The Technology Behind LaunchGPT: How AI Powers Your Product Listings

LaunchGPT is a cutting-edge AI tool designed to revolutionize the way Amazon sellers create their product listings. This advanced tool combines Amazon listing best practices with advanced AI-writing models. This allows sellers to generate SEO-optimized, high-converting listings that comply with Amazon’s rules and requirements. With LaunchGPT sellers can stand out in the competitive e-commerce landscape and drive more sales.

Importance of effective Amazon product listings

The success of an Amazon business largely depends on the quality and effectiveness of its product listings. In today’s highly competitive online marketplace, a well-crafted product listing can be the deciding factor between a sale and a missed opportunity. Amazon listings need to do many things at once: attract SEO traffic, capture buyers’ attention, help shoppers make an informed decision and persuade them by bringing the product to life. Furthermore, your listings must do all this without breaking any Amazon rules or restrictions—some of which are public, some of which are only learned through experience.

As you can see, a lot goes into a properly optimized listing. Having expertly written listings plays a huge role in improving your search rankings, click-through rates and ultimately increasing your sales.

Creating high-quality listings with AI

The use of AI now means your listings can harness the best Amazon copywriting techniques automatically: formatting, word restrictions, keyword placement, shopper persuasion and more.

LaunchGPT is developed on GPT-4, the most powerful AI language model to date. These algorithms are able to craft human-like language, use reason and logic, and create persuasive marketing copy. 

By incorporating unique Amazon marketing logic, LaunchGPT goes beyond the capabilities of the GPT-4 model to create content that both adheres to Amazon’s rules while catching buyers’ attention and driving purchases.

What is GPT-4?

GPT-4 is the latest large language model developed by OpenAI. GPT models use a Transformer algorithm, which can perform all kinds of tasks without the need for specific training. This was first made popular with ChatGPT, when the world first started using the model to write poetry, ask for recipes or draft a business plan.

GPT-4’s Capabilities

GPT-4 has shown remarkable results in generating human-like and relevant content. It has remarkably good grammar and syntax abilities in all major languages.

Because GPT models are trained on huge amounts of text, they have a built-in basic understanding of the world. For Amazon sellers, that means it understands the general world around products. For example, jackets are for winter, garage storage solutions are for tools or camping gear, and so on.

GPT-4’s Limitations

GPT-4 isn’t able to write truly optimized Amazon listings. While the model can give answers to complex questions and can reason, on the inside the algorithm is only predicting what it thinks the likeliest words are.

As we saw above, Amazon listings are extremely specialized. And because GPT-4 is a general model, it can only do a so-so job writing Amazon listings. It doesn’t know Amazon’s rules or formatting much less the nuances of Amazon SEO optimization.

Can I get better results myself with special prompts?

Many influencers online share ‘secret’ Amazon prompts to write Amazon titles, bullets and descriptions. Prompt engineering can create better results than basic requests, but the underlying issue is still the same: a general tool cannot do the best job on a specialized task.

LaunchGPT Amazon Listing Software: Beyond GPT-4 Capabilities

LaunchGPT incorporates special training and code to create better listing copy than is possible with the general GPT-4 model.

We’ve taken all the tips and tricks from decades of copywriting experience, the rules and restrictions on Amazon (both public and unpublished), and the best SEO optimization practices for Amazon. We’ve built all this Amazon expertise into LaunchGPT, so you get the best performing Amazon listing for your product and minimize your chances of any Amazon investigations or issues.

Best Practice Amazon SEO Keywords Optimization

LaunchGPT optimizes your entire listing holistically, ensuring that your title, bullets, description and backend are all properly optimized to get the most power from your keywords. LaunchGPT makes sure your keywords are incorporated in exact phrase form, so you get maximum search traffic.

You can use LaunchGPT to find the best keywords for your product in seconds, or you can bring your own keywords to the listing generator.

Benefits of AI-powered Product Listings with LaunchGPT

Save Time

Utilizing LaunchGPT significantly streamlines the process of creating and optimizing your product listings, saving valuable time and effort. By automating the task of generating well-crafted descriptions, bullet points, and headlines, you can focus on other critical aspects of your business.

Consistent high-quality listings

LaunchGPT’s high writing quality means you can maintain a consistent standard across your product listings without continuous manual input or revision.

Improved user engagement and readability

The creative logic incorporated into LaunchGPT means your text is well-structured, formatted, and relevant to your target audience. This means improved user engagement, leading to increased click-through rates, higher conversion rates, and more sales.

Greater adaptability to evolving market trends and consumer preferences

The Amazon marketplace is more competitive than ever before. LaunchGPT’s AI-driven technology means you can do more than just keep up with your competition. It means you can outperform them by quickly adapting your product listings to reflect current market trends and consumer preferences. 

Compared to manual listing creation and optimization, LaunchGPT provides an edge in staying ahead of the competition. In the fast-paced world of e-commerce, this advantage is critical to a successful and profitable Amazon business.

The Future Of AI For Amazon Brands

The role of AI is only just getting started in online retail.

The Amazon customer experience will likely grow even more personalized and efficient. Sellers will get better predictive analytics for accurate inventory management, and dynamic pricing strategies based on real-time market data. 

Additionally, the adoption of AI-powered tools, such as chatbots and voice assistants, will likely become even more prevalent, further enhancing the overall customer experience and engagement.

New AI tools for Amazon Selling

As algorithms continue to improve, expect to see more tools for image and video creation, SEO optimization and more. 

As AI technology advances, its capabilities will likely expand beyond product listings and content generation to encompass a wider range of e-commerce applications.

It’s impossible to predict exactly what the future holds, but AI is poised to make the lives of Amazon sellers much easier. Imagine AI-powered Customer service chatbots and virtual assistants, so you no longer need to be on call for support.  

Or imagine AI-powered inventory management and forecasting. Or perhaps every Amazon seller’s dream: an AI that can handle Amazon account disputes automatically.

Recap of LaunchGPT Amazon Listing Software

LaunchGPT offers a revolutionary approach to creating Amazon product listings by leveraging the power of AI and specialized Amazon expertise. 

It generates high-ranking, persuasive and Amazon-compliant listings that drive traffic and conversions. The tool saves you time and work, and makes you better able to adapt to market trends, ultimately bolstering the overall performance and success of your Amazon business.

Introducing LaunchGPT: The Ultimate AI-Powered Amazon Listing Optimization Tool

Viral Launch is proud to announce its newest innovation for Amazon sellers — LaunchGPT, an AI-fueled tool for total Amazon listing optimization

Leverage the power of artificial intelligence to fuel your Amazon Listing optimization efforts to new heights with LaunchGPT, the one-stop shop for mastering your Amazon product listing.

As the capabilities of AI tools increase, it only makes sense to incorporate these game-changing technologies into your Amazon business. At Viral Launch, we are dedicated to staying on top of the latest advances and finding every edge possible to help Amazon sellers achieve their entrepreneurial dreams.

We also know your Amazon listing matters, playing a foundational role in how customers find your product within the saturated Amazon marketplace and how important it is when it comes to converting clicks into customers.

With these details in mind, we created LaunchGPT, a state-of-the-art Amazon listing generator that optimizes every single element in your product listing.

How LaunchGPT Works

LaunchGPT introduces generative pre-trained transformers made famous by ChatGPT into the Viral Launch software suite. In the past, the Viral Launch Keyword Research tool and Listing Builder tools worked in tandem as Amazon listing software, performing your SEO dirty work and organizing them for you to create copy for your product listing.

