How to Make Your Amazon Listing More Visible

Congratulations! You’ve developed a product and finally got it set up with an Amazon listing! All that hard work is now ready to pay off… but HOLD ON! Why isn’t your product showing up as one of the top items when you search for it on Amazon? If nobody sees your product, how are you going to make a profit? You’ve got to get seen! Fortunately, there are several simple strategies to put in place to greatly increase the visibility of your Amazon listing! Let’s get started:

Create Those Keywords!

You may have heard of keywords before, but if not, please listen up! Because they are a fairly simple way of amping up your listing’s notoriety as long as you know which ones to use. Let’s begin with the actual definition:

Keywords are the words and phrases people look for when searching for something online.

It is very important to compile a list of keywords relating to your Amazon listing. From there, you can enter these words into the backend of your listing’s search engine optimization (SEO) bar. BUT FIRST, how the heck do you discover which keywords are YOUR keywords? Here are some helpful tips:

  • In the Amazon search bar, type in a range of words to see what the drop-down suggestions are. Compile a list of whatever words are relevant to listings like yours. 
  • Check out any competitor results to see what is already out there and then compare what you learn.  
  • Utilize long-tail and short-tail keywords while making your list. Long-tail keywords are rather specific and usually have a low search volume. They may have a higher conversion rate because the customer typically knows exactly what they are looking for. Short-tail keywords represent broader searches that typically have high search volume and may have lower conversion because the customer is browsing for different options.

Do you need help finding the right keywords? Check out our Keyword Research tool to help get your listing higher on Amazon. 

A Great Title!

GRAB YOUR POTENTIAL CUSTOMER’S ATTENTION with a catchy title. The product title (product name) is one of the primary fields used by Amazon and search engines to measure the relevance of a detail page as part of a customer search. To increase the chances of someone clicking on your title, try incorporating the following:  

  • Your title should consist of only the minimal amount of information needed to identify the product.
  • Keep the length of your title somewhere between 60 and 80 characters for optimal efficiency. Longer titles usually are tougher to read than shorter ones. It’s also a good idea to check the titles of similar products that land at the top of an Amazon search page. 
  • Make sure the title matches what is on your product’s physical packaging.
  • NEVER use all caps in your title. Rather, just capitalize the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
  • If your title contains numbers, list them as numerals (1,2,3) instead of spelling them out (one, two, three).
  • Lastly, your title can include proper punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.). You can also use abbreviated measurements like “cm”, “oz”, “in”, and “kg”.

Nail That Description!

Be sure and deliver a detailed explanation of your product’s usage, features, and benefits in the bullets and description sections. Also, add any specific product information that may not be explained anywhere else in the listing. Here are some helpful particulars on precisely what to put in your product description:

  • Include any brand names.
  • Add in all sizes when applicable.
  • Add what type of material the product is made of, like polyester for a shirt.
  • Include important details like colors, packaging, and quantity.

For an even more comprehensive list of product description details, check out Amazon Seller Central for every guideline.

High-Quality Images!

If you want to increase your product’s visibility, then you’d best make sure its images are of the highest quality. Make certain your product looks great and has all of its features showcased front and center. This is going to help make your product stand out from a crowd of competitors, which will help boost your overall Amazon visibility. 

To get high-quality images of your product you can either hire a professional photographer or utilize a wide range of online tools to create images yourself. 

The Price is Right!

The price of your product can greatly influence its sales growth and conversion rates, which leads to better visibility. By researching your competitors, you can understand how to give your product a competitive price and make compelling price point adjustments along the way. 

You can adjust your product’s pricing automatically through Amazon’s Automated Pricing page, without having to revisit the SKU every time you want to make a change. There are also other ways you can optimize your price point such as:

  • Take shipping costs into consideration. Offering free shipping is a great way to increase your sales. Be sure to clearly spell out your shipping policy and utilize Amazon’s Info & Policies page to adjust shipping settings. 
  • Create a Competitive Buy rule or a Competitive Lower Price rule through Amazon’s Compare Prices page. This will allow you to automatically match your product’s competitive price which will increase your chance of being featured in the Buy Box.
  • Run A/B testing with different price points to see if it makes a difference in your sales.
  • Keep track of your product’s Brand Dashboard ranking and manage your product reviews. Positive reviews lead to a better search ranking, so be sure to follow the best practices for maintaining positive feedback/ratings.

In Closing

Congratulations again! In addition to having a soon to be bestselling Amazon product listing, you now have some helpful tips for getting it seen by the widest customer audience possible. Take some time to research the above suggestions and see what works best for your particular product. Remember, you have already laid out the groundwork by getting your listing up and running. Now is the time to finesse its finer points to give online customers a proper representation of how wonderful your product truly is! 

Amazon Sellers – How to Protect Against Cyber Attacks

The digital landscape continues to offer exciting and enriching opportunities for entrepreneurs. Choosing to expand your eCommerce business through Amazon empowers you to engage more meaningfully with a global marketplace. Not to mention that in a tough economic climate for small businesses, capturing a wider range of consumers can help to push your company toward success.

Nevertheless, this isn’t to say expanding with Amazon eCommerce is always smooth sailing. One of the most common hurdles you’ll find is the prevalence of cybercrime. Even a single serious breach of security could cause devastating financial and reputational damage to your business. Not only could this disrupt your expansion, but it can leave your company unable to recover entirely.

While you can’t eliminate risk entirely, you can put your company in a better position to minimize your exposure. So, let’s look at how to protect against cyber attacks while still expanding your Amazon eCommerce business.

How to Protect Against Cyber Attacks

Recognize the Risks

One of the most important steps in protecting against cyber attacks occurs before you implement your expansion protocols. Your company can’t just set a blanket set of basic cybersecurity tools in place. Each business has its unique set of risks. It’s important for you to perform thorough risk assessments at the beginning of and throughout your growth to identify and prepare for them.

The risks to information technology (IT) security for small businesses are varied and growing. Some of the most prevalent cybercrime methods include the use of malware, phishing, account takeovers, and distributed denial of service (DDoS) attacks. Gaining an understanding of how these attacks are performed can empower you to better identify which are likely to be problematic for your eCommerce business moving forward.

You should then take both a short- and long-term approach to your risk assessments. Consider what cybercrime you’re vulnerable to both now and as you start to bring on new tools, staff, and processes in the future. It can be wise to gain insights from cybersecurity professionals with a background in eCommerce here. They should also know the ins and outs of Amazon’s platform. They’ll be able to implement effective ongoing assessment methods specifically matched to your business model. Indeed, it’s worth considering either a full-time expert or an occasional consultant to be among your first resource investments.

