With Viral Launch’s updated pricing plans, we aim to help sellers at each stage of selling on Amazon dominate in 2021 and beyond.
At Viral Launch, we’re committed to providing you with the tools and data you need to dominate on Amazon! So it only makes sense that as Amazon continuously evolves, so do we.
From researching product ideas to sourcing materials to scaling your online business, each stage of selling on Amazon requires unique tools and data points to make intelligent, data-backed decisions.
As we aim to support Amazon sellers throughout their entrepreneurial journey, our subscription plans have been thoughtfully redesigned to meet Amazon sellers’ needs at each stage.
Get Started With Essentials
You talked, we listened.
Formerly our Beginner’s Research Kit, our new Essentials product research bundle receives a few significant upgrades. Due to popular demand, we’ve overhauled our product research bundle with two features previously unavailable: reliably accurate search volume estimates and our proprietary Product Idea Score.
Search Volume Estimates
Search volume estimates are a vital element of product research, as they’re an incredibly powerful indicator of demand. At its core, Amazon operates as a search engine where searchers have a firm intention to buy.
In December of 2018, Amazon made changes to their data collection that prevented third-party providers from collecting exact search volume. With search volume estimates generated from an in-house data science team, we are extremely confident in the accuracy of our estimates.
Furthermore, if you’re a seller with access to Brand Analytics, you can judge our accuracy by comparing our estimates to the Search Frequency Rank.
Subscribers to our Essentials plan now have access to this high-impact metric. In Product Discovery, feel free to set minimum and maximum filters for estimated search volume to find products with your ideal amount of demand.
Product Idea Score
Our Product Idea Score is a rating system of 1-5 stars that analyzes key metrics such as monthly sales, review trends, sales patterns, market competition, and much more into one composite score.
While not meant to replace thorough, intensive product research, the score is designed to simplify the product research process. We strongly recommend using the score as an indicator of if a product is worth further investigating.
Previously available exclusively to annual subscribers, this advanced metric is now available to monthly subscribers to our Essentials, Pro, and Pro Plus Ads software plans.
Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.
Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price and review trend data to understand the market and validate product ideas.
The Viral Launch Pro Package
Our Pro plan retains all of the features that make it our most popular package, with a few upgrades.
Pro subscribers receive access to everything included in Essentials, plus full access to Keyword Research, Listing Builder, Competitor Intelligence, Listing Analyzer, and Keyword Manager. Additionally, Pro subscribers now can utilize the Product Idea Score.
We’ve also expanded the limits for Competitor Intelligence, Listing Analyzer, and Keyword Manager to allow sellers more data than ever! In addition to Product Discovery and Market Intelligence, Pro subscribers get the following tools and features:
Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.
Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.
Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list and real-time feedback with our Optimization Score, create your listing’s copy like a pro!
Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to ensure every aspect of your listing is top-notch.
Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.
The New Pro Plus Ads: Now With Kinetic PPC
Our renovated Pro Plus Ads package has been thoughtfully designed for Amazon sellers looking to effectively and efficiently scale their brand.
Formerly, our two highest-level tiers were Brand Builder and Kinetic PPC. We’ve merged them into one comprehensive package. As a result, Pro Plus Ads contains the full fleet of Viral Launch software to provide everything you need to take your Amazon business to the next level!
Pro Plus Ads subscribers gain access to Kinetic PPC, our time-saving tool created to optimize and simplify pay-per-click advertising. Generally, sellers are often scorned by PPC, with it being too complicated to understand, too expensive, or too time-consuming to be worth the opportunity cost.
Kinetic PPC eliminates or mitigates these roadblocks so you can run high-performing PPC campaigns to reach more customers, improve organic rank, and take your Amazon business to new heights!
Moreover, sellers on our new-and-improved Pro Plus Ads package secure access to every tool in our software suite, including all tools within the Pro plan and Kinetic.
KINETIC: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale-up successful campaigns and subsequently see easy-to-view PPC metrics to optimize campaign performance.
We certainly know that starting PPC can be daunting and filled with questions. No worries! We have plenty of resources to help you start advertising on Amazon. For instance, our Kinetic PPC education series provides fundamental knowledge and strategy to Amazon advertising.
Find Your Viral Launch Pricing Plan Today
Lastly, be sure to check out our updated pricing page with our new subscription tiers for more information. Start your free trial today to access innovative tools to assist with building your Amazon business.
Have any questions? Feel free to drop a comment or reach out to our customer service team at firstname.lastname@example.org!
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You’ve spent countless hours researching markets. You’ve found a product and a supplier to make it. You’ve ordered samples, finalized the design and packaging, researched the keywords, built an awesome listing, and now your product is finally live on Amazon.
In the endless sea of products being sold on Amazon, it’s unlikely that your product will magically float to the top, but you also need to take steps to ensure that it doesn’t sink to the bottom.
Further keeping with the metaphor, Amazon’s sea can be cruel and unfair, but it demands respect. Established products frequently have reviews that were purchased or incentivised, providing a continued advantage over the competition. Today, several sellers still obviously violate Amazon’s thorough and complicated policies in an effort to get a leg up on their competition. There are regularly new tactics and services to buy reviews, influence metrics, and sabotage listings, and while some sellers seemingly exploit these options with impunity, Amazon does serve as an aggressive judge, jury, and executioner when black-hat tactics are discovered. In the blink of an eye, Amazon can shutter your store and revoke access to their marketplace, and it’s not uncommon that honest sellers find themselves caught in Amazon’s net and hit with account suspensions. Despite all of this, Amazon’s dominance over e-commerce continues to grow, providing unparalleled opportunity for sellers.
