Follow the Data: How To Buy or Sell an Amazon Business with Greg Elfrink from Empire Flippers

Follow The Data host Cam Yoder chats with Greg Elfrink, Director of Marketing at Empire Flippers, about the growing trend of buying or selling Amazon businesses.

The topic of how to sell an Amazon business dominated discussions in the FBA community throughout 2020 and persisting into the first quarter of 2021.

As companies centered around buying Amazon businesses raise hundreds of millions in venture capital funding, it’s apparent the market is growing for buying or selling online businesses. And with every massive funding round announcement, a brighter spotlight is placed upon how profitable FBA can be.

Emerging markets like this are often flush with unanswered questions that lack trustworthy leaders, so we spoke with Greg Elfrink of Empire Flippers to find out the facts about buying or selling online businesses.

With nearly a decade under its belt, Empire Flippers serves as one of the first marketplaces for e-commerce businesses, and they’ve been an industry leader ever since.

[YOU MAY ALSO BE INTERESTED IN: How Much Is Your FBA Business Worth: A Guide to Evaluating Your Online Business]

During our discussion, Greg lays out the landscape of e-commerce business transactions in 2021, what goes into a valuation of an online business, and much, much more.

Expect to walk away from this episode knowing what steps you need to take to set your business up for long-term success and to get insider-perspective from one of the top Amazon brokerages in the world.

PODCAST HIGHLIGHTS

Get up to speed with Greg and his unique journey into e-commerce. (0:21)

Like many sellers, Greg had an interesting background before making the leap to e-commerce. Learn how Greg went from working on an oil field in Alaska to helping Empire Flippers make its mark as an industry leader.

Empire Flippers were one of the first online marketplaces for Amazon businesses. What was it like being an innovator at the start, and how has the industry changed lately? (3:01)

The Empire Flippers team has overseen the transformation of the Amazon business marketplace. While Greg wasn’t with Empire Flippers at the start, the practice of buying or selling online businesses has taken off during his tenure. Greg shares his perspective on his experience and how much things have changed in a brief amount of time.

Cam asks the burning question: is now the right time to sell your business? (15:45)

With more capital than ever behind the companies buying up small Amazon businesses, it’s never been a better time to sell an e-commerce business. With this in mind, is now the time to sell and cash in? Is it just the beginning?

Greg breaks down the questions you should be asking yourself to deduce if selling your business is right for you.

How long should your Amazon business operate before considering selling? (22:48)

The markedly increased flow of venture capitalist money invested into e-commerce businesses validates the unbound potential of starting an FBA business. The prospect of flipping an Amazon business invites a new type of Amazon seller, who may be looking to start fast, sell off, and repeat. But the life cycle and growth of an Amazon business provides a wrinkle in that strategy. Greg masterfully explains how long an Amazon business should be active before selling.

Before we say goodbye, Greg leaves us with some last words of advice (42:32)

Although we put Greg on the spot for wisdom on demand, he didn’t disappoint. When it comes time to sell an Amazon business, it’s understandably difficult to do so. After all, these successful Amazon businesses provided life opportunities, and it’s only natural that emotions get in the way. As Greg explains, be sure to fall in love with the process, not the business.

A special thanks to Greg for his time and valued expertise on the show! Additionally, if you have any questions for Greg or want to reach out about selling your Amazon business, you can get in touch with him at greg@empireflippers.com.

Lastly, if you have an Amazon business, be sure to check out Empire Flippers’ free Valuation Tool! It makes finding out the value of your business quick and easy.

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Brand New Features Added to the Market Intelligence Chrome Extension

With Viral Launch’s Market Intelligence Chrome Extension, discovering insights into product markets directly on Amazon has never been easier. And it just got even better.

In the latest version of our extension, we’ve pushed major updates to conveniently elevate your product research to new heights!

Without further ado…

Introducing The Keywords Tab

We’ve added a Keywords tab with key metrics from our Keyword Research tool in addition to the four existing tabs (Sellers, Trends, Analysis, and Calculator). Open up the Keywords tab when examining a page of Amazon search results or on an individual ASIN’s page, and you’ll see the following updates:

Related Search Terms

Using our proprietary ARCS algorithm and powerful collection of Keyword Research data, the extension now provides related search terms for you.

For example, researching “couch pillows” might come in handy. However, the search term “throw pillows” generates more than triple the search volume and would be a better primary keyword to use for your research.

Too often, sellers make the mistake of performing product research under a secondary or tertiary search term instead of the primary keyword. With this feature, you can now avoid making that mistake by quickly comparing search volume estimates for a handful of the most relevant search terms for the

Google Trends integration

Think you’ve spotted an emerging trend? Use Google Trends to validate ideas beyond the Amazon marketplace in just a click.

On top of receiving access to our Amazon search volume estimates, you can now check Google Trends to see how in-demand a search term is outside of Amazon. Under the displayed search term, just click on the Trends icon to see search interest directly from the company synonymous with search.

While we stand firmly behind Amazon search volume estimates being the most significant consumer demand indicator, we also believe the more data available at your fingertips, the better equipped you are.

Why do we recommend Amazon search volume estimates? Easy. While Amazon and Google are both search engines, they serve two entirely different purposes. Google’s mission is to organize information and make information universally accessible; Amazon search takes you to a marketplace.

At the very core, Amazon searches are done with buyer intent, while Google searches are made to learn. However, Google trends data can help determine seasonal interest and provide another avenue of product research for the growing number of Amazon sellers expanding their brand beyond the confines of the Amazon marketplace.

Scout Your Competitors Like Never Before

We’ve incorporated our reverse ASIN lookup tool Competitor Intelligence into the extension so you can uncover how an individual ASIN is performing across crucial keywords.

When running the extension on a product page, the Keywords tab quickly compiles the organic rank for the selected ASIN.

Now you can instantly dig deeper into the performance of competitors! Knowing where the competition is succeeding and where opportunities exist helps you stay one step ahead and fast-track your Amazon success.

