Amazon Product Launch Checklist: 3 Steps To A Successful Launch

There is a proven strategy for a successful product launch on the Amazon platform, and it’s been around for a while. Here, I will outline an Amazon Product Launch Checklist that ensures success.

So many Amazon sellers still seem to get it wrong and are left wondering why their initial sales tanked during their product launch. I am about to share with you the EXACT product launch strategy that will generate sales, get your product listing ranked organically, and provide you with long-term sales momentum.

What Do You Need to Launch a Product on Amazon?

Many Amazon sellers overcomplicate the product launch strategy.

Instead of spreading yourself too thin and focusing on many different ways to launch, all you really need is:

  • High demand – low competition product
  • The strategy in this blog post
  • Viral Launch
  • Money to invest in PPC ads

High Demand – low competition product

You’ll find a high demand – low competition product by using the Viral Launch Product Discovery Tool.

Having a product that has high demand and low competition will inevitably help you as you will be able to generate a lot more sales with less competition.

This Product Launch Process

Spreading yourself too thin and trying to do “all the things” whilst launching a new product will lead to overwhelm, frustration, and distraction from the methods that actually move the needle and lead to a successful launch.

Focusing on the 3 pillars in this post works. It’s a proven method to increase sales, rankings, and long-term success with selling on Amazon.

Image Source: Unsplash

Viral Launch

Having the right tools for the job is essential.

Launching a product on Amazon without the following features in Viral Launch is like trying to build a house with a teaspoon:

  • Viral Launch Keyword Tool
  • Viral Launch Listing Builder
  • Viral Launch Competitor Intelligence
  • Viral Launch Kinetic PPC tool.

All of these tools are vital to helping you with your keyword research, helping you with listing optimization, competitor analysis, and running successful Amazon PPC campaigns.

What Is The Goal Of A Successful Product Launch?

The overall goal of a product launch on Amazon is to generate enough sales within the first few weeks to boost your listing’s organic ranking.

The 3 main focuses of your launch should be on:

  • Click Through Rate (CTR) – otherwise known as Traffic
  • Conversion Rate – the % of clicks vs purchases on your product listing
  • Positive Reviews

All 3 pillars play a big role in getting your product listing in front of a target audience.

The reason to focus on these 3 tasks when launching a new product, is Amazon considers these 3 to be the highest determining factors when selecting which products should rank highest in the search results.

Ultimately, nailing the CTR, Conversion Rate, and collecting positive reviews is the highest priority when launching a new product on Amazon.

We want our customers to go through this process when looking for our products:

  • Search for your product using your target keyword,
  • Find your listing,
  • Click on your listing,
  • Make a purchase.
  • Then leave a review once they receive it.

If you can nail this simple process, your product launch will be a huge success!

Amazon A9 Search Algorithm

Amazon’s search algorithm (A9) is what decides which products show up first in the search results for any given keyword.

The A9 Algorithm ranks products using the following metrics:

  • Click Through Rate (CTR) / Traffic
  • Conversion rate
  • Number of positive reviews

Here is how the A9 algorithm applies to the 3 pillars, and why you focus on these 3 aspects during your product launch.

1. Traffic

The number of customers clicking on your product listing is called your Click Through Rate (CTR).

Amazon crawls the following aspects of your product listing to learn how relevant your product is too specific search terms:

  • Product Title
  • Bullet Points
  • Back-end search terms
  • Product Description

Using the performance history of your product, the Amazon A9 algorithm prioritizes the search results and ranks them in order of the likelihood of a customer purchasing your product and being satisfied with it.

2. Conversion Rate

Your conversion rate is based on how many people clicked on your product listing and made a purchase.

If 100 people clicked on your listing, and 20 people purchased your product, your conversion rate would be 20%.

The factors that can influence your conversion rate are:

  • Price
  • Reviews
  • Main Image and other images
  • Your listing content

The higher your conversion rate, the higher Amazon will rank your product listing.

3. Positive Reviews

Positive reviews are essential to your success on Amazon.

Positive reviews provide social proof from previous customers, and they reassure your buyers that your product solves their problems.

Positive reviews also increase your conversion rate, which increases your ranking, which increases your traffic, which increases your chances of increasing your conversion rate.

See how the flywheel keeps turning if all 3 of these pillars are aligned?

The Ultimate Amazon Product Launch Checklist In 3 Simple Steps

Ranking on page 1 of Amazon isn’t easy – but it is SIMPLE.

It’s not a complicated process, but you do need to be consistent, focused and nail the following 3 steps:

Product Launch Checklist Step 1 – Create The Perfect Listing & Keywords To Increase CTR

Creating the perfect product listing is focus priority number 1.

The reason to focus on your product listing and Click Through Rate first is that a highly optimized and attractive-looking product listing will draw customers to your listing early on.

You can build your listing inside Amazon Seller Central, or you could fully optimize your listing whilst you build it using the Viral Launch Listing Builder:

To create an optimized product listing, you need to perform keyword research to know what keywords to include in the product title, bullet points, and product description.

Product Title

Your PRODUCT TITLE is THE MOST important line of text on your entire listing!

This is your opportunity to tell your customers what your product is so they can easily find it in their search results.

It should also include the most relevant keywords at the very start of your title to help Amazon’s A9 algorithm understand what your product is all about.

To find the keywords that your product listing needs to rank for, use the Viral Launch Keyword Research tool.

Some points to keep in mind when creating your product title:

  • You’ve got up to 200 characters, including spaces.
  • No promo phrases. eg FREE SHIPPING, or Buy One Get One Free.
  • You’re allowed to use hyphens to create spacing, but no other characters for decorations. (! £ $ * [ ])
  • Try to avoid duplicating keywords

Product Images

The main image of your product listing should grab your customer’s attention.

Your main image should have a white background, and showcase the best product features.

Bullet Points

The bullet points should be keyword rich, and highlight the main features and benefits of your product.

This is where you have a chance to capture your customers’ attention and show them why they should choose your product over the competition.

Here is the best way to structure your bullet points:
  • BULLET POINT 1 – A benefit to your customer
  • BULLET POINT 2 – A benefit to your customer
  • BULLET POINT 3 – A benefit to your customer
  • BULLET POINT 4 – A benefit to your customer
  • BULLET POINT 5 – A promise to reduce risk to your customer

One trick that I use to know the best benefits to your customer, is to check out your competitor’s product listing and head to the commonly asked questions section.