Assuming (and highly recommending) that you are playing by Amazon’s rules, when launching a new product, you’re faced with the task of cutting through all of the more established competition to get your product in front of customers. While it’s hard to definitively prove, and while you shouldn’t expect a major influx of sales, it’s commonly believed that Amazon does provide a ‘honeymoon period’ to new products, in which they are given a bit of a boost in visibility and performance to help them gain traction. That said, it’s important to implement every tactic possible to drive sales in the first few weeks of activity. If you are unable to drive any account activity, in time, your poor sales history can begin to weigh on your product’s ability to gain favorability with Amazon’s search engine.
The following article will walk you through the first actions that should be taken when launching a new product. Whether you’re a new seller with your first product, or simply adding an additional listing to a large catalog, these universal strategies can help you to build the necessary foundation of sales and ranking traction to succeed long term.
The first step in developing an effective strategy for launching a new product on the Amazon marketplace is to develop a deep understanding of your competition. When releasing a brand new product, your listing will have no reviews or sales history and your competition may be well established in the market. Therefore, it’s likely that in a head-to-head comparison, your competition is going to have the upper hand.
That said, there are a number of tactics that can be implemented to either circumvent your competition or exploit their weaknesses. In order to do this, you must first understand your competitors and how they are interacting with the market. Using Competitor Intelligence, you can easily analyze the tactics of your competition to build a thorough strategy.
The primary benefit of Competitor Intelligence is that it provides you with in depth keyword data for a competing listing. This data enables you to view relevant keywords for the market in relation to their performance. You can see the listing’s organic ranking and advertising rank (PPC positioning) for each keyword, alongside search volume metrics, opportunity score, and relevancy score.
By comparing search volume to organic ranking and ad strategy, you can start to develop an understanding of what keywords are driving the bulk of sales for your competitor and see an overview of where they’re focusing their advertising budget.
Along with this, you can also observe the keywords that your competitor is not indexing or ranking for. This data can also be important as you may be able to note keywords which are being overlooked, implying that these search terms can be efficient opportunities for driving additional sales!
You’re also able to select and track individual keywords in order to receive updates on rank change, indexing changes, etc., allowing you to quickly adapt to any fluctuations in the market or strategy of your competitor.
On the Product Analysis page, you can directly compare metrics with your competition while reviewing historical trends. With a new product, this data can be a quick and easy method of understanding any competitive advantage that you may be able to emphasize in order to persuade buyers.
When first launching a new product, you will have no reviews and no sales history. While your product may be the best product in the market, you will have no explicit advantage over established product listings.
Although you can (and absolutely should) implement quality images and use your copy to highlight features that demonstrate superior value or quality in comparison to your competitors, ultimately the search results on Amazon provide shoppers with:
This means that your ability to provide a complete value proposition to potential shoppers is relatively limited. Through this lens, one of the easiest ways to begin to build traction for a new product is to start off by pricing competitively.
Setting a product’s price point below your competition is one of the best methods to draw sales away from more established listings. While it’s very unlikely that your product is review competitive, and similarly unlikely that you will have better ranking than much of the competition, appealing to value can help to draw in more budget minded shoppers.
The social proof provided by reviews helps to provide quality assurance to shoppers, meaning that even if your product is objectively better, a competitor’s review status makes their product less of a risk. Because of this, beating your competition on price provides an alternative comparable tangible value, which has the potential to objectively influence sales.
While it can be a difficult decision for any brand owner to cut into their profit margin, one of the most fundamental mistakes that a seller can make is thinking in the short term. It takes time, effort, and money to build a business. You may not obtain the expected return from your first run of inventory, but taking measures to steadily gather sales in the early stages of your product can be a strategic investment to build a foundation for long term success.
Although traditional business rhetoric would suggest that lowering your price immediately tarnishes the perception of premium branding, this is not the case on Amazon. In a crowded marketplace with limited control over your brand’s messaging, a low price is a powerful asset for driving traffic to the listing.
Keep in mind through this stage that your price is not permanent. As your product begins to gain momentum, you can start to raise price until you hit the amount that you’re ideally shooting for. That said, it’s important to understand that the market dictates price. While you (more or less) have the ability to sell your product at any price you wish, the overall field of competition really establishes the fair market value. At every stage of your product’s lifecycle, it’s crucial to consider this when deciding on your selling price. In order to sell effectively, you will always need to remain competitive with the market.
Additionally, testing a few price points can be worthwhile. In certain instances/markets, an aggressively low price may work against you as it can create the perception that a product is of lower quality. For instance, an extremely low price and no reviews may be a cause for caution with an ingestible product such as a supplement. It’s important to make sure that you’re monitoring data to ensure that you’re getting improved click through and conversion rate (unit session percentage) to develop evidence to support the effectiveness of your price point.
Also, lowering price alone will not help to put your product in front of consumers. It will only help persuade shoppers to select your listing over a competitor. You need to combine a low price offer with marketing and advertising strategies to drive sales. For these reasons, it’s extremely important to make sure that you’re monitoring performance. If you’re failing to keep a close eye on performance and the overall effects of any variable changes on Amazon, you could be missing out on critical data to help you sell more efficiently.
Providing a value appeal to shoppers can be an effective strategy in response to the review quantities of competing products, but that still begs the question: How do you generate reviews?
Prior to an October, 2016 change to Amazon’s terms of service, building a base of reviews was a simple process. Sellers could simply give away a quantity of products to receive ‘honest, unbiased reviews’, effectively buying a review base. However, in time, consumers and (probably more importantly) news outlets, began to notice that a vast quantity of products being sold on Amazon had massive quantities of reviews that appeared to be purchased or positively influenced, thus implying that consumers cannot trust the statements that are intended to provide them with quality assurance. Because Amazon very transparently prioritizes customer experience over all else, they quickly enacted policies to forbid any incentivized reviews as a response to the criticism.
