Pro vs. Pro Plus Ads: Which of the Amazon Seller Plans Is Right for You?

The world of Amazon is a wild one, with different seller tools required at each stage of the journey. Therefore, it’s a tremendous benefit to dig through Amazon seller plans to discover the software tools that are just right for you!

If you remember the fairytale Goldilocks and the Three Bears, you’ll remember Goldilocks making herself comfortable in the forest home Papa Bear, Mama Bear, and Baby Bear. Each time Goldilocks tests out an element of the home (chairs, beds, bowls of porridge), one option is not enough, another too much, and the third option is juuuust right.

Depending on which stage you’re at in your Amazon journey, you’ll likely relate to Goldilocks when deciding between software packages. One option may not have all the capabilities you’re looking for. Another may have too many tools, resulting in you paying for tools you don’t need.

At Viral Launch, we specialize in creating software with relevant and reliably accurate data that Amazon sellers can leverage to thrive in the marketplace. With three unique plans thoughtfully designed to meet sellers at their stage, we have the right plan for you.

Without further ado, let’s break down the differences between our two most comprehensive Amazon seller plans, Pro and Pro Plus Ads.

[Check out our Amazon seller plans, packed with innovative, industry-leading data!]

The Pro Package

Firstly, let’s begin with our most popular software bundle. The Pro package contains everything Amazon sellers need to start and grow their business accordingly.

Viral Launch’s Market Intelligence tool, via the Chrome extension.

What’s Included in Pro

  • Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.
  • Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price, and review trend data to consequently understand the market and validate product ideas.
  • Keyword Research: Eliminate the guesswork with the markedly most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.
  • Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.
  • Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list to draw from and real-time feedback with our Optimization Score, anybody can significantly improve their listing’s copy!
  • Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis as a result to make sure every aspect of your listing is top-notch.
  • Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

With a full fleet of insightful seller tools, it’s no wonder why it’s our most popular subscription package. Lastly, at $99/month, Pro is a cost-efficient option for Amazon sellers looking to start or grow their Amazon business.

The Pro Plus Ads Plan

Optimize your PPC campaigns like never before possible with Kinetic!

The Pro Plus Ads package explicitly gives Amazon sellers access to all of the seller tools in Pro, plus access to our innovative advertising console to scale their business. Kinetic, our comprehensive PPC advertising solution, makes PPC simpler for beginners while simultaneously boasting advanced customizability and unmatched data reporting for PPC experts.

Visibility is the name of the game on Amazon. Formerly, organic rank was the only way to be visible for customers searching for your product on Amazon. At the present time, PPC advertising allows anyone can gain exposure if they’re willing to pay for it.

Furthermore, the possibilities for your business are limitless with consistently high-performing advertising campaigns.

What’s Included in Pro Plus Ads

  • Every tool included within the Pro package. That’s right. All of them.
  • Kinetic: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale up successful campaigns and see easy-to-view PPC metrics to optimize campaign performance.
  • Elevated usage limits across all tools with limits

RELATED: How to Use Kinetic, Viral Launch’s PPC Tool

Packed with integrations from the Viral Launch software suite, sellers can perform next-level PPC campaigns based on the most accurate sales and keyword data in the market.

Perhaps the most flashy aspect of Kinetic is that you can create automated rules based on your campaign performance. In a nutshell, this allows you to put an end to inefficient campaigns to prevent wasteful spending, or increase spending on ones that are thriving.

Priced at $199 per month or $1,990 annually, the plan practically pays for itself with well-structured campaigns and

In Conclusion

To sum up, the main difference between Pro Plus Ads and Pro is access to the Kinetic PPC platform.

For Amazon sellers looking to establish their brand on Amazon, the Pro plan has everything you need to jumpstart your success. By

On the other hand, if you’re a seller looking to exponentially expand your brand, break sales plateaus, and dominate on Amazon, the Pro Plus Ads plan possesses the tools to make that happen.

Do either of these plans sound right for you? Whether the answer is yes or if you’re still on the fence, sign up for our free 14-day trial to Pro Plus Ads to take the next step in finding the Amazon seller plan that’s right for you!

Want the latest Amazon updates sent directly to your inbox? Subscribe below to never miss important Amazon news!

Say Hello To the New Viral Launch Dashboard

At Viral Launch, we’re continually looking for ways to improve our product to help Amazon sellers start and run successful businesses. As the latest result of our commitment to providing Amazon sellers with the resources to efficiently run their businesses, we’re proud to unveil our latest update: the Viral Launch seller dashboard!

Now, sellers can easily access vital performance metrics for their business within their Viral Launch account. As a result, sellers can conveniently monitor their catalog performance just a click away from the innovative seller tools that power your business.

In addition to analytics, the dashboard displays Amazon and Viral Launch announcements to keep you up-to-date on the latest industry happenings, recent activity on your account, and the ability to create a user profile.

Created from your feedback, we’ve designed the dashboard to serve the unique needs of Amazon sellers. With the revamped dashboard, the comprehensive Viral Launch software suite is a one-stop-shop for Amazon sellers to create, monitor, and scale their online business!