Here’s how I find, and process this information:

  • Head to your top competitors’ listings and find commonly asked questions about the product.
  • Find the common pros and cons and write them down.
  • Come up with solutions to the cons, and highlight the main benefits that are mentioned.
  • Include the solutions to the cons, and highlight the pros in your product bullet points.

Doing this will help to reassure your customers that your product will benefit them and solve their problems.

Product Description

The backend search terms are important for Amazon’s A9 algorithm to understand what keywords your product should rank for and further optimize your listing on their platform.

Here is what your product description should do:

  • Summarize the benefits that we listed in our bullet points.
  • Reassure or convince our customers that our product is exactly what they’re looking for.
  • Remove risk once again
  • Ask for the sale.
  • Use up as many of the remaining keywords that we didn’t manage to use in our product title and bullet points.

Product Launch Checklist Step 2 – Generate Traffic and Sales to Increase the Conversion Rate

Getting customers onto your product listing is only half the battle.

The next step is to get your customers to make a purchase.

But first, let’s focus on getting customers onto your product listing, and the best ways to do this:

  • Friends and family
  • Paid ads using Amazon PPC campaigns

During the product launch, the focus is on traffic sources that we can rely on and have full control over.

Other posts may tell you to look for external traffic by leveraging influencer marketing, relevant Facebook groups, review sites, or other social media platforms like TikTok or Instagram.

These are great methods to boost sales later on, but during the initial product launch, we want to focus on getting qualified customers (people who are actively searching for our product) onto our listing and making a purchase.

Friends and Family

Reaching out to friends and family is a great way to generate sales early on.

Image Source: Unsplash

Make an email list of people that you know who may be interested in your product, or who would want to support you in your new venture.

Send them an email letting them know that you will soon be launching your new product and that they can purchase it at a discounted rate using a special discount code.

This is a great method, as you could send them a link as soon as your product is live, so you gain a spike in sales right away, and you could ask for a supportive review in exchange for the discount.

Here are some important considerations with this method:

  • Do not make a purchase or leave reviews within the same household as Amazon can trace this.
  • Having friends leave honest reviews is totally fine, but I wouldn’t have family members with the same last name as yourself do this.
  • Make sure they actively search for your product, scroll and find your listing and make the purchase right away. This means you convert the sale for the right keyword, and the conversion rate is recorded as the purchase was made right away.

Amazon PPC Campaigns – Paid Traffic

The quickest way to get sales and conversions onto your listing is through Amazon’s PPC campaigns.

Amazon’s Sponsored Products (PPC) ads are a great way to grab the attention of potential customers in a short amount of time, and they can be highly targeted.

You only pay when someone clicks on your ad, so you are only spending money on customers who have an interest in your product.

This is a great way to quickly boost sales while also increasing the visibility of your product listing.

Using the Viral Launch Kinetic PPC Tool makes setting up your campaigns, running and optimizing them, and making sure you are maximizing sales super easy.

Once you have sales and conversions coming in from your PPC campaigns, make sure to keep an eye on them.

Make sure to check the performance regularly and adjust bids or add/remove keywords as needed depending on which ones are performing best for you.

Doing this will help ensure that your campaigns are optimized correctly and stay cost-effective.

Making The Sale

When you have traffic on your listing, the focus shifts to making sure they convert.

Using reviews, images, and videos are great ways to give customers more confidence in their purchase decision.

Make sure your product images are clear and professional-looking, as well as informative. Include multiple angles of your product so customers can get a full understanding of what they will be getting.

Videos are also great for showcasing features and benefits that might not be made clear just through the images.

Finally, reviews are super important when it comes to making sales on Amazon. People want to read reviews from real customers who have purchased your product in order to have which leads onto the final stage of the launch strategy…

Product Launch Checklist Step 3 – Collecting Positive Reviews

The third phase of the product launch checklist is acquiring positive reviews from verified purchases.

You can follow up with the family and friends that supported your launch, and ask them to leave a review around 48 hours after taking delivery of the item.

Another option is to create product inserts that your suppliers add to your product packaging.

It could be a small card saying thank you to your customer for their purchase, and letting them know that you are on hand to help with any potential issues.

You can also ask to leave a review too on this product insert.

Getting More Support With Your Launch

If launching a product on Amazon seems like it might be too daunting for you to go it alone, Viral Launch has a completely FREE course that walks you through the steps required to start an Amazon FBA business and launch your own products.

There are many FBA Courses available online, and they’re worth looking into, but the Viral Launch course is a great place to start.

Conclusion: Amazon Product Launch Checklist

Launching a product on Amazon can be an intimidating task, but with the right strategy and tools, you can maximize the success of your launch.

It’s really important to keep your launch strategy simple and focus on the pillars that will move the needle in terms of ranking on Amazon’s page 1, and pleasing the Amazon A9 algorithm.

These 3 pillars to be included in any Product Launch Checklist are:

  1. Click Through Rate (CTR) – otherwise known as Traffic
  2. Conversion Rate – the % of clicks vs purchases on your product listing
  3. Positive Reviews for social proof

Leveraging contacts that you already have, and running successful PPC Ads on the Amazon platform with the Viral Launch Kinetic PPC Tool is a great way to generate early customers.

Amazon Product Launch Strategy From the Experts

What Makes for a Successful Amazon Product Launch?

After your listing goes live, it’s time to start driving sales with a successful Amazon product launch.

Because regardless of how great your product is, if no one’s buying it, it doesn’t matter. Being successful in this space all comes down to product visibility.

When someone searches for your keyword, you want to be the first product seen. The tricky part? Most people aren’t looking past Page 1.

But in the crowded Amazon marketplace, how do you get there? It starts with having the right product launch strategy. And after working with over 8,000 brands to run more than 35,000 launches, Viral Launch knows exactly how to create a successful launch campaign. Our launch experts are ready to help you today!

What a Product Launch Does

Amazon rewards sellers who bring in outside traffic and sales with more predominant search placements. Product launches, also referred to as promotional giveaways, are a common practice on the platform and a way to help boost sales, which in turn will benefit ranking. The concept is pretty simple, although it can seem confusing at first, especially for new sellers.

So, let’s break it down a bit more.

A product launch is designed to project your listing to Page 1 for a major keyword or phrase relevant to your product. Remember, the higher you rank, the closer you are to Page 1 (if you’re not there already!). The goal is to get your listing to appear in organic search results and increase your organic sales.

Shoppers like launches for the discounted prices. Sellers benefit from launches because they can:

  • Boost keyword ranking
  • Improve organic traffic for a better conversion rate
  • Increase sales velocity and sales history
  • Give your product more authority on

Boosting your sales means more than extra money in your pocket. Increasing your sales velocity improves your ranking, and products with a higher rank have better visibility. It truly is a cycle, with one thing impacting another for better or for worse.