Adopt Targeted Tools

When you first start a small eCommerce business selling on Amazon, you may find that generalized security tools are sufficient. However, as you start to develop further, these tend to be less suitable. The bigger you get, the more sensitive and valuable data you’ll handle. You’re also likely to become a more attractive focus for a range of cyber criminals. As such, it’s important to adopt specialist protective tools that target particular issues.

This may include artificial intelligence (AI) driven threat management software. This automatically scans your business’ systems for signs of any suspicious behavior or potential breaches. It could involve adopting virtual private networks (VPNs) for staff to maintain security when operating in public places. As your staff numbers grow — particularly if you’re using remote operations — identity management software can be appropriate for keeping multiple accounts secure and visible.

Nevertheless, it’s also worth considering that not all targeted tools are pieces of software or hardware. In some cases, having access to knowledge is a powerful resource. As your small business grows, it can be vital to identify threat intelligence tools that can keep you up-to-date on security issues your company needs to look out for. This is vital given that many businesses are unable to withstand even a single attack. Open-source intelligence-sharing platforms tend to be free to utilize and are regularly updated by both security experts and other businesses.

Market Mindfully

Any successful eCommerce growth is dependent on effective digital marketing techniques. Your business faces a significant amount of competition in a truly global commercial space. This means that you have to understand how to use digital marketing tools like Google Analytics and responsive HTML emails to capture your demographic’s attention. Not to mention that gaining skills in web design and graphic design can give you better control over asserting your brand voice in the market.

In many ways, this represents a key benefit to moving to and growing your business on Amazon. You have opportunities to take advantage of some of the most accessible and impactful marketing tools around. With some knowledge and consistent effort, you can develop successful campaigns.

However, despite the prospect of enhanced engagement, it’s vital to understand how digital marketing can represent a cybersecurity risk. Some of your online materials — particularly websites and applications — may offer gateways to your networks when insufficiently secured. Indeed, popular online content you make may become a target for DDoS attacks or hackers seeking to piggyback on your web pages to infect consumers with malware.

It is, therefore, vital that you approach your digital marketing strategies mindfully. Consider the potential cybersecurity risks during the planning of every campaign. Build protective measures into the design of your materials, such as posting content only on Hypertext Transfer Protocol Secure (HTTPS) pages. This both helps to keep your company secure and boosts confidence among consumers.

Strengthen Your Workforce

When you’re expanding your Amazon eCommerce business, this usually means you’ll need to invest in more staff. This is a valuable opportunity not just to gain the technical skills of professionals but to work with diverse contributors to your success. The choices you make here can lead to a range of unique perspectives and talents that may result in innovation.

That said, adding staff can also widen the scope of cybersecurity risks. One recent study found that 88% of data breaches are caused by human error. As such, the behavior and security knowledge of your growing workforce has an impact on your company’s vulnerability. It’s vital to make certain that your staff has the skills to prevent potential breaches.

At the most basic level, this means you need to provide solid security training to all staff members. This should include helping them understand different types of cyber attacks and how to recognize them. Some of the focus should also be on communicating how their behavior is a key influencer of risks. Pass on cybersecurity best practices and provide clear protocols for data handling. Training should be reiterated and updated at least annually.

Maintain Encryption Protocols

A key part of growth as an Amazon seller tends to include investing in new equipment and software. Usually, this is geared toward making certain you can maintain efficient operations as your prospects expand. You might implement project management software to ensure effective collaborations between remote staff. Increasingly, eCommerce businesses that choose Amazon merchant-fulfillment are also investing in devices in the internet of things (IoT) to streamline warehousing processes.

That said, introducing this new equipment can also provide additional gateways to those who seek to breach your business. A key part of the solution here is to make certain you maintain stringent encryption protocols on new and existing tools. This is not necessarily difficult to do. Many devices come with built-in encryption tools, but these need to be manually activated. A mistake too many companies make — particularly with items in the IoT — is as simple as neglecting to switch these on.

On devices that don’t have built-in encryption capability, it’s worth investing in reliable encryption software. Nevertheless, it’s important to remember that encryption tools are often only as strong as the passwords you utilize with them. It may seem basic, but be sure to change from the default passwords your device is loaded with. Utilize a complex password that you’re not utilizing on any other accounts. Change this regularly, too. Wherever possible, utilize multi-factor authentication on these devices and indeed any other password processes you use.

Conclusion

How to protect against cyber attacks?

Implementing cybersecurity protections can help to ensure your Amazon eCommerce expansion continues on solid footing. Commit to regularly assessing specific risks to your operations and utilizing tools most suited to your needs. Build security protocols into your marketing materials and ensure your growing workforce is well-educated on best practices. Alongside strong encryption methods, these steps can help reduce vulnerabilities and influence your trajectory toward success.

The Influence of Social Media on eCommerce Sales

As of October 2022, there were roughly 4.74 billion social media users around the world. That equates to 59.3% of the total global population. That is an increase in 190 million people from the same time last year (and that number will continue to grow). THAT is why utilizing the influence of social media to advertise your eCommerce business is a good idea. Of course, there is more to it than my mere blanket statement of opinion, but never fear! I will be uncovering the blanket with a list of interesting facts to help prove my point below. Let’s get started!

A Covid eCommerce Miracle?

Let me first be clear that nothing was good about the world being under quarantine for over a year. However, it would be tough to argue that eCommerce did not receive a significant boost during that time. And thank goodness for it because people were still able to purchase food, medicine or any other types of supplies needed without risking their health.

During the span of Covid, eCommerce sales increased by an astounding $244.2 billion. This ended up altering the consumer landscape, shifting the dominance of in-store shopping towards the online experience. In turn, eCommerce businesses started stepping up their game by updating their search functionalities, payment methods, and the personalization of a customer’s experience through artificial intelligence. These positive changes in convenience left a lasting effect that has lingered on after the pandemic ended.

It’s Easy to Connect!

Over the last decade, people’s attention spans have been steadily decreasing. Advancements in technology have left little wiggle room for retailers to make their products known. As of 2022, the average U.S. household has approximately 20 smart devices that includes smartphones, computers, tablets, and TVs. That is a large number of potential connections that can be made through social media. The ease of having access to the World (wide web) at your fingertips is too high a commodity to dismiss. A customer is much more likely to purchase a product or service if the accessibility is easy!