To demonstrate, let’s take a look at the new, insightful features:

Analytics

Furthermore, the renovated dashboard makes sure you never miss a thing regarding your Amazon business. Upon logging in, you’ll subsequently be able to track Units Sold, Revenue, and Reviews across your product catalog.

Whether you want a quick overview of these metrics for your entire catalog or zero in on a specific storefront, our upgraded dashboard has you covered!

In order to see storefront analytics, you must provide Amazon MWS authorization within your Viral Launch account.

Announcements

Staying up to date with the latest Amazon news, seller tips and tricks, and resources have never been easier! Directly under your analytics display, you’ll see the latest from our blog, YouTube channel, and suggested educational resources based on your account activity.

We firmly believe that on Amazon, owning the mental advantage is one of the most critical edges you can over your competition. And this doesn’t just extend to product research.

Especially over the past year, Amazon is constantly evolving. With frequent Amazon updates, seller tips and tricks, and outside-the-box strategies, sellers can gain the ever-important mental edge to thrive amongst the competition.

Simply by checking the Announcements tab, you’ll never miss a beat on what’s happening on Amazon from the seller perspective.

Also, subscribe to our weekly email list to receive the latest Amazon updates in your inbox!

Recent Activity

Lastly, keeping track of your recent actions has never been easier! Whenever you make a search, track a competitor, tweak a PPC campaign, or pin a product idea, it’ll be neatly organized within the Recent Activity portion of the dashboard.

Further, no longer do you need to jot down interesting ideas on a notepad or trust your memory. It’s all right there on the home page for you to see.

What are you waiting for? The update is live! Log into your account to check out the brand new Viral Launch dashboard today! All things considered, let us know how you like the upgraded seller dashboard.

Have an idea that would improve your Viral Launch experience? Leave a comment and we’ll keep it in mind as we continue to improve our tools to fit your needs.

Brand New Features Added to the Market Intelligence Chrome Extension

With Viral Launch’s Market Intelligence Chrome Extension, discovering insights into product markets directly on Amazon has never been easier. And it just got even better.

In the latest version of our extension, we’ve pushed major updates to conveniently elevate your product research to new heights!

Without further ado…

Introducing The Keywords Tab

We’ve added a Keywords tab with key metrics from our Keyword Research tool in addition to the four existing tabs (Sellers, Trends, Analysis, and Calculator). Open up the Keywords tab when examining a page of Amazon search results or on an individual ASIN’s page, and you’ll see the following updates:

Related Search Terms

Using our proprietary ARCS algorithm and powerful collection of Keyword Research data, the extension now provides related search terms for you.

For example, researching “couch pillows” might come in handy. However, the search term “throw pillows” generates more than triple the search volume and would be a better primary keyword to use for your research.

Too often, sellers make the mistake of performing product research under a secondary or tertiary search term instead of the primary keyword. With this feature, you can now avoid making that mistake by quickly comparing search volume estimates for a handful of the most relevant search terms for the

Google Trends integration

Think you’ve spotted an emerging trend? Use Google Trends to validate ideas beyond the Amazon marketplace in just a click.

On top of receiving access to our Amazon search volume estimates, you can now check Google Trends to see how in-demand a search term is outside of Amazon. Under the displayed search term, just click on the Trends icon to see search interest directly from the company synonymous with search.

While we stand firmly behind Amazon search volume estimates being the most significant consumer demand indicator, we also believe the more data available at your fingertips, the better equipped you are.

Why do we recommend Amazon search volume estimates? Easy. While Amazon and Google are both search engines, they serve two entirely different purposes. Google’s mission is to organize information and make information universally accessible; Amazon search takes you to a marketplace.

At the very core, Amazon searches are done with buyer intent, while Google searches are made to learn. However, Google trends data can help determine seasonal interest and provide another avenue of product research for the growing number of Amazon sellers expanding their brand beyond the confines of the Amazon marketplace.

Scout Your Competitors Like Never Before

We’ve incorporated our reverse ASIN lookup tool Competitor Intelligence into the extension so you can uncover how an individual ASIN is performing across crucial keywords.

When running the extension on a product page, the Keywords tab quickly compiles the organic rank for the selected ASIN.

Now you can instantly dig deeper into the performance of competitors! Knowing where the competition is succeeding and where opportunities exist helps you stay one step ahead and fast-track your Amazon success.

For an even more comprehensive look into your competitors and how they’re ranking on a keyword-by-keyword basis, be sure to add the competing ASIN into Competitor Intelligence for a deep dive into their performance.

The Market Intelligence extension is free to add to your Chrome browser. However, you’ll need a subscription to our Essentials package to earn access to the abundance of impactful data that has helped thousands with their product research.

Lastly, drop your email below to receive the latest Viral Launch product updates and Amazon news in your inbox!

Unveiling Viral Launch’s Revamped Pricing Plans: What’s New

With Viral Launch’s updated pricing plans, we aim to help sellers at each stage of selling on Amazon dominate in 2021 and beyond.

At Viral Launch, we’re committed to providing you with the tools and data you need to dominate on Amazon! So it only makes sense that as Amazon continuously evolves, so do we.

From researching product ideas to sourcing materials to scaling your online business, each stage of selling on Amazon requires unique tools and data points to make intelligent, data-backed decisions.

