreds, even thousands of keywords!

To illustrate this point, we’ll discuss a product launched through our Flight Crew Program. To protect our Flight Crew partner, we’ll call her Sarah.

 

A Title Success Story

As a part of our Flight Crew program, Sarah teamed up with Viral Launch to set up her listing for maximum exposure, clicks, and conversions. One of our talented copywriters went to work creating a listing for the product.

Knowing the importance of the product’s title, our copywriter Becca dedicated a good amount of time to crafting the title. She extensively researched related keywords and scouted out the competition to develop a strong list of keyword contenders to include in the product’s listing. We cannot stress enough the importance of thorough keyword research. Choosing the most relevant search terms could be a matter of hundreds of sales per month. Then, Becca beautifully crafted a reader-friendly title that included a diverse collection of keywords that would allow the listing to rank for a wide variety of customer searches.

While having a great listing/title is necessary, that is only half the battle. In order to achieve rank for any meaningful keywords, sales must be driven through the listing to show Amazon that your listing is highly relevant for those search terms. With that said, after applying the new content to the listing, we ran a promotional launch, driving plenty of sales, allowing the product to achieve a page 1 ranking for its target keyword. Here’s what we know: every single word in a product’s title is fair game for ranking attribution with each purchase. So, if I searched “Dog Leash” and bought the product pictured below, the listing would receive a boost in ranking for “Retractable Dog Leash” as well, since it also appears within the title.

Amazon Dog Leash Search Result

Because the title was so strong at the time of the sales, our Flight Crew product wasn’t only on page one for the target keyword after the launch, it was ranking on page 1 for almost every single keyword associated with the product. No matter what related search term a shopper typed into Amazon, we were on page one. This provided incredible visibility! We saw a tremendous jump in organic sales after the launch, quickly reaching the 50-75 units/day mark. The remarkable thing is that the product only had a few reviews, but it was selling at the same volume organically as its highest competitors. And now, a month after the launch, the product has maintained rank. We believe these sales are attributed to being ranked so well across almost every single relevant search term. No matter what search phrase customers used to find this type of widget, they would find our flight crew product.

Amazon doesn’t show what keywords your sales came through (that would be too easy, wouldn’t it?). But if they did, I bet we would see a whole slew of different keywords that those sales were driven through. It’s pretty simple: if we didn’t have that visibility, we wouldn’t have had such tremendous sales.

Many times for long-tailed keywords, we rank first while similar products with comparable sales and weaker titles are ranking on page two or below.

 

How Your Amazon Title Can Make or Break You

I wish I could share some screenshots of the Flight Crew product with you just to show how truly remarkable the keyword exposure is. We’ll keep that part a secret in the best interest of our Flight Crew partner. But, let’s take a look at some other examples showing the importance of a well-written title.

Weak Titles

Here are a couple of products with weak titles. They are short and missing many important keywords. Due to the lack of keywords, these products rank on page one for their main keyword, but they cannot be found when searching through relevant lower-volume or longer-tail keywords.

Weak Title #1:

Manicure Set Keywords

These are just the search results that I combed through. This listing is missing out on potentially hundreds of long-tail keywords, simply because the title is lacking optimization! With the keywords from the list above, this product is missing out on almost 150,000 monthly searches! (And that’s just the data according to Merchant Words)

This title needs these simple, descriptive keywords: personal, kit, nail care, clipper, etc. If it had them, the product would receive keyword boosts with each sale. Then, the listing would begin increasing in rank for these relevant keywords. And with better keyword visibility, I’d expect overall sales to increase.

 

Weak Title #2:

Cable Clips Keywords

Again, these are the few keywords that I looked through, but just from this cursory glance we can see this product is missing out on huge sales potential! With those nine keywords I listed, this seller is missing out on over 775,000 monthly searches for relevant keywords! If the title were to include these important search terms, visibility would increase exponentially with sales and so would sales opportunity!

Strong Titles

Now we will look at a couple of products with strong titles. Although we didn’t write them, we think these sellers have done a pretty good job integrating keywords. These listings rank across almost every single relevant keyword, both big and small, similar to our Flight Crew product. For almost every related search term a shopper types into Amazon, these products are visible and are strong competitors for a purchase!

