Tag: keyword manager

Conquer Keywords on Amazon: Viral Launch’s Keyword Manager

Optimizing your product listing for keywords on Amazon can quickly skyrocket sales and unlock your product’s full potential.

There are plenty of ways to make money on Amazon, but for those who choose the FBA route, optimizing your listing for keywords on Amazon is a must regarding maximizing your opportunities for sales success.

Whether through organic search or the advertising route, understanding your product’s popular (and less popular) keywords is essential to reach customers searching for your product.

That’s why we created Keyword Manager, our comprehensive keyword tool that helps you stay on top of your keywords in every single way.

Quite simply, Keyword Manager is your go-to tool for all things keyword related. With stakes higher now than ever, it’s crucial to ensure your keywords are on-point during the hectic holiday season.

All you need to do to get started is sign up for a plan that includes Keyword Manager and grant MWS and Seller Central authorization, and let Keyword Manager go to work with creating your personalized, all-in-one keyword dashboard.

What exactly does Keyword Manager do?

Keyword Manager includes nearly all the keyword data you could ask for, personalized for you.

Keyword Manager delivers an encyclopedic list of keywords for your product, along with various metrics to help you understand, track and strategize your keywords like never before, all in one easy-to-view spot.

Consider it a digital checklist for all your keyword needs no matter where you’re at in your Amazon selling journey.

Making sure your listing’s copy includes all of your product’s essential keywords, checking for indexation, finding organic and sponsored rank positioning, displaying badges such as Amazon’s Choice and presenting the search volume for these keywords are just a few of the handy things Keyword Manager does automatically for each and every one of your products listed on Amazon.

How does Keyword Manager identify your most valuable keywords on Amazon?

That would be our revolutionary ARCS™ algorithm!

ARCS™ (ASIN Relevance and Conformity Semantics) programmatically determines the most relevant and important keywords for products on Amazon. Think of it like a reverse ASIN search on steroids.

The data science team at Viral Launch cooked up ARCS™ to evaluate up to 10,000 keywords and 500,000 products to determine the critical keywords for a given product.

This process plays an instrumental role in finding and sorting the keywords you should be most interested in regarding your product’s performance. Of course, you can also manually add any keywords in Keyword Manager to ensure every last one of the keywords you care about is displayed.

What are the Keyword Manager Dashboard Metrics?

Priority Score

Priority Score is a rating from 0-1000 that indicates a keyword’s importance based on search volume analysis. This score is based on our proprietary algorithms and is a good indicator for which words are most important to get into your listing. Of course, you want your highly-relevant, high-search-volume words in your listing.

Relevancy Score

Relevancy Score is a scale between 0-1000 that rates how relevant each keyword is to your seed keyword. To determine relevance, Keyword Research runs a massive Reverse Market Lookup. This is similar to a Reverse ASIN Lookup, but bigger and better.

Volume Estimate

The Volume Estimate metric showcases how often customers search for a given phrase on Amazon. Our search volume estimate numbers arrive via our Keyword Research tool and utilize a proprietary formula to determine search estimates over the past 30 days. When you click on the number, you’ll find historical search volume estimates, which come in handy regarding seasonality.

CPC Bid

A suggested keyword’s bid cost for Amazon’s Sponsored Ads, based on our tracking and recommended best practices.

Opportunity Score

Opportunity Score is a rating from 0 to 1000 that measures a keyword’s potential to rank based on a market analysis of each keyword’s top-selling products. A low score means most competitors are using the term in their listing and thus low opportunity. But a high opportunity score means that the top 10 listings don’t include the term (or some variation of that term) in their listing. Adding high-opportunity keywords to your listing is a quick and easy way to pick up some easy rankings with solid volume.

Used in Listing

It’s as simple as it sounds! Is this keyword in your listing? Our Listing Builder tool lets you cross off keywords as they’re added to your listing’s copy, but this aspect of Keyword Manager works for already-written listings to ensure your listing is fully optimized for search.