The Advantages of Social Media

Depending on who your target customer is, a strong social media advertising strategy can be a helpful proponent for great success! Here are some of the great social media advantages that can benefit your eCommerce business:

  1. Low Cost – Fortunately, most social media ad models operate on a pay-per-click (PPC) system, which means your business only has to pay when someone has actually clicked on your ad or video. Essentially, you only have to pay when your advertisement is working, which means your chances of earning money increase and could even offset any ad costs! Plus, the average cost for doing a PPC ad on a social media platform such as Facebook is only $1.68.
  2. High Brand Awareness – Social media ads give your brand instant awareness, even before any potential clicks, by showcasing it to millions of people online. Having your business ad up on social media feeds helps keep your products and services fresh in people’s minds, even subconsciously. Increased exposure like this can bring about fresh leads and high conversion rates.
  3. Healthy Brand Loyalty – In addition to promoting your business, social media provides a great opportunity to engage with your audience and develop a strong connection. You can also share testimonials from satisfied customers to help build a positive reputation for your brand.  
  4. Detailed Analytics – One very helpful advantage of social media advertising is its ability to quickly provide analytics and statistics regarding how well your campaign is performing. This will help you design future campaigns to optimize what works best. You even have the option of utilizing live campaigns and A/B tests to further refine your strategy.  
  5. User-Friendly Software – Yes, again, it’s easy! The majority of social media advertisers provide a simple, user-friendly platform to work with that will walk you through each step for getting set up. You just have to choose an objective, input your audience’s requirements, and specify your budget. Some platforms even allow you to create your own rules and customized reports that should make managing your campaigns even easier! 

TikTok Customer Trends

It is being forecasted that in 2023, for the first time, more than half of U.S. social media users will make purchases via social platforms like Instagram, Facebook, and especially TikTok. These platforms seem to have mastered the logistics for putting out strong, easy-to-maneuver eCommerce sales content. However, TikTok has by far the largest audience. But how has an app that was known mostly for creating silly dance trends catapulted itself into the eCommerce spotlight? Well, it all started with TikTok providing a different type of eCommerce environment that included native shopping, payments, logistics, and fulfillment. The process benefited from the following:

  • The app’s commerce monetization follows a unique structure developed by their sister-app, Douyin, based in China.
  • Douyin already has eCommerce customer fulfillment centers, which enable them to operate like a true retail company. TikTok is looking to open their own fulfillment centers in the U.S. which would make their eCommerce platform even more streamlined.
  • The majority of TikTok users are younger people whose thoughts and behaviors are more impressionable and more receptive to purchasing products directly through the app.  

Brands have also taken note of the advantages of advertising on TikTok and some have seen tremendous, if not overnight growth due to it. The influence of social media has never been more obvious than on TikTok; users frequently saying “TikTok made me buy it”.

Social Media’s Influence: In Closing

The influence of social media is clear and only growing. I hope that you now feel a bit more comfortable engaging your eCommerce business with a social media presence. It truly is a wonderful way of optimizing your brand’s reach without breaking your budget. Next time you’re on any type of social media platform, take a look at how many ads for things you may be into actually show up. You may be surprised how many there are, but know that YOU can have your own wonderful company/product/service up there as well, ready to help the right person who truly needs it! 

E-commerce and Advertising

Corey Gary is Viral Launches amazing Demand Generation Strategist and Advertising Manager. This guest post written by Corey highlights the importance of E-commerce and Advertising in how they go hand in hand.

The beginning.

I started my career in Digital Marketing as an Analyst at an agency located in New York City. I joined an account with separate teams for programmatic, paid social, and E-comm. Since we rarely communicated with each other, I felt siloed and inefficient. 

A few years and a few clients later, I’ve worked across almost all facets of Digital Marketing. I’ve run Display & Video as well as Search & Social ads. There have also been opportunities to buy programmatic podcast ads and CTV (connected TV ads). I also purchased a programmatic Digital-Out-Of-Home campaign where the vendor claimed they could change ads at a bus stop based on the interests of the people walking by. We ran this campaign before iOS 14.5 and increased privacy regulations.

Working on a channel-agnostic team of digital marketers not only rounded out my Working on a channel-Agnostic team of digital marketers not only rounded out my skill set but was best for the client’s expanding needs. Having multiple types of marketers on one team helped us own all stages of the digital marketing funnel.

Awareness campaigns matter for E-commerce and Advertising.

Awareness campaigns are excellent for large brands, but how about those small Amazon start-ups who don’t have millions of dollars to spend on billboards that connect to the Metaverse? That’s where e-commerce advertising is essential. Buying for conversions is where marketers can gauge the effectiveness of their campaigns. E-commerce advertising becomes essential once a consumer is familiar with a brand. As a consumer, if I allocate myself $150 for a new pair of running shoes, I can choose between big brands such as Nike or Adidas and Asics. Or, I can shop with up-and-comers like On and Hoka. These two shoe brands are agile and efficient in their digital marketing. Both On and HOKA have extensive running shoe digital marketing campaigns while the big brands are nonexistent on the SERP (Search Engine Landing Page).

As a consumer during the evaluation process of the marketing funnel: I decided to allocate my $150 depending on a wide range of criteria such as cost after taxes & shipping, quality of the product, reviews, merchant (Amazon or EastBay), and color. For the digital marketer on the other end of the purchase, yes, people buy running shoes based on color, guilty as charged.

The seller can optimize their ads to account for all these criteria to meet the customer when they’ve allocated time to research and budget. It takes time for the Digital Marketer to A/B test which ads perform best on a specific channel. Here’s one example.

On Amazon, an ad for the keyword [running shoe] could perform vastly different than an ad for the keyword [racing running shoe]. The first keyword is for buyers who want a running shoe but aren’t necessarily intense runners. However, [racing running shoe] clarifies that the buyer could be participating in this year’s New York City Marathon in addition to their local Turkey Trot. Viral Launch has expert-level keyword analysis software to help e-commerce marketers discover the best keywords to target for their online advertisement.

Conversions mean results.

So, why is it essential that all Digital Marketers learn E-commerce Advertising? Conversions drive business results, and ultimately the purpose of marketing is to have a positive return on investment. Marketers can spend all day ideating grand awareness campaigns. Still, conversion marketing is where CMO’s can go to stakeholders exclaiming, “look at how my campaigns drove an increase in sales with a positive.

Self-Employed Jobs: How to Be Your Own Boss in 2023

Make 2023 a year of personal and professional growth, development, and financial freedom with these ways to be your own boss in 2023.

New year, new you?

While the saying’s become a meme, the arrival of a new year marks an excellent opportunity to take action on ways to improve yourself.

Since New Year’s resolutions are often made to solve problems, it would be no surprise if many make their resolution related to business. Over the past few years, volatility across a myriad of financial markets has created a chaotic situation where timing, vulnerability, and pure luck have significantly impacted the current and future outlook for millions around the globe.

The continual blows to global markets – the impact of COVID-19, inflation and rising interest rates, and energy vulnerability – have shifted the way we think about our decisions, especially regarding finances.

For this reason, many seek financial independence to end the stress and anxiety of economic vulnerability and start paving a greater path for themselves. Although everyone has individualized goals and purpose, the allure of being your own boss in 2023 is crystal clear for everyone.