For an even more comprehensive look into your competitors and how they’re ranking on a keyword-by-keyword basis, be sure to add the competing ASIN into Competitor Intelligence for a deep dive into their performance.

The Market Intelligence extension is free to add to your Chrome browser. However, you’ll need a subscription to our Essentials package to earn access to the abundance of impactful data that has helped thousands with their product research.

Lastly, drop your email below to receive the latest Viral Launch product updates and Amazon news in your inbox!

Unveiling Viral Launch’s Revamped Pricing Plans: What’s New

With Viral Launch’s updated pricing plans, we aim to help sellers at each stage of selling on Amazon dominate in 2021 and beyond.

At Viral Launch, we’re committed to providing you with the tools and data you need to dominate on Amazon! So it only makes sense that as Amazon continuously evolves, so do we.

From researching product ideas to sourcing materials to scaling your online business, each stage of selling on Amazon requires unique tools and data points to make intelligent, data-backed decisions.

As we aim to support Amazon sellers throughout their entrepreneurial journey, our subscription plans have been thoughtfully redesigned to meet Amazon sellers’ needs at each stage.

Get Started With Essentials

You talked, we listened.

Formerly our Beginner’s Research Kit, our new Essentials product research bundle receives a few significant upgrades. Due to popular demand, we’ve overhauled our product research bundle with two features previously unavailable: reliably accurate search volume estimates and our proprietary Product Idea Score.

Search Volume Estimates

Reverse engineer product ideas by filtering through categories, sales, price, search volume, and more!

Search volume estimates are a vital element of product research, as they’re an incredibly powerful indicator of demand. At its core, Amazon operates as a search engine where searchers have a firm intention to buy.

In December of 2018, Amazon made changes to their data collection that prevented third-party providers from collecting exact search volume. With search volume estimates generated from an in-house data science team, we are extremely confident in the accuracy of our estimates.

Furthermore, if you’re a seller with access to Brand Analytics, you can judge our accuracy by comparing our estimates to the Search Frequency Rank.

Subscribers to our Essentials plan now have access to this high-impact metric. In Product Discovery, feel free to set minimum and maximum filters for estimated search volume to find products with your ideal amount of demand.

Product Idea Score

Our Product Idea Score is a rating system of 1-5 stars that analyzes key metrics such as monthly sales, review trends, sales patterns, market competition, and much more into one composite score.

Once you’ve filled out your search criteria, you can now sort by Product Idea Score to quickly assess the strength of an idea.

While not meant to replace thorough, intensive product research, the score is designed to simplify the product research process. We strongly recommend using the score as an indicator of if a product is worth further investigating.

Previously available exclusively to annual subscribers, this advanced metric is now available to monthly subscribers to our Essentials, Pro, and Pro Plus Ads software plans.

Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.

Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price and review trend data to understand the market and validate product ideas.

The Viral Launch Pro Package

Our Pro plan retains all of the features that make it our most popular package, with a few upgrades.

Pro subscribers receive access to everything included in Essentials, plus full access to Keyword Research, Listing Builder, Competitor Intelligence, Listing Analyzer, and Keyword Manager. Additionally, Pro subscribers now can utilize the Product Idea Score.

We’ve also expanded the limits for Competitor Intelligence, Listing Analyzer, and Keyword Manager to allow sellers more data than ever! In addition to Product Discovery and Market Intelligence, Pro subscribers get the following tools and features:

Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.

Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.

Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list and real-time feedback with our Optimization Score, create your listing’s copy like a pro!

Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to ensure every aspect of your listing is top-notch.

Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

The New Pro Plus Ads: Now With Kinetic PPC

Our renovated Pro Plus Ads package has been thoughtfully designed for Amazon sellers looking to effectively and efficiently scale their brand.

Formerly, our two highest-level tiers were Brand Builder and Kinetic PPC. We’ve merged them into one comprehensive package. As a result, Pro Plus Ads contains the full fleet of Viral Launch software to provide everything you need to take your Amazon business to the next level!

Pro Plus Ads subscribers gain access to Kinetic PPC, our time-saving tool created to optimize and simplify pay-per-click advertising. Generally, sellers are often scorned by PPC, with it being too complicated to understand, too expensive, or too time-consuming to be worth the opportunity cost.

Kinetic PPC eliminates or mitigates these roadblocks so you can run high-performing PPC campaigns to reach more customers, improve organic rank, and take your Amazon business to new heights!

Moreover, sellers on our new-and-improved Pro Plus Ads package secure access to every tool in our software suite, including all tools within the Pro plan and Kinetic.

KINETIC: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale-up successful campaigns and subsequently see easy-to-view PPC metrics to optimize campaign performance.

We certainly know that starting PPC can be daunting and filled with questions. No worries! We have plenty of resources to help you start advertising on Amazon. For instance, our Kinetic PPC education series provides fundamental knowledge and strategy to Amazon advertising.

Find Your Viral Launch Pricing Plan Today

Lastly, be sure to check out our updated pricing page with our new subscription tiers for more information. Start your free trial today to access innovative tools to assist with building your Amazon business.

Have any questions? Feel free to drop a comment or reach out to our customer service team at service@viral-launch.com!

Want the latest Viral Launch updates, Amazon news, and seller tips and tricks sent straight to your inbox? Just drop your email in the box below!

Amazon 2020 Year in Review: The Hottest Items of a Year Like No Other

The Amazon 2020 Year in Review: Examining the products that defined the past year.

“What was it like living in 2020?”

We’ll likely be tasked with answering that question at some point in the future. And oh boy, how would we begin?

Undoubtedly, we’ve all had our own unique, personal experience with 2020. But collectively, you can tell the story of 2020 through consumer trends. What were we looking for and buying? What was popular in 2020 like no time before?

Behind the year’s hottest items lies a story about a year for the history books. Shoppers bought more items on Amazon than ever before, an important benchmark that tells a story of its own. Responsible for nearly half the items sold online, Amazon is a powerhouse packed with an almost unlimited trove of insightful data.

