Trick or Treat: 7 Amazon Trends for Halloween 2020

Attention ghouls and goblins, Halloween 2020 is almost upon us! Carve up some pumpkins, flip on your favorite horror movie, and rock out to Monster Mash.

In these unprecedented times, it’s increasingly difficult to know what to expect of Halloween 2020. However, consumers are shopping on Amazon more than ever, and Viral Launch has tools for Amazon sellers that accurately estimates metrics such as search volume and sales for products.

After taking a deep dive through our trove of data, we’ve found quite a few insightful trends for Halloween 2020.

1. Fewer People Are Dressing Up

If Amazon search trends are any indication, fewer people will be donning costumes compared to previous years.

As you might expect during a widespread pandemic, people are less likely to go out. In many places, the get-togethers will be limited and the number of attendees will be slim, so it makes sense that fewer people will be putting on a costume.

Sales for Halloween costumes are significantly down.

Compared to last year, searches for “Halloween costumes” on Amazon have been slashed nearly in half. Despite Halloween falling on a weekend, adult costumes don’t seem to be selling as well at traditional retailers either.

2. Shoppers are still buying tons of candy.

Despite the drop in people dressing up, candy is still being purchased by the boatload. Bulk boxes from Reese’s, Hershey’s, Mars, and other assorted all have multiple variety packs fetching over 10,000 estimated monthly sales.

Unfortunately, we’re also picking up historic Halloween sales of candy corn. Yuck!

Sales of candy corn are crushing its previous peak over the past month.

3. People are decorating like never before.

Just because people aren’t dressing up as much doesn’t mean they’re not in the holiday spirit! While there is still time to receive Prime-eligible items, searches for “outdoor Halloween decorations” have doubled from 2019’s search estimates, from 141.4k to 288.6k at last check.

Among the items you’re most likely to see in the yards of more festive folks are a 6’0 hanging cocoon corpse (13.2k monthly sales), a set of window decorations with bloody handprints (just under 10k monthly sales), and a pack of cautionary yard signs with stakes.

Of course, you’ll see your fair share of scary skeletons (a combined estimated search volume of over 600k) and Halloween lights (324.4k searches over the last 30 days) to get those signature Halloween vibes.

4. Pumpkin carving kits are selling frightfully fast.

Piggybacking off the increased interest in decorations, pumpkin carving kits are among the hottest items this month on Amazon.

On the first page of search results for the phrase, six of the top 20 results that appear showcase low quantity warnings, a sign that these items are selling even faster than the sellers anticipated.

Pumpkin carving kits are flying off the shelves.

During the 2019 Halloween season, estimated daily sales for the market peaked at 5,269. This year? 7,453.

Whether it’s the fun of carving with friends or family, or showing off your creativity and craftiness, nothing gets you in the spirit of the holiday quite like making a Jack-O-Lantern.

Pro tip: once finished carving, save them to make a salty, tasty treat.

5. The Tiger King (and Carole Baskin) are roaring.

Thanks to Netflix’s Tiger King, archenemies Joe Exotic and Carole Baskin are the biggest new stars of 2020. The true-crime documentary was released mid-March, right as COVID-19 began to make its impact felt in the United States.

Tiger King resonated uncannily due to a perfect storm of timing, enthralling characters, and internet memes. So it comes as no surprise that people are lining up to be the big cat adversaries for a night. So it comes as no surprise that people are lining up to be the big cat adversaries for a night.

Viral Launch’s Market Intelligence tool notes Joe Exotic costumes are increasing in popularity, while the price is down 29%, a sign that the market is getting saturated with sellers.

Our Keyword Research tool notes that there have been an estimated 42.1k searches for “Joe Exotic costume” over the past 30 days. The tool also pulls search data for related keywords and notes that there have been an estimated 30.4k “Tiger King costume” searches, and just under 10k “Joe Exotic wig” searches. Hopefully, the people who aren’t purchasing their mullet wig are saving money by growing their own.

While people flock by the thousands to dress as Mr. Exotic, the Tiger King himself will be donning a prison jumpsuit on Halloween as he serves his sentence for Murder for Hire and Animal Abuse.