As we aim to support Amazon sellers throughout their entrepreneurial journey, our subscription plans have been thoughtfully redesigned to meet Amazon sellers’ needs at each stage.

Get Started With Essentials

You talked, we listened.

Formerly our Beginner’s Research Kit, our new Essentials product research bundle receives a few significant upgrades. Due to popular demand, we’ve overhauled our product research bundle with two features previously unavailable: reliably accurate search volume estimates and our proprietary Product Idea Score.

Search Volume Estimates

Reverse engineer product ideas by filtering through categories, sales, price, search volume, and more!

Search volume estimates are a vital element of product research, as they’re an incredibly powerful indicator of demand. At its core, Amazon operates as a search engine where searchers have a firm intention to buy.

In December of 2018, Amazon made changes to their data collection that prevented third-party providers from collecting exact search volume. With search volume estimates generated from an in-house data science team, we are extremely confident in the accuracy of our estimates.

Furthermore, if you’re a seller with access to Brand Analytics, you can judge our accuracy by comparing our estimates to the Search Frequency Rank.

Subscribers to our Essentials plan now have access to this high-impact metric. In Product Discovery, feel free to set minimum and maximum filters for estimated search volume to find products with your ideal amount of demand.

Product Idea Score

Our Product Idea Score is a rating system of 1-5 stars that analyzes key metrics such as monthly sales, review trends, sales patterns, market competition, and much more into one composite score.

Once you’ve filled out your search criteria, you can now sort by Product Idea Score to quickly assess the strength of an idea.

While not meant to replace thorough, intensive product research, the score is designed to simplify the product research process. We strongly recommend using the score as an indicator of if a product is worth further investigating.

Previously available exclusively to annual subscribers, this advanced metric is now available to monthly subscribers to our Essentials, Pro, and Pro Plus Ads software plans.

Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.

Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price and review trend data to understand the market and validate product ideas.

The Viral Launch Pro Package

Our Pro plan retains all of the features that make it our most popular package, with a few upgrades.

Pro subscribers receive access to everything included in Essentials, plus full access to Keyword Research, Listing Builder, Competitor Intelligence, Listing Analyzer, and Keyword Manager. Additionally, Pro subscribers now can utilize the Product Idea Score.

We’ve also expanded the limits for Competitor Intelligence, Listing Analyzer, and Keyword Manager to allow sellers more data than ever! In addition to Product Discovery and Market Intelligence, Pro subscribers get the following tools and features:

Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.

Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.

Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list and real-time feedback with our Optimization Score, create your listing’s copy like a pro!

Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to ensure every aspect of your listing is top-notch.

Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

The New Pro Plus Ads: Now With Kinetic PPC

Our renovated Pro Plus Ads package has been thoughtfully designed for Amazon sellers looking to effectively and efficiently scale their brand.

Formerly, our two highest-level tiers were Brand Builder and Kinetic PPC. We’ve merged them into one comprehensive package. As a result, Pro Plus Ads contains the full fleet of Viral Launch software to provide everything you need to take your Amazon business to the next level!

Pro Plus Ads subscribers gain access to Kinetic PPC, our time-saving tool created to optimize and simplify pay-per-click advertising. Generally, sellers are often scorned by PPC, with it being too complicated to understand, too expensive, or too time-consuming to be worth the opportunity cost.

Kinetic PPC eliminates or mitigates these roadblocks so you can run high-performing PPC campaigns to reach more customers, improve organic rank, and take your Amazon business to new heights!

Moreover, sellers on our new-and-improved Pro Plus Ads package secure access to every tool in our software suite, including all tools within the Pro plan and Kinetic.

KINETIC: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale-up successful campaigns and subsequently see easy-to-view PPC metrics to optimize campaign performance.

We certainly know that starting PPC can be daunting and filled with questions. No worries! We have plenty of resources to help you start advertising on Amazon. For instance, our Kinetic PPC education series provides fundamental knowledge and strategy to Amazon advertising.

Find Your Viral Launch Pricing Plan Today

Lastly, be sure to check out our updated pricing page with our new subscription tiers for more information. Start your free trial today to access innovative tools to assist with building your Amazon business.

Have any questions? Feel free to drop a comment or reach out to our customer service team at service@viral-launch.com!

Want the latest Viral Launch updates, Amazon news, and seller tips and tricks sent straight to your inbox? Just drop your email in the box below!

The Viral Launch Software Suite Just Got Sweeter: Here’s What’s New

As the Viral Launch community grows in size and strength, our team is more and more dedicated to equipping you with the tools, guidance, motivation, and support you need to build the life you dream of. After being in the Amazon community for over four years and helping drive over $10 Billion on Amazon, we’ve developed the most comprehensive suite of Amazon seller tools with one goal in mind: your results. We are excited to announce a few improvements we’ve added recently – all of which come free of charge for Viral Launch users.

PPC Rule Flexibility

For those who want to run smooth Amazon PPC automations without overspending, we’ve added Risk Multipliers. Whatever you’re aiming for – whether it’s profitable campaigns or increased organic sales – you can increase the accepted spend in a controlled manner, allowing you to hit your goals more frequently. Spend less of your day worrying about Amazon ads, and let Kinetic’s flexible automations do the tedious work for you.