No matter your motivation, there are plenty of ways to take control of your professional and economic situation. Below, we’ve highlighted a few popular self-employed jobs that allow you the opportunity to be your own boss in 2023.

Create an Amazon business

Photo by James Anthony on Pexels.com

Chances are you’ve bought an item off Amazon before, but did you ever think about how it got on Amazon in the first place? Whether a name-brand item like an Apple Watch or Nintendo Switch or a generic product such as a phone charger or heated blanket, it’s on Amazon because someone took a business to Amazon or started their own online business.

And many don’t know just how easy starting your own Amazon business can be with the Fulfillment by Amazon (FBA) program. Amazon uses its world-class logistics platform for FBA, making it as easy as ever to create and manage your online business. In this program, Amazon handles the logistics of your online business (storage, picking, shipping, delivery, etc.) in exchange for a fee, much of which is reliant on the success of your business.

To learn more about how to sell on Amazon, check out our step-by-step guide about how to sell on Amazon.

Find a product to sell, a supplier to make and ship it, and optimize your listing, advertising and overall offering to the best of your abilities to become one of the many who have made their entrepreneurial dreams come true thanks to Amazon and hard work.

Sign up today for our FREE How To Sell On Amazon course for beginners to start your new career on the right foot.

There are quite a few ways to make money on Amazon, so you can go all-in on Amazon or find your own Amazon FBA side hustle.

Freelance writing and editing

Photo by Leah Kelley on Pexels.com

Do you have a way with words and find writing a strength? Turn your skills or passion for writing into a business with one of the most popular self-employed jobs from home (or the coffee shop), freelance writing and editing.

You can find hundreds of potential opportunities to bring home the dough by creating a profile on freelancing networks such as Fiverr and Upwork, which connects freelancers to businesses or people with projects.

With opportunities ranging from translations, articles and blog posts to proofreading and editing, it’s never been easier to flex your writing skills and expand your portfolio while bringing home some extra cash. Whether you aim to be a jack-of-all-trades or master a niche, there are plenty of self-employed jobs in the writing and editing world.

In addition to creating compelling written content, you’ll want to make sure your professionalism, communication, and ability to nail your deadlines are on-point to ensure happy customers so you can garner positive reviews to keep the projects coming.

Drive for a ride-sharing company

Photo by Thought Catalog on Pexels.com

While it may blur the line of what constitutes being your own boss, driving for a ride-sharing app like Uber or Lyft is technically and legally considered self-employment. After all, these drivers are listed as independent contractors who get to set their own hours, create their work environment (within their vehicle, of course), and provide a direct service for a large market.

Similar to how Fiverr or Upwork connect clients with potential servicers, driving with Uber or Lyft connects drivers with passengers. This option can significantly appeal to those looking to make quick money without the dedication of long, set hours. While it lacks the more typical “sky is the limit” reward of entrepreneurship, this method certainly does have its perks.

At its core, anyone with a car that meets the minimum age requirement with at least one year of driving experience who can clear a background check can get started. At the very least, this self-employed job’s a great way to make a quick buck without a significant time commitment.

If this doesn’t scratch your entrepreneurial itch, it may be an effective method to bankroll your next money-making opportunity!

Create your own clothing shop

Photo by Julia M Cameron on Pexels.com

Whether you have the fashion design skills to make your own gear or an uncanny understanding of the trends, creating a clothing shop could be your calling.

For those with design skills, an abundance of online marketplaces exist to turn your ideas into a profitable business. From cutting-edge fashion designs to mastering a skill in clothing, such as tie-dying or bleaching, to creating graphics for a niche market, making your own clothing business can be quite profitable.

In addition to the money, creating something tangible and potentially seeing it out in the world can be an extremely rewarding feeling.

If you have more of a passion for fashion and are savvy about the markets, but perhaps lack the design skills, thrifting and reselling could be a hit for you. Setting up a resale shop on websites like Etsy and Shopify, or local marketplaces such as the Facebook Marketplace makes it convenient-as-can-be to make the most of your thrifting skills.

In the thrifting world, one man’s trash can truly be one man’s treasure.

If you’re a sneakerhead with an eye for which kicks go for the most, you can spot market inefficiencies by being a regular at thrift spots such as Goodwill and Plato’s Closet. Follow the trends and tastemakers to stay up-to-date on what’s hot and not and scout out your local and online stores for used gear, and you might be surprised at how well it can pay.

Either way, running your own clothing shop provides an excellent opportunity. It ranks as one of the most coveted self-employed jobs from home, especially as more online marketplaces continue to increase accessibility.

Selling Handmade Items

Yet another way you can craft an opportunity to be your own boss is by creating and selling handmade items. From carving wood to sculpting to knitting to creating unique pieces of art, this self-employed job lets you turn a hobby into cold hard cash.

Photo by Natallia Rak on Pexels.com

On top of being an incredibly cool and useful skill, the intrinsic reward of visualizing and creating a good that people want never gets old. If you possess the materials needed for your items, selling made-by-hand goods can be one of many self-employed jobs from home that allow you to add to your bank account without leaving the house.

Amazon Handmade and Etsy shops have become increasingly popular in recent years, as people search for decorative art and handcrafted items in place of mass-produced goods from Walmart, Target, and other popular retailers. Whether your artisan skills are already top-notch or you are considering a new skill, being a quality craftsperson comes in handy for anyone who wants to be their own boss.

Conclusion

Of course, the options above are just a few ideas for how to work for yourself. If you possess a very particular set of skills that can create value, there’s a way to capitalize on it. At the end of the day, it’s all about finding the method of money-making right for you.

When weighing out the optimal self-employed job for you, be sure to consider the time and money you’re willing to put into your operation. Also, think about your personal risk tolerance to ensure you can move forward in confidence with your chosen direction.

Like many New Year’s resolutions, the challenge isn’t starting, but sticking with it. Once you weigh the best self-employed job for you and your available resources, it’s easy to stick with it and create something long-lasting for yourself.

Congratulations on making it to the new year and we wish you the best of luck as you sift through self-employed jobs on your pursuit of financial freedom!

Incorporating Accessibility in your Amazon Advertising

Accessibility is an integral part of a fair and just society. Without accessible goods and services, millions of people will be cut off from the products they need. In the US alone, 61 million Americans live with a disability that impacts their shopping and buying experience. 

You can incorporate accessibility in your Amazon advertising by accounting for the diverse needs of all users and consumers. This will improve your reach, strengthen your brand image, and ensure that all users can buy from your eCommerce site.

Common Mistakes

Offering accessibility isn’t just the right thing to do — it can save you from expensive litigation fees, too. Even major brands like Netflix and Nike have been sued for failing to provide an accessible web presence. As a growing brand, the last thing you need is legal battles and fines. 

