Amazon Makes It Official: The Prime Early Access Sale Is Slated For October 11-12

This week, Amazon confirmed rumors of a second Prime Day-like sales event titled the Prime Early Access Sale with a press release announcing the event. As previously reported, the Prime Early Access Sale will take place for 48 hours on October 11th and 12th.

The Prime Early Access Sale marks the first time the e-commerce superpower will hold two major sales events in one calendar year. However, it’s not the first time Amazon has held a major sales event in October, as Prime Day 2020 took place from October 13th to 14th after being pushed back from its usual July date as a result of the COVID-19 pandemic.

After years of wondering if or when Amazon would look to go beyond Prime Day for annual sales holidays, the Early Access Sale appears to answer those questions. But what exactly is the Prime Early Access Sale, and what can Amazon sellers expect?

Part Prime Day, Part Black Friday?

Perhaps the most notable part of the announcement outside of the announcement itself, is it appears to serve as a kickoff for the quickly approaching holiday season.

“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale—an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year. And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”

Jamil Ghani, vice president of Amazon Prime

A significant chunk of the press release focuses on kicking off the holiday season with access to thousands of deals exclusively for Prime members. While Black Friday has long served as the unofficial beginning of the hectic holiday season, the Prime Early Access Sale seeks to get the party started six weeks before Black Friday.

Additionally, shopping for the holidays a little earlier this year may have additional benefits beyond saving a few bucks during the promotional period. Due to the uncertainty brought on by the COVID-19 pandemic and ensuing supply chain disruption that continues to have ripple effects, crossing items off your shopping checklist over a longer period helps smooth out the always-chaotic holiday blitz starting on Black Friday and lasting for weeks.

More Money, More Benefits

This year, Amazon announced a price hike for the first time in years for their signature Prime subscription for customers, with rates going from $13 per month to $15, and $119 annually to $139.

The Prime Early Access Sale indicates the subscription’s price hike comes with additional benefits, so the roughly 160 million Amazon Prime subscribers get more bang while spending more bucks.

One of the most ballyhooed benefits recently added to the Prime membership is GrubHub+, with rewards and savings on the popular food delivery service. While this may not appear like news for Amazon sellers, the additional benefits outside of the Amazon marketplace for Prime members only makes the consumer base grow even larger. With benefits such as the aforementioned GrubHub+, Audible, Prime Video, Amazon Music Unlimited and countless more perks, the Prime membership base is strong and strengthens the Amazon marketplace further.

Full Steam Ahead Into 2023

Although the event’s existence had been hinted about, the official announcement adds intrigue to what should be an interesting Q4. After two years of uncertainty and constant disruption, things are as close to “normal” as they’ve been in years.

While concerns about consumer spending linger internationally, the Prime Early Access Sale and subsequent holiday season provide a worthy source of optimism for Amazon sellers looking to close out 2022 on a positive note.

Even if the time for you to prepare for the Prime Early Access Sale is ticking, it goes without saying that sellers should not shrug off tactics to maximize visibility and sales during a period of skyrocketing sales.

Because it’s the first-ever Prime Early Access Sale, it’s difficult to know what to expect. However, if Prime Day is any indicator, this has the potential to be absolutely massive.

Amazon Prime Day sales by year, since 2015.

For Prime-eligible products, sellers can submit a Prime Exclusive Discount or Coupon before October 11, 2022 to participate in the Prime Early Access Sale.

Any measure sellers can take to put their product in a position for success should be taken, as a wave of sales during the event is sure to put you in *ahem* prime position to ride a wave of sales through the holiday season.

Consider what quick opportunities you can take to refine your business, from pricing to your product description to advertising. Now is the perfect time to check out tools like Competitor Intelligence, Viral Launch’s tool that gives you unparalleled insight into your competition so you can out-smart the competition and stop leaving dollars on the table.

Amazon Advertising: Zoom In On Product Level PPC Performance & Take Action With Kinetic

Amazon Advertising can be a complex topic, but Viral Launch’s Amazon PPC platform Kinetic simplifies your performance so you can stop wasting money on inefficient ad spending and maximize profits.

In a recent update, Amazon announced certain ASIN-level metrics added to their Brand Analytics dashboard in Seller Central.

“With the launch of ASIN view, you can measure the search performance of a specific product by metric, such as clicks or conversion rate, within a selected time frame.”

– Amazon Seller Central announcement

Before this addition to the Brand Analytics suite, you could only find ASIN-level data and metrics through Viral Launch’s Kinetic PPC tool. While the addition certainly assists sellers, it’s a far cry from what Kinetic is capable of when it comes to capabilities like data fetching and rule-based automation that optimize your campaigns at the ASIN level.

How to use Product View in Viral Launch’s Kinetic PPC platform.

Optimize your Amazon PPC campaigns at the product level

Kinetic’s main benefit is the ability to make rule-based automations that trigger when a set of selected criteria is met. These capabilities provide endless possibilities. With pre-set rules to get beginners pointed in the right direction and plenty of custom rules for PPC experts, it truly is the single tool for newbies and PPC wizards alike.

For example, suppose you’re running an ad and want to target keywords with small-to-medium search volume because they’re less expensive than their higher-volume counterparts but fear overspending on low-volume. In that case, you can set your limits on search volume estimates and create campaigns that automatically shut off if a certain level of unprofitability is met.