Who Would Benefit from a Launch?

Once you’ve selected a product, found a supplier and got your listing up and going, you want to see those sales rolling in. The truth is, without any outside effort, you’re really leaving it to Lady Luck for your product to take off.

Launches can help any seller gain a competitive edge. If you’re new to Amazon, you’re starting from scratch with no reviews and no sales. That makes it awfully tough to get your product in a good position to sell. Running a launch puts your product in front of more buyers right from the start. Who wouldn’t want that?

If you’re an established seller, launches can help a stagnant product sitting on Page 20 start moving again. And even if your product is selling, is it selling enough? Are your margins being met? Use a launch to drive exposure and move your listing up in ranking and in search results.

Developing an Amazon Product Launch Strategy

Letting your listing become lost in the crowd leaves you with untapped potential. More importantly, untapped profit. Running a launch can be very beneficial, but be aware it’s an upfront investment. Also, note that not every Amazon product launch strategy is the same. Everyone in the space has their own opinion of what works and what doesn’t. Regardless of what approach you take, make sure you:

  • Pay attention to your bottom line and don’t let the wrong launch strategy cost you money in the long run.
  • Take advantage of the holidays and/or special sales days. Target the influx of holiday shoppers, and remember to run launches before big sales events like Cyber Monday and Prime Day in particular.

Check out this podcast with VL Launch Director Andrew Field for more tips on launching your next product

The VL Launch Strategy

Viral Launch has long been known as a successful launch platform. Let’s learn the basics behind our Amazon launch strategy.

First, we’ll determine a keyword (we recommend targeting no more than 4) with a good search volume that will convert well for your product. Next, we’ll analyze the market to determine the number of units required to give away at a discounted price on our own buyer deal site. This discount typically ends up being about 90% off and is based on the sales of Page 1 products.

We typically recommend running a giveaway for a period of 7-10 days. This is long enough for Amazon to recognize the sales, but still short enough to limit the number of products being given away.

Amazon’s algorithms are always being updated and tweaked, so it’s important to stay up to date on best practices. Some sellers are finding success with shorter launches/higher giveaway days, even to the point of only giving away a large number of units for one day. We are currently doing testing and looking at our large data set to keep everyone informed.

Creating Your VL Amazon Product Launch

Before you begin to reap the benefits of your unique Amazon product launch, you need to set and schedule it on our platform.

You’ll be required to input the following:

  • Target keyword
  • Launch duration
  • Units to give
  • Promo price
  • Coupon codes

Once that’s all set, the system will take it from there. A major advantage of the VL launch platform is its ease of use. You don’t have to be an expert in any way! And while launches can easily be set up by yourself, you can always talk with a Viral Launch Seller Coach to receive expert advice and guidance.

Maintaining Your Rank After a Launch

A successful Amazon launch strategy will see a listing increase in rank and ideally land on Page 1. But you don’t just want a better ranking, you want better sales, too. How can you maintain your rank position and rack up more sales numbers? Here are 4 ways:

  1. Listing Optimization: Maximize your ranking and purchasing potential by optimizing your listing. Use relevant, high-volume keywords, and find the high-opportunity keywords that competitors aren’t targeting. The better you position your product with high-ranking keywords, the more you’ll boost your visibility.
  2. Price Strategy: Price your product in line with your competition. If your price is a lot higher than most of the Page 1 competitors, you probably won’t convert as well.
  3. PPC: Paying for sponsored ad content can also drive people to your listing. Similar to promotional giveaways, PPC (Pay Per Click) generates traffic through targeted keywords and can contribute to ranking improvement.
  4. Customer Service: While you can’t incentivize reviews, you can encourage review generation with great customer service and email follow-up campaigns. When customers have a pleasant shopping experience with you, the more likely they are to leave reviews and even promote your product themselves.


Keyword ranking and visibility on Amazon are crucial for your success. Launches are a fast, easy way to increase your rank, sales, and reviews.

Watch this VL launch series for more information on how to run a launch and learn more about our proven strategy. Schedule yours or talk with a Viral Launch launch expert today!

Amazon Giveaway: How to Determine Giveaway Units

Using search volume to determine the number of Amazon giveaway units needed to drive keyword ranking is an extremely flawed method.

A significant number of sellers are running promotions and giving away far too many units in promotions. When asked how they are determining the number of units they are giving away, many sellers site their keyword tool. As a result of these bloated suggestions, countless sellers are wasting thousands of dollars in extra inventory and advertising spend.

In this post, I’ll show you what’s wrong with using search volume. And then I’ll walk you through the current best strategies for determining the right number of units for a giveaway. After running over 30,000 product launches, we’ve learned a thing or two about what it takes to drive ranking, including how to best estimate number of giveaway units.

Two Major Flaws In Using Keyword Volume To Estimate Giveaway Units

Flaw #1: Conversion Rate

Remember that sales volume, not search volume, is the important metric for keyword ranking. If there are a hundred-zillion searches per month for a product but only 10 sales, you only need to drive enough sales to compete with those 10 purchases.  

Conversion rate from search to purchase can be drastic. We have access to some insider, Amazon data, and what it shows is that for some keywords, the percentage of searches that result in a sale can be as high as 50% and as low as 0.01%.

Talk about a drastic difference! That means if a keyword gets 10,000 searches per month, there could be anywhere from 5,000 sales to 10 sales.

There’s no way around this huge variation in conversion rate. What if you took an average? Let’s call the middle a 25% conversion rate. That would mean 25% of 10,000 searches are sales. So monthly sales would be 2,500. But 2,500 giveaway units isn’t going to do much if the keyword is actually converting at 50%. That would mean sales were actually 5,000.

On the other hand, it would be extremely excessive to give 2,500 units if the conversion rate was only 0.01%. In that case, you would have only needed 10 sales. But instead you threw away inventory.

As you can see, without an understanding of conversion rate, estimating Amazon giveaway units using search volume is very misleading.

Flaw #2: Sales Distribution

The second major flaw in determining number of giveaway units from search volume is the distribution of sales across search results. Sales distribution can be summed up with this simple question: what percentage of shoppers who run a search, purchase the #1 ranking product? What about the #5 ranking product? The #15?

If 100% of shoppers who search a keyword end up purchasing the #1 ranking product, sales distribution would be low. Actually, in the case of 100%, the distribution would be 0.