Don’t be surprised if you see some of these cool cats and kittens out in the wild for October.

6. Move over Fortnite, “Among Us” is 2020’s top choice for gamers.

Seemingly every other month, there’s a new viral game capturing the attention of the nation. And what is Halloween but a look at what’s popular in the culture in a given year?

If consumer trends are the measuring stick, Among Us has far surpassed the popularity of Fortnite in 2020. In 2018, Fortnite Fever peaked swept the nation, with nearly 615k searches for Halloween costumes. While that number diminished in 2019, Fortnite maintained its place at the top of gaming costumes without an adversary to take the throne…until now.

Among Us has captured the hearts and thumbs of the nation. Released in 2018, the popularity of Among Us skyrocketed in 2020 as Twitch and YouTube streamers opted for the game. Based on the premise of working with Crewmates to find Impostors, the multiplayer game has been the most downloaded app for iPhones and iPads this month.

For the unfamiliar, the costumes are noted for looking like spacesuits and the more ambitious trick-or-treaters may take on the shape of the game’s avatars, which is reminiscent of a jelly bean.

Not only are searches for “Among Us” at an all-time high, but searches for “astronaut costume” have been out of the stratosphere this Halloween season.

Searches for “Among Us costume” are soaring in October, with 66.9k. Meanwhile, “Fortnite costume” is receiving just 17.5k searches over the past month.

7. PG-Rated Halloween movies are dominating slasher flicks.

Hocus Pocus (1993) is all the rage 27 years later.

Halloween movies are typically thought of as scary horror movies with terrifying characters such as Freddy Krueger, Jason, or Chucky. But it’s the PG-rated movies people are watching the most.

Debates on who Hollywood’s best Halloween character rage on, and it’s…Bette Midler?

Hocus Pocus, a 1993 film starring Midler and Sarah Jessica Parker, leads the way with an astounding 283.3k searches over the last 30 days. Packs of face masks depicting the stars faces are making a killing, with nearly $24k in revenue over the last month. Disney’s Halloweentown (117.9k) and Ghostbusters (84.4k) are also being searched for at a rapid rate over the past month.

Meanwhile, the fear-seekers are searching for Scream (64.4k), Nightmare on Elm Street (57k), and Chucky (43.2k) to fulfill their fix for frights. While we’re sure Jason Voorhees and the Halloween franchise is a favorite, it’s impossible to attribute searches for “Halloween” to the franchise.

For more Halloween 2020 trends, create a Viral Launch account and start a free trial to get started.

Be sure to share any spooky finds or holiday plans in the comments and enjoy Halloween 2020 responsibly!

Prime Day Sales Trends Reflect Amazon’s Biggest Sales Day Ever

“Prime Day Sales Trends Reflect Amazon’s Biggest Sales Day Ever”

Amazon experienced its biggest sales day in history on Prime Day 2017.

How big?

Prime Day 2016 was previously the largest sales day for Amazon, but Prime Day 2017 just blew it out of the water by a 60% increase over last year’s Prime Day event.

Take all Amazon sales from Black Friday and Cyber Monday in 2016, combine them, and the numbers still fall short of this year’s Prime Day sales.

And, Prime Day brought more new Prime membership signups than any other single day in the company’s history.

It’s safe to say that June 12th, 2017 was a huge day for the e-commerce giant.

Prime Day Sales

The most popular product sold on Prime Day was Amazon’s Echo Dot, which had a $15 discount to $34.99 during the sale.

But how did other categories perform? What did the sales trends look like across the board?

For Prime Day 2017, Viral Launch set up interactive graphs to compare Prime Day sales to a 30-day baseline average. These graphs showed sales trends for all categories combined, along with many individual categories: Beauty & Personal Care, Health & Household, Office Products, and more.

Our findings confirmed that Prime Day was indeed massive.

We found that our largest tracked member saw a 6,000% increase in sales throughout the 30-hour window! The real winners of Prime Day were those that took the time to tighten up their listings and run promotions to rank well on page one for relevant, high volume search terms. Many sellers saw over a 1,000% increase in sales.