On the other hand, suppose a campaign for another product is absolutely crushing it. You can set it up for successful campaigns to increase spending for your best keyword or ASIN-targeted campaigns and appear more frequently in your most successful positions.

In either condition, Kinetic’s product-level PPC data and automation assists sellers with skyrocketing their most successful campaigns and halt unprofitable ones.

Kinetic showcases a comprehensive collection of data points for your product for you to take action on with the push of a button.

With integrations from the rest of the Viral Launch suite pulling invaluable data such as search volume estimates, suggested PPC bids and recommended keywords, Kinetic provides critical data points to make your campaigns easier to run and much more data-informed.

Not to mention your most crucial, personalized sales data points can be quickly discovered in Kinetic. PPC Sales, PPC spend, RoAS, ACoS, conversion rates, organic and sponsored rank and much, much more are all automatically tracked for your campaigns and can be seen at the product level for PPC.

All of this data goes a long way when it comes to running your ad campaigns. Not only does this simplify the data to make more data-informed decisions, but they also assist with seeing why and how they’re succeeding or not. In an easy-to-view, easy-to-navigate platform, you can see the performance at a very broad level, or zoom in for a more granular view of how your product performs for specific keywords and similar or complementary ASINs.

Start improving your PPC performance today

Dig into Kinetic PPC for campaign and product level PPC data and automation like you’ve never seen before.

While Amazon’s recent addition of displaying product-level PPC performance in Brand Analytics marks a step in the right direction, it’s only a fraction of the data, automation, integration with other tools and strategic assistance provided within Kinetic.

Kinetic makes it easier than ever to supercharge your PPC campaigns and understand your product performance like ever before. For more information, check out our guide on How To Use Kinetic PPC for your first step in becoming a PPC guru.

As PPC becomes an even more significant tool in the Amazon seller arsenal, it’s even more critical to have the intelligence advantage. Now that every brand-registered Amazon seller has easy access to ASIN-level data in Brand Analytics, it’s as critical as ever to gain the edge with the advanced metrics and actionable automations available in Kinetic.

Want to stop wasting advertising spending and run more efficient campaigns? Of course you do! See what Kinetic can do for you! Sign up for your free Kinetic trial today to start running more efficient, more profitable campaigns.

Amazon Prime Day 2022 Was The Biggest Prime Day Ever — And Small & Medium-Sized Businesses Took Advantage

Despite mounting concerns about inflation, Amazon Prime Day 2022 staked its claim as the “biggest” Prime Day in Amazon’s history, according to Amazon.

At this point, it should come as a surprise to no one that Amazon Prime Day stands out as one of the premier shopping events on the calendar. But the shopping holiday further solidified its spot even further with a blockbuster 2022 showing.

Setting sales records in 2020 and 2021 in spite of a global pandemic that wreaked havoc on supply chains and created an uncertain future on the shopper side, Prime Day continued to prove its status as a market force in the face of inflation concerns in 2022.

Prime Day 2022 Fun Facts

  • Prime members worldwide purchased more than 100,000 items per minute during this year’s Prime Day event.
  • Customers in the U.S. used Prime Day to celebrate summer, purchasing more than 1.2 million pairs of sunglasses and more than 1 million swimsuits
  • Some of the best-selling categories in the U.S. this Prime Day were Consumer Electronics, Household Essentials, and Home
  • Prime members worldwide did the most shopping from 9 a.m.—10 a.m. PT on Tuesday, July 12 during the entire Prime Day event
Global Amazon Prime Day sales from 2015 to 2022 via Statista

As the ever-changing market ebbs and flows, it’s apparent Prime Day has become unassailable as a sales mega-event that brings billions of dollars into the Amazon marketplace during what was previously a lull in the retail calendar.

Zeroing In On The Prime Day Sales Bump

Using Viral Launch’s Keyword Research and Market Intelligence tools, we can get a more zoomed-in view of how the Prime Day bump can impact a product market.

For example, let’s look into a top-selling product that goes hand-in-hand with the millions of swimsuits and sunglasses: water bottles. More specifically, the insulated water bottles that keep your drink cool when the weather heats up in the summertime.

Search volume for “insulated water bottle” spikes in July. Data via Viral Launch’s Keyword Research tool.

It’s safe to assume that the warm weather of the summer will lead to scorching sales of insulated water bottles, but Prime Day boosts interest in the product to a new level.

Viral Launch’s Market Intelligence tool shows a significant jump in average sales over the past 90 days since Prime Day for insulated water bottles.

In the image above taken from Market Intelligence, you can see a small dip before Prime Day, followed by a sizable uptick in sales from customers thirsty for a good deal.

The data detailed in the Estimated Sales Trend graph represents the average monthly sales using the previous 30 days for a running average. The quick rise in sales after July 12 that continues to grow before a small drop represents the 30 days of sales including the two-day Prime Day.

As a marquee sales event, Prime Day represents a tremendous opportunity for third-party sellers to break through and prosper like never before.

We were thrilled to be part of the Amazon Prime Day promotion of small businesses, and we experienced a 326% increase in sales during Prime Day.

Renee Manzari, founder and CEO of Livity Yoga, a sustainable yoga brand based in Baltimore, Maryland.