Indexed?

Contrary to popular belief, utilizing a keyword phrase in your listing doesn’t guarantee that it will index for the keyword in question. While it’s most likely you will index for those keywords, there are exceptions. This column helps prevent blind spots for keywords in your listing that you’re not indexing for, allowing you to move keywords into higher-priority places to achieve indexation and become eligible to rank.

Organic Rank

Where is your product ranking for this particular keyword? You can sort this column by your highest-ranking keywords to get a feel for where your products are the most visible without advertising. Also, an arrow pointing up or down may accompany the number in this column if applicable, indicating whether you’re trending upwards or downwards lately. You can click into this number to see your ranking over time as well for a longer view into your trajectory.

Sponsored Rank

Running PPC ads? This column shows where your product is being displayed on search pages, so you can see how much bang you’re getting for your buck and easily see how positioning impacts sales.

Never miss a beat when tracking keywords

During the busiest sales days of the year, Keyword Manager’s keyword-tracking capabilities should be your best friend.

Of course, tracking keywords all year round should be on all Amazon sellers’ radar, but the holidays and signature sales events raise the stakes substantially. Tracking keywords allows you to monitor your performance and manage your visibility virtually in real-time. By doing this, you can quickly limit the amount of ground lost when you drop in rank and optimize your offering while ascending.

It’s as easy as 1-2-3 to start tracking keywords in Keyword Manager. Simply tick the box next to Rank Change Notifications for the desired keyword and customize your notifications in the following pop-up. Boom!

If you’re not constantly checking your inbox, you can always customize your email app settings to ensure you receive Viral Launch emails as push notifications to ensure you’re primed to act on these changes as quickly as you’d like to.

Since visibility is king on Amazon, this element is a no-brainer to stay on top of your game all year round, but especially during the busiest times of the year when things can change rapidly and have resounding repercussions.

Wrapping it up

Regarding tracking keywords on Amazon, nobody does it better than Viral Launch’s Keyword Manager. Within the software suite, you can easily discover new insights, track performance, and take swift action to supercharge your Amazon business for peak performance.

During this holiday season and beyond, beef up your keyword game with the all-encompassing Keyword Manager to always be on top of your game. Once you’ve added your product to Keyword Manager, it’s like adding a high-powered, mastery-level assistant to your team with handy tips for improving your business.

Get started today and make the most out of this holiday season and ride into 2023 on a wave of sales!

Get started for FREE with the entire Viral Launch software suite today!

What’s Going On with Amazon Search Results?

Recently, Amazon search results have gotten a little wonky. What’s the deal?

Over the weekend, attentive Amazon sellers started noticing strange, extreme changes in organic rank for their products. Suddenly, products that were mainstays atop organic search results vanished. Instead of appearing in the most desirable digital real estate on Amazon, they could be found deeper in the seldom seen pages of search.

As a result, sales plummeted for many top sellers as visibility severely declined. Meanwhile, product listings that typically don’t receive much traction benefitted from taking up top spots usually held by competitors.

Destaney Wishon of BetterAMS discovered the issue early on, and made a quick and helpful explainer outlining an example of the issue with Amazon search results.

At first, the sudden change flummoxed Amazon sellers. Was Amazon continuing to crackdown on sellers generating fake reviews? Did the ranking algorithm change?

According to Amazon, it’s simply an error that’s in the process of being corrected.

We are aware some customers are having issues with search results. We are working to resolve this as quickly as possible.

Amazon Technical Support

While many Amazon sellers state things have returned to normal for them, some sellers report the glitch has not been resolved as of Tuesday. Additionally, Amazon has not released a statement indicating that the issue has been completely resolved.

As any Amazon seller will tell you, organic rank remains the holy grail for Amazon sellers. Any rise or drop will significantly impact a product’s bottom line. With this in mind, monitoring your organic or advertising rank can be vital for tracking your product’s performance.

