How To Use Amazon Competitor Research Tools

As a new seller on Amazon, you’re probably eager to break into the marketplace and start moving products. But there’s one major challenge that stands in your way: competition. The Amazon marketplace is giant, and it’s only getting bigger. As of the first quarter of 2020, third-party sellers make up 52% of paid units sold on Amazon, and that number will keep going up. Viral Launch is here to help with our Amazon Competitor Research software suite.

Just because the market is crowded, however, doesn’t mean new sellers can’t find an in. They just have to learn to use the competition to their advantage — with Amazon competitor research tools. A competitor analysis of Amazon is the best way for new sellers to maximize the effectiveness of their listings and get ahead of the competition.

Don’t get stuck in a spot where you create a product listing and don’t know what to do next. Learn to be savvy about the competition with a high-quality Amazon seller competitor analysis, and carve out a spot for yourself in the marketplace.

Enter the Solution: Competitor Intelligence

Our Amazon competitor research tool, Competitor Intelligence, gives you the best shot at cutting through that market chaos and finding success among fierce competition. Essentially, Competitor Intelligence allows you to compare your listings to competitors’ listings by giving you an actionable Amazon seller competitor analysis to inform your strategy.

Get the Fullest Picture With Product Analysis

You can review how your product listing compares to competitor listings in the Product Analysis tab in Competitor Intelligence. You can contrast various information such as price, review quantity, review rating, listing copy, and images. This tool allows you to quickly see which keywords your competitors are ranking highly for — even if you’re not tracking those keywords. This makes it simple for you to see where you have potential to create selling points against them.

For instance, can you offer a lower price, even if it’s only temporary? Can you upload objectively better product photos? Is the quality of your product better? Product Analysis helps you isolate tangible advantages that you can highlight to drive sales.

Keep Track of Competitors’ Keyword Rankings

Then, you can do deeper competitor research to dissect competitors’ strategies using the Competitor Keywords tab. Competitor Intelligence allows you to find competitors’ most important keywords in under a minute. It shows you every keyword a competing product currently ranks for. Unlike other keyword research tools, it shows you what a competitor has ranked for historically. This gives you a more comprehensive view of a competitor’s overall advertising strategy.

Now, as a new seller, it’s unlikely that you’ll be able to jump in right away and dominate those primary keyword areas, but you can use comprehensive competitor keyword data from Competitor Intelligence to find out which keywords competitors aren’t targeting.

These lower-volume keywords may not necessarily have the same sales potential as the ones your competitors are targeting, but they can still drive some conversions for you at a lower advertising cost and with fewer competitors. As you gain visibility and drive sales through these keywords, you’ll begin to generate reviews and raise your organic search rankings.

Over time, you’ll build up your sales history and accumulate enough reviews to begin tackling some larger keyword areas and competing with the big guys.

Tracking Competitors in Real Time

Competitor Intelligence is also the only Amazon competitor research tool that updates you daily, or even hourly, on changes in important competitor data.

Product notifications alert you when a top competitor raises its prices, for instance, so you can take advantage of that as soon as possible. Keyword notifications also alert you when a competitor’s keyword rankings change, allowing you to stay up to date at all times without having to manually check the competitor’s rankings throughout the day. Competitor Intelligence is the only tool out there that will give you this real-time view of the landscape, and with it, you’ll be able to react quickly and effectively to optimize your products.

Valuable competitor analysis on Amazon will give you insights into both how your products compare to other listings and how your competitors interact with the market. Competitor Intelligence offers this through unmatched product analysis and competitor keyword research.

It may be unrealistic to expect to jump right in and sell alongside your top competitors, but the right data can reveal the best opportunities. Once you’re in, Competitor Intelligence will inform your strategy as you build your products up to the top of the increasingly crowded Amazon marketplace. And the earlier you start, the better.

See the tool in action today for FREE with a trial of the Viral Launch platform.

Competitor Intelligence: Reverse Engineer Your Competitors’ Success

Competitor Intelligence: Reverse Engineer Your Competitors’ Success

Competitor Intelligence is an advanced Amazon reverse ASIN lookup tool that gives you unparalleled insight into exactly how your competitors are performing. Enter a product ASIN to quickly get a massive list of their top-performing and underutilized keywords, alongside the ability to analyze and track indexation, keyword rank, sponsored ad rank, sales, price, reviews, search volumes, notification options and more.

Join Casey as he talks about this game changing new tool and how you can use the features whether you are a new seller or scaling a 7 or 8 figure business.