This quick infusion of sales can be a huge boon for a profitable summer with long-lasting results. In addition to escalating sales, Amazon businesses can ride the wave of sales towards receiving coveted reviews to boost consumer trust and see a rise in organic rank to boost visibility as the holiday season approaches.

Small and medium-sized Amazon sellers crush Prime Day

Amazon’s Small Businesses to Win Big Sweepstakes, which ran from June 21st through the conclusion of Prime Day on July 11, brought massive sales to smaller online businesses, resulting in more than $3 billion in sales on more than 100 million items. During the promotion, customers were incentivized to shop with smaller storefronts by receiving entries into sweepstakes for prizes such as an all-expenses-paid trip to the Super Bowl and exclusive merchandise, among other rewards.

The promotion’s existence and substantial success lend credence to Amazon’s commitment to smaller and medium-sized sellers, as they have repeatedly stated that smaller businesses are an essential part of their greater success.

“We made a bet that bringing selling partners into our store would not only be a win for customers … but it would also be a win for small businesses …”

Dave Clark, CEO Worldwide Consumer, Amazon

Time and time again, Amazon is sure to call out and create programs targeted at helping smaller businesses succeed. Between 2019 and 2020, Amazon invested more than $30 billion in various programs, services and tools for the growth of its small businesses.

In Amazon’s Q2 2022 earnings report released on July 28, Amazon reported third-party sellers account for 57% of all items sold on its platform, the highest percentage ever reported.

Is Now Your Time To Get In The Game?

With so much positive momentum for third-party Amazon sellers, there may not be a better time than now to get off the sidelines and venture into the world of selling on Amazon.

As e-commerce continues to assert itself as the preferred method of shopping and Amazon Prime’s subscriber base in excess of 150 million and growing, it’s clear Amazon’s robust marketplace is the place to be for those looking to try their hand at entrepreneurship.

For those interested in starting their own online business, sign up for your free trial of Viral Launch’s comprehensive software suite, with invaluable insights and sales data to kickstart and maintain your Amazon business.

And don’t forget to check out our handy guidelines to becoming an Amazon seller to help you understand the Amazon terrain and avoid common roadblocks on your journey to entrepreneurial success. With years of experience closely tracking and monitoring millions of Amazon products and assisting thousands of sellers succeed in the Amazon marketplace, we’ve got the goods to fast-track your booming online business.

https://blog.viral-launch.com/wp-content/uploads/2022/08/How-to-Find-Products-to-Sell-on-Amazon-with-Product-Discovery-1.mp4

Amazon Prime Early Access Sale: Could It Be Prime Day 2.0?

Photo by Nataliya Vaitkevich on Pexels.com

According to a report from Insider, Amazon sellers reaping the benefits of July’s annual Prime Day may not be waiting too long before another retail holiday to boost sales. Leaked documents from Amazon detail plans for a potential Amazon Prime Day-like sales event in October named the Prime Early Access Sale.

While we can only speculate at this time, the “Early Access” name may imply an opportunity for Prime members to receive early access to the following month’s Black Friday deals. Amazon sellers will surely want to pay attention to more information about this potential sales event as more information becomes available.

Veteran sellers will remember this would not be the first major sales event in Amazon history held in October, as the COVID-19 pandemic pushed back Prime Day 2020 from its usual mid-summer date to October 13th and 14th.

How major could the Prime Early Access Sale be?

“This event is one of the best deals events of the year and Prime members would be crazy to miss it,” one document said. Also according to the Insider reporting, some third-party sellers report receiving invitations to submit deals for the event.

Whether officially billed as a precursor to Black Friday or not, an Amazon-led sales event in October could mark the unofficial kickoff to the holiday shopping season. 

Seemingly since the massive success of the initial Prime Day in 2015, speculation has persisted that Amazon could add a second major sales event. The duration of Prime Day has slowly increased from 24 hours to 48 hours in 2019, which is the current span of the sales period. After years of establishing Prime Day as one of, and perhaps the most important shopping event on the calendar, Amazon may be looking to the next idea to expand its reach in e-commerce.

After a period of unforeseen and fortuitous growth in the wake of the coronavirus outbreak, the re-opening of brick-and-mortar retail and a downturn in consumer spending have served as a reminder that meteoric growth can’t sustain linear growth forever.

By adding a second signature sales event, Amazon could provide some juice for third-party Amazon sellers to bolster sales heading into the very busy holiday season.

After yet another colossal Prime Day in July during which 24 countries participated in days of deals, any Amazon promotion should be prepared for and meticulously planned for, as it can skyrocket sales and make a tremendous difference in your bottom line.

The timing of the event adds even more weight to this opportunity, with the potential for an avalanche of sales and reviews to enhance visibility for your product and make your product more appealing to shoppers in the run-up to Black Friday and the ever-so-crucial holiday season.

The addition of a second major sales date before the busiest time of the year could be a much-welcomed accelerant to bolster sales.

Stay on top of Prime Early Access Sale updates and Amazon seller news by subscribing to our email list!

Why a Cash Flow Pinch Can Kill Your eCommerce Business

Cash flow is the backbone of any eCommerce company. It is crucial to keep cash flow moving smoothly. If it becomes too much of a pinch point, it can kill the business. Cash flow is defined by the amount of cash available to your business throughout its operations. It is usually measured every month, and the primary source of promote cash flow for eCommerce businesses comes through selling product. 