Using Viral Launch’s comprehensive software suite, including tools such as Keyword Research and Market Intelligence, we’ve tracked Amazon trends via sales and search volume.

Using that information, we’ve compiled your Amazon 2020 Year in Review, with the data on the year’s hottest items.

The COVID-19 Pandemic

Face Masks

What a difference a year makes. Remember when “face mask” conjured thoughts of a football helmet, Halloween accessory, or a part of a beauty routine? Man, those were the days.

With an estimated search volume that lingered around 240,000 searches per month for nearly two years, we can’t accurately say the phrase itself came out of nowhere.

PICTURED: Estimated searches for “face mask” on Amazon over time.

But the reasoning behind this search began to change and take on a whole new meaning starting in February as COVID-19 infiltrated the country. As towns, cities, and states mandate the wearing of masks to contain the virus, demand is higher than ever as we enter 2021.

With over 1.8 million searches this month, face masks may be as popular of an item that Amazon has ever had.

With the influx of searches, sales skyrocketed.

In the image on the left, we see sales estimates for a top-selling face mask listing dating back to January 2019. For the entirety of 2019, they sold between 100-200 units per month. Since late March, they’ve sold over 1,000 units per month for much of the year.

Many of the top sellers for the product just started selling in the past few months, as longtime sellers were wiped out of inventory quickly due to boom in demand. As the need for face masks has persisted, it’s allowed newer sellers to enter the market and find success.

But face masks were far from the only COVID-related product to rise to prominence in 2020…

Hand Sanitizer

We imagine no two products paired more often than face masks and hand sanitizer for the year.

Unlike face masks, there was no redefining “hand sanitizer” this year and it’s a product that has always experienced consistent sales. But clearly, the demand climbed exponentially in the wake of COVID-19.

Brands such as Germ-X, Purell, Rubbermaid, and Amazon’s Solimo were at the forefront of the pack to take on the massive amount of traffic looking to kill 99.9% of germs.

However, even the major brands couldn’t have been prepared for the onslaught of sales. As showcased in the image below, sales stagnated for months on certain listings, almost certainly due to providing enough inventory to meet the insatiable demand.

At Home Products

But COVID-19 had a much larger imprint on our buying habits than directly stopping or killing the virus through masks and sanitizer.

Due to the abrupt changing of our world, we had to adjust our everyday habits on the fly. Of these changes, finding alternatives to the gym has been one of the more impactful ones on Amazon. Whether because of gyms closing, restrictions on gym-goers, or people preferring to not using shared equipment, the home workout market has been on a tear.

If you’ve tried purchasing at-home gym equipment over the past few months, you’re well aware of this.

These popular Bowflex adjustable dumbbells are a space-efficient solution for working out at home, but you’ll have to wait up to 4 months before it’s in route to your home.

Hoping to avoid the dreaded “quarantine 15” weight gain, many gym-related products have seen a dramatic upswing in interest on Amazon. Across the board, searches for treadmills, dumbbells, adjustable dumbbells, and jump rope have all experienced nearly four times as much traffic at its 2020 peak compared to pre-COVID demand.

Additionally, work life shifted from the office to remote for many companies. In recent months, it’s become apparent that work-from-home is here to stay. Workers have begun to turn their at-home work station from makeshift to one that better fits their long-term needs, the market for traditional office supplies has grown substantially.

In the last quarter of 2020, the following home office products have seen a dramatic increase in demand; office chairs, desks, desk accessories, and HDMI cables to get that time-saving double-screen action going.

Here’s to 2021’s Year In Review centering around getting back to normal as we defeat the virus and get back to normal.

2020: The Year TikTok Broke Through

In a more typical year, 2020 would be known as the year of TikTok.

Once upon a time, the lifespan of a social network platform was brief. One day there’s a brand new app that your cool friend is touting. The next, it’s gone the way of the dinosaur. When was the last time you updated your Myspace Top 8? Made any cool Vines lately?

Facebook, Instagram, and Twitter all have a decade or more under their belt. Snapchat isn’t far behind. With the massive amount of money bankrolling these social networks, it had been a while since a new social network materialized that could compete.

From government intervention to surpassing 100 million U.S. users to the rise of content houses dedicated to TikTok stars, the app has solidified itself as Gen Z’s breakout social media.

Even before TikTok announced eCommerce integrations to allow merchants a larger presence on the platform, the rise of TikTok trickled into consumerism.

The Ring Light

Once an accessory for photographers and select content creators, the ring light became a must-have item for TikTokers this year. Peaking during the holidays, over 1.6 million estimated searches were performed for the product.

While searches for “ring light” peaked at the end of the year just in time for the holiday season, “ring light with stand” made a considerable leap in April and May before a holiday push.

Likewise, green screens saw a rise thanks to TikTok and it’s feature to use any backdrop with a handy green screen. As TikTokers pros like Jason Derulo and Will Smith use green screens for content gold, they rushed to Amazon to get one of their own.

@jasonderulo

Posting my faves til 2021 @chrisashley @willsmith #willxjason

♬ Love Not War (The Tampa Beat) – Jason Derulo & Nuka

Evidenced by over 440,000 estimated searches in December (compared to 106,000 in January), green screens were on everyone’s holiday wishlist.

Pop Culture Trends of 2020

As we spend more time indoors than ever, the year saw a rare shift back to the monoculture. With so many different sources of entertainment available, finding shared experiences through pop culture became a rarity. In a time where we were around family and friends less than ever, pop culture events of the past year gave us ample conversation topics, even if those conversations were through text, social networks, or Zoom.

Here are the shows, events, and games that helped define the past year.

The Netflix Standouts

Demand for tiger shirts roared during the show’s peak in April, then again right in time for Halloween.

With how long this year has felt, it may be difficult to believe that Tiger King: Murder, Mayhem, and Madness came out in March. But it’s true. Just as the coronavirus forced us indoors, Joe Exotic and Carole Baskin entered our lives and became the modern-day Hatfields and McCoys.