If 10% of customers purchased the #1 ranking product, another 10% purchased the #2 ranking product, and so on, the distribution would be higher and would look like this.

So what is the likelihood that sales distribution is consistent for most keyword searches on Amazon?

If you search, “AA batteries,” you don’t have to scroll very far before you find what you’re looking for. The products are all generally the same with minimal difference other than price and quantity.

Conversely, when shopping for, “father’s day gift” or “baby bandana bib,” style and preference are important considerations for shoppers. Prospective customers are much more likely to browse the results, ultimately purchasing the style, bundle, or color they like most.

Now that you understand what sales distribution is and how it can vary wildly, you can begin to see the second flaw in using search volume to estimate number of Amazon giveaway units. Keyword tools do not consider sales distribution. In fact, they don’t have any information about sales distribution at all.

And that’s a problem for you as you determine the optimal number of giveaway units for your launch. Sales distribution plays a critical role in the number of sales your product needs to outrank the competition.

For example, let’s say 80% of the sales for a keyword search are split between the top 5 products. If your goal is just to land in the top 15, then you don’t actually need to compete with those top 5 products. You only need to match the other 20% of the sales for that keyword.

If you did want to land in the top 5 for that keyword, you would need to match the sales of those top 5 competitors. That would mean giving away enough product per day to match 80% of the sales for that search term.

Now let’s look at conversion rate and sales distribution together. Say conversion rate is 2.5% for that keyword with 100,000 searches. That’s 2,500 monthly sales. And if 80% of sales are distributed among the top 5 listings, that means 2,000 monthly sales are going to those top 5 sellers.

So if you want to land in position 6 – 15, you only need to compete with the remaining 500 monthly sales. If we assume that sales distribution between products 6 – 15 is even, we can estimate that each product has about 50 sales per month. Divide that by 30 days in a month, and you’ve got about 2 sales per day, or 2 units a day that you need to give away in your launch. 

As you can see, estimating the number of giveaway units needed to be sold per day to match competitors is highly dependent on the conversion rate AND the sales distribution across the results. Both of these numbers are currently unknown to existing tools and can vary significantly across searches. These factors are what make keyword tool calculations a shot in the dark at best when it comes to giveaway unit recommendations.

How to Estimate the Number of Giveaway Units

First, let’s talk about how a launch works. The idea of a launch is to match or exceed the number of sales for listings on page one for your targeted keyword in a short amount of time. We recommend 7 days, as Amazon recognizes sales history in 7-day buckets.

In order to sell a large number of units in only a few days, you’ll likely need to use a giveaway platform. But how do you determine the number of Amazon giveaway units you need to match or exceed the monthly sales of your competition?

Unfortunately, there is no simple or straightforward answer for you just yet. We will, however, share the processes we have used here at Viral Launch to estimate the number of units to give for tens of thousands of launches over the last few years. We guarantee that this approach is far better than using search volume to estimate the number of Amazon giveaway units you need for a successful launch.

Step 1: Know Your Keywords

First and foremost, knowing your main keyword is critical to a successful Amazon business. Using an Amazon keyword tool such as Keyword Research, allows you to identify your product’s most relevant words. A good tool will help you prioritize by showing you search volume and relevancy for each keyword. We call that our Priority Score.

Step 2: Determine Your Budget

Your budget for your promotional campaign is an important factor in determining which keyword you should target. The higher the sales volume, the more units you will need to rank alongside the page one performers. If your budget is big, go for a keyword that gets a lot of sales. If your budget is smaller, go for a keyword with fewer sales.

Step 3: Determine Monthly Sales Volume for Your Keyword

Once you have selected the keyword you’re going to target based on your budget, search volume, and relevance to your listing, you need to determine the number of Amazon giveaway units to get ranking on page one.

Use a sales volume estimation tool like Market Intelligence to determine the number of sales your page one competitors are doing each month. This will allow you to see the sales volume you need to match or exceed over at least a seven day period.

A simple way to do the math is to take an average of sales for listings on page one you are looking to rank alongside. Let’s say you are looking to rank in the top 5 positions for your keyword and the average sellers are selling 3,000 units per month (100 units per day).

From your keyword research in Step #1, you should have a good feel for your market’s most popular keywords. Let’s say there are 2 high volume keywords, each highly relevant to your product market.

We would suggest giving away at 50% of the average sales volume. So 1,500 units per month or (1,500 / 30 days = 50 units per day) 50 units per day.

Multiply that by a minimum of 7 days of promotions to equal a suggested Amazon giveaway of 350 units. 

We understand that the math is not perfect. There are potentially hundreds of words these top performing products are generating sales through, including PPC, outside traffic, etc. We are working hard to develop a solution for better determining the number of sales per keyword as well. However, until we have this more granular data, we are relying on this tried and true method of determining the number of units to sell from a solid metric, sales volume.

The Takeaway

Now that you understand the technique behind creating an Amazon giveaway strategy based on sales volume, NOT search volume, you can apply some of these techniques to your promotions. No matter what traffic source you’re using (i.e. discounted promotions, Amazon Sponsored Ads, or Facebook promotions) to reach page one, you need to match or exceed the average number of sales for your targeted keyword.

Basing these Amazon giveaway estimates on search volume alone could cost you tens of thousands of extra dollars and cut into the bottom line of your business. Take advantage of the advice and knowledge of the true Amazon experts at Viral Launch and make sure your next promotion sets you up for success.


3 Tips for Launching Your Next Product from Viral Launches Launch Director, Andrew Field (Follow the Data Ep. 20)

3 Tips for Launching Your Next Product from Viral Launches Launch Director, Andrew Field (Follow the Data Ep. 20)

Viral Launch has long been known as a successful launch platform, pushing products up to Page One in just a number of days. But to get your product to the top and make it stick, there are a few things you need to have in place. Join host Cameron Yoder for a conversation with Viral Launch Launch Director and employee #1, Andrew Field where he reveals 3 tips for ensuring a successful launch. 


Listen on iTunes   Listen on Stitcher


Follow the Data Show Notes

Podcast Transcript

Page 1, the coveted seat of Amazon’s top-selling products, the only place where shoppers are really looking or purchasing. If you want to sell well, you’ve got to get your product to Page 1. Viral Launch has long been known as a successful launch platform, pushing products up to Page 1 in just a number of days. But to get your product to the top and make it stick there are a few things that you need to have in place.