Unfortunately, sellers quickly learned that typical shoppers don’t leave reviews, meaning that this policy change quickly created a divide between established products with large review quantities, and new products which were subject to organic review growth rates.
Review generation, however, was (and is) an extremely important aspect of selling successfully. Practices for driving fraudulent reviews continues to be driven further and further underground; with Amazon playing cat and mouse, enacting stricter policies and liberally doling out account suspensions.
Reviews are a social currency on Amazon and a review quantity and rating alone can largely make or break a product listing. Like any blackmarket good or service, where there is demand, there are entities who look to profit through offering a supply. To this day, some sellers do venture into black-hat tactics to drive reviews, or use reviews to sabotage competition. And while some sellers are able to slip through the cracks, Amazon typically catches up and dispenses swift justice.
As a (hopefully) honest seller, who is looking to avoid the Amazon’s punitive wrath, opportunities to compliantly stimulate review growth are limited, but extremely valuable.
Entering Amazon’s Early Reviewer Program is the best way to quickly get a start on your review generation. This program was seemingly developed by Amazon as a means of compensating for their strict policy changes by allowing new listings some opportunity to gain momentum. The Early Reviewer Program is eligible to SKUs that sell for more than $15 with less than 5 reviews. Amazon charges $60 per SKU and will run their program for a period of one year, or until five reviews are generated. Through this period, shoppers who purchase the product will receive an email from Amazon offering a $1-3 Amazon gift card in exchange for a review on the product.
While it’s not a magical solution to make you review competitive, the Early Reviewer Program is an affordable opportunity to help get a new product listing started. This small advantage enables you to establish some social proof to help sway customers.
Beyond this, and while it’s somewhat of a grey area with regards to Amazon’s policies, sellers also utilize product inserts and email follow-up campaigns to generate reviews.
With either of these tactics, it’s critical that you utilize completely unbiased language and stay away from statements implying or steering the customer towards positive feedback (ex.: “If you love our product, please leave us a review on Amazon.”). You cannot attempt to route negative reviews to your own customer service and you similarly cannot use language that only encourages reviews based on positive reception. You also cannot offer any sort of gift, coupon, or incentive in exchange for a review (ex.: “Please leave us a review to receive a coupon for a 50% discount on your next purchase.”). Even if you’re looking to provide a free gift or coupon to all buyers, regardless of reviews, it’s advisable to not offer any type of promotion, incentive, or gift while requesting a review.
It’s also worth noting that Amazon is deliberately vague about the overall compliance of follow-up email campaigns. It is directly stated that you cannot incentivize or influence reviews in any way and there are restrictions as to how you can utilize email campaigns (i.e. you cannot use emails correspondence to pull traffic from Amazon or market other products to buyers). We have not encountered any issues with use of unbiased email and insert language but Amazon has been known to test buy products to monitor these tactics.
Building a review base for a new product is quite possibly the biggest challenge that you will face when selling on Amazon. While shoppers place an extraordinarily high value on rating and review quantity when making purchasing decisions, less than one percent of shoppers will leave a review for a product they purchase. That said, in most markets, you don’t need thousands of reviews to effectively sell. You just need enough of a review base to provide confidence to your customers.
The value of reviews definitely can’t be understated and it’s important to use the tools at your disposal to stimulate growth. That said, it’s definitely worth it to abide by Amazon’s policies and approach your product with a long-term perspective. Reviews help to drive sales, but in order to drive reviews, you need people to buy your product. Use the Early Reviewer Program to your advantage but also prioritize strategies to generate sales first, and let the reviews develop over time. While it’s not necessarily fast, this strategic perspective will help to ensure that you’re able to facilitate some sales activity which will continue to build momentum as you progressively accumulate more reviews and better ranking.
While it’s definitely valuable to understand your market and competition, along with review generation and the use of price as a variable to persuade buyers, it’s equally important to understand how to place your product listing in front of potential shoppers. After all, if the best, lowest priced product has a listing on Amazon, but shoppers can’t find it, can it make a sale?
It’s not good enough to have the best price or the best offering if your listing is buried in the results. You also can’t generate reviews without sales. So, considering the reality that Amazon is an extremely crowded marketplace, and that it’s unlikely that your brand new listing will automatically end up on the first page of relevant search results, you’ll likely need to pay for visibility through Amazon’s advertising platform.
However, before you jump into setting up campaigns, there are a few methods that you can utilize to collect important data and work towards efficient campaign performance.
Using your understanding of the competition and your competitive price point, you can delve into product targeted advertising. A product targeted campaign is a campaign that specifically focuses on another listing. Typically appearing on a listings detail page, a product targeted ad can seek to lure buyers to it’s listing by appealing to a shopper interested in a related product. There are two main tactics to explore when using product targeting.
First of all, you can run campaigns directed at competition. It’s important to note that in order to be effective with this strategy, you need to find products that have good visibility and traction (thus allowing you to piggyback on their traffic) and you also need to have some competitive advantage (lower price, better reviews, features, color etc.) in order to reach and lure shoppers.
For instance, if you’re selling a hammer, and a shopper is viewing a listing for a hammer, in order to pull their interest, your hammer has to be cheaper, better liked, or have visibly better features in order to draw the shoppers focus away from the product that they’re currently viewing.
