Consider Glorify to be your one-stop-shop for product images. With its background–removing tool, a massive collection of stock images and models, and templates created for Amazon, Shopify, Instagram, and many other e-commerce platforms in mind, Glorify is the perfect tool for anyone who needs product photography.
Just as Canva makes graphic design a breeze for novices, Glorify simplifies product photography for e-commerce entrepreneurs. Designed to fit the needs and wants of online brands, Glorify is a time-saving, sales-converting necessity.
It’s no wonder 51,000+ entrepreneurs utilize Glorify for their design needs. With their tools, you can handle all of your product photography needs other than taking the actual pictures. Speaking of which…
When creating your Amazon listing, the value of product photography cannot be understated. In the old days of Amazon? Sure, you could skimp on high-quality product images and still pick up sales. But in 2021? High-resolution, professional images are a necessity for any seller looking for long-lasting success.
But not just any photographer will do. You’ll want a photographer with experience in e-commerce. One who knows the value of eye-catching product photography that shows how a product might be used.
That brings us to Dripped Image.
Photographer/owner Jason Weller has plenty of product photography experience under his belt, in addition to years capturing sports, concerts, and events from around the world with his camera. The result? Professional-quality photos that highlight the best of your product and lifestyles that wouldn’t feel out of place in a prestige magazine.
Although simple, it’s vital to remember one of the foundational elements of a successful product is the product itself. You can do everything right to identify a winning product idea, create a product listing with captivating images and search engine optimized copy, and perform advanced advertising strategies. But if you have a crummy product, you’ll likely be inundated with negative reviews and experience dwindling sales.
Thus, it’s critical that you find a manufacturer or supplier that you can trust to deliver a quality product and work with to make improvements.
Alibaba became one of the world’s largest companies, largely on the strength of its B2B e-commerce platform. Buyers choose from hundreds of importers and exporters worldwide to find their ideal product.
The sheer size of Alibaba’s marketplace makes it convenient for Amazon sellers looking for a perfect supplier.
Selling on Amazon is an incredible opportunity for those with the entrepreneurial spirit and attitude, and has paved the way for countless people to make their dreams come true and find financial freedom.
So it only makes sense that the go-getter ethos of entrepreneurs can lead to intense competition in the pursuit of perfection. As a result, that commitment and determination can lead to constant tinkering and monitoring of your store’s performance. And unlike traditional retail stores, your store is open 24/7/365.
Thus, you’ll want to keep an eye on the many aspects of running a business when away from the computer screen.
The Amazon seller app lets you take many aspects of managing your Amazon business from Seller Central with you everywhere you go.
Use the Amazon Seller app to track sales, fulfill orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.
With the wide variety of responsibilities on an Amazon seller’s plate, a true one-stop-shop just isn’t realistic. However, Viral Launch has you covered when it comes to reliably accurate product and market research.
Whether you’re starting on Amazon and looking for your first product or managing a sizable catalog of ASINs, Viral Launch’s comprehensive software suite can help you make intelligent decisions backed by a treasure trove of Amazon data.
For those looking for a profitable product to sell, the Product Discovery tool reverse engineers results based on filters you apply based on your goals and resources. Our most popular tool, Market Intelligence, provides continuously updated sales data that sellers can peruse to be a master of their market.
With thoughtfully integrated tools, Viral Launch truly is a one-stop-shop for Amazon product research. With pricing packages catered to your needs based on where you are in your Amazon journey, you don’t need to spend an arm and a leg to gain that numerical advantage.
Simply put, Viral Launch’s Amazon seller tools offer almost everything a seller could ask for. In business, there’s no greater advantage than the statistical advantage.
One of the most anxiety-inducing facets of running a business is understanding the possibility that you’re not maximizing your potential.
“Is my hero image costing me sales? Would a price decrease significantly boost sales and increase profitability? Would tweaking the product title lead to more traffic?“
These are just a few of the countless questions you may have about your Amazon product listings. Implementing significant changes to your listing can be nerve-wracking due to the unknown outcome. Luckily, you can find the answers with actual results by split testing in smaller doses with Listing Dojo.
With Listing Dojo, you can let the data make the decisions. Listing Dojo allows you to run tests on your listing’s title, price, images, or description. As you run the split testing, you’ll be able to see how these changes are impacting your bottom line. Once the tests have run for an appropriate amount of time (recommended: 7 day minimum), you’ll have informative reports comparing and contrasting each’s performance. You may be surprised at how one minor tweak can impact your bottom line.
Moreover, Listing Dojo is entirely free, making it a no-brainer for maximizing profitability.
The topic of selling your Amazon business is one we’ve tackled recently, and the business valuation tool from Empire Flippers is the best starting point you’ll find. You can fill out their brief form at no cost, and they’ll run the numbers for your company evaluation.
Within minutes, you can discover your business’s estimated valuation to consider if selling is right for you.
Once you’ve received your valuation, you receive a breakdown that operates as a SWOT analysis for your valuation. , the tool provides automatic feedback to help you understand your valuation at a categoric level. Consequently, you can keep that feedback in mind as you advance your business.
An innovator in the e-commerce business transaction industry, Empire Flippers is as trustworthy as they come. Whether considering selling your business or not, every seller should take a few minutes to understand their business a little better from a buyer’s perspective. And if selling sounds right for you, you can certainly entrust the Empire Flippers team to guide you through the process.
In conclusion, these Amazon seller tools are among the many that can make life easier. What Amazon seller tools have been a tremendous asset for you? Let us know in the comments!
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As the largest and latest round of stimulus checks make their way into bank accounts across the USA, we take a look into how you can use it as an investment into your business.
According to the IRS, about 90 million Americans were sent their $1,400 stimulus checks on Wednesday alone, with more to be sent in the coming weeks.
The newfound financial flexibility creates opportunities previously not afforded for those fortunate enough to receive the $1,400 as “extra” money. One popular way to view the stimulus check is as an avenue into investing, but investing isn’t limited to stocks.
Instead of investing in another company, why not invest in your own?
Whether you’re a longtime seller, beginner, or considering leaping into FBA, there are plenty of ways to rejuvenate or jumpstart your Amazon business with $1,400. By investing in your e-commerce business, you could easily turn your stimulus check into a long-term money-making machine.