LaunchGPT takes care of the final step, taking your product’s Amazon SEO keywords and integrating them into your listing with copy designed to convert customers by highlighting your product’s attributes. Save hours of time and money that would otherwise be used to pay a copywriter or for the tools needed to maximize SEO on Amazon by letting LaunchGPT hunt down Amazon keyword data and create your listing within minutes.

By combining advanced AI SEO tools with the convenient and comprehensive Viral Launch software database, creating compelling product copy you can feel confident including in your listing has never been more convenient.

Amazon Listing Optimization Made Easy

LaunchGPT grants you the luxury of an expert Amazon SEO specialist and Amazon copywriter at your fingertips at all times, with unbelievable ease.

Simply enter basic product details such as a product name, brand name, and a brief description with any unique selling points or a quick explanation of its benefits. Choose your language, tone of voice, and formatting options to align with the character counts available for your listing.

Once you’ve completed these steps, you can provide an outline for the bullet points to highlight specific aspects of your product for a bit more hands-on approach. After that, LaunchGPT hunts for all keywords related to your product, showcasing the search volume for each one and prioritizing appropriately to ensure maximum visibility.

Select Go, and voilà! Like magic, our listing generator utilizes AI writing tools to craft your listing with your comprehensive keyword list. Therefore, your generated listing ensures indexation and enhances your organic ranks as customers purchase your product.

With just a few quick steps, LaunchGPT makes it easy for anyone to create keyword-optimized listings that maximize sales potential.

Tailored to the needs of Amazon Sellers

Obsessively engineered for the Amazon marketplace, LaunchGPT boasts features designed to Amazon’s unique platform.

Unlike ChatGPT or other automated writing tools, our advanced AI software is designed specifically for Amazon. As a result, it primes your product for longstanding success by tailoring copy unique to the Amazon marketplace.

From the keyword list derived from our proprietary Amazon search volume data to the automated title, bullet points, and product description, LaunchGPT takes care of the Amazon-specific needs of Amazon sellers.For example, it automatically avoids banned words and phrases, keeping you in good standing with Seller Central by avoiding costly shadowbans and restricted visibility.

Unlike ChatGPT or other automated writing tools, our advanced AI software is designed specifically for Amazon. As a result, it primes your product for longstanding success by tailoring copy unique to the Amazon marketplace.

Additionally, LaunchGPT allows you to select from different languages such as English, Spanish, French, German and more. Consequently, you can take your Amazon business international and obliterate issues presented by language barriers.

At every stage of generating a product listing, LaunchGPT combines expert-level sales copywriting skills with masterful Amazon insights for a groundbreaking innovation to fortify the foundation of your marketplace success.

Conclusion

Make the absolute most of your product listing with Viral Launch’s AI Listing Generator, LaunchGPT. Create, optimize, and dominate your competition through state-of-the-art AI marketing tools. Through the power of automation, our revolutionary tool drives traffic to your listing and helps turn that visibility into cash. Eliminate the guesswork regarding Amazon listing optimization, increase profits, and trim your business’s bottom line simultaneously with LaunchGPT.

Transform your online business by bringing it into the new era with LaunchGPT’s powerful, cutting-edge Amazon listing optimization capabilities today!

Get started with LaunchGPT today to bring your business into the new era and see how this powerful, state-of-the-art technology transforms your online business.

The Future of Amazon Selling: AI & eCommerce

AI Tools (Artificial intelligence) are rapidly changing the way Entrepreneurs are running their businesses in order to stay competitive, and this is certainly true for eCommerce and Amazon sellers.

If you’re an Amazon seller and your top competitors are leveraging AI tools to optimize their product listings, improve their Amazon SEO keywords or create the highest converting PPC ads, you’re going to be eating their dust as you get left behind!

In this post, I’m going to share with you why leveraging AI in your Amazon business is imperative to your future success, how AI tools can increase your profits whilst reducing your workload, and which tasks you should use AI tools for.

What Are AI Tools?

AI tools, (Artificial Intelligence tools), are digital tools designed to automate and optimize various business processes.

These tools use machine learning algorithms to analyze, interpret, and make decisions base on data input.

Entrepreneurs and business owners are using them to enhance the quality and speed of decision-making, improve the quality and efficiency of business operations, and keep up with the latest trends to stay ahead of the competition.

AI tools are a game changer for online businesses that want more output in less time!

How Amazon Sellers Can Use AI Tools

It’s no secret that selling on Amazon can be a highly competitive market. With thousands of sellers gunning for the top spot, it takes more than just great products to stand out from the crowd.

In order to succeed on Amazon, sellers need to have mastered the following aspects of their business:

  • Source a high demand – low competition product
  • Create a successful launch campaign (run PPC ads on the Amazon platform)
  • Create a highly optimized Amazon product listing
  • Receive positive reviews from customers

Sourcing Products

Sourcing products is still best done by a human because communicating with suppliers and building real relationships are important to running a successful eCommerce store. 

Having the ability to negotiate, and get a “feel” for your product (literally, touching and testing a product sample) can’t be done using AI.

However, finding products to sell through product research strategies is something that can be done using AI…

AI Product Research

Amazon sellers are able to use AI tools to discover lucrative products to sell on the platform. 

AI Product Research tools can provide sellers with comprehensive data on product performance, including historical sales data, estimated revenue, and profitability metrics. This information allows sellers to make informed decisions, minimizing the risks associated with product selection.

With the help of AI, sellers can streamline their product research process and maximize their chances of finding successful and in-demand products to sell on Amazon.

AI Tools For Amazon PPC Campaigns

The biggest issue sellers face when running PPC ads on the Amazon platform is knowing which keywords to target.

By leveraging the power of AI SEO tools, sellers can gain valuable insights into customer behavior, keyword research, and even competitor analysis. 

This information can be used to create more targeted, and higher-converting ad campaigns meaning higher profits for sellers.

AI Tools To Create An Amazon Product Listing

Crafting a highly optimized product listing on Amazon will ensure the A10 Algorithm boosts your product listing up the rankings on page 1.

However, creating the content on your product listing can be tough! Especially if you hate writing content or looking for the best keywords to add to your listings. Luckily, there is an Amazon listing description generator tool available from Viral Launch.

Viral Launch has created an AI Tool that will help sellers to craft the perfect Amazon Product Listing. 

This AI Amazon listing software uses keyword volume and focuses on the most relevant keywords to add to the product listing to improve a listing’s organic ranking. The tool even knows to stay away from keywords that Amazon flags.

AI Customer Service Tools

Amazon sellers can effectively utilize AI Customer Service Tools to enhance their customer support.

With AI Customer Service Tools, sellers can utilize chatbots or virtual assistants to provide immediate responses to customer inquiries, resolve common issues, and offer personalized assistance.


These tools can handle a wide range of customer queries, freeing up seller resources and improving response times. 

AI Customer Service Tools can analyze customer interactions, sentiment, and feedback, allowing sellers to gain valuable insights into customer preferences and pain points. By leveraging these tools, Amazon sellers can enhance customer satisfaction, increase efficiency, and build positive relationships with their customers.