The second main tactic involves using product targeting to align your product with complementary listings. The same concept applies to selecting complementary products to target in that it’s advantageous to look for products that have a large quantity of sales and page one ranking for valuable keywords. The difference is that instead of trying to pull sales from your competition, with complementary targeting, you’re ideally seeking to have your product purchased in addition to the targeted complement.
An example of this would be running ads for your same hammer, targeting items such as tool belts, tool boxes, or boxes of nails. The idea is that while someone is shopping for a box of nails, they may realize that they also need a hammer, and your ad placement may result in a convenient purchase.
To easily identify competing and complementary products to effectively target through this campaign type, you can use Listing Analyzer by Viral Launch. After running an analysis on your listing, you can use the Competing and Complementary Products tab to view and sort related listings. By filtering these results to meet your objective (higher sale price, high sales volume, etc.) you can quickly identify ASINs to hone in on with product targeted campaigns.
While both of these tactics may result in lower engagement, and typically won’t assist organic visibility growth as much as keyword targeted campaigns, they can help you drive some additional sales. Additionally, product targeting can be helpful when first launching a product because you’re able to specifically align your ads with individual products, allowing you to hone in on products that your listing has a competitive advantage over.
Another method to effectively cut your teeth in with PPC and gain some additional visibility is through an automatic campaign. Auto campaigns are more or less the ‘easy’ format for running PPC. While manual campaigns provide you with the ability to target specific keywords and products with varying degrees of specificity, an automatic campaign will defer to Amazon’s algorithms to establish targets for your advertising.
While you may instinctively think that it’s a better strategy to fully control your campaign spend and targeting, an automatic campaign can be a helpful way to hit on a broader range of keywords and drive some wider visibility. Additionally, there may be specific keywords that you convert surprisingly well for. Also, because there is less of a targeted approach, your advertising spend will tend to be algorithmically dispersed, which can result in a lower cost per click, meaning that it’s possible to continue running very efficient automatic campaigns over a long-term period as a means of increasing and rounding out traffic.
In addition to this, it’s important to regularly review your advertising reports. When running ads, it’s easy to get caught up in the concept of spend vs. return. Obviously, inefficient advertising can feel like wasted money. That said, it can be advantageous to instead look at advertising spend as a means of purchasing data. Though it’s far from perfect, Amazon provides access to a number of reports which can give insights into your campaign performance. These reports can be valuable resources for understanding how your product is reacting in the market and how to effectively compete. For instance, using the Advertising search term report, you can review which keywords are getting impressions, driving clicks, and converting into sales.
As you continue to run automatic campaigns, regularly reviewing data can provide you with insights into which keywords are driving revenue, inevitably allowing you to create more focused manual campaigns focused on well performing keywords.
Using automatic campaigns is a great way to familiarize yourself with Amazon’s advertising platform if you are a new seller, and it’s also a great way to begin to generate some sales and visibility if you’re a launching a new product.
Assuming you’ve done thorough keyword research, running some more specific advertising campaigns, which we refer to as discovery campaigns, is another way to drive focused traffic. A discovery campaign is essentially a manual campaign which is established to test the PPC performance of your high value keywords.
Ideally, you have a list of keywords used to write your product’s listing. Within this list, there should be a range from high competition/high value terms down to low competition/high opportunity terms. Pulling from this list, you can begin to test small groups of keywords (around 5 per campaign) with manual testing to monitor their performance.
By closely reviewing reports, you can begin to determine which keywords are generating interest (by receiving clicks), and which keywords are generating sales. It’s also important to monitor how your budget is being allocated. You may find that a few of your keywords are receiving a very limited amount of impressions (implying that other keywords are consuming your campaign’s budget). If this is the case, you’ll want to restructure your campaign or increase budget to ensure that you’re adequately testing each term.
If a keyword is spending without generating sales, it may be worth removing it from the campaign. That said, the fact that it is spending implies that it’s receiving clicks. For this reason, it may be worth reviewing the competition for this keyword to determine any tangible values that are hurting your listing’s ability to drive a sales.
On the flip side, if a keyword is effectively driving sales, it may be worth breaking the keyword out into its own campaign with a dedicated budget. In this way, you can ensure that you’re dedicating a thorough budget to the terms that are most efficient. If you’re able to maintain ACoS, you may more or less be able to reliably generate profit by fueling these campaigns with spend.
If keywords are not performing, you typically will want to rotate them out of your discovery campaigns, however, you may not want to completely throw the keywords out. As your product begins to build momentum and generate reviews, it’s likely that your listing will convert differently. Therefore, as your listing becomes more competitive in the market, some targets that were previously inefficient may become more relevant.
When launching a new product on Amazon, there are three major variables that you should immediately begin focusing on:
Competitive advantage: Understanding how to position your product with a tangible value proposition (most commonly achieved by pricing below your competition)
Review Generation: Given the Amazon’s restrictive policies around reviews in parallel with their importance to consumer decision making process, using every policy compliant tactic to your advantage in order to grow a review base is critically valuable and continues to improve your listing’s ability to sell effectively.
Visibility: You cannot expect shoppers to find your product simply because you’re listing it on Amazon. Using PPC to drive visibility is one of the only ways to truly get your product in front of consumers when launching a new product. Knowing how to set up some basic early campaigns to begin to target keywords and advantageously align your product with other listings in the market is the best way to begin to drive revenue.
Keeping these three points in mind when launching a new product can help you to contextualize an overall strategy for effective product growth. Amazon is crowded and your competition won’t always play by the rules. But by approaching the market strategically, and with thought towards the long term, there is still limitless opportunity to be successful.