We should mention this isn’t necessarily a guide. Every seller’s journey is different. The options we’ll highlight below are merely a few options you may want to consider. With prudent planning, these options present a promising opportunity for you to get a great return on investment from your stimulus check.
Without further ado, let’s dive into it!
Elevate Your Product Research Game
When it comes to selling on Amazon (and in most aspects of life), having the luxury of reliable data to base your decisions on is a tremendous luxury. For Amazon sellers, this is made possible through product research.
Whether you’ve yet to begin your FBA journey or have a catalog full of successful products, product research is crucial for sustained profitability. When you have access to comprehensive market data, it’s almost like having the answers to a test.
While reliable Amazon sales data is crucial at all stages, it’s especially vital for beginners. The research that goes into deciding upon your first product serves as a foundational aspect of your Amazon career. Choosing to source and sell a product without conducting intensive research with data you can trust is a surefire way to make your first product your last product.
So if you’re beginning to look into FBA, test out a few software providers. Most software providers will offer a free trial, giving you time to see if they’re right for you.
Feel free to test trials from different software providers simultaneously to compare and contrast the data. If you notice any inconsistencies, don’t be shy. Ask their customer service team how they arrive at their numbers. With such an important decision that can pay off handsomely, don’t leave any stones unturned.
Aspiring Amazon entrepreneurs aren’t the only ones who can take their product research game up a notch. Often, Amazon sellers don’t utilize all tools within their toolset.
Whether there are underutilized tools in your current software plan or an opportunity to upgrade your plan for additional access, there’s no better time than now to explore unfamiliar tools. Amazon is constantly evolving, so sellers must evolve with it.
Boost Your Business with Captivating Creatives
It’s springtime! You know what that means. Spring cleaning!
For Amazon sellers, the seasonal cleaning isn’t limited to dusting ceiling fans, clearing out the refrigerator, and giving your home a good deep cleaning. It may be worth considering if your listing creatives are due for an upgrade.
Do your listing’s copy and product photography abide by Amazon requirements and follow the style guidelines? Is your competition doing something with their photos that seems to be working? Are you maximizing your visibility by having a keyword-optimized product listing, or are you missing out on indexation for keywords customers are using to products like yours?
These are just a few of the questions you should ask yourself when considering updating your creatives.
Even if your product photography is in tip-top shape, additional photos can still provide plenty of benefits for your business. For example, possessing extra product images opens the door for creative advertising.
One way you can spruce up your advertising with enhanced photos is Amazon Posts, a relatively new option to increase brand visibility. Amazon Posts is a social media-like platform within Amazon that allows brand registered sellers to flex their advertising muscle. Appearing on product detail pages selected by Amazon, brands get the ever-important chance to poach customers from competing listings.
The best thing about Amazon Posts? It’s totally free. Well, submitting your Posts is free, anyway. You’ll still want professional photos capable of enticing customers to earn a click. Since Amazon Posts is somewhat new, it’s flying under the radar of many sellers, but can be an incredibly efficient weapon for stealing customers from the competition.
Additionally, having extra photos come in handy if you sell outside of Amazon or may consider selling elsewhere at a later time.
Lastly, having extra photos at your disposal provides an even better opportunity to experiment for peak optimization. Once you’ve got premium product photography, don’t forget to split test! With a plethora of split testing sites to choose from, it’s an easy step to maximize your conversions and profitability!
Flex Your Marketing Muscle with PPC
Another great way to invest your stimulus money into your business is by using it to take the next step with Amazon PPC (pay-per-click) advertising.
Although Amazon debuted PPC advertising in 2012, it has grown considerably over the last 2-3 years and shows no sign of slowing down. With Amazon expected to net nearly $13 billion in advertising in the United States marketplace alone, the company has every reason to continue pushing and developing PPC.
Whether this means finally taking that PPC course, creating your first campaign, or trying out an unexplored ad type, doing it with a bonus $1,400 makes it a prime opportunity to experiment with PPC.
For sellers currently selling, it especially makes sense to test out new campaigns now as plenty of customers are flush with their stimulus money and tax season right around the corner.
After all, you’re not the only one receiving the stimulus. More customers shopping with more money is a recipe for more customer searches. As your product appears more frequently through search and on competitor listings, the sample size for your campaigns grows larger and, thus, more reliable.
Fortunately, the options are flexible for you regarding your PPC campaigns. Set your budgets as low or as high as you feel comfortable with, and barring disaster, let them run until the reporting data begins to stabilize. Once they’ve matured, you’ll have real data on your performance that you can use to optimize to your advantage.
Scale Your Store by Expanding Your Brand
Suppose you feel like you’ve squeezed nearly all the juice you can out of a product. First off, congratulations! It’s every Amazon sellers’ goal to reach and maintain peak performance, but what do you do once you’ve achieved it? For many, it can be a never-ending pursuit of perfection.
However, it may be more beneficial to scale your brand by finding your next home run. Think of your stimulus check as $1,400 off the development of your next product, and this becomes especially beneficial.
Of course, this entirely depends on your goals, resources, and risk appetite. Ideally, the learning curve for launching a new product shortens with each new product. If you’ve built a strong brand on Amazon, the likelihood of your next product being a success increases exponentially.
Instead of squeezing every penny possible out of your current storefront, dig into your sales reporting numbers and do your best to determine the best course of action for your business.
Don’t miss out on the opportunity to supercharge your Amazon business! Whether jumpstarting your entrepreneurial career or looking to take your existing e-commerce operation up a notch, investing in your business with your stimulus money could provide an excellent, long-lasting return on investment.
No matter what you decide to do with your stimulus money, enjoy it! Without a doubt, extra cash in your pocket is nice. But creating long-lasting, sustainable sources of income is even better.
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The saying goes that a picture is worth a thousand words, and it holds true even when it comes to product photography. Photos make a much bigger impact on shoppers than even the most eloquently written product description. The majority of information transmitted to the brain is visual, and everything else tends to fall by the wayside. Online shoppers might remember bits and pieces of the information they read, but photos make a lasting impression that keeps them on the page.