Cash flow is crucial for businesses and shows how much money passes through the operations. Yet, it is not the same as a profit. The funds received from customers are collected under the term cash flow. Businesses still need to pay for expenses like rent, labor, utilities, taxes, and other fees. Every company has a constant fluctuation of cash flow. The amount of cash received (and when) depends on supply and demand and the business’s monthly expenses. With proper data management, a company’s ever-changing cash flow can still be predictable and manageable and enable sound business decisions. 

Why Is Cash Flow Important

Cash flow is the backbone of a business, so if it fails, the company fails. A recent study from CB Insights found that a third of companies failed because they ran out of cash. One-third of businesses also fail due to an insufficient market for the product they are selling. Which then leads to a lack of cash flow. Improperly managed cash flow streams can lead to poor decision-making, a misunderstanding of how a company’s money is spent, and ultimately be the downfall of a business. 

Companies need to prioritize their cash flow to ensure that their business will stay afloat and reap more benefits from adequately managed cash flow. As businesses manage their cash flow, they pay close attention to how their money is spent and control their finances. When a company has a positive cash flow, it improves the relationships with its partners and customers and promotes brand loyalty. It can also help businesses find their strengths and weaknesses, and how best they can expand. 

What Promotes Cash Flow 

There are a few ways that businesses can promote cash flow and ensure that they will thrive. The first step in promoting cash flow is planning and forecasting. In order to spend money correctly, businesses need to know how much money will be coming in and when. With a better idea of how money flows through a business, there will be less overspending and fewer mistakes when judging how much money the company has. 

With planning comes a strategy of what businesses should spend money on and when. Companies should plan when their cash flow is coming in and the best allocation of that money. If there is a low demand for a particular product, there is no need to spend cash flow on an abundance of inventory. Companies should find what is a priority for spending and what needs the most attention. Pay close attention to what needs fixing. This will promote more cash flow and allow attention to shift to minor issues. 

Cash flow improves when companies receive money faster and hang onto it longer. Speeding up the process of obtaining cash can incentivize customers to choose a faster form of payment. Companies can hold on to money for longer by buying inventory, earning interest, and elongating the amount of time before paying expenses. This sales cycle gives control over when costs pay off and how much money is in the business at one time. 

What Challenges Cash Flow 

Many daily challenges come along with maintaining cash flow. Businesses that forecast their finances consistently can learn how to work around everyday challenges. Conversely, companies that do not find solutions to these problems end up with cash flow as a bigger pinch point, which can negatively impact the entire operation. 

Some common challenges with cash flow include delayed payments from customers. Sometimes, purchases can happen pretty quickly. Businesses may not reap the benefits of the purchase and experience a time with a shortage of cash. Less cash flow is caused by bank deposits holding money. Or if a large sum of cash flow to buy equipment or machines, leading to businesses waiting for new revenue. Companies unaware of their total cash flow, or spend their cash flow before secure income experience negative cash flow. The life of the business is then solely dependent on the speed of its recovery.

How Payability Can Help 

Payability recognizes the difficulties that eCommerce businesses face with cash flow. The funding programs are built for eCommerce businesses that need assistance filling the gap between paying expenses and receiving revenue. eCommerce businesses no longer have to worry about the risk of cash flow with the help of Payability. To see if your company qualifies for Instant Access to your marketplace payouts, visit Payability.com and apply now.

Thank you Payability for your guest post. For more information on Payability, head to their site. To better your selling business and software tools, head to Viral Launches main page.

E-commerce and Advertising

Corey Gary is Viral Launches amazing Demand Generation Strategist and Advertising Manager. This guest post written by Corey highlights the importance of E-commerce and Advertising in how they go hand in hand.

The beginning.

I started my career in Digital Marketing as an Analyst at an agency located in New York City. I
joined an account with separate teams for programmatic, paid social, and E-comm. Since we
rarely communicated with each other, I felt siloed and inefficient.

A few years and a few clients later, I’ve worked across almost all facets of Digital Marketing.
I’ve run Display & Video as well as Search & Social ads. There have also been opportunities to
buy programmatic podcast ads and CTV (connected TV ads). I also purchased a programmatic Digital-Out-Of-Home campaign where the vendor claimed they could change ads at a bus stop based on the interests of the people walking by. We ran this campaign before iOS 14.5 and increased privacy regulations.

Working on a channel-agnostic team of digital marketers was not only rounded out my Working on a channel-Agnostic team of digital marketers not only rounded out my skill set but was best for the client’s expanding needs. Having multiple types of marketers on one team helped us own all stages of the digital marketing funnel.

Awareness campaigns matter for E-commerce and Advertising.


Awareness campaigns are excellent for large brands, but how about those small Amazon start-ups who don’t have millions of dollars to spend on billboards that connect to the Metaverse? That’s where e-commerce advertising is essential. Buying for conversions is where marketers can gauge the effectiveness of their campaigns. E-commerce advertising becomes essential once a consumer is familiar with a brand. As a consumer, if I allocate myself $150 for a new pair of running shoes, I can choose between big brands such as Nike or Adidas and Asics. Or, I can shop with up-and-comers like On and Hoka. These two shoe brands are agile and efficient in their digital marketing. Both On and HOKA have extensive running shoe digital marketing campaigns while the big brands are nonexistent on
the SERP (Search Engine Landing Page).