Strong Title #1:

Knee Pillow Keywords

This title isn’t perfect, but it’s a great representation of how integrating many keywords helps a listing to rank across lots of relevant search terms. It’d be nearly impossible to look through every long-tail keyword, but this product is ranking for just about each one. Whether a shopper is typing in Leg Pillow or Knee Pain Management, or even Gentle Surgery Pillow for Pain Relief, this product is likely a search result thanks to its keyword-rich title.

 

Strong Title #2:

Thermometer Keywords

Once again, these are just the keywords I looked through, but I think you’re getting the idea. The more relevant keywords a title has, the more opportunity for snatching up sales.

 

Additional Findings

Now you may be asking: What’s the difference between keywords in your title and keywords in your bullet points/description?

Like we’ve discussed, keywords in the product’s title have a tremendous effect on keyword ranking. Amazon also recognizes keywords in the bullet points and description, but from our findings, they don’t receive as much ranking attribution with sales. Those keywords come into play more when actually indexing a product, and you’ll see the customer search term italicized in a search result as shown in the screenshot below. So, while it’s still extremely important to put additional keywords in your bullet points and description, you’ll want to be sure to fit as many of the most important ones in your title as possible.

Amazon Neck Pillow Search Result

Another question may be: Should I put my brand at the beginning of my title?

If people aren’t directly searching for your brand name, then no. We suggest that sellers do not put their brand name in the title (for most products). In Amazon’s Quick Start Style Guide, the title guidelines state, “Do not include information about yourself or your company. If you own the brand, put your brand information in the brand field.”

Obviously, plenty of sellers are putting their brand names in their titles without consequence. But here at Viral Launch, we would rather use those characters for an additional keyword or two, especially when customers are not searching for that specific brand. Amazon shoppers want a high-quality product at a low price, and brand is usually disregarded. But that’s the beauty of Amazon – anyone can sell, even with an unknown name!

Conclusion

With an unoptimized title, you are missing out on literally thousands of shoppers who are looking for your product. Yes, a shorter title may look cleaner and soothe your OCD, but you cannot afford to miss out on those sales opportunities! Optimizing your title is step one to taking your private label business to the next level. 

Your goal should be to master this aspect of your listing, integrating keywords both big and small. Set yourself up for success from the beginning with a reader-friendly, keyword-rich title that puts you in a position to SELL.

Here at Viral Launch, we’ve run over 13,000 launches. We’ve harnessed the knowledge learned from that data to become experts at building incredible listings. Sure, you could read all the blog posts. You could listen to all the podcasts. You could go to all the conferences and listen to all of the gurus. But you cannot match this kind of experience with these kinds of results. We’d love to help you take your private label business to the next level with a fully-optimized listing and a title that will increase your sales potential.

We offer both Title Curation and Listing Optimization services. You can take advantage of those services here!

We’d love to hear your thoughts, so please feel free to comment below!

 

 

What if I told you that after only 30 days, your brand new Amazon product could be grossing over $40k a month?

Amazon sellers often approach us and ask: what is the “silver bullet” to success on Amazon? The truth is, when it comes to being successful on Amazon, there is no bullet. You need an arsenal. If you’re looking for that arsenal, you’re in the right place. The Viral Launch Flight Crew program gives you the resources you need (at $0 up front!) to take your private-label business to the next level.

We’ve had a blast working with our prestigious group of Amazon sellers in our Flight Crew program, helping them achieve new levels of growth and success. We want to give you an inside look at the success we’ve seen with our Flight Crew partners. Specifically, we are going behind the scenes of a brand new Viral Launch Flight Crew product that saw an incredible $40,000 within the first 30 days of selling on Amazon!

Flight Crew Sales

*180 of those were promotional units.

We take our partner’s privacy seriously, so for the sake of this case study, we’ll call our partner Bob, with his Amazon product “Product X”. After negotiating partnership terms, our team went to work!