Example: If your goal is 30% ACOS, but you’re willing to go to 45% ACOS to try and find useful keywords by casting a wider net, you would set your Risk Multiplier to 1.5x.

Kinetic

Keyword Rank Comparison

Have you ever wondered how one keyword’s rank changes affect another? To help Viral Launch users see their keyword performance on a macro-level, we’ve introduced Bulk Compare. This new feature makes it really easy to understand which keywords rank better than others over time. Plus, you can see how one keyword’s success is correlated to another’s. Choose 10 keywords in Keyword Manager or Competitor Intelligence, and run a bulk action to compare.

Keyword Manager and Competitor Intelligence

Top Seller Sales Breakdown

Do you ever wonder how a top seller is driving so many sales? With our new “Track” button, you can see exactly where a product is ranking for every relevant keyword. Now, you can understand where all those sales are coming from. And with this knowledge, you can implement the same strategy for your business… prioritizing their winning keywords and taking advantage of the ones they’re missing. 

Market Intelligence and Competitor Intelligence

Market Averages at a Glance

For Viral Launch users who want to make efficient, smart decisions during their product research, we’re happy to announce it is now easy to view market averages without any extra clicks. With this addition, you can quickly understand how the products on page one are performing. Now, you can determine your potential for success and make informed sourcing decisions at the click of a button.

Market Intelligence

New Sections in Search Results

If you have noticed more and more sections popping up in Amazon’s search results, you may find our new highlights quite useful. In your product research, it’s important that you’re aware of sections such as “Top Rated from our Brands,” “Editorial Recommendations,” and of course “Sponsored Brands.” Our highlights ensure you’re aware of the section’s presence, and they give you information about that product’s performance. This means you can avoid markets where Amazon’s presence is strong, and you can understand how these positions are affecting sales for the selected products. 

Market Intelligence

Streamlined Keyword Research

Sometimes basic metrics don’t quite cut it when choosing which keywords to prioritize in your PPC and organic rankings. You can now evaluate a keyword’s potential directly in Keyword Research. Quickly find markets growing in opportunity or declining in demand with keyword trend data. And see how competitive each keyword is with information on page one products. It’s never been easier to understand which keywords to prioritize for your products.

Keyword Research

There’s More Where That Came From

Selling on Amazon gets more complex with every week that passes. As more brands recognize the enormous opportunity, you must be more strategic with management and growth. It can be tough, we know. But our team of 80+ is obsessed with researching, analyzing, and building tools that support you in the process. Just like you’re committed to building your business, we’re committed to you. If you have any suggestions or questions, we’d love to hear your feedback! After all, we couldn’t do this without you.

New to Viral Launch?  Start Your Free Trial

Already part of the crew? See the New Features in Action

A Better Product Research Tool: Market Intelligence Gets an Update

Market Intelligence, the Amazon product research tool you know and love, is getting an upgrade.

Making a purchasing decision is the most important aspect of running your own Amazon business. A great product with plenty of potential can lead to huge sales. Conversely, poor products can sink your business before you even get started.

That’s why having a trustworthy product research tool is so important. The right tool can tell you almost instantly how much potential your products have. Market Intelligence has provided sellers with the best product data, and now Viral Launch’s product research tool is even better.

With Viral Launch’s upgrade to Market Intelligence, you can get even more accurate data to make better product choices.

Not only does Market Intelligence have a snazzy new design, but a new cost calculator function gives you a better, more accurate estimate of your costs (and profits!).

Better, More Accurate Product Research Results

The biggest change to Marketing Intelligence is the “Cost Calculator” tab, which features a fully integrated FBA calculator.

Market Intelligence already provides you with the market data and insights you need to make an informed sourcing decision to find a profitable product. Now you can learn:

  • How much you will need to invest
  • The number of units you should order to meet your goals
  • Potential profit you can make in that market

The FBA calculator allows you to change every variable to get a truly customized solution. You can choose:

  • Whether you want a conservative or aggressive selling approach
  • The price you will sell your products
  • Your purchase price, and so much more

As you change each data point, the corresponding results will upgrade to show you how much you can expect to spend up front, how much inventory you should order, and your potential revenue and profit.

Market Intelligence Update

Before:

Market Intelligence provides you  plenty of data to make a smart product purchasing decision. The Top Sellers tab shows data about each brand, BSR, historical sales, monthly revenue, price, unit margin, review rate and more.

You can also view market trends and take a look at Viral Launch’s analysis of the product.

Now:

Not only does a new design improve the look, but the Cost Calculator provides more data.

The Cost Calculator allows you to change most granular data points for all of your potential products. Now you can quickly and easily see how much it will cost to enter the marketplace, how much you will sell, and your projected return on investment.

 

You can view your estimated upfront costs, monthly expenses, monthly profit, and net profitability based on the number of units, sales information, diligence costs, product promotions and software and service expenses.

Run Product Comparisons

Trying to decide between two or three different products? Want to know your potential profit at different landed costs and price points? It’s even easier to make comparisons and decide which product makes the most sense for your Amazon business with the new Market Intelligence. 

New comparison capabilities let you run side-by-side tests to see how changes to order size, landed cost, selling price, and more will change your results.