ALWAYS know when your keywords are rising or falling within Amazon search results with Keyword Manager

Of course, we’ll continue to monitor the situation as more information becomes available.

Be sure to sign up for our newsletter to stay in the loop with all things Amazon.

Post-Launch Interview with Casey Gauss

On Tuesday, November 13, Viral Launch proudly introduced 2 new tools as well as an update to existing software. We hope you enjoyed the webinar introducing our new space-age tools – Listing Analyzer and Keyword Manager – that are unlike any others in the galaxy.

Casey himself has envisioned different aspects of these tools and was thrilled to see them come to fruition and further improve Viral Launch’s software suite. We spent hours upon hours in the lab fine-tuning the new tools and making them as impactful for sellers as possible.

Casey coached and supported everyone on the team the whole way through, so to wrap up the launch we treated him to a press conference worthy of a champion, complete with a surprise “Gatorade” shower from Cam. He was such a good sport!  

Enjoy the video of Casey below with interviewer Katherine de Guia and read through the interview transcript for more news and notes from the Viral Launch CEO.

Interview Transcript

KATHERINE DE GUIA:

Hi Casey. Thank you so much for taking some time out of our post-launch celebration. It was great. How are you feeling and what are you most excited about following the release of a new tool?

CASEY GAUSS:

I’m feeling very good. I think it went really smooth. Cam did a great job. The team did a great job on the production tech, but then also the tech works seamlessly. Overall, I’m feeling really good. What am I really excited about? I’m really excited to see the feedback of our customers. I’m really excited to see people start making better decisions with these tools in leveraging the functionality that we’ve provided for them, and I’m also excited to see how well the tech holds up. How many subscribers are we getting in? There’s a lot to be excited about after our new tool.

KATHERINE DE GUIA:

That’s awesome. This is really going to start a new era for Viral Launch. Can you tell us a little bit more about how these tools came to be?

CASEY GAUSS:

Yeah. Over the last nine months, we’ve just been focused on building some really awesome technology that is going to help our sellers both now and in the future. Originally, we were focused on building one tool. We weren’t going to hit the date and so the team really rallied together and we put out these tools which honestly actually are going to be largely a subset of what our major tool was that we were launching. The real focus here, again, is on giving people the data that they need in order to make the right decisions and the automation that they need in order to keep up with everything that is going on in their Amazon business.

KATHERINE DE GUIA:

Wow. I’m going to ask you to do something a little bit difficult here, so bear with me. In 30 seconds or less, okay?

CASEY GAUSS:

Mmm. Yeah.

KATHERINE DE GUIA:

In 30 seconds or less, can you please remind sellers how this new software can help them drive more sales right now and in the future?

CASEY GAUSS:

We’ve automated the process of going and analyzing your product to help you understand opportunities to go and make improvements right now. It also helps you to monitor the performance of different important metrics in your Amazon business to help you in real-time constantly make improvements and updates to make sure you’re selling as well as possible.  

KATHERINE DE GUIA:

Okay. Anything else people should know about these tools? Anything you haven’t mentioned that is super important?

CASEY GAUSS:

The tools over anything – can you repeat the question, please?

KATHERINE DE GUIA:

Is there anything that you haven’t touched on yet that you might want to really highlight about these new tools?

CASEY GAUSS:

Overall, there’s a lot of value here from the standpoint of these tools in and of themselves are really powerful for sellers who also have a suite of three other tools that are also really powerful. We’re combining these without making you pay any more under one $99 per month subscription. There’s also some awesome interactions between each tool, again, making sure that you get a ton of value and a ton of opportunity just to – you know, your business isn’t run in the silos and these tools really help to interact with one another to give you the most.

KATHERINE DE GUIA:

Awesome. So, with these two huge cornerstones, any news on what’s next for Viral Launch?