Pros and Cons of AI Tools for Amazon Listings

Like any form of technology, AI tools come with their own set of pros and cons. Here are some of the main advantages and disadvantages of using AI tools for Amazon sellers:

Pros:

  1. Automation: AI tools automate various time-consuming tasks, such as inventory management, repricing, and order processing. This saves sellers significant time and allows them to focus on more strategic aspects of their business.
  2. Data-driven insights: AI tools can analyze vast amounts of data and provide valuable insights regarding customer behavior, market trends, and competitor strategies. Sellers can leverage this information to make informed decisions and optimize their product offerings.
  3. Enhanced customer experience: AI-powered chatbots and customer service tools can handle customer inquiries and provide support 24/7. This improves response times, increases customer satisfaction, and ultimately leads to higher sales and better reviews.
  4. Pricing optimization: AI algorithms can analyze market conditions, competitor prices, and demand patterns to suggest optimal pricing strategies. This helps sellers maximize profitability while remaining competitive in the market.
  5. Improved product recommendations: AI tools can analyze customer preferences and purchase history to generate personalized product recommendations. This enhances the shopping experience, increases cross-selling opportunities, and boosts customer loyalty.

Cons:

  1. Initial setup and learning curve: Implementing AI tools requires time and resources to set up, integrate with existing systems, and train employees. There may be a learning curve associated with using the tools effectively, requiring additional training and adjustment periods.
  2. Cost: AI tools often come with a price tag, and the more advanced the tool, the higher the cost. For small-scale sellers with limited budgets, the expense of implementing AI tools may outweigh the potential benefits.
  3. Dependency on technology: Relying heavily on AI tools means that sellers become more dependent on the technology. Any technical issues, system failures, or inaccuracies in AI algorithms can disrupt operations and affect business performance.
  4. Lack of human touch: While AI tools provide efficiency and automation, they may lack the human touch in certain areas, such as customer support. Some customers may prefer interacting with a real person, especially for complex inquiries or complaints.
  5. Potential algorithm bias: AI algorithms are only as good as the data they are trained on. If the training data contains biases, such as gender or racial biases, the AI tools may inadvertently perpetuate those biases in decision-making processes.

Conclusion

AI tools are almost certainly the future when it comes to streamlining business operations and tasks.

However, it is essential for Amazon sellers to carefully evaluate the pros and cons, consider their specific business needs and resources, and choose AI tools that align with their goals and strategies. 

Regular monitoring, fine-tuning, and combining AI tools with human expertise can help reduce potential drawbacks and maximize the benefits.

7 Types of Keywords to Increase Amazon Sales Conversion

Amazon keywords are relevant to the Amazon search terms that the user types in Amazon’s search bar to look for a particular product or category. 

A keyword connects a customer to a related product they’re looking for. Thus, keywords and Amazon product listing optimization is vital. 

If you want to boost your e-commerce conversions, the right types of keywords and keyword research strategy can do wonders in increasing your sales and conversion. This can bring in loyal customers to your product listing. 

Now, let’s look at the seven types of keywords for keyword research to help you create the amazon keyword research strategy and boost your sales on the platform: 

1. Niche Keywords

Niche keywords are one of the types of keywords that focus on a specific area of industry. Most of them are long-tailed keywords that have three or more words. An example would be “sustainable jacket.” It covers a clear and specific topic appealing to a specialized part of a given market. In this case, it’s sustainable clothing. 

Niche keywords usually have a lower search volume since they’re more specific, bringing in more site traffic. 

2. Brand Comparison Keywords

This type of keyword is used when users are serious about making a conversion but still weighing down options. Users that type commercial keywords on search are likely a step ahead of but not quite in the conversion phase, although close. 

For example, keywords like “Clearasil vs. Neutrogena facial cleanser” indicate the users are serious about buying but still exploring options for the best choice. To know more, check out this ultimate guide to optimizing listings using Amazon Keywords. 

3. Product-Specific Keywords

These keywords relate to the specific offerings of your brand. These are usually phrases or terms referring to the products and services of your company. That’s why you need to optimize your listings for particular keywords

You need to identify keywords for your services and products to allow your existing and prospective clients to find your products through search. For instance, you’ll likely get results from a reputable brand if you search for a “copier.” Whatever phrase that’s typed, you’ll come up with results that are offering these products and services in a particular industry. 

4. Long-tail Keywords

Sometimes, users use specific phrases when searching for a specific product or service. 

These keywords are made up of several words and are longer than the average keyword. These are known as long-tail keywords. A great example of a long tail keyword would be, “best running shoes for injured knees.” 

The graph below shows the benefit to using long-tail keywords. As the long-tail keyword gets longer two positive trends occur: lower competition and higher conversion rate.

5. Problem-solving Keywords

People who use these keywords want answers, not to be sold to. To target this particular audience, you must include who/what/when/where/why/how, and general phases. 

Let’s say you’re selling sporting goods. Examples of keywords might include “what are the current trends in the sporting goods industry?” 

6. Transactional keywords

These are often referred to as “do” keywords or the keywords buyers use when they have already decided they want to buy a specific product or service. Usually, buyers are at the conversation stage of the purchasing process. 

For instance, they might type, “buy hiking shoes online,” once they’re ready to buy. 

7. Seasonal Keywords

Seasonal keywords are keywords relating to seasons of the year. These keywords will usually have high traffic during certain times of the year, like people looking for “presents,” or “Christmas presents,” during Christmas. 

If you have information that shows your customers look up these products during a specific time of the year, then you need to put that information into good use. 

Over to You

So there you have it. By identifying the different types of keywords, we hope you can create a high-powered listing to win sales and profits in a highly competitive Amazon market. Good luck!

Amazon Analytics: Which Metrics Amazon Sellers Should Pay Attention To

According to one McKinsey study, data-driven brands can outperform competitors by up to 20%. While the study was done on public companies, the same concepts still apply to Amazon sellers in terms of important Amazon Analytics. 

Using Amazon analytics is a key unlock to ensuring your business performs and grows as much as possible. But with the influx of information available, it can be challenging to focus on the metrics that truly matter. 

In this guide to Amazon analytics, we’ll go through the details of the most critical insights for your business:

  1. Conversion Rate
  2. Click-through Rate
  3. Retention Rate (Repeat Sales)
  4. Market Basket Analysis
  5. Search Queries
  6. Average Prices

What is Amazon Analytics?

Before we dive deeper into specific metrics, let’s do a quick overview of Amazon Analytics, what these metrics are, and who has access to them. 

Amazon Analytics is available for sellers in the Amazon Brand Registry and not for third-party sellers—so the reports aren’t accessible to just anybody. If you aren’t part of the registry yet, know that it can take some time for you to get registered, but you will gain access to the following benefits (among others):

You can use Amazon Seller Data analytics to improve business performance by using customer and product-related data to enhance your strategies. It will allow you to position your products better and add an edge to your store compared to generic sellers who might not have the information you gain from Amazon Analytics. 

Conversion Rate

Let’s say, for example, that you’re an Amazon seller, and one of your most popular products typically gets 1000 views per day and about 50 or 60 sales in the same time frame. This puts your conversion rate at around 5-6%, which actually isn’t that bad!

Conversion rate is essentially your percentage of conversion or how many converts you have compared to your number of visitors. This metric is arguably one of the most important because it tells you how well you’re actually selling your products beyond exposure alone. 

A good conversion rate is vital because you need viewers to actually buy your products in order for you to make a profit. Moreover, the benefits of a good conversion rate have plenty of downstream impacts on your business because you are likely to get the following:

  • More exposure
  • More reviews
  • More repeat customers

Note, however, that conversion rate isn’t everything. You could have insanely high conversion rates yet still fail your bottom line because you were not able to manage your expenses versus your sales. 