As a consumer during the evaluation process of the marketing funnel: I decided to allocate my $150 depending on a wide range of criteria such as cost after taxes & shipping, quality of the product, reviews, merchant (Amazon or EastBay), and color. For the digital marketer on the other end of the purchase, yes, people buy running shoes based on color, guilty as charged.

The seller can optimize their ads to account for all these criteria to meet the customer when
they’ve allocated time to research and budget. It takes time for the Digital Marketer to A/B test which ads perform best on a specific channel. Here’s one example.

On Amazon, an ad for the keyword [running shoe] could perform vastly different than an ad for the keyword [racing running shoe]. The first keyword is for buyers who want a running shoe but aren’t necessarily intense runners. However, [racing running shoe] clarifies that the buyer could be participating in this year’s New York City Marathon in addition to their local Turkey Trot. Viral Launch has expert-level keyword analysis software to help e-commerce marketers discover the best keywords to target for their online advertisement.

Conversions mean results.

So, why is it essential that all Digital Marketers learn E-commerce Advertising? Conversions
drive business results, and ultimately the purpose of marketing is to have a positive return on investment. Marketers can spend all day ideating grand awareness campaigns. Still, conversion marketing is where CMO’s can go to stakeholders exclaiming, “look at how my campaigns drove an increase in sales with a positive.”

What Amazon Sellers Should Learn for 2022.

As the world recovers from the global pandemic, eCommerce is adjusting yet again to the modern landscape. We’ve seen some interesting Amazon selling trends in 2021, as merchants find new ways to stay ahead of their competition and leverage Amazon’s expanding offerings. Here is what to learn for 2022.

Now, as we near the end of 2021, let’s take a look at some key takeaways to keep in mind for 2022. 

Inspect Sample Goods Before Switching Manufacturers

Poor product reviews break listings. Products with good reviews and listings influence 79% of Amazon prospects, so you can’t afford to lose consumer trust by accumulating bad reviews. If your products have a bad reputation, you will have trouble selling them to just break even. 

So, be sure to order and inspect samples from manufacturers beforehand. If you’ve been using a supplier for a while, don’t drop the ball by compromising your vetting process; it takes one wrong delivery to ultimately tank your customer reviews. Another thing to learn for 2022.

Take Advantage of Amazon’s Expanding Branding Features

Amazon’s Brand Registry gives sellers more control over their products and brand representation. The program is easy to join, and here are a few reasons why you might want to consider it (other than the fact that it’s free):

Increase product sales and conversions

While you may not notice an immediate change in your bottom line, Amazon’s Brand Registry actively works to remove fraudulent listings and delist third parties that are fraudulently using your brand’s name. 

Reducing fraud is vital to building trust in your brand and driving conversions. Otherwise, if buyers unknowingly purchase a knockoff, it may reflect poorly on your brand’s image. You can use the registry to report any perceived violations and have infringements removed. 

Take back control over your product’s information 

Sharing accurate, valuable product information is vital to building customer loyalty. It’s essential to avoid misleading prospects and help them understand precisely how your product can benefit them.

Unfortunately, third-party sellers may not honor your core values and alter your descriptions, spreading misinformation. You can’t avoid third-party sellers either, because they make up for more than 50% of Amazon sales. 

Fortunately, Amazon’s Brand Registry gives sellers more control over how products are described in the listing. After submitting your product and company information, Amazon will regulate any third-party attempts to alter them, preserving the key information.

Beyond these measures, the Brand Register protects brands against more complex fraudulent efforts as well. For example, some third parties may use your company logo or information to sell their own knock-off products. Amazon’s Brand Registry combats these malicious activities by:

  1. Removing listings that use your company logo or trademark on products that aren’t yours. 
  2. Images need to be removed with trademarked information/items that don’t represent your company. 
  3. Removing fraudulent listings that use your brand’s information.

Learn and implement this for 2022.

Access the Sponsored Brands Feature

The Brand Registry unlocks your access to Amazon’s Sponsored Brands Feature, which is an ad format that lets businesses promote up to three products. It also allows you to include your company logo and brand name, which is great for raising brand awareness if you’re selling on Amazon.

A big draw for using the Sponsored Brands feature is that your ad will appear at the top of search results, even above “Sponsored Products.”

Stay on Top of Amazon’s Evolving SEO Algorithms 

Paying attention to Amazon SEO is vital to increasing your listing’s visibility and ensuring prospects can easily find you. In a nutshell, Amazon SEO’s purpose is to help consumers buy, so the algorithm works to meet this goal. 

When a consumer searches on Amazon, the algorithm quickly determines which product listing has the highest likelihood of fulfilling the searcher’s needs. In other words, Amazon’s SEO algorithm needs to figure out which listing has the highest ‘purchase likelihood’. 

Similar to Google on-page SEO practices, there are technical steps you can use to improve your product ranking, including the use of keywords, images, and optimized titles and descriptions. But, to beat out the rigorous competition and rank at the top of Amazon search results, you need to convince the algorithm that consumers are ready to buy your product. 