CASEY GAUSS:

As we mentioned, this is just the tip of the iceberg for this new phase. We have another new tool hopefully coming out in the next two, three months maybe. I don’t want to say specific dates, but this new tool is – there’s not a tool out there that exists like this. It’s not just individual data points that you’ve never seen before. This tool has never been seen in the Amazon space with a lot that people are not paying attention to. That is a small tool relative to the rest of our product roadmap. In about six months, you’re going to have some pretty incredible and pretty insane technology to help you sell well on Amazon. Just a little teaser for you.

KATHERINE DE GUIA:

Well thank you so much for joining me for this post-interview. I know we’re all super excited to continue this journey with Viral Launch.

CASEY GAUSS:

Yeah. Thank you so much. I really appreciate it.

For More Viral Launch News

We encourage you to subscribe to our blog, check out our Youtube channel and listen to our podcast Follow the Data. Not subscribed to our Viral Launch Platform yet? No worries! Check out this link to get started with a free trial!

Introducing Listing Analyzer and Keyword Manager | New Space-Age Technology by Viral Launch

Viral Launch Adds 2 New Space-Age Tools to Software Suite

As an Amazon seller, data is your secret weapon. Arming yourself with the right data and knowing what to do with it can make all the difference between success and failure. But between choosing and tracking keywords, monitoring the health of your listing, running ads and more, you’ve got a lot to keep track of.

That’s why we’ve spent the last nine months growing our team and working in the lab to build innovative space-age tools that’ll revolutionize the way you make sense of all that data. Because from Day 1, our goal has always been to help you make the right decisions for your Amazon business.

So, without further ado, we’re now proud to announce our two newest tools: Listing Analyzer and Keyword Manager. As of November 13, 2018, these tools are now seamlessly integrated within the Viral Launch platform and can be accessed through a Pro Plan.

The launch of Listing Analyzer and Keyword Manager also signifies the start of a new era for Viral Launch as we have plans to release more groundbreaking tools, made just for Amazon sellers like you, in the upcoming months.

Ready to learn more about how you can use Listing Analyzer and Keyword Manager to optimize your listing and monitor your success? Here’s the rundown on Viral Launch’s newest tools.

Listing Analyzer: Discover Innovative and Impactful Improvements

Your listing is comprised of several main components. You’ve got your title, bullet points, product description, backend search terms and photos all working in tandem to turn browsers into buyers. The keywords you use and the amount of reviews you’ve gathered can make all the difference between a successful product and a dud.

But with all of these moving parts, how do you identify what’s working and what’s not? That’s where Listing Analyzer comes in.

By using information directly from your listing, you’re able to analyze in real time how your listing fares in all critical aspects compared to top competitors in your product market. As you can see in the image below, Listing Analyzer provides you with a Competition Analysis, Review Evaluation, Photo Analysis, Listing Text Analysis, and a list of the top keywords. And for those of you who miss school and getting graded for your work, you’ll also receive an overall Analysis Score on a 1-100 scale so you can see how your listing is doing as a whole.

Speaking of keywords, one of Listing Analyzer’s most impressive features is its use of our groundbreaking ARCS™ technology, which stands for ASIN Relevance and Conformity Semantics.

By using ARCS™, Listing Analyzer is able to programmatically — with no human interaction — look at an ASIN and determine what its main keywords are. So that means you can forget about Reverse ASIN Lookups and complicated keyword spreadsheets. Listing Analyzer is the only tool in the galaxy that allows you to input an ASIN and get back all of that specific product’s most important keywords. You’re not only seeing what the product is indexed for, but you’re seeing exactly what your product should be indexing and ranking for, all without lifting a finger. Learn more about our revolutionary ARCS™ technology here.

By using the data from Listing Analyzer, you’ll learn the immediate, actionable steps you can take to make your listing as powerful as possible. And with seamless integration to Keyword Manager and Listing Builder, you can use your product’s main keywords, identified by ARCS™, to both track your keywords and easily integrate them into your listing’s copy.