The key here is balance. 

Make sure you already have a sustainable model first where you can successfully source and sell on a profit. If you keep your expenses too high, then you’d also have to increase your sales to match in order to break even—good conversion rate or otherwise. 

And if your conversion rate is less than desirable, it’s time to assess and ask yourself the following questions:

  1. Are you selling an inferior product?
  2. Are you reaching the wrong target market?
  3. Are the reviews deterring potential customers from making a purchase?
  4. Are you not providing sufficient product information?
  5. Are you often not in stock?

The goal of these questions is to assess where you’re going wrong. Because at the point of viewing, the issue is no longer exposure—the customer is already seeing your product. The problem now becomes solely about how you sell and, potentially, the quality of your work. 

Getting to the root of the issue is essential if you want to grow and progress your business. Without diagnosing the reasons for your low conversion, you’ll be stuck repeating the same patterns over and over, which is the last thing you want as a business. 

Click-Through Rate (CTR)

Your click-through rate is the number of clicks versus the number of impressions. This number indicates how many people actually click on your campaigns—ideally, around 2-3% of impressions. 

This Amazon metric is another vital piece of the puzzle because it allows you to assess the efficacy of your campaigns. You will probably benefit most from this when used alongside A/B testing. For example:

  • Millennials vs. Gen Z as a target market
  • Advertising in California vs. Florida
  • A funny catchphrase vs. a more serious heading
  • A video vs. a GIF

When you compare two differently produced ads to one another, it will be easier to determine which methods will earn you a higher CTR. 

But remember, with A/B testing, you need to be careful not to change, ideally, more than one thing at once. If you release wildly different ads, the sources of the disparity in CTRs may become imperceptible. 

Retention Rate (Repeat Customers)

With Amazon Analytics tools, you will also be able to assess how many of your customers eventually go on to become repeat customers. 

While it might not seem that relevant initially, your retention rate lends helpful information as to what makes your brand stick. It could boil down to any of the following:

  • Good quality
  • Reasonable price
  • Accommodating customer service
  • Excellent product-market fit
  • Brand authenticity

Paying attention to your retention rate is crucial because you’ll easily be able to address any issues that come up when your retention rate drops. Did you recently change suppliers? Have you let customer service slip a little bit? Has your product not been reaching the right market? 

The questions are endless—and the answers are incredibly valuable. 

Nevertheless, there is still no one-size-fits-all solution when it comes to your retention rate. And the data might not come as fast as you need to be a dynamic and responsive seller. 

For example, a seller specializing in consumer goods may have a much higher short-term retention rate than sellers who sell gadgets simply because of how different sales typically look in these different segments. If you’re selling cheaper, high-volume items like snacks, you’re more likely to have a higher retention rate. 

Search Query Dashboard

Courtesy of Ecomcrew.com

The search query dashboard is a relatively new Brand Analytics feature that lets you take an in-depth look at your query numbers. 

In this dashboard, you gain access to a lot of valuable data, such as:

  • Search Volume
  • Rank
  • Conversions
  • Clicks
  • Impressions
  • Cart Adds
  • Total Searches

All in the context of search queries. And with this new information, sellers can now see compiled data on paid and organic search data for each search term—allowing for better, more improved marketing strategies. 

This all boils down to where your customers hear about your products—ads or organic traffic. When you can pinpoint where your customers are coming from, then you will be able to tailor your marketing strategies to serve specific areas better. 

For instance, if most of your customers come from ads, it might benefit you more to improve your SEO strategies rather than increase ad spending. 

Information from the dashboard can also help spot trends early and identify sales opportunities within a given time frame. Because the dashboard shows which search queries are ranking, it will be easier to assess the audience’s needs. 

Market Basket Analysis

Courtesy of Analyticsvidhya.com

Your market basket analysis is one of the most exciting things to gain from Amazon product analytics. 

The market basket is the term used to refer to a set or bundle of products that are often bought together at the same time, such as:

  1. Toothbrush and toothpaste
  2. Coffee beans and syrups
  3. Metal straws and insulated cups

And the list goes on. The bundle could even be comprised of products that do not conventionally go together, which is why market basket analysis is so valuable. 

If your customers are purchasing unexpected products together, you never would have been able to predict that—missing out on the potential sales made from selling in bundles. 

In other words, a market basket analysis allows you to understand your customers needs better. Why are they buying this product and that product together? What needs do these products fill?

The answers to those questions may be inferred from the results of your market basket analysis. 

And although at first, it may seem like the benefits stop at creating bundles of products, this simply isn’t the case. As a seller and business owner, you will benefit immensely from understanding your customer, which you can do by analyzing their needs. 

Average Selling Price and Average Order Value

With Amazon Analytics, you can also determine your Average Selling Price (ASP) and Average Order Value (AOV). While different, these two are helpful metrics to boost your bottom line. 

Let’s start with your Average Selling Price. Your ASP is the average amount you make per item that you sell. Keep in mind that average data can be significantly skewed by outliers, so if you have 20 items below $20 but have one thing at $500, know that that will substantially impact your ASP. 

Your ASP is a valuable piece of information because it tells you how many times people need to purchase from your store for you to reach a sales threshold. A higher ASP might benefit your business because then fewer people would have to buy your product for you to turn a profit. 

Nevertheless, a higher ASP may not always be a good thing, especially if you’re dealing in an industry with low-priced goods. 

Similarly, your Average Order Value is the average amount each buyer spends per order. This is a pretty similar metric to ASP, only that you’re using the number of buyers as opposed to products as your baseline. 

Using ASP and AOV, you can better determine how many products you need to sell and how many buyers you need to convert to achieve your goals. These numbers are most useful for financial analysis like:

  • Break-even analysis
  • Gross Profit
  • Gross Margin
  • Target Revenue
  • Budgeting

As an Amazon Seller, it can be easy to get caught up in marketing data, but using information from Analytics to assist your financial process is equally important. With the correct data, you can successfully create projections and support the long-term goals of your business. 

Why Should You Pay Attention To These Metrics?

At the end of the day, not all data points are made equal. Some pieces of information are more valuable than others, especially considering the context of your industry and the types of products you sell. 

For example, retention rate might be more useful in the short-term for a seller of fast-moving goods while less critical (but not entirely irrelevant) for a seller of appliances. 

Regardless, all those metrics mentioned above are vital to the success of your Amazon store because they focus on the most important thing: data. 

If there’s one thing you’re sure about when running a business, it’s that the data will not lie to you. It doesn’t matter how much or how little effort went into a marketing campaign. If the customers don’t like it, the data will show the truth. 

Numbers like your retention rate and CTR are good points of analysis for your business because they allow you to view your brand factually. As an owner, you may experience plenty of bias concerning your products, and data is a fantastic way to bypass this scenario. 

Tips for Analyzing Amazon Analytics

Numbers, even valuable ones, are just a bunch of gibberish if you don’t know what they mean. And the same is true for Amazon product analytics. 

Here, the true value lies in storytelling: how well can you capture the customer’s desires behind just a handful of numbers? How do you know what happened behind the scenes when all you have for proof are these random digits? 

Understandably, knowing the story behind your data is challenging; at the very least—here’s how you can make it easier. 

A/B Testing

We mentioned this in passing earlier, but A/B testing is key if you want to obtain valuable data. If you don’t A/B test where applicable, you’ll be stuck guessing what factors impact your insights. 