Because photos make such a big impact, the internet is overloaded with tons of visual content. This means that to stand out from the crowd, you need to produce unique images that capture the attention of shoppers and help them engage with your product like they would in any store on the shelf.
If you’re thinking about selling on Amazon or have already started and are looking for a way to set yourself apart, product photography is a great place to start. As you begin thinking about the best images to represent your product and brand, here are 5 important things you need to know about Amazon product photography.
1. Types of Product Photography
Many of our more experienced sellers are most likely aware of the types of photos that make up a photo set. But to be sure we’re all on the same page, let’s go over the basics:
Product only images – these are clean-cut images that appear on an all-white background and, as the name suggests, include only the product. Product only images show off the main features and details of the product. Amazon requires that the first image in your set, or the “hero” image, for any product be a product only image. It’s usually a good idea to include more than one of these images in your photo set that shows the product from different angles or even up close, so shoppers get the full effect.
Lifestyle images – this type of photo shows the product in context, placing it in an environment where it would most likely be used. Oftentimes, these photos include models using the product to give it further context. Lifestyle images help shoppers to visualize the product in their own lives, exciting them about the product and nudging them to add to cart.
2. Amazon Product Photography Requirements
For consistency across listings, Amazon does require that all the photos in your set meet a few technical guidelines:
Images must be in TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) or PNG (.png) format
Image pixel dimensions of at least 1000 or larger in either height or width is preferred
Images should use either sRGB or CMYK color mode
Hero images have their own specific requirements since they are the first images shoppers see when browsing in the search results. These requirements include:
Photo must be on a plain white background (RGB 255, 255, 255)
Image must not contain extra products that may confuse the shopper
Image should not contain any text or graphics
The product should fill 85% of the image frame
Image should not be an illustration or rendering of the product
Photo should not show any excluded accessories
No logos, watermarks or inset images should be included in the hero image
Secondary images, including feature and lifestyle images, need only follow the technical requirements. Graphics and composite photos can be used on secondary images to further detail product features, but ensure they are not overwhelming or confusing to shoppers.
One other thing to consider is that Amazon displays all images in a square format, regardless of the shape of the original photo. Amazon automatically adds white padding around any long, rectangular photo to make it square. This could make the product appear smaller, making it difficult for customers to get a good view. For this reason, when completing your photography, it’s best to display the item or items in a way that can be easily cropped into a square image.
3. Product Photography Affects Clicks and Conversions
Before you hurry the photography process and upload unprofessional images that don’t adequately represent your product, you may be interested to know that product photography directly affects clicks and conversions. Some shoppers may even consider product photos to be more important in the buying process than spelled-out product information. Good product photography will help boost clicks and conversions by:
Making a good first impression – People form a first impression in a fraction of a second. On Amazon, the hero image is the first thing a shopper sees when browsing. Most shoppers are not choosing which items to click on by reading the title, but are instead making quick decisions based on the images they are seeing.
Engaging customers – A high-quality image will grab the attention of shoppers and make them more likely to stick around on your listing. Photos draw the customer in and encourage them to learn more about your product, which when paired with engaging product information, will nudge them to purchase.
Increasing the perceived quality of your product–Badly lit or unprofessional photos can quickly make your product seem cheap and undesirable. Even if you are selling a high-end product, a grainy product image will bring down the perceived value of your brand and customers will not bother sticking around to learn more.
Reinforcing your branding–Photos should always tie in with your overall branding goal. Generic or photoshopped images tell shoppers nothing about your brand or product. Presenting a cohesive brand across all marketing fronts will reinforce a professional image and make shoppers more confident in purchasing from you.
4. A Good Photo Evokes Emotion
With countless brands and products already available for purchase, online competition is fierce. In order to convert sales, you have to do more than just show your product in good lighting. An effective photography set will also evoke emotions and set a mood that connects with shoppers.
Many of the Amazon product photos do not do their jobs of advancing nonverbal communication. Your product photography should speak to customers and draw them in instead of being just another image they glance at and then ignore. Good photos will inspire shoppers to take action and buy your product.
Raising emotions in shoppers can be achieved by using appropriate lighting, product placement and props in your photography, much like the photos below. These images work to actively engage customers by illustrating how the product should be used. Each of these images sets the mood for the customers. Shoppers can imagine using the product to make a refreshing drink on a hot summer day. And all of this is achieved by utilizing natural light and summertime fruits.
5. Professional Photographers Know Best
While it is possible to create engaging and high-quality product images on your own, a professional photographer will have more experience and the right equipment to get the job done correctly. Especially if you’re working on expanding your business, it’s often best to outsource listing elements like this to the experts. At Viral Launch, our team of photographers has worked with hundreds and hundreds of clients to produce high-quality product photography for Amazon listings.
Viral Launch photographers work directly with clients to ensure images accurately represent the product and the unique branding of each business. If you’re just getting started in the Amazon game or have little to no photography experience, hiring a professional might be the best choice for you. This will ensure you get high-quality photos that work to convert sales.
Build Your Business
Product photography is just one component of a successful Amazon listing. While shoppers base many of their purchase decisions on images, you still need the rest of the components in order to make money. On Amazon, you must do everything well in order to do anything well. Consult with the professionals at Viral Launch to learn more about how photography and listing optimizations work hand in hand to promote sales of your Amazon product. We’re here to help guide you on the path to Amazon success!
Having high-quality images of your product is integral to your success on Amazon. Photos can make or break your sales, especially in the age of Amazon where the primary indication of what your product is like comes from your photos. Join host Cameron Yoder for a conversation with Lead Viral Launch Photographer Dustin Kessler where he reveals 5 tips for creating better Amazon photos.
To click or not to click, that is the question. Really, though, that’s the question that shoppers are asking themselves as they scroll through Amazon search results. And one of their main considerations as their eyes quickly pass over the page is product photography. Having high-quality images of your product is integral to your success on Amazon, encouraging shoppers to click and convincing them to purchase. Photos can make or break your sales, especially in the age of Amazon where the primary indication of what your product is like comes from your photos.
I’m Cameron Yoder, your host for Follow the Data: Your Journey to Amazon FBA Success. In this show we leverage the data we’ve accumulated at Viral Launch from over 30,000 product launches and our experience working with 6500 brands to help you understand the big picture when it comes to Amazon and, more importantly, the best practices for success as an Amazon seller.