 

The Best Product Research Tool

Unlike other FBA calculators, Market Intelligence incorporates sales data into searches. What does that mean for you? You are given realistic investment and revenue projections based on the the exact market you want to enter. Sales data integration in the Cost Calculator tab provides with you a more accurate assessment of the investments you will make and the reward you will receive.

The Most Accurate Data

Market Intelligence provides Amazon sellers with the most accurate sales estimation data of any product research tool on the market. Nightly algorithm updates ensure that the data you receive always reflects the most recent info.

Amazon Data Incorporated

It only makes sense to incorporate Amazon data into your decision-making process. Market Intelligence allows you to do just that by leveraging billions of real Amazon data points. So not only can you see the Amazon trends, but you can also predict the future of the market and avoid selling a product with a short lifespan.

Market Intelligence Can Improve Your Business

The wrong product research tool could cost you thousands of dollars, either because of lost income potential or choosing a product that’s a complete bust.

Market Intelligence’s new update ensures you have all the information you need all in one place so you can make the best product decision and start your Amazon business with fewer risks. 

Take a look at the new updates to Market Intelligence.

Continuing to Help Amazon Sellers Grow Their Profits and Businesses In New Ways

It has been approximately two months since we launched the new positioning of Viral Launch and it has been absolutely incredible! Instead of simply helping sellers get ranking, and leaving the rest up to them, we’ve been able to come along and help our clients through every crucial aspect of driving sales. Its been amazing, and extremely rewarding to be able to work and build some of the most successful brands/products on Amazon. The Viral Launch team and I get energized by being able to help our clients increase their sales, profits, and overall business on Amazon. And we’ve been able to do just that, to an even greater extent with all of our new services and capabilities. It has been incredibly beneficial to the sellers we have the pleasure of working alongside. With that said, its not enough. Its never enough. We’re always hungry to leverage our vast knowledge and data to spur growth in new ways and greater capacities.

So in our quest to help Amazon sellers grow their sales, their businesses and achieve their dreams of financial freedom and internet success we’ve built a powerful new tool completely separate from Viral Launch which happens to be launching…..in just two days!! (Wednesday the 28th)

“What exactly is this new “powerful” tool and how is it going to help you increase your sales and improve your business?” For the answer to that, you’ll have to check back in tomorrow for more info; this is just the teaser! 😉

On the edge of your seat? Let me know in the comments if you are as excited as we are!! (spoiler alert: we’re pretty excited considering we’ve been working on this for the last three months and the results have been blowing our minds.)

Talk tomorrow!

Amazon Product Photography | Upgrade Your Listing & Sales

Originally Posted: 8/1/2016

“67% of consumers consider image quality “very important” when making a purchase online” -BigCommerce.

Searching through products on Amazon is a highly visual experience. Try shopping with your eyes closed…kinda difficult. That is a little extreme, but imagine if there were no images, just text. Would you feel comfortable making a purchase without knowing what the item looks like?  When scrolling through search results, customers are looking at your product images quickly judging whether or not the product is exactly what they are looking for. They are paying attention to how the product makes them feel, and depending on the item, what others will think about the product.

Here is an example:

How does this product’s images make you feel? When looking at the photos are you convinced this product is going to make your home more “homey”? Is it going to add to the ambience you are searching for?

What if you were scrolling and then saw this product? Based solely on these photos which product would you buy? At the very least, which are you more likely to click on to find out more about?

You are losing out on serious sales if a competitor’s product appears to:

  • Be more attractive
  • Better satisfy the customer’s need(s).
  • Be of a higher quality

These are all obtainable simply through high quality product photography.

Why We HAD To Begin Offering Product Photography

The reason we HAD to begin offering product photography is because we are seeing so many of our customers hit page 1 for their main keywords, but they were being devoured by their competitors because they didn’t have a listing that was ready to convert. Their photos and aesthetics were sub-par and could not compete against the well converting products that already had an established footing. The days of throwing up mediocre photos and being able to generate tons of sales are over. Why? Because competition has pushed the market to demand better design, aesthetics, listings, etc.

Once we noticed the dramatic increase in sales our clients achieved by improving their photos, offering product photography became one of our top suggestions. The problem was, sellers would find “professional photographers” to shoot their products and come back to us with photos that were of the same poor inconsistent quality. This happened over and over. So we knew we had to take matters into our own hands to help our clients overcome their competition and see true success in the market. We have spent countless hours researching and developing our photography services to help you drive more clicks and sales, while improving your customer’s experience. The results have been incredible.

We are hyper-focused on helping entrepreneurs grow their businesses. Breathtaking Amazon product photography is one tool you MUST  have in order to reach new heights of success now and in the future. 

To help you improve sales and upgrade your product’s photos, we have a 55% off discount lasting only 24 hours!

Coupon: LAUNCHMYPHOTOS

Link: HERE!

Please take advantage of this deal. Not for our sake, but for yours. At this price, it’s not a money maker for us. Images are so important, and we really want to help you move your sales forward with an upgrade to your listing!

We will be back tomorrow with another great deal!

Wishing you the best in your entrepreneurial endeavors!

 

The New Viral Launch Has Landed

Originally Posted: 7/28/2016

 

“If everyone is moving forward together; then success takes care of itself.” –Henry Ford

In order to compete in the expanding market that is today’s Amazon, there is no magic bullet for success. In this market you don’t need a bullet, you need an arsenal.