When developing your Amazon advertising, try to avoid common accessibility mistakes like: 

  • Missing alt-text on images;
  • Using non-descriptive text for links;
  • Embedding non-accessible documents;
  • Using a low color contrast.

Avoiding these mistakes will ensure that most users can use your web content. However, you may still need to complete an accessibility audit with a licensed web developer to ensure that your content meets today’s standards. 

Accessible Listing

As an Amazon seller, the listing is the most important piece of the marketing puzzle. Your Amazon listing has to double as a point of sale and a marketing opportunity. As such, you must ensure that your listing is fully accessible to all users. 

Fortunately, Amazon itself is an accessible website. This means that you don’t have to worry about the code behind your listing or headline advertisement and can focus on the visual and written elements of your Amazon listing. 

Ensure that you provide multiple images of your product so that visually impaired users have the best chance of seeing your offering. Fill out the keywords field, as this will be used as your alt-text for your product. While alt-text doesn’t need to be grammatically correct, it should make sense for users who are using screen readers. 

Use a color-blind simulator to ensure that color-blind users can see your products. Keep your descriptions short and ensure that any anchor text you use is descriptive of the link’s destination. 

You should also account for neurodiverse users who will come across your Amazon listing. Neurodiversity is an umbrella term that “covers multiple diagnoses” like autism spectrum disorder, dyslexia, and ADD/ADHD. You can help neurodiverse users interact with your Amazon listing by avoiding unnecessarily explosive language and metaphors and using better organization. 

If you’re looking to increase traffic and convert more visitors into customers, we can help. Our listing optimization software tools will compile a comprehensive list of keywords for your product and title, helping you to reach new audiences and drive more traffic to your product listings. Assuring you’re able to produce high-quality, vivid product descriptions that highlight specific product information not located elsewhere on the listing – helping potential customers find and buy your products faster.

Social Media

Social media is an invaluable tool for Amazon eCommerce sites. A successful social media strategy can improve your reach and drive traffic toward your Amazon listing. However, you need to ensure that your social media posts are fully accessible before you begin your next campaign. 

Start by choosing the right social channel for your business. Choosing the right platform will simplify your approach and make it easier to craft effective, accessible marketing. If you’re new to social media, consider creating a business page on Facebook and working with an influencer on Instagram or TikTok. These platforms will help build your brand awareness and gather vital customer reviews. 

Make your Facebook page accessible by following social media accessibility guidelines. Caption all of your video content before you post it, and give context for animated GIFS. This will ensure that visually impaired users can understand and interact with your content. If you use emojis on Facebook, be aware of how screen readers will present the emoji to users. 

Work with your chosen influencer to create accessible branded posts on Instagram or TikTok. Encourage them to capitalize each new word in their hashtags, as this will improve the screen reader’s effectiveness. A short description of the content can also help users understand the context of the post. 

Websites and WCAG

If you host a website in addition to your Amazon listing, you need to meet Web Content Accessibility Guidelines (WCAG) standards. WCAG 2.0 is designed to help all users navigate web-based content with ease and independence. WCAG has four major indicators for accessibility: 

  • Perceivable: can users tell that your content exists? Is your content perceivable to folks who are color blind, deaf, visually impaired, etc? 
  • Operable: can users navigate your content? Is your website keyboard accessible? Do users have enough time to navigate the site before they are timed out? 
  • Understandable: do you use unusual words or explosive language? Will all users be able to understand the abbreviations you use? 
  • Robust: will your content be accessible in five years? Is it compatible with new models of screen readers? 

Meeting these WCAG 2.0 standards ensures that your website is authentically accessible. This will drive more traffic toward your Amazon listing and will improve your digital brand presence. 

Conclusion

Accessibility is an important part of your Amazon advertising strategy. Start by reviewing WCAG 2.0 guidelines and work with influencers who already understand how to create branded, accessible content on social media. You can also rewrite your alt-text and double-check your anchor text to ensure that your marketing is understandable and operable for all users. 
If you’re still having trouble boosting traffic to your Amazon listings, you can also compare it to your competitors with the Viral Launch Google Chrome extension. You can also analyze which keywords you’re striving to rank for, and other Google trends.

Conquer Your Keywords on Amazon With Viral Launch’s Keyword Manager

Optimizing your product listing for keywords on Amazon can quickly skyrocket sales and unlock your product’s full potential.

There are plenty of ways to make money on Amazon, but for those who choose the FBA route, optimizing your listing for keywords on Amazon is a must regarding maximizing your opportunities for sales success.

Whether through organic search or the advertising route, understanding your product’s popular (and less popular) keywords is essential to reach customers searching for your product.

That’s why we created Keyword Manager, our comprehensive keyword tool that helps you stay on top of your keywords in every single way.

Quite simply, Keyword Manager is your go-to tool for all things keyword related. With stakes higher now than ever, it’s crucial to ensure your keywords are on-point during the hectic holiday season.

All you need to do to get started is sign up for a plan that includes Keyword Manager and grant MWS and Seller Central authorization, and let Keyword Manager go to work with creating your personalized, all-in-one keyword dashboard.

What exactly does Keyword Manager do?

Keyword Manager includes nearly all the keyword data you could ask for, personalized for you.

Keyword Manager delivers an encyclopedic list of keywords for your product, along with various metrics to help you understand, track and strategize your keywords like never before, all in one easy-to-view spot.

Consider it a digital checklist for all your keyword needs no matter where you’re at in your Amazon selling journey.

Making sure your listing’s copy includes all of your product’s essential keywords, checking for indexation, finding organic and sponsored rank positioning, displaying badges such as Amazon’s Choice and presenting the search volume for these keywords are just a few of the handy things Keyword Manager does automatically for each and every one of your products listed on Amazon.

How does Keyword Manager identify your most valuable keywords on Amazon?

That would be our revolutionary ARCS™ algorithm!

ARCS™ (ASIN Relevance and Conformity Semantics) programmatically determines the most relevant and important keywords for products on Amazon. Think of it like a reverse ASIN search on steroids.

The data science team at Viral Launch cooked up ARCS™ to evaluate up to 10,000 keywords and 500,000 products to determine the critical keywords for a given product.

This process plays an instrumental role in finding and sorting the keywords you should be most interested in regarding your product’s performance. Of course, you can also manually add any keywords in Keyword Manager to ensure every last one of the keywords you care about is displayed.

What are the Keyword Manager Dashboard Metrics?