Try Competitor Intelligence for FREE:

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Introducing ARCS™: Revolutionary Technology that Automatically Determines Your Product’s Main Keywords

Forget Reverse ASIN Lookups, and close out your keyword spreadsheets. Imagine inputting your ASIN into an algorithm that, in return, gives you a full list of your product’s most important keywords… all with no human intervention.

Introducing ARCS™ – ASIN Relevance and Conformity Semantics – the world’s first technology that can programmatically determine an Amazon product’s main keywords.

Why It’s Important to Know Your Product’s Main Keywords

You may think you already know all of your product’s most important keywords. But how can you be so sure? What if you’re just missing a few keywords with significant search volume… who cares, right? Actually, neglecting even one relevant keyword in your copy can result in hundreds of lost sales.

When you include a word in your product listing, Amazon indexes, or catalogs, that word for your product. When a keyword is indexed, Amazon is recognizing that term as relevant. Where and how you use that keyword determine how relevant that word is for your product.

As shoppers purchase through your listing, Amazon starts to prioritize the keywords in your copy. Their algorithms determine each keyword’s relevancy, which has a direct impact on where your product ranks in the search results. With thousands (or even tens of thousands) of Amazon shoppers searching for multiple different related keywords each day, it is your job to get your product in front of as many of those searches as possible.

In order to rank and be found by a shopper, that search term must be relevant to your product. In order for that keyword to be relevant, it must be indexed. And in order for the keyword to be indexed, it must be included in your copy.

To ensure that your product is found by as many shoppers as possible, and to even make sales while you’re sleeping, it is imperative that you start by knowing every single important keyword for your product. Important keywords are those that will lead customers to purchasing your products, which means you need to make sure they’re all highly-relevant.


How to Determine Your Product’s Main Keywords

Identifying the main keywords for your product is not a new concept. In fact, there are entire companies built upon helping sellers to do just that. Let’s say your brand sells a grill brush on Amazon. Today, there are two ways to identify your brush’s most important keywords: manually and programmatically.

Manually Finding Keywords

This first process involves researching your product’s main keywords (that you’re identifying yourself) along with your top competitors’ listings to compile a full list. Using this method, you will often start by using logic to determine “grill brush” as one of your main keywords. You may then run “grill brush” through a keyword research tool to return relevant words that relate to your seed term. Of course, some keyword tools are going to return better results than others based on their algorithm formulations (our favorite is Keyword Research). But no matter how good your keyword research tool is, it can only give results based upon your input. So although your product is in fact relevant to your “grill brush” search, the tool is not understanding your specific product.

Next, you may choose to run a Reverse ASIN Lookup, or even multiple of them, to see what words your top competitors are using in their listings. This helps you understand how other grill brush sellers are prioritizing words, but a Reverse ASIN Lookup’s most obvious issue is that it misses out on keywords that your competitors are not using. If they’re all missing a highly relevant term with decent search volume, you will be missing it too.

While you can gather a great list of keywords through a manual discovery process, you’re not guaranteed to capture them all. Not to mention, the process can be really time and labor intensive. To save time for more important entrepreneur duties, many Amazon sellers are turning to Automated Keyword Discovery.

Programmatically Finding Keywords

Getting started with this method, you don’t even need to identify what your product is. Whether you call it a grill brush, a wire scraper, or a thingamajig, the automatic keyword discovery process is going to identify keywords based on your ASIN itself.

To get your complete list of the product’s most important keywords, simply identify the ASIN you want to run, and let the algorithms go to work for you. The result is a truly comprehensive list of that specific product’s most relevant keywords, all compiled with no human intervention. On the market, there is only one technology powerful enough to successfully complete this automated keyword discovery process – ASIN Relevance and Conformity Semantics, or ARCS™.


What is ARCS™ and How Does it Work?

ARCS™ stands for ASIN Relevance and Conformity Semantics. Formulated through months of hard work by the data science team at Viral Launch, this proprietary technology evaluates up to 10,000 keywords and 500,000 products to determine an ASIN’s most important keywords – with no human intervention.

Far superior to any form of a Reverse ASIN Lookup, ARCS™ takes an ASIN and understands the entire market to programmatically return a near-perfect list. Shedding hours of manual work and any human error that comes along with it, ARCS™ gives you a full list at the click of a button.

How ARCS™ Works to Find a Product’s Main Keywords

We would love to walk you all the way through the nitty-gritty just so you could see how much processing occurs as ARCS™ works its magic. But in order to preserve the algorithm’s secret sauce, we’ll explain the process at a bird’s eye view.