VL Findings: All Categories

We took a baseline average of the same 30-hour window, two weeks earlier, to compare with Prime Day sales. This way, we have a reference for just how awesome Prime Day sales really were. Estimates come from Market Intelligence, our Amazon product research tool.

Viral Launch estimates a ~252% Prime Day sales increase compared to baseline sales across All Categories!

This graph shows how sales trended throughout the entire day, as compared to that baseline.

And here, you can see an hour-by-hour comparison of Prime Day’s percentage of average daily sales.

VL Findings: Individual Categories

We also looked at some individual categories to see which categories were outperforming others. Some of our largest percentage changes included Office Products and Electronics.

Take a look at the Office Products hourly graph, displaying a whopping 647.26% increase!

Other category percentage increases included:

Electronics: 412%

Beauty: 211%

Home & Kitchen: 376%

Kitchen & Dining: 400%

Pets: 346%

Conclusion

Viral Launch’s Prime Day trends reflect just how much of an impact Prime Day had on overall sales. In April, Consumer Intelligence Research Partners estimated 80 million US Prime members… and Prime Day has since increased that number even further!

As Amazon continues to grow its Prime membership program, having that sought-after Prime badge is becoming more important with each passing day.

Appeal to this enormous pool of buy-ready shoppers coupled with the additional Amazon Prime benefits creates an amazing opportunity for Amazon private label sellers.

And if Prime Day 2017 was any indication of what’s to come for Amazon Prime, I’d say it’s time to leverage this rapidly expanding membership program on the largest e-commerce site in the world.

Are Sales Down on Amazon? See Daily Sales Trends

Are sales down on Amazon?

You’ve likely seen, or even posted, this question in a seller Facebook group. It’s all over the place!

You’re having a slow day and are wondering whether others in your category, or others in any category, are experiencing a slow day too.

Maybe Amazon made an algorithm change. Maybe it’s just a slow selling day… or week for your category. Maybe sales are down across the board. Maybe it’s a function of your product/listing.

With a post on Facebook, you may find that some of your fellow sellers are experiencing slow days too. But, how reliable is that poll of 10-20 sellers? What if you could see how sales are actually trending today based upon real-time data? What if you could definitively know that sales are above, at, or below average?

 

Amazon Daily Sales Trends

Viral Launch is happy to provide data powered by Market Intelligence, our Amazon product research tool. For main categories such as Beauty & Personal Care, Health & Household, Sports & Outdoors, and many more, you can compare the sales trends today to a baseline 30-day average.

With Daily Sales Trends, you will understand your product’s performance in the context of your category and Amazon as a whole. And now, as you’re wondering, “Are sales down on Amazon?” you’ll know exactly where to look.

 

Are Sales Down on Amazon Today?

See for yourself how sales are trending today compared to average. Viral Launch provides fresh stats every hour and interactive graphs to compare today’s sales to a 30-day baseline average. Here are some of the stats included (with an example from 2017’s Prime Day).

Sales Trend by Percent

You can see the percentage change in today’s sales compared the average of last month’s sales. View this metric for different top-level categories or for Amazon as a whole.

Sales Trend Throughout the Day

Here you’ll see today’s sales as a percentage of baseline sales throughout the day. Below, you’ll see that on Prime Day 2017, sales at 12:00pm were already at 326% of the typical daily sales for the Pet Supplies category.

Sales definitely weren’t “down” on Prime Day!

Hour by Hour Sales Analysis

This graph will break down the percentage of average daily sales by hour. Below, you’ll see that Prime Day sales at 12:00pm were 22.9% of the average baseline daily sales, whereas it’s typically 5.6% at that time.

Conclusion

With Viral Launch’s Daily Sales Trends, you can confidently answer the question “Are sales down on Amazon today?”

No more guess work. No more comparing to a few fellow sellers on Facebook.

Only cold. hard. facts. And here at Viral Launch, data is our best friend.

Blog post: Are Sales Down on Amazon? See Daily Sales Trends

Related: How to Use (Free) Split Testing Software to Increase Amazon Sales

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