As more of a moral point, reviews are consistently the most challenging aspect of beginning an Amazon based business. That said, while our increasingly Amazon-based society relies on reviews to inform our purchasing decisions, most of us are guilty of not contributing by adding our own opinions after purchasing products. If it were a cultural norm for shoppers to leave a review, consumers would benefit from more well rounded recommendations, and small businesses would more easily be able to establish themselves.
While lofty and idealistic, maybe reviews should almost culturally be viewed as a tax; a few minutes taken to write your opinion in exchange for the overwhelming convenience of e-commerce. While that may be too ambitious to actualize, taking a few minutes to think about how much a review can mean to the plethora of small business owners who are grinding to achieve success is worthwhile. Though it’s easy to forget, lending a hand by leaving a review makes it that much easier for someone to overcome one of the many hurdles that come with deciding to start your own business.
If you are in the process of launching a new product or are interested in selling on Amazon, Viral Launch is always willing to assist. Feel free to contact us at email@example.com with any Amazon related questions. Our expert team of coaches are excited to help you dominate!
With Competitor Intelligence, we’re giving you more access to data through a powerful new research tool that allows you to analyze, tracker, and reverse engineer your most successful competitors.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” -Sun Tzu, The Art of War
At Viral Launch, we’ve spent several years developing Amazon tools to help you understand your business, markets, and products. Now, we’re helping you to understand your competition like never before with our newest tool, Competitor Intelligence. As Amazon becomes an increasingly complicated marketplace, using every bit of data to your advantage is key to driving success.
With Competitor Intelligence, we’re giving you more access to data through a powerful new research tool that allows you to analyze, tracker, and reverse engineer your most successful competitors. Analyze the strengths of your competition and rise to them. Analyze their weaknesses and exploit them. And most importantly, discover new ways to unlock the sales potential of your products.
The Powerful Benefits of Competitor Intelligence
Competitor Intelligence puts your competition’s most valuable data in the palm of your hand.
Reverse ASIN 2.0
Competitor Intelligence begins by scouring billions of Amazon data points to find every keyword your competitor’s product is currently ranking for in the organic and sponsored ad results. You can filter through this comprehensive list to quickly find their highest sales driving keywords. For example, by searching for keywords with at least 1,000 searches per month and where the competitor is ranking in the top 15 organic positions, you are able to quickly identify which keywords are likely driving the most sales for the product. Within less than a minute, you can find all of your competitor’s most important keywords! Very powerful!
Unlike other reverse ASIN tools, Competitor Intelligence also grabs keywords that your competitor’s product was ranking for historically. This paints a more comprehensive perspective of competitor’s keyword and advertising strategy.
Thirdly, we identify keywords to your product market that your competitor is not ranking for but are still relevant to the product. This gives you direct insight into missed keywords that you can easily take advantage of to get a massive leg up on your competitor!
Compare To Your Products
In Competitor Intelligence you have the ability to compare a competitor’s product to your own. This gives you the ability to quickly identify which related keywords your competitor is ranking well for that you are not even tracking! This makes it incredibly simple to identify weaknesses in your own product. Without this feature, it can be difficult to remember which keywords you are/are not tracking when analyzing a competitor.
Product & Keyword Notifications
Product notifications allow you to stay on top of your most important competitors with absolutely no work at all. Imagine getting a notification when a top competitor raises their price, making them a better target for your product targeting campaigns. Imagine getting a notification when a competitor runs a giveaway spiking their BSR, giving you time to boost your own sales with PPC, lower price, or a giveaway of your own. There’s so many ways you can use product notifications to stay on top of your most competitors, all with a daily report on significant changes to your email inbox.
Keyword notifications in Competitor Intelligence allow you to get notified on changes to your competitor’s keyword ranking daily or even hourly. This allows you to stay on top of other top sellers without having to check the keyword rankings multiple times per day.
With Competitor Intelligence notifications, you’ve never been able to stay ahead of the competition so easily.
Compare To Your Products
One of the largest downsides of switching to a new Amazon keyword tracker is having no historical ranking data in the new tool. You essentially are starting off without any historical data to understand how your list is currently performing.
In Competitor Intelligence, when you turn on tracking for a given keyword, we immediately give you access to our historical organic and sponsored ad ranking data for that keyword. Especially when analyzing a competitor’s product for the first time, this can provide deeper insight into a product’s historical keyword and sponsored ad strategies.
Seamless Integration With Other VL Tools
As with the rest of the Viral Launch software tools, we’ve built seamless integration into Competitor Intelligence making whatever tasks you are doing among the tools, that much simpler. For example, when you identify a new keyword you want to steal from your competition and begin tracking for your own product, you can click the “add to bank” option and the keyword will immediately be added to your keyword bank. No awkward copy in one tool and paste in another. 🙂
Powerful Keyword Metrics
With each keyword found, Competitor Intelligence gives you access to powerful metrics like search volume, historical search volume trends, opportunity score (a very important metric for keyword ranking), suggested sponsored ad bid cost directly from Amazon, is the competitor indexed, organic rank position (and history), and sponsored ad position (and history).
These powerful metrics combined give you deep insight into your competitor’s keywords helping you to make more sophisticated and informed decisions for your own keyword strategy.
Competitor Intelligence Product Analysis
Competitor Intelligence begins by providing you with in-depth analysis on your competition, allowing you to view a side-by-side comparison on crucial stats like units sold, revenue, profit, and review quantity, rating, and rate. These comparison stats can assist you in measuring up to the competition.
Additionally, you will be provided with historical sales and price analysis, cost breakdowns, discounts, and review trend data. By seamlessly integrating with Product Discovery, you’re also able to see detailed statistics on your competitor’s brand as a whole.