Released on March 12th, the day between the WHO declaring COVID-19 a pandemic, the docuseries provided much-needed entertainment and comic relief as we headed indoors.

But Tiger King was far from the only blockbuster hit from Netflix. In the last few months of the year, The Queen’s Gambit became the most-watched scripted miniseries in Netflix’s history. The drama, set in the 1950s and 1960s, renewed interest in the strategy-based board game.

For a top-selling chess kit, The Queen’s Gambit premiere on October 23rd kicked off a dramatic uptick in sales.

Premiering on October 23rd, searches and purchases have spiked for chess-related terms. In September, searches for “chess set” totaled 41,868. As the show’s rise in popularity coincided with the holiday season, searches were up to 345,245 in December. But the holiday season alone can’t be attributed to the uptick in searches for the phrase, as December 2018 and December 2019 each had between 105,000 and 120,000 searches.

The Queen’s Gambit’s popularity and the resulting blitz of traffic and sales prove selling the right product on Amazon at the right time can be incredibly rewarding.

The Kobe Effect

On January 26th, the world lost NBA legend Kobe Bryant in a helicopter accident that took the lives of Bryant and eight others, including his daughter Gianna. Around the world, millions of fans lamented for the fallen icon.

Fans of Bryant sought solace in merchandise to honor the basketball icon.

Just before COVID-19 changed American life, countless fans of “The Black Mamba” gathered outside of the Staples Center in Los Angeles, where Bryant provided so many memories throughout his storied career. Fans adorned the area surrounding the arena with murals and items to memorialize Bryant.

As fans grieved, people sought Bryant gear to show their allegiance to Bryant was as strong as ever.

While Amazon typically isn’t the go-to source for athletic apparel from signature athletes, fans flocked to the eCommerce retailer looking for available merch. Much of Bryant’s signature merchandise is through the NBA or Nike, both of whom exclusively sell in their own stories.

However, part of Bryant’s allure is that he wasn’t just a typical athlete. You can find the five-time NBA champion’s autobiography, series of children’s books, and much more on Amazon.

Sports In 2020: Checking In On The Champs

Search volume trends for champions in the four major U.S. professional sports leagues mirrored the popularity of each sport in recent years, highlighting that football is America’s true pastime. Below, you’ll find each 2020 champion’s peak monthly estimated search volume.

(NFL) Chiefs: 174,757
(NBA) Lakers: 82,758
(MLB) Dodgers: 41,967
(NHL) Tampa Bay Lightning: 38,959

Even as teams played in empty or sparsely packed arenas, fans showed their support from afar.

The Gamers Level Up

Similar to TikTok, 2020 was a new high score for gaming. With more time spent indoors and next-generation XBOX and PlayStation consoles, it’s no surprise that competitive and casual gaming alike powered up. Amazon-owned Twitch, a streaming platform used primarily for gamers, nearly doubled the amount of content watched from Q3 2019 (2.5 billion hours) to Q3 2020 (4.7 billion).

The 2020 Console Wars

The latest battle of the Console Wars, with the XBOX Series X and PlayStation 5 consoles releasing in the last quarter of 2020. Due to production and manufacturing delays causing a stock shortage, many gamers are still refreshing their browsers in hopes for a restock.

Because of this, gamers are searching for the consoles at an astronomical rate. But which console wins in our 2020 year in review?

Over the holiday season, the PlayStation 5 appears to be the desired next-gen console for Amazon shoppers.

During the most popular shopping season, Sony’s Playstation 5 is holding a steady lead over its counterpart from Microsoft. Hopefully, more and more gamers can make the switch to next-gen as more consoles become available.

For reasons good and bad, 2020 has been a year for the books. As the ball drops in Times Square signaling the beginning of 2021, we at Viral Launch wish you a happy new year!

Thanks for checking out our Amazon 2020 Year In Review! Did we miss anything you think belongs on the list? Feel free to start your free trial with Viral Launch to dig through the data on your own! What was your favorite trend of 2020? Drop a comment below and let us know!

Want to make money by selling on Amazon? Learn from the experts in our totally FREE seller course!

Merry Christmas and Happy Holidays From Viral Launch

Merry Christmas and Happy Holidays!

No matter what holiday you celebrate, we hope you do, in fact, celebrate. Meanwhile, for Amazon sellers, the holidays represent a time of booming traffic and opportunity. While an influx of sales is always welcome, it adds a challenge of work-life balance.

The holiday season signals the end of the year is near, and we think it’s safe to say we’re all collectively ready to put 2020 in the rearview.

It’s certainly been a year like no other, and just as such, it’s impossible to ignore this is a holiday season is different from years past. Perhaps you’re not traveling like normal, or won’t be around

But don’t let that get in the way of having holiday spirit!

Bake some cookies for Santa Claus, flick on your favorite holiday movie (Die Hard?), and pour a glass of eggnog to sip around the fireplace. To help you get in the holiday spirit, check out the playlist below with some of the best Christmas music.

Because if Mariah Carey and Co. can’t get you feeling festive, you might be a Grinch.

While we hope you’re able to celebrate this holiday season, we’re fully aware you have a business to run! Whether you’re an Amazon veteran or spending your first holiday rush as a seller, we’ve got you covered with tips and tricks to conquer Christmas and kickoff 2021 like a boss.

We wish you the absolute best this holiday season and hope it is filled with health, positivity, and success for you and your loved ones.

Last but certainly not least, be sure to drop your email below to receive the latest updates in your stocking inbox. We’ve got plenty in store for 2021 that you do NOT want to miss out on!

Happy holidays!

Expert Predictions for Amazon FBA 2021: How Amazon & Ecommerce Will Change?

What’s ahead for Amazon FBA in 2021? How will Amazon change? What will it mean to be an eCommerce entrepreneur?

As the clock winds down on the current year, Follow The Data host Cam Yoder asks a handful of the brightest minds in the Amazon selling space to prognosticate what lies ahead for Amazon FBA in 2021.

