Recently, Amazon search results have gotten a little wonky. What’s the deal?
Over the weekend, attentive Amazon sellers started noticing strange, extreme changes in organic rank for their products. Suddenly, products that were mainstays atop organic search results vanished. Instead of appearing in the most desirable digital real estate on Amazon, they could be found deeper in the seldom seen pages of search.
As a result, sales plummeted for many top sellers as visibility severely declined. Meanwhile, product listings that typically don’t receive much traction benefitted from taking up top spots usually held by competitors.
Destaney Wishon of BetterAMS discovered the issue early on, and made a quick and helpful explainer outlining an example of the issue with Amazon search results.
As any Amazon seller will tell you, organic rank remains the holy grail for Amazon sellers. Any rise or drop will significantly impact a product’s bottom line. With this in mind, monitoring your organic or advertising rank can be vital for tracking your product’s performance.
ALWAYS know when your keywords are rising or falling within Amazon search results with Keyword Manager
Of course, we’ll continue to monitor the situation as more information becomes available.
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On Tuesday, November 13, Viral Launch proudly introduced 2 new tools as well as an update to existing software. We hope you enjoyed the webinar introducing our new space-age tools – Listing Analyzer and Keyword Manager – that are unlike any others in the galaxy.
Casey himself has envisioned different aspects of these tools and was thrilled to see them come to fruition and further improve Viral Launch’s software suite. We spent hours upon hours in the lab fine-tuning the new tools and making them as impactful for sellers as possible.
Casey coached and supported everyone on the team the whole way through, so to wrap up the launch we treated him to a press conference worthy of a champion, complete with a surprise “Gatorade” shower from Cam. He was such a good sport!
Enjoy the video of Casey below with interviewer Katherine de Guia and read through the interview transcript for more news and notes from the Viral Launch CEO.
KATHERINE DE GUIA:
Hi Casey. Thank you so much for taking some time out of our post-launch celebration. It was great. How are you feeling and what are you most excited about following the release of a new tool?
I’m feeling very good. I think it went really smooth. Cam did a great job. The team did a great job on the production tech, but then also the tech works seamlessly. Overall, I’m feeling really good. What am I really excited about? I’m really excited to see the feedback of our customers. I’m really excited to see people start making better decisions with these tools in leveraging the functionality that we’ve provided for them, and I’m also excited to see how well the tech holds up. How many subscribers are we getting in? There’s a lot to be excited about after our new tool.
KATHERINE DE GUIA:
That’s awesome. This is really going to start a new era for Viral Launch. Can you tell us a little bit more about how these tools came to be?
Yeah. Over the last nine months, we’ve just been focused on building some really awesome technology that is going to help our sellers both now and in the future. Originally, we were focused on building one tool. We weren’t going to hit the date and so the team really rallied together and we put out these tools which honestly actually are going to be largely a subset of what our major tool was that we were launching. The real focus here, again, is on giving people the data that they need in order to make the right decisions and the automation that they need in order to keep up with everything that is going on in their Amazon business.
KATHERINE DE GUIA:
Wow. I’m going to ask you to do something a little bit difficult here, so bear with me. In 30 seconds or less, okay?
KATHERINE DE GUIA:
In 30 seconds or less, can you please remind sellers how this new software can help them drive more sales right now and in the future?
We’ve automated the process of going and analyzing your product to help you understand opportunities to go and make improvements right now. It also helps you to monitor the performance of different important metrics in your Amazon business to help you in real-time constantly make improvements and updates to make sure you’re selling as well as possible.
KATHERINE DE GUIA:
Okay. Anything else people should know about these tools? Anything you haven’t mentioned that is super important?
The tools over anything – can you repeat the question, please?
KATHERINE DE GUIA:
Is there anything that you haven’t touched on yet that you might want to really highlight about these new tools?
Overall, there’s a lot of value here from the standpoint of these tools in and of themselves are really powerful for sellers who also have a suite of three other tools that are also really powerful. We’re combining these without making you pay any more under one $99 per month subscription. There’s also some awesome interactions between each tool, again, making sure that you get a ton of value and a ton of opportunity just to – you know, your business isn’t run in the silos and these tools really help to interact with one another to give you the most.
KATHERINE DE GUIA:
Awesome. So, with these two huge cornerstones, any news on what’s next for Viral Launch?
As we mentioned, this is just the tip of the iceberg for this new phase. We have another new tool hopefully coming out in the next two, three months maybe. I don’t want to say specific dates, but this new tool is – there’s not a tool out there that exists like this. It’s not just individual data points that you’ve never seen before. This tool has never been seen in the Amazon space with a lot that people are not paying attention to. That is a small tool relative to the rest of our product roadmap. In about six months, you’re going to have some pretty incredible and pretty insane technology to help you sell well on Amazon. Just a little teaser for you.
KATHERINE DE GUIA:
Well thank you so much for joining me for this post-interview. I know we’re all super excited to continue this journey with Viral Launch.
Viral Launch Adds 2 New Space-Age Tools to Software Suite
As an Amazon seller, data is your secret weapon. Arming yourself with the right data and knowing what to do with it can make all the difference between success and failure. But between choosing and tracking keywords, monitoring the health of your listing, running ads and more, you’ve got a lot to keep track of.
That’s why we’ve spent the last nine months growing our team and working in the lab to build innovative space-age tools that’ll revolutionize the way you make sense of all that data. Because from Day 1, our goal has always been to help you make the right decisions for your Amazon business.