I’m Cameron Yoder, your host for Follow the Data: Your Journey to Amazon FBA Success. In this show we leverage the data we’ve accumulated at Viral Launch from over 30,000 product launches and our experience working with 6500 brands to help you understand the big picture when it comes to Amazon and, more importantly, the best practices for success as an Amazon seller.
In today’s episode we sit down with our Launch Director, Andrew Field, to talk about the best practices when it comes to launching a product and the strategy behind it all. So launching is an incredibly effective method when it comes to keyword ranking on Amazon. And today we’re going to dive into Andrew’s perspective on the dos and the don’ts when it comes to launching. Let’s jump in.

All right, so Andrew, how are you doing today?

I’m doing great, man. Thanks for asking.

Doing great. Awesome. That’s good to hear. So just to introduce Andrew a little bit, I want to introduce him just because, just to validate his perspective, basically. So Andrew, believe it or not – well, believe it because it’s true – Andrew was employee number one at Viral Launch. Andrew, what do you have to say about that?

I mean it’s been crazy watching the company grow over the last almost three years, going from a team of just Casey and I to now 40+ people. It’s awesome.

Dang. Employee number one is not something that a lot of people can say, honestly. Like some people jump on early with a tech company or just a startup in general, but Andrew was literally the first employee, official employee of Viral Launch.

Yes sir.

Which is insane. So he is our – he’s Viral Launch’s Launch Director. Also to just kind of say where Andrew started, Andrew started – well, Andrew, talk about where you started.

So basically I started in kind of a customer service role. I was always scheduling launches, so any launch that comes in, someone submits a launch for X number of units over X number of days, I’ll review it, make sure everything works, make sure the URL is directing to the right product, just kind of oversee everything that goes into that launch.

Yeah, and you’ve overseen a lot.

Yeah, just over 31,000 now.

You’ve overseen over 31,000 launches. You’ve approved, personally approved –

Roughly 25,000 of those, probably.

So personally approved roughly 20 – you said 20,000?


25,000 launches. So he’s worked with a lot of sellers, personally and through just Viral Launch’s system, to help get them to Page 1. So he’s seen a lot of what works and a lot of what doesn’t work when it comes to launching and ranking on Amazon. So he oversees our launch platform, and he’s just seen a large number of people pass through the system. And that is what we’re working with today. Andrew’s perspective is very valuable, and is something that I think a lot of listeners here can benefit from. So Andrew, just to kick it off, I’m sure many people are familiar with this, but could you just outline what a launch is?

So basically the idea of a launch is to get your product to match or exceed the number of sales for listings on Page 1 for your targeted keyword. So for example, like if a product – you want to get your product raking on Page 1 for a keyword where the average number of sales is right around 1000, we’d recommend probably around 200 to 250 units over like 7 to 10 days. And the idea is to drive all of those discounted sales through the targeted keyword to get your product to match the sales history and sales volume for the listings that are ranking on Page 1 currently.

Okay, so just to like put it into a good perspective, the definition that we’re using today of a launch and/or promotion is basically looking at the sales on Page 1 for a keyword and matching those sales through something like a launch to get you to Page 1 –


– for that keyword. Okay. So can you break down – again, we’re going to get into more strategy as we move on, but can you break down just how a launch works from start to finish? You already talked about it a little bit, but just kind of break it down for everyone.

Yeah, so it depends on if a seller works with a coach or not. Generally if a seller works with a coach their launch is successful. So we have the knowledge to look at a market and say okay, you need to give away this many units to get ranking for this keyword. Maybe we would notice that this keyword might not convert well for you, so you probably shouldn’t target that keyword. So it depends on the keyword you’re going after. So we would look at the market to see what kind of sales they are doing and then base a recommendation off of that.

Okay, that’s good. So let’s talk about – let’s outline – I want to outline three strategy tips that you have for people. Just what would your three top tips for people be when it comes to running promotions or product launches?

Yeah, so first thing you want to make sure you have a well-optimized listing. So if your copy is bad or your photos are bad, that listing is not going to convert well once it’s ranking on Page 1. You want to make sure you have a competitive price point. So if your listing is 35% higher than every listing on Page 1, you’re probably not going to convert that well.


And you also want to make sure that you’re targeting the best keywords. So kind of the best way to figure out what the best keyword is, is to do a lot of research. So you want to look at many different keywords that you would consider relevant and then see which products on Page 1 are most comparable to the listing that you have. So if you see a bunch of products on Page 1 that aren’t necessarily similar to your listing it’s likely that you won’t convert well for that keyword. And if you see a bunch of products on Page 1 that are very similar to your listing, those listings are obviously converting well for that keyword, so it’s likely that yours would as well.

Right. So let’s, so just to go over those three tips that you mentioned, that’s number one, you said optimize your listing. Number two, you said competitive – have a competitive price point, really. And number three was targeting the most effective keywords, right?


So let’s break down – let’s break down each of these. So number one, you talked about – and you went over it a little bit, but specifically when giving advice to people about optimizing their listing, like again, out of everyone that you’ve seen, what works well from the perspective of the seller that should be optimizing his or her listing?

So first and foremost you want to make sure you have a great title. Keyword rich, still reads well, but is going to help you rank for as many relevant keywords as possible. Some of the data that we’ve seen – so somebody runs a launch that should work based on the number of units that we recommend. We do a reassessment and see that the targeted keyword was not in their title. That can cause them not to be able to rank for that keyword. They may be indexing, but they’re not getting the same ranking power as they would be if they had that keyword in their title.

Now what about – can you break down the importance of a title in a product’s copy compared to something like the bullets or the description?

So the title is going to be your most important. That’s where you’re going to get the biggest bang for your buck. Your most important keywords you want to put towards the beginning of the title. The less important keywords you move towards the back. But your most relevant keywords are going to be all focused on in your title. That’s where you’re going to get the most ranking effect when running launches.

And in your perspective, again, just from what you’ve seen with data and with launches, is there any – should people just cram a bunch of primary keywords together in the title or string them together like masterfully to create a title that makes sense, or like where’s the fine line between that?

So there’s a perfect balance that you want to find. You want to find a balance between sales-inducing copy and copy that will also help you rank. So having a professionally-written listing is key, someone that knows the science behind writing a listing.

What about photos? What advice on photos do you have?

So you want to have a photo that will catch the eye, just based on the thumbnail. So you’re main photo is going to be the one that drives the most clicks to your listing. So yeah, you want to make sure that your listing stands out from the competition with excellent photos. Once you get into the listing you’ll notice a lot of competition on Amazon likely doesn’t have lifestyle photos. That’s something that you can really give a competitive advantage to your listing if you have really nice lifestyle images showing the product in use. It helps develop an emotional attachment between the potential buyer and the product itself.