Listing Analyzer Key Features

Keyword Discovery

Competitive Analysis

  • Average Competitor Statistics
  • Price Comparison
  • Monthly Sales Comparison
  • Review Evaluation

Content Evaluation

  • Listing Optimization Score
  • Photo Set Analysis
  • Search Volume Measurement
  • Character Count Insights

Keyword Manager: Your Most Important Keyword Analytics All in One Place

Depending on what type of product you sell, you’ve likely got hundreds of keywords to keep track of. Are you indexed correctly? Where are you ranking for the top keywords? In what position are your sponsored ads showing up? And if you sell multiple products, the number of keywords you’re tracking becomes exponentially greater.

Keyword Manager, our second new tool, is here to help. This tool will help you understand your most important keyword analytics all in one simple-to-use dashboard. As you can see below, you can check in real time where you have Amazon’s Choice badges, whether you’re indexed or not, your keyword rank position (with trend graphs), where your sponsored ads are ranking, and much more.

You can then easily curate your product’s keyword bank to include keywords you’d like to monitor. Add, remove, edit and track thousands of keywords to ensure you’ve got all your bases covered.

Keyword Manager Key Features

Advanced Keyword Insights

  • Index Checker
  • Organic and Ad Rank Tracker
  • Real Suggested Ad Bids

Intuitive Keyword Management

  • Track Thousands of Keywords
  • Keyword Bank
  • Integration with Other Tools
  • Organized Analytics

BONUS: Listing Builder Gets Some Love

Are two brand new tools not enough for you? Yeah, us neither. In addition to adding Listing Analyzer and Keyword Manger into the Viral Launch platform, we’ve also made some updates to Listing Builder that we’re sure you’re going to love.

If you’re not up to speed on the aptly named Listing Builder, this tool helps you write a listing in a more streamlined and effortless manner. Import your full list of keywords and sort them by volume, priority or opportunity. Keywords are automatically crossed off your list as you use them, allowing you to easily see and keep track of what you’ve used and what you still need to include. Listing Builder tracks your used and total search volume and gives you an Optimization Score based on the quality of your listing’s SEO.

Already have a live listing? You can also enter your product’s ASIN to import your existing listing directly into Listing Builder and immediately see your Optimization Score.

Listing Builder now has a couple of news ways to get started writing a listing. As you can see below, you can enter a keyword, select recent or pinned keyword searches, and search through your bank of products all from a blank Listing Builder template.

NOTE: Choosing the “enter a keyword” option pulls up all related keywords so you can hop right in and start writing. You can still manually filter out any keywords you want by choosing the “trash can” icon within the keyword list.

Listing Builder is also seamlessly integrated within our two newest tools. Let’s say you’ve uploaded your current listing into Listing Analyzer and you realize you need to make some changes. All you have to do is choose “Edit in Listing Builder” and all of your data will be taken to Listing Builder so you can continue to make changes.

And in similar fashion, if you’re tracking your keywords within Keyword Manager, you’re able to immediately export that list into Listing Builder.

Try Out the Tools for Yourself

If you love data as much as we do, then these two new tools (well… two and a half new tools) are perfect for you. Ready to take them for a spin and dominate on Amazon? Head on over to the Viral Launch dashboard to check them out for free.

Listing Analyzer and Keyword Manager are just the tip of the iceberg in terms of what’s coming next from Viral Launch. These are the first of several new game-changing tools set to be released in the near future. All of our new tools will help usher in the next phase of Viral Launch and give you great insights for selling on Amazon in general. You don’t want to miss what we’ve got planned!

To stay up to date with what we’re cooking up, we encourage you to subscribe to our blog, check out our Youtube channel and listen to our podcast Follow the Data. Not subscribed to our Viral Launch Platform yet? No worries! Check out this link to get started with a free trial!

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