Priority Score
Priority Score is a rating from 0-1000 that indicates a keyword’s importance based on search volume analysis. This score is based on our proprietary algorithms and is a good indicator for which words are most important to get into your listing. Of course, you want your highly-relevant, high-search-volume words in your listing.
Relevancy Score
Relevancy Score is a scale between 0-1000 that rates how relevant each keyword is to your seed keyword. To determine relevance, Keyword Research runs a massive Reverse Market Lookup. This is similar to a Reverse ASIN Lookup, but bigger and better.
Volume Estimate
The Volume Estimate metric showcases how often customers search for a given phrase on Amazon. Our search volume estimate numbers arrive via our Keyword Research tool and utilize a proprietary formula to determine search estimates over the past 30 days. When you click on the number, you’ll find historical search volume estimates, which come in handy regarding seasonality.
CPC Bid
A suggested keyword’s bid cost for Amazon’s Sponsored Ads, based on our tracking and recommended best practices.
Opportunity Score
Opportunity Score is a rating from 0 to 1000 that measures a keyword’s potential to rank based on a market analysis of each keyword’s top-selling products. A low score means most competitors are using the term in their listing and thus low opportunity. But a high opportunity score means that the top 10 listings don’t include the term (or some variation of that term) in their listing. Adding high-opportunity keywords to your listing is a quick and easy way to pick up some easy rankings with solid volume.
Used in Listing
It’s as simple as it sounds! Is this keyword in your listing? Our Listing Builder tool lets you cross off keywords as they’re added to your listing’s copy, but this aspect of Keyword Manager works for already-written listings to ensure your listing is fully optimized for search.
Indexed?
Contrary to popular belief, utilizing a keyword phrase in your listing doesn’t guarantee that it will index for the keyword in question. While it’s most likely you will index for those keywords, there are exceptions. This column helps prevent blind spots for keywords in your listing that you’re not indexing for, allowing you to move keywords into higher-priority places to achieve indexation and become eligible to rank.
Organic Rank
Where is your product ranking for this particular keyword? You can sort this column by your highest-ranking keywords to get a feel for where your products are the most visible without advertising. Also, an arrow pointing up or down may accompany the number in this column if applicable, indicating whether you’re trending upwards or downwards lately. You can click into this number to see your ranking over time as well for a longer view into your trajectory.
Sponsored Rank
Running PPC ads? This column shows where your product is being displayed on search pages, so you can see how much bang you’re getting for your buck and easily see how positioning impacts sales.

Never miss a beat when tracking keywords

During the busiest sales days of the year, Keyword Manager’s keyword-tracking capabilities should be your best friend.

Of course, tracking keywords all year round should be on all Amazon sellers’ radar, but the holidays and signature sales events raise the stakes substantially. Tracking keywords allows you to monitor your performance and manage your visibility virtually in real-time. By doing this, you can quickly limit the amount of ground lost when you drop in rank and optimize your offering while ascending.

It’s as easy as 1-2-3 to start tracking keywords in Keyword Manager. Simply tick the box next to Rank Change Notifications for the desired keyword and customize your notifications in the following pop-up. Boom!

If you’re not constantly checking your inbox, you can always customize your email app settings to ensure you receive Viral Launch emails as push notifications to ensure you’re primed to act on these changes as quickly as you’d like to.

Since visibility is king on Amazon, this element is a no-brainer to stay on top of your game all year round, but especially during the busiest times of the year when things can change rapidly and have resounding repercussions.

Wrapping it up

Regarding tracking keywords on Amazon, nobody does it better than Viral Launch’s Keyword Manager. Within the software suite, you can easily discover new insights, track performance, and take swift action to supercharge your Amazon business for peak performance.

During this holiday season and beyond, beef up your keyword game with the all-encompassing Keyword Manager to always be on top of your game. Once you’ve added your product to Keyword Manager, it’s like adding a high-powered, mastery-level assistant to your team with handy tips for improving your business.

Get started today and make the most out of this holiday season and ride into 2023 on a wave of sales!

Get started for FREE with the entire Viral Launch software suite today!

Amazon FBA Tips: How To Prepare for Black Friday 2022

As the clock ticks closer to the holidays, here are the key dates and tips and tricks for how to prepare for Black Friday.

Believe it or not, the most wonderful time of the year is upon us yet again.

With Halloween officially behind us, the always-hectic holiday season spearheaded by Black Friday is near. For those selling on Amazon, hopefully, you’ve already taken time and steps on how to prepare for Black Friday and crush it for the remainder of 2022 and start 2023 off right.

Whether you’re on top of your planning or an inexperienced seller unsure of the best Black Friday and Cyber Monday seller tips, we’ve got you covered with important dates and details to make this holiday season one to remember.

Should Amazon sellers prepare differently for Black Friday?

Unquestionably and without a doubt, yes.

When ranking the biggest shopping days of the year, Black Friday likely comes to your mind first. For decades, Black Friday has established the Friday after Thanksgiving as a day for shopping.

Steep discounts and special one-day-only deals make it a prime choice for shoppers to start or finish their holiday shopping. Every year, news stories about customers lining up at stores hours before they open and the ensuing pandemonium once doors are opened command attention across the United States.

Beyond the obvious influx of traffic and sales to be made on Black Friday, the date is also important for secondary reasons. Black Friday marks the beginning of the holiday shopping season, with days rivaling Black Friday sales showing up over the next few weeks.

Cyber Monday and Super Saturday (also known as Panic Saturday, the Saturday before Christmas) are both on the calendar’s short list of top sales days. When we mention being prepared for Black Friday, we also mean being prepared for the rest of the major sales events that follow Black Friday.

How to prepare for Black Friday and Cyber Monday 2022

  • Check your inventory restock limits
  • Ensure your inventory can meet the increased consumer demand
  • Be aware of shipping deadlines
  • Optimize your product listings
  • Plan your advertising strategy
  • Consider creating coupons and promotions
  • Monitor performance and adjust accordingly

Check your inventory restock limits

While utilizing all of your inventory limits throughout most of the year can be costly, it may be worthwhile or necessary during the busiest time of the year. To find out what your restock limits are, go to Inventory > Shipments in Seller Central. Below, we’ve included a few links to updated 2022 fulfillment fees.

If your inventory restock limits are less than satisfactory, you may consider going outside FBA and looking into third-party logistics (3PL) services as soon as possible.

Check out our podcast with Michael Sene from Deliverr one of the most popular 3PL providers for Amazon sellers and more.

Ensure your inventory can meet the increased consumer demand

If you’ve been selling for more than a year on Amazon, go back to your reports for last year’s holiday season and see how your sales were impacted by the holiday season.

If this is your first year in FBA, it might serve you well to check out a product research tool with historical sales data such as Market Intelligence.

Market Intelligence shows a peak for the “bartender kit” over the holiday season, showing the need for increased inventory during the period.

Because we know not all sales are distributed evenly in a category, you may want to look into how specific sellers have fared in the past over the holidays if their business is mature enough to have historical data.

When comparing sales with individual products, look for common competitors or similar-sized sellers in your market.