A/B testing is a pretty simple concept. You test drive two or more variations of the same campaign in an effort to ascertain which one of them is the best. Reviewing results after testing the variations will allow you to uncover the information you would have otherwise not gotten without testing variations. 

Metrics are Interconnected

Most of the metrics we mentioned above are connected to each other in some way. Analyzing each metric in the context of another metric provides a clearer picture of what’s happening with your Amazon products. 

For instance, let’s say that you, an Amazon seller, are worried about your decreasing average sales price and increasing AOV after a major shop revamp where you added more low-value items. If you are going to look at your ASP alone, alarm bells will probably start ringing in your head. And if you’re looking at AOV alone, you’d probably be relieved. 

But when you look at both of them together and assess the facts of the situation, it’s pretty clear what happened. You added more low-cost items to your portfolio, which decreased your ASP but increased your AOV because customers were more likely to buy low-cost items even though their total would increase. 

Pay Attention to Time

Time is an invaluable factor in the success of your analysis because not all periods are the same. There might be times during the year when your shop naturally has more sales (e.g., holidays), while you may not have as many at other times. 

If you consider time in your assessments, you are more likely to catch variations due to seasonality and the cyclic nature of product interest. 

Plus, you’ll then be able to tell which periods are better to run campaigns in and which months of the year you need the most stock. 

Conclusion: Amazon Analytics

Amazon now provides sellers with so much information through Amazon Analytics, and capitalizing on the most important ones can do plenty of good for your business. 

While maneuvering the many different metrics may be initially challenging, it gets easier with practice and constant technique readjustment. 

For even more Amazon data and seller solutions, Viral Launch is here! The Viral Launch software suite for Amazon sellers offers insights into product ideas, keywords, competitors, and even Amazon PPC automation. Soar past your competition with accurate, real-time and historical data. 

How to Make Your Amazon Listing More Visible

Congratulations! You’ve developed a product and finally got it set up with an Amazon listing! All that hard work is now ready to pay off… but HOLD ON! Why isn’t your product showing up as one of the top items when you search for it on Amazon? If nobody sees your product, how are you going to make a profit? You’ve got to get seen! Fortunately, there are several simple strategies to put in place to greatly increase the visibility of your Amazon listing! Let’s get started:

Create Those Keywords!

You may have heard of keywords before, but if not, please listen up! Because they are a fairly simple way of amping up your listing’s notoriety as long as you know which ones to use. Let’s begin with the actual definition:

Keywords are the words and phrases people look for when searching for something online.

It is very important to compile a list of keywords relating to your Amazon listing. From there, you can enter these words into the backend of your listing’s search engine optimization (SEO) bar. BUT FIRST, how the heck do you discover which keywords are YOUR keywords? Here are some helpful tips:

  • In the Amazon search bar, type in a range of words to see what the drop-down suggestions are. Compile a list of whatever words are relevant to listings like yours. 
  • Check out any competitor results to see what is already out there and then compare what you learn.  
  • Utilize long-tail and short-tail keywords while making your list. Long-tail keywords are rather specific and usually have a low search volume. They may have a higher conversion rate because the customer typically knows exactly what they are looking for. Short-tail keywords represent broader searches that typically have high search volume and may have lower conversion because the customer is browsing for different options.

Do you need help finding the right keywords? Check out our Keyword Research tool to help get your listing higher on Amazon. 

A Great Title!

GRAB YOUR POTENTIAL CUSTOMER’S ATTENTION with a catchy title. The product title (product name) is one of the primary fields used by Amazon and search engines to measure the relevance of a detail page as part of a customer search. To increase the chances of someone clicking on your title, try incorporating the following:  

  • Your title should consist of only the minimal amount of information needed to identify the product.
  • Keep the length of your title somewhere between 60 and 80 characters for optimal efficiency. Longer titles usually are tougher to read than shorter ones. It’s also a good idea to check the titles of similar products that land at the top of an Amazon search page. 
  • Make sure the title matches what is on your product’s physical packaging.
  • NEVER use all caps in your title. Rather, just capitalize the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
  • If your title contains numbers, list them as numerals (1,2,3) instead of spelling them out (one, two, three).
  • Lastly, your title can include proper punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.). You can also use abbreviated measurements like “cm”, “oz”, “in”, and “kg”.

Nail That Description!

Be sure and deliver a detailed explanation of your product’s usage, features, and benefits in the bullets and description sections. Also, add any specific product information that may not be explained anywhere else in the listing. Here are some helpful particulars on precisely what to put in your product description:

  • Include any brand names.
  • Add in all sizes when applicable.
  • Add what type of material the product is made of, like polyester for a shirt.
  • Include important details like colors, packaging, and quantity.

For an even more comprehensive list of product description details, check out Amazon Seller Central for every guideline.

High-Quality Images!

If you want to increase your product’s visibility, then you’d best make sure its images are of the highest quality. Make certain your product looks great and has all of its features showcased front and center. This is going to help make your product stand out from a crowd of competitors, which will help boost your overall Amazon visibility. 

To get high-quality images of your product you can either hire a professional photographer or utilize a wide range of online tools to create images yourself. 

The Price is Right!

The price of your product can greatly influence its sales growth and conversion rates, which leads to better visibility. By researching your competitors, you can understand how to give your product a competitive price and make compelling price point adjustments along the way. 

You can adjust your product’s pricing automatically through Amazon’s Automated Pricing page, without having to revisit the SKU every time you want to make a change. There are also other ways you can optimize your price point such as:

  • Take shipping costs into consideration. Offering free shipping is a great way to increase your sales. Be sure to clearly spell out your shipping policy and utilize Amazon’s Info & Policies page to adjust shipping settings. 
  • Create a Competitive Buy rule or a Competitive Lower Price rule through Amazon’s Compare Prices page. This will allow you to automatically match your product’s competitive price which will increase your chance of being featured in the Buy Box.
  • Run A/B testing with different price points to see if it makes a difference in your sales.
  • Keep track of your product’s Brand Dashboard ranking and manage your product reviews. Positive reviews lead to a better search ranking, so be sure to follow the best practices for maintaining positive feedback/ratings.

In Closing

Congratulations again! In addition to having a soon to be bestselling Amazon product listing, you now have some helpful tips for getting it seen by the widest customer audience possible. Take some time to research the above suggestions and see what works best for your particular product. Remember, you have already laid out the groundwork by getting your listing up and running. Now is the time to finesse its finer points to give online customers a proper representation of how wonderful your product truly is! 

Trending Amazon Keywords: Squid Game Case Study

How you can make the most of the newest Amazon keyword: Squid Game.

As most of the world knows, Squid Game was released by Netflix on September 17th, 2021. Not even a month into its release, it is the number one watched show on Netflix. Plus, it is the streaming platform’s most watched tv show in its history. What once was a keyword no one has heard of before just 3 weeks ago is now one of the largest Amazon keywords.

As you can see in the image below, “Squid Game’s” keyword phrases dominate halloween costumes and costumes in general. It is on trend to be the halloween outfit of the year. Similar to the Harley Quinn costume in 2016 with Suicide Squad. It is fascinating to see how quickly keyword trends and phrases pop up. This verifies again that it is vital for Amazon sellers to stay up to speed on social trends. If you are able to get involved with selling early, you can make thousands of dollars quickly and efficiently with not much competition.