That’s good. I think with this first point talking about optimizing your listing, I think a lot of people get, just get lost from the fact that a product launch can get you to Page 1, right? But if those creatives are not in place, like if your copy is not optimized, if your photos are not great, then yeah, you’re going to lunch on to Page 1, but you’re not going to be able to convert once you’re there.


And the whole goal of a launch, at least for us, our perspective is our goal for you is to reach Page 1 for that, or those primary keywords that you’re targeting and then to stick there. And your best chance of doing that, like you were just talking about Andrew, is to really optimize your title, your copy, the rest of your copy, and your photos.

And definitely price point.

And definitely price point, right, which is your second point actually. That’s a really good lead-in. So your second point was to make sure your price point is in line with competition. Can you break that down just what you generally recommend?

Yeah, so I mean that kind of starts even before sourcing a product. So if you can only source this product and you have to sell it at a substantially higher amount than other listings on Page 1, you probably won’t be able to convert. You probably won’t be able to compete in that market moving forward. Amazon is a space where you have to have the best priced product. You need to present your product in a great way, but you also have to offer a good value to the customer. Since most products on Amazon are private label nobody really knows and has an attachment to a specific name brand, so price point is going to be a huge converting factor for you.

And that’s what – and we talk about on the show all the time and in our videos and everything, the importance of really setting your goals before you even start the whole process of really sourcing anything because if you set your goals on what you want to make, then that will kind of determine the manufacturers that you choose or the products that you go after and the margins that you’re looking for.


Because like you said, I mean if you can’t handle the margins or the price war, then – or if you get into a market that is an average of $20, right, and you’re trying to source a product that’s like $40 because it’s better –

Right, it’s going to be very difficult to compete in that market.

Right. Okay.

Even if you have a well-optimized listing, good copy, good photos, if your price point is twice as high as everyone else, best of luck to you.

Right. Let’s talk – let’s touch on the third point, your third point that you made, or the third tip, general tip. So you said make sure that you target the right keyword. I want you to – can you break down for us what you would really recommend when people are trying to find the best keywords to pick to rank for? What’s your advice when it comes to that?

So yeah, I get that question all the time. Basically you want to look and see what other listings like yours are converting for. Even another way, just run like an automatic sponsored ads campaign. Let it run for 10 days. See what kind of conversion you get for these keywords. See how many impressions you get for this keyword. And find the one that performs the best. That’s typically going to be the best keyword for you to target with the launch.

Okay. Other than that, like what about – and we have Market Intelligence, right, which gives us access to like sales estimate data. Would you use that in that case?

Right. Yeah, I mean to an extent. It’s almost difficult when you’re just looking at sales estimation data because you’re not sure which keywords those sales are being attributed from. Mostly it’s common sense. You can tell which keywords are going to be most relevant to your product. You can use tools like MerchantWords to find – I mean other sales estim- or search estimation data. But that’s not always all that accurate.

I really think people overthink the primary keywords where, again, there are always exceptions to this rule, but really chances are if you’re able to put yourself in the mind of a buyer or of someone who is buying your product, you’ll probably be able to narrow down maybe the top three primary keywords that you should at least look into with something like split testing.

Yeah, and as far as finding the primary keyword, I don’t think that’s really all that difficult. If you look at your competition you’ll generally see that the primary keyword for that market is going to be at the very beginning of most all of your competitors’ titles. So that’s an easy way to identify the primary keyword.

Right, to look at your competition and see what they’re driving. And again, that doesn’t always mean they’re picking the right one, but typically –

Right. If you see most sellers in a market doing that, that’s generally meaning that that’s the primary keyword for the product, yeah.

Right, right, that’s good. Okay, so those were the kind of three general strategy tips, but let’s break down just launch strategy in general even more. So Andrew, what would you say – what are some of the most important things that people should keep in mind before they do something like a launch?

Yeah, so I mean we’ve already kind of touched on it, but make sure that your listing is well-optimized. You have to have great listing copy. You have to have great photos. You have to have a competitive price point. The question that people always ask is once I get to Page 1 will I stick? I think people are asking the wrong question, and the question should be, will I sell? Because what good is it if you stick on Page 1 if you don’t sell? You need to be asking the right questions. So if your listing is going to convert, if it’s going to be competitive with the other listings in the space, that’s the question you should be asking.

What would you say about reviews?

I mean reviews are important. I think we’ve kind of talked about this on the podcast before. Reviews are the currency of Amazon. That’s another thing that kind of goes into the optimization conversation. If your listing has far fewer reviews than other listings on Page 1 for that keyword, you’re going to find it more difficult to convert. Sometimes what we suggest right after running a launch is to drop your price a little bit, sometimes almost even to breakeven, just to generate sales, develop a strong sales history, keep that product on Page 1, and then you can gradually bring your price back up to like increase your margins.

Would you say there is like a flat number of reviews that someone should have before they run a launch, or is it kind of just dependent on the market that you’re going into?

Yeah, it’s completely dependent on the market. I mean you’ll find brand-new markets out there where the average review count is 10 reviews. You can run a launch on that product with zero reviews. You’d have no problem. But if you’re going into a market where the average review count is 500 reviews, you’re going to find it a lot more difficult to convert with zero reviews. So I mean if you’re looking for a flat number – so for example, like for a market with 500 reviews as the average review count for listings on Page 1, I would suggest launching with no less than 100. That’s kind of my suggestion, so maybe 20% of the average of listings on Page 1.

Yeah, I think that’s a good baseline to build off of at least. Okay, that’s good. So next question, what do you see people doing wrong when it comes to promotions or launches? So what shouldn’t people do?

So I think sometimes people have unrealistic expectations for how their product is going to perform after a launch. So getting a product ranking on Page 1 generally isn’t a problem. It’s typically pretty easy. But people think that all of a sudden their sales are going to skyrocket, which may not necessarily be the case. If your listing isn’t competitive you’re not going to see those sales. I know we keep going back to the having an optimized listing, but that’s how important it really is.

It’s important. It’s really important.

Yeah, so I mean that’s why I think people need to discuss their strategy with a coach or a seller coach or someone that knows what they’re talking about before running a launch. Ask questions like will this listing sell in this market? Am I targeting the right keyword? How many units should I give to target this keyword? All those kinds of things.

Yeah, and this is not a – it’s not a plug for what we do. It’s just simply a really simple and easy thing that you guys can do and have free, really free access to.

Yeah, exactly. Like no matter what strategy you’re using to get your product ranking on Page 1, these are the questions you need to be asking.