The seller in the 10th organic rank position for “bartender set” in Market Intelligence’s sales over the past two years.

Be aware of shipping deadlines

Unfortunately, it’s too late if you haven’t already made your fulfillment order for Black Friday or Cyber Monday. The last day an arriving order could be guaranteed in stock by Black Friday and Cyber Monday was November 2nd.

On the bright side, you can do your part to avoid any issues for Christmas by making sure your inventory arrives at Amazon’s fulfillment center by December 1st to ensure your product is available and stocked up by Christmas to avoid your product being out of stock for holiday shoppers.

While Amazon is usually very thorough with these dates, it never hurts to stay on top by checking Seller Central’s announcements periodically to keep track of any changes.

Optimize your product listings

Often overlooked until it’s too late, ensuring your product listing is optimized can be incredibly valuable during the holiday season. Additionally, the term “optimized” can admittedly be vague when used as a catch-all term, so let’s get specific on what that means.

When we say optimized regarding your listing, we mean a few different things. Overall, you want your products to be presentable, easily understandable to customers, informative, attractive to shoppers, and visible to anyone looking for your product.

You can achieve these aspects by enhancing your product photography and copy. The perfect product photography for your product listing takes care of the presentability and attractiveness while helping with the informative aspect by showing potential use cases for your product. Also, it’s a good time to double-check that your product photography meets Amazon guidelines and avoid any potential issues during this critical time.

The other half of optimizing your listing involves the written copy on your product detail page. This entails utilizing tools such as Keyword Research, Listing Builder, and Listing Analyzer to make certain your listing indexes for all search keywords customers might use to find your product. Just remember your customers are human beings, so don’t sacrifice readability for keyword indexing and utilize all the space Amazon gives you to inform and sell your product.

Plan your advertising strategy

Recently, we took a look into how sellers should handle advertising during major sales events in the run-up to the Amazon Prime Early Access Sale. Check it out for key insights and invaluable data on how significant increases in traffic and sales can skew your advertising campaigns juxtaposed to more standard sales periods.

Needless to say, the competition for eyeballs will be fierce. Understanding how the math and trends will change during Black Friday through New Year’s Day will yield dividends by preventing wasteful spending and racking up sales through the right strategies.

Consider creating coupons and promotions

It’s easy to lose track as a seller, but consider how you make your purchases. Putting yourself in the customer’s shoes is often overlooked with all that’s on a seller’s plate during these hectic times.

And we all love a good deal, right?

Especially during the holiday season as sales volume can increase drastically, it may be worth including coupons and promotions to increase sales.

A major chunk of the Black Friday and holiday shopping audience are hunting for deals, steals, and major markdowns. Giving them what they’re looking for can give your product the edge over the competition, especially those with a cheaper price, brand name, or better reviews.

Of course, selling on Amazon is a business so don’t go too crazy with the coupons. But depending on your product, the sales volume could very well lead to more profits for your business by providing your product at a cheaper price. For many shoppers, seeing that markdown price and the money saved by buying now is one of the most important factors that can lead to a purchase.

Monitor performance and adjust accordingly

As always, monitor sales performance throughout the holidays and adjust your plans appropriately. And not just the performance of your own products, but the competition as well.

Tracking competitors in Competitor Intelligence becomes even more crucial during this time when the stakes are the highest.

The Competitor Intelligence dashboard shows a variety of key performance metrics for your competition.

Within Competitor Intelligence, you’ll be able to track rank changes, price changes, and virtually everything you could want to know about a competitor. You can even set up notifications, so you can stay informed and react accordingly to competitors offering deals.

Wrapping It Up

Although time is running thin to make changes to make Black Friday 2022 one to remember, there’s still plenty you can do to go into the core of the holiday season with confidence.

By checking off these steps and monitoring performance, and making intelligent, data-backed decisions, you can put your products in a prime position to walk away from this season as a major winner.

Best of luck to you this Black Friday and beyond!

Get started for FREE with the entire Viral Launch software suite today!

How Should Sellers Handle Advertising During Major Sales Events?

If the last few years have taught us anything, it’s the importance of being able to recognize changing conditions and adapt and adjust to changing conditions.

On September 26th, Amazon officially announced the inaugural 48-hour Prime Early Access Sale slated for October 11th, leaving Amazon sellers just two weeks to prepare for what projects to be one of the biggest shopping events on the calendar.

While it had been rumored for months before it became official, the timing of the announcement leaves little time for Amazon businesses to stock up on supplies and optimize inventory. Additionally, the sale effectively speeds up the holiday shopping window.

Needless to say, the market conditions have changed.

For many Amazon sellers, advertising on Amazon can be a headache even on an average day. So how does a major sales event like Prime Day, the holiday season or Prime Early Access Sale change the advertising equation?

Below, we’ll take a look at a few crucial pieces of advice and data points that may help you take control of what can be controlled at this point, and navigate through busy sales periods like a seasoned pro.

Know When The Math Changes

Photo by Andrea Piacquadio on Pexels.com

Perhaps it goes without saying, but it certainly helps to know when these busy sales periods are. With a heightened awareness of the potential of changing conditions comes a greater ability to act swiftly and decisively with confidence.

On rare occasions, times with drastic change can’t realistically be accounted for. But for the most part, Amazon sellers can do themselves a favor by anticipating seismic shifts in the market.

Even for savvy, longtime Amazon sellers, the rules and conditions they grew accustomed to disappeared when the COVID-19 pandemic disrupted normalcy around the globe, with plenty of trickle-down effects impacting the e-commerce and Amazon marketplace.

While the COVID-19 disruption served as an extreme example of how an agent of change can flip a marketplace on its head, we can apply that thought and learning experience to other avenues when business as usual takes a turn.

More typically, busy sales periods like Prime Day, Cyber Monday, Black Friday, the Prime Early Access Sale and holiday season will cause greater fluctuations in the market. If you sell a product with a greater deal of seasonality, the ability to forecast when sales will see an uptick or downtick in demand can have a great impact on the profitability of your ads.

High-traffic sales events up the ante in every way for Amazon businesses. With more shoppers searching for a deal, the opportunity for record sales multiplies. But with that opportunity being there for the taking, the competition in the market intensifies.

Your typical ad bids that routinely win prime digital real estate are highly unlikely to get the job done during these high-sales periods, changing the math significantly in the battle between visibility and profitability.

Understanding Benefits Beyond The Obvious

Photo by Negative Space on Pexels.com

Although it can be easy to focus on the big sales number during a major sales event, that big bag of cash isn’t the only thing to keep an eye on.

Without a doubt, seeing skyrocketing sales is always welcomed. But success during Prime Day or the Early Access Sale can do so much more, helping your business prosper far beyond the promotional period.