Starting Off Strong with an Outstanding Listing

We say this a lot here at Viral Launch, but it cannot be stressed enough: selling well on Amazon requires that every single aspect of your listing is top-notch.

Poor keyword integration? Poor organic ranking.

Lousy photos? Lousy conversions.

Subpar title? Subpar sales.

Since Bob is a Flight Crew member, he had complimentary access to Viral Launch’s entire suite of services, including all of our creative services: product photography, listing optimization, and our email follow-up service.

Our creative team went to work on Product X’s listing, and you can bet that by the time they were done, Bob had a stellar listing! The studio photos beautifully present the product to shoppers, and the lifestyle photos depict the use and size of the product in context. The listing is seamless; easy to read and packed-full of keywords. The email follow-up sequence is optimized for feedback and is racking up reviews, helping to drive organic sales and maintain rank after the initial launch.

Bob also had direct access to our expert seller coaches, which was ultimately the key to his success. His assigned coach worked hand-in-hand with him to ensure flawless execution: giving suggestions, recommending specific courses of action, answering questions, closely monitoring success, and always looking for opportunities to improve. Viral Launch coaches are Amazon experts, with knowledge backed by incredible amounts of data from over 13,000+ launches run by Viral Launch. Bob was able to tap into that insight, and together with his coach, he was able to make informed decisions that would lead to some pretty astonishing sales.

Because Flight Crew is a profit sharing model, Bob got all of these incredible services and insight for no cost up-front. With this beautiful listing, Bob and the Flight Crew team were ready to launch.

Launching the Product

On December 9th, 2016, Product X went live on Amazon. During its very first day, 4 units were sold organically, simply from being ranked across many keywords from correctly indexing the listing. Day two, Bob’s coach determined a launch strategy, and we started running a promotional giveaway to increase customer awareness and keyword rankings. We used Market Intelligence, our Amazon product research tool, to determine the number of giveaways necessary for the launch. 

During the launch, we gave away a couple hundred units over the course of a one week period. The first five days of the promotion, we saw less than 10 organic sales each day. On the 6th day, we saw 37 organic sales and obtained a mid-page-one ranking for our target keyword. By the final day of the launch, we were still increasing in rank on page one from both promotional and organic sales. Day 7, we saw 61 organic sales. That’s when the fun really began.

On day 8, Bob’s seller coach suggested changing the product’s category from a highly competitive sub-category to a smaller one. This allowed him to more easily obtain the Best Seller badge for the product’s niche. The Best Seller badge served as a sort of “social proof,” which helped us to overcome the small number of reviews that we started with from launching a brand new product. Our daily sales jumped from 61 units on December 16th to 90 units when we obtained the badge on the 17th! I’d say that’s some pretty great advice from Bob’s seller coach.

Flight Crew Increasing Sales

Our starting rank for our target keyword was around #300 before the launch. Once the launch had ended, Product X was ranking as the #1 search result on page one for that keyword.

Flight Crew Launch Graph

After the initial launch of the product, it wasn’t only ranking on page one for our target keyword. It was ranking on page one for over 50 keywords! And those are just the keywords that we tracked!

Because Product X had a fully-optimized, keyword-rich title during the launch, it ranked extremely well for multiple relevant and important keywords! No Sponsored Ads, no fancy tricks or black hat magic…just an optimized title and promotional sales.

The increased visibility was pretty incredible. This product went from being invisible to being exposed to thousands upon thousands of shoppers within 15 days!

Flight Crew Keywords

Post-Launch Success

After completing the launch, we averaged 120-150 sales each day. On Christmas day, sales slowed, but we had already grossed $24.5k in sales over the 17-day period. For the few days after Christmas, sales remained slow, which was to be expected. Quickly afterwards, sales picked up once again. And now that the holiday season has come and gone, we are still averaging 50-90 sales a day.

Flight Crew Sales Graph

Over the course of one month, we have grossed $40k in sales and are now the top seller in our product market!

How did we do it? Launching this product successfully was achievable by mastering three things:

  1. Knowing the market.
  2. Optimizing our content to adhere to our specific audience.
  3. Having an aggressive launch strategy.