Talking to people with experience is just a great resource for you.

Right, and that’s what our coaching team – our coaching team is meant to really give strategy to people.


So they’re accessible to you. Okay, so let’s see. We see a lot of people, and we actually have – Casey and I have talked about this on the show before, too, but it’s always important to bring up because it comes up frequently, and it’s funny how often or how periodic this question comes up from people that are performing launches or thinking about performing a launch. But we see a lot of people talking, again, about how steep discounts don’t attribute ranking anymore. So what have you seen when it comes to that?

Yeah, so I mean, like we said at the very beginning, I was employee number one. I’ve been giving launch suggestions for three years now. This has come up periodically forever. I mean I don’t think it will ever really go away. People are always looking for a reason not to give their product away at 90% off, which would totally understand. Nobody wants to give their product away at 90% off. But the data does not show that it doesn’t work. It still does work. Just for a specific example, just in the last like 14 days we ran three launches for a turmeric product, or three separate turmeric products. We got each one of those listings ranking on Page 1 for turmeric, turmeric curcumin and curcumin. Those are incredibly competitive markets where sales are 10,000+ a month. If 90% off promotions didn’t work there is no way that we would have been able to get those products ranking there.


So we just kind of let the data speak for itself. There is always going to be those rumors out there, but as long as the data is there to combat it, I mean I don’t see it being an issue.

And that’s if – and that’s not to say that that could not change in the future, right?


Because Amazon could pull a lever or something and all of a sudden maybe somehow, whether it’s accidental or intentional, make promotions not attribute ranking through stuff like that.

Yeah, absolutely. That’s been a topic of discussion forever. But as of right now that’s not happening.

Exactly. And it’s not like we will hide that information from you. Like –

Right. I mean there’s no point in us running launches if they don’t work.


Yeah, I mean if launches don’t work we’re going to be straight up and say okay yeah, this strategy probably won’t work. Maybe there’s something else that we can try.

Right, and that’s why it’s important for us to keep you guys updated, at least from what we’re seeing with our launches since we run so many every single day and since Andrew has seen so many. It’s really important to help you guys know where we’re at and what we’re seeing. And what we’re seeing is that steep discounts still do work when it comes to product launches. Okay, so let’s see. When people are performing a launch, when they’re in the middle of the launch – dang it. Hang on. I lost my place. Oh yeah, yeah, okay. So let’s talk about when people are in the middle of a launch or a promotion. Will people, or should people expect to see results right away, or when should they expect to see something happen when it comes to keyword ranking?

So my – like my typical launch suggestion lasts for 10 days, usually 10 days, seven to 10 days. Usually people will start to see ranking improve around day five. So during a launch you can expect to see a lot of different things. You can expect to see a big fluctuation in BSR, both up and down, big fluctuation in ranking, both up and down. But right around day five it typically starts to stabilize. So at day five you’ll start to see ranking like steadily increase. So like let’s say if you start on Page 3 for your targeted keyword. You might jump down to Page 6 during the first two days. Day three comes around and you’re back up to Page 3. Day five comes around, you’re creeping up Page 2. Day six, day seven, day eight, you’re moving up Page 1. That’s the typical – that’s typically what it looks like.

People tend to freak out when they’re on like day two of a launch, right? Yeah, explain that. Like they’re on day two of a launch and they see the product went down in ranking. They’re like what in the world? What just happened?

Right, yeah. So I mean that’s just part of Amazon’s algorithm. That’s where people – I think that might even be where some of these rumors are stemming from where people run launches for like quote unquote tests, and after two days they’ve dropped to page 20 and they freak out, right? Let that launch run its course, and it will work. If you end prematurely you’re hurting your sales history, and it’s just going to cause problems down the road. Let that launch run, and you’ll see ranking improvement as long as you’re running with the appropriate strategy, of course.

And some of these – so some of these questions or this data is like dependent on the market, too. This specific question. Let’s say someone reaches Page 1 for their primary keyword before they expected to, like maybe before their expected launch day or the end of the launch.


Would you recommend that people stop their launch early, or just like kind of let it ride for a little bit?

Yeah, that’s a good question. So if a listing reaches Page 1 and organic sales pick up to match the listing, the other listings on Page 1, then yeah, I mean go ahead and end that launch. There’s no reason to give products away at that point. If you get to Page 1 and sales pick up just a little bit you may want to let that launch continue so you can build a stronger sales history and maintain that Page 1 ranking, and then you can see organic sales coming in in the future.

Now what would you advise when considering launch numbers specifically? So like when somebody wants to find out the number of units that they should give away or the number of units they should put a heavy or steep discount on, what would you say to that?

Yeah, so I mean this is going to sound like a plug for Viral Launch, obviously, but Market Intelligence, a great place to start. Analyze the market. Analyze that keyword. See what listings on Page 1 are doing in terms of sales volume. And you want to match that with your promotion. So generally, to develop a strong sales history you want to have your launch last for at least seven days, sometimes more. So seven days is kind of like the window where you need to run a launch for at least seven days to develop a strong enough sales history to maintain Page 1, or to even get ranking on Page 1. The additional three days that I usually recommend on the end of that are to help develop an even stronger sales history. So once the steady flow of promotional sales stops you’re able to stay there longer and generate organic sales recurring.

What would you say, what would you talk about post launch strategy? What’s the best strategy people can implement after an initial promotion if they run one for a keyword?

Yeah, so after your initial launch you’re likely ranking on Page 1 for your primary keyword. If your listing is competitive you’ll probably start seeing an increase in organic sales right away. But let’s talk about a scenario where maybe your product isn’t just as competitive as all the other listings on Page 1. I kind of alluded to it earlier, but like some of the recommendations we have are to drop your price a little bit. Develop a stronger sales history for that keyword. Other things you can do – I’ve got to think about this for a second.

Yeah, yeah. No, you’re good.

I had a bunch of stuff for this, too. Yeah, so like another thing you can do is run another promotion for another keyword. The best way to see the most organic sales is to be ranking on Page 1 for as many relevant keywords as possible. So if you see that you have – you’re in a market where you have 10 relevant keywords that are all going to attribute to your aggregate sales you want to be ranking on Page 1 for all 10 of those keywords. You don’t want to just be ranking on Page 1 for one of those keywords, and then you’re only seeing 10% of the sales that you would be seeing if you were ranking on Page 1 for all of your relevant keywords. So generally I would say to target multiple keywords with multiple promotions.