Harnessing the Power of Competitor Intelligence:
Part research and optimization, part reverse ASIN, and part product tracker, Competitor Intelligence brings a new level of data and analysis that can help you at any stage of selling on Amazon. By perfectly integrating with the Viral Launch platform, you can track performance of competing brands, add their keywords to your keyword bank, and review markets based on your competition’s positioning.
Understanding your potential competition is key to understanding a market that you’re looking to enter. When conducting product research, Competitor Intelligence can be utilized to isolate competitive listings and review their strengths, weaknesses, and overall approach to the market.
Using Competitor Intelligence, you can know which keywords are driving sales for top sellers in a market, allowing you to better understand your potential product and consumers, review any obstacles to your success, and understand a product’s market as a whole, rather than just looking at a single search term. Because Competitor Intelligence also shows keywords for which your competitor is not indexing and/or ranking, it can also help you to identify gaps in the market (relevant keywords that aren’t being focused on by competition), helping you to target low hanging fruit and drive additional sales.
Additionally, by tracking top performing products, you can keep tabs on your competitors through the sourcing process to ensure that you’re aware of any market changes. You can set up notifications to be alerted to price drops, sales drops, review changes, etc. By continuously monitoring market stability within the context of your top competition, it can help inform you of any shifts in market conditions and allow you to formulate a proper strategy for entering the market.
Keyword Research, Listing Optimization, and Product Launching:
Reviewing competitive data can also help you to develop proper listing content through understanding what keywords are driving sales for your competition.
By seeing broad keyword ranking and ad placement for top selling products, you can gain an insight into which keywords hold the most priority for driving sales for your product market. This can help you to structure your listing to provide maximum indexing weight on high value search terms, increasing your relevance for these keywords.
Additionally, Competitor Intelligence makes it easy to view which keywords are not being exploited by your competition. By isolating terms with search volume that are not being emphasized by competing product listings, you can identify quick-win keywords that you can drive ranking and sales through without much contention. Using your copy to hit on these search terms can provide additional opportunity overlooked by your competitors. This feature is perfect for finding keywords to run giveaways on, or to target with PPC strategy with our new sales and rank strategy.
Long Term Use:
As your product becomes more established in the marketplace, Competitor Intelligence can provide you with valuable data to help you monitor your market and retain your momentum by keeping an eye on your competition for you.
Using Competitor Intelligence’s notification system, you can be alerted to any changes to competing listings, allowing you to exploit, or respond to, any shifts in the competitive landscape. With keyword notifications, you can also be alerted to ranking changes, helping you to respond quickly to a dynamic marketplace.
Review the keyword data from your competition. Determine what keywords are underemphasized by your competitors, allowing you to discover untapped opportunities in your market to generate more sales.
Monitor your competition’s advertising strategy. By understanding where your competition is spending on PPC, you can either attack it head on, to minimize their visibility, or circumvent it to target search terms that are cheaper and easier to drive traction through. Knowing where your competition is spending helps you to formulate an effective strategy around your own advertising.
By setting up notifications, you can have rapid insight into price changes, sales fluctuations and review updated. Having immediate access to this data gives you the upper hand to make adjustments to strategy or attack competitor weaknesses, adding increased efficiency to your strategy.
Wrapping Up: Amazon Competitor Intelligence
Competitor Intelligence by Viral Launch gives you the power to wield your competitor’s data against them. By understanding competing products, you can understand the market and use it to your advantage. With side-by-side comparison metrics to review your strengths and weaknesses and robust keyword analysis to help you target your audience, Competitor Intelligence gives you the tools to drive success in an increasingly crowded Amazon landscape.
More than a reverse ASIN tool, Competitor Intelligence is the amalgamation of Viral Launch’s pioneering data aggregation techniques, giving you the power to see what keywords your competition is targeting, what keywords they’re missing, where they’re driving sales, how they’re spending on on advertising, and how your product measures up. Leverage this data to dominate your market and lead your product to success.
Give yourself the ultimate competitive edge with Viral Launch’s Amazon Competitor Intelligence tool!
The foundation of a successful Amazon business is great Amazon sales data. How’s that, you ask? Well, in order to have a successful Amazon business you have to have great products. And in order to source great products, you need to be able to identify great market opportunities. You need accurate and comprehensive Amazon sales data. We have hundreds of sellers come to us each month asking for help with their business. And why are they struggling? Poor product selection. Many of them have gotten into insanely competitive markets and don’t have the budget to achieve success. Others sourced products where they were forced to lower their price and now sell with razor-thin margins.
Many of these sellers even used a market research tool to determine whether or not to source. So what went wrong? Their Amazon data wasn’t giving them an accurate picture of the market. Most software is grossly inaccurate, calculating estimates using a single snapshot of BSR data
Where Other Amazon Product Research Tools Are Lacking
Most tools that use the Amazon Best Sellers Rank as their indicator for estimating sales are relying on the brief snapshot of what BSR is RIGHT NOW. Those tools are estimating sales over the last 30 days, based on a metric highly influenced by the last 24 hours. Using Snapshot data to analyze performance is like looking at a still frame of a movie and trying to predict the plot. It can be extremely inaccurate. As we discussed in our blog post covering the Amazon Best Sellers Rank, BSR can vary drastically hour to hour, day to day, month to month, etc.
Using a product’s BSR to estimate sales can make a market look awesome one hour and completely different 12 hours later.
Do you do your product research primarily on the weekends? Be careful. Consumer buying behavior in some product markets will affect BSR and those snapshot estimates over the weekend.