Today is the Day! As promised we have a huge announcement for everyone regarding the future of the Amazon Private Label World and what I believe to be the future of building a successful business within this space!

Launch Day Is Here!

On behalf of the entire Viral Launch Team, I’m super excited to announce that starting today The New Viral Launch Has Landed (note: you may have to refresh the page once to clear browser cache 🙂 ). I’m proud to introduce the world’s first comprehensive Amazon marketing and promotion platform designed specifically to meet every aspect of your businesses and listing needs. We have developed a true end-to-end platform designed to partner with you along every step of the Amazon sales process. Starting today you have full access to this huge scope of world class services.

The New Viral Launch | Your Launchpad For Success.

As of this moment, in addition to our industry leading product launches, we have dramatically expanded our services to become your customized solution for every aspect of your product and listing needs.

Introducing the new Viral Launch suite of creative services and data driven solutions.

Breathtaking Commercial Quality Product Photography. Successful sellers know that DIY product photography is no longer cutting it. Now you can easily get stunning professional product photography for all of your products in one convenient location.

Professional Graphic, Label, And Package Design. As Steve Jobs was fond of saying, “design is marketing.” Cheap graphic design and bad use of typeface is an Amazon epidemic. We are now offering exclusive packaging and label design that will make your products boldly stand out from the competition. As more and more shoppers make the switch to e-commerce, their expectations for design are increasing to rival those of box store brands. Now you can meet and exceed those expectations taking your brand to a whole new level of success.

Keyword and Conversion Driven Listing Content. Customized keyword research and listing content that is optimized for your product and category’s unique needs. Listing content optimized for both elegance and effectiveness is the key factor in boosting conversion and improving keyword ranking.

Data Driven Email Follow Ups. Email follow ups are an overwhelmingly wasted opportunity for sellers. One of the largest competitive advantages on Amazon is reviews; a calculated email follow up campaign is a highly effective way of driving new reviews and curbing negative reviews.

Viral Launch Flight Crew. A revolutionary new profit sharing model that will give your business unlimited access to all these features at no upfront cost to you. Flight crew members will enjoy exclusive access to new features as well as front row access to powerful new software tools that are currently in development.

Over the last two years I’ve had the privilege of developing Viral Launch into the premier Amazon promotional platform that it is today. Along the way I have learned countless lessons from sellers, insiders, and yes, even competitors. With all the lessons learned and over a billion data points acquired, I am convinced more and more each day that there is no single secret to Amazon sales success, rather there is a precise and diversified plan of attack and excellence.

Truly successful sellers are not merely checking off boxes on their to-do list but investing time, creativity, and passion into every element of their brand, listing, and product presentation. This process can sound overwhelming to some which is why we are so thrilled to be able to announce that help and partnership has arrived. Not a magic bullet or one time sales gimmick that promises overnight success, rather a true partnership.  A full creative and data driven arsenal that addresses every angle of your branding, marketing, and customer experience.

The new Viral Launch is obsessed with creating the most outstanding photography, the most eye catching designs, and the most keyword driven and sales inducing content available. We believe that excellence in all these areas is the key to dividends beyond your wildest dreams.

As the Amazon market continues to evolve, truly competitive sellers are going to have to evolve with it. That is why I’m so thrilled to unveil what I believe is your jumpstart to a long-standing successful business on Amazon!

Related Posts:

Houston, We Have No Problem – Amazon TOS Update 2015

If you are looking for the Amazon TOS Update of 2016 that can be found on our in-depth post here!

 

 

 

 

Our Position on Amazon’s Update to their Terms of Service and the Chaos that has Ensued

Originally Posted: 8/30/2015

Amazon is constantly changing and transforming. We were reminded of that this weekend as they discreetly updated their Selling Policies, specifically their “Prohibited Seller Activities and Actions” page.

If you have not read for yourself here are the excerpts from the updated page:

Reviews:

“Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services — positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation for a review other than a free copy of the product. If you offer a free product, it must be clear that you are soliciting an unbiased review. The free product must be provided in advance. No refunds are permitted after the review is written. You may not intentionally manipulate your products’ rankings, including by offering an excessive number of free or discounted products, in exchange for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to remove negative reviews.”

Misuse of Sales Rank:

“The best seller rank feature allows buyers to evaluate the popularity of a product. You may not solicit or knowingly accept fake or fraudulent orders. This includes placing orders for your own products. You may not provide compensation to buyers for purchasing your products or provide claim codes to buyers for the purpose of inflating sales rank. In addition, you may not make claims regarding a product’s best seller rank in the product detail page information, including the title and description. “

So what does this mean for you as a seller? What does it mean for your future with Viral Launch? There have been more than enough rumors and opinions posed as facts, so we would like to break things down as best as possible for you. We’ve launched over 2,000 products, consulted $50m/year Amazon businesses, and tracked 10′s of millions of data points all in the last 10 months. This is not to brag (hyperbole marketing and telling others how great I think I am is not my style 😉 ), but to illustrate the interesting perspective we have obtained, and while we have no absolutes, here are our thoughts.