Squid Game reaches beyond Netflix

Alongside costumes becoming a trending search on Amazon, Vans saw a 7,800% increase in sales of white slip on vans. They’re the TV show’s premier shoe with an increase in sales across the globe. Netflix, Vans, and those selling track suits are on par to make big bucks in 2021.

The trend continues.

According to our Keyword Manager and Research tools, Squid Game Costume has over 500,000 searches starting in October. In September, it only had around 50,000 searches. Those who were in the selling game that early were the first to make big bucks on those searches. It is still not too late. Our data shows that the search volume will most likely continue to trend upwards till about October 31st. After halloween, search volume will more than likely drop off.

What is next after Squid Game?

As the movies Marvel’s Eternals, new episodes of Netflix’s Bridgerton, and Spiderman: No Way Home are coming out later this year, it is important to keep in mind that these will open up avenues for more selling opportunities. Try to get involved in these early before they skyrocket in keyword trends like Squid Game.

With data research going back over 4 years, Viral Launch provides their users with the largest library of Amazon keywords. The Keyword Manager tool is the most popular among users. Especially for its ability to quickly compare and contrast specific Amazon keywords and how it compares to similar ones. Users can optimize the best SEO for their products to hit the number one spot on Amazon.

Ways to Start, Grow, or Scale Your Amazon Business with $1400

As the largest and latest round of stimulus checks make their way into bank accounts across the USA, we take a look into how you can use it as an investment into your business.

According to the IRS, about 90 million Americans were sent their $1,400 stimulus checks on Wednesday alone, with more to be sent in the coming weeks.

The newfound financial flexibility creates opportunities previously not afforded for those fortunate enough to receive the $1,400 as “extra” money. One popular way to view the stimulus check is as an avenue into investing, but investing isn’t limited to stocks.

Instead of investing in another company, why not invest in your own?

Whether you’re a longtime seller, beginner, or considering leaping into FBA, there are plenty of ways to rejuvenate or jumpstart your Amazon business with $1,400. By investing in your e-commerce business, you could easily turn your stimulus check into a long-term money-making machine.

[YOU MAY ALSO BE INTERESTED IN: 10 Ways You Can Make Money with Amazon]

We should mention this isn’t necessarily a guide. Every seller’s journey is different. The options we’ll highlight below are merely a few options you may want to consider. With prudent planning, these options present a promising opportunity for you to get a great return on investment from your stimulus check.

Without further ado, let’s dive into it!

Elevate Your Product Research Game

When it comes to selling on Amazon (and in most aspects of life), having the luxury of reliable data to base your decisions on is a tremendous luxury. For Amazon sellers, this is made possible through product research.

Whether you’ve yet to begin your FBA journey or have a catalog full of successful products, product research is crucial for sustained profitability. When you have access to comprehensive market data, it’s almost like having the answers to a test.

While reliable Amazon sales data is crucial at all stages, it’s especially vital for beginners. The research that goes into deciding upon your first product serves as a foundational aspect of your Amazon career. Choosing to source and sell a product without conducting intensive research with data you can trust is a surefire way to make your first product your last product.

So if you’re beginning to look into FBA, test out a few software providers. Most software providers will offer a free trial, giving you time to see if they’re right for you.

How to Find Successful Amazon Products with Viral Launch

Feel free to test trials from different software providers simultaneously to compare and contrast the data. If you notice any inconsistencies, don’t be shy. Ask their customer service team how they arrive at their numbers. With such an important decision that can pay off handsomely, don’t leave any stones unturned.

Aspiring Amazon entrepreneurs aren’t the only ones who can take their product research game up a notch. Often, Amazon sellers don’t utilize all tools within their toolset.

Whether there are underutilized tools in your current software plan or an opportunity to upgrade your plan for additional access, there’s no better time than now to explore unfamiliar tools. Amazon is constantly evolving, so sellers must evolve with it.

Boost Your Business with Captivating Creatives

It’s springtime! You know what that means. Spring cleaning!

For Amazon sellers, the seasonal cleaning isn’t limited to dusting ceiling fans, clearing out the refrigerator, and giving your home a good deep cleaning. It may be worth considering if your listing creatives are due for an upgrade.

Do your listing’s copy and product photography abide by Amazon requirements and follow the style guidelines? Is your competition doing something with their photos that seems to be working? Are you maximizing your visibility by having a keyword-optimized product listing, or are you missing out on indexation for keywords customers are using to products like yours?

These are just a few of the questions you should ask yourself when considering updating your creatives.

Even if your product photography is in tip-top shape, additional photos can still provide plenty of benefits for your business. For example, possessing extra product images opens the door for creative advertising.

One way you can spruce up your advertising with enhanced photos is Amazon Posts, a relatively new option to increase brand visibility. Amazon Posts is a social media-like platform within Amazon that allows brand registered sellers to flex their advertising muscle. Appearing on product detail pages selected by Amazon, brands get the ever-important chance to poach customers from competing listings.

How Amazon Posts appears to shoppers.

The best thing about Amazon Posts? It’s totally free. Well, submitting your Posts is free, anyway. You’ll still want professional photos capable of enticing customers to earn a click. Since Amazon Posts is somewhat new, it’s flying under the radar of many sellers, but can be an incredibly efficient weapon for stealing customers from the competition.

Additionally, having extra photos come in handy if you sell outside of Amazon or may consider selling elsewhere at a later time.

Lastly, having extra photos at your disposal provides an even better opportunity to experiment for peak optimization. Once you’ve got premium product photography, don’t forget to split test! With a plethora of split testing sites to choose from, it’s an easy step to maximize your conversions and profitability!

Flex Your Marketing Muscle with PPC

Another great way to invest your stimulus money into your business is by using it to take the next step with Amazon PPC (pay-per-click) advertising.

Although Amazon debuted PPC advertising in 2012, it has grown considerably over the last 2-3 years and shows no sign of slowing down. With Amazon expected to net nearly $13 billion in advertising in the United States marketplace alone, the company has every reason to continue pushing and developing PPC.

Whether this means finally taking that PPC course, creating your first campaign, or trying out an unexplored ad type, doing it with a bonus $1,400 makes it a prime opportunity to experiment with PPC.

For sellers currently selling, it especially makes sense to test out new campaigns now as plenty of customers are flush with their stimulus money and tax season right around the corner.

Want to know more about Amazon PPC? Enroll in our FREE PPC Playbook Course.

After all, you’re not the only one receiving the stimulus. More customers shopping with more money is a recipe for more customer searches. As your product appears more frequently through search and on competitor listings, the sample size for your campaigns grows larger and, thus, more reliable.

Fortunately, the options are flexible for you regarding your PPC campaigns. Set your budgets as low or as high as you feel comfortable with, and barring disaster, let them run until the reporting data begins to stabilize. Once they’ve matured, you’ll have real data on your performance that you can use to optimize to your advantage.

Scale Your Store by Expanding Your Brand

Suppose you feel like you’ve squeezed nearly all the juice you can out of a product. First off, congratulations! It’s every Amazon sellers’ goal to reach and maintain peak performance, but what do you do once you’ve achieved it? For many, it can be a never-ending pursuit of perfection.

However, it may be more beneficial to scale your brand by finding your next home run. Think of your stimulus check as $1,400 off the development of your next product, and this becomes especially beneficial.

Of course, this entirely depends on your goals, resources, and risk appetite. Ideally, the learning curve for launching a new product shortens with each new product. If you’ve built a strong brand on Amazon, the likelihood of your next product being a success increases exponentially.