Here at Viral Launch, we are experts in all-things Amazon. With incredible amounts of data from over 13,000 past launches and the combined expertise of our experienced team members, we were able to exceed sales expectations through an awesome partnership with Bob!

We love helping sellers be successful in any capacity that we can. Flight Crew allows us to directly partner up with ambitious sellers who are ready to take their private label businesses to the next level. We love success stories like these, and we look forward to more in the near future!

More Information About Flight Crew

Flight Crew is a prestigious group of Amazon sellers on the fast-track to achieving new levels of growth and success.

Flight Crew members enjoy complimentary access to Viral Launch’s suite of launching services. This includes access to dedicated Amazon Seller Coaches, personalized consultations with our experienced Amazon strategists and access to our entire creative team, all at no upfront cost. We work tirelessly to grow crew members’ business leveraging every tool at our disposal.

Joining the Viral Launch Flight Crew means creating a lasting and profitable partnership between the entire Viral Launch team and your business. Membership is a no-risk partnership, which requires no upfront cost, rather a profit sharing model which guarantees you pay nothing unless your business sees success. The actual percentage is negotiated between the seller and Viral Launch so that it benefits both parties, and the profit-sharing is on a per-product basis calculated on the net Amazon profit.

We consult regularly for businesses achieving 7 to 9 figures on Amazon, and in doing so, we have learned that simply landing on page one with your product is just the beginning.

Apply for Flight Crew

Are you eager to be wildly successful like Bob was? Do you want to streamline your growth? Do you want to be the best in your market while mitigating risk? Do you have questions about the program? Let’s talk about Viral Launch Flight Crew! Applying is quick and easy. Apply here.

The headline definitely looks/sounds like click-bait, but its 100% true. I mentioned in the last blog post that we’re “pretty excited..the results have been blowing our minds”, I wasn’t joking. Some beta testers of our new tool are literally seeing increases in their monthly net sales of over $5,000/month on Amazon.

There are three main reasons I love this platform, which I’ll discuss below while trying to not give too much away.

    It’s Not A Spend Money To Make Money Platform

With Viral Launch promotions, the more units you give to improve your sales history the better the improvement in keyword ranking you’ll see. This creates a system in which the players with deeper pockets are able to rise above the competition leaving those with smaller budgets to have to fight with tact and can still leave them with the table scraps. Essentially, the more money you spend, the more money you can make.

One of the greatest facets of our new tool is you don’t have to have a big budget to increase your sales. Apart from the cost of using our new tool (beyond the free trial), you can see improvements in the thousands of dollars per month on your net sales spending $0! Its incredible! Black-hat? Grey-area? Magic? No, no, and no. Its completely white-hat and honestly a no-brainer once you see what it does exactly.

    Data For Days

We’re obsessed with knowing everything about selling private label on Amazon. We have to in order to properly help the sellers we work with kill it in the market. The only way to truly understand the marketplace is through vast amounts of data! We put out a blog post recently on how we’ve aggregated over 1,000,000,000 data points on Amazon largely around product launches and the immeasurable benefit that data has had for us. “You can’t manage what you can’t measure.” With this new tool, we put crucial data in front of you that will help you to better understand what your customers are looking for and help you make the right decisions to increase profitability.

   Money, Money, Money

Everyone is selling on Amazon to make money. Whether its to supplement your income to help make ends meet, or you want the financial freedom so you can spend more time with family, free up time to travel, be you own boss, etc., you’re here to make money. This tool is designed to help you make more money, and potentially LOADS of it. From our beta tests, we’ve had multiple products see an increase of $5,000+ in net monthly sales. One beta test in a low volume market saw their sales triple! Again, they spent $0 dollars to achieve this. Its absolutely insane if you ask me!

These are just the main benefits of our platform. There are many more!

Know what it is? Have an idea? Post it in the comments, and if you get it right, we’ll give you an extra month’s access for free (if you’re a beta tester or its been mentioned to you, please don’t spoil it for everyone else 🙂 ). The unveiling is tomorrow! Stay tuned!