Our Position

For those with limited attention spans, or simply want the short version, I want to pose Viral Launch’s official position here at the beginning. I will elaborate and explain in greater depth our position throughout the rest of this post.

Our goal is to provide our clients a long-term solution to promoting their products, gaining exposure and building their businesses. If that means taking calculated precautions so as to ensure we are 100% ToS compliant and without possibility of being accused of manipulative or fraudulent behaviors, then we will take the appropriate actions to do so.We would never want our actions to negatively affect our customer’s good standing in the eyes of Amazon.

Although we do not believe that Amazon will be cracking down on sellers for running promotions through targeted URLs or begin penalizing sellers for running promotions giving more than 50, 100, 300, etc. in a day, the fact of the matter is the language of the new policies deems these actions strictly in violation of policy. For that reason Viral Launch is repositioning itself as a promotional marketing platform designed to increase market exposure capable of driving buy-ready traffic to your product in a powerful yet controlled manner. We have an audience that wants to buy your product. Simple as that. Under the hood, everything will remain essentially the same. However, we have updated our landing page to remove all language that could be interpreted as rank & review manipulating practices. No more talk of boosting keyword ranking and beating the algorithm. You can checkout our new page at https://viral-launch.com.

No One Knows Anything

The thing is, in the Amazon marketplace Amazon creates the law, enforces the law and answers to no one.They write their policies to be broad and vague so that they may interpret as they wish and enforce them as they please. There is no knowing for certain their intentions when crafting these policies. Even if one did know the intent of a rule, the language is so loosely written that they can turn around and penalize sellers on completely different grounds.

-Will Amazon penalize, remove, or suspend you for running promotions through a SuperURL or any other type of targeted URL? The short answer is probably not. However, they can very easily see that you are sending traffic through an unnatural URL, the customer has a new session, and by tracking the referrer tag from the referring URL.  I will say that our OrganicURL satisfies these three issues, but then the question comes down to whether or not Amazon perceives this as an attempt at ranking manipulation, which in my opinion I can very easily see Amazon interpreting this an attempt at ranking manipulation. My opinion does not matter, it is how Amazon decides to interpret and even more importantly how/if they choose to enforce it.

I will say that one leading service in their position announcement made a point trying to “geek-out” and use programming language (the sample code they used was definitely not written by a programmer as it had some major issues and is nothing like what Amazon uses but that is besides the point) to illustrate that Amazon could very easily disallow keyword ranking boosts from launches using the SuperURL. I would like to disagree. I am a developer myself. I hand coded the entire Viral Launch platform, and have experience working with advanced machine learning (AI) algorithms similar to those employed by Amazon. This gives me a unique perspective on the A9 ranking algorithm. The ranking algorithm is not a simple script that allots keyword ranking to products after a sale through a specific keyword like the previously mentioned service believes. We are talking about a brilliantly complex algorithm architected to take into account a myriad of data points with logic constructs that are not easily adjusted. I believe Amazon has intentionally decreased the ranking effects of SuperURLs because they are well aware of launching services using them and Amazon does not like it. So why has Amazon not done away with the ranking effects of the SuperURL altogether? Frankly because at this point, they simply cannot. Think of an intricately designed spider web. It may be easy to remove just a couple of supporting threads, but if too many are removed or adjusted the spider web will collapse in on itself. The A9 Algorithm is just such a spider web, a very complex construction which services millions. It is not easy to completely change how it operates (allotting ranking) while continuing to service such a high volume effectively.  But I digress.

-What is “excessive” in Amazon’s eyes? Who knows, but my assumption is A TON. I am referring to numbers in the thousands. You will see why we believe this in the next section. That being said, Amazon could very well interpret giving 100+/units in a single day as excessive. Do I think you should be concerned with giving more than 100 units in a day? No, but I think it is important to  simply be aware. We have sellers who have been giving 200+/day since the updated terms have launched and thus far nothing has changed. Amazon tells us the term “excessive” is referring to giving an “excessive” number of discounts of the same product to one individual.

-Does running promotions constitute as attempting to inflate sales rank? I think the keyword here is “inflate”. There is a difference between improve and inflate. Inflate, according to Merriam Dictionary refers to excess, which is again a very subjective term. From speaking with Amazon we are led to believe that when the policy refers to “sales rank” it is in direct reference to Best Seller Ranking. Again, we do not think you should be concerned with Amazon accusing you of inflating sales rank, but we want you to be completely informed.

What We Know of Amazon

Amazon prides itself on its review system. The quality and legitimacy of reviews are vital. If consumer confidence plummets in its review system then sales will suffer. From some of the largest brands on Amazon as well as Amazon themselves we are being told that Amazon is far more concerned with review manipulation than they are sellers sending promotions through unnatural targeted links.

Amazon does not care who is at the top of the keyword rankings, no matter who it is, they are making their money all the same. However, as soon as the consumer base loses faith in the integrity of the reviews posted on Amazon, their bottom line will take a hit. That is not acceptable.

That is not just our view, but the shared beliefs of some of our largest allies who have been on Amazon for 10+ years and are each hitting in the ten’s of millions every year.