Instead of squeezing every penny possible out of your current storefront, dig into your sales reporting numbers and do your best to determine the best course of action for your business.

In Conclusion

Don’t miss out on the opportunity to supercharge your Amazon business! Whether jumpstarting your entrepreneurial career or looking to take your existing e-commerce operation up a notch, investing in your business with your stimulus money could provide an excellent, long-lasting return on investment.

No matter what you decide to do with your stimulus money, enjoy it! Without a doubt, extra cash in your pocket is nice. But creating long-lasting, sustainable sources of income is even better.

Thanks for reading! Want Amazon news sent directly to your inbox? Just drop your email below.

Amazon Product Listing Optimization Using Keyword Research

In the pursuit of maximum visibility, too many sellers neglect keyword optimizing their product listing.

You’ve performed product research and found the perfect product to sell. You found the right manufacturer. You’ve created your Seller Central account and are ready to start your FBA career. Next up: Product Listing Optimization.

It’s time to get down to business on your Amazon marketing strategy! That begins with making sure your product listing is set up for maximum visibility and able to convert shoppers to buyers.

We consider your product images and copy to be the foundation of a successful Amazon marketing plan. Every aspect of your selling experience will benefit from high-quality images and sales-inducing copy optimized for search.

Want the latest Amazon news and updates sent to your inbox? Sign up below!

Although many don’t think of Amazon as a search engine, that’s precisely what it is.

Amazon is responsible for roughly half of all e-commerce sales, and nearly 90% of Amazon’s product views come from searches.

Is your listing optimized to take advantage of this humongous audience?

Sellers who don’t optimize their listing to reach all the customers for their product are not only leaving sales on the table; they’re encouraging customers to buy from competitors, resulting in ranking changes that further minimize your visibility. Whether creating a new listing or enhancing your existing listing, Viral Launch’s Keyword Research tools are all you need to maximize visibility, increase exposure, and most importantly — boost sales.

STEP 1: Find your seed keyword

First, we’ll need to determine our seed keyword. In the Amazon world, this would be the most relevant keyword that has the highest search volume. In other words, the most popular term that customers are using to find your product on Amazon.

Think about the product you want to sell. If you were a customer, what would I search for my product to show up as a result?

For some products, this is as simple as it sounds. But for others, it can be trickier than you’d think.

Consider soft drinks. Is it soda, pop, or are you like me and use “Coke” as a catch-all for every fizzy beverage? Without a doubt, this likely depends on where you’re from or where you currently live.

From this example, you can see how colloquial language can change depending on geography and how the same product may have a few different primary keywords.

Finding the right seed keyword is one of many reasons why Viral Launch’s Keyword Research tool is a must-have for writing your listing. Filled with years of search volume data, Keyword Research makes the process of finding a seed keyword and knowing your primary keywords a simple one.

For the remainder of our SEO exercise, Keyword Research plays a huge role not only regarding what keywords we use but where we place them. The proprietary keyword metrics such as Priority Score, Relevancy Score, and Opportunity Score provide valuable insights for us to draw from and prioritize our keywords.

Dig around with keyword research before deciding upon your seed keyword. You may be surprised at what keywords fetch the most searches for your product.

Step 2: Find Relevant High-Volume Keywords

Filter out keywords that aren’t relevant to your product. Use the filters to customize your keyword list, removing competitor brand names and any keywords that don’t apply to your product.

After you’ve found the right seed keyword, you’ll have a comprehensive list of related keywords along with helpful data points such as Viral Launch’s exclusive Priority Score and Relevancy Score. We recommend sorting by search volume estimates, as these are going to be where much of the traffic via search.

Sort this list by search volume estimates to get an idea of what keywords or phrases people are using to find your product. Since search volume estimates are an incredibly powerful indicator of consumer demand on Amazon, we can quickly see which keywords are being used to find your product and the depth of the market.

Ensuring that your product is indexed for the majority or all of your keywords are the first step in making sure your listing shows up for customers. Without indexing for these keywords, achieving sustainable sales is an uphill battle, to say the least.

As you filter through your list, you’ll find keywords that don’t apply to your product, such as competitor brand names. Unless you’re selling one of these brand names, it’s best to remove them entirely from your keyword list. 

How to Filter

We recommend using the “Keyword Excludes” filter to take irrelevant or inapplicable keywords for maximum efficiency. Due to Amazon’s robust size, it’s impossible for a machine to automatically pull a keyword list ONLY related to your product. But the “Keyword Excludes” filter allows you to take out keywords that do not apply to your product. Once completed, you’ll have a keyword list made exclusively for your product.

In the image listed for this step, you’ll see I’m filtering out “La Croix” since that is a competing brand. Further down the list, this brand name is mentioned multiple times. Filtering it out just once will get rid of all mentions of “La Croix” with that exact spelling.

For the same reasons we remove results with competitor names, you’ll want to eliminate other results that aren’t relevant to your product, such as size, color, dosage, or product specifications that don’t apply to your product.

Once you’ve finished filtering, put these keywords into action by adding them into your listing’s copy. You can do this yourself OR use a tool like Listing Builder to make the process much more streamlined.

STEP 3: Piece It All Together

The beauty of Listing Builder is that it allows for experimentation with your listing’s copy and enables real-time feedback for you to see how each change affects your listing.

Creating a listing can feel a lot like putting a puzzle together, and Listing Builder empowers you to move the pieces around to see what works.

You’ll see your filtered-down list of keywords, sortable by search volume estimate, priority score, and opportunity score. On the right, you’ll see the fields for an Amazon listing that you can use without affecting your actual listing.

As you type each keyword in, you’ll notice that each keyword will be crossed off your list. This feature assists you to be as space-efficient as possible with your listing. Likewise, Amazon doesn’t place extra weight on keywords for repeated use, so once you’ve used it once, there’s no need to add it again for SEO.

Know your (character) limits

Your product listing has a character limit for title and bullet points, typically between 50 and 200 characters for each. Your limit depends on what category Amazon recognizes your product as, and this can play an enormous impact on how you execute your strategy.

If you include your brand name in your title to align with Amazon’s style guide, 50 characters become even less. Product listings with 50 character titles will have to be more “meat and potatoes” while extended character limits allow more room for sales-inducing, descriptive language.

Across all listings (except for listings with EBC), you will have up to 2000 characters to use at your discretion.

HOOK CUSTOMERS IN WITH YOUR TITLE

You never get a second chance to make a first impression, and your title is the first impression on the shopper. A thoughtfully crafted title and a professional main product image are a recipe for you to get customers to choose your product over the other search results.

Amazon recommends starting your title with your brand name. We always recommend meeting their style guidelines to ensure you don’t get your listing suppressed.

Staying within their guidelines can be a pain and stand in the way of the keyword or phrase you’re just dying to fit within your limits. But we must remember this is only part of doing business since not following the guidelines can defeat the purpose of optimizing the copy in the first place.

DON’T BE A BOT

A common mistake that sellers make is keyword stuffing. Keyword stuffing describes including as many keywords as possible without regard for readability or sense. Not only is keyword stuffing against Amazon-style guidelines, but it’s also not shopper-friendly.

Nobody wants to read your keyword list, so don’t make it your product listing! All too often, sellers use various keyword stuffing methods and see great optimization scores, but wonder why their product isn’t selling.