As always, staying a step ahead of the competition is the name of the game when it comes to dominating on Amazon and skyrocketing your sales. For example, just think about how knowing how anyone who could see the future would’ve crushed it on Amazon this year.

Of course, 2020 was a year nobody could’ve predicted for unprecedented reasons well outside of Amazon. However, that was 2020. In most years, a glimpse into the future is more realistic, especially when that glimpse comes from Amazon experts who track trends to predict what comes next.

We’ve collected input from a wide range of Amazon & eCommerce experts to give their insight into how we can expect Amazon to change in 2021 & beyond, as well as key strategies and steps we can take to address the up & coming changes.

Amazon 2021 Expert Predictions

Got an Amazon FBA 2021 prediction of your own? Drop it in the comments!

Be sure to like and subscribe to our YouTube channel, as we’ll be sure to keep you up-to-date on all things Amazon with content and conversations with the best minds in the space.

All in all, thank you all for the support. We know that 2020 was rough, but there’s a light at the end of the tunnel. Keep pushing hard and finish the year strong! We’ll see you in 2021.

Lastly, we’re grateful for the expert insight and advice from our panel of guests! Find each of their names, contact info, and full-length show episode below:

1. Danny Carlson, KenjiROI
2. Destaney Wishon, BetterAMS
3. Michael Sene, Deliverr
4. Joseph Abitol, Seller Locker, podcast coming soon!
5. Michael Begg, AMZ Advisers
6. Travis Zigler, Profitable Pineapple

The Viral Launch Black Friday & Cyber Monday Special

Thanks to sellers, Black Friday and Cyber Monday are two of the most anticipated shopping dates on the calendar.

At Viral Launch, we believe the sellers deserve a deal too!

That’s why we’re offering them 50% off the first month of Pro monthly, our most popular plan.

What’s included in a Pro Monthly subscription? Everything you need to find winning products, be a master of your market, and keep tabs on your listing’s performance. Whether you’re looking for your first product to source and sell or an FBA veteran, our Pro plan has everything you need for every step of the way.

With a Pro Seller plan, you’ll receive access to SEVEN insightful tools to take the next steps in your FBA journey:

  • Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.
  • Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price, and review trend data to understand the market and validate product ideas.
  • Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.
  • Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.
  • Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list to draw from and real-time feedback with our Optimization Score, anybody can create their listing’s copy like a pro!
  • Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to make sure every aspect of your listing is top-notch.
  • Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

But this deal won’t last forever! Lock this in before the end of day on Cyber Monday 2020 to gain access to the seller tools powering some of Amazon’s most successful sellers.

February Feature Updates With Lasting Impacts for Your Business

Imagine signing into a single platform that fully equips you to build a successful e-commerce brand through innovative solutions and data-driven automation. This is our mission here at Viral Launch, and we work tirelessly towards making this a reality for you.

Some people may call our team “obsessive.” But hey, we’ll take it as a compliment. We’re obsessive about data. Obsessive about innovating. Obsessive about driving real results for your brand. And because we are so invested in truly driving success for our customers, we want our tools to be as effective and user-friendly as possible. To achieve this, we release product improvements and bug fixes every single day.

Most recently, we made a few game-changing updates to our newest tool, Competitor Intelligence, along with pushing a few other notable improvements to our other seller software.

8 Notable Updates to the Viral Launch Software Suite in February

1. BSR Added to Rank Trend Graphs

Competitor Intelligence, Keyword Manager

Have you ever wondered which keywords are driving sales for you or your competitors? With this update, you can view the correlation between BSR and keyword rank, which gives you insight into how heavily the product’s sales depend on that specific keyword’s ranking. If the historical BSR trend closely resembles that keyword’s rank trend, you can conclude that an important portion of sales are being driven through that keyword.

For example, let’s say you sell fish oil. Looking at your product’s historical data in Keyword Manager, you see that your organic keyword rank dropped significantly for the keyword “burpless fish oil,” but your BSR remained relatively consistent. Here, you can infer that not many sales were being driven through that keyword. But if your keyword rank dropped for “fish oil,” and your BSR dropped along with it, you know that “fish oil” is an important sales-driving keyword for you. The more similar the trends, the more your sales depend on that specific keyword. This same method can be applied to competitor ASINs in Competitor Intelligence.

Close correlation
No substantial correlation

To find which keywords are driving sales for your products or competing products:

  1. Toggle on “track” in Keyword Manager or Competitor Intelligence for keywords you’re interested in
  2. Click the blue “Org. Rank” or “Spons. Rank”
  3. Toggle on BSR

2. ‘Your Keyword Rank’ Comparisons to Your Competitor’s Rank

Competitor Intelligence

Tracking your competitor’s keyword rank is a great way to understand their strategy and revenue-driving keywords. This update allows you to take it one step further by viewing your organic keyword rank side-by-side in a brand new column called “Your Rank.” This way, you can visualize which keywords your competitor is out-ranking you on to take action.

3. CPC Suggested Bid Enhancements for Greater Accuracy

Keyword Manager and Competitor Intelligence

Did you know that Amazon may suggest a different advertising bid for your product vs. a very similar product? Your suggested CPC bid is dependent upon a number of factors (basically, Amazon is going to prioritize products that convert over those that do not). For this reason, we typically show a generic suggested CPC bid, or one that is not specific to any individual product. However, with a recent update to Keyword Manager, you will now see your product’s suggested CPC bid, tailored to your specific ASIN directly from Amazon. Plus, if you have linked your product in Competitor Intelligence, you will also see this enhanced, tailored suggested CPC bid. Three cheers for increased accuracy!

4. Real Sales Data instead of Estimates for Your Linked Products

Competitor Intelligence

In Competitor Intelligence, you can view your ASIN and a competitor’s ASIN side-by-side through linking your product. This allows you to compare and contrast your organic keyword rank, price, units sold, review rate, and more. With this update, instead of seeing sales estimates for your product, you will now see your real sales data pulled from MWS access for your units sold, revenue, and net profit, which allows you to more confidently measure your success and strategize for the future.