That’s where the A10 (formerly known as A9) algorithm comes in. Amazon’s algorithm undergoes continuous updates, with the ranking factors adjusting slightly every six months or so. Thus, staying current with the evolving algorithm is important to keep your product listing at the top. Keep this up for things to learn for 2022.

Amazon’s A10 algorithm, in general, prioritizes two core criteria for ranking:

  • The number of customer reviews
  • Your sales rank, which includes details like how many customers are searching for your product and buying it

It’s important not to get bogged down by the algorithm’s technicalities. Sure, it’s updated regularly, but its core working and objective remains the same: to help customers buy what they need. This intention means sellers should focus on optimizing their offerings for customers. 

True to Amazon’s MO, you’ll notice that the two core criteria behind the A10 algorithm are geared towards customers. The algorithm reflects Amazon’s commitment to delivering the best customer experience. By sharing this commitment i.e., keeping customers happy and meeting market needs, you can drive your search ranking up. 

Have Both a Vendor and Seller Account

Many growing businesses struggle to decide between having a vendor or a seller account, because each offers unique pros and cons. But what if you could combine the best of both worlds? Turns out you can—Amazon doesn’t restrict sellers from having both accounts. 

By having both a vendor and seller account, you can complement sales efforts and mitigate restrictions. For example, seller accounts usually get fewer sales because they lack the “sold by Amazon” endorsement, so having an additional vendor account can increase your bottom line. 

Retailers can also leverage the advanced analytics and flexibility of a seller account to help launch new products. Generally, Amazon is hesitant to promote new vendor products because they lack performance information. So, you can do the initial heavy-lifting and sales testing from your seller account and eventually use the analytics to encourage Amazon to endorse the item from your vendor account. 

Invest in Good Customer Service Mechanisms

Amazon’s commitment to customer service and delivering the best customer experience is a critical driving factor behind the eCommerce giant’s success. Amazon sellers can take a page out of the megacorp’s book and improve sales by committing to good customer service.

Ecommerce gives merchants access to a full suite of data, analytics, and meaningful insights to tailor marketing efforts and optimize the customer experience. However, without the right systems in place, your support team won’t be able to leverage the data to your brand’s benefit. 

Thus, it’s important to invest in good customer service software solutions. For example, you might want to consider using email automation to deliver automated updates, like shipping notifications or order verification. 

Additionally, it’s vital to invest in tools to centralize information to maintain customer satisfaction. If customers receive unsatisfactory answers or varying responses across channels, they become frustrated and confused, reducing your FCR (First Contact Resolution) rates. With a centralized knowledge base, you can resolve customer support requests faster and more accurately. Learn this for 2022.

Executive Summary

The core best practices for Amazon Sellers don’t change. Whether you look at 2010 or 2021, successful sellers prioritize customer-first experiences, strive to deliver value, take feedback seriously, and leverage tools to optimize their operations.

As we break into 2022, it’s important to remember that these objectives won’t change, but the means to achieve them might. For example, SEO algorithms are continuously evolving, and new technological developments help businesses optimize their operations in new ways. Therefore, staying up to date with these advancements and trends is vital to keep your brand relevant and successful.

To sum things up to learn for 2022, don’t forget to:

  • Weigh your options out with Seller and Vendor accounts, and see if it’s beneficial to use both. 
  • Invest in centralized knowledge and automation to deliver better customer service. 
  • Leverage Amazon’s robust branding features.
  • Keep up with the latest Amazon SEO updates.
  • Inspect your products as they arrive.

And don’t forget to put your customers first!

—-

Jake Rheude is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others. 

Thank you, Jake for the guest blog post! Be on the lookout for more great content!

Keyword: Squid Game

How you can make the most of the newest Amazon keyword: Squid Game.

As most of the world knows, Squid Game was released by Netflix on September 17th, 2021. Not even a month into its release, it is the number one watched show on Netflix. Plus, it is the streaming platform’s most watched tv show in its history. What once was a keyword no one has heard of before just 3 weeks ago is now one of the largest keywords on Amazon.

As you can see in the image below, “Squid Game’s” keyword phrases dominate halloween costumes and costumes in general. It is on trend to be the halloween outfit of the year. Similar to the Harley Quinn costume in 2016 with Suicide Squad. It is fascinating to see how quickly keyword trends and phrases pop up. This verifies again that it is vital for Amazon sellers to stay up to speed on social trends. If you are able to get involved with selling early, you can make thousands of dollars quickly and efficiently with not much competition.

Squid Game reaches beyond Netflix

Alongside costumes becoming a trending search on Amazon, Vans saw a 7,800% increase in sales of white slip on vans. They’re the TV show’s premier shoe with an increase in sales across the globe. Netflix, Vans, and those selling track suits are on par to make big bucks in 2021.

The trend continues.

According to our Keyword Manager and Research tools, Squid Game Costume has over 500,000 searches starting in October. In September, it only had around 50,000 searches. Those who were in the selling game that early were the first to make big bucks on those searches. It is still not too late. Our data shows that the search volume will most likely continue to trend upwards till about October 31st. After halloween, search volume will more than likely drop off.

What is next after Squid Game?