Writing a keyword-optimized listing is both an art and a science. It requires the science of search data with the art of integrating these keywords into your listing in sales-inducing language.

Ideally, your listing is indexed for each and every keyword on your list. Depending on character limits and how many keywords are relevant for your product, this might not be possible. But don’t panic! This underlines the importance of being strategic with which keywords get left on the cutting room floor.

Our end goal is to increase rank, which occurs when you achieve sales through searches for keywords that you’re indexing for. Don’t get too caught up writing to the algorithm! Remember the goal is to inform and market to the reader you’re trying to convert to a customer!

MAKE SURE YOUR BULLET POINTS HAVE BITE

Once your title has been expertly crafted, the bullet points should be next up on your order of operations. This is where customers get to know your product. What’s unique about it? What sets it apart from the competition?

The bullet points are an excellent place to boast selling points and add keywords that couldn’t be squeezed into the title. Most listings will include five bullets, so think about 5–7 selling points of your product. Prioritize them, and place them in a way that makes the most sense.

Sticking with our fictional soda example, let’s highlight a few of the selling points to start it off.

  • TASTE THE TROPICS: Quench your thirst with a can of our refreshingly sweet, all-natural orange soda

Within 100 characters, we caught the shopper’s attention with a catchy slogan, informed the customer it comes in a can, and highlighted two major selling points for our fictional orange soda: it’s refreshing and completely natural.

We’re answering customer questions while addressing a few primary benefits of this particular soda. We’ve used a few crucial keywords as well, all without appearing to stuff them unnaturally.

CLOSE THE DEAL WITH A KILLER PRODUCT DESCRIPTION

The customer found your product and liked what they saw with your title and header image. They saw your bullet points, and they haven’t left looking for competitor products. You’ve got this customer on the hook.

Now close the deal.

Psychologically, the customer is looking for a final reason to buy or not buy your product. Answer any potential questions they may have. Show and tell the customer why your product is superior to others on the market.

Your product description likely has a 2000 character limit and offers minimal indexing weight. But do not make the mistake of ignoring this section because it won’t increase your visibility.

The longer character limit and lack of indexing weight make this area ideal for describing your product’s selling points.

Take on the mentality of a customer. What’s in this product? How is it made? What sets it apart from Competitor X? How does this product make my life better?

Answering these questions could be the difference between a customer adding to cart or starting their search over again.

DON’T SKIP THE BACK-END SEARCH TERMS

Sellers frequently make the mistake of leaving their back-end search term areas blank! Just because customers can’t see them doesn’t mean they don’t have value.

The backend search term fields are a terrific way to grab “low-hanging fruit” in the form of relevant search terms containing common misspellings or search queries made in foreign languages. Toss those lower relevance keywords that you weren’t able to squeeze into the title or bullet points here.

The backend search-term field is a lifesaver for including keywords that wouldn’t make sense to include in a product listing such as common misspellings and Spanish phrases.

Importantly, leaving this area blank willingly misses out on thousands of searches each month and the sales that come with them.

Also, you’ll see optional areas to fill out, such as Intended Use, Target Audience, Other Attributes, and Subject Matter as backend fields. While we have found no significant correlation between these fields, Amazon occasionally tweaks its algorithm.

Despite the lack of tangible benefits, we recommend filling these fields in case these fields come into play later.

In Conclusion

An expertly crafted, keyword-optimized product listing makes you more likely to land you on the coveted Page One of results. Of course, this comes after sales trickle through via the keywords you’re indexing for. Then, you’ll see your rank improve so you can start receiving

Both inexperienced and veterans sellers should optimize their product listings for maximum performance. Optimizing your product listing by keyword is a tactic that rookie and experienced sellers alike should be doing. Trends change, so it’s worth monitoring your keyword performance and optimization score every few months. Monitoring keywords keeps you on top of your game and give your product detail page an edge over the competition.

With Keyword Research and Listing Builder, it’s never been easier for sellers to create their keyword-optimized product listing. If you have any questions about Amazon’s guidelines, their product page style guide comes in handy.

Additionally, our customer support team is always willing to help provide clarity. Sign up today and select a plan that includes our listing optimization software bundle to maximize your listing today

Amazon SEO: How To Optimize Your Amazon Listings for Keywords

Selling on Amazon is unlike running any other online store.

The beauty is that it’s both marketplace and search engine rolled into one: Buyers search for and purchase what they need without ever having to navigate to another site. This makes for an exciting and dynamic seller experience — but it also means sellers must market correctly in order to see real results.

Because of this layout, you need to treat Amazon as a search engine when advertising your products. If you want to get your products in front of people who are searching for them, you’ll need to know how to optimize the right keywords for your Amazon listings.

Any failure to understand how to optimize your Amazon listings gives your competitors an advantage in your market. Don’t give your rivals the upper hand!

How Do Keywords Work on Amazon?

On any other search engine, such as Google, getting a brand or product to rank high means building up your organic search engine optimization. The same is true on Amazon. The majority of sales happen organically, with products that are highly optimized.

When optimizing your listing, be strategic. Keep SEO in mind to set up your product for the highest potential visibility, and most important, make sure to get things right the first time. Editing a listing that was already written can hurt the listing’s SEO ranking.

For example, make sure to include the most frequently used variations and prioritize the right keywords for the right audience at the right time. You’ll need the help of our Amazon keyword tool, which is designed to help you find and use every relevant keyword.

For one of Viral Launch client, the strategic use of the Amazon keyword tool helped it reach $40,000 in sales within 30 days of its new product launch. By the end of the launch, the product had gone from ranking No. 300 to No. 1 in search results for the targeted keyword.

A Few Amazon Keyword Tips

Our Amazon keyword tool tells you which keywords shoppers use most often when they shop for products like yours. It also helps you include these keywords in your listing without breaking Amazon’s character limits in any of the fields.

When used correctly, the Amazon keyword tool gives you the power to find all the keywords and variations relevant to any product. To use them to your ultimate advantage, keep these three points in mind when choosing which keywords to use:

1. Lean heavily on search volume data.

Our Amazon keyword tool gives you actionable data about the search volume of any keyword. The industry-leading search volume estimates generated are constantly updated, so the data is always fresh and safe to rely upon.

Each time you research a keyword, the tool will also provide exact and broad match data surrounding it. You can see the immediate and far-reaching impact it could potentially have on your SEO ranking, as well as the keyword’s current standing in the market.

2. Dive into the keyword’s history.

Every relevant keyword around your product has a history, especially those that have the highest search volumes. Our keyword tool is the only one that can bring you exhaustive historical data, helping you dive deep into the history across the entire market — including competitor usage.

Accurate historical keyword data is important for several reasons. It includes historically relevant horizontal keywords you can use to boost the product’s listing. Additionally, it gives you full market context so you can strategize around each keyword’s popularity trends.

3. Keep the keyword’s relevancy in mind.

Although search volume is essential to choosing the right keywords, relevancy to your product is just as important. Some terms might have attractive volumes but may not actually fit the customer base for your specific product.

Because the majority of Amazon sales happen organically, our Amazon keyword tool can give you deep insights into which keywords and variations are most relevant to which products with the Viral Launch Priority Score. It allows you to easily compare terms, finding the most appropriate ones for your listing based on relevancy and search volume.


Finding the right keywords for your Amazon listings is vital to successfully selling on Amazon. But you can’t do it manually. Learn more by starting your free trial of Viral Launch to get access to our suite of keyword research tools.

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