In today’s episode I sit down with our lead photographer, Dustin Kessler, to talk about the best practices for product photography, what to do, what not to do and why a professional photographer is worth the investment. Let’s jump in.
Dustin, how are you doing today?
I’m doing pretty good. It’s a Friday, and we’re killing at the office, getting a lot of stuff done. Excited to be here.
Dustin is excited to be here. We are killing at the office. We’re in a time of transition right now. We’re actually doing some construction on the office, opening up the space a little bit as our team continues to grow.
So Dustin, I want to introduce Dustin a little bit, and then I’m going to have him talk about himself just a little bit, too, but Dustin is our lead photographer at Viral Launch, and he has over a decade of experience in commercial photography specifically. And he’s worked with clients ranging from local coffee shops to Fortune 500 companies like Samsung and Walmart. It’s pretty crazy. He’s also done a ton of product photography with Amazon and Viral Launch specifically. So Dustin, maybe intro yourself a little bit. Also maybe answer first how many products do you think you’ve shot for Amazon specifically?
For Amazon specifically I would probably say – I mean it’s definitely in the hundreds if not more than that, but I kind of – you know, I got into photography over 10 years ago now, just kind of picked it up as a hobby, really, really enjoyed it, started doing a lot of research. I’m the type of person when I get into something I really just like throw my entire self into it and learn as much as I can. So I picked it up in high school, ended up going to college for it, and about halfway through college I fell in love with just the idea of commercial photography, of telling a story through a scene, a product, lifestyle from the automotive field, to product, to fashion, whatever it was, just that entire commercial realm is kind of what I fell in love with. So it’s been a really interesting journey since then. I’ve done a lot of different things from, you know, just local coffee shops, helping them grow and helping them, you know, have this visual presence in this digital age, whether it’s through social media, or ad campaigns, email campaigns, anything like that, to working with, you know, huge Fortune 500 companies like Samsung and Walmart and others just to name a few. But it’s been a great journey, and I’m excited to be at Viral Launch, and we’ve done a lot of great things for a lot of great people. So looking forward to continuing that.
Yeah, I think one thing that a lot of people forget, especially in this space – well, a lot of people kind of forget to, number one, get a hold of fantastic photos.
But also the importance of telling a story with photos is something that not a lot of people know of, and that’s something that – I mean you, you are really passionate about, but it’s something that is hard for people in, I think that are selling on Amazon, to really see. And so today I’m really excited to kind of just pick Dustin’s brain for all of our listeners when it comes to photography specifically on Amazon because this is a space that’s really important. It’s something that’s going to capture your audience’s attention first on Amazon, one of the first things that they see. So Dustin, if you could, maybe break down a handful of tips that you have for us. What would be maybe one of your first tips that you would tell people, that you would tell our audience when it comes to photography on Amazon?
So with Amazon, you know, you don’t have a physical product in front of you, right? You only see – you only see what the seller is showing you through their listing, whether it’s your photos or it’s your text, whatever it is. So you don’t have that product in front of you. You can’t have it in your hands. You can’t have that like tactile like oh, this is what the product is, right? So the biggest thing when it comes to e-commerce photography, and in this case Amazon photography specifically, is you have to be able to tell a story with your product, right? You have to be able to show your product in a way that makes people relate to it, makes people think oh yeah, I can definitely see that product in my house. I can see that product in my life being used for whatever purposes I decide to use it for. And you know, if you have – if you just have that main image, that main studio white background image, yeah, it could be the nicest main image in the world, but if you have nothing to follow it up with, you know, what story is that telling people? What is that relating to people? It’s just saying hey, here’s a product, right?
So that story then, that story is what evokes an emotional response, right? So the whole – this kind of falls into the idea that your photography should evoke an emotional response from a customer looking at your photos. And so is that accomplished then by the story, essentially?
I would definitely say so. You know, there’s that phrase that a picture says a thousand words. When it comes to product photography and telling a story through your product it’s not as much you as the seller saying these thousand words. You want your photos to say that. You want your photos to develop the story of their own and evoke that emotional response within the potential buyers because each buyer is going to be different. They’re going to look at the same products and the same story that you present, but if it doesn’t tell the story of your product well enough it’s not going to relate with them.
I do – I want to focus on this a lot because I think this is maybe – this is a very important aspect of product photography on Amazon. Could you give us – I see maybe listeners asking, okay, or telling themselves hey, okay, now I know that I should tell a story with my product, but can you give us like a comparable example of what that would be just for any random, like any random product on Amazon, what would telling a story for something like, I don’t know, oven mitts or like a grill brush look like?
So we’ll take – we’ll take like the grill brush, for an example. You – per Amazon’s terms of service obviously you have to have a white background image as your main image, and at the end of the day there’s only so many ways that you can, you know, that you can slice that cake for the main image. You can pose it different ways, try to fill up as much of the frame, have like a badge on there, even though that’s a whole other, that’s a whole other story in itself. But there’s only so many ways that you can do that main hero image. But if you light it correctly, make sure it’s good, the product is in focus, like those are the main pillars for that main image. But then once you get into that story itself with those images with this grill brush, like there are so many different ways that you can use this product, right? Whether it’s, you know, getting flavor onto chicken as its grilling, or a burger, or a steak, whatever you’re using on the grill. Like there’s so many different ways that you can use it, and being able to tell that story of those uses is really important. But you also have to remember other aspects of the product. Is it dishwasher safe? Is it, you know, is there a certain temperature of liquid, stuff like that, where most people when they’re just taking a picture of their product they’re like okay, I’m going to take a picture of the product out of the box, in the box and then maybe next to a grill, right? There are so many different ways that you can show that product in use and tell that visual story.
Do you think there’s a – is there a benefit to telling that story through like a linear progression of how it’s used, so like oh, you open up the grill, like you put the grill brush in the grill, you wash the grill brush after, whatever? What do you think; is there a method to having a linear progression, or not necessarily?