Starting with an individual product, ARCS™ determines candidates for main keywords using a variety of reliable Amazon sources. Using a proprietary discovery process, the algorithm then works to identify up to 10,000 potentially-relevant keywords (we experimented with up to 1 million keywords but didn’t see an improvement past 10,000 in terms of relevancy plus search volume). Through a complex prioritization process involving a variety of critical scores, ARCS™ determines the product’s five main keywords.

ARCS™ can then confidently work with the product’s newly-identified main keywords. The algorithm runs the entire process again, now with a more reliable entry point, to ensure the highest level of accuracy for the list as a whole. To account for additional factors such as competition, ARCS™ runs its secret sauce to then deliver a precise list of up to 1,000 of your product’s most important keywords.


ARCS™ in Action – Try it for Yourself

Don’t take our word for it. Run your product through ARCS™ and discover just how powerful this set of algorithms can be for your business. At the click of a button, you can literally have every important keyword at your fingertips. Changes in the market? Don’t dig through the archives for those messy keyword spreadsheets. Simply re-run the algorithm for an updated list.

Currently, the only tool on the market powered by ARCS™ is Listing Analyzer by Viral Launch. To run your product through the ARCS™ technology, simply import your catalog and click the Analyze Listing button. After the algorithm processes hundreds of thousands of data points, you’ll receive a tailored list of keywords to include in your copy and your ads… all without lifting a finger.

Automatically Find My Keywords

Taking the Reverse ASIN Lookup to the Next Level

You may be familiar with a Reverse ASIN* Lookup, a popular feature of many Amazon keyword tools. It’s a search that allows you to see every keyword that a single ASIN, or product, is indexed for.

Some people like to use Reverse ASIN lookups to do keyword research, mining their competitors’ listings for juicy, high-volume terms. But while this may seem like a great way to optimize your listing, it’s actually hugely problematic.

The Problem with the Reverse ASIN Lookup

Here’s the thing about a Reverse ASIN Lookup … It only shows you the keywords that a single listing is indexing for. So if you’re basing your keyword strategy on a Reverse ASIN report, you had better hope that the listing has every single relevant keyword for your product.

But wait, you’re running Reverse ASIN Lookups on 10 different listings? How could you possibly be missing keywords when you’re looking at a sample group like that? Well, where are you getting those listings? If you’re hand picking them yourself, what are your criteria for selecting each one? As hard as you try, your selection process is going to be imperfect and time-consuming.

The Keywords You’re Missing

For example, let’s say you select a handful of listings. Competitor listing A is indexing for 20% of all relevant keywords, and competitor listing B is indexing for 50% of all relevant keywords. Competitor listing C is indexing for 70% of all relevant keywords. But all three listings have a 90% overlap.

If you run a Reverse ASIN Lookup on these listings, you’re still missing 68% of the keyword landscape! That could mean thousands of dollars in missed sales. And that’s not even considering the search volume of the keywords you’re missing.

How it Should Work

Ideally when running a Reverse ASIN Lookup, every listing would be completely relevant to your product and have as little keyword crossover as possible with the other listings you’ve selected. They would span the breadth of your market, including unlikely search terms you may not ever think to look for.

But that’s not the reality of Reverse ASIN Lookups. And that’s the problem. Reverse ASIN Lookups are only as strong as the listings’ you input. The good news is that a solution does exist. It’s called a Reverse Market Lookup.

Reverse Market Lookups

A Reverse Market Lookup shares many of the same features as a Reverse ASIN Lookup with one major difference: the set of listings it pulls from. While Reverse ASIN Lookups depend on you to select the right listings for consideration, Reverse Market Lookups find that optimal set of listings for you, using advanced data analytics to scan as many as 10,000 listings.

Keyword Research is the only Amazon seller tool available that uses this advanced system for keyword collection. When you enter your product’s main keyword in Keyword Research, we immediately begin to scour Amazon’s immense catalogue to find all of your product’s most relevant keywords and markets.

We then run our Reverse Market Lookup on thousands of top ranking listings across a diverse range of relevant markets. Can you imagine the amount of time it would take you to find and evaluate thousands of relevant listings for your product’s market?

The beauty of Keyword Research and all the Viral Launch software is that you get thousands of data points analyzed and summarized for you at the click of a button. That means you get a comprehensive view of the market without having to do the work of collecting the information. Create a free Viral Launch account, and try out Keyword Research to see the power of the Reverse Market Lookup.


Want the power of Keyword Research and our Reverse Market Lookup but don’t have the time to write your own listings? Have our team of professional copywriters create optimized listing copy for you. Click here to learn more and sign up.  


*Reverse ASIN is a trademark of Keyword Inspector 

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