The launch of Listing Analyzer and Keyword Manager also signifies the start of a new era for Viral Launch as we have plans to release more groundbreaking tools, made just for Amazon sellers like you, in the upcoming months.
Ready to learn more about how you can use Listing Analyzer and Keyword Manager to optimize your listing and monitor your success? Here’s the rundown on Viral Launch’s newest tools.
Listing Analyzer: Discover Innovative and Impactful Improvements
Your listing is comprised of several main components. You’ve got your title, bullet points, product description, backend search terms and photos all working in tandem to turn browsers into buyers. The keywords you use and the amount of reviews you’ve gathered can make all the difference between a successful product and a dud.
But with all of these moving parts, how do you identify what’s working and what’s not? That’s where Listing Analyzer comes in.
By using information directly from your listing, you’re able to analyze in real time how your listing fares in all critical aspects compared to top competitors in your product market. As you can see in the image below, Listing Analyzer provides you with a Competition Analysis, Review Evaluation, Photo Analysis, Listing Text Analysis, and a list of the top keywords. And for those of you who miss school and getting graded for your work, you’ll also receive an overall Analysis Score on a 1-100 scale so you can see how your listing is doing as a whole.
Speaking of keywords, one of Listing Analyzer’s most impressive features is its use of our groundbreaking ARCS technology, which stands for ASIN Relevance and Conformity Semantics.
By using ARCS, Listing Analyzer is able to programmatically — with no human interaction — look at an ASIN and determine what its main keywords are. So that means you can forget about Reverse ASIN Lookups and complicated keyword spreadsheets. Listing Analyzer is the only tool in the galaxy that allows you to input an ASIN and get back all of that specific product’s most important keywords. You’re not only seeing what the product is indexed for, but you’re seeing exactly what your product should be indexing and ranking for, all without lifting a finger. Learn more about our revolutionary ARCS technology here.
By using the data from Listing Analyzer, you’ll learn the immediate, actionable steps you can take to make your listing as powerful as possible. And with seamless integration to Keyword Manager and Listing Builder, you can use your product’s main keywords, identified by ARCS, to both track your keywords and easily integrate them into your listing’s copy.
Keyword Manager: Your Most Important Keyword Analytics All in One Place
Depending on what type of product you sell, you’ve likely got hundreds of keywords to keep track of. Are you indexed correctly? Where are you ranking for the top keywords? In what position are your sponsored ads showing up? And if you sell multiple products, the number of keywords you’re tracking becomes exponentially greater.
Keyword Manager, our second new tool, is here to help. This tool will help you understand your most important keyword analytics all in one simple-to-use dashboard. As you can see below, you can check in real time where you have Amazon’s Choice badges, whether you’re indexed or not, your keyword rank position (with trend graphs), where your sponsored ads are ranking, and much more.
You can then easily curate your product’s keyword bank to include keywords you’d like to monitor. Add, remove, edit and track thousands of keywords to ensure you’ve got all your bases covered.
Keyword Manager Key Features
Advanced Keyword Insights
Organic and Ad Rank Tracker
Real Suggested Ad Bids
Intuitive Keyword Management
Track Thousands of Keywords
Integration with Other Tools
BONUS: Listing Builder Gets Some Love
Are two brand new tools not enough for you? Yeah, us neither. In addition to adding Listing Analyzer and Keyword Manger into the Viral Launch platform, we’ve also made some updates to Listing Builder that we’re sure you’re going to love.
If you’re not up to speed on the aptly named Listing Builder, this tool helps you write a listing in a more streamlined and effortless manner. Import your full list of keywords and sort them by volume, priority or opportunity. Keywords are automatically crossed off your list as you use them, allowing you to easily see and keep track of what you’ve used and what you still need to include. Listing Builder tracks your used and total search volume and gives you an Optimization Score based on the quality of your listing’s SEO.
Already have a live listing? You can also enter your product’s ASIN to import your existing listing directly into Listing Builder and immediately see your Optimization Score.
Listing Builder now has a couple of news ways to get started writing a listing. As you can see below, you can enter a keyword, select recent or pinned keyword searches, and search through your bank of products all from a blank Listing Builder template.
NOTE: Choosing the “enter a keyword” option pulls up all related keywords so you can hop right in and start writing. You can still manually filter out any keywords you want by choosing the “trash can” icon within the keyword list.
Listing Builder is also seamlessly integrated within our two newest tools. Let’s say you’ve uploaded your current listing into Listing Analyzer and you realize you need to make some changes. All you have to do is choose “Edit in Listing Builder” and all of your data will be taken to Listing Builder so you can continue to make changes.
And in similar fashion, if you’re tracking your keywords within Keyword Manager, you’re able to immediately export that list into Listing Builder.
Try Out the Tools for Yourself
If you love data as much as we do, then these two new tools (well… two and a half new tools) are perfect for you. Ready to take them for a spin and dominate on Amazon? Head on over to the Viral Launch dashboard to check them out for free.
Listing Analyzer and Keyword Manager are just the tip of the iceberg in terms of what’s coming next from Viral Launch. These are the first of several new game-changing tools set to be released in the near future. All of our new tools will help usher in the next phase of Viral Launch and give you great insights for selling on Amazon in general. You don’t want to miss what we’ve got planned!