I think there’s definitely a lot to say for having that linear method of photos. That’s one thing that we do for our clients specifically is when we send them out a photo set, a completed photo set, we generally try to lay out the photos in what the best story that we feel would look like. And you know, say hey, upload these photos in this order and see what your conversions are like in this way. At the end of the day it’s each person’s prerogative whether or not they put it in that order. I think there is something to be said for that story, though, in that order because it, you know, it shows somebody something from start to finish.
It’s like reading a visual book where you open page one, and you’re like okay this is the product. Open page two, this is where you start using the product. And by the end you see the entire progression of that story.
That’s good. So okay, tip number one, tell a story. What about, what’s another tip?
I would say something that a lot of people don’t necessarily think about, and this may just be because people aren’t trained to think this way, is correctly lighting your product. There’s a lot – there’s a lot that goes into photographing products so features stick out, but also making sure that just the product overall looks very appealing. You can have a beautiful looking product, but if you shoot it and light it incorrectly it could look really boring. It could look – the image can look really flat. There could be, you know, no emotion evoked from that image, and that’s not something you want to do. Another thing that like in this digital age that we see people doing is the convenience of having cell phones with pretty good cameras, honestly, is both a blessing and a curse. But in the Amazon space I would go with the latter because you can take a photo of your product on your phone. It will look great, you know, it will look nice and crisp and bright, but that’s on your phone. Once you get it on to Amazon and you put it next to professional photographs, you know, maybe your background isn’t completely white. Maybe it doesn’t stick out as much. Maybe it isn’t quite as in focus as you thought. So there’s these things that are convenient for everyday life that aren’t necessarily convenient for product photography on Amazon. Because if you have a cell phone photo next to a professional photograph you’re going to tell a difference.
Oh yeah, absolutely.
Especially with the white background photos.
Let’s say someone – let’s say someone listening bought, like just bought a starter kit, like a photography lighting starter kit. So they have maybe a handful of semi-good, semi-good equipment to use for product photography, but they’re not the best, maybe the most professional photographer, but they have good, like decent lighting equipment. What’s a really simple recommendation that you would give them on how to really just enhance or make the most of simple lighting equipment?
So generally most like photography studio starter kits are a white like backdrop box, which most of the time we call a lightbox in the industry, two to three lights that they can set up, and obviously whatever camera they’re using, right? So that’s generally the starter package for when people buy like basic studio equipment. I would say YouTube is your best friend, especially if you’re the type of person that you’re eager to learn, you’re willing to do and put the work in that is required to learn these things to better your Amazon business. YouTube is definitely your friend. Look up lighting tutorials and stuff like that for product photography specifically because there’s going to be a difference between, you know, lighting a portrait and then lighting a bottle, right? It’s just going to look completely different. So I would definitely suggest people, you know, jump on YouTube. Go spend 30 minutes a day and learn because at the end of the day learning more stuff is not a bad thing.
Right, right. That’s right. Well, okay, what about, what’s another general tip that you would give everybody?
So this is a tip that I think a lot of people kind of overlook, and it is don’t overload all of your images with text and graphics. This is something that we see sellers doing all the time on Amazon, whether it’s on your main image, which if you put text and graphics on your main image you run the possibility of getting it flagged and taken down. Obviously nobody wants that. But just in general, in the rest of your photo stack on Amazon having so many words and all this text and all these graphics and callouts, like for some products it’s beneficial, but that’s the minority of products. At the end of the day your photos should speak for themselves.
Where is the line? What is too much?
I think too much is when you’re trying to basically copy every single one of your bullet points and put it on all of your photos, and I think that a lot of people try to do that. They try to condense their bullet points into – or don’t, or just literally copy their bullet points and put it on the photos. Or for like a mop with, you know, a telescoping handle, you don’t necessarily need to show a photo that has six additional detail photos of how to turn the handle. It’s pretty intuitive, right?
Yeah, it is.
And there’s always – there’s always room for putting that text and putting those extra graphics on like a card that you put in the box. That’s how a lot of instruction manuals in most products in retail stores or companies that have been doing products for, you know, 40, 50 years, they have instruction manuals for a reason. You don’t necessarily have to have an instruction manual in your photo stack, and a lot of people get hung up on trying to explain so much about their product when 99% of people are going to be able to figure it out on their own. And it distracts from the image, and it gives you less room to tell that story and evoke that emotional response like we talked about at the beginning. And if you are not evoking that emotional response right away you’ve already lost that person. You only have a couple seconds to effectively communicate what your product is and what it’s about and really relate to that person. And if it’s – you know, if somebody’s looking at a photo and they’re not sure where to look because there’s text everywhere, you’ve already lost their interest.
This is one specific area that I think a large majority of sellers on Amazon that have graphics fall into, text or graphics overlaying in images, fall into the category of it being a bit much, right, of it being too much.
So if you’re going to include text or graphics in your images I would really encourage you to be really intentional about it. Ask yourself if you need that text or if you need that graphic. Again, it can work really well, but since most sellers seem to fall in the latter category of it being a bit much I would really be careful with how you use it.
And I would recommend like – some of the text and graphics that I see as beneficial are actually things that don’t necessarily relate to the product specifically, but more the seller in the sense of okay, if you have a product in a market that you see competitors with reviews about getting, about products being returned because of, you know, an issue or a defect or something like that and it seems to be a consistent trend, if you’re going to make it your company policy to have, you know, a moneyback guarantee maybe throw that up there as a graphic on one of your photos in your stack. Things like that I can see being beneficial, but trying to take your entire listing and throw it on your product in the graphics just, it looks tacky, and it looks like an ad, and it doesn’t evoke an emotional response at all.
All right. What’s tip number four?
You get what you pay for. Quality is definitely worth the money. You can look up plenty of examples of, you know, big Fortune 500 companies skimping out on photographs. They’ll just hire, you know, somebody with a camera. They won’t do their homework on them. They won’t set a standard for what is worth the money and what isn’t. And it starts to go down a very slippery slope of who can I pay the cheapest amount of money just to get photos done.
What would your vetting process be? What would your vetting process – let’s say you’re not spending – let’s say you want to save money and you don’t want to spend an absurd amount of money on a professional photographer, but you still want really good quality. What would your vetting process be for good photographers?