5. Faster Keyword Load Times

Competitor Intelligence

When plugging in a competitor’s ASIN to get a list of their relevant keywords, you previously had to wait for all results to load before getting started with your competitor keyword research. We’ve now optimized performance so that you can start researching right away while results come in as loaded.

6. Adding Keywords to Your Bank in Bulk

Competitor Intelligence

You can track other brand’s ASINs in Competitor Intelligence, but to track your own ASINs, you’ll want to use Listing Analyzer. As you’re completing your competitive research in CI, you’ll come across keywords that you may be interested in tracking for your own products. In the past, you could add competitor keywords one-by-one to your Keyword Manager bank in order to track them for yourself. But with this update, you can now select multiple competitor keywords and add them to your product’s bank all at once!

7. ASIN Tracking from Your Competing and Complementary Products

Listing Analyzer

Amazon recently released new targeting options for Sponsored Product campaigns. The Product Targeting feature allows you to choose specific products to target placements for your sponsored ads, which changes the way you manage your campaigns and helps shoppers find your products on detail pages. In January, we added a Competing and Complementary Products tab to Listing Analyzer. By understanding your listing, we’ll give you a list of suggested products for you to target where you may convert well. And recently, we added the ability for you to easily track these suggested products in Competitor Intelligence. To utilize this update, simply click the three “more options” dots next to the product, and click Track in Competitor Intelligence.

8. Tutorial Videos Added to Better Understand the Tools

Competitor Intelligence

Because there are so many features and capabilities in our 7 seller tools, it can be overwhelming at times. Each feature is thoughtfully integrated, and by fully understanding each tool, you can harness the power of the entire suite to have massive impacts on your bottom line. Of course, our goal is to equip you with the data and insights you need. But beyond that, we want to enable you to utilize the full functionality of each and every tool. So, we’ve added additional tutorial videos to Competitor Intelligence, and we will continue adding how-to’s and walkthroughs on the Viral Launch YouTube channel.

Two bonus enhancements to improve your Viral Launch experience:

  • We now auto-refresh keyword analysis when you track an ASIN with data more than seven days old in Competitor Intelligence
  • We pushed an update to your tracked keyword quota in Competitor Intelligence and Listing Analyzer; we now deduct per unique keyword across all of your products to ensure you’re getting everything you pay for.

Pro Tips: Unlocking the Full Value of Your Subscription

Most people understand the basics of what is available inside of each Viral Launch tool. But for those that truly understand the deep-rooted capabilities, the impact to their business is absolutely game-changing. For example, you may know that Competitor Intelligence allows you to track a competitor’s keyword rank, but did you know it can also be used as a powerful hijacker monitoring tool for your own product?

Your subscription is a treasure chest that you’ve already uncovered; we want to help you unlock the value inside. To get the most out of your Viral Launch subscription, here are three Pro Tips.

  • Hijacker Monitoring: Plug in your own product ASIN to Competitor Intelligence, head to Manage Notifications, and turn on Buy Box Owner Change alerts. And wa-lah, you’ve just set up hijacker monitoring! You’ll get an email immediately if/when another seller takes the buy box from you.
  • Monitor Your Competitor’s Product Strategy: To stay in the loop on strategic changes your top competition is making to their product offering, head to Competitor Intelligence and turn on product notifications. You can specify when you want to receive an email notification about changes to their Best Seller Rank, sales quantity, review quantity and rating, price, and buy box ownership. If you notice a strategic and successful pattern, you can implement a similar strategy for your own product.
  • Product Targeting Suggestions: We mentioned this briefly, but the Competing and Complementary Products tab in Listing Analyzer makes it quick and easy to get started with product targeting, saving you time by cutting down on manual research so you can make smart decisions quickly. Using this feature, you can discover complementary products frequently bought together, identify competitor products in your keyword markets, and sort/filter by products with high sales to maximize your ad’s exposure.

“No excuses. No explanation. You don’t win on emotion. You win on execution.” -Tony Dungy

What is the biggest difference between you and the brands sitting atop page one for your main keywords? Time in the market? Budget? Expertise?

There will always be a reason not to push harder for your brand’s success. The competition is too big. They’re too good. They’re too far ahead. But you can compete, even with your toughest competitors. You just need a competitive advantage that they won’t see coming.

Here at Viral Launch, our team of around 70 go-getters work hard every day – innovating, analyzing, building – to equip you with the data, insights, and automation you need to rise to the top of your market and then replicate the process over and over again. These updates are more than just tool improvements; they’re our way of contributing to your brand’s success – because at the end of the day, your success is our success.

Check out all of the new capabilities in your Viral Launchpad, and let us know what you think! We thrive on your feedback, and the best feature updates are ones that are sourced from sellers like you.

See the New Features Live


Powerful Amazon Keyword Tracker; Notifications, Hourly Tracking, and More

If you have had any degree of success on Amazon, you know how important keywords are. And if you are one of the elite sellers who have made millions on Amazon, then you know keywords are everything! “Everything” is a pretty bold statement, and of course having a great product, an appealing price point, and a significant review quantity are all crucial to success, but all of those would amount to nothing if prospective customers were unable to find your product in the search results. Your Amazon keyword rank tracker is imperative to success in your business.


In this guide, we’ll talk about how you can use Viral Launch’s powerful new keyword tracker and manager to simplify Amazon keyword tracking and stay on top of all of your most crucial metrics in real-time to maximize your Amazon sales. There are six key ways in which our tracker is unlike any others, so that your Amazon sales can be unlike any others.

  1. Sponsored Ads Placement Tracking
  2. Rank Notifications
  3. Hour-by-Hour Amazon Keyword Tracking
  4. Digital Shelf Mapping
  5. Ranking to Sales Correlation
  6. Instant Historical Keyword Tracking

The Viral Launch Amazon Keyword Tracker is a feature within our Keyword Manager tool only available through our Pro package.