Let’s say you have two primary keywords for a product. If you run a launch for one specific one, and let’s say they’re similar. Let’s say maybe they’re similar, but they’re different enough to where you would need to run two separate promotions to rank for both of them. If you run – let’s say you run a pretty like intense launch for one of the primary keywords and you get to Page 1 for that keyword. Have you seen ranking attributed to the other primary keyword in some cases?

Oh yeah, absolutely. So that kind of goes back to having a good, or a well-optimized listing. If you have those keywords in your title, if you have the correct keyword sequences in your title – so for example, like if you have like a fish oil, fish oil is your main keyword. Another keyword would be fish oil supplements. If you have fish oil supplements in your title and you’re targeting fish oil with your promotion you’re going to see a good, a sizable increase in ranking for fish oil supplements. You may even reach Page 1 for that keyword with the launch targeting another keyword. So yeah, I mean this goes back to making sure that you have a well-optimized listing.

Yeah, I think it’s good to, if people are trying to decide whether they should run a promotion for two separate keywords or run one targeting both or what have you, I think it’s always good to maybe even run one really targeted one for the primary, like the main keyword in that case, fish oil, and then see where you end up for fish oil supplements. And then if you want to just run another promotion for that right off the bat, you know where your baseline is going to be after the ranking has been attributed from the primary.

Yeah, no, that’s a really good analysis, yeah.

So Andrew, what else – do you have anything else that you want to tell people when it comes to launches, or launch strategy or launch data?

Yeah, so get advice. Don’t try to go it alone if you don’t have any experience. There’s always someone out there with experience that has looked into hundreds of thousands or however many markets and has the experience to tell you okay, this is the keyword you should target, this is the kind of strategy that will get you there, this is what an idea listing looks like in this market. You should try to emulate that. These are what your competitors are doing. This is your primary keyword. There are so many intricacies that go into a launch that you really need – there’s no substitute for experience and going into all the data.

Well, Andrew, thank you so much for being on the show today. It really is good to have a perspective like yours since, I mean you’ve been around the block. You’ve seen it all. You’ve seen brands built from 0 to 100, literally, and you’ve seen a lot of product launches go through. So thank you for taking time to be here and giving advice to everybody.

Yeah, thanks for having me, for sure.

I’ll do and outro, but for now –

Well hey, that is all for this week. Thank you so much for joining us here on Follow the Data. For more insights and reliable information on how to succeed on Amazon, subscribe to the podcast and check us out on YouTube. I’ve been working on a series of product discovery walk-throughs that will really help you understand how to leverage the tool. So just search Viral Launch on YouTube, and go to our page, and look for my face on one of the videos. And if you’re listening on iTunes it would seriously help us out so much if you would leave a review to let us know what you think of the show. And if you know another seller who’s feeling lost in the Amazon information war that’s out there, send them our way. We really want to be a resource for all sellers, and honestly, the information source in this space. So please tell your friends. Spread the word, and share the show with other Amazon sellers.

Thanks again for listening, and as always, if you want to be featured on the show, have an Amazon-related question or an idea for an episode, feel absolutely free to leave us a voicemail. Our number is 317-721-6590. Until next time, remember, the data is out there.

Amazon Seller Case Study: 3 Amazon Product Launches

A Viral Launch Review: 3 Amazon Product Launch Case Studies

“After one month of using Viral Launch’s Amazon product launch software, I went from $400K/month to $650K/month. My products are selling like crazy!!!” – Camilo | Amazon Seller

After running over 20,000 Amazon product launches and working with over 5,500 brands, the Viral Launch team has heard countless Amazon success stories.

Our favorite part about providing our Amazon seller software and services is hearing about how we are helping to transform businesses. And we are complete suckers for the dad who was able to quit his day job and spend more time with his kids or the hard-working seller who finally claimed the top spot on page 1 to hit that long-elusive revenue metric.  

Using a proven strategy to sell on Amazon has an enormous impact on sellers, their businesses, and their lives. We’re sharing case studies from a few of the many sellers who launched their Amazon businesses to success in this Viral Launch review.

Viral Launch Review: amazon seller case Studies

The following three brands all have one thing in common: they were searching for a way to increase Amazon sales. In this Viral Launch review, check out how they did just that through Viral Launch’s offerings.

Amazon Seller Case Study #1: Will and Tim

New Brand Leverages Viral Launch for Immediate Amazon Success – $85K/month

Summary: Will and Tim used Viral Launch’s creative services and launch platform for their new private-label brand. In 90 days, their performance was as follows: $85K/month in sales, a 30-40% conversion rate across all products, #1 ranking for top keywords, and #400 BSR in ALL Health and Personal Care.

Amazon Seller Case Study #2: Ben

Home Essentials Brand Boosts Revenue by 150% with Viral Launch – From $2M to $5M/year

Summary: Ben and his team started selling on Amazon in 2015. Faced with the challenge of increasing visibility for products buried in Amazon’s search results, Ben utilized Viral Launch’s promotional software in 2016 and has since increased annual revenue by 150%. With 20+ products launched, the brand is now on pace for $5M in revenue in 2017.

Amazon Seller Case Study #3: Camilo

From $400K to $650K/Month in One Month with Viral Launch

Summary: Camilo started his private-label FBA business in 2014. After finding it difficult to gain visibility for his products, Camilo ran promotions  through Viral Launch. In just one month, he went from $400K to $650K/month and is projected to sell over $7M in 2017.

Write Your Amazon Success Story

Whether you’re just starting out or have an established Amazon business, there is always opportunity for sales growth. A solid “how to sell on Amazon” approach involves:

  1. Sourcing a profitable product that will allow you to quickly scale, found through Amazon product research. Start by calculating your profit with an Amazon FBA calculator
  2. Setting up your listing for high clicks and conversions with stunning Amazon product photos and an optimized listing
  3. Gaining visibility with keyword ranking for your product’s high volume and high conversion keywords
  4. Gathering social proof with Amazon email follow-ups targeted for reviews and seller feedback

No matter where you’re hoping to take your Amazon business, Viral Launch would love to help you get there. We offer software, creative, and consulting services to help you source, launch, and dominate on Amazon.

Join Tim, Will, Ben, and Camilo and dominate your product markets on Amazon with Viral Launch!

There is no silver bullet to Amazon success. You need an arsenal. Viral Launch is that arsenal.

Tim, Will, Ben, and Camilo’s Viral Launch review: ★★★★★

Post: A Viral Launch Review: 3 Amazon Product Launch Case Studies

Related: $40K in the First 30 Days on Amazon with Viral Launch Flight Crew

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