Tag: sales trends

“Prime Day Sales Trends Reflect Amazon’s Biggest Sales Day Ever”

Amazon experienced its biggest sales day in history on Prime Day 2017.

How big?

Prime Day 2016 was previously the largest sales day for Amazon, but Prime Day 2017 just blew it out of the water by a 60% increase over last year’s Prime Day event.

Take all Amazon sales from Black Friday and Cyber Monday in 2016, combine them, and the numbers still fall short of this year’s Prime Day sales.

And, Prime Day brought more new Prime membership signups than any other single day in the company’s history.

It’s safe to say that June 12th, 2017 was a huge day for the e-commerce giant.

Prime Day Sales

The most popular product sold on Prime Day was Amazon’s Echo Dot, which had a $15 discount to $34.99 during the sale.

But how did other categories perform? What did the sales trends look like across the board?

For Prime Day 2017, Viral Launch set up interactive graphs to compare Prime Day sales to a 30-day baseline average. These graphs showed sales trends for all categories combined, along with many individual categories: Beauty & Personal Care, Health & Household, Office Products, and more.

Our findings confirmed that Prime Day was indeed massive.

We found that our largest tracked member saw a 6,000% increase in sales throughout the 30-hour window! The real winners of Prime Day were those that took the time to tighten up their listings and run promotions to rank well on page one for relevant, high volume search terms. Many sellers saw over a 1,000% increase in sales.

VL Findings: All Categories

We took a baseline average of the same 30-hour window, two weeks earlier, to compare with Prime Day sales. This way, we have a reference for just how awesome Prime Day sales really were. Estimates come from Market Intelligence, our Amazon product research tool.

Viral Launch estimates a ~252% Prime Day sales increase compared to baseline sales across All Categories!

This graph shows how sales trended throughout the entire day, as compared to that baseline.

Amazon Prime Day Sales Trends

And here, you can see an hour-by-hour comparison of Prime Day’s percentage of average daily sales.

Hourly Prime Day Sales Trends

VL Findings: Individual Categories

We also looked at some individual categories to see which categories were outperforming others. Some of our largest percentage changes included Office Products and Electronics.

Take a look at the Office Products hourly graph, displaying a whopping 647.26% increase!

Office Prime Day Sales

Other category percentage increases included:

Electronics: 412%

Beauty: 211%

Home & Kitchen: 376%

Kitchen & Dining: 400%

Pets: 346%

Conclusion

Viral Launch’s Prime Day trends reflect just how much of an impact Prime Day had on overall sales. In April, Consumer Intelligence Research Partners estimated 80 million US Prime members… and Prime Day has since increased that number even further!

As Amazon continues to grow its Prime membership program, having that sought-after Prime badge is becoming more important with each passing day.

Appeal to this enormous pool of buy-ready shoppers coupled with the additional Amazon Prime benefits creates an amazing opportunity for Amazon private label sellers.

And if Prime Day 2017 was any indication of what’s to come for Amazon Prime, I’d say it’s time to leverage this rapidly expanding membership program on the largest e-commerce site in the world.

Are sales down on Amazon?

Are sales down on Amazon?

You’ve likely seen, or even posted, this question in a seller Facebook group. It’s all over the place!

You’re having a slow day and are wondering whether others in your category, or others in any category, are experiencing a slow day too.

Maybe Amazon made an algorithm change. Maybe it’s just a slow selling day… or week for your category. Maybe sales are down across the board. Maybe it’s a function of your product/listing.

With a post on Facebook, you may find that some of your fellow sellers are experiencing slow days too. But, how reliable is that poll of 10-20 sellers? What if you could see how sales are actually trending today based upon real-time data? What if you could definitively know that sales are above, at, or below average?

 

Amazon Daily Sales Trends

Viral Launch is happy to provide data powered by Market Intelligence, our Amazon product research tool. For main categories such as Beauty & Personal Care, Health & Household, Sports & Outdoors, and many more, you can compare the sales trends today to a baseline 30-day average.

With Daily Sales Trends, you will understand your product’s performance in the context of your category and Amazon as a whole. And now, as you’re wondering, “Are sales down on Amazon?” you’ll know exactly where to look.

 

Are Sales Down on Amazon Today?

See for yourself how sales are trending today compared to average. Viral Launch provides fresh stats every hour and interactive graphs to compare today’s sales to a 30-day baseline average. Here are some of the stats included (with an example from 2017’s Prime Day).

Sales Trend by Percent

You can see the percentage change in today’s sales compared the average of last month’s sales. View this metric for different top-level categories or for Amazon as a whole.

Prime Day Sales Trend Percentage

Sales Trend Throughout the Day

Here you’ll see today’s sales as a percentage of baseline sales throughout the day. Below, you’ll see that on Prime Day 2017, sales at 12:00pm were already at 326% of the typical daily sales for the Pet Supplies category.

Sales definitely weren’t “down” on Prime Day!

Are sales down on Amazon?

Hour by Hour Sales Analysis

This graph will break down the percentage of average daily sales by hour. Below, you’ll see that Prime Day sales at 12:00pm were 22.9% of the average baseline daily sales, whereas it’s typically 5.6% at that time.

Amazon Prime Day Sales Graph

Conclusion

With Viral Launch’s Daily Sales Trends, you can confidently answer the question “Are sales down on Amazon today?”

No more guess work. No more comparing to a few fellow sellers on Facebook.

Only cold. hard. facts. And here at Viral Launch, data is our best friend.

Blog post: Are Sales Down on Amazon? See Daily Sales Trends

Related: How to Use (Free) Split Testing Software to Increase Amazon Sales