Sponsored Ads Placement Tracking

One of the biggest mistakes sellers make when running Amazon Sponsored Product ads is not paying attention to how rank position impacts every single thing. Your ad’s position has an impact on your click through rate, conversion rate, impressions, clicks, cost per click, and ultimately your ACoS (profitability).

To put it simply, ad position significantly impacts the amount of sales you can drive with Sponsored Products and how profitable those ads are.

Uhh….so then why is no one paying attention to ad position?! Let’s just say, we think there is a lot of opportunity for increased sophistication of other Amazon tools. And that is why we are so excited to bring this tracking to you inside Keyword Manager!

For each keyword you decide to track, we will automatically begin showing you where your sponsored ad is positioned, both currently and historically. If your product is not showing at all within sponsored ads, we will show a “-”.

Access to this level of insight for thousands of keywords is extremely powerful for your business! Data is critical to being able to make smart decisions, and we want to make sure you have more access to data around your keywords than you can get anywhere else in the world.


Rank Notifications

Keeping track of where your product is showing up in the search results at just a glance is extremely helpful. But, rankings can change at the drop of a hat. Occasionally, a keyword will fluctuate a position or two throughout the day, but sometimes it can fall dramatically and have a major impact on your revenue. The same is true for your product’s placement within Sponsored Ads, where exact position can be even more volatile.

The whole point of an Amazon keyword tracker is to automate the process of keeping track of where your product is showing in the organic and paid results. But in order to make sure you are going to hit your sales goals for the day, you find yourself logging in multiple times throughout the day to make sure you haven’t dropped in the rankings.

To give you peace of mind and to automate checking your ranking results constantly throughout the day, we’ve built a notification system that automatically tells you when your product’s rank changes in the organic and/or sponsored ad results. Now you can rest assured knowing that your product is maintaining its rank position without even logging in! If there is a change in keyword ranking or ad position, you will receive an email from us letting you know it’s time to take action.

We’ve built our notification system to be extremely flexible, allowing you to fine tune your notification triggers based on:

  • Organic and/or Sponsored Ads
  • Drop or increase in position
  • Number of spots moved (example: drop in at least 3 positions

Hour-by-Hour Amazon Keyword Tracking

Imagine one of your best products is ranking in the top 5 for some of your biggest keywords, and the sales are just pouring in. You check your ranking first thing in the morning to make sure none of your competitors have propelled past you overnight. But then, just hours later, a couple competitors jump ahead of you in the search results, pushing your product out of the top 5. Ouch.

This is critical, and the sooner you know, the sooner you can boost your ranking and take those sales back. If you are only checking your rankings once per day, it’ll be almost an entire day before you notice that you’ve dropped in ranking, meaning a day of lower sales. Keyword Manager allows you to track your most important keywords hourly. Paired with notifications, this allows you to rest easy throughout the day knowing that if there are any significant changes in your keyword ranking for your most important keywords, you’ll know right away.

Being able to track sponsored ad rank position hourly is a game changer when you are focused on maximizing PPC sales. Imagine getting notified within just an hour of a competitor out-bidding you for top ad positions for some of your largest revenue-driving keywords. The beauty of being alerted in near-real-time is that you can take immediate action to control placement and profitability.

Hourly tracking paired with notifications will be your biggest sigh of relief, giving you the confidence that your revenue streams are being monitored constantly. I hope it also gives you plenty of time back in your day so you don’t feel the need to check your keyword ranking constantly. Focus on the big picture for your Amazon business, while we do the tedious monitoring.

*Important to note, that hourly tracking only checks the rankings for the first two pages for each keyword as anything important that happens that quickly, will happen in the first two pages!

Digital Shelf Mapping

In retail, brands pay for specific shelf placement. The better the shelf position, the more shopper’s eyeballs on your product, and the more likely customers are to purchase. But the better the positioning, the more that shelf placement is going to cost. The same is true for sponsored ads.

Where your sponsored ad shows in the search results is critical. For some searches, having the third ad position means your product is showing above the fold on desktop, meaning your product has a better chance of driving more traffic.

For other searches, having the third ad position means you are buried in the middle of the search results, and that results in less eyeballs and lower sales potential.


Knowing exactly where and how your product is being presented to customers is critical to building out your best PPC campaigns. With our Digital Shelf Mapping icons inside Keyword Manager, you can see exactly which of Amazon’s digital shelves your product is on and in which position for each keyword.

In this example, the sponsored ad is currently being shown on Amazon’s first page (denoted by the top icon with the number one), the second row of sponsored results (denoted by the blue middle horizontal bar), and in the first ad position on that row (denoted by the first of three boxes being filled in as blue)

Make sure when managing your sponsored ad campaigns, you know exactly which shelf you are paying for, because as in retail, which digital shelf your product is being displayed on has an impact on your product’s performance!

Ranking to Sales Correlation

At the end of the day, we care about keyword ranking because ranking well in the search results for a specific keyword, should help to improve our bottom line. We wanted to make it incredibly easy for you to identify correlations in sales improvements with increases in keyword ranking (and hopefully never in your case, declines in ranking and drops and sales).

As a quick option to monitoring changes in sales within the context of changes in keyword rankings, we’ve given you the ability to overlay your product’s historical and real-time BSR with your keyword ranking. This will allow you to see just how big of an impact a change in rank has had with a change in your product’s sales!

Organic keyword ranking for this term has trended down, as has the product’s Best Seller Rank (sales)

Instant Historical Keyword Tracking

Automating how you monitor keyword ranking for thousands of keywords across your catalog is an absolute must in today’s hyper-competitive Amazon landscape. Not tracking your organic keyword rank is like not cashing in a lucrative check. If you are still manually doing your Amazon keyword tracking  in an incognito window of Google Chrome, it’s time to reassess your priorities and your ability to scale!

If you already use a keyword tool, it can be hard to switch to a new one with more data and features. One of the worst parts of moving to a new keyword tool is that you usually have to start over completely. You have no historical data, so it takes a while to build up its value. And if there is any significant rank change, you have no idea by how much they have increased or decreased. We understand this pain completely, and we wanted to make sure it was not an issue with our Keyword Manager.