As the movies Marvel’s Eternals, new episodes of Netflix’s Bridgerton, and Spiderman: No Way Home are coming out later this year, it is important to keep in mind that these will open up avenues for more selling opportunities. Try to get involved in these early before they skyrocket in keyword trends like Squid Game.

With data research going back over 4 years, Viral Launch provides their users with the largest library of Amazon keywords. The Keyword Manager tool is the most popular among users. Especially for its ability to quickly compare and contrast specific keywords and how it compares to similar ones. Users can optimize the best SEO for their products to hit the number one spot on Amazon.

Amazon Seller Podcast: Conquering Amazon PPC with Sumner Hobart

We spoke with expert Amazon seller Sumner Hobart to discuss Amazon PPC best practices for beginners and pros.

When stepping back to notice big picture Amazon trends, the continued emergence of Amazon Advertising stands out. It is one of the biggest takeaways from the past few years.

While Amazon Advertising has skyrocketed, it still may be in its early stages. Analysts speculate Amazon Advertising may be a $600 billion business within the next 2-3 years. It is safe to say Amazon PPC is here to stay.

Conquering Amazon PPC is shifting from an elective skill to a prerequisite for success as a seller. In the not-so-distant future of selling on Amazon, the arms race for dominating a market will likely be through advertising.

Because PPC is transitioning from the elective stage, it’s still a facet of selling that gives many sellers headaches. But fear not, and try to view this as an opportunity, not a roadblock. By gaining PPC knowledge and experience now, you can distance yourself from the competition for short-term gains and long-term dominance.

To help, we chatted with Sumner Hobart, an Amazon PPC maestro who has utilized PPC to power his business and change his life through FBA. Tune in as we pick his brain to break down Amazon PPC tips and tricks on your way to advertising like a pro!

HIGHLIGHTS

Get to know Sumner and his story of how selling on Amazon helped transform his life. (0:00)

Selling via FBA has changed so many lives, helping them live out their dreams through entrepreneurship. We say hello to Sumner and get to know his story from his experience before selling on Amazon, how he got into it, and how he turned it into a rewarding career and lifestyle.

When should sellers start running PPC campaigns? (5:22)

One common refrain we’ve heard from sellers considering making the leap into PPC is that they don’t think the time is right. We chat with Sumner to hear about his path in PPC and how sellers can know if they’re ready or not to introduce their product to ads.

What goals should sellers new to PPC be considering to determine success? (14:30)

Not all campaigns are created with the same goals in mind. Sumner explains the primary objectives behind PPC campaigns, and discusses what steps you take to accomplish these goals through ad campaigns.

Sumner shines a light on which campaigns outside of the norm should sellers examine in PPC and how to put them into place. (26:34)

After explaining some of the basic PPC campaigns, we dive a little deeper with Sumner on more niche campaigns. While the basics are tried and true, sellers can find more success and learn more about their performance by getting a little more creative ith their campaign structures.

Does driving external traffic play a role with PPC? If so, how can a seller integrate it into their strategy? (44:37)

Over recent months, the emphasis on driving external traffic has been further incentivized by Amazon. In terms of overall strategy, the ability to drive traffic from outside of Amazon continues to rise as well. Building a following on social media, growing an email list of potential customers, or driving traffic through ads from Google, Facebook, TikTok, or other spaces outside of Amazon can be extremely valuable.

Sumner breaks down how driving external traffic and PPC can go hand-in-hand to strategically grow and scale your Amazon business to new heights.

A huge thanks to Sumner for chatting with us and sharing his expertise. You can stay in touch for more helpful FBA gems by connecting with him on LinkedIn, or pick up tricks of the trade through his selling courses.

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7 Amazon Seller Tools To Boost Your Business

“A carpenter is only as good as their tools.” – unknown origin. The same goes for amazon seller tools.

While we won’t claim to know much about carpentry, we can confidently say this quote is just as applicable regarding selling on Amazon.

It’s simply unrealistic to expect to do run an Amazon business without some help.

Fortunately, there’s no shortage of Amazon seller tools to help you save time, stress less, and skyrocket sales.

But not all tools are created equally. To help you efficiently run your business, here are a few of the best Amazon seller tools to optimize your process!

Glorify

Consider Glorify to be your one-stop-shop for product images. With its backgroundremoving tool, a massive collection of stock images and models, and templates created for Amazon, Shopify, Instagram, and many other e-commerce platforms in mind, Glorify is the perfect tool for anyone who needs product photography.

Just as Canva makes graphic design a breeze for novices, Glorify simplifies product photography for e-commerce entrepreneurs. Designed to fit the needs and wants of online brands, Glorify is a time-saving, sales-converting necessity.

It’s no wonder 51,000+ entrepreneurs utilize Glorify for their design needs. With their tools, you can handle all of your product photography needs other than taking the actual pictures. Speaking of which…

Dripped Image Product Photography

When creating your Amazon listing, the value of product photography cannot be understated. In the old days of Amazon? Sure, you could skimp on high-quality product images and still pick up sales. But in 2021? High-resolution, professional images are a necessity for any seller looking for long-lasting success.

But not just any photographer will do. You’ll want a photographer with experience in e-commerce. One who knows the value of eye-catching product photography that shows how a product might be used.

That brings us to Dripped Image.