Definitely the way that people present themselves. Do your homework. That’s the biggest thing. Do your homework and shop around. If you go to a photographer’s website and you see some photos that you really like, do you think it can translate into your product? That’s a big thing of okay, I found this incredible wedding photographer. She’s awesome, or maybe it’s a person that shot your wedding. Photos turned out amazing, but there’s no way that they could, you know, translate that into photography for your specific product. So definitely look for people that are well versed with product photography. It’s worth the time to do your homework and shop around because if you just hire any photographer they could be great in one area but not great for your product.
Really like if you have – if your goal is to increase your sales and you have just bad photos it’s not going to happen, right?
And then you’re going to be, you know, you’re going to have paid for the service. You’re going to have paid for these photos, and you’re not going to improve your business at all. So it’s worth the time to wait a little bit to find the right photos or the right photographer, I should say, than just paying somebody to do your photos because you’re essentially losing money at that point. Photography is an investment.
And if you’re going to put money into an investment you want to make sure that you have the most probability to win at the end of the day.
I like to think of it like this. Think about how you’re paying for photos one time. It’s not a subscription. It’s not anything like that. It’s a single payment, and sure, it might be an initial upfront investment for you. However, think about how much more money you’re going to make after the fact you have these photos in hand, and customers seeing these professional photos done, think of how many more customers are going to buy your product because of those photos. It’s an upfront investment, but it’s going to make you so much more money and save you so much more time than the alternative, which is not having professional photos done. So tip number four, quality photos. Do you have anything else you wanted to add to that?
To that, just kind of to make an example I guess for a lot of people listening, kind of going to bring back that wedding photography. A lot of people have experience with wedding photography in the sense that either they know somebody that’s had wedding photography done, they’ve had it done themselves, whichever it is. If you hire a really good wedding photographer the images that you get back you’re going to remember forever. If you hire a not so great wedding photographer and the images you get back are subpar, you’re going to remember your day. You’re not going to remember the photos. And it’s the same with product photography. If you hire somebody just to take photos of your product, potential buyers, they’ll click on it, and then they’re going to forget the image. If you hire somebody who knows what they’re doing and can tell an emotional story with your product and elicit that response, those people are going to remember that photo, which means they’re going to remember your product. So kind of to draw all back to that, like quality is worth the money, especially to make sure people remember who you are.
That’s good. What about, what’s your next tip? What’s the last tip you have?
Brand perception can go a really, really long way with photos. Just a visual, just a visual overall, whether it’s photos or package design when somebody opens up a box, they’re very similar in the sense that you can really kind of put yourself on a pedestal as opposed to just on a shelf with everybody else. You can spend that initial investment, get those great photos, make people perceive that your product is really, really good. But if you don’t invest that money and that time into finding somebody that’s worthwhile to hire to do your photos, your brand perception is going to definitely hurt from that. And you can make yourself look really, really good, or you can make yourself look really, really bad. Like I said before, you could have the most beautiful, high-quality product on Amazon, but if you have terrible photos of it people are going to think it’s a terrible product.
That’s good. Perception of brand bleeds into perception of product, right? It’s all connected. What is the takeaway from all of this? From these five tips, what is a big takeaway for people?
Hire a professional. If your engine needs to be replaced and you know nothing about cars you’re going to take it to a mechanic. If you need photos and you’re not a professional photographer or you’re not super excited about learning how to become a professional or at least put yourself at a professional level, hire a professional. It will save you so much time and money. It will save you credibility with your product, and it will give you a much better brand perception.
That’s really good. Five tips – five tips that really encompass, I think, again what Dustin said, the importance of photography and the importance to really hire a professional, but not only a professional, but a good professional when it comes to product photography specifically. So Dustin, can you actually – a couple more things. Can you touch on how your work with larger companies, like we said in the intro, with something like companies like Samsung and Walmart, can you touch on how work with them has really helped your product photography with Amazon in the Amazon space?
A lot of times that I’ve done larger gigs for, you know, Fortune 500 companies, these bigger clients that have this significantly larger budget, you start to look at all of these things that go on behind the scenes in the shoot, and you’re like okay, how can I kind of like roll this into my own process and make this a lot easier? So whether it’s a location scout, a talent scout, stylists, anything like that, those are all – you know, those are all separate positions on these big shoots whereas with us we condense that all into the people that we hire. So you know, we hire these photographers that can be their own stylists, can be their own location scouts, can be their own model scouts and talent scouts and find the best location, the best people to present products very well. And I think that’s something that’s been very big about – or very important, I should say, that I’ve learned from these larger shoots. And like don’t get me wrong; having a huge team of people sometimes is really fun. It takes a lot more stress off your shoulders, and you don’t have to worry about so many different pieces of the puzzle. But learning how to be able to do all of that on your own and trust yourself and trust your judgment I think is really, really important as a professional photographer. It gives you more credibility, and it gives your work more emotion, I think, at the end of the day.
Yeah, that’s really good. I think that’s really good. That’s an important perspective to take, or to bring into the Amazon space specifically. It’s something that you can take other places, too, not just Amazon, but to others. So that’s really valuable. Can you – actually there is one more thing that I want to touch on. Can you touch on I think a lot of people either run into this or are in it without actually knowing it. But there are people that are married to their photos. Sometimes it’s really hard to actually see what’s wrong with something that you’ve created, right, because it’s yours. So how, how would you advise maybe breaking the perception of, or breaking someone away from being married to their photos if their photos aren’t the best? How can we work around this, people being married to their photos basically?
Sure. You know, and I think everybody kind of goes through this when it comes to photography, whether you are a professional or a hobbyist or you, you know, you bought a photography starter kit and you’re taking photos of your product and, you know, you think they look really great. But then somebody comes in and says hey, actually these don’t show your product very well. These aren’t that good. They’re not well lit, whatever it is. People tend to – and not just hobbyists or anything like that. Professionals do it, too. People tend to put a lot of their emotion into photography, which is a good thing, but also if you don’t understand how to remove that emotion and remove yourself from your work any critique that could make you better is only going to make you more stuck in your ways.