Here at Viral Launch, we view ourselves as a data company. We track everything! So, there is an extremely high chance that we’ve already been tracking your product for your main keywords, and we give you access to that data right off the bat. That means when you begin tracking your products, we’ll show you all the historical rank trend data we have for that product even though you’ve never used our keyword manager before! It’s extremely refreshing to log in and see all that historical data immediately upon entering a keyword into our Amazon keyword tracker.

Conclusion

At Viral Launch, it is our mission to provide you with the software you need to become increasingly successful on Amazon. With access to the world’s most powerful Amazon keyword tracker and digital shelf mapping tool, you’re more prepared than ever to save time and increase revenue. It’s important to mention that, as with any tool, it is only as great you use it. It’s up to you to take action, and there’s no better time like the present! I want to encourage you to go and take action now!

And additionally, while all of the data and automation provided in our Keyword Manager is incredible, knowing how to use and appropriate that data is crucial! Feel free to chat with a member of our customer success team or check out our other available resources to learn more.

Try Keyword Manager for Free

Comment with questions down below! Have you used our tool for Amazon keyword tracking? Any additional feature requests? What do you think of the concept of “digital shelf mapping”?

40,000 Strong: Viral Launch Reaches 40K Product Launches

Here at Viral Launch, our mission is to help you meet your goals as an Amazon seller, big or small (although we always advocate for dreaming big!).

While we don’t spend too much time resting on our laurels or patting ourselves on the back, we just reached an important milestone. This milestone in particular has had a direct impact on the lives and dreams of our clients as well as our company. And we think taking the time, however briefly, to recognize where we’ve been and what we’ve done is a great way to help keep our feet pointed due north as we push ahead to the future.

So all philosophical waxing aside, here’s the big news: earlier this month, Viral Launch officially hit 40,000(!) Launches. That’s 40,000 of our clients’ products that we’ve Launched, helping them take one more step toward success.

How We Got Here

Let’s take a moment to consider how far we’ve come. You may already know some of this, especially if you’ve been a follower of Viral Launch for a while, but let’s quickly recap.

In addition to our Launch milestone, Viral Launch also recently celebrated a birthday. Our company turned 4 years old in early October and then a few days later, we surpassed the 40,000 Launches mark (happy birthday to us!). Pretty cool for a company not even a half a decade old.

We also had a pretty epic birthday celebration:

Having worked in leadership roles at other companies, Viral Launch President/COO Mitch Black said it’s important, especially for a young company, to take a step back once in a while to celebrate success.

“It’s important we take note of milestones like this for all of our constituents including customers, employees, the community and our affiliates,” Mitch said. “It’s a milestone in just a few years in business that not only measures our short-term success, but is indicative of our long-term success.”

Viral Launch President/COO Mitch Black

We’ve come a long way since our humble beginnings. Our CEO and Co-Founder, Casey Gauss, along with Co-Founder Jordan Dekker conceptualized Viral Launch in the fall of 2014 while the two were in college, and the company was founded shortly thereafter.

But they never expected their dorm room dream would one day turn into a full-fledged company.

“When we created Viral Launch, we initially set out to create a small service as a side project,” Casey said. “I never would have dreamed that we would run thousands of Launches, let alone tens of thousands!”

A few months after the inception of Viral Launch, Casey had taken most of the control of the company and had set his sights on making Viral Launch a success in the long-term as well.

The months and years following consisted of hard work and dedication, as well as a little bit of luck, that contributed to our success. This includes Casey programming the original Viral Launch platform with socks on his hands because he couldn’t afford heat in his apartment. What doesn’t kill you, right?

Viral Launch Co-Founder/CEO Casey Gauss

“Looking back, I am both blown away at the incredible number of Launches we’ve been able to run and honored that we’ve had the chance to help so many brands and entrepreneurs over the last four years,” Casey said.  

Things have also come full circle as Jordan has recently re-joined the team as our own in-house ecommerce expert.

If you want to read more about the humble beginnings of Viral Launch and how we got here, check out Casey’s blog post on the topic.

You can also check out this video from Casey’s personal Vlog, with awesome footage captured over the years.

 

What this Means for Viral Launch

While hitting 40,000 Launches is a cool milestone for us as a company, we’re more concerned about how that has affected the amazing entrepreneurs we’ve worked with.

“Hitting this milestone is a key indicator based on volume that says we care about our customers,” Mitch said. “It is a testament to all the Viral Launch employees that we continue to provide a high level of customer service that has enabled over 40,000 Product Launches.”

These days, we’re running hundreds of Product Launches a day, which helps to generate valuable keyword ranking and additional revenue for our clients.

Running Launches also helps us gather data to provide better, more informed services and tech to our clients.

“Looking toward the future, the data we’ve been able to gather through these 40,000 Product Launches has been instrumental to shaping our product roadmap and laying the foundation for some game changing new technologies we have in the works,” Casey said.

Where We’re Going

Reaching a milestone like this is all the more reason to keep pushing the envelope to provide the best software and services to our clients. Because at the end of the day, that’s why we’re here! Accolades like this along the way are nice, but to us this just means we’ve created something that can truly help people and people are noticing.

So to anyone and everyone who has used our software or services, we want to extend a huge THANK YOU for letting us be a part of your journey.

Looking ahead, this milestone means we’ve got a lot to look forward to and a lot more work to be done.

“I see the future as bright for us,” Black said. “We exist to help build the most dominant brands in ecommerce through innovative and data-driven automation. This measure is validation we are on the right path. Viral Launch will continue to empower brands through technology and data to become leading forces on Amazon – the world’s largest ecommerce marketplace.”

With that being said, keep your eyes open for what’s to come from Viral Launch. We’ve got a lot of really cool stuff planned for the future, some of which is coming your way very soon!

And once again, thank you for helping make Viral Launch what it is today!