Do you do your market research primarily in the mornings? Again, be careful. Some markets see higher sales in the morning hours, meaning BSR will be lower. That means that tools with snapshot estimates will show higher sales volume than they would if you did your product research at night.
To accurately estimate sales, you need to take into account all the fluctuations of BSR that occur throughout the month.
Have you ever tried doing product research during November and wondered if the estimated sales numbers were inflated due to holiday sales or if those numbers were consistent throughout the year? Perhaps you have done research on some of the weight loss products during January and February when sales are much higher than they are throughout the rest of the year. There are tons of consumer buying trends you may not be intuitively aware of, so how do you know the likelihood of your estimated sales numbers remaining consistent across time?
Not knowing how sales are trending across a market as a whole is dangerous when sourcing a product. To not have a complete picture of how sales trend throughout an entire calendar year for a product is kind of insane when you consider the amount of time and the thousands of dollars you spend getting initial inventory, creating a listing, and trying to gain traction.
Don’t look at just one ASIN. While some sellers may be well aware of this common fallacy, we’ve seen plenty who have unknowingly made this critical mistake. When doing research to determine which product markets you want to get into, you should be focused on the performance of the market as a whole, not a specific ASIN. Tracking how well a particular ASIN is performing in sales, keyword ranking, reviews, price, etc. is dangerous. There are so many potential external factors and reasons as to why sales are where they currently are.
Perhaps an ASIN with very few reviews but really high sales is only performing that well because the seller is a wizard at driving external traffic. Can you match that performance? There are plenty of reasons that sales may fluctuate per ASIN: running out of stock or driving external traffic. There are also plenty of reasons that price may fluctuate: split testing, temporarily attempting to push traffic. There are reasons that almost every metric you can track for a given ASIN may be fluctuating. But when you look at snapshot data, you don’t see the fluctuation, and you definitely don’t see what’s going on behind the scenes for that product.
Research should not be a question of “how well is this specific ASIN performing?” but a question of “what is the sales potential in this market?” Ask yourself what the barrier to entry is for the market, and what the opportunity to outsell the competition is. Both of these questions require you to look at all of the top competitors and analyze the whole market.
We work with the entire spectrum of sellers on Amazon. From large brand names to sellers trying to find their first item. For those in Facebook groups, I’m sure you’ve seen it a million times where someone posts a screenshot of the results from a sourcing tool where they ask “should I source this?” or “is this a good idea?” For every one of those posts, there are hundreds of sellers who don’t ask for help and end up getting into a product market where they waste precious resources: time and money.
At Viral Launch, we truly do believe that every product is a good product to sell so long as the numbers make sense for you. But there are some basic principles that make certain products absolutely great investments and others potentially risky. Think of it this way: if you’ve never been ice skating before, you’re probably not going to try competing against Olympic athletes the first time you lace up your skates. If you’re a new seller you don’t want to take on a highly competitive market like Vitamin C Serum. And even as an established seller, you might not want to take on a big brand like Tide in a market like Laundry Detergent. With the right knowledge, anyone can sell on Amazon. But that doesn’t mean anyone should sell in any market. And we believe your market research software should help you determine which markets are most favorable for you.
Imagine if you could snap your fingers and instantly know exactly which products you should source. That would be like every seller’s dream come true. And that’s why lists of hot products get so much attention. But a good product idea instantly becomes a bad product when it is easily accessible to many sellers. We have seen it plenty of times. Someone posts their list of hot new products, and within a couple of months, we have 20+ sellers come to us with those hot products. These product markets very quickly become saturated and the barrier to entry increases dramatically. Price wars cut margins in half, and suddenly that market that looked so good is terrible.
Unfortunately, for some sellers who have already placed inventory orders, by the time their product gets to FBA, the market has already turned sour. The way to avoid this nightmare scenario is to avoid products featured on these lists! We’ve seen it happen as a result of a product being mentioned by a guru or from popular webinars or demonstrations. The same can and does happen with programmatic product suggestions. That’s why Product Discovery offers warnings for popular results. Our goal is to help inspire new product ideas and then help you determine how great that idea is. Of course it would be incredible to have someone provide unlimited “secret” high potential product market suggestions. Unfortunately, it’s dangerous for the sellers who jump in.
Not Mobile Friendly
Our phones are a huge part of our lives these days. And we expect to be able to answer the questions that we have when we’re out to lunch or waiting for the subway. Market research software needs to be available in the same way that Google is available. It’s like your second brain. It’s right there when you need it. Because a product idea is going to hit you smack dab in the middle of your evening stroll around the neighborhood. Your best product ideas don’t always come when you’re sitting at your desktop. They probably come randomly, whether you’re out shopping, on your morning walk, in the bathroom, etc., having the opportunity to do a quick lookup on the go can be very helpful.
Most software in this space does not update their information or algorithms regularly allowing estimates to become stagnate and remain that way for longer than 6 months. A BSR of #1 in Beauty back in 2015 is a lot different than a BSR of #1 in Beauty in 2017. As Amazon continues to increase in popularity and more consumers shop on Amazon, the amount of sales any particular BSR represents, continues to increase.
Market Intelligence: Our Version of an Amazon Market Research Tool
Not Snapshot Data, Comprehensive Data
Amazon’s Best Sellers Rank can be extremely volatile hour to hour, day to day, and week to week. So in our mission to develop the world’s most accurate sales estimation tool, we had to build a tool that was going to take into account the vast fluctuations in BSR that occur all month, and we’ve done just that.
Our Amazon Market Intelligence tool tracks and analyzes seasonal trends and displays aggregated sales across the market for up to two years. This allows any seller to identify how seasonal consumer behavior may be affecting current sales numbers as well as how future seasonal trends may have an impact on future sales.