You know, I had the blessing of being able to go through certain college courses that were really, really helpful in teaching critique and criticism and feedback. Not everybody has that, obviously, but the one thing I’ve learned from all of that is if you can step back and objectively look at all the criticism and feedback and suggestions and changes, even if you don’t implement any of it, if you can look at it as being helpful or look at it as a way that you can improve or just look at something differently, I think that’s the first step in creating better content. You know, there’s editors in fields for reasons because if you write, you know, you write something and then it just went straight to print, what if there’s typos? You know, that’s why editors exist. And with photography if you don’t have – if you’re just putting stuff out and you never have anybody look at it, check over it, and you don’t take feedback or criticism, you’re doing yourself and your potential customers a huge disservice.
One of the things we do here is, you know, every time a photo set is done and ready to go to a client we have at least two people do a quality control check on it. And if a coach sees it going out and is like hey, like this doesn’t look right, they’ll say something, too. And at the end of the day the goal is to effectively tell a story. I had an example for myself when I did my first magazine publication shoot. I was super excited. I was like yeah, my work’s going to get published in a magazine. That’s great. It was an automotive magazine. And I spent eight hours on this shoot, went home, uploaded all the photos, had a peer of mine that has always been kind of a mentor to me. I sent him these photos on Facebook. I was like hey, what do you think of these? I just finished it. This is for my first magazine. And I was like hey, how do these look? And he told me that they looked like trash, just straight up. He’s like look, I’m going to be blunt with you. These are not good. You should – I wouldn’t publish this. And yeah, it stung, but at the end of the day I knew that the goal was to publish really good content. So I rescheduled with the owner. We shot the car again. And it turned out to be probably one of my favorite shoots I’ve ever done. So being able to remove yourself from feedback and criticism, remove your emotions from your work is just, it goes so far.
I would really encourage people in this space to seek out criticism, to seek out someone to prove your photos wrong because really your goal should be to provide the best photos possible for the price range that you’re comfortable with. And I don’t know, seek out criticism. Well, Dustin, what is one thing that you want to leave our audience with?
I think at the end of the day the thing that I would like to leave most people with is you get what you pay for. Just because somebody has a nice, fancy camera doesn’t mean that their photos are going to be amazing. So do your homework before you buy. Make sure that who you’re buying from for your photos is worth the money that you’re comfortable spending, and don’t be afraid to spend a little bit more to get that quality.
Well, thank you so much for being on the show, Dustin. There’s a lot of valuable information here for a lot of people on photography in general, but also photography when it comes to Amazon specifically. So thank you, Dustin, for being here.
No problem. I enjoyed it.
Well that is all for this week. Thank you so much for listening to Follow the Data. For more insights and reliable information that will help take your Amazon business to the next level subscribe to the podcast and check us out on YouTube. I’ve been working on a series of product discovery walk-throughs that show you how to really leverage the tool. Just search for Viral Launch on YouTube. Go to our page and look for my face in one of those videos. And if you’re listening on iTunes, please leave us a review and let us know what you think of the show. And if you know another seller who’s feeling lost in the Amazon information war out there, send them our way. We want to be a resource for sellers and the information source in this space. So please tell your friends. Spread the word and share the show with other Amazon sellers. Thank you again so much for listening. And as always, if you want to be featured on the show, have an Amazon related question or an idea for an episode, feel absolutely free to leave us a voicemail. Our number is 317-721-6590. Until next time, remember, the data is out there.
Thank you all for keeping up with the latest launch from the team at Viral Launch. Over the past couple days we’ve promised you something new and big that we’ve been working on. Something that will dramatically change the way you sell.
Well today is the day…..I would love to introduce to you, Listing Dojo. A listing optimization tool that allows you to train your listing to optimize for maximum profitability. Listing Dojo allows you to test nearly every element (title, price point, images, description) of your Amazon listing in order to determine which options make your listing the most money.
It’s sort of like a data driven crystal ball that shows you exactly what customers shopping for your product want. What price point will get the most sales? Which main image will drive the most clicks into my detail page and then drive conversions? What can I put in my title to lure in the most potential customers? Listing Dojo helps you answer each one of these questions definitively with hard cold data!
Like I mentioned yesterday in my blog post, the results have been incredible! Checkout this graph from a real user who tested four different price points. She spent no money and is seeing a net increase of over $6,000/month. This could be you!
Why Optimizing For Profitability Is So Important
Today when creating a listing, we create a listing that we intuitively feel is “good”, but we don’t KNOW how “good” it really is and what kind of impact is it’s actually on sales! Even if you’ve done an extensive amount of research, each product is perceived differently by potential customers. Without data to tell you exactly which variation is best, you can be leaving HUGE amounts of money on the table.
For example, you may set your widget’s price point to $19.99, but little do you know, changing your price to $19.95 could increase your sales by 10%. Or, actually increasing your price by $1.50 to $21.49 could increase sales by 50%! We’ve seen these kinds of results and it has surprised us.
Listing Dojo allows you to test any possible option for price, title, images and description and reports beautifully displayed stats back to you letting you know EXACTLY how each tested value affected your gross sales, net sales (accounting for returns, FBA fees, and the Amazon marketplace fee) page views, sessions, units ordered and total order items.
Listing Dojo will show precisely how to optimize your listing for maximum profitability!
Is This Only For New Sellers?
Absolutely not. This tool can be valuable for all sellers, new and seasoned.
For established products that are ranking and selling well: Your listing is already getting many impressions each day by potential customers in the search results. This allows you the perfect opportunity to test different price points, main images, and titles that may help you drive more of that traffic away from competitors and on to your listing. Just because you have used the same price, image, and title for the last few months and it has worked well for you, doesn’t mean that you aren’t still missing out on a ton of money. The worst part is how you will never know unless you have concrete data derived from actually testing what does and doesn’t work for your listing. You are already making money, so why not see just how much more money your listing can make without spending a dime.
For sellers just getting started: In order for Listing Dojo to work its magic and provide valuable data, your listing needs to have some amount of traffic in both search results and to your actual listing. It’s hard to know which cake people like best if nobody shows up to the party. So if you’re not already ranking well for relevant keywords and you haven’t utilized sponsored ads, you’ll want to take care of that aspect first, and we would love to help you get there quickly.
If you have some decent traffic and organic sales, but are still trying to understand the market and how your product fits, Listing Dojo is perfect for helping you find the most profitable product detail page based on pure data.