I think it goes without saying, but you must be uber careful when it comes to reviews. Be wary of promotional services that require their users to leave reviews. They incentivize their users to leave reviews by telling them they can get more deals after they leave their review. I cannot help but view this as manipulating reviews, that is why we have never employed such methods ourselves. Although the methods were more black hat, Amazon recently took legal action against review manipulating companies and I imagine there will be more to come. Amazon is cracking down.

What Amazon is Telling Us

As you know talking with seller support and the info received from them is not exactly the most reliable. Despite this being the case, there were a few points that were offered almost uniformly.  We also have some inside connections with Amazon along with powerful friends with inside connections. Even so, after speaking with many Amazon representatives in various departments, we have no definitive answer and very little clarification on the language used and exact intention of the updated policy.

Here is what we have been told:

  • Incentivizing or manipulating reviews is against policy (duh).
  • Those that abuse or infringe upon this policy will first be warned before action is taken.
  • Amazon does not want you sending multiple units of the same product to the same customer.

We have been told almost uniformly that these new statements are simply an extension of an existing rule working to thwart black hat rank boosting efforts. We have friends of friends who will have a “customer” make hundreds of purchases on a single product at a discount to boost their keyword ranking. There are sellers sending thousands of products to fake accounts and fake addresses. There are ways sellers are working to manipulate the systems, and it is these instances we feel Amazon is largely targeting. Don’t do that.

This is Not the Death of Promotions!

Amazon relies on merchant run promotions as an avenue for driving new customers to the Amazon marketplace. Without promotions, how would one get started in this space. It would be incredibly difficult, and would take a toll on the marketplace’s overall performance.

If Amazon did not want you to give products away at a discount (or free) in exchange for reviews they would not state, “If you offer a free product, it must be clear that you are soliciting an unbiased review.” The ability to create these promotional codes would be no more. So all the rumors you have heard telling you that you cannot promote your product or else your account will be suspended are absolutely false!

Repositioning

Viral Launch has always prided ourselves on being an honest company and being 100% compliant in our approach. We really care about the success of our users (if you have ever reached out for advice or help you know this first hand). In order to ensure compliance we have to make changes in how we operate and how we advise you with promotions.

1.) First, we are changing our positioning as a company. We no longer want to be lumped into the category as those “blast” sites. In the past we prided ourselves on our ability to raise products from no sales to $10k, $25k, $35k/month after just a couple of launches with only our standard packages. We have been able to boost keyword ranking at will, however, so as to avoid jeopardizing the accounts of sellers we work with, we will now be positioning ourselves as a promotional marketing platform designed to increase market exposure to your products and services. While most things under the hood will remain the same, and you will continue to see the same effects, we believe that it is important to change our positioning so that there is no doubt that we are running a completely compliant service. We feel this is imperative to offering a long-term solution to promoting and growing your products and business.

2.) Second, we offer ways to spread or stagger your launch promotions through multi-day launches in a very controlled manner. We have always found that this receives better results and is much more likely to help you feel compliant in terms of not being “excessive.” We will continue to offer this and educate sellers on the best launch strategies for them.

3.) Thirdly, you will now have the choice as to whether or not you wish to use our OrganicURL for your launches.  As stated previously, we do not believe any seller will be penalized for using targeted URLs, however, for your sake we wish to give you the choice.

4.) We have updated our pricing model to better reflect our intentions going forward. As you are familiar with Pay Per Click models on other promotional platform such Google and Amazon, we want to emulate just that. You can view our new pricing on our landing page.

5.) Finally, we have updated our landing page to remove all language that could be interpreted as rank & review manipulating practices. No more talk of boosting keyword ranking and beating the algorithm. We would never want the opportunity for our actions to negatively affect our customer’s good standing in the eyes of Amazon.

Our Warning to the Wise (and everyone else)

We are in a space of super marketers. They know the exact language needed to make anything sound appealing or appropriate. They will brag about themselves and self-impose superficial titles to sound more authoritative just to get your money. They have no problem claiming you NEED something that just so happens to require you to pay them more money in order to be successful. When they fail to deliver, they blame you. To some services, all you are is money, and they will stop at no expense to get as much of it as they can. They do not care about your success they care about their bottom dollar.

Now more than ever, be skeptical. Only work with the people, services, and companies you trust. It is very easy to be swept up in pretty talk and superlatives. Only do what you are absolutely comfortable with. It is not worth losing the business you have worked so hard to build. Viral Launch is no exception. If you are not 100% comfortable with what we are doing ask us questions. If even then we do not ease your concerns, then I encourage you to find a company which better satisfies your needs and aligns with your perspectives. 🙂

Things to Keep in Mind:

  • Do not pay for reviews. Even if they are video reviews.
  • Do not require or incentivize reviews. Using services which require their users leave reviews on the products they get is included in this. Telling users that they will have access to more deals if they leave a review is incentivizing them to leave their review. This is strictly against Amazon’s policy. There are many many services out there that do this. Please be skeptical and use caution.
  • Be weary of services that allow you to pick and choose which users will be reviewing your product. This is a lot like manipulation.

Ultimately, we will continue to work towards providing the best long-term solution to building and growing your business. We are continually building out new features and services that allow you to effectively and efficiently grow while ensuring the probability of your long-term success.

Wishing you the best,
Casey Gauss
CEO/ Co-Founder