For example, increasing brand awareness and new-to-brand customers through advertising can go a long way toward earning sales all year long. According to an Amazon study, brands that advertised leading up to and during Prime Day showed a 216% increase in awareness and 214% increase in considerations, compared to the prior week.

The most difficult aspect of customer retention? Earning their purchase in the first place. Once a customer has purchased a product from your brand, they are much more likely to purchase yet again from you as long as they feel like they got a good return on their investment.

Additionally, the sales made during these multiplier events greatly affect your visibility going forward. When you achieve sales either via search or through keyword-targeting advertising, your product sees an increase in organic rank. With organic rank serving as the holy grail of profitable sales, a successful sales event can help your bottom line all year round.

Capitalizing on the influx of traffic during these sales events can become a foundational part of your year-round performance, bringing in repeat customers who seek out your product the next time they need it.

Because of the increased competition for eyeballs, your ACoS (average cost of sale) will likely increase, a metric sellers like to keep as low as possible. However, consider these ancillary benefits while concocting your strategy and use these extra wins as consolation for the added cost.

Balancing Sales and Profitability

Photo by EKATERINA BOLOVTSOVA on Pexels.com

For every seller, finding the perfect balance between advertising costs and profitability through conversion takes a large sample size of data and plenty of trial and error. And these numbers become warped on high-traffic sales events, but typical data can still be incredibly useful for mastering that balancing act.

One study conducted by Perpetua provides valuable insights into the numbers during July’s Prime Day 2022 compared to data in the month before and weeks after.

One of the more interesting figures from their case study shows that for Sponsored Products, Amazon businesses that increased ad spend by 50% saw a minimal rise in ACoS while experiencing a significant boost in conversion rates.

Graphic and data originally from perpetua.io.
Graphic and data originally from perpetua.io.

In short, this data indicates that increasing ad spend to match the hype of these events can be quite profitable despite the rise in ACoS depending on your product, price point and ad spend budget.

If you can afford to raise your ad spend by a significant amount, you’re much more likely to see a positive return on ad spend. For those who choose to stick with business as normal or provide a meager boost to their ad spend, the return on your investment are more likely to disappoint.

How Can You Execute These High-Opportunity Strategies?

For each and every product, the data changes can be drastically different, making it difficult to apply widescale rules to follow.

However, Viral Launch’s Kinetic tool makes creating profitable advertising campaigns and tracking performance as easy as can be via automation. With easy-to-create rules you can create to trigger action, you can optimize your ad spend by combining an informed strategy with state-of-the-art automation.

Within Kinetic, you can customize your advertising experience to match your goals and budget like never before. Create rules that increase ad spend for profitable campaigns and shut down campaigns or keywords where you’re not getting a proper return on investment once they’ve met the criteria you’ve set.

Kinetic PPC provides all the Amazon advertising functionality and tracking to help maximize your advertising success all year-long, but can be especially worthwhile during high-velocity sales periods when the stakes are at their highest.

Set yourself up with Kinetic PPC today to manage campaigns, monitor keywords and product performance and optimize your advertising experience today.

Amazon Makes It Official: The Prime Early Access Sale Is Slated For October 11-12

This week, Amazon confirmed rumors of a second Prime Day-like sales event titled the Prime Early Access Sale with a press release announcing the event. As previously reported, the Prime Early Access Sale will take place for 48 hours on October 11th and 12th.

The Prime Early Access Sale marks the first time the e-commerce superpower will hold two major sales events in one calendar year. However, it’s not the first time Amazon has held a major sales event in October, as Prime Day 2020 took place from October 13th to 14th after being pushed back from its usual July date as a result of the COVID-19 pandemic.

After years of wondering if or when Amazon would look to go beyond Prime Day for annual sales holidays, the Early Access Sale appears to answer those questions. But what exactly is the Prime Early Access Sale, and what can Amazon sellers expect?

Part Prime Day, Part Black Friday?

Perhaps the most notable part of the announcement outside of the announcement itself, is it appears to serve as a kickoff for the quickly approaching holiday season.

“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale—an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year. And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”

Jamil Ghani, vice president of Amazon Prime

A significant chunk of the press release focuses on kicking off the holiday season with access to thousands of deals exclusively for Prime members. While Black Friday has long served as the unofficial beginning of the hectic holiday season, the Prime Early Access Sale seeks to get the party started six weeks before Black Friday.

Additionally, shopping for the holidays a little earlier this year may have additional benefits beyond saving a few bucks during the promotional period. Due to the uncertainty brought on by the COVID-19 pandemic and ensuing supply chain disruption that continues to have ripple effects, crossing items off your shopping checklist over a longer period helps smooth out the always-chaotic holiday blitz starting on Black Friday and lasting for weeks.

More Money, More Benefits

This year, Amazon announced a price hike for the first time in years for their signature Prime subscription for customers, with rates going from $13 per month to $15, and $119 annually to $139.

The Prime Early Access Sale indicates the subscription’s price hike comes with additional benefits, so the roughly 160 million Amazon Prime subscribers get more bang while spending more bucks.

One of the most ballyhooed benefits recently added to the Prime membership is GrubHub+, with rewards and savings on the popular food delivery service. While this may not appear like news for Amazon sellers, the additional benefits outside of the Amazon marketplace for Prime members only makes the consumer base grow even larger. With benefits such as the aforementioned GrubHub+, Audible, Prime Video, Amazon Music Unlimited and countless more perks, the Prime membership base is strong and strengthens the Amazon marketplace further.

Full Steam Ahead Into 2023

Although the event’s existence had been hinted about, the official announcement adds intrigue to what should be an interesting Q4. After two years of uncertainty and constant disruption, things are as close to “normal” as they’ve been in years.

While concerns about consumer spending linger internationally, the Prime Early Access Sale and subsequent holiday season provide a worthy source of optimism for Amazon sellers looking to close out 2022 on a positive note.

Even if the time for you to prepare for the Prime Early Access Sale is ticking, it goes without saying that sellers should not shrug off tactics to maximize visibility and sales during a period of skyrocketing sales.

Because it’s the first-ever Prime Early Access Sale, it’s difficult to know what to expect. However, if Prime Day is any indicator, this has the potential to be absolutely massive.

Amazon Prime Day sales by year, since 2015.

For Prime-eligible products, sellers can submit a Prime Exclusive Discount or Coupon before October 11, 2022 to participate in the Prime Early Access Sale.

Any measure sellers can take to put their product in a position for success should be taken, as a wave of sales during the event is sure to put you in *ahem* prime position to ride a wave of sales through the holiday season.

Consider what quick opportunities you can take to refine your business, from pricing to your product description to advertising. Now is the perfect time to check out tools like Competitor Intelligence, Viral Launch’s tool that gives you unparalleled insight into your competition so you can out-smart the competition and stop leaving dollars on the table.

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