How Does Listing Dojo Work?
The system is designed to be very intuitive and user friendly (we’re always open to feedback to help us create a better experience for you 🙂 ).
Step 1 – Granting Listing Dojo Access to Your Account: In order for us to pull your product catalog, make updates to your listing, and pull sales reports, we need access through Amazon’s Marketplace Web Service (MWS). In order to pull click, session, units ordered, and total order items data, we need access to the business reports section of Seller Central.
Step 2 – Developing A Hypothesis: To begin, we suggest testing your price. It’s the simplest to test and can have one of the largest impacts. Come up with four different price points you would like to test. We suggest testing both above and below your current price.
Step 3 – Create A Campaign: It’s time to put that hypothesis to the test. When in Listing Dojo, select the product you want to test, click on “Campaign”, and choose the element you wish to test first (price in this example). We suggest allowing each variation to test for a minimum of 7 days. Finally, press “Schedule Campaign”!
Step 4 – Let Listing Dojo “Train” Your Listing: At midnight every 7 days (or however often you specify), we will programatically update your listing with the new test element. Each day at midnight, we will go and grab your updated data so you can continue to monitor the stats if you so choose.
Step 5 – Increase Profits: We will send you an email report after testing each variation for its 7 day period so you can quickly and easily spot the profit optimizing opportunities.
Early Findings And Tips For Testing:
From our beta tests, we are see the most beneficial elements to test are your listing’s price and main image. These have had the largest impact on increasing/decreasing sessions and therefore have the greatest impact on sales. The entire image has shown to have a significant impact on conversion along with main image and price again as well.
Price Point: We suggest testing at least four different price points. We like to try two options below what you are currently selling at, and two options above. If you space the price points out by $1 or $2 increments, you can later go back and test on a more granular level.
Image Set: Your main image is the most important factor in your image set. Try testing different angles as well as with and without your product’s packaging. The goal is to catch your potential customer’s eye to get them to click into your listing. From there, test the order of your images. Test quantity of images. If you don’t have lifestyle images, test with a couple to see the benefit. I know of an amazing service that can help you with those images, wink wink 😉 (okay I’m done pitching, promise!)
Title: Test a couple of titles to see just how you can improve conversion. Test more keyword heavy titles to understand how that may or may not affect conversions. Its all fair game here!
Description: Test a couple of different description layouts and content options to see how you can leverage this section to effect conversions.
Over the coming week, we’ll be providing more information on how to get the most out of Listing Dojo along with a slew of tips and best practices for split testing!
Why We HAD To Launch Listing Dojo?
It has high potential benefit at a super low cost to the sellers we work with. If we can help you see a significant increase in sales while putting in little effort and money on your part. You can bet we’re going to do it!
We’re creating an insane amount of listings and photo sets, so we wanted to better understand how to optimize our client’s listings for maximum profitability! Again, data is the ONLY way to do just that.
We see plenty of products that have less than optimal listings, and Listing Dojo can provide the data necessary to help optimize and improve their sales!
Why Is Variation Testing The Largest No-Brainer On Amazon?
Three main reasons:
You spend no money to increase profitability on Amazon.
The system is set and forget, allowing you to essentially increase profitability while you’re focused on other important tasks.
There is potentially BIG money you’re missing every day, money that can be captured by even the slightest tweaks to your listing.
So let’s get training! Let’s help you increase your listing’s profitability for FREE and start kicking butt on Amazon! Right now we are offering a 30-day free trial with no limit to the number of products you can test simultaneously. This is INSANELY valuable so for your own sake, please take advantage of it!
Throughout the next week, we will be posting more information on how you can take advantage of Listing Dojo to increase profitability to the nth degree! So what do you think? Please share your feedback in the comments as we are dying to hear your thoughts!
“67% of consumers consider image quality “very important” when making a purchase online” -BigCommerce.
Searching through products on Amazon is a highly visual experience. Try shopping with your eyes closed…kinda difficult. That is a little extreme, but imagine if there were no images, just text. Would you feel comfortable making a purchase without knowing what the item looks like? When scrolling through search results, customers are looking at your product images quickly judging whether or not the product is exactly what they are looking for. They are paying attention to how the product makes them feel, and depending on the item, what others will think about the product.
Here is an example:
How does this product’s images make you feel? When looking at the photos are you convinced this product is going to make your home more “homey”? Is it going to add to the ambience you are searching for?
What if you were scrolling and then saw this product? Based solely on these photos which product would you buy? At the very least, which are you more likely to click on to find out more about?
You are losing out on serious sales if a competitor’s product appears to:
Be more attractive
Better satisfy the customer’s need(s).
Be of a higher quality
These are all obtainable simply through high quality product photography.
Why We HAD To Begin Offering Product Photography
The reason we HAD to begin offering product photography is because we are seeing so many of our customers hit page 1 for their main keywords, but they were being devoured by their competitors because they didn’t have a listing that was ready to convert. Their photos and aesthetics were sub-par and could not compete against the well converting products that already had an established footing. The days of throwing up mediocre photos and being able to generate tons of sales are over. Why? Because competition has pushed the market to demand better design, aesthetics, listings, etc.
Once we noticed the dramatic increase in sales our clients achieved by improving their photos, offering product photography became one of our top suggestions. The problem was, sellers would find “professional photographers” to shoot their products and come back to us with photos that were of the same poor inconsistent quality. This happened over and over. So we knew we had to take matters into our own hands to help our clients overcome their competition and see true success in the market. We have spent countless hours researching and developing our photography services to help you drive more clicks and sales, while improving your customer’s experience. The results have been incredible.
We are hyper-focused on helping entrepreneurs grow their businesses. Breathtaking Amazon product photography is one tool you MUST have in order to reach new heights of success now and in the future.
To help you improve sales and upgrade your product’s photos, we have a 55% off discount lasting only 24 hours!
Please take advantage of this deal. Not for our sake, but for yours. At this price, it’s not a money maker for us. Images are so important, and we really want to help you move your sales forward with an upgrade to your listing!
We will be back tomorrow with another great deal!
Wishing you the best in your entrepreneurial endeavors!