Not ASIN Focused, Market Focused
From our “outlier detection”, to our page of collective Market Trends (from sales to price to review quantity), to our Product Idea Score, we do our best to push users to focus on the principles of the market as a whole versus anticipating to replicate the results of a single ASIN.
Our Market Intelligence’s “VL Analysis” page is dedicated to helping sellers validate or invalidate their product idea providing them with a 1 – 5 star rating based on a customer algorithm analyzing an impressive number of market indicators. We go a step further and provide sellers with key tips, warnings, and alerts of the market if they do decide to enter in. This allows sellers a comprehensive view of a market’s potential outcome for success.
Not Product Suggestions, Product Idea Inspiration
While we are strongly against providing Amazon product/market ideas, we are very keen on providing inspiration or tactics of coming up with your own ideas! This is why we started our Sourcing Saturdays to help you develop your own ideas to then research with our Market Intelligence software.
Not Stale Data, Fresh Data Every Day
Our Market Intelligence tool continually updates our BSR to sales mapping algorithm each night. This allows our calculation to remain severely accurate and consistent with the natural trends of the market. Due to seasonal trends across Amazon, as well as Amazon increasing in popularity, estimation tools that do not refresh their algorithm regularly will find their estimations quickly become stale and continue to decrease in accuracy as time goes on.
The Most Sophisticated Amazon Product Research Tool
There are three major components to our Amazon product research and validation software.
Market Research – Top Sellers
The market research component of our sourcing tool provides a view very similar to what most are used to. Essentially we grab the top ranking products for a provided search term.
We provide data specific to each product such as brand, price, product title, estimated units sold over the last month (see why our sales estimation algorithm is more accurate than any other tool), review quantity, the sales to review ratio [[include link to another post]], net profit per unit, and estimated monthly net profit. If you click into any of the highlighted metrics you will be provided with historical data from the last 3-4 months. This is important for developing a better understanding of how products have been performing and what to expect if you happen to jump into the market.
Under the “Filtered View” tab, you will see essentially the same information with some rows of the table possibly highlighted in light pink. Highlighted rows depict market outliers. An outlier is a product we’ve determined to be statistically insignificant due to either their sales or reviews being far outside the market norm. The general rule of thumb is simply to ignore those listings.
The “Competitive View” allows you to see important metrics also shown in the “Standard View” as well as the opportunity to see the product’s full image set and title. The intention here is to allow you to quickly identify the types of products potential competitors are selling for the given search term as well as identify possible areas where you could provide better creatives to out compete.
Clicking into an image allows you to quickly flip through each product’s image set.
Making a sourcing decision based solely on the metrics of NOW can be incredibly dangerous. Our trends tool allows you to quickly identify how sales across the market have been trending over the last two years (provided data is available) as well as how the average price point and review quantity have trended. Has price been dropping significantly over the last 90 days? It may not be a great market to get into as margins look to be declining. Is the average review quantity growing at a relatively slow rate? May be an opportunity to come into the market with a better review funnel to outpace competitors and dominate the market.
For convenience we display how price has trended over the last 90 days in a simple percentage metric. We display the product’s best selling period throughout the calendar year. This can be a single month or a few months depending on consumer buying behavior. Finally we display, the rate of increase in reviews per month (ex. +10 reviews/month).
Viral Launch Analysis
The Viral Launch Analysis tab is our attempt at algorithmically helping sellers steer clear of money wasting products and into potential gold mines.
To kick off, we show our “Product Idea Score”, which is programmatically generated based on a large variety of factors and metrics both real time and historical. We’ve put all of our knowledge and experience running over 16,000 product launches, working with thousands of brands large and small, into this rating algorithm. A five-star product means that you’ve found a potential gold mine so long as you are comfortable with the provided numbers. A five-star rating means that the sales potential compared to relative barrier to entry is ideal, in addition to satisfying other market indicators we’ve identified contribute to successful products.
At the bottom of the page you will find our “Tips, Warnings, and Alerts” section. Here we try to bring to your attention some of the opportunities, topics to be aware of, and potential success crippling aspects of the given product market. An example of a tip would be to consider bundling the product as it appears others in the market are doing it with a degree of success. An example of a warning would that the average price point seems to be declining in the market so be cognizant of the potential cannibalizing of profit margin. An example of an alert would be a scenario in which page one is dominated by known name brands that are consuming the majority of the market share.
We’ve included two opportunities to customize the results based on your specific situation. Do you have a minimum monthly units sold threshold? Plug in your sales minimum and we will take this into account when calculating your Product Idea Score. Have an idea as to what the landed cost may be per unit for the product you’re looking to source? Plug that into the advanced parameters and we will take that into account when calculating the net Amazon profit for each product shown.
The Search For Smarter Sourcing Decisions
We didn’t build our Amazon product research tool because we thought we could make money if we provided a marginal improvement on a tool similar to what others before us had created. We HAD to create this tool to help sellers avoid the potentially tens of thousands spent getting into product markets they have no business being in. We are now starting to manage more and more accounts as a company and we needed accurate market data. It’s impossible to make accurate future projections without knowing where the market has been. The old adage, “you have to know where you’ve been in order to know where you’re going” is incredibly relevant to jumping into a product market.
Start making better sourcing decisions when you sign up for the most sophisticated Amazon market research tool in the galaxy!
We would love your feedback on how we can improve. What additional information, either historical or real-time, would help you make better sourcing decisions? What calculations or computations would help you to be more informed? We would love to hear your thoughts so we can all benefit!