Photographer/owner Jason Weller has plenty of product photography experience under his belt, in addition to years capturing sports, concerts, and events from around the world with his camera. The result? Professional-quality photos that highlight the best of your product and lifestyles that wouldn’t feel out of place in a prestige magazine.

Alibaba

Although simple, it’s vital to remember one of the foundational elements of a successful product is the product itself. You can do everything right to identify a winning product idea, create a product listing with captivating images and search engine optimized copy, and perform advanced advertising strategies. But if you have a crummy product, you’ll likely be inundated with negative reviews and experience dwindling sales.

Thus, it’s critical that you find a manufacturer or supplier that you can trust to deliver a quality product and work with to make improvements.

Ironically, Alibaba appears much like Amazon, but for Amazon sellers.

Alibaba became one of the world’s largest companies, largely on the strength of its B2B e-commerce platform. Buyers choose from hundreds of importers and exporters worldwide to find their ideal product.

The sheer size of Alibaba’s marketplace makes it convenient for Amazon sellers looking for a perfect supplier.

[RELATED: 11 Tips to Source Best Selling Products on Amazon]

The Amazon Seller App

Selling on Amazon is an incredible opportunity for those with the entrepreneurial spirit and attitude, and has paved the way for countless people to make their dreams come true and find financial freedom.

So it only makes sense that the go-getter ethos of entrepreneurs can lead to intense competition in the pursuit of perfection. As a result, that commitment and determination can lead to constant tinkering and monitoring of your store’s performance. And unlike traditional retail stores, your store is open 24/7/365.

Thus, you’ll want to keep an eye on the many aspects of running a business when away from the computer screen.

The Amazon seller app lets you take many aspects of managing your Amazon business from Seller Central with you everywhere you go.

Use the Amazon Seller app to track sales, fulfill orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.

Amazon

Thankfully, the Amazon seller app lets you manage your business so you can live your best life!

Viral Launch

With the wide variety of responsibilities on an Amazon seller’s plate, a true one-stop-shop just isn’t realistic. However, Viral Launch has you covered when it comes to reliably accurate product and market research.

Viral Launch’s data-packed Market Intelligence tool

Whether you’re starting on Amazon and looking for your first product or managing a sizable catalog of ASINs, Viral Launch’s comprehensive software suite can help you make intelligent decisions backed by a treasure trove of Amazon data.

For those looking for a profitable product to sell, the Product Discovery tool reverse engineers results based on filters you apply based on your goals and resources. Our most popular tool, Market Intelligence, provides continuously updated sales data that sellers can peruse to be a master of their market.

Once you’ve found your product idea, utilize Keyword Research to find a complete keyword list to maximize SEO and experiment with your listing in Listing Builder. Track your rivals with Competitor Intelligence to know their every move so you can counter strategically. Automate and optimize PPC campaigns in Kinetic and monitor your rank performance by keyword with Listing Analyzer.

With thoughtfully integrated tools, Viral Launch truly is a one-stop-shop for Amazon product research. With pricing packages catered to your needs based on where you are in your Amazon journey, you don’t need to spend an arm and a leg to gain that numerical advantage.

Simply put, Viral Launch’s Amazon seller tools offer almost everything a seller could ask for. In business, there’s no greater advantage than the statistical advantage.

Listing Dojo

Split Testing tests potential changes and provides data for you to optimize multiple aspects of your listing.

One of the most anxiety-inducing facets of running a business is understanding the possibility that you’re not maximizing your potential.

Is my hero image costing me sales? Would a price decrease significantly boost sales and increase profitability? Would tweaking the product title lead to more traffic?

These are just a few of the countless questions you may have about your Amazon product listings. Implementing significant changes to your listing can be nerve-wracking due to the unknown outcome. Luckily, you can find the answers with actual results by split testing in smaller doses with Listing Dojo.

With Listing Dojo, you can let the data make the decisions. Listing Dojo allows you to run tests on your listing’s title, price, images, or description. As you run the split testing, you’ll be able to see how these changes are impacting your bottom line. Once the tests have run for an appropriate amount of time (recommended: 7 day minimum), you’ll have informative reports comparing and contrasting each’s performance. You may be surprised at how one minor tweak can impact your bottom line.

Moreover, Listing Dojo is entirely free, making it a no-brainer for maximizing profitability.

The Empire Flippers Valuation Tool

The topic of selling your Amazon business is one we’ve tackled recently, and the business valuation tool from Empire Flippers is the best starting point you’ll find. You can fill out their brief form at no cost, and they’ll run the numbers for your company evaluation.

Within minutes, you can discover your business’s estimated valuation to consider if selling is right for you.

Once you’ve received your valuation, you receive a breakdown that operates as a SWOT analysis for your valuation. , the tool provides automatic feedback to help you understand your valuation at a categoric level. Consequently, you can keep that feedback in mind as you advance your business.

An innovator in the e-commerce business transaction industry, Empire Flippers is as trustworthy as they come. Whether considering selling your business or not, every seller should take a few minutes to understand their business a little better from a buyer’s perspective. And if selling sounds right for you, you can certainly entrust the Empire Flippers team to guide you through the process.

In conclusion, these Amazon seller tools are among the many that can make life easier. What Amazon seller tools have been a tremendous asset for you